{"id":228108,"date":"2021-02-12T10:36:08","date_gmt":"2021-02-12T10:36:08","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/uspesne-predavat-na-amazone-tu-je-navod-v-roku-2025\/"},"modified":"2021-02-12T10:36:08","modified_gmt":"2021-02-12T10:36:08","slug":"uspesne-predavat-na-amazone-tu-je-navod-v-roku-2025","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/uspesne-predavat-na-amazone-tu-je-navod-v-roku-2025\/","title":{"rendered":"\u00daspe\u0161ne pred\u00e1va\u0165 na Amazone &#8211; tu je n\u00e1vod v roku 2025"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-945490-identifier\">Amazon je najv\u00e4\u010d\u0161\u00ed online predajca na svete. V roku 2023 dosiahol Amazon celosvetovo 574,785 miliardy USD &#8211; n\u00e1rast o 11,83 percenta v porovnan\u00ed s predch\u00e1dzaj\u00facim rokom. Iba v Nemecku to bolo 37,6 miliardy USD (pribli\u017ene 34,8 miliardy eur). Takmer polovica \u013eud\u00ed v Nemecku ob\u010das alebo pravidelne objedn\u00e1va na Amazone a e\u0161te viac ich vyh\u013ead\u00e1va produkty online cez vyh\u013ead\u00e1vanie na Amazone. In\u00fdmi slovami: Pre online predajcov je predaj na Amazone rozhoduj\u00faci pre \u00faspech. Ve\u013ekou v\u00fdhodou je bezprobl\u00e9mov\u00fd za\u010diatok. Preto\u017ee kto chce by\u0165 predajcom na Amazone, nemus\u00ed si zaklada\u0165 vlastn\u00fd online obchod. Platforma Amazon v\u00e1m ako predajcovi na trhu pon\u00faka viac ne\u017e dos\u0165 na to, aby ste svoje produkty pred\u00e1vali ziskovo.<\/p><p class=\"theme-wp-block gb-responsive-135238-identifier\">V tomto \u010dl\u00e1nku sa dozviete, \u010do potrebujete na za\u010diatok. Vysvetl\u00edme, ako si nastavi\u0165 svoj \u00fa\u010det Amazon, ak\u00e9 obchodn\u00e9 modely s\u00fa k dispoz\u00edcii a ak\u00e9 poplatky sa uplat\u0148uj\u00fa. Okrem toho sa bud\u00fa diskutova\u0165 \u010fal\u0161ie kroky po vytvoren\u00ed v\u00e1\u0161ho \u00fa\u010dtu. Dozviete sa, ako n\u00e1js\u0165 spr\u00e1vne produkty a optim\u00e1lne ich prezentova\u0165, a n\u00e1jdete \u010fal\u0161ie u\u017eito\u010dn\u00e9 tipy, ktor\u00e9 zv\u00fd\u0161ia v\u00e1\u0161 obrat. Z\u00edskate tie\u017e prv\u00e9 poh\u013eady na d\u00f4le\u017eit\u00e9 oblasti ako reklama, automatiz\u00e1cia a medzin\u00e1rodn\u00fd predaj.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-745756-identifier\" id=\"phase-1-was-sie-noch-vor-der-anmeldung-bei-amazon-erledigen-sollten\">\u010co potrebujete na za\u010diatok na Amazone!<\/h2><div class=\"wp-block-image gb-responsive-94671-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142650\/amazon-verkaeuferkonto.jpeg\" alt=\"Nastavenie \u00fa\u010dtu predajcu Amazon\" class=\"wp-image-7773\" style=\"width:844px;height:443px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142650\/amazon-verkaeuferkonto-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142650\/amazon-verkaeuferkonto-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142650\/amazon-verkaeuferkonto.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-423728-identifier\">Amazon tvrd\u00ed, \u017ee predaj m\u00f4\u017ee za\u010da\u0165 len s nieko\u013ek\u00fdmi kliknutiami. \u010co potrebujete na to, aby ste sa zaregistrovali ako online predajca na Amazone? Nasleduj\u00face \u00fadaje musia by\u0165 pri registr\u00e1cii pripraven\u00e9:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-409543-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-431425-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Obchodn\u00e1 e-mailov\u00e1 adresa alebo existuj\u00face konto Amazon z\u00e1kazn\u00edka<\/li><li class=\"theme-wp-block gb-responsive-826747-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Platn\u00e1 kreditn\u00e1 karta<\/li><li class=\"theme-wp-block gb-responsive-324832-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Platn\u00fd cestovn\u00fd pas alebo ob\u010diansky preukaz<\/li><li class=\"theme-wp-block gb-responsive-956809-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Inform\u00e1cie o registr\u00e1cii spolo\u010dnosti, vr\u00e1tane identifika\u010dn\u00e9ho \u010d\u00edsla pre da\u0148 z pridanej hodnoty<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-627003-identifier\">Prv\u00e9 tri body sa skuto\u010dne daj\u00fa r\u00fdchlo uskuto\u010dni\u0165. Ale ako je to s posledn\u00fdm bodom?<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-269789-identifier\" id=\"das-a-und-o-das-richtige-produkt-fur-ihr-business\">Registr\u00e1cia spolo\u010dnosti, platenie dan\u00ed a in\u00e9 povinnosti<\/h3><p class=\"theme-wp-block gb-responsive-388825-identifier\">Aby ste mohli pred\u00e1va\u0165 na Amazone, musia sa predajcovia zaregistrova\u0165 ako podnikatelia. V z\u00e1vislosti od spolkov\u00e9ho \u0161t\u00e1tu sa \u00fa\u010dtuje poplatok za spracovanie. V D\u00fcsseldorfe je tento poplatok v s\u00fa\u010dasnosti 26 eur pre jednotliv\u00fdch podnikate\u013eov. M\u00f4\u017eu sa vyskytn\u00fa\u0165 \u010fal\u0161ie n\u00e1klady, ktor\u00e9 je potrebn\u00e9 zoh\u013eadni\u0165 a presk\u00fama\u0165 v jednotliv\u00fdch pr\u00edpadoch.<\/p><p class=\"theme-wp-block gb-responsive-926448-identifier\">Od roku 2019 musia predajcovia na Amazone predlo\u017ei\u0165 aj da\u0148ov\u00e9 osved\u010denie. To si m\u00f4\u017eete po\u017eiada\u0165 na pr\u00edslu\u0161nom da\u0148ovom \u00farade a importova\u0165 ho do Seller Central. Ukazuje, \u017ee ako predajca riadne plat\u00edte svoje dane.