{"id":228051,"date":"2020-02-11T07:47:00","date_gmt":"2020-02-11T07:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/e-commerce-expert-jens-armbrecht-v-rozhovore-vyhody-amazonovho-programu-predajcov\/"},"modified":"2020-02-11T07:47:00","modified_gmt":"2020-02-11T07:47:00","slug":"e-commerce-expert-jens-armbrecht-v-rozhovore-vyhody-amazonovho-programu-predajcov","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/e-commerce-expert-jens-armbrecht-v-rozhovore-vyhody-amazonovho-programu-predajcov\/","title":{"rendered":"E-commerce expert Jens Armbrecht v rozhovore: V\u00fdhody Amazonovho programu predajcov"},"content":{"rendered":"

Amazon predajcovia m\u00f4\u017eu pred\u00e1va\u0165 svoje tovary nielen ako predajca, ale aj ako predajca<\/a>. To znamen\u00e1, \u017ee nepred\u00e1vaj\u00fa priamo koncov\u00fdm z\u00e1kazn\u00edkom, ale st\u00e1vaj\u00fa sa dod\u00e1vate\u013eom Amazonu. Vznik\u00e1 klasick\u00fd B2B obchod s online gigantom.<\/p>

Na mnoh\u00fdch f\u00f3rach sa v\u0161ak nach\u00e1dzaj\u00fa nahnevan\u00ed predajcovia, ktor\u00ed hl\u00e1sia \u0165a\u017ekosti s programom. Okrem toho sa zd\u00e1, \u017ee \u010doraz viac obsahu, ktor\u00fd bol p\u00f4vodne vyhraden\u00fd pre predajcov, je spr\u00edstup\u0148ovan\u00fd pre predajcov. Kde teda spo\u010d\u00edvaj\u00fa v\u00fdhody v programe predajcov?<\/p>

Online gigant sa sk\u00f4r zdr\u017euje inform\u00e1ci\u00ed okolo programu. Iba v Vendor-Central sa predajcovia dozvedia viac. Na to je potrebn\u00e1 registr\u00e1cia ako predajca.<\/p>

Preto sme sa porozpr\u00e1vali s Jensom Armbrechtom, expertom na e-commerce a zakladate\u013eom Shopvires<\/a>, o v\u00fdhod\u00e1ch programu predajcov.<\/p>

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Expert na e-commerce a zakladate\u013e Shopvires je u\u017e 17 rokov akt\u00edvny v online obchode a v\u00e1\u0161nivo sa zaober\u00e1 zakladan\u00edm a rozvojom firiem. S firmou Shopvires rad\u00ed spolo\u010dnostiam v ot\u00e1zkach t\u00fdkaj\u00facich sa e-commerce. Ve\u013ek\u00e1 \u010das\u0165 podnikania spo\u010d\u00edva v poradenstve pre u\u017e registrovan\u00fdch a bud\u00facich predajcov.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

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SELLERLOGIC: Zd\u00e1 sa, \u017ee Seller Central a Vendor Central sa st\u00e1le viac pribli\u017euj\u00fa. Ak\u00e9 v\u00fdhody vid\u00edte v programe predajcov v porovnan\u00ed so Seller Central?<\/strong><\/p>

Jens Armbrecht: \u201eNajprv je potrebn\u00e9 ma\u0165 na pam\u00e4ti, pre koho je program predajcov vlastne ur\u010den\u00fd. V\u00e4\u010d\u0161ina predajcov s\u00fa v\u00fdrobcovia produktov, ktor\u00e9 pred\u00e1vaj\u00fa priamo Amazonu.
Ako sa Seller a predajcovia \u010doraz viac pribli\u017euj\u00fa z h\u013eadiska \u201efunk\u010dn\u00e9ho rozsahu\u201c, ako je napr\u00edklad A+ Content, program predajcov zostane pre v\u00fdrobcov na\u010falej atrakt\u00edvny.
Na to existuje aj ve\u013emi jednoduch\u00fd d\u00f4vod: Mnoh\u00ed v\u00e4\u010d\u0161\u00ed v\u00fdrobcovia nem\u00f4\u017eu alebo nechc\u00fa z r\u00f4znych d\u00f4vodov pred\u00e1va\u0165 priamo koncov\u00fdm z\u00e1kazn\u00edkom a preto potrebuj\u00fa niekoho ako Amazon.<\/p>

