{"id":228069,"date":"2021-02-24T12:09:17","date_gmt":"2021-02-24T12:09:17","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/spustite-s-spravnou-cenovou-strategiou-najdite-strategiu-ktora-naozaj-vyhovuje-vasmu-podnikaniu-s-sellerlogic-repricer-vratane-praktickych-prikladov\/"},"modified":"2021-02-24T12:09:17","modified_gmt":"2021-02-24T12:09:17","slug":"spustite-s-spravnou-cenovou-strategiou-najdite-strategiu-ktora-naozaj-vyhovuje-vasmu-podnikaniu-s-sellerlogic-repricer-vratane-praktickych-prikladov","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/spustite-s-spravnou-cenovou-strategiou-najdite-strategiu-ktora-naozaj-vyhovuje-vasmu-podnikaniu-s-sellerlogic-repricer-vratane-praktickych-prikladov\/","title":{"rendered":"Spustite s spr\u00e1vnou cenovou strat\u00e9giou: N\u00e1jdite strat\u00e9giu, ktor\u00e1 naozaj vyhovuje v\u00e1\u0161mu podnikaniu s SELLERLOGIC Repricer \u2013 vr\u00e1tane praktick\u00fdch pr\u00edkladov!"},"content":{"rendered":"

S SELLERLOGIC Repricer pre Amazon m\u00e1 online obchodn\u00edk k dispoz\u00edcii mno\u017estvo r\u00f4znych strat\u00e9gi\u00ed, ktor\u00e9 sa bu\u010f daj\u00fa prisp\u00f4sobi\u0165 individu\u00e1lnym potreb\u00e1m, alebo sa plne automatizovane spo\u013eahlivo optimalizuj\u00fa ceny. Strat\u00e9gie s\u00fa r\u00f4znorodo pou\u017eite\u013en\u00e9 a s\u00fa zameran\u00e9 ako na predajcov obchodn\u00e9ho tovaru, tak aj na vlastn\u00edkov priv\u00e1tnych zna\u010diek.<\/p>

SELLERLOGIC Repricer nikdy neignoruje stanoven\u00fa minim\u00e1lnu alebo maxim\u00e1lnu cenu. Optimaliz\u00e1cia sa teda pohybuje v\u00fdlu\u010dne v r\u00e1mci stanoven\u00e9ho cenov\u00e9ho rozp\u00e4tia. Ak je zrovnanie alebo podb\u00edjanie ceny obmedzen\u00e9 stanovenou minim\u00e1lnou cenou, t\u00e1to minim\u00e1lna cena sa nastav\u00ed. Ak je mo\u017enos\u0165 zv\u00fd\u0161i\u0165 cenu, cena sa zv\u00fd\u0161i a\u017e na maxim\u00e1lnu cenu.<\/p>

Pre v\u00e1s to tu ide v\u0161etko trochu pr\u00edli\u0161 r\u00fdchlo, alebo si chcete na tomto mieste osvie\u017ei\u0165 svoje z\u00e1kladn\u00e9 vedomosti? Potom tu n\u00e1jdete v\u0161etko na t\u00e9mu: \u201e\u010co je repricing a ak\u00fdch 14 najv\u00e4\u010d\u0161\u00edch ch\u00fdb by sa mali obchodn\u00edci vyvarova\u0165?<\/a>\u201c <\/em><\/p>

Optimaliza\u010dn\u00e9 strat\u00e9gie SELLERLOGIC Repricer<\/h2>

SELLERLOGIC Repricer v\u0161ak dok\u00e1\u017ee e\u0161te ove\u013ea viac: S predstaven\u00fdmi strat\u00e9giami je mo\u017en\u00e9 optimalizova\u0165 ceny ako menej sk\u00fasen\u00fdm, tak aj sk\u00fasen\u00fdm online obchodn\u00edkom. Strat\u00e9gie s\u00fa k dispoz\u00edcii ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi bez pr\u00edplatku a m\u00f4\u017eu sa aplikova\u0165 na jednotliv\u00e9 produkty aj na produktov\u00e9 skupiny. V nasleduj\u00facom texte v\u00e1m chceme podrobnej\u0161ie predstavi\u0165 r\u00f4zne strat\u00e9gie.<\/p>