<\/p><p class=\"theme-wp-block gb-responsive-489260-identifier\">Typ dan\u00ed, ktor\u00e9 sa uplat\u0148uj\u00fa, z\u00e1vis\u00ed aj od s\u00eddla spolo\u010dnosti a pr\u00e1vnej formy spolo\u010dnosti. Od dane z pr\u00edjmu, dane z podnikania a dane z pridanej hodnoty a\u017e po da\u0148 z kapit\u00e1lov\u00fdch v\u00fdnosov je potrebn\u00e9 zv\u00e1\u017ei\u0165 ve\u013ea aspektov. Ke\u010f\u017ee dane s\u00fa ve\u013emi individu\u00e1lne, je rozumn\u00e9 vyh\u013eada\u0165 profesion\u00e1lne poradenstvo od da\u0148ov\u00e9ho poradcu, ktor\u00fd sa \u0161pecializuje na e-commerce.<\/p><p class=\"theme-wp-block gb-responsive-97144-identifier\">\u010eal\u0161ie n\u00e1klady, ktor\u00e9 v\u00e1m m\u00f4\u017eu vznikn\u00fa\u0165, s\u00fa n\u00e1klady na:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-929594-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-534836-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">N\u00e1kup<\/li><li class=\"theme-wp-block gb-responsive-813704-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00da\u010dtovn\u00edctvo<\/li><li class=\"theme-wp-block gb-responsive-54655-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">N\u00e1stroje \/ softv\u00e9r, ktor\u00e9 chcete pou\u017ei\u0165<\/li><li class=\"theme-wp-block gb-responsive-181687-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Reklama, PPC, inzer\u00e1ty at\u010f.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-397700-identifier\">\u010co je identifika\u010dn\u00e9 \u010d\u00edslo pre da\u0148 z pridanej hodnoty a ako ho z\u00edskam?<\/h3><p class=\"theme-wp-block gb-responsive-375130-identifier\">Ke\u010f pred\u00e1vate tovar v krajine E\u00da, mus\u00edte sa v KA\u017dDEJ krajine, kde skladujete svoje v\u00fdrobky alebo do ktorej ich posielate, zaregistrova\u0165 na da\u0148 z pridanej hodnoty. V Nemecku z\u00edskate identifika\u010dn\u00e9 \u010d\u00edslo pre da\u0148 z pridanej hodnoty od pr\u00edslu\u0161n\u00e9ho da\u0148ov\u00e9ho \u00faradu. Ak sa chcete roz\u0161\u00edri\u0165 do E\u00da, odpor\u00fa\u010dame spolupr\u00e1cu s miestnymi da\u0148ov\u00fdmi poradcami.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-555194-identifier\">Kedy sa st\u00e1vate povinn\u00fdm plati\u0165 da\u0148 z pridanej hodnoty?<\/h3><p class=\"theme-wp-block gb-responsive-34574-identifier\">Ke\u010f pred\u00e1vate na Amazone, nie ste automaticky povinn\u00ed plati\u0165 da\u0148 z pridanej hodnoty. Povinnos\u0165 plati\u0165 da\u0148 z pridanej hodnoty nast\u00e1va automaticky a\u017e po dosiahnut\u00ed ur\u010ditej hranice obratu, ktor\u00fa mus\u00edte neust\u00e1le sledova\u0165. Ak t\u00fato hranicu nedosiahnete, m\u00f4\u017eete na\u010falej p\u00f4sobi\u0165 ako mal\u00fd podnikate\u013e.<\/p><p class=\"theme-wp-block gb-responsive-227023-identifier\">Povinnos\u0165 plati\u0165 da\u0148 z pridanej hodnoty vznik\u00e1 a\u017e vtedy, ke\u010f ste v predch\u00e1dzaj\u00facom roku so svojou spolo\u010dnos\u0165ou dosiahli zisky, ktor\u00e9 presiahli 22 000 eur (predt\u00fdm: 17 500 eur), a v aktu\u00e1lnom roku sa o\u010dak\u00e1va, \u017ee presiahnu 50 000 eur. Ak obrat t\u00fato sumu prekro\u010d\u00ed, plat\u00ed povinnos\u0165 plati\u0165 da\u0148 z pridanej hodnoty.<\/p><p class=\"theme-wp-block gb-responsive-836323-identifier\">Prechod na povinnos\u0165 plati\u0165 da\u0148 z pridanej hodnoty je z\u00e1v\u00e4zn\u00fd na 5 rokov. Dobre si teda rozmyslite, \u010di si vyberiete re\u017eim mal\u00e9ho podnikate\u013ea alebo be\u017en\u00e9 zdanenie.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-528241-identifier\">Predaj na Amazone &#8211; Ako si nastavi\u0165 \u00fa\u010det predajcu Amazon<\/h2><div class=\"wp-block-image desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center gb-responsive-638129-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142650\/amazon-haendler-werden.jpeg\" alt=\"Ako sa sta\u0165 predajcom Amazon\" class=\"wp-image-7777\" style=\"width:844px;height:443px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142650\/amazon-haendler-werden-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142650\/amazon-haendler-werden-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142650\/amazon-haendler-werden.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-294679-identifier\">Po tom, \u010do ste polo\u017eili z\u00e1klady pre komer\u010dn\u00fd predaj na Amazone, je \u010das vytvori\u0165 si \u00fa\u010det predajcu v Seller Central. V z\u00e1vislosti od cie\u013eov, ktor\u00e9 ako predajca sledujete, si m\u00f4\u017eete vybra\u0165 predajn\u00fd pl\u00e1n. Nasleduj\u00face dve mo\u017enosti s\u00fa k dispoz\u00edcii:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-642513-identifier\">Predajn\u00fd pl\u00e1n jednotliv\u00e9ho predajcu<\/h3><p class=\"theme-wp-block gb-responsive-283654-identifier\">Ak pl\u00e1nujete pred\u00e1va\u0165 menej ako 40 jednotiek mesa\u010dne, tento model je pre v\u00e1s vhodn\u00fd. Plat\u00edte 0,99 eura za predan\u00fa jednotku a \u017eiadny z\u00e1kladn\u00fd poplatok. Mo\u017enosti ako Brand Stores, FBA at\u010f. v\u0161ak nie s\u00fa k dispoz\u00edcii.