{"id":228054,"date":"2020-02-20T15:43:00","date_gmt":"2020-02-20T15:43:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/"},"modified":"2020-02-20T15:43:00","modified_gmt":"2020-02-20T15:43:00","slug":"predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/","title":{"rendered":"Pred\u00e1va\u0165 medzin\u00e1rodne s Amazon FBA? Hos\u0165uj\u00faci \u010dl\u00e1nok od experta Micha Augsteina"},"content":{"rendered":"

Kto prev\u00e1dzkuje vlastn\u00fd webov\u00fd obchod, vie, ko\u013eko pracovnej sily, \u010dasu a ak\u00e9 komplexn\u00e9 procesy s\u00fa za t\u00fdm. Ak sa odv\u00e1\u017eite urobi\u0165 krok do zahrani\u010dia, prich\u00e1dzaj\u00fa e\u0161te v\u00e4\u010d\u0161ie v\u00fdzvy. Mnoh\u00ed predajcovia preto volia cestu cez u\u017e etablovan\u00e9 online trhy ako Ebay alebo Amazon a vyu\u017e\u00edvaj\u00fa slu\u017eby, ktor\u00e9 presahuj\u00fa \u010disto virtu\u00e1lnu infra\u0161trukt\u00faru. Tak\u00fdmto pr\u00edkladom je \u201eFulfillment by Amazon\u201c, skr\u00e1tene FBA alebo Amazon FBA. Medzin\u00e1rodn\u00fd predaj by sa mal takto sta\u0165 jednoduch\u0161\u00edm.<\/p>

Slu\u017eba, ktor\u00e1 je u n\u00e1s zn\u00e1ma aj pod pojmom \u201eDoru\u010denie cez Amazon\u201c, l\u00e1ka mnoh\u00fdmi v\u00fdhodami: Mnoho nov\u00fdch z\u00e1kazn\u00edkov, rast\u00faca spokojnos\u0165 spotrebite\u013eov a jednoduch\u00e9 vybavenie. \u010co sa za t\u00fdm skr\u00fdva? Pon\u00faka FBA skuto\u010dne len v\u00fdhody pre prev\u00e1dzkovate\u013eov obchodov<\/a> a je slu\u017eba vhodn\u00e1 pre ka\u017ed\u00e9ho predajcu alebo ka\u017ed\u00fa zna\u010dku? Jasn\u00e9 nie \u2013 to by sa malo u\u017e vopred poveda\u0165.<\/p>

O autorovi\u200b<\/strong><\/p>

Micha Augstein je zakladate\u013e a gener\u00e1lny riadite\u013e spolo\u010dnosti PARCEL.ONE, logistick\u00e9ho poskytovate\u013ea pre cezhrani\u010dn\u00fd online obchod. <\/strong>Od roku 2006 investuje do r\u00f4znych logistick\u00fdch rie\u0161en\u00ed a zaklad\u00e1 spolo\u010dnosti. Predt\u00fdm pracoval v ve\u013ekoobchode pre r\u00f4zne m\u00f3dne zna\u010dky.<\/p><\/blockquote><\/div><\/div>

Predajcovia musia dr\u017ea\u0165 krok s globaliz\u00e1ciou<\/h2>

V prvom rade ide z\u00e1kazn\u00edkom o to, aby si objednali v obchode, ktor\u00fd je d\u00f4veryhodn\u00fd, r\u00fdchlo dod\u00e1va po\u017eadovan\u00e9 produkty a je aj cenovo dostupn\u00fd. Doru\u010denie z domova alebo zo zahrani\u010dia je v tomto pr\u00edpade nepodstatn\u00e9. To plat\u00ed aj v pr\u00edpade, \u017ee predajcovia pred\u00e1vaj\u00fa medzin\u00e1rodne, cez Amazon alebo in\u00e9 kan\u00e1ly.<\/p>

V\u00fdvoj, ktor\u00fd skr\u00fdva obrovsk\u00e9 potenci\u00e1ly, ale aj ve\u013ek\u00e9 v\u00fdzvy pre online predajcov. Otvorenie nov\u00fdch trhov \u2013 za n\u00e1rodn\u00e9 hranice \u2013 prin\u00e1\u0161a nov\u00e9 predajn\u00e9 pr\u00edle\u017eitosti a je v \u010dase rast\u00facej internacionaliz\u00e1cie nevyhnutnos\u0165ou, ak chce \u010dlovek dlhodobo pre\u017ei\u0165 a r\u00e1s\u0165.<\/p>