#1: Buy Box<\/h3>
\"SELLERLOGIC<\/figure>

Cez Buy Box sa uskuto\u010d\u0148uje 90% v\u0161etk\u00fdch predajov na Amazone, preto\u017ee len m\u00e1loktor\u00ed z\u00e1kazn\u00edci si v\u00f4bec uvedomuj\u00fa, \u017ee ni\u017e\u0161ie na str\u00e1nke produktu existuje druh\u00e1 krabica s \u010fal\u0161\u00edmi predajcami. Zodpovedaj\u00faco vysok\u00e1 je konkurencia o mal\u00e9 \u017elt\u00e9 pole n\u00e1kupn\u00e9ho ko\u0161\u00edka, najm\u00e4 pri obchodnom tovare. Preto m\u00e1 SELLERLOGIC Repricer strat\u00e9giu, ktor\u00e1 bola \u0161peci\u00e1lne vyvinut\u00e1 na optimaliz\u00e1ciu pre Buy Box.<\/p>

Na z\u00edskanie Buy Box je okrem niektor\u00fdch in\u00fdch faktorov predov\u0161etk\u00fdm rozhoduj\u00faca cena produktu. Na rozdiel od mnoh\u00fdch in\u00fdch, tradi\u010dn\u00fdch n\u00e1strojov na repricing, SELLERLOGIC n\u00e1stroj sa nezameriava v\u00fdlu\u010dne na najni\u017e\u0161iu cenu. Akon\u00e1hle je Buy Box z\u00edskan\u00e1, pr\u00e1ca n\u00e1\u0161ho Repricer e\u0161te nie je hotov\u00e1: Neust\u00e1le analyzuje trhov\u00fa situ\u00e1ciu a zvy\u0161uje cenu, pokia\u013e nie je dosiahnut\u00e1 maxim\u00e1lna cena alebo pokia\u013e predpoklad, \u017ee Buy Box sa udr\u017e\u00ed, neumo\u017e\u0148uje \u010fal\u0161ie zv\u00fd\u0161enie ceny.<\/p>

T\u00fdmto sp\u00f4sobom je s SELLERLOGIC Repricer mo\u017en\u00e9 z\u00edska\u0165 Buy Box bez toho, aby ste stratili preh\u013ead o svojej mar\u017ei. Naopak: Zvy\u0161ujete svoje predaje a dosahujete vy\u0161\u0161ie ceny a vy\u0161\u0161ie mar\u017ee ako bez pou\u017eitia tohto n\u00e1stroja!<\/p>

Pr\u00edklad pou\u017eitia Buy Box-strat\u00e9gie<\/strong><\/p>

Optimaliz\u00e1cia Buy Box je srdcom SELLERLOGIC Repricer. Vo v\u00e4\u010d\u0161ine pr\u00edpadov je cie\u013eom predajcov obchodn\u00e9ho tovaru udr\u017ea\u0165 Buy Box \u010do naj\u010dastej\u0161ie a najkonstantnej\u0161ie. T\u00e1to strat\u00e9gia je preto najm\u00e4 vhodn\u00e1 pre produkty cudz\u00edch zna\u010diek, kde panuje vysok\u00e1 konkurencia o pole n\u00e1kupn\u00e9ho ko\u0161\u00edka, napr\u00edklad pri elektrickej zubnej kefke Oral-B s ASIN \u201eB07DGMWKK9\u201c. Na tejto str\u00e1nke s podrobnos\u0165ami o produkte s\u00fa v s\u00fa\u010dasnosti v konkurencii viac ako 30 predajcov, ktor\u00ed pred\u00e1vaj\u00fa tento konkr\u00e9tny zna\u010dkov\u00fd produkt, a s\u00fa\u0165a\u017eia o Buy Box (stav k febru\u00e1ru 2021). Predajcovia s SELLERLOGIC Repricer maj\u00fa v tomto pr\u00edpade v\u00fdhodu, \u017ee ich produkt je optimalizovan\u00fd nielen na najni\u017e\u0161iu, ale aj na najvy\u0161\u0161iu mo\u017en\u00fa cenu.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Die\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t14 najd\u00f4le\u017eitej\u0161\u00edch krit\u00e9ri\u00ed na v\u00ed\u0165azstvo v Buy Box na Amazone a ako udr\u017ea\u0165 svoje metriky pod kontrolou<\/a>\n\t\t\t<\/div>\n\t\t\t
S SELLERLOGIC Repricer pre Amazon m\u00e1 online obchodn\u00edk k dispoz\u00edcii mno\u017estvo r\u00f4znych strat\u00e9gi\u00ed, ktor\u00e9 sa bu\u010f daj\u00fa prisp\u00f4sobi\u0165 individu\u00e1lnym potreb\u00e1m, alebo sa plne automatizovane spo\u013eahlivo optimalizuj\u00fa ceny. Strat\u00e9gie s\u00fa r\u00f4znorodo pou\u017eite\u013en\u00e9 a s\u00fa zameran\u00e9 a…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