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-855104-identifier\">Predajn\u00fd pl\u00e1n profesion\u00e1lneho predajcu<\/h3><p class=\"theme-wp-block gb-responsive-86120-identifier\">Tento pl\u00e1n je vhodn\u00fd pre v\u0161etk\u00fdch, ktor\u00ed chc\u00fa z\u00edska\u0165 viac ne\u017e len mal\u00e9 ved\u013eaj\u0161ie pr\u00edjmy. S t\u00fdmto predplatn\u00fdm modelom neplat\u00edte poplatky za predan\u00fa jednotku, ale mesa\u010dn\u00fd poplatok vo v\u00fd\u0161ke 39 eur. K dispoz\u00edcii s\u00fa aj \u010fal\u0161ie mo\u017enosti reklamy a anal\u00fdzy, ako A+ Content. Okrem toho je tento pl\u00e1n vhodn\u00fd pre v\u0161etk\u00fdch, ktor\u00ed chc\u00fa pred\u00e1va\u0165 svoje v\u00fdrobky prostredn\u00edctvom FBA, preto\u017ee t\u00e1to mo\u017enos\u0165 je k dispoz\u00edcii iba v profesion\u00e1lnom pl\u00e1ne.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-859400-identifier\">Sta\u0165 sa predajcom Amazon &#8211; ak\u00fd obchodn\u00fd model v\u00e1m najlep\u0161ie vyhovuje?<\/h2><p class=\"theme-wp-block gb-responsive-920670-identifier\">Predt\u00fdm, ne\u017e za\u010dnete pred\u00e1va\u0165 na Amazone, mali by ste si najprv z\u00edska\u0165 hrub\u00fd preh\u013ead o aktu\u00e1lnych trhov\u00fdch podmienkach. Zistite, ak\u00e9 trendy existuj\u00fa alebo ak\u00e9 by sa mohli \u010doskoro objavi\u0165. <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/optimalne-uvedenie-na-amazon-fba-tieto-strategie-funguju-najlepsie\/\">S nieko\u013ek\u00fdmi trikmi m\u00f4\u017eete r\u00fdchlo \u0161pehova\u0165 svoju potenci\u00e1lnu konkurenciu na Amazone<\/a> a z\u00edska\u0165 viac inform\u00e1ci\u00ed o ich objeme predaja.<\/p><p class=\"theme-wp-block gb-responsive-584002-identifier\">Pre rozsiahle prieskumy produktov s\u00fa platformy na obstar\u00e1vanie, ako Zentrada alebo Alibaba, ve\u013emi vhodn\u00e9. Na ich domovskej str\u00e1nke z\u00edskate priamo n\u00e1vrhy projektov vr\u00e1tane n\u00e1kupn\u00fdch cien, ktor\u00e9 s\u00fa d\u00f4le\u017eit\u00e9 pre va\u0161e v\u00fdpo\u010dty.<\/p><p class=\"theme-wp-block gb-responsive-675184-identifier\">Ak u\u017e m\u00e1te sk\u00fasenosti ako predajca, stoj\u00ed za to pred\u00e1va\u0165 rovnak\u00e9 alebo podobn\u00e9 produkty aj na Amazone. Ste zaveden\u00fd maloobchodn\u00edk, ktor\u00fd sa \u0161pecializuje na be\u017eeck\u00e9 top\u00e1nky? Potom ich pon\u00faknite aj na Amazone. Takto vyu\u017eijete svoje odborn\u00e9 znalosti a zap\u00f4sob\u00edte aj na trhu svojou expert\u00edzou.<\/p><p class=\"theme-wp-block gb-responsive-969608-identifier\">Akon\u00e1hle nazbierate dostatok n\u00e1padov na produkty a viete, \u010do je pre v\u00e1s vhodn\u00e9, mali by ste za\u010da\u0165 s hrub\u00fdm v\u00fdpo\u010dtom. Odhadnite svoj objem predaja na z\u00e1klade svojich konkurentov. Stanovte cenov\u00fd rozsah, ktor\u00fd zabezpe\u010d\u00ed va\u0161u ziskovos\u0165 (t.j. pokryje n\u00e1klady a prinesie zisk) a z\u00e1rove\u0148 bude konkurencieschopn\u00fd. Ak produkt, ktor\u00fd chcete pred\u00e1va\u0165 na Amazone, nespln\u00ed niektor\u00fd z t\u00fdchto bodov, nemali by ste ho zahrn\u00fa\u0165 do svojho portf\u00f3lia.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-460041-identifier\">Private Label alebo zna\u010dkov\u00e9 produkty: \u010co je lep\u0161ie?<\/h3><p class=\"theme-wp-block gb-responsive-81654-identifier\">Akon\u00e1hle m\u00e1te hrub\u00fd preh\u013ead o svojich mo\u017enostiach, mus\u00edte urobi\u0165 \u010fal\u0161ie rozhodnutie: zna\u010dkov\u00e9 produkty alebo Private Label?<\/p><p class=\"theme-wp-block gb-responsive-569448-identifier\">Jedno je ist\u00e9: neexistuje univerz\u00e1lna odpove\u010f na to, \u010di je <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/privatna-znacka-na-amazone-vyhody-nevyhody-a-ako-uspesne-obchodovat-so-svojou-vlastnou-znackou\/\">Private Label<\/a> alebo <a href=\"\/de\/blog\/so-geht-amazon-handelsware-erfolgreich-verkaufen-auf-dem-marktplatz\/\">zna\u010dkov\u00fd tovar<\/a> lep\u0161\u00ed na Amazone. Ide sk\u00f4r o to, ak\u00e9 z\u00e1ujmy a ciele sledujete ako predajca na Amazone a ako ich m\u00f4\u017eete dosiahnu\u0165. Obozn\u00e1mte sa s r\u00f4znymi formami, ich v\u00fdhodami a nev\u00fdhodami, aby ste si vybrali spr\u00e1vny model pre produkt. Samozrejme, nemus\u00edte cel\u00e9 svoje podnikanie orientova\u0165 na jedno alebo druh\u00e9 &#8211; m\u00f4\u017eete sa v\u017edy rozhodn\u00fa\u0165, \u010do d\u00e1va v\u00e4\u010d\u0161\u00ed zmysel v z\u00e1vislosti od produktu.<\/p><p class=\"theme-wp-block gb-responsive-213745-identifier\">Existuj\u00fa aj \u010fal\u0161ie faktory, ktor\u00e9 mus\u00edte zv\u00e1\u017ei\u0165 pri rozhodovan\u00ed &#8220;Private Label alebo zna\u010dkov\u00e9 produkty?&#8221;. Napr\u00edklad zodpovednos\u0165 a povinnosti z\u00e1ruky z\u00e1visia od toho, \u010di ste v\u00fdrobca alebo len tretia strana. Invest\u00edcie s\u00fa tie\u017e ve\u013emi odli\u0161n\u00e9. Zatia\u013e \u010do pri Private Label mus\u00edte e\u0161te budova\u0165 a propagova\u0165 svoju zna\u010dku, pri predaji zna\u010dkov\u00fdch produktov sa m\u00f4\u017eete spo\u013eahn\u00fa\u0165 na marketing vlastn\u00edkov zna\u010diek.<\/p><p class=\"theme-wp-block gb-responsive-672493-identifier\">S Private Label m\u00e1te mo\u017enos\u0165 navrhn\u00fa\u0165 cel\u00e9 branding, zasadzova\u0165 sa za udr\u017eate\u013en\u00fa v\u00fdrobu alebo dba\u0165 na spravodliv\u00e9 podmienky v celom hodnotovom re\u0165azci &#8211; ale nie bez potrebn\u00fdch prostriedkov. Pri zna\u010dkov\u00fdch produktoch le\u017eia v\u0161etky tieto rozhodnutia na zodpovednosti vlastn\u00edka zna\u010dky a vy ste &#8220;len&#8221; \u010fal\u0161\u00edm \u010dl\u00e1nkom v re\u0165azci, \u010do m\u00e1 ur\u010dite svoje v\u00fdhody a nev\u00fdhody.