{"id":228024,"date":"2019-09-24T10:15:00","date_gmt":"2019-09-24T10:15:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-alebo-dropshipping-ktory-je-lepsou-volbou\/"},"modified":"2019-09-24T10:15:00","modified_gmt":"2019-09-24T10:15:00","slug":"amazon-fba-alebo-dropshipping-ktory-je-lepsou-volbou","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-fba-alebo-dropshipping-ktory-je-lepsou-volbou\/","title":{"rendered":"Amazon FBA alebo dropshipping \u2013 ktor\u00fd je lep\u0161ou vo\u013ebou?"},"content":{"rendered":"

\u010ci u\u017e Amazon FBA alebo Dropshipping \u2013 tieto trendy s\u00fa na jazyku v\u0161etk\u00fdch. Nechali ste sa aj vy presved\u010di\u0165 jednou z t\u00fdchto met\u00f3d doru\u010denia? Zva\u017eujete zalo\u017eenie e-commerce spolo\u010dnosti, aby ste to aspo\u0148 vysk\u00fa\u0161ali? Alebo chcete roz\u0161\u00edri\u0165 alebo prev\u00e1dzkova\u0165 svoje existuj\u00face podnikanie pomocou jednej z met\u00f3d? Nem\u00f4\u017eete sa v\u0161ak rozhodn\u00fa\u0165 medzi oboma najziskovej\u0161\u00edmi opatreniami online obchodu? Zistite tu v\u00fdhody a nev\u00fdhody jednotliv\u00fdch mo\u017enost\u00ed doru\u010denia, aby ste si mohli vytvori\u0165 vlastn\u00fd n\u00e1zor.<\/strong><\/p>

\u010co je Fulfillment by Amazon?<\/h2>

Fulfillment by Amazon (FBA) je slu\u017eba od Amazonu, pri ktorej s\u00fa procesy okolo doru\u010denia \u00faplne zveren\u00e9 trhu. Amazon poskytuje skladovacie kapacity, star\u00e1 sa o balenie a doru\u010denie, poskytuje prvotriedny z\u00e1kazn\u00edcky servis a odborn\u00e9 znalosti okolo \u010dasovo n\u00e1ro\u010dn\u00fdch procesov online obchodu<\/p>

\u00a0\u010cere\u0161ni\u010dkou na torte tejto slu\u017eby je pr\u00edstup k najkupnej\u0161ej cie\u013eovej skupine na Amazone \u2013 z\u00e1kazn\u00edkom Prime. Iba v Nemecku vyu\u017e\u00edva\u00a019,1 mili\u00f3na z\u00e1kazn\u00edkov predplatn\u00e9 Prime, \u010do znamen\u00e1 odhadovan\u00fdch 34,4 mili\u00f3na potenci\u00e1lnych kupuj\u00facich Prime<\/a>. Z toho 70% pou\u017e\u00edvate\u013eov Prime nakupuje viackr\u00e1t mesa\u010dne na Amazone.<\/p>

34,4 mili\u00f3na pou\u017e\u00edvate\u013eov! Toto \u010d\u00edslo si treba najprv necha\u0165 vstreb\u00e1va\u0165. Ale sta\u010d\u00ed to na to, aby sa \u010dlovek rozhodol pre Amazon FBA alebo predsa len pre dropshipping? Uvid\u00edme.<\/p>

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\u010co je dropshipping?<\/h2>

Dropshipping, alebo aj streckov\u00fd obchod, je osobitn\u00e1 forma obchodu. Pri nej prich\u00e1dzaj\u00fa objedn\u00e1vky napr\u00edklad do online obchodu online predajcu, av\u0161ak doru\u010denie tovaru kone\u010dn\u00e9mu z\u00e1kazn\u00edkovi zabezpe\u010duje v\u00fdrobca produktu alebo ve\u013ekoobchodn\u00edk. Dropshipper, ktor\u00fd sa star\u00e1 o distrib\u00faciu a marketing tovaru, nem\u00e1 \u010dl\u00e1nky vo vlastn\u00edctve a nem\u00e1 s nimi fyzick\u00fd kontakt. M\u00f4\u017ee v\u0161ak ur\u010dova\u0165 ceny produktov. Zodpovednos\u0165 za hospod\u00e1renie s tovarom, skladovanie, balenie a doru\u010denie tovaru preber\u00e1 v\u00fdrobca alebo ve\u013ekoobchodn\u00edk. Zjednodu\u0161ene povedan\u00e9, va\u0161a \u00faloha ako dropshippera spo\u010d\u00edva len v tom, \u017ee sa spoj\u00edte s dod\u00e1vate\u013eom, akon\u00e1hle zaevidujete objedn\u00e1vku na produkt. Dod\u00e1vate\u013e potom vybav\u00ed zvy\u0161ok.<\/p>