#2: Produktovo-rozsiahla strat\u00e9gia<\/h3>

Buy Box v\u0161ak nie je rozhoduj\u00faca pre v\u0161etk\u00fdch predajcov na Amazone. Produkty priv\u00e1tnych zna\u010diek s\u00fa zvy\u010dajne pon\u00fakan\u00e9 iba jedn\u00fdm predajcom a preto automaticky udr\u017euj\u00fa Buy Box. Pri tak\u00fdchto ponuk\u00e1ch sa konkurencia neodohr\u00e1va na str\u00e1nke s podrobnos\u0165ami o produkte, ale na str\u00e1nke s v\u00fdsledkami vyh\u013ead\u00e1vania. V\u0161etko sa to\u010d\u00ed okolo vidite\u013enosti: Kto tu z\u00edska dobr\u00e9 umiestnenie, vyhr\u00e1va z\u00e1kazn\u00edkov.<\/p>

Okrem optim\u00e1lnej Amazon SEO<\/a> zohr\u00e1va cenu produktu aj tu \u00falohu. A to nielen pre algoritmus, ale aj pre z\u00e1kazn\u00edka. Preto\u017ee Amazon zobrazuje cenu produktu ve\u013emi v\u00fdrazne, e\u0161te predt\u00fdm, ako z\u00e1kazn\u00edci klikn\u00fa na inzer\u00e1t.<\/p>

\"S<\/figure>

K\u00fapne rozhodnutia z\u00e1kazn\u00edkov na Amazone s\u00fa preto silne z\u00e1visl\u00e9 od ceny produktu. Kto nem\u00e1 konkuren\u010dn\u00e9 produkty, m\u00f4\u017ee samozrejme rozhodova\u0165 len na z\u00e1klade po\u017eadovanej mar\u017ee a dopytu \u2013 ale t\u00fato komfortn\u00fa situ\u00e1ciu si pravdepodobne u\u017e\u00edva len m\u00e1lokto z predajcov alebo v\u00fdrobcov. V\u0161etci ostatn\u00ed by mali svoje ceny ur\u010dova\u0165 aj na z\u00e1klade konkurencie. Tak sa zabezpe\u010d\u00ed, \u017ee cena produktu zostane atrakt\u00edvna, \u010do vedie k vy\u0161\u0161\u00edm predajn\u00fdm \u010d\u00edslam a vy\u0161\u0161iemu umiestneniu vo vyh\u013ead\u00e1van\u00ed na Amazone.<\/p>

S produktovo-rozsiahlu strat\u00e9giou od SELLERLOGIC je mo\u017en\u00e9 porovna\u0165 vybran\u00fd produkt a\u017e s 20 podobn\u00fdmi konkuren\u010dn\u00fdmi produktmi a pod\u013ea toho prisp\u00f4sobi\u0165 cenu. Predajcovia pritom ur\u010duj\u00fa na z\u00e1klade ASIN, ktor\u00e9 produkty sa maj\u00fa porovna\u0165, a stanovuj\u00fa cenov\u00e9 rozdiely vo\u010di zadan\u00fdm produktom. Repricer potom pravidelne kontroluje ceny konkurencie a v pr\u00edpade potreby vykon\u00e1va \u00fapravu ceny.<\/p>

Ale automatizovan\u00e1 optimaliz\u00e1cia cien m\u00e1 e\u0161te \u010fal\u0161ie v\u00fdhody: Aplik\u00e1cia strat\u00e9gie naprie\u010d produktmi zabezpe\u010duje nielen atrakt\u00edvne cenov\u00e9 nastavenie, ale z\u00e1rove\u0148 zabra\u0148uje pr\u00edli\u0161 n\u00edzkemu oce\u0148ovaniu a s t\u00fdm spojen\u00fdm strat\u00e1m mar\u017e\u00ed. Preto SELLERLOGIC Repricer nikdy nebude ignorova\u0165 svoje minim\u00e1lne a maxim\u00e1lne ceny. Dokonca je mo\u017en\u00fd automatick\u00fd v\u00fdpo\u010det na z\u00e1klade va\u0161ich n\u00e1kladov. Takto si zachov\u00e1te svoju ziskovos\u0165 najjednoduch\u0161\u00edm sp\u00f4sobom!<\/p>\n