Pr\u00e1ve pre \u201enov\u00e1\u010dikov\u201c na medzin\u00e1rodnej sc\u00e9ne pon\u00fakaj\u00fa ve\u013ek\u00e9 online trhy ako Ebay alebo Amazon samozrejme dobr\u00fa vidite\u013enos\u0165 u z\u00e1kazn\u00edkov z cel\u00e9ho sveta. A k tomu aj atrakt\u00edvne ponuky, aby sa u\u013eah\u010dil vstup do cezhrani\u010dn\u00e9ho e-commerce. Tieto body hovoria v prospech Amazonu a FBA, pokia\u013e ide o medzin\u00e1rodn\u00fd predaj.<\/p>

Doru\u010denie cez Amazon \u2013 \u010do to vlastne je?<\/h3>

Z\u00e1kladn\u00e1 my\u0161lienka, ktor\u00e1 stoj\u00ed za touto ponukou, je pre ka\u017ed\u00e9ho online predajcu najprv atrakt\u00edvna: Prev\u00e1dzkovatelia obchodov m\u00f4\u017eu cel\u00fd svoj proces jednoducho automatizova\u0165, ke\u010f ho outsourcuj\u00fa a zameraj\u00fa sa op\u00e4\u0165 na svoje hlavn\u00e9 podnikanie a skuto\u010dn\u00fd rozvoj biznisu. To znamen\u00e1: Odovzd\u00e1vaj\u00fa proces objedn\u00e1vania, ako aj balenie a dopravu, spracovanie vr\u00e1ten\u00ed a dokonca aj z\u00e1kazn\u00edcku podporu a faktur\u00e1ciu \u2013 teda prakticky v\u0161etko, \u010do si vy\u017eaduje ve\u013ea \u010dasu, priestoru a pracovnej sily \u2013 do r\u00fak Amazonu.<\/p>

Prek\u00e1\u017eky na vyu\u017eitie paneur\u00f3pskeho doru\u010denia s\u00fa n\u00edzke: Tovar akejko\u013evek produktovej kateg\u00f3rie sa posiela do logistick\u00fdch centier online giganta, ktor\u00e9 s\u00fa rozmiestnen\u00e9 po celom svete. Produkty s\u00fa tam uskladnen\u00e9 a \u010dakaj\u00fa na svoj predaj. Dotazy od z\u00e1kazn\u00edkov odpoved\u00e1 Amazon v pr\u00edslu\u0161nom n\u00e1rodnom jazyku. Ide teda o komplexn\u00fd bal\u00edk bez starost\u00ed, za ktor\u00fd je predajn\u00fd \u00fa\u010det s\u00edce za\u0165a\u017een\u00fd pr\u00edslu\u0161n\u00fdmi predajn\u00fdmi poplatkami, ale ktor\u00fd pon\u00faka mno\u017estvo v\u00fdhod.<\/p>

To, \u010do z\u00edskate ako online predajca z FBA<\/h2>
\"Je<\/figure><\/div>

Najprv to u\u013eah\u010duje vstup do online obchodu alebo do nov\u00fdch predajn\u00fdch kan\u00e1lov per se \u2013 k tomu sa prid\u00e1va jednoduch\u00fd za\u010diatok v medzin\u00e1rodnom obchode. Predajca vyu\u017e\u00edva etablovan\u00fa infra\u0161trukt\u00faru Amazon FBA na medzin\u00e1rodn\u00fd predaj a nemus\u00ed sa zaobera\u0165 jazykov\u00fdmi a spolo\u010densk\u00fdmi \u0161pecifikami, ani sa nemus\u00ed zaobera\u0165 logistick\u00fdmi poskytovate\u013emi a tarifami. Bez ve\u013ek\u00e9ho person\u00e1lneho a \u010dasov\u00e9ho \u00fasilia m\u00f4\u017ee zv\u00fd\u0161i\u0165 vidite\u013enos\u0165 svojich produktov na vysoko frekventovanom trhu, ktor\u00e9mu d\u00f4veruje obrovsk\u00e9 mno\u017estvo z\u00e1kazn\u00edkov na celom svete \u2013 \u010do je vidite\u013en\u00e9 aj na rast\u00facom po\u010dte z\u00e1kazn\u00edkov Prime v posledn\u00fdch rokoch.<\/p>

