{"id":228042,"date":"2023-02-01T11:11:15","date_gmt":"2023-02-01T11:11:15","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/problemy-s-dodanim-v-e-commerce-na-co-by-mali-predajcovia-teraz-mysliet\/"},"modified":"2023-02-01T11:11:15","modified_gmt":"2023-02-01T11:11:15","slug":"problemy-s-dodanim-v-e-commerce-na-co-by-mali-predajcovia-teraz-mysliet","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/problemy-s-dodanim-v-e-commerce-na-co-by-mali-predajcovia-teraz-mysliet\/","title":{"rendered":"Probl\u00e9my s dodan\u00edm v e-commerce: Na \u010do by mali predajcovia teraz myslie\u0165"},"content":{"rendered":"

Pre predajcov na Amazone sa v Nemecku ve\u013ea zmenilo. Predov\u0161etk\u00fdm pand\u00e9mia koronav\u00edrusu mala mas\u00edvny dopad na obchod a vy\u017eadovala si od spolo\u010dnost\u00ed ve\u013ea. Vzniknut\u00e9 probl\u00e9my s dodan\u00edm na\u010falej predstavuj\u00fa pre predajcov v\u00fdzvy. K tomu sa prid\u00e1vaj\u00fa geopolitick\u00e9 faktory, ako je vojna na Ukrajine, ktor\u00e9 taktie\u017e sp\u00f4sobovali a st\u00e1le sp\u00f4sobuj\u00fa dodacie obmedzenia. Ale ako m\u00f4\u017eu predajcovia reagova\u0165 na tieto v\u00fdvoj a nastavi\u0165 sa tak, aby spokojnos\u0165 z\u00e1kazn\u00edkov neutrpela?<\/p>

Dodacie obmedzenia a infl\u00e1cia \u0165a\u017eko zasahuj\u00fa e-commerce<\/h2>

Predov\u0161etk\u00fdm dod\u00e1vka nov\u00e9ho tovaru do skladu sp\u00f4sobuje predajcom \u010doraz v\u00e4\u010d\u0161ie probl\u00e9my. Konec dodac\u00edch obmedzen\u00ed nie je v tomto roku e\u0161te na obzore. Z\u00e1rove\u0148 s\u00fa prepravn\u00e9 kapacity lod\u00ed vy\u010derpan\u00e9. Mnoho n\u00e1kladn\u00fdch lod\u00ed zost\u00e1va kv\u00f4li pand\u00e9mii v ve\u013ek\u00fdch obchodn\u00fdch pr\u00edstavoch v \u00c1zii. \u010casto je tak k dispoz\u00edcii v\u00fdrazne menej prepravn\u00fdch mo\u017enost\u00ed na lodiach ako pred pand\u00e9miou. To enormne oneskoruje dod\u00e1vku tovaru. Okrem toho vojna na Ukrajine sp\u00f4sobuje mno\u017estvo dodac\u00edch obmedzen\u00ed pri ur\u010dit\u00fdch produktoch.<\/p>

Medzit\u00fdm sa s\u00edce pandemick\u00e9 dodacie obmedzenia zn\u00ed\u017eili, av\u0161ak na obchod sa na\u010falej v\u00fdrazne prejavuj\u00fa. Dodacie lehoty v maloobchode s\u00fa st\u00e1le o pribli\u017ene 30 dn\u00ed dlh\u0161ie<\/a> ako pred kr\u00edzou sp\u00f4sobenou koronav\u00edrusom. Aby sa predi\u0161lo pr\u00e1zdnym reg\u00e1lom, predajcovia preto \u010doraz viac siahaj\u00fa po nadmern\u00fdch objedn\u00e1vkach. Zv\u00fd\u0161en\u00fd objem objedn\u00e1vok v\u0161ak \u010falej zni\u017euje prepravn\u00e9 kapacity na lodiach. Je to za\u010darovan\u00fd kruh pre offline aj online maloobchod a rovnako aj pre ekonomiku. Av\u0161ak existuje mal\u00e1 n\u00e1dej: Po\u010das viano\u010dn\u00fdch dn\u00ed minul\u00e9ho roka sa dodacie obmedzenia trochu uvo\u013enili \u2013 aj ke\u010f pravdepodobne len do\u010dasne. Vypl\u00fdva to z aktu\u00e1lnej IFO prieskumy o dodacej situ\u00e1cii v maloobchode<\/a>.<\/p>