Teraz sa samozrejme kladie rozhoduj\u00faca ot\u00e1zka \u2013 ktor\u00e1 z vy\u0161\u0161ie uveden\u00fdch predajn\u00fdch mo\u017enost\u00ed generuje vy\u0161\u0161ie tr\u017eby a zisky. Amazon FBA alebo dropshipping? Pozrime sa najprv na v\u00fdhody a nev\u00fdhody oboch modelov.<\/p>

Amazon FBA: V\u00fdhody a nev\u00fdhody vysvetlen\u00e9<\/h2>

V\u00fdhody FBA<\/h4>
\"Amazon<\/figure><\/div>
  1. S FBA pres\u00favate podstatn\u00e9 a n\u00e1kladn\u00e9 procesy doru\u010denia na Amazon. Zameranie na hlavn\u00fd biznis je pri FBA rozhoduj\u00face. Amazon bal\u00ed va\u0161e produkty, doru\u010duje ich a poskytuje najlep\u0161\u00ed z\u00e1kazn\u00edcky servis. To znamen\u00e1, \u017ee m\u00e1te dostatok \u010dasu s\u00fastredi\u0165 sa na predaj va\u0161ich \u010dl\u00e1nkov.<\/li>
  2. Doru\u010denie, vr\u00e1tenie a z\u00e1kazn\u00edcky servis prich\u00e1dzaj\u00fa z jednej ruky. Akon\u00e1hle va\u0161e produkty dorazia do Amazon Fulfillment Center, v\u0161etko ide svoj\u00edm automatizovan\u00fdm sp\u00f4sobom.<\/li>
  3. Jednou z najv\u00e4\u010d\u0161\u00edch v\u00fdhod je pon\u00fakanie tovaru cez Prime \u2013 ka\u017ed\u00fd v\u00e1\u0161 produkt dostane logo Prime. T\u00fdm m\u00e1te pr\u00edstup k ve\u013ekej a kupnej z\u00e1kazn\u00edckej z\u00e1kladni pribli\u017ene 34,4 mili\u00f3na os\u00f4b len v Nemecku.<\/li>
  4. S FBA je mo\u017en\u00e9 generova\u0165 viac predajov. Pri porovn\u00e1van\u00ed pon\u00fak uprednost\u0148uje algoritmus Amazon produkty predajcov FBA. To nie je najmenej preto, \u017ee doru\u010denie v programe FBA je bezplatn\u00e9, \u010do podnecuje kupuj\u00faceho klikn\u00fa\u0165 na tla\u010didlo n\u00e1kupu.<\/li>
  5. Medzin\u00e1rodn\u00e1 expanzia je s FBA jednoduch\u0161ia, preto\u017ee mnoh\u00e9 procesy s\u00fa priamo pokryt\u00e9 programom.<\/li><\/ol><\/div>