T\u00e1to kupuj\u00faca cie\u013eov\u00e1 skupina \u2013 s viac ako 100 mili\u00f3nmi predplatn\u00fdch po celom svete (k 2018) \u2013 tr\u00e1vi nielen podstatne viac \u010dasu na Amazone, ale m\u00e1 aj drah\u0161ie n\u00e1kupn\u00e9 ko\u0161\u00edky. Ve\u013ek\u00e1 \u010das\u0165 t\u00fdchto z\u00e1kazn\u00edkov filtruje vyh\u013ead\u00e1vanie priamo pod\u013ea pon\u00fak iba pre Prime, ktor\u00e9 s\u013eubuj\u00fa doru\u010denie cez Amazon a dodaciu lehotu len jeden a\u017e dva dni. Predajcovia, ktor\u00ed tento \u0161t\u00edtok nemaj\u00fa, sa teda ani neobjavia v zozname v\u00fdsledkov. To je tie\u017e d\u00f4vod, pre\u010do mnoh\u00ed predajcovia vyu\u017e\u00edvaj\u00fa \u201eDoru\u010denie cez Amazon\u201c. Preto\u017ee ich produkt automaticky z\u00edska \u0161t\u00edtok Prime a pri umiestnen\u00ed v Buy Box m\u00e1 prednos\u0165.<\/p>

Navy\u0161e, predajcovia profituj\u00fa aj z v\u00e4\u010d\u0161inou bezprobl\u00e9mov\u00e9ho spracovania z\u00e1kazn\u00edckej cesty, ke\u010f pred\u00e1vaj\u00fa medzin\u00e1rodne cez Amazon FBA. Spo\u013eahliv\u00e9, kr\u00e1tke dodacie lehoty \u2013 v\u00e4\u010d\u0161inou do jedn\u00e9ho d\u0148a \u2013 a r\u00fdchle, bezprobl\u00e9mov\u00e9 spracovanie vr\u00e1ten\u00ed s\u00fa pre online z\u00e1kazn\u00edkov u\u017e nielen dobr\u00fdm zvykom, ale po\u017eadovan\u00fdm \u0161tandardom. Dobr\u00e9 recenzie s\u00fa pritom v\u00fdznamn\u00fdm motorom predaja a siln\u00fdm argumentom pri z\u00edskavan\u00ed nov\u00fdch z\u00e1kazn\u00edkov.<\/p>

K tomu sa prid\u00e1va, \u017ee online gigant je v mnoh\u00fdch krajin\u00e1ch po celom svete zast\u00fapen\u00fd s miestnou platformou a t\u00fdm pon\u00faka mo\u017enos\u0165 pon\u00faka\u0165 tovar krajine \u0161pecificky pod\u013ea rovnak\u00e9ho \u00faspe\u0161n\u00e9ho modelu.<\/p>

Amazon.com generuje \u0161es\u0165kr\u00e1t viac obratu ako nemeck\u00e1 webov\u00e1 str\u00e1nka<\/h4>

V Nemecku je Amazon n\u00e1kupn\u00e1 platforma \u010d. 1, niet poch\u00fdb. Ale americk\u00fd trh skr\u00fdva e\u0161te ove\u013ea v\u00e4\u010d\u0161\u00ed potenci\u00e1l<\/a>. Cez amazon.com generuje online gigant \u0161es\u0165n\u00e1sobn\u00fd obrat. V porovnan\u00ed s franc\u00fazskymi, talianskymi a \u0161panielskymi webov\u00fdmi str\u00e1nkami dosahuje americk\u00e1 platforma dokonca desa\u0165- a\u017e dvadsa\u0165n\u00e1sobne vy\u0161\u0161iu frekvenciu a ove\u013ea viac objedn\u00e1vok.<\/p>