SELLERLOGIC: Komu by ste odporu\u010dili prechod z predajcu na predajcu? Odporu\u010dili by ste niektor\u00fdm predajcom prechod do programu predajcov?<\/strong><\/p>

Jens Armbrecht: \u201eTakto v\u0161eobecne sa to ned\u00e1 odpoveda\u0165. V v\u00e4\u010d\u0161ine pr\u00edpadov m\u00e1 sk\u00f4r zmysel hybridn\u00e1 strat\u00e9gia, teda by\u0165 s\u00fa\u010dasne predajcom aj predajcom.
Tu by ste v\u0161ak mali ve\u013emi presne vedie\u0165, \u010do na jednej strane chcete a \u010do na druhej strane sami dok\u00e1\u017eete.\u201d<\/p>

SELLERLOGIC: Na mnoh\u00fdch f\u00f3rach s\u00fa s\u0165a\u017enosti, \u017ee n\u00e1klady na program predajcov s\u00fa ve\u013emi nepreh\u013eadn\u00e9, ako napr\u00edklad pr\u00edspevky na reklamn\u00e9 n\u00e1klady. Pozn\u00e1te t\u00fato problematiku? \u010co by ste odporu\u010dili postihnut\u00fdm?<\/strong><\/p>

Jens Armbrecht: \u201e\u00c1no, ob\u010das to naozaj po\u010dujem. Ale rozhodne to nie je nepreh\u013eadn\u00e9. Sta\u010d\u00ed sa pozrie\u0165 do Vendor Central a vid\u00edte, pre\u010do ste zaplatili ak\u00fa \u201epokutu\u201c.
Ur\u010dite existuj\u00fa aj skuto\u010dn\u00e9 v\u00fdzvy, ako napr\u00edklad program SIOC – ale v 90% je to na predajcovi, preto\u017ee nem\u00e1 pod kontrolou svoje procesy.<\/p>

SIOC je met\u00f3da, ktor\u00fa Amazon vyu\u017e\u00edva na balenie tovaru pre z\u00e1kazn\u00edka. Pri tom online gigant db\u00e1 na to, aby vyprodukoval \u010do najmenej obalov\u00e9ho odpadu.<\/span><\/p><\/blockquote>

Po\u017eiadavky Amazonu s\u00fa s\u00edce ve\u013emi vysok\u00e9, ale to vie ka\u017ed\u00fd predajca vopred – aspo\u0148 ak sa spr\u00e1vne informoval a nemal len dol\u00e1rov\u00e9 znaky pred o\u010dami.
Ve\u013emi jasn\u00fd tip: Ka\u017ed\u00fd by sa mal vopred necha\u0165 poradi\u0165 zvonka, napr\u00edklad prostredn\u00edctvom n\u00e1s, aby na konci mal neutr\u00e1lny odhad, \u010di v\u00f4bec m\u00f4\u017ee splni\u0165 po\u017eiadavky a aby sa projekt nestal bezodnou jamou.\u201d<\/p>

SELLERLOGIC: Pred p\u00e1r rokmi bol jedn\u00fdm z argumentov pre Vendor Central pr\u00edstup k roz\u0161\u00edren\u00fdm reklamn\u00fdm form\u00e1tom, ako je A+ Content a Amazon Vine. Tieto s\u00fa v\u0161ak u\u017e teraz dostupn\u00e9 aj pre predajcov. Stoj\u00ed teda e\u0161te za to ma\u0165 status predajcu?<\/strong><\/p>

Jens Armbrecht: \u201e\u00c1no, preto\u017ee v\u00e4\u010d\u0161\u00ed v\u00fdrobcovia nemaj\u00fa v\u00f4bec mo\u017enos\u0165 posla\u0165 \u010dl\u00e1nok s fakt\u00farou koncov\u00e9mu z\u00e1kazn\u00edkovi, bude sa tu na\u010falej potrebova\u0165 program predajcov.
V\u0161etci v\u00fdrobcovia \/ predajcovia by to v\u0161ak mali z\u00e1kladne prehodnoti\u0165 alebo sa inak nastavi\u0165, aby boli jednoducho agilnej\u0161\u00ed a neboli tak silno z\u00e1visl\u00ed od jedn\u00e9ho z\u00e1kazn\u00edka (\u010do in\u00e9 je Amazon v programe predajcov). Aj tu radi podpor\u00edme a vyzdvihneme pr\u00edslu\u0161n\u00e9 v\u00fdhody a nev\u00fdhody.\u201d<\/p>