A nielen logistick\u00e9 v\u00fdzvy prispievaj\u00fa k probl\u00e9mom s dod\u00e1vkami. Okrem toho vysok\u00e1 infl\u00e1cia zhor\u0161uje situ\u00e1ciu pre obchodn\u00edkov. D\u00f4vod: Ceny dopravy v\u00fdrazne vzr\u00e1stli v d\u00f4sledku obmedzen\u00fdch kapac\u00edt a vysok\u00fdch n\u00e1kladov na energiu a za\u0165a\u017euj\u00fa obchodn\u00edkov. K tomu sa prid\u00e1vaj\u00fa rast\u00face n\u00e1kupn\u00e9 ceny r\u00f4znych tovarov, ako je napr\u00edklad spotrebn\u00e1 elektronika alebo automobilov\u00fd priemysel. Na jednej strane musia obchodn\u00edci zaplati\u0165 zv\u00fd\u0161en\u00e9 n\u00e1klady, aby mohli na\u010falej pon\u00faka\u0165 produkty. Na druhej strane \u010del\u00ed v\u00fdzve kompenzova\u0165 zv\u00fd\u0161en\u00e9 ceny, bez toho, aby stratili pr\u00edli\u0161 ve\u013ea z\u00e1kazn\u00edkov s pr\u00edli\u0161 vysok\u00fdmi kone\u010dn\u00fdmi cenami.<\/p>

Obchodn\u00edci v\u0161ak maj\u00fa napriek tomu mo\u017enos\u0165 prisp\u00f4sobi\u0165 sa aktu\u00e1lnej situ\u00e1cii tak, aby mohli svojim z\u00e1kazn\u00edkom na\u010falej pon\u00faka\u0165 rozsiahly sortiment produktov. K\u013e\u00fa\u010dom k tomu je spr\u00e1vna pr\u00edprava.<\/p>

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Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> More Information<\/a> <\/div><\/div>\n<\/div><\/figure>

Probl\u00e9my s dod\u00e1vkami? Takto ich m\u00f4\u017eu maloobchodn\u00edci predch\u00e1dza\u0165<\/h2>

Jedno na \u00favod: Probl\u00e9my s dod\u00e1vkami nie s\u00fa z\u00e1visl\u00e9 len od jedn\u00e9ho faktora, ako ukazuje s\u00fa\u010dasn\u00e1 situ\u00e1cia. Av\u0161ak obchodn\u00edci na Amazone m\u00f4\u017eu prija\u0165 niektor\u00e9 opatrenia, ktor\u00e9 p\u00f4sobia proti probl\u00e9mom s dod\u00e1vkami.<\/p>

V\u010dasn\u00e9 pl\u00e1novanie chr\u00e1ni pred nedostatkami<\/h3>

Pre obchodn\u00edkov je v\u010dasn\u00e9 pl\u00e1novanie ich z\u00e1sob nevyhnutn\u00e9, aby mohli pri oneskoreniach dod\u00e1vok na\u010falej pon\u00faka\u0165 z\u00e1kazn\u00edkom produkty. \u010c\u00edm sk\u00f4r si objednaj\u00fa tovar, t\u00fdm viac \u010dasu zvy\u010dajne zost\u00e1va, k\u00fdm musia produkty nevyhnutne pr\u00eds\u0165 na sklad. Tak m\u00f4\u017eu by\u0165 pr\u00edpadn\u00e9 nedostatky alebo oneskorenia \u013eah\u0161ie zmiernen\u00e9. Okrem toho m\u00e1 v\u010dasn\u00e1 objedn\u00e1vka \u010fal\u0161iu v\u00fdhodu: Pri pr\u00edli\u0161 ve\u013ek\u00fdch oneskoreniach dod\u00e1vok m\u00f4\u017eu obchodn\u00edci v pr\u00edpade n\u00fadze r\u00fdchlo a flexibilne reagova\u0165 a h\u013eada\u0165 nov\u00fdch dod\u00e1vate\u013eov. V pr\u00edpade v\u00fdpadkov dod\u00e1vok m\u00f4\u017eu navy\u0161e vyu\u017ei\u0165 aj existuj\u00faci tovar.<\/p>

Opatrnos\u0165 je v\u0161ak potrebn\u00e1 pri sez\u00f3nnom tovare. Tento tovar by mali obchodn\u00edci pri probl\u00e9moch s dod\u00e1vkami objedn\u00e1va\u0165 sk\u00f4r opatrne, preto\u017ee inak zostan\u00fa tieto polo\u017eky mimo skuto\u010dnej sez\u00f3ny na sklade a zbyto\u010dne zaberaj\u00fa skladov\u00fd priestor. V\u0161eobecne je d\u00f4le\u017eit\u00e9, aby obchodn\u00edci pri v\u00fdbere svojho tovaru stanovili priority \u2013 najm\u00e4 pokia\u013e ide o bestsellery. Tak m\u00f4\u017eu predch\u00e1dza\u0165 nedostatkom pri dod\u00e1vkach. Od hrozieb o pokut\u00e1ch za oneskorenie dod\u00e1vok by sa v\u0161ak obchodn\u00edci mali vo\u010di svojim dod\u00e1vate\u013eom do ur\u010ditej miery zdr\u017eova\u0165. V pr\u00edpade pochybnost\u00ed ohrozuj\u00fa spolupr\u00e1cu.<\/p>\t