\"SL<\/a><\/figure><\/div>\n

#3: Denn\u00fd Push<\/h3>

Av\u0161ak nie ka\u017ed\u00fd predajca na Amazone pred\u00e1va silne konkuren\u010dn\u00fd obchodn\u00fd tovar. Pri menej zn\u00e1mych zna\u010dk\u00e1ch s iba jedn\u00fdm predajcom alebo dokonca s\u00fakromn\u00fdmi zna\u010dkami by teda malo m\u00e1lo zmyslu n\u00fati\u0165 Buy Box, preto\u017ee sa zvy\u010dajne u\u017e z\u00edskava bez optimaliz\u00e1cie cien. Namiesto toho je s dennou strat\u00e9giou Push mo\u017en\u00e9 optimalizova\u0165 na z\u00e1klade vlastn\u00fdch predajn\u00fdch \u010d\u00edsel.<\/p>

SELLERLOGIC Repricer za\u010d\u00edna ka\u017ed\u00fd de\u0148 o 00:00 hod. pri stanovenom po\u010diato\u010dnom hodnoten\u00ed, napr\u00edklad minim\u00e1lnej cene. Ak sa zv\u00fd\u0161ia predajn\u00e9 \u010d\u00edsla, m\u00f4\u017ee sa na z\u00e1klade tohto zv\u00fd\u0161enia cena postupne zvy\u0161ova\u0165, napr\u00edklad o tri percent\u00e1 za ka\u017ed\u00fdch 50 predan\u00fdch kusov. Je tie\u017e mo\u017en\u00e9 kombinova\u0165 r\u00f4zne pravidl\u00e1, napr\u00edklad \u017ee n\u00e1rast ceny bude percentu\u00e1lne vy\u0161\u0161\u00ed, \u010d\u00edm viac kusov produktu u\u017e bolo predan\u00fdch. Naopak, m\u00f4\u017ee sa stanovi\u0165 aj opa\u010dn\u00fd pr\u00edpad: po X predan\u00fdch kusoch klesne cena o Y percentu\u00e1lnych bodov.<\/p>

Pr\u00edklad aplik\u00e1cie 1 dennej strat\u00e9gie Push<\/strong><\/p>

Predpokladajme, \u017ee predajca pred\u00e1va na Amazone dekora\u010dn\u00e9 predmety svojej vlastnej zna\u010dky \u201eSiehtGutAus\u201c, medzi ktor\u00fdmi s\u00fa aj kvalitn\u00e9 svietniky s po\u010diato\u010dnou cenou 39 eur. R\u00e1no s\u00edce prich\u00e1dza zvy\u010dajne nieko\u013eko objedn\u00e1vok, ale denn\u00fd obchod sa kon\u00e1 predov\u0161etk\u00fdm v ve\u010dern\u00fdch hodin\u00e1ch. Preto predajca pover\u00ed Repricer, aby zn\u00ed\u017eil cenu SKU svietnikov po 50 predan\u00fdch kusoch o p\u00e4\u0165 eur. Po \u010fal\u0161\u00edch 50 predajoch cena op\u00e4\u0165 klesne o \u0161tyri eur\u00e1.<\/p>

\"SELLERLOGIC-Repricer-Daily-Push-Strategie\"<\/figure>

Zn\u00ed\u017eenie ceny zvy\u010dajne podporuje predaj, \u010d\u00edm sa op\u00e4\u0165 zvy\u0161uje hodnotenie produktovej detailnej str\u00e1nky. V ve\u010dern\u00fdch hodin\u00e1ch, ke\u010f sa v\u00e4\u010d\u0161ina kupuj\u00facich tejto kateg\u00f3rie pozer\u00e1 na Amazon, je vidite\u013enos\u0165 a n\u00e1jdite\u013enos\u0165 produktu v\u00fdrazne lep\u0161ia a predaje rast\u00fa. O polnoci sa cena op\u00e4\u0165 zv\u00fd\u0161i \u2013 tak sa zabr\u00e1ni poklesu ceny.<\/p>

Pr\u00edklad aplik\u00e1cie 2 dennej strat\u00e9gie Push<\/strong><\/p>

Ten ist\u00fd predajca je tie\u017e akt\u00edvny v oblasti potrebn\u00e9ho vybavenia pre dom\u00e1ce zvierat\u00e1. S po\u010diato\u010dnou cenou 50 eur nie je desa\u0165kilov\u00fd s\u00e1\u010dok pr\u00e9miov\u00e9ho such\u00e9ho krmiva pre psov \u017eiadna v\u00fdhodn\u00e1 ponuka, ale v\u010faka monoprote\u00ednov\u00e9mu zdroju a bio-zlo\u017ek\u00e1m sa krmivo dok\u00e1zalo etablova\u0165 na trhu a je medzi majite\u013emi psov s alergick\u00fdm psom pomerne zn\u00e1me. V\u010faka tomu si produkt u\u017e vybudoval celkom dobr\u00fa vidite\u013enos\u0165 v h\u013eadan\u00ed na Amazone. S Repricer teraz predajca zvy\u0161uje cenu po 20 predan\u00fdch kusoch o desa\u0165 percent, po \u010fal\u0161\u00edch 20 predajoch ju op\u00e4\u0165 zni\u017euje o desa\u0165 percentu\u00e1lnych bodov, zvy\u0161uje ju znova a tak \u010falej.<\/p>