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-926325-identifier\">Predaj zna\u010dkov\u00fdch produktov na Amazone<\/h3><p class=\"theme-wp-block gb-responsive-925407-identifier\">Kto chce pred\u00e1va\u0165 zna\u010dkov\u00e9 produkty na Amazone, pon\u00faka produkt u\u017e etablovanej zna\u010dky, ako napr\u00edklad lak na nechty zna\u010dky Essie. N\u00e1zov je zn\u00e1my a kupuj\u00faci h\u013eadaj\u00fa konkr\u00e9tne v\u00fdraz &#8220;lak na nechty Essie.&#8221; Predajca v\u0161ak nie je jedin\u00fdm dod\u00e1vate\u013eom produktu a vznik\u00e1 konkurencia o Buy Box. Iba najlep\u0161ia ponuka z\u00edska Buy Box a pril\u00e1ka pribli\u017ene 90% dopytu.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-749930-identifier\"><a href=\"\/de\/blog\/bei-amazon-verkaufen\/amazon-handelsware-buy-box-2\/\"><img decoding=\"async\" width=\"844\" height=\"463\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130321\/amazon-handelsware-buy-box-1-844x463.png\" alt=\"Predaj na Amazone je mo\u017en\u00fd s z\u00e1kladn\u00fdm \u00fa\u010dtom - pre podniky je v\u0161ak skuto\u010dne vhodn\u00fd iba profesion\u00e1lny pl\u00e1n.\" class=\"wp-image-52627\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130321\/amazon-handelsware-buy-box-1-407x223.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130321\/amazon-handelsware-buy-box-1-768x422.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130321\/amazon-handelsware-buy-box-1-844x463.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130321\/amazon-handelsware-buy-box-1-1536x843.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130321\/amazon-handelsware-buy-box-1.png 1721w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><p class=\"theme-wp-block gb-responsive-772678-identifier\">Konkurencia r\u00fdchlo vyvol\u00e1va spir\u00e1lu poklesu cien a zisk na predan\u00fa jednotku sa neust\u00e1le zni\u017euje. To m\u00f4\u017ee vies\u0165 a\u017e k tomu, \u017ee dod\u00e1vatelia nebud\u00fa schopn\u00ed udr\u017ea\u0165 krok a bud\u00fa vytla\u010den\u00ed z trhu.<\/p>Ako predajca zna\u010dkov\u00fdch produktov m\u00f4\u017eete tomu \u010deli\u0165 pou\u017eit\u00edm inteligentn\u00fdch n\u00e1strojov, ktor\u00e9 prisp\u00f4sobuj\u00fa va\u0161e ceny aktu\u00e1lnej trhovej situ\u00e1cii. Takto si m\u00f4\u017eete sami ur\u010di\u0165, s akou minim\u00e1lnou a maxim\u00e1lnou cenou ste ochotn\u00ed pred\u00e1va\u0165 svoje polo\u017eky s pomocou <a class=\"theme-wp-block\" href=\"https:\/\/www.sellerlogic.com\/sk\/amazon-dynamic-repricing-tool\/\">SELLERLOGIC Repricer<\/a>. Optimaliza\u010dn\u00e9 strat\u00e9gie z n\u00e1\u0161ho Amazon Repricer sa pohybuj\u00fa od strat\u00e9gie Buy Box cez denn\u00e9 Push a\u017e po manu\u00e1lne \u00fapravy pod\u013ea va\u0161ich preferenci\u00ed. Pre \u010fal\u0161ie inform\u00e1cie o tom, ak\u00e9 cenov\u00e9 strat\u00e9gie v\u00e1m m\u00f4\u017eu pom\u00f4c\u0165 z\u00edska\u0165 Buy Box, si pre\u010d\u00edtajte tu:\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-269160-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/spustite-s-spravnou-cenovou-strategiou-najdite-strategiu-ktora-naozaj-vyhovuje-vasmu-podnikaniu-s-sellerlogic-repricer-vratane-praktickych-prikladov\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142637\/amazon-repricer-strategien-sellerlogic-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Auf Amazon sind Repricer wichtig: Welche Strategie der SELLERLOGIC-Repricer kennt, verraten wir hier!\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/spustite-s-spravnou-cenovou-strategiou-najdite-strategiu-ktora-naozaj-vyhovuje-vasmu-podnikaniu-s-sellerlogic-repricer-vratane-praktickych-prikladov\/\">Spustite s spr\u00e1vnou cenovou strat\u00e9giou: N\u00e1jdite strat\u00e9giu, ktor\u00e1 naozaj vyhovuje v\u00e1\u0161mu podnikaniu s SELLERLOGIC Repricer \u2013 vr\u00e1tane praktick\u00fdch pr\u00edkladov!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">S SELLERLOGIC Repricer pre Amazon m\u00e1 online obchodn\u00edk k dispoz\u00edcii mno\u017estvo r\u00f4znych strat\u00e9gi\u00ed, ktor\u00e9 sa bu\u010f daj\u00fa prisp\u00f4sobi\u0165 individu\u00e1lnym potreb\u00e1m, alebo sa plne automatizovane spo\u013eahlivo optimalizuj\u00fa ceny. Strat\u00e9gie s\u00fa r\u00f4znorodo pou\u017eite\u013en\u00e9 a s\u00fa zameran\u00e9 a&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-540313-identifier\">V\u00fdhoda zna\u010dkov\u00fdch produktov je jasn\u00e1: produkt je r\u00fdchlo n\u00e1jden\u00fd z\u00e1kazn\u00edkmi, aj ke\u010f ho priamo neh\u013eadaj\u00fa. Nev\u00fdhodou je, \u017ee pr\u00edli\u0161 ve\u013ea konkurentov bojuje o Buy Box a za\u010d\u00edna nebezpe\u010dn\u00e1 cenov\u00e1 vojna.<\/p><p class=\"theme-wp-block gb-responsive-55905-identifier\">Buy Box sa tie\u017e naz\u00fdva n\u00e1kupn\u00fd voz\u00edk alebo pole n\u00e1kupn\u00e9ho voz\u00edka. Ob\u010das sa pou\u017e\u00edvaj\u00fa alternat\u00edvne p\u00edsania ako Amazon Buy Box alebo pole n\u00e1kupn\u00e9ho voz\u00edka. Faktom je, \u017ee iba jedna ponuka dr\u017e\u00ed Buy Box a z\u00edska schv\u00e1lenie, ke\u010f z\u00e1kazn\u00edk produkt zak\u00fapi jedn\u00fdm kliknut\u00edm na tla\u010didlo. Preto ten, kto sa naj\u010dastej\u0161ie objavuje v Buy Box, z\u00edska najviac objedn\u00e1vok. Okrem toho od roku 2023 existuje na Amazone teraz druh\u00e1 Buy Box, alternat\u00edvna mo\u017enos\u0165 n\u00e1kupu pre z\u00e1kazn\u00edkov, ktor\u00ed si nevyberaj\u00fa hlavn\u00e9ho predajcu odpor\u00fa\u010dan\u00e9ho Amazonom. Zobrazuje sa pod hlavnou ponukou na str\u00e1nke produktu a umo\u017e\u0148uje in\u00fdm predajcom pon\u00faka\u0165 ten ist\u00fd produkt.