    Nev\u00fdhody FBA a ako ich odstr\u00e1ni\u0165<\/h4>
    1. FBA nie je najlacnej\u0161ia ponuka. Ka\u017ed\u00e1 interakcia sa v\u0161ak samostatne \u00fa\u010dtuje a vykazuje na lep\u0161ie sledovanie n\u00e1kladov. Skontrolujte svoje \u010dl\u00e1nky predov\u0161etk\u00fdm na hmotnos\u0165 a rozmery, tu sa m\u00f4\u017eu skr\u00fdva\u0165 vy\u0161\u0161ie n\u00e1klady.<\/li>
    2. FBA nie je vhodn\u00e9 pre ka\u017ed\u00fd predajn\u00fd predmet \u2013 najm\u00e4 hmotnos\u0165 a ve\u013ekos\u0165 bal\u00edkov zohr\u00e1va rozhoduj\u00facu \u00falohu. Preto si d\u00f4kladne pre\u010d\u00edtajte zmluvn\u00e9 podmienky a vyu\u017eite zdrav\u00fa zmie\u0161an\u00fa kalkul\u00e1ciu.<\/li>
    3. Niektor\u00e9 tovary (ako napr\u00edklad hor\u013eav\u00e9 materi\u00e1ly, niektor\u00e9 potraviny alebo luxusn\u00e9 tovary) nie s\u00fa zasielan\u00e9 spolo\u010dnos\u0165ou Amazon. Niektor\u00e9 z t\u00fdchto tovarov m\u00f4\u017eete posiela\u0165 prostredn\u00edctvom FBM (Fulfillment by Merchant) alebo Prime predajcami. Pri druhom modeli m\u00e1te, rovnako ako pri FBA, lep\u0161ie \u0161ance na umiestnenie v\u00a0Buy Box<\/a>.<\/li>
    4. Nem\u00e1te priamy kontakt so z\u00e1kazn\u00edkmi. Ak d\u00f4jde k vr\u00e1teniu, Amazon sa sk\u00f4r rozhodne v prospech z\u00e1kazn\u00edka ako vo v\u00e1\u0161 prospech. Tu plat\u00ed pre Amazon FBA alebo aj pre dropshipping to ist\u00e9: Pri tovaroch, ktor\u00e9 si vy\u017eaduj\u00fa vysvetlenie, m\u00f4\u017eete tomu \u010deli\u0165 t\u00fdm, \u017ee poskytnete v\u0161etky inform\u00e1cie na str\u00e1nke produktu. Ak sa ob\u00e1vate, \u017ee preme\u0161k\u00e1te mo\u017enosti upsellingu, pon\u00faka sa mo\u017enos\u0165 pon\u00faka\u0165 bal\u00edky \u2013 \u201eK\u00fapte si tento fotoapar\u00e1t s objekt\u00edvom XY a ramennou ta\u0161kou\u201c.<\/li>
    5. Nie len doru\u010denie je pre kone\u010dn\u00e9ho z\u00e1kazn\u00edka bezplatn\u00e9, ale aj vr\u00e1tenie. Vr\u00e1tenia prebiehaj\u00fa r\u00fdchlej\u0161ie a stoja v\u00e1s \u010fal\u0161ie poplatky. Ak pred\u00e1vate tovary, ktor\u00e9 sa \u010dasto vracaj\u00fa (napr. oble\u010denie alebo obuv), zoh\u013eadnite to vo svojej kalkul\u00e1cii n\u00e1kladov.<\/li>
    6. Chybovos\u0165 FBA m\u00f4\u017ee by\u0165 v\u00fdznamn\u00fdm n\u00e1kladov\u00fdm faktorom \u2013 akoko\u013evek dobre syst\u00e9m funguje, aj online gigant rob\u00ed chyby. Tovar sa strat\u00ed, po\u0161kod\u00ed alebo sa v\u00f4bec nezarad\u00ed do skladov\u00fdch z\u00e1sob. Manu\u00e1lna kontrola by zabrala pr\u00edli\u0161 ve\u013ea \u010dasu, navy\u0161e online predajcovi \u010dasto ch\u00fdba know-how na anal\u00fdzu \u00fadajov z 10 spr\u00e1v. Mnoh\u00e9 chyby zost\u00e1vaj\u00fa \u010dasto neodhalen\u00e9 a Amazon ich zriedka komunikuje. Na to v\u0161ak existuj\u00fa n\u00e1stroje, ktor\u00e9 vykon\u00e1vaj\u00fa FBA anal\u00fdzu a \u00faplne pripravuj\u00fa komunik\u00e1ciu s Amazonom za v\u00e1s.<\/a> N\u00e1sledne m\u00f4\u017eu by\u0165 pr\u00edpady zaslan\u00e9 Amazonu prostredn\u00edctvom copy-paste.<\/li>
    7. Nez\u00e1le\u017e\u00ed na tom, \u010di sa rozhodnete pre Amazon FBA alebo dropshipping, mus\u00edte po\u010d\u00edta\u0165 s silnou konkurenciou. Aby ste zostali konkurencieschopn\u00ed na Amazone, mus\u00edte sa postara\u0165 o svoju pr\u00edtomnos\u0165, sp\u00fa\u0161\u0165a\u0165 reklamy alebo bojova\u0165 o miesto v Buy Box. Ak ste dod\u00e1vate\u013eom obchodn\u00e9ho tovaru, je Buy Box va\u0161\u00edm sv\u00e4t\u00fdm gr\u00e1lom na Amazone \u2013 tu sa uskuto\u010d\u0148uje a\u017e 90% v\u0161etk\u00fdch n\u00e1kupov. Pri umiestnen\u00ed v Buy Box sa boj \u010dasto vedie o cenu. Ale bu\u010fte opatrn\u00ed, aby ste svoje \u010dl\u00e1nky nepred\u00e1vali za smie\u0161ne ceny. Algoritmus Amazonu pri umiest\u0148ovan\u00ed pon\u00fak h\u013ead\u00e1 kombin\u00e1ciu konkurencieschopn\u00fdch cien, stabiln\u00e9ho v\u00fdkonu a vynikaj\u00faceho z\u00e1kazn\u00edckeho servisu. Na optimaliz\u00e1ciu cien sa oplat\u00ed vyu\u017ei\u0165 Repricer, ktor\u00fd vypo\u010d\u00edta najlep\u0161iu mo\u017en\u00fa cenu a t\u00fdm z\u00edska Buy Box.<\/a><\/li>
    8. Ve\u013ek\u00fdm nedostatkom v porovnan\u00ed s dropshippingom je, \u017ee tovar mus\u00ed by\u0165 zak\u00fapen\u00fd vopred. Takto viazan\u00fd kapit\u00e1l m\u00f4\u017ee ch\u00fdba\u0165 na akviz\u00edciu kupn\u00fdch z\u00e1kazn\u00edkov. Okrem toho v\u017edy existuje riziko, \u017ee produkt zostane nepredan\u00fd. Pri va\u0161ej predajnej strat\u00e9gii m\u00f4\u017eete s SELLERLOGIC Repricer stavi\u0165 na v\u00fdpredaj, aby ste sa vyhli vysok\u00fdm n\u00e1kladom na skladovanie.<\/a><\/li>
    9. FBA vedie k ur\u010ditej z\u00e1vislosti od Amazonu. Trh je pre mnoh\u00fdch predajcov u\u017e dnes najv\u00fdnosnej\u0161\u00edm predajn\u00fdm kan\u00e1lom. Ale to, \u010do plat\u00ed dnes, sa m\u00f4\u017ee zajtra \u00faplne zmeni\u0165. Mus\u00edte si preto by\u0165 vedom\u00ed, \u017ee by mal by\u0165 pripraven\u00fd \u010fal\u0161\u00ed kan\u00e1l na predaj va\u0161ich tovarov.<\/li><\/ol><\/div>