\"SELLERLOGIC<\/figure>

T\u00fdmto sp\u00f4sobom je mu mo\u017en\u00e9 po\u010das d\u0148a dosiahnu\u0165 vy\u0161\u0161iu mar\u017eu pre tento produkt, bez toho aby riskoval mo\u017en\u00fa stratu n\u00e1jdite\u013enosti alebo vidite\u013enosti inzer\u00e1tu.<\/p>

#4: Push<\/h3>

Aj strat\u00e9gia Push umo\u017e\u0148uje optimalizova\u0165 cenu na z\u00e1klade predajn\u00fdch \u010d\u00edsel pomocou SELLERLOGIC Repricer. Na rozdiel od dennej strat\u00e9gie Push sa v\u0161ak strat\u00e9gia Push neuplat\u0148uje v 24-hodinovom rytme, ale m\u00f4\u017ee by\u0165 roz\u0161\u00edren\u00e1 na dobu definovan\u00fa z\u00e1kazn\u00edkom. Okrem toho je mo\u017en\u00e9 kombinova\u0165 optimaliz\u00e1ciu na z\u00e1klade \u010dasu a na z\u00e1klade po\u010dtu kusov.<\/p>

Predov\u0161etk\u00fdm predajcovia s\u00fakromn\u00fdch zna\u010diek profituj\u00fa z mo\u017enosti regulova\u0165 svoje predajn\u00e9 ceny aj po\u010das dlh\u0161ieho obdobia a tak ovplyv\u0148ova\u0165 dopyt po produkte. Tak je napr\u00edklad mo\u017en\u00e9, \u017ee Repricer zv\u00fd\u0161i cenu pri mimoriadne vysokom dopyte v posledn\u00fdch X d\u0148och o ur\u010dit\u00fa hodnotu Y. Pri klesaj\u00facom dopyte op\u00e4\u0165 optimalizuje cenu nadol.<\/p>

Samozrejme, aj pri tejto strat\u00e9gii je mo\u017en\u00e9 zabr\u00e1ni\u0165 strate Buy Box nastaven\u00edm za\u010diarknutia na pr\u00edslu\u0161nom mieste. T\u00fdm sa optimaliz\u00e1cia Push hod\u00ed aj pre predajcov menej konkuren\u010dn\u00e9ho obchodn\u00e9ho tovaru.<\/p>

Pr\u00edklad aplik\u00e1cie 1 strat\u00e9gie Push<\/strong><\/p>

N\u00e1\u0161 predajca zistil, \u017ee \u010doraz \u010dastej\u0161ie dost\u00e1va ot\u00e1zky, \u010di existuje monoprote\u00ednov\u00e9 krmivo pre psov aj ako mokr\u00e9 krmivo. Preto teraz pred\u00e1va krmivo aj v plechovke. Ke\u010f\u017ee ide v\u0161ak o nov\u00fd inzer\u00e1t na Amazone, vidite\u013enos\u0165 a n\u00e1jdite\u013enos\u0165 po uveden\u00ed produktu na trh s\u00fa zodpovedaj\u00faco slab\u00e9. Preto predajca ur\u010duje, \u017ee Repricer m\u00e1 zv\u00fd\u0161i\u0165 cenu produktu po piatich predajoch o 0,10 eura a po desiatich predajoch o 0,50 eura. Po 15 predajoch by sa cena mala zv\u00fd\u0161i\u0165 o 3% a po 20 predajoch o 5%.<\/p>

T\u00fdmto sp\u00f4sobom je mo\u017en\u00e9 postupne zvy\u0161ova\u0165 mar\u017eu a hodnotenie.<\/p>