\"Expert<\/figure><\/div>

SELLERLOGIC: \u010eal\u0161ou v\u00fdhodou, ktor\u00e1 sa spom\u00edna v mnoh\u00fdch blogov\u00fdch pr\u00edspevkoch, je, \u017ee predajcovia sa u\u017e nemusia stara\u0165 o logistiku a z\u00e1kazn\u00edcku podporu. T\u00fato v\u00fdhodu v\u0161ak maj\u00fa aj FBA predajcovia. V \u010dom sa syst\u00e9my v tomto oh\u013eade l\u00ed\u0161ia?<\/strong><\/p>

Jens Armbrecht: \u201eTakto sa to ned\u00e1 \u00faplne jednoducho porovna\u0165. \u00c1no, v z\u00e1sade preber\u00e1 Amazon (do ur\u010ditej miery) z\u00e1kazn\u00edcku podporu, ak vyu\u017e\u00edvate FBA.
Av\u0161ak pre ka\u017ed\u00fa objedn\u00e1vku mus\u00ed by\u0165 vystaven\u00e1 fakt\u00fara. Ur\u010dite to u\u017e ide aj cez Amazon, ale najm\u00e4 v\u00e4\u010d\u0161\u00ed v\u00fdrobcovia s t\u00fdm maj\u00fa probl\u00e9m.
Ak je zmluva s predajcom rozumne vyjednan\u00e1, neexistuj\u00fa ani vr\u00e1tenia, tak\u017ee je to \u010fal\u0161\u00ed bod, o ktor\u00fd sa ako v\u00fdrobca nemus\u00edm stara\u0165.
Podnikanie predajcu m\u00f4\u017ee by\u0165 \u00faplne klasick\u00fd B2B obchod, aj ke\u010f ur\u010dite existuj\u00fa nejak\u00e9 n\u00e1strahy.\u201d<\/p>

\u00a0SELLERLOGIC: Existuj\u00fa ozn\u00e1menia o \u010fal\u0161\u00edch v\u00fdhod\u00e1ch pre predajcov, ktor\u00e9 zostan\u00fa vyhraden\u00e9 pre nich a nebud\u00fa spr\u00edstupnen\u00e9 pre predajcov? \u00a0\u00a0<\/strong><\/p>

Jens Armbrecht: \u201eJednu, dve veci som naozaj u\u017e po\u010dul, ale o tom zatia\u013e nem\u00f4\u017eem ni\u010d poveda\u0165.\u201d<\/p>

SELLERLOGIC: \u010eakujem ve\u013emi pekne!<\/strong><\/p>

Obrazov\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9 alexmishchenko – stock.adobe.com \/ \u00a9 thodonal – stock.adobe.com<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

Amazon predajcovia m\u00f4\u017eu pred\u00e1va\u0165 svoje tovary nielen ako predajca, ale aj ako predajca. To znamen\u00e1, \u017ee nepred\u00e1vaj\u00fa priamo koncov\u00fdm z\u00e1kazn\u00edkom, ale st\u00e1vaj\u00fa sa dod\u00e1vate\u013eom Amazonu. Vznik\u00e1 klasick\u00fd B2B obchod s online gigantom. Na mnoh\u00fdch f\u00f3rach sa v\u0161ak nach\u00e1dzaj\u00fa nahnevan\u00ed predajcovia, ktor\u00ed hl\u00e1sia \u0165a\u017ekosti s programom. Okrem toho sa zd\u00e1, \u017ee \u010doraz viac obsahu, ktor\u00fd bol<\/p>\n","protected":false},"author":3,"featured_media":949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1383],"tags":[],"class_list":["post-228051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-a-triky"],"yoast_head":"\nJens Armbrecht v rozhovore: V\u00fdhody programu predajcov<\/title>\n<meta name=\"description\" content=\"Je program predajcov Amazonu v\u00fdhodn\u00fd? 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