Otvorenie nov\u00fdch predajn\u00fdch trhov cez obchodn\u00e9 str\u00e1nky Amazonu v Eur\u00f3pe, ale predov\u0161etk\u00fdm aj v USA, pon\u00faka teda nielen pre medzin\u00e1rodn\u00fdch \u201enov\u00e1\u010dikov\u201c obrovsk\u00fd potenci\u00e1l z h\u013eadiska obratu a nov\u00fdch z\u00e1kazn\u00edkov. A rovnako ako sa nemus\u00edte stara\u0165 o logistiku objedn\u00e1vok Amazon, je aj dodanie nemeck\u00e9ho tovaru do skladu FBA mo\u017en\u00e9 bez ve\u013ek\u00e9ho \u00fasilia. Poskytovatelia ako Parcel.One<\/a> preberaj\u00fa napr\u00edklad logistiku a dopravu a s\u00fa s krajinn\u00fdmi po\u017eiadavkami ve\u013emi dobre obozn\u00e1men\u00ed.<\/p>

Pre predajcov to prin\u00e1\u0161a ve\u013ek\u00e9 v\u00fdhody: R\u00f4zne z\u00e1sielky s cie\u013emi v Eur\u00f3pe a za morom s\u00fa zabalen\u00e9 do jednej n\u00e1kladnej jednotky, zaslan\u00e9 na zbern\u00fa adresu a n\u00e1sledne je smerovanie odovzdan\u00e9 logistick\u00e9mu expertovi. Parcel.One sa postar\u00e1 o vychyst\u00e1vanie, dodr\u017eiavanie coln\u00fdch predpisov a dod\u00e1vku just-in-time \u2013 a posiela tovar cez d\u00f4veryhodn\u00fdch, miestnych prepravcov k kone\u010dn\u00e9mu z\u00e1kazn\u00edkovi alebo aj do skladov Amazon. Pri tom s\u00fa z\u00e1sielky viacer\u00fdch z\u00e1kazn\u00edkov zoskupen\u00e9, tak\u017ee doprava je v\u010faka mno\u017estevn\u00fdm z\u013eav\u00e1m lacnej\u0161ia.<\/p>

Cez FBA predajcovia str\u00e1caj\u00fa svoj marketingov\u00fd potenci\u00e1l<\/h3>
\"K\u00fazeln\u00fd<\/figure><\/div>

Napriek v\u0161etk\u00fdm v\u00fdhod\u00e1m pre prev\u00e1dzkovate\u013eov obchodov, ktor\u00ed vyu\u017e\u00edvaj\u00fa Amazon FBA na medzin\u00e1rodn\u00fd predaj, nie je t\u00e1to slu\u017eba spr\u00e1vnou vo\u013ebou pre v\u0161etk\u00fdch predajcov alebo zna\u010dky.<\/p>

Ke\u010f\u017ee n\u00e1klady na skladovanie sa definuj\u00fa pod\u013ea doby a plochy, mali by predajcovia najm\u00e4 pri ve\u013ek\u00fdch, objemn\u00fdch produktoch zv\u00e1\u017ei\u0165, \u010di sa to oplat\u00ed \u2013 najm\u00e4 ak nejde o r\u00fdchlo sa pohybuj\u00faci tovar. Aj v pr\u00edpade, \u017ee je potrebn\u00e9 poradenstvo pre z\u00e1kazn\u00edkov, by mal by\u0165 predaj zabezpe\u010den\u00fd samostatne.<\/p>

Predajcovia by si mali by\u0165 tie\u017e vedom\u00ed toho, \u017ee s FBA sa str\u00e1ca cenn\u00fd marketingov\u00fd potenci\u00e1l. Preto\u017ee vybudova\u0165 si st\u00e1lych z\u00e1kazn\u00edkov \u2013 to sa d\u00e1 len s vlastn\u00fdm webov\u00fdm obchodom. Z\u00e1kazn\u00edci Amazonu vn\u00edmaj\u00fa v\u00e4\u010d\u0161inou len Amazon ako predajcu a nie predajcu, ktor\u00fd za t\u00fdm stoj\u00ed. Z\u00e1kazn\u00edci si pri objedn\u00e1vacom procese zapam\u00e4taj\u00fa logo a dizajn webovej str\u00e1nky Amazon, dostan\u00fa svoje produkty v obale s brandingom Amazon a pri ot\u00e1zkach alebo probl\u00e9moch komunikuj\u00fa so z\u00e1kazn\u00edckou podporou Amazon. Ak predajcovia napr\u00edklad pred\u00e1vaj\u00fa ekologick\u00fd produkt<\/a>, nemaj\u00fa mo\u017enos\u0165 zvoli\u0165 si vedome klimaticky neutr\u00e1lny obal. Predajcovi s\u00fa ruky zviazan\u00e9, pokia\u013e ide o mo\u017enosti dopravy a aj spracovanie vr\u00e1ten\u00ed.<\/p>