\"SELLERLOGIC<\/figure>

Pr\u00edklad aplik\u00e1cie 2 strat\u00e9gie Push<\/strong><\/p>

Okrem toho n\u00e1\u0161 predajca pridal do svojho dekora\u010dn\u00e9ho sortimentu \u010fal\u0161\u00ed svietnik. Vzh\u013eadom na nezvy\u010dajn\u00fd dizajn si v\u0161ak nie je ist\u00fd, \u010di produkt z\u00edska ob\u013eubu. Preto pover\u00ed Repricer, aby cenu zn\u00ed\u017eil o jeden euro, ak sa v priebehu jedn\u00e9ho t\u00fd\u017ed\u0148a pred\u00e1 menej ako desa\u0165 kusov tohto \u010dl\u00e1nku. Naopak, ak sa pred\u00e1 viac ako 20 kusov, cena by sa mala zv\u00fd\u0161i\u0165 o jeden euro. Ak sa zaregistruje medzi desa\u0165 a dvadsa\u0165 predajov, aktu\u00e1lna cena zost\u00e1va.<\/p>

Tak m\u00f4\u017ee predajca optimalizova\u0165 cenu a\u017e do bodu, kedy sa produkt dostane k z\u00e1kazn\u00edkom. Ak sa po\u017eadovan\u00e9 predajn\u00e9 \u010d\u00edsla nedosiahnu, produkt sa vypred\u00e1 a kapit\u00e1l sa uvo\u013en\u00ed. Na druhej strane sa mar\u017ea maximalizuje, ke\u010f dopyt po produkte rastie.<\/p>\n

\"SL<\/a><\/figure><\/div>\n

#5: Manu\u00e1lne<\/h3>

Ka\u017ed\u00fd predajca na Amazone m\u00e1 svoje individu\u00e1lne potreby. Ch\u00e1peme, \u017ee m\u00e1te svoje vlastn\u00e9 po\u017eiadavky na Repricer. Preto m\u00f4\u017eete s SELLERLOGIC Repricer vytvori\u0165 aj manu\u00e1lnu strat\u00e9giu, ktor\u00e1 je presne prisp\u00f4soben\u00e1 v\u00e1\u0161mu podnikaniu. Manu\u00e1lna strat\u00e9gia sa pritom vz\u0165ahuje bu\u010f na najlacnej\u0161ieho konkurenta, na konkurentov, ktor\u00ed s\u00fa definovan\u00ed v \u201ewhitelist\u201c, alebo na v\u0161etk\u00fdch ostatn\u00fdch konkurentov, ktor\u00ed nie s\u00fa vyl\u00fa\u010den\u00ed \u201eblacklistom\u201c.<\/p>

Na to v\u00e1m SELLERLOGIC Repricer poskytuje nieko\u013eko parametrov:<\/p>

  • po\u017eadovan\u00e1 cenov\u00e1 vzdialenos\u0165<\/strong> a typ hodnoty (suma alebo percentu\u00e1lne body)<\/li>
  • Whitelist<\/strong> (iba t\u00edto predajcovia s\u00fa zahrnut\u00ed) alebo Blacklist<\/strong> (t\u00edto konkurenti s\u00fa ignorovan\u00ed)<\/li>
  • Minim\u00e1lny po\u010det hodnoten\u00ed<\/strong> (predajcovia s menej ako X hodnoteniami nebud\u00fa pri optimaliz\u00e1cii zoh\u013eadnen\u00ed)<\/li>
  • Minim\u00e1lne hodnotenia predajcu<\/strong> (predajcovia s menej ako X percentami pozit\u00edvnych hodnoten\u00ed nebud\u00fa pri optimaliz\u00e1cii zoh\u013eadnen\u00ed)<\/li>
  • Maxim\u00e1lny \u010das dodania<\/strong> (ponuky s viac ako X d\u0148ami dodacej lehoty nebud\u00fa pri optimaliz\u00e1cii zoh\u013eadnen\u00e9)<\/li>
  • Aplik\u00e1cia pri ponuk\u00e1ch s FBA, FBM alebo v\u0161etk\u00fdmi met\u00f3dami plnenia<\/strong><\/li>
  • Aplik\u00e1cia pri ponuk\u00e1ch z domova<\/strong>, zahrani\u010dia<\/strong> alebo oboch<\/li><\/ul><\/div>

    Pr\u00edklad aplik\u00e1cie manu\u00e1lnej strat\u00e9gie<\/strong><\/p>

    Okrem dekora\u010dn\u00fdch predmetov a potrebn\u00e9ho vybavenia pre dom\u00e1ce zvierat\u00e1 pon\u00faka n\u00e1\u0161 predajca aj obchodn\u00fd tovar, ako s\u00fa niektor\u00e9 elektroprodukty, vr\u00e1tane bud\u00edka s denn\u00fdm svetlom od menej zn\u00e1mej zna\u010dky. Na tomto inzer\u00e1te s\u00fa v\u0161ak aj in\u00ed predajcovia, z ktor\u00fdch len nieko\u013ek\u00ed s\u00fa skuto\u010dn\u00fdmi konkurentmi. V\u0161etci ostatn\u00ed maj\u00fa ve\u013emi dlh\u00e9 dodacie lehoty alebo vykazuj\u00fa slab\u00fa v\u00fdkonnos\u0165. Preto predajca vytv\u00e1ra blacklist a svojou cenou podb\u00edja iba ceny konkurentov, ktor\u00ed nie s\u00fa s\u00fa\u010das\u0165ou blacklistu.<\/p>