      FBA nie je vhodn\u00e9 len pre online predajcov, ktor\u00ed sa so svoj\u00edm existuj\u00facim obchodom na Amazone dost\u00e1vaj\u00fa na svoje kapacitn\u00e9 limity. Ale aj pre za\u010diato\u010dn\u00edkov a sk\u00fasen\u00fdch online predajcov, ktor\u00ed chc\u00fa vyu\u017ei\u0165 v\u00fdhody ako pr\u00edstup k z\u00e1kazn\u00edkom Prime a prioriz\u00e1ciu \u010dl\u00e1nkov pre Buy Box. \u017de Amazon sleduje vlastn\u00e9 z\u00e1ujmy a (OMG!) stoj\u00ed peniaze, je jasn\u00e9 a je to aj legit\u00edmne. Ale tu si jedna ruka um\u00fdva druh\u00fa.<\/p>

      Faktom je \u2013 \u0161irok\u00e1 a kupn\u00e1 skupina z\u00e1kazn\u00edkov Prime by mnoh\u00fdm predajcom na Amazone bez FBA ani nemusela by\u0165 schopn\u00e1 priv\u00edta\u0165 ako z\u00e1kazn\u00edkov.<\/strong><\/p>

      Dropshipping: V\u00fdhody a nev\u00fdhody vysvetlen\u00e9<\/h2>
      \"Je<\/figure>

      Aby sme sa mohli rozhodn\u00fa\u0165 pre\u00a0Amazon FBA<\/a>\u00a0alebo dropshipping, pozrime sa teraz na v\u00fdhody a nev\u00fdhody druhej mo\u017enosti doru\u010denia.<\/p>