Existuje v\u0161ak \u010fal\u0161ia nev\u00fdhoda pre v\u0161etk\u00fdch predajcov, ktor\u00ed pred\u00e1vaj\u00fa medzin\u00e1rodne cez Amazon FBA: E-commerce gigant prakticky prij\u00edma ka\u017ed\u00fd vr\u00e1ten\u00fd produkt, bez toho, aby ho podrobnej\u0161ie preveril. Za t\u00fdmto stoj\u00ed ve\u013ek\u00e1 orient\u00e1cia na z\u00e1kazn\u00edka online giganta a samozrejme aj vyhnutie sa nepreh\u013eadn\u00e9mu organiza\u010dn\u00e9mu \u00fasiliu. Napriek tomu: Pre predajcu to m\u00f4\u017ee by\u0165 za ur\u010dit\u00fdch okolnost\u00ed dos\u0165 drah\u00e9. Napr\u00edklad, ak sa kvalitn\u00e9, ale mo\u017eno len mierne po\u0161koden\u00e9 elektrick\u00e9 zariadenia jednoducho zlikviduj\u00fa. Ak m\u00e1 predajca napr\u00edklad vlastn\u00e9 dodacie probl\u00e9my a potrebuje svoje produkty zo skladu Amazon, mus\u00ed sa tovar najprv znova obstara\u0165. To stoj\u00ed \u010das a peniaze.<\/p>

Jednoducho povedan\u00e9: V\u00e1\u0161 online obchod, va\u0161e pravidl\u00e1! S FBA sa odovzd\u00e1va kontrola nad z\u00e1sobami, spracovan\u00edm vr\u00e1ten\u00ed, dodac\u00edmi podmienkami a aj predajn\u00fdm prostred\u00edm. Vlastn\u00fd produkt sa prezentuje z\u00e1kazn\u00edkovi Amazonu priamo ved\u013ea konkuren\u010dn\u00e9ho produktu a je v bezprostrednom cenovom boji \u2013 nielen vo\u010di dom\u00e1cim, ale aj zahrani\u010dn\u00fdm produktom. Konkurencia je teda ve\u013ek\u00e1.<\/p>

\u201eDoru\u010denie cez Amazon\u201c \u2013 robi\u0165 alebo nerobi\u0165?<\/strong><\/p>

Na z\u00e1ver \u201eDoru\u010denie cez Amazon\u201c \u2013 napriek niektor\u00fdm nev\u00fdhod\u00e1m \u2013 otv\u00e1ra dobr\u00fa mo\u017enos\u0165 pre predajcov, ako objavi\u0165 nov\u00e9 trhy, expandova\u0165 a sta\u0165 sa medzin\u00e1rodn\u00fdmi. Preto\u017ee cez Amazon FBA m\u00f4\u017eu predajcovia pred\u00e1va\u0165 v r\u00e1mci Eur\u00f3py a medzin\u00e1rodne. Bez ve\u013ekej pracovnej sily, skladovej plochy a \u010dasov\u00e9ho \u00fasilia m\u00f4\u017eu na obrovskom trhu prezentova\u0165 svoje zna\u010dky medzin\u00e1rodnej cie\u013eovej skupine. Najm\u00e4 americk\u00e1 platforma Amazon skr\u00fdva so svoj\u00edm \u0161es\u0165n\u00e1sobne v\u00e4\u010d\u0161\u00edm obratom a silnou frekvenciou ve\u013ek\u00fd predajn\u00fd trh.<\/p>

Nezodpoved\u00e1 FBA programu, ak chce predajca budova\u0165 st\u00e1lych z\u00e1kazn\u00edkov a zlep\u0161ova\u0165 z\u00e1kazn\u00edcky vz\u0165ah \u2013 navy\u0161e sa ako predajca odovzd\u00e1va marketingov\u00fd potenci\u00e1l poskytovate\u013eovi slu\u017eby. Preto je pre mnoh\u00fdch, ale nie v\u0161etk\u00fdch predajcov rozumn\u00e9 pred\u00e1va\u0165 medzin\u00e1rodne cez Amazon FBA.<\/p>