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-75080-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-3 xl-icon-size-3 lg-icon-size-3 md-icon-size-3 sm-icon-size-3 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-513738-identifier\"><strong>\u010co je to Buy Box?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-546100-identifier\">Na Amazone je Buy Box definovan\u00e9 ako mal\u00e9 \u017elt\u00e9 pol\u00ed\u010dko v pravom hornom rohu str\u00e1nky s podrobnos\u0165ami o produkte. Tento tla\u010didlo umo\u017e\u0148uje z\u00e1kazn\u00edkovi prida\u0165 polo\u017eku do svojho n\u00e1kupn\u00e9ho ko\u0161\u00edka. H\u00e1\u010dik: To ist\u00e9 produkt tej istej zna\u010dky dostane iba jednu str\u00e1nku produktu na Amazone \u2013 kde s\u00fa potom logicky zhroma\u017eden\u00ed v\u0161etci predajcovia so svojimi ponukami na tento produkt.<\/p><\/blockquote><h4 class=\"theme-wp-block wp-block-heading gb-responsive-658774-identifier\">Kto rozhoduje o umiestnen\u00ed pon\u00fak v Buy Box?<\/h4><p class=\"theme-wp-block gb-responsive-763142-identifier\">Buy Box z\u00edskava poskytovate\u013e, ktor\u00fd dosiahne najvy\u0161\u0161iu spokojnos\u0165 z\u00e1kazn\u00edkov. Existuje mnoho krit\u00e9ri\u00ed pre Buy Box, ktor\u00e9 musia predajcovia na trhu splni\u0165 pod\u013ea Amazona. Poskytovatelia, ktor\u00ed splnia v\u00fdkonnostn\u00e9 ukazovatele Amazona, s\u00fa zaraden\u00ed do u\u017e\u0161ieho v\u00fdberu. Sem patr\u00ed napr\u00edklad \u010das dodania, miera ch\u00fdb v objedn\u00e1vkach alebo spokojnos\u0165 z\u00e1kazn\u00edkov s vr\u00e1ten\u00edm tovaru.<\/p><p class=\"theme-wp-block gb-responsive-923758-identifier\">Latka je ve\u013emi vysok\u00e1 a boj o mal\u00e9 \u017elt\u00e9 pol\u00ed\u010dko sa \u010dasto vyhr\u00e1va optim\u00e1lnou predajnou cenou. Ak je t\u00e1to cena pr\u00edli\u0161 vysok\u00e1, je ve\u013emi nepravdepodobn\u00e9, \u017ee sa z\u00edska Buy Box. Na druhej strane m\u00f4\u017eu by\u0165 men\u0161ie cenov\u00e9 rozdiely napr\u00edklad vykompenzovan\u00e9 vynikaj\u00facim v\u00fdkonom predajcu.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-294869-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/vsetky-dolezite-informacie-o-amazone-buy-box-vykon-predajcu-kvalifikacia-a-dalsie\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23135620\/winning-the-amazon-buy-box-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"What is the Amazon Buy Box and who wins it? Find out in this text.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/vsetky-dolezite-informacie-o-amazone-buy-box-vykon-predajcu-kvalifikacia-a-dalsie\/\">V\u0161etky d\u00f4le\u017eit\u00e9 inform\u00e1cie o Amazone Buy Box: v\u00fdkon predajcu, kvalifik\u00e1cia a \u010fal\u0161ie<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Ak chcete zv\u00fd\u0161i\u0165 svoj obrat na Amazone, mus\u00edte sa zamera\u0165 na z\u00edskanie Buy Box. Mal\u00e9 \u017elt\u00e9 tla\u010didlo zohr\u00e1va rozhoduj\u00facu \u00falohu pre online predajcov, preto\u017ee 90 % v\u0161etk\u00fdch predajov na trhu sa tu uskuto\u010d\u0148uje. Pre\u010d\u00edtajte si toto<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/dvojnasobna-zabava-druha-buy-box-amazonu-je-pripravena-otriast-hrou-na-trhu\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135540\/2nd-amazon-buybox-p-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Second Amazon Buy Box coming in June 2023 - Read all about the current development around Buy Box 2!\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/dvojnasobna-zabava-druha-buy-box-amazonu-je-pripravena-otriast-hrou-na-trhu\/\">Dvojn\u00e1sobn\u00e1 z\u00e1bava: Druh\u00e1 Buy Box Amazonu je pripraven\u00e1 otrias\u0165 hrou na trhu!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Druh\u00fd Buy Box na Amazone je vo v\u0161etk\u00fdch \u00fastach: Zmen\u00e1r! Revolu\u010dn\u00fd! V skuto\u010dnosti by sa mohlo zmeni\u0165 nielen pre z\u00e1kazn\u00edkov, ale aj predajcovia na trhu sa musia pripravi\u0165 na nov\u00e9 podmienky. \u010co by to mohlo znamena\u0165 pre predajcov, si m\u00f4\u017eete pre\u010d\u00edta\u0165 tu!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najdolezitejsich-kriterii-na-vitazstvo-v-buy-box-na-amazone-a-ako-udrzat-svoje-metriky-pod-kontrolou-2\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/14112723\/buybox-gewinnen-amazon-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Die BuyBox zu gewinnen, ist auf Amazon nicht einfach, denn die Konkurrenz ist riesig.