      V\u00fdhody dropshippingu<\/h4>
      1. Rovnako ako pri FBA, jednou z najv\u00e4\u010d\u0161\u00edch v\u00fdhod dropshippingu je, \u017ee na zalo\u017eenie svojho podniku nepotrebujete konkr\u00e9tnu prev\u00e1dzku. To v\u00e1m u\u0161etr\u00ed obrovsk\u00e9 invest\u00edcie do zalo\u017eenia a v\u00fdstavby va\u0161ich prev\u00e1dzkov\u00fdch priestorov, \u010do predstavuje ve\u013ek\u00e9 za\u0165a\u017eenie pre ka\u017ed\u00e9ho nov\u00e9ho podnikate\u013ea.<\/li>
      2. Pri dropshippingu nemus\u00ed online predajca tovar najprv zak\u00fapi\u0165. T\u00fdm p\u00e1dom zost\u00e1va viac pe\u0148az\u00ed na samotn\u00fa akviz\u00edciu z\u00e1kazn\u00edkov.<\/li>
      3. Dod\u00e1vate\u013e preber\u00e1 pln\u00fa zodpovednos\u0165 \u2013 vr\u00e1tane z\u00e1ruky. Po prijat\u00ed objedn\u00e1vky na konkr\u00e9tny produkt je v\u0161etko ve\u013emi jednoduch\u00e9. Odovzdajte objedn\u00e1vku tretej strane, ktor\u00e1 vystupuje ako v\u00e1\u0161 ve\u013ekoobchodn\u00edk alebo dod\u00e1vate\u013e. Ten zabal\u00ed produkty, doru\u010d\u00ed ich a preber\u00e1 spracovanie vr\u00e1ten\u00ed.<\/li>
      4. Dropshipping \u0161etr\u00ed nielen va\u0161e peniaze, ale aj v\u00e1\u0161 cenn\u00fd \u010das. Nemus\u00edte produkty bali\u0165 ani posiela\u0165 a nemus\u00edte sa stara\u0165 o invent\u00e1r. Ukazuje sa, \u017ee je to najvhodnej\u0161ia forma podnikania pre t\u00fdch, ktor\u00ed chc\u00fa investova\u0165 svoj cenn\u00fd \u010das do in\u00fdch obchodn\u00fdch oblast\u00ed.<\/li>
      5. Z\u00edskan\u00fd \u010das m\u00f4\u017eete investova\u0165 do budovania svojho podnikania, aby ste na\u0161li najatrakt\u00edvnej\u0161ie ponuky pre svojich z\u00e1kazn\u00edkov.<\/li><\/ol><\/div>