\"Probl\u00e9my<\/a><\/figure>
\t\t

\n\t\tMaj\u00fa va\u0161e produkty potenci\u00e1l sta\u0165 sa bestsellerom?\t<\/p>\n\n

Aby ste \u00faspe\u0161ne zv\u00fd\u0161ili svoje zisky, potrebujete jasnos\u0165 o svojich v\u00fdkonoch. Sledujte v\u00fdvoj zisku va\u0161ich produktov pomocou SELLERLOGIC Business Analytics a v\u010das prij\u00edmajte rozhodnutia zalo\u017een\u00e9 na d\u00e1tach, aby ste plne vyu\u017eili potenci\u00e1l svojho podnikania na Amazone. Objavte teraz!<\/a><\/p><\/div><\/div>

Transparentnos\u0165 je a zost\u00e1va d\u00f4le\u017eitou t\u00e9mou pre maloobchodn\u00edkov<\/h3>

Pre obchodn\u00edkov je k\u013e\u00fa\u010dov\u00e9 ma\u0165 po svojom boku dobr\u00e9ho logistick\u00e9ho partnera. A pritom m\u00e1 komunik\u00e1cia medzi sebou vysok\u00fa hodnotu. K\u013e\u00fa\u010dov\u00e9 slovo: transparentnos\u0165. Najm\u00e4 v obdob\u00ed vrcholn\u00e9ho dopytu mus\u00ed v\u00fdmena inform\u00e1ci\u00ed medzi maloobchodom a logistick\u00fdmi poskytovate\u013emi fungova\u0165 bez probl\u00e9mov. Preto\u017ee pr\u00e1ve po\u010das ak\u010dn\u00fdch dn\u00ed, ako je Black Friday, m\u00f4\u017eu logistick\u00e9 spolo\u010dnosti r\u00fdchlo narazi\u0165 na svoje hranice. Aby sa pre\u0165a\u017eeniu predi\u0161lo, mal by by\u0165 zabezpe\u010den\u00fd neust\u00e1ly kontakt medzi obchodn\u00edkmi v E-Commerce<\/a> a logistikou. To ist\u00e9 plat\u00ed aj vo\u010di spotrebite\u013eom. Aby si obchodn\u00edci udr\u017eali d\u00f4veru svojich z\u00e1kazn\u00edkov, mali by v\u010das komunikova\u0165 probl\u00e9my s dod\u00e1vkami. <\/p>

Spotrebitelia ocenia \u00faprimnos\u0165 vo\u010di nim a bud\u00fa pripraven\u00ed na pr\u00edpadn\u00e9 oneskorenia dod\u00e1vok. V tejto s\u00favislosti m\u00f4\u017ee tie\u017e dobre \u0161trukt\u00farovan\u00fd z\u00e1kazn\u00edcky servis pom\u00f4c\u0165 v\u010das rie\u0161i\u0165 probl\u00e9my a v pr\u00edpade potreby pon\u00faknu\u0165 rie\u0161enia.<\/p>

Pravideln\u00e1 anal\u00fdza d\u00e1t \u2013 z\u00e1klad pre podniky<\/h3>

Relevante t\u00e9ma predstavuje aj dod\u00e1vate\u013esk\u00fd re\u0165azec pre maloobchodn\u00edkov. Na to by mali obchodn\u00edci venova\u0165 osobitn\u00fa pozornos\u0165. V\u010dasn\u00e1 anal\u00fdza d\u00e1t<\/a> t\u00fdkaj\u00faca sa vlastn\u00fdch dod\u00e1vate\u013esk\u00fdch re\u0165azcov predch\u00e1dza komplik\u00e1ci\u00e1m pri dod\u00e1vkach. Ak sa predsa len vyskytn\u00fa nezrovnalosti, r\u00fdchly pr\u00edstup k d\u00e1tam m\u00f4\u017ee pom\u00f4c\u0165 r\u00fdchlo reagova\u0165 na zmeny. Pre obchodn\u00edkov s\u00fa v tejto s\u00favislosti u\u017eito\u010dn\u00e9 softv\u00e9rov\u00e9 syst\u00e9my, ktor\u00e9 pren\u00e1\u0161aj\u00fa d\u00e1ta dod\u00e1vate\u013esk\u00e9ho re\u0165azca v re\u00e1lnom \u010dase. D\u00f4le\u017eit\u00e9 je, aby boli syst\u00e9my integrovan\u00e9 pre plynul\u00fd priebeh na v\u0161etk\u00fdch rozhraniach. Tak m\u00f4\u017eu obchodn\u00edci napr\u00edklad jednoducho sledova\u0165 pr\u00edjmy a v\u00fddaje tovaru a v pr\u00edpade n\u00fadze r\u00fdchlej\u0161ie n\u00e1js\u0165 alternat\u00edvy pre dod\u00e1vku.<\/p>