PARCEL.ONE<\/a> je logistick\u00fd poskytovate\u013e \u0161peci\u00e1lne pre cezhrani\u010dn\u00fd online obchod. Tento startup umo\u017e\u0148uje online predajcom v\u00fdrazne zn\u00ed\u017ei\u0165 n\u00e1klady na z\u00e1sielky do zahrani\u010dia, preto\u017ee v\u0161etky z\u00e1sielky bez oh\u013eadu na cie\u013eov\u00fa krajinu s\u00fa zoskupen\u00e9 a pre ka\u017ed\u00fa jednotliv\u00fa z\u00e1sielku je vybran\u00fd ide\u00e1lny poskytovate\u013e slu\u017eby. Okrem toho sa v\u00fdrazne zni\u017euje \u00fasilie na strane predajcu, preto\u017ee PARCEL.ONE funguje ako jedin\u00fd zmluvn\u00fd partner pre v\u0161etky trhy \u2013 s jednotn\u00fdm \u0161t\u00edtkom a nepretr\u017eit\u00fdm sledovan\u00edm.<\/p><\/blockquote>

Foto: \u00a9 FrankBoston \u2013 stock.adobe.com \/ \u00a9 Parcel.One \/ \u00a9 Tierney \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Kto prev\u00e1dzkuje vlastn\u00fd webov\u00fd obchod, vie, ko\u013eko pracovnej sily, \u010dasu a ak\u00e9 komplexn\u00e9 procesy s\u00fa za t\u00fdm. Ak sa odv\u00e1\u017eite urobi\u0165 krok do zahrani\u010dia, prich\u00e1dzaj\u00fa e\u0161te v\u00e4\u010d\u0161ie v\u00fdzvy. Mnoh\u00ed predajcovia preto volia cestu cez u\u017e etablovan\u00e9 online trhy ako Ebay alebo Amazon a vyu\u017e\u00edvaj\u00fa slu\u017eby, ktor\u00e9 presahuj\u00fa \u010disto virtu\u00e1lnu infra\u0161trukt\u00faru. Tak\u00fdmto pr\u00edkladom je \u201eFulfillment by<\/p>\n","protected":false},"author":3,"featured_media":2169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1482,1467],"tags":[],"class_list":["post-228054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-predaj-na-amazone","category-splnenie-prostrednictvom-amazonu"],"yoast_head":"\nPredaj medzin\u00e1rodne s Amazon FBA \u2013 Ako to funguje?<\/title>\n<meta name=\"description\" content=\"\u010co m\u00f4\u017ee Amazon FBA pon\u00faknu\u0165 z h\u013eadiska medzin\u00e1rodn\u00e9ho predaja? Tu sa dozviete o v\u00fdhod\u00e1ch a nev\u00fdhod\u00e1ch FBA v kontexte internacionaliz\u00e1cie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Predaj medzin\u00e1rodne s Amazon FBA \u2013 Ako to funguje?\" \/>\n<meta property=\"og:description\" content=\"\u010co m\u00f4\u017ee Amazon FBA pon\u00faknu\u0165 z h\u013eadiska medzin\u00e1rodn\u00e9ho predaja? Tu sa dozviete o v\u00fdhod\u00e1ch a nev\u00fdhod\u00e1ch FBA v kontexte internacionaliz\u00e1cie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-20T15:43:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Pred\u00e1va\u0165 medzin\u00e1rodne s Amazon FBA? Hos\u0165uj\u00faci \u010dl\u00e1nok od experta Micha Augsteina\",\"datePublished\":\"2020-02-20T15:43:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/\"},\"wordCount\":1931,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg\",\"articleSection\":[\"Predaj na Amazone\",\"Splnenie prostredn\u00edctvom Amazonu\"],\"inLanguage\":\"sk-SK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/\",\"name\":\"Predaj medzin\u00e1rodne s Amazon FBA \u2013 Ako to funguje?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg\",\"datePublished\":\"2020-02-20T15:43:00+00:00\",\"description\":\"\u010co m\u00f4\u017ee Amazon FBA pon\u00faknu\u0165 z h\u013eadiska medzin\u00e1rodn\u00e9ho predaja? Tu sa dozviete o v\u00fdhod\u00e1ch a nev\u00fdhod\u00e1ch FBA v kontexte internacionaliz\u00e1cie.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/#breadcrumb\"},\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg\",\"width\":844,\"height\":443,\"caption\":\"Wie Sie mit Amazon FBA international durchstarten k\u00f6nnen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/sk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Predaj na Amazone\",\"item\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/category\/predaj-na-amazone\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pred\u00e1va\u0165 medzin\u00e1rodne s Amazon FBA? Hos\u0165uj\u00faci \u010dl\u00e1nok od experta Micha Augsteina\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/sk\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/sk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sk-SK\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/sk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\",\"name\":\"Robin Bals\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sk-SK\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"caption\":\"Robin Bals\"},\"description\":\"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/author\/robinbals\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Predaj medzin\u00e1rodne s Amazon FBA \u2013 Ako to funguje?","description":"\u010co m\u00f4\u017ee Amazon FBA pon\u00faknu\u0165 z h\u013eadiska medzin\u00e1rodn\u00e9ho predaja? Tu sa dozviete o v\u00fdhod\u00e1ch a nev\u00fdhod\u00e1ch FBA v kontexte internacionaliz\u00e1cie.