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najdolezitejsich-kriterii-na-vitazstvo-v-buy-box-na-amazone-a-ako-udrzat-svoje-metriky-pod-kontrolou-2\/\">14 najd\u00f4le\u017eitej\u0161\u00edch krit\u00e9ri\u00ed na v\u00ed\u0165azstvo v Buy Box na Amazone a ako udr\u017ea\u0165 svoje metriky pod kontrolou<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Ako to vlastne je, \u017ee niektor\u00e9 ponuky s\u00fa na Amazone vidite\u013en\u00e9, zatia\u013e \u010do in\u00e9 sa neobjavuj\u00fa v Amazon BuyBox? Krit\u00e9ri\u00e1 na z\u00edskanie mal\u00e9ho \u017elt\u00e9ho tla\u010didla s\u00fa najlep\u0161ie str\u00e1\u017een\u00fdm tajomstvom online giganta a kvalifik\u00e1cia pre BuyBox nie je \u00faplne jednoduch\u00e1. Algor&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h4 class=\"theme-wp-block wp-block-heading gb-responsive-572770-identifier\">Najd\u00f4le\u017eitej\u0161ie ukazovatele pre z\u00edskanie Buy Box<\/h4><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><strong>Ukazovate\u013e<\/strong><\/td><td><strong>Defin\u00edcia<\/strong><\/td><td><strong>Z\u00edskanie Buy Box<\/strong><\/td><\/tr><tr><td>Sp\u00f4sob doru\u010denia<\/td><td>Sp\u00f4sob doru\u010denia predajcu<\/td><td>FBA\/Prime od predajcu<\/td><\/tr><tr><td>Kone\u010dn\u00e1 cena<\/td><td>Cena polo\u017eky plus n\u00e1klady na dopravu<\/td><td>\u010c\u00edm ni\u017e\u0161\u00ed, t\u00fdm lep\u0161ie<\/td><\/tr><tr><td>\u010cas doru\u010denia<\/td><td>Ako dlho trv\u00e1, k\u00fdm tovar doraz\u00ed<\/td><td><= 2 dni<\/td><\/tr><tr><td>Miera ch\u00fdb v objedn\u00e1vkach<\/td><td>Miera negat\u00edvnej sp\u00e4tnej v\u00e4zby + miera n\u00e1rokov na z\u00e1ruku A-Z + miera zru\u0161en\u00ed<\/td><td>0%<\/td><\/tr><tr><td>Miera zru\u0161enia pred spracovan\u00edm objedn\u00e1vky v %<\/td><td>Objedn\u00e1vky so zru\u0161en\u00edm \/ Celkov\u00fd po\u010det v\u0161etk\u00fdch objedn\u00e1vok<\/td><td>0%<\/td><\/tr><tr><td>Miera platn\u00fdch sledovac\u00edch \u010d\u00edsiel<\/td><td>V\u0161etky dod\u00e1vky, ktor\u00fdch stav doru\u010denia je mo\u017en\u00e9 sledova\u0165<\/td><td>100%<\/td><\/tr><tr><td>Miera oneskoren\u00fdch dod\u00e1vok<\/td><td>V\u0161etky dod\u00e1vky, ktor\u00e9 boli doru\u010den\u00e9 nesk\u00f4r, ako bolo uveden\u00e9<\/td><td>0%<\/td><\/tr><tr><td>Miera v\u010dasn\u00fdch dod\u00e1vok<\/td><td>Dod\u00e1vky, ktor\u00e9 boli doru\u010den\u00e9 v\u010das<\/td><td>100%<\/td><\/tr><tr><td>Nespokojnos\u0165 s vr\u00e1ten\u00edm tovaru v %<\/td><td>Po\u010det negat\u00edvnych \u017eiadost\u00ed o vr\u00e1tenie \/ Celkov\u00fd po\u010det v\u0161etk\u00fdch \u017eiadost\u00ed o vr\u00e1tenie<\/td><td>0%<\/td><\/tr><tr><td>Hodnotenie predajcu a jeho po\u010det<\/td><td>Celkov\u00fd po\u010det hodnoten\u00ed, ktor\u00e9 predajca z\u00edskal<\/td><td>\u010c\u00edm vy\u0161\u0161\u00ed, t\u00fdm lep\u0161ie<\/td><\/tr><tr><td>\u010cas reakcie na z\u00e1kazn\u00edcke ot\u00e1zky<\/td><td>Ako dlho trv\u00e1, k\u00fdm predajca odpovie na z\u00e1kazn\u00edcke ot\u00e1zky<\/td><td>< 12 hod\u00edn<\/td><\/tr><tr><td>Z\u00e1soby<\/td><td>Ako \u010dasto predajca nem\u00e1 dostupn\u00fd tovar na sklade<\/td><td>\u010c\u00edm zriedkavej\u0161ie je, \u017ee je predajca vypredan\u00fd, t\u00fdm lep\u0161ie<\/td><\/tr><tr><td>Nespokojnos\u0165 so z\u00e1kazn\u00edckym servisom v %<\/td><td>Ako \u010dasto boli z\u00e1kazn\u00edci nespokojn\u00ed s odpove\u010fou predajcu<\/td><td>\u010c\u00edm ni\u017e\u0161\u00ed, t\u00fdm lep\u0161ie<\/td><\/tr><tr><td>Miera vr\u00e1tenia pe\u0148az\u00ed<\/td><td>Ako \u010dasto z\u00e1kazn\u00edci \u017eiadaj\u00fa o vr\u00e1tenie pe\u0148az\u00ed<\/td><td>\u010c\u00edm ni\u017e\u0161ie, t\u00fdm lep\u0161ie<\/td><\/tr><\/tbody><\/table><\/figure>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dnite svoju cestu od predajcu k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskajte dnes bezplatn\u00fa sk\u00fa\u0161ku a zistite, ako v\u00e1s spr\u00e1vne slu\u017eby m\u00f4\u017eu posun\u00fa\u0165 od dobr\u00e9ho k NAJLEP\u0160IEMU. Ne\u010dakajte. Konajte teraz.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dnite teraz<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-466224-identifier\">Predaj vlastn\u00fdch zna\u010diek na Amazone<\/h3><p class=\"theme-wp-block gb-responsive-487937-identifier\">Ak chcete pred\u00e1va\u0165 vlastn\u00fa zna\u010dku na Amazone, ide predov\u0161etk\u00fdm o predaj produktov vlastnej zna\u010dky. \u010co presne sa skr\u00fdva za t\u00fdmto pojmom?<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-31851-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-3 xl-icon-size-3 lg-icon-size-3 md-icon-size-3 sm-icon-size-3 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-486037-identifier\"><strong>\u010co je vlastn\u00e1 zna\u010dka?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-773923-identifier\">Vlastn\u00e1 zna\u010dka poch\u00e1dza z angli\u010dtiny a znamen\u00e1 s\u00fakromn\u00e1 zna\u010dka. Preto sa mnoh\u00ed maloobchodn\u00edci odvol\u00e1vaj\u00fa aj na &#8220;zna\u010dky&#8221;. Produkty vlastnej zna\u010dky s\u00fa produkty, ktor\u00e9 s\u00fa vyroben\u00e9 pre konkr\u00e9tneho maloobchodn\u00edka, aby mohli by\u0165 pred\u00e1van\u00e9 pod jeho vlastn\u00fdm n\u00e1zvom zna\u010dky. Ako predajca m\u00f4\u017eete vybran\u00e9 produkty priamo od v\u00fdrobcu prisp\u00f4sobi\u0165 pod\u013ea svojich potrieb alebo prian\u00ed, vykona\u0165 vylep\u0161enia, poskytn\u00fa\u0165 personalizovan\u00e9 balenia a necha\u0165 si vytla\u010di\u0165 svoje vlastn\u00e9 logo na produkt.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-451955-identifier\">Ktoko\u013evek, kto sa chce sta\u0165 predajcom vlastnej zna\u010dky na Amazone, sa mus\u00ed ove\u013ea menej zaobera\u0165 ziskom Buy Box, preto\u017ee ke\u010f pred\u00e1vaj\u00fa produkt svojej vlastnej zna\u010dky, s\u00fa zvy\u010dajne jedin\u00fdm predajcom na str\u00e1nke s podrobnos\u0165ami o produkte (pok\u00fdm neudelili licenciu tret\u00edm stran\u00e1m na predaj svojej zna\u010dky). Ak pritiahli z\u00e1kazn\u00edka na svoju str\u00e1nku a vzbudili jeho \u00famysel k\u00fapi\u0165, tento z\u00e1kazn\u00edk pravdepodobne nak\u00fapi u tohto predajcu.