Z\u00e1ver: V\u0161etko ma\u0165 na o\u010diach<\/h2>

Aj ke\u010f sa situ\u00e1cia s dod\u00e1vkov\u00fdmi nedostatkami postupne uvo\u013e\u0148uje, mali by obchodn\u00edci na\u010falej zosta\u0165 ostra\u017eit\u00ed. Dobr\u00fd pl\u00e1n a pr\u00edprava s\u00fa tu rozhoduj\u00face. Integr\u00e1cia softv\u00e9rov\u00fdch syst\u00e9mov navy\u0161e u\u013eah\u010duje zber d\u00e1t pre obchodn\u00edkov a pon\u00faka mo\u017enos\u0165 v\u010das rozpozna\u0165 \u0165a\u017ekosti.<\/p>

Okrem toho je v E-Commerce potrebn\u00e1 ur\u010dit\u00e1 flexibilita \u2013 \u010di u\u017e vo forme alternat\u00edvnych dopravn\u00fdch ciest alebo produktov. Najd\u00f4le\u017eitej\u0161ia zost\u00e1va komunik\u00e1cia medzi dod\u00e1vate\u013emi a obchodn\u00edkmi. Ak je t\u00e1to transparentn\u00e1 a bezprobl\u00e9mov\u00e1, ni\u010d nebr\u00e1ni dobrej spolupr\u00e1ci medzi obchodom a logistikou napriek probl\u00e9mom s dod\u00e1vkami.<\/p>\t\t

\n\t\t
\n\t\t\t
\n\t\t\tTo s\u00fa najd\u00f4le\u017eitej\u0161ie trendy v E-Commerce 2023<\/a>\n\t\t
\n\t\t\"Amazon-Trends\t<\/div>\n\t
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\n\t\t\t
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\n\t\t\t\t\tE-Commerce-Trends\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tTo s\u00fa najd\u00f4le\u017eitej\u0161ie trendy v E-Commerce 2023<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
\n\t\t\tTo s\u00fa marketingov\u00e9 trendy v online obchode 2023<\/a>\n\t\t
\n\t\t\"E-Commerce:\t<\/div>\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tE-Commerce-Trends\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tTo s\u00fa marketingov\u00e9 trendy v online obchode 2023<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
\n\t\t\tTo s\u00fa logistick\u00e9 trendy v online obchode 2023<\/a>\n\t\t
\n\t\t\"E-Commerce:\t<\/div>\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tE-Commerce-Trends\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tTo s\u00fa logistick\u00e9 trendy v online obchode 2023<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Foto: \u00a9 Idanupong – stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Pre predajcov na Amazone sa v Nemecku ve\u013ea zmenilo. Predov\u0161etk\u00fdm pand\u00e9mia koronav\u00edrusu mala mas\u00edvny dopad na obchod a vy\u017eadovala si od spolo\u010dnost\u00ed ve\u013ea. Vzniknut\u00e9 probl\u00e9my s dodan\u00edm na\u010falej predstavuj\u00fa pre predajcov v\u00fdzvy. K tomu sa prid\u00e1vaj\u00fa geopolitick\u00e9 faktory, ako je vojna na Ukrajine, ktor\u00e9 taktie\u017e sp\u00f4sobovali a st\u00e1le sp\u00f4sobuj\u00fa dodacie obmedzenia. Ale ako m\u00f4\u017eu predajcovia<\/p>\n","protected":false},"author":3,"featured_media":24728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1452,1383],"tags":[],"class_list":["post-228042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-amp-online-maloobchod","category-tipy-a-triky"],"yoast_head":"\nProbl\u00e9my s dod\u00e1vkami na Amazone: \u010co m\u00f4\u017eu maloobchodn\u00edci urobi\u0165<\/title>\n<meta name=\"description\" content=\"Amazon: Probl\u00e9my s dod\u00e1vkami s\u00fa od korony normou. Obchodn\u00edci to v\u0161ak nemusia akceptova\u0165 \u2013 tu je to, \u010do m\u00f4\u017eu urobi\u0165, aby naplnili sklady.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/problemy-s-dodanim-v-e-commerce-na-co-by-mali-predajcovia-teraz-mysliet\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Probl\u00e9my s dod\u00e1vkami na Amazone: \u010co m\u00f4\u017eu maloobchodn\u00edci urobi\u0165\" \/>\n<meta property=\"og:description\" content=\"Amazon: Probl\u00e9my s dod\u00e1vkami s\u00fa od korony normou. 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