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/","og_locale":"sk_SK","og_type":"article","og_title":"Predaj medzin\u00e1rodne s Amazon FBA \u2013 Ako to funguje?","og_description":"\u010co m\u00f4\u017ee Amazon FBA pon\u00faknu\u0165 z h\u013eadiska medzin\u00e1rodn\u00e9ho predaja? Tu sa dozviete o v\u00fdhod\u00e1ch a nev\u00fdhod\u00e1ch FBA v kontexte internacionaliz\u00e1cie.","og_url":"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2020-02-20T15:43:00+00:00","og_image":[{"width":844,"height":443,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg","type":"image\/jpeg"}],"author":"Robin Bals","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Robin Bals","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/"},"author":{"name":"Robin Bals","@id":"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467"},"headline":"Pred\u00e1va\u0165 medzin\u00e1rodne s Amazon FBA? Hos\u0165uj\u00faci \u010dl\u00e1nok od experta Micha Augsteina","datePublished":"2020-02-20T15:43:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/"},"wordCount":1931,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/sk\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg","articleSection":["Predaj na Amazone","Splnenie prostredn\u00edctvom Amazonu"],"inLanguage":"sk-SK"},{"@type":"WebPage","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/","url":"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/","name":"Predaj medzin\u00e1rodne s Amazon FBA \u2013 Ako to funguje?","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/sk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg","datePublished":"2020-02-20T15:43:00+00:00","description":"\u010co m\u00f4\u017ee Amazon FBA pon\u00faknu\u0165 z h\u013eadiska medzin\u00e1rodn\u00e9ho predaja? Tu sa dozviete o v\u00fdhod\u00e1ch a nev\u00fdhod\u00e1ch FBA v kontexte internacionaliz\u00e1cie.","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/#breadcrumb"},"inLanguage":"sk-SK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/"]}]},{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg","width":844,"height":443,"caption":"Wie Sie mit Amazon FBA international durchstarten k\u00f6nnen"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/predavat-medzinarodne-s-amazon-fba-hostujuci-clanok-od-experta-micha-augsteina\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/sk\/"},{"@type":"ListItem","position":2,"name":"Predaj na Amazone","item":"https:\/\/www.sellerlogic.com\/sk\/blog\/category\/predaj-na-amazone\/"},{"@type":"ListItem","position":3,"name":"Pred\u00e1va\u0165 medzin\u00e1rodne s Amazon FBA? Hos\u0165uj\u00faci \u010dl\u00e1nok od experta Micha Augsteina"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/sk\/#website","url":"https:\/\/www.sellerlogic.com\/sk\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/sk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sk-SK"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/sk\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/sk\/","logo":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467","name":"Robin Bals","image":{"@type":"ImageObject","inLanguage":"sk-SK","@id":"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","caption":"Robin Bals"},"description":"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/author\/robinbals\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/228054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/comments?post=228054"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/228054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media\/2169"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media?parent=228054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/categories?post=228054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/tags?post=228054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}