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-222358-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/privatna-znacka-na-amazone-vyhody-nevyhody-a-ako-uspesne-obchodovat-so-svojou-vlastnou-znackou\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142900\/Private-Label-Amazon-Header-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Private Label auf Amazon im Jahre 2020 \u2013 immer noch so erfolgreich wie damals? In unserem Amazon Private Label Guide finden Sie Tipps f\u00fcr Ihren Erfolg mit Amazon mit Private Label Produkten\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/privatna-znacka-na-amazone-vyhody-nevyhody-a-ako-uspesne-obchodovat-so-svojou-vlastnou-znackou\/\">Priv\u00e1tna zna\u010dka na Amazone: V\u00fdhody, nev\u00fdhody a ako \u00faspe\u0161ne obchodova\u0165 so svojou vlastnou zna\u010dkou<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">\u017diadny majster e\u0161te nespadol z neba. Kto teda za\u010d\u00edna s Amazonom, mus\u00ed predov\u0161etk\u00fdm urobi\u0165 jedno: \u010d\u00edta\u0165, testova\u0165, u\u010di\u0165 sa! Niektor\u00e9 z\u00e1klady by sa v\u0161ak mali zv\u00e1\u017ei\u0165 pred za\u010diatkom na online trhu. Zhroma\u017edili sme desa\u0165 najd\u00f4le\u017eitej\u0161\u00edch tipov, ktor\u00e9 by mal ma\u0165 ka\u017ed\u00fd za\u010diato\u010dn\u00edk na pam\u00e4ti. Teraz \u010d\u00edtajte!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/privatna-znacka-repricer-insider-znalosti-ktore-vasa-konkurencia-nema\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/08\/01215246\/private-label-repricer-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Private Label Repricer: Warum es ohne nicht mehr geht?\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/privatna-znacka-repricer-insider-znalosti-ktore-vasa-konkurencia-nema\/\">Priv\u00e1tna zna\u010dka Repricer: Insider znalosti, ktor\u00e9 va\u0161a konkurencia nem\u00e1<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Vedeli ste, \u017ee priv\u00e1tna zna\u010dka a Repricer predstavuj\u00fa skvel\u00fa kombin\u00e1ciu? S\u00fa\u0165a\u017en\u00e1 v\u00fdhoda, o ktorej va\u0161a konkurencia \u010dasto nevie. To, \u010do je v obchodnom tovare be\u017en\u00e9, sa \u010dasto nevyu\u017e\u00edva pri vlastn\u00fdch zna\u010dk\u00e1ch. \u010c\u00edm to je a \u010do sa m\u00f4\u017eu predajcovia priv\u00e1tnych zna\u010d&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-420559-identifier\">Nev\u00fdhoda: Mus\u00edte sa sami postara\u0165 o marketing svojej vlastnej zna\u010dky, preto\u017ee n\u00e1zov zna\u010dky je sotva zn\u00e1my a zoznam sa niekedy m\u00f4\u017ee objavi\u0165 pomerne n\u00edzko vo v\u00fdsledkoch vyh\u013ead\u00e1vania. Na rozdiel od zna\u010dkov\u00fdch tovarov sa nezameriavate na zisk Buy Box, ale na Amazon SEO a reklamu.<\/p><p class=\"theme-wp-block gb-responsive-910002-identifier\">Va\u0161e str\u00e1nky s podrobnos\u0165ami o produktoch musia by\u0165 hodnoten\u00e9 pre spr\u00e1vne k\u013e\u00fa\u010dov\u00e9 slov\u00e1, \u010do si vy\u017eaduje odborn\u00e9 znalosti a vysok\u00fa n\u00e1mahu. \u010eal\u0161\u00edm d\u00f4le\u017eit\u00fdm faktorom je, ko\u013eko konkurencie u\u017e existuje pre tieto k\u013e\u00fa\u010dov\u00e9 slov\u00e1. M\u00f4\u017eete v\u0161ak zisti\u0165, \u010di m\u00f4\u017eete by\u0165 so svojimi produktmi \u00faspe\u0161n\u00ed aj pred spusten\u00edm, ak <a href=\"\">vykon\u00e1te komplexn\u00fa anal\u00fdzu trhu<\/a>.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iU28gZ2VodCBQcml2YXRlIExhYmVsIGF1ZiBBbWF6b246IEFsbGVzLCB3YXMgaWhyIHdpc3NlbiBtw7xzc3QhIiB3aWR0aD0iNTAwIiBoZWlnaHQ9IjI4MSIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLmNvbS9lbWJlZC94VnFERm1kSnNJcz9mZWF0dXJlPW9lbWJlZCIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhY2NlbGVyb21ldGVyOyBhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGd5cm9zY29wZTsgcGljdHVyZS1pbi1waWN0dXJlOyB3ZWItc2hhcmUiIHJlZmVycmVycG9saWN5PSJzdHJpY3Qtb3JpZ2luLXdoZW4tY3Jvc3Mtb3JpZ2luIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-475505-identifier\">Kto sa chce sta\u0165 predajcom na Amazone, mus\u00ed najprv n\u00e1js\u0165 spr\u00e1vny produkt<\/h2><p class=\"theme-wp-block gb-responsive-694827-identifier\">Kto chce pred\u00e1va\u0165 na Amazone, by sa nemal s\u00fastredi\u0165 len na svoj vlastn\u00fd obchod a svoje vlastn\u00e9 produkty. Napokon, najlep\u0161\u00ed produkt ni\u010d neznamen\u00e1, ak je trh nas\u00fdten\u00fd, nie je dopyt alebo je konkurencia pr\u00edli\u0161 siln\u00e1. Kto chce obchodova\u0165 \u010disto z ekonomick\u00fdch d\u00f4vodov, mal by p\u00f4sobi\u0165 tam, kde m\u00f4\u017ee &#8220;jednoducho&#8221; ziskovo pred\u00e1va\u0165.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-591195-identifier\">Anal\u00fdza trhu<\/h3><p class=\"theme-wp-block gb-responsive-649873-identifier\">Anal\u00fdza trhu by sa mala pravidelne vykon\u00e1va\u0165 pre v\u0161etky obsluhovan\u00e9 (alebo pl\u00e1novan\u00e9) trhy a produkty, aby sa trendy a v\u00fdvoj predpovedali \u010do najsk\u00f4r. T\u00fdmto sp\u00f4sobom m\u00f4\u017eete v\u010das nasko\u010di\u0165 a profitova\u0165 z toho. Ak konkurencia rastie, m\u00f4\u017eete okam\u017eite kona\u0165, a to je mo\u017en\u00e9 len vtedy, ak sa nezameriavate v\u00fdlu\u010dne na svoje vlastn\u00e9 v\u00fdvojov\u00e9 aktivity.