    #6: Poz\u00edcia<\/h3>

    Okrem poz\u00edcie 1 z h\u013eadiska Buy Box sa na produktovej detailnej str\u00e1nke \u010dasto zobrazuje a\u017e tri \u010fal\u0161\u00ed predajcovia. Repricer je schopn\u00fd optimalizova\u0165 aj na tieto poz\u00edcie. Ak sa napr\u00edklad m\u00e1 trvalo udr\u017eiava\u0165 tretia poz\u00edcia, n\u00e1stroj SELLERLOGIC prisp\u00f4sob\u00ed predajn\u00fa cenu t\u00fdmto sp\u00f4sobom.<\/p>

    Pr\u00edklad aplik\u00e1cie strat\u00e9gie poz\u00edcie<\/strong><\/p>

    Bud\u00edk s denn\u00fdm svetlom z vy\u0161\u0161ie uveden\u00e9ho pr\u00edkladu sa vyv\u00edja celkom dobre. Tak dobre, \u017ee si Amazon na \u010dl\u00e1nok v\u0161imne a p\u00fdta sa n\u00e1\u0161ho predajcu, \u010di by nechcel pred\u00e1va\u0165 priamo Amazonu. T\u00fato pr\u00edle\u017eitos\u0165 si nechce necha\u0165 ujs\u0165, ale uvedomuje si, \u017ee jeho pr\u00e1ca t\u00fdm e\u0161te nie je hotov\u00e1.<\/p>

    Od teraz nevyhnutne z\u00edskava Amazon Buy Box. Preto nastav\u00ed predajca Repricer tak, aby si so svojou zost\u00e1vaj\u00facou ponukou udr\u017eal druh\u00fa poz\u00edciu. T\u00fdmto sp\u00f4sobom m\u00f4\u017ee svojou cenou stabilizova\u0165 predajn\u00fa cenu ponuky Amazonu a z\u00edska\u0165 tak dvojn\u00e1sobn\u00fd profit.<\/p>

    \u010eal\u0161ie mo\u017enosti, ako vyu\u017ei\u0165 Repricer<\/h2>

    Okrem toho pon\u00faka SELLERLOGIC Repricer aj optimaliz\u00e1cie na z\u00e1klade pravidiel. Preto je mo\u017en\u00e9 optimalizova\u0165 cenu aj nasleduj\u00facimi sp\u00f4sobmi:<\/p>

    • Pevn\u00e1 cena<\/strong>: So strat\u00e9giou \u201eJednoduch\u00e9\u201c m\u00f4\u017eu predajcovia priradi\u0165 produktu alebo skupine produktov pevn\u00fa cenu.<\/li>
    • Mar\u017ea<\/strong>: Kto chce naopak neust\u00e1le dosahova\u0165 ur\u010dit\u00fa mar\u017eu, napr\u00edklad 15 percent, je s rovnomennou strat\u00e9giou dobre poraden\u00fd. Pri tom plat\u00ed: n\u00e1kupn\u00e1 cena + po\u017eadovan\u00e1 hodnota alebo percentu\u00e1lny \u00fadaj + n\u00e1klady na dopravu + ostatn\u00e9 poplatky + poplatok Amazonu + DPH = predajn\u00e1 cena.<\/li>
    • Rovnak\u00e1 cena<\/strong>: S t\u00fdmto nastaven\u00edm prisp\u00f4sobuj\u00fa predajcovia svoju cenu cene priam\u00e9ho konkurenta.<\/li><\/ul><\/div>

      Norm\u00e1lne s\u00fa dynamick\u00e9 strat\u00e9gie preferovan\u00e9 pred nastaveniami na z\u00e1klade pravidiel, preto\u017ee \u017eiadny \u010dlovek nem\u00f4\u017ee vykona\u0165 d\u00e1tovo intenz\u00edvnu anal\u00fdzu r\u00fdchlej\u0161ie alebo lep\u0161ie ako algoritmus SELLERLOGIC. Napriek tomu existuj\u00fa pr\u00edpady, ke\u010f s\u00fa rigidn\u00e9 pravidl\u00e1 rozumnej\u0161ou vo\u013ebou, napr\u00edklad ke\u010f by mali by\u0165 v\u00fdsledky \u010do naj\u013eah\u0161ie kalkulovate\u013en\u00e9. Tieto strat\u00e9gie m\u00f4\u017eu efekt\u00edvne vyu\u017e\u00edva\u0165 poskytovatelia s\u00fakromn\u00fdch zna\u010diek rovnako ako predajcovia obchodn\u00e9ho tovaru.<\/p>

      Zaradenie a poradenstvo vr\u00e1tane!<\/h2>
      \"SELLERLOGIC<\/figure>

      Pr\u00e1ve na za\u010diatku m\u00f4\u017eu mnoh\u00e9 mo\u017enosti optimaliz\u00e1cie a nastavenia Repricer pou\u017e\u00edvate\u013ea pre\u0165a\u017ei\u0165. Ale to nie je d\u00f4vod, aby ste sa ani nepok\u00fasili o mo\u017enosti zvy\u0161ovania predaja, nieto e\u0161te preto, \u017ee z\u00e1kazn\u00edcky servis patr\u00ed k SELLERLOGIC. Podrobne v\u00e1s porad\u00edme pred a po aktiv\u00e1cii n\u00e1stroja.<\/p>

      Ka\u017ed\u00fd z\u00e1kazn\u00edk od n\u00e1s dost\u00e1va komplexn\u00e9 zaradenie, ktor\u00e9 sa nezameriava len na spoznanie pou\u017e\u00edvate\u013esk\u00e9ho rozhrania \u2013 rovnako n\u00e1m z\u00e1le\u017e\u00ed na tom, aby SELLERLOGIC Repricer dosahoval pre v\u00e1s najlep\u0161ie v\u00fdsledky. Preto radi nastav\u00edme n\u00e1stroj spolo\u010dne s vami a prisp\u00f4sob\u00edme v\u0161etky nastavenia v\u00e1\u0161mu individu\u00e1lnemu podnikaniu! Ak sa vyskytn\u00fa probl\u00e9my alebo sa objavia ot\u00e1zky, sme v\u00e1m kedyko\u013evek k dispoz\u00edcii \u2013 aj ke\u010f u\u017e Repricer dlh\u0161ie pou\u017e\u00edvate.<\/p>

      Na\u0161a slu\u017eba je u\u017e zahrnut\u00e1 v cene produktu! Nebud\u00fa v\u00e1m \u00fa\u010dtovan\u00e9 \u017eiadne dodato\u010dn\u00e9 n\u00e1klady za nastavenie alebo podobne. Aby ste sa mohli obozn\u00e1mi\u0165 s Repricer, pon\u00fakame v\u00e1m tie\u017e mo\u017enos\u0165 nez\u00e1v\u00e4znej 14-d\u0148ovej sk\u00fa\u0161obnej f\u00e1zy. T\u00e1to sk\u00fa\u0161obn\u00e1 f\u00e1za sa automaticky nepredl\u017euje, ale iba ak s t\u00fdm akt\u00edvne s\u00fahlas\u00edte. Z n\u00e1\u0161ho zaradenia samozrejme aj tak profitujete!<\/p>","protected":false},"excerpt":{"rendered":"

      S SELLERLOGIC Repricer pre Amazon m\u00e1 online obchodn\u00edk k dispoz\u00edcii mno\u017estvo r\u00f4znych strat\u00e9gi\u00ed, ktor\u00e9 sa bu\u010f daj\u00fa prisp\u00f4sobi\u0165 individu\u00e1lnym potreb\u00e1m, alebo sa plne automatizovane spo\u013eahlivo optimalizuj\u00fa ceny. Strat\u00e9gie s\u00fa r\u00f4znorodo pou\u017eite\u013en\u00e9 a s\u00fa zameran\u00e9 ako na predajcov obchodn\u00e9ho tovaru, tak aj na vlastn\u00edkov priv\u00e1tnych zna\u010diek. SELLERLOGIC Repricer nikdy neignoruje stanoven\u00fa minim\u00e1lnu alebo maxim\u00e1lnu cenu. Optimaliz\u00e1cia<\/p>\n","protected":false},"author":3,"featured_media":8665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1695],"tags":[],"class_list":["post-228069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vlastnym-menom"],"yoast_head":"\nSELLERLOGIC Repricer: Vzlietnite so spr\u00e1vnou cenovou strat\u00e9giou!<\/title>\n<meta name=\"description\" content=\"Nau\u010dte sa tu, ako pou\u017e\u00edva\u0165 SELLERLOGIC Repricer a jeho r\u00f4zne cenov\u00e9 strat\u00e9gie na maximaliz\u00e1ciu ziskov!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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