        Nev\u00fdhody dropshippingu a ako ich odstr\u00e1ni\u0165<\/h4>
        1. Jednou z najv\u00e4\u010d\u0161\u00edch nev\u00fdhod dropshippingu je n\u00edzka kontrola kvality tovaru, ktor\u00fd pred\u00e1vate vo svojom mene. Nem\u00e1te \u010dl\u00e1nky vo vlastn\u00edctve, tak\u017ee nepozn\u00e1te v\u0161etky inform\u00e1cie o produktoch a chyby. Mus\u00edte sa spolieha\u0165 na vyhl\u00e1senia predajcu. \u010ci bol produkt skuto\u010dne funk\u010dn\u00fd a nepo\u0161koden\u00fd, zist\u00edte a\u017e vtedy, ke\u010f z\u00e1kazn\u00edk (ne)pod\u00e1 s\u0165a\u017enos\u0165. M\u00f4\u017eete sa, ak je to mo\u017en\u00e9, priamo na mieste informova\u0165 o produktoch, vykon\u00e1va\u0165 slep\u00e9 objedn\u00e1vky a pravideln\u00e9 kontroly kvality alebo d\u00f4verova\u0165 svojmu dod\u00e1vate\u013eovi. Ak dod\u00e1vate\u013e u\u017e nedod\u00e1va o\u010dak\u00e1van\u00fa kvalitu, mus\u00edte bu\u010f po\u017eadova\u0165 n\u00e1pravu, alebo sa vyda\u0165 na h\u013eadanie nov\u00e9ho v\u00fdrobcu.<\/li>
        2. Dodacie lehoty pre mnoh\u00e9 produkty s\u00fa zvy\u010dajne vy\u0161\u0161ie. Dnes mnoh\u00ed dropshipperi vyu\u017e\u00edvaj\u00fa ponuku Aliexpress a podobne. Ak teda nem\u00e1te dod\u00e1vate\u013ea, ktor\u00fd zasiela priamo z Nemecka alebo Eur\u00f3py, dodacie lehoty sa pohybuj\u00fa medzi dvoma a \u0161iestimi t\u00fd\u017ed\u0148ami. Aby ste udr\u017eali po\u010det z\u00e1kazn\u00edckych dopytov na ni\u017e\u0161ej \u00farovni, poskytnite tieto inform\u00e1cie svojim kupuj\u00facim a informujte ich o stave objedn\u00e1vky. Iba tak m\u00f4\u017eete svojich z\u00e1kazn\u00edkov upokoji\u0165 kv\u00f4li dlh\u0161\u00edm \u010dakac\u00edm lehot\u00e1m.<\/li>
        3. Ke\u010f\u017ee pri dropshippingu nem\u00e1te vplyv na kvalitu produktov a dodacie lehoty, pravdepodobne budete musie\u0165 investova\u0165 ve\u013ea \u010dasu do z\u00e1kazn\u00edckeho servisu. Takto zabr\u00e1nite svojim z\u00e1kazn\u00edkom, aby zanechali negat\u00edvnu recenziu. Najjednoduch\u0161\u00ed sp\u00f4sob, ako ur\u00fdchli\u0165 z\u00e1kazn\u00edcky servis, je formulova\u0165 predpripraven\u00e9 odpovede. Raz nap\u00edsan\u00e9 sl\u00fa\u017eia ako \u0161abl\u00f3na pre va\u0161u z\u00e1kazn\u00edcku podporu.<\/li>
        4. Vyhliadka na z\u013eavy a ponuky je n\u00edzka alebo dokonca \u017eiadna. Ke\u010f\u017ee s va\u0161imi objedn\u00e1vkami nem\u00f4\u017eete generova\u0165 hromadn\u00e9 n\u00e1kupy, ale len jednotliv\u00e9 objedn\u00e1vky, zvy\u010dajne nedosiahnete potrebn\u00e9 objedn\u00e1vkov\u00e9 limity na z\u00edskanie lep\u0161\u00edch podmienok. Na to by ste museli ma\u0165 vlastn\u00fd skladov\u00fd z\u00e1sob.<\/li>
        5. Mus\u00edte investova\u0165 ve\u013ea \u010dasu do predaja a marketingu pon\u00fak, aby ste upozornili z\u00e1kazn\u00edkov na va\u0161u ponuku. M\u00e1te s\u00edce mo\u017enos\u0165 pon\u00faka\u0165 svoje tovary na eBay, Amazone a podobne, ale nem\u00e1te v\u00fdhody, ako maj\u00fa predajcovia, ktor\u00ed napr\u00edklad zasielaj\u00fa prostredn\u00edctvom plnenia pon\u00fak platforiem. Okrem toho je pri Amazone potrebn\u00e1 opatrnos\u0165. Pod\u013ea smern\u00edc Amazonu musia v\u0161etky dokumenty, ako fakt\u00fary a dodacie listy, poch\u00e1dza\u0165 od predajcu alebo vyzera\u0165 tak.<\/li>
        6. Trendy s\u00fa ve\u013emi r\u00fdchlo sa meniacie, konkurencia je ako v ka\u017edom segmente ve\u013emi vysok\u00e1. Mus\u00edte investova\u0165 ve\u013ea \u010dasu do v\u00fdskumu nov\u00fdch predajn\u00fdch produktov. Bu\u010fte v\u017edy na pozore, pokia\u013e ide o trendy, a bu\u010fte kreat\u00edvni, pokia\u013e ide o predaj va\u0161ich produktov.<\/li><\/ol><\/div>
          \"Amazon<\/figure><\/div>

          Dropshipping ur\u010dite pon\u00faka v\u00fdhody pre ka\u017ed\u00e9ho, kto sa chce v online obchode vysk\u00fa\u0161a\u0165 \u2013 po\u010diato\u010dn\u00fd kapit\u00e1l je minim\u00e1lny. Najd\u00f4le\u017eitej\u0161ou podmienkou pre \u00faspe\u0161n\u00fd dropshipping je v\u0161ak d\u00f4veryhodn\u00e1 spolupr\u00e1ca s dod\u00e1vate\u013eom, ktor\u00e1 sa nevytvor\u00ed zo d\u0148a na de\u0148. Dod\u00e1vate\u013e je zodpovedn\u00fd za kvalitu a r\u00fdchle a bezpe\u010dn\u00e9 doru\u010denie tovaru kone\u010dn\u00e9mu z\u00e1kazn\u00edkovi.<\/p>

          Zvy\u0161ok je vo va\u0161ich ruk\u00e1ch. Uvo\u013enen\u00fd \u010das, ktor\u00fd nemo\u017eno podce\u0148ova\u0165, str\u00e1vite so svoj\u00edm nov\u00fdm online obchodom, z\u00e1kazn\u00edckym servisom, v\u00fdskumom produktov, ako aj marketingom a predajom va\u0161ich \u010dl\u00e1nkov. Ver\u00edte, \u017ee teraz m\u00f4\u017eete le\u017ea\u0165 na pl\u00e1\u017ei, zatia\u013e \u010do peniaze prich\u00e1dzaj\u00fa do va\u0161ich vreciek… Nu\u017e. Mo\u017eno. Niekedy. Nesk\u00f4r.<\/p>

          Z\u00e1ver: Amazon FBA alebo dropshipping \u2013 \u010do sa lep\u0161ie hod\u00ed?<\/h2>

          Aby ste mali v\u0161etky v\u00fdhody a nev\u00fdhody mo\u017enost\u00ed doru\u010denia na jednom mieste, zhrnuli sme ich pre v\u00e1s do tabu\u013eky.<\/p>

          V\u00fdhody a nev\u00fdhody<\/strong><\/th>Plnenie spolo\u010dnos\u0165ou Amazon<\/strong><\/th>Dropshipping<\/strong><\/th><\/tr><\/thead>
          Spracovanie logistiky a z\u00e1kazn\u00edckych objedn\u00e1vok<\/td>1. Predajca mus\u00ed posla\u0165 produkty pripraven\u00e9 na odoslanie spolo\u010dnosti Amazon.
          2. Amazon preber\u00e1 odosielanie, skladovanie a spr\u00e1vu vr\u00e1ten\u00ed.<\/td>          		1. Objedn\u00e1vky prich\u00e1dzaj\u00fa k predajcovi.
          2. Dod\u00e1vate\u013e posiela tovar zo svojho skladu z\u00e1kazn\u00edkovi.3. Predajca sa star\u00e1 o spr\u00e1vu vr\u00e1ten\u00ed. Vr\u00e1tenia id\u00fa k dod\u00e1vate\u013eovi.<\/td><\/tr>
          N\u00e1klady na skladovanie<\/td>Predajca plat\u00ed poplatky za skladovanie spolo\u010dnosti Amazon<\/td>Predajcovi nevznikaj\u00fa \u017eiadne n\u00e1klady<\/td><\/tr>
          Z\u00e1kazn\u00edcky servis<\/td>1. Z\u00e1kazn\u00edcky servis preber\u00e1 spolo\u010dnos\u0165 Amazon.
          2. V pr\u00edpade vr\u00e1tenia \u010dasto rozhoduje Amazon za z\u00e1kazn\u00edka.<\/td>          		Predajca preber\u00e1 cel\u00fd z\u00e1kazn\u00edcky servis a je z\u00e1visl\u00fd na vyjadreniach dod\u00e1vate\u013ea.<\/td><\/tr>
          Dodacie lehoty<\/td>Prime slu\u017eba, 1-2 dni<\/td>Zahrani\u010dia 2-6 t\u00fd\u017ed\u0148ov. Z E\u00da a Nemecka 2-7 dn\u00ed<\/td><\/tr>
          Predaj cez\u2026<\/td>Amazon, vlastn\u00fd online obchod.<\/td>Online trhy (Amazon, eBay, Rakuten at\u010f.), vlastn\u00fd online obchod.<\/td><\/tr>
          Z\u00e1kazn\u00edcka z\u00e1klad\u0148a<\/td>Z\u00e1kazn\u00edci Amazon a Prime (34 mil. kupuj\u00facich v Nemecku)<\/td>Vlastn\u00e1 z\u00e1kazn\u00edcka z\u00e1klad\u0148a, z\u00e1kazn\u00edci trhu.<\/td><\/tr>
          Prime v\u00fdhody (Buy Box, z\u00e1kazn\u00edci, odosielanie at\u010f.)<\/td>ja<\/td>nein<\/td><\/tr>
          Po\u010diato\u010dn\u00fd kapit\u00e1l<\/td>N\u00e1kup tovaru, odosielanie na Amazon<\/td>minim\u00e1lny<\/td><\/tr>
          Mo\u017en\u00e1 kontrola kvality<\/td>ja<\/td>nein<\/td><\/tr>
          Mo\u017en\u00e9 z\u013eavy pri n\u00e1kupe<\/td>ja<\/td>nein<\/td><\/tr>
          Konkurencia<\/td>vysok\u00e1<\/td>vysok\u00e1<\/td><\/tr><\/tbody><\/table>
          Podnikanie na Amazon Dropshipping vs. FBA: V\u00fdhody a nev\u00fdhody oboch mo\u017enost\u00ed odosielania<\/figcaption><\/figure>

          Amazon FBA vs. Dropshipping \u2013 ktor\u00e9 modely s\u00fa spr\u00e1vnou vo\u013ebou pre va\u0161u e-commerce spolo\u010dnos\u0165, sa ned\u00e1 jednozna\u010dne odpoveda\u0165. Je rovnako individu\u00e1lna ako va\u0161e predstavy o va\u0161om podnikan\u00ed. Dropshipping sa s\u00edce d\u00e1 za\u010da\u0165 s mal\u00fdm po\u010diato\u010dn\u00fdm kapit\u00e1lom a s mal\u00fdmi sk\u00fasenos\u0165ami v online obchode, ale vy\u017eaduje ve\u013ek\u00e9 kapacity v marketingu, predaji a z\u00e1kazn\u00edckom servise. Plnenie spolo\u010dnos\u0165ou Amazon pon\u00faka jasn\u00e9 v\u00fdhody, ako je ve\u013ek\u00e1 z\u00e1kazn\u00edcka z\u00e1klad\u0148a, r\u00fdchle dodanie a najlep\u0161\u00ed z\u00e1kazn\u00edcky servis, ale ak chcete by\u0165 \u00faspe\u0161n\u00ed, mus\u00edte sa postavi\u0165 proti rast\u00facej konkurencii (dropshipperi nie s\u00fa menej postihnut\u00ed).<\/p>

          Odkazy na obr\u00e1zky v porad\u00ed obr\u00e1zkov: \u00a9 madedee \u2013 stock.adobe.com \/ \u00a9 Hor \u2013 stock.adobe.com \/ \u00a9 olezzo \u2013 stock.adobe.com \/ \u00a9 Jacob Lund \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

          \u010ci u\u017e Amazon FBA alebo Dropshipping \u2013 tieto trendy s\u00fa na jazyku v\u0161etk\u00fdch. Nechali ste sa aj vy presved\u010di\u0165 jednou z t\u00fdchto met\u00f3d doru\u010denia? Zva\u017eujete zalo\u017eenie e-commerce spolo\u010dnosti, aby ste to aspo\u0148 vysk\u00fa\u0161ali? Alebo chcete roz\u0161\u00edri\u0165 alebo prev\u00e1dzkova\u0165 svoje existuj\u00face podnikanie pomocou jednej z met\u00f3d? Nem\u00f4\u017eete sa v\u0161ak rozhodn\u00fa\u0165 medzi oboma najziskovej\u0161\u00edmi opatreniami online obchodu?<\/p>\n","protected":false},"author":8,"featured_media":2339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1467],"tags":[],"class_list":["post-228024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-splnenie-prostrednictvom-amazonu"],"yoast_head":"\nAmazon FBA alebo dropshipping \u2013 ktor\u00fd je lep\u0161ou vo\u013ebou? | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"Amazon FBA vs. Dropshipping: V\u00fdhody a nev\u00fdhody sp\u00f4sobov odosielania na prv\u00fd poh\u013ead. \u010co je pre v\u00e1s lep\u0161ie? \u010c\u00edtajte teraz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-fba-alebo-dropshipping-ktory-je-lepsou-volbou\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon FBA alebo dropshipping \u2013 ktor\u00fd je lep\u0161ou vo\u013ebou? 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