<\/p><p class=\"theme-wp-block gb-responsive-990929-identifier\">Kto sa chce sta\u0165 predajcom na Amazone, mus\u00ed vykona\u0165 anal\u00fdzu trhu. Ak\u00e9 n\u00e1stroje s\u00fa na to vhodn\u00e9 a ako vykon\u00e1va\u0165 \u00faspe\u0161n\u00fd v\u00fdskum produktov, si m\u00f4\u017eete pre\u010d\u00edta\u0165 v nasleduj\u00facich \u010dl\u00e1nkoch.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-117706-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail \" href=\"\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"\"><\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/6-tipov-ako-zacat-s-dobrym-prieskumom-produktov-pre-amazon-fba\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143008\/amazon-fba-produktrecherche-druchstarten-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Wie Sie mit einer Amazon FBA-Produktrecherche durchstarten\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/6-tipov-ako-zacat-s-dobrym-prieskumom-produktov-pre-amazon-fba\/\">6 tipov, ako za\u010da\u0165 s dobr\u00fdm prieskumom produktov pre Amazon FBA<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Kto chce by\u0165 na Amazone \u00faspe\u0161n\u00fd, mus\u00ed sa neust\u00e1le zaobera\u0165 prid\u00e1van\u00edm nov\u00fdch produktov do svojho sortimentu. Ale pr\u00e1ve to postavilo mnoh\u00fdch pred rovnak\u00e9 ot\u00e1zky: Na \u010do si treba d\u00e1va\u0165 pozor pri prieskume produktov pre FBA? A pre\u010do je prieskum produktov Amazon&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-401708-identifier\">Ako pon\u00faka\u0165 produkty: Nastavenie prv\u00e9ho produktu<\/h2><p class=\"theme-wp-block gb-responsive-783728-identifier\">Po vytvoren\u00ed predajn\u00e9ho \u00fa\u010dtu m\u00f4\u017eete pred\u00e1va\u0165 svoje prv\u00e9 produkty na Amazone. M\u00e1te mo\u017enos\u0165 pon\u00faknu\u0165 bu\u010f u\u017e zoznamovan\u00e9 produkty \u2013 \u010do je zvy\u010dajne pr\u00edpad zna\u010dkov\u00fdch tovarov \u2013 alebo vytvori\u0165 nov\u00fd zoznam.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-687679-identifier\"><img decoding=\"async\" width=\"1352\" height=\"902\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130358\/produkt-bei-amazon-verkaufen-hochladen-2.png\" alt=\"pred\u00e1va\u0165 na amazone - nahr\u00e1va\u0165 produkty na Amazon\" class=\"wp-image-52636\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130358\/produkt-bei-amazon-verkaufen-hochladen-2-407x272.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130358\/produkt-bei-amazon-verkaufen-hochladen-2-768x512.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130358\/produkt-bei-amazon-verkaufen-hochladen-2-844x563.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130358\/produkt-bei-amazon-verkaufen-hochladen-2.png 1352w\" sizes=\"(max-width: 1352px) 100vw, 1352px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-934219-identifier\">Ak pred\u00e1vate u\u017e zoznamovan\u00fd produkt na Amazone, mus\u00edte len predlo\u017ei\u0165 ponuku (vr\u00e1tane ceny, doby spracovania a podrobnost\u00ed o doprave) a budete pridan\u00ed ako \u010fal\u0161\u00ed predajca k existuj\u00facemu zoznamu. Nem\u00e1te v\u0161ak vplyv na to, ako vyzer\u00e1 str\u00e1nka pre existuj\u00face produktov\u00e9 str\u00e1nky. M\u00f4\u017eete zisti\u0165, \u010di je produkt u\u017e zoznamovan\u00fd, ak zad\u00e1te EAN \/ ASIN alebo n\u00e1zov produktu do vyh\u013ead\u00e1vacieho po\u013ea v sekcii &#8220;Prida\u0165 produkt&#8221; vo va\u0161ej invent\u00fare a spust\u00edte vyh\u013ead\u00e1vanie. Ak sa zobraz\u00ed zhoda, mus\u00edte prida\u0165 svoju ponuku na u\u017e existuj\u00facu str\u00e1nku.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-602010-identifier\"><img decoding=\"async\" width=\"950\" height=\"416\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130337\/bei-amazon-verkaufen-produktsuche-1.png\" alt=\"pred\u00e1va\u0165 na amazone - nahr\u00e1va\u0165 invent\u00e1r, nahr\u00e1va\u0165 nov\u00e9 produkty\" class=\"wp-image-52630\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130337\/bei-amazon-verkaufen-produktsuche-1-407x178.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130337\/bei-amazon-verkaufen-produktsuche-1-768x336.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130337\/bei-amazon-verkaufen-produktsuche-1-844x370.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130337\/bei-amazon-verkaufen-produktsuche-1.png 950w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-576576-identifier\">Sta\u0165 sa predajcom na Amazone \u2013 vytvori\u0165 nov\u00fd produkt<\/h3><p class=\"theme-wp-block gb-responsive-958556-identifier\">Ak nem\u00f4\u017eete n\u00e1js\u0165 produkt t\u00fdmto sp\u00f4sobom, m\u00f4\u017eete vytvori\u0165 nov\u00fd. Mus\u00ed by\u0165 uveden\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo. M\u00f4\u017ee to by\u0165 napr\u00edklad EAN (Eur\u00f3pske \u010d\u00edslo \u010dl\u00e1nku). Je tie\u017e mo\u017en\u00e9 pred\u00e1va\u0165 produkty na Amazone bez predlo\u017eenia EAN. V tomto pr\u00edpade m\u00f4\u017ee by\u0165 pou\u017eit\u00fd in\u00fd \u010diarov\u00fd k\u00f3d, ako je GTIN alebo ISBN. Ak nie je k dispoz\u00edcii \u017eiadne jednozna\u010dn\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo, m\u00f4\u017ee sa po\u017eiada\u0165 o v\u00fdnimku na Amazone. To m\u00f4\u017ee plati\u0165 napr\u00edklad pre ur\u010dit\u00e9 autodiely alebo ru\u010dne vyr\u00e1ban\u00e9 tovary.<\/p><p class=\"theme-wp-block gb-responsive-199908-identifier\">Pri vytv\u00e1ran\u00ed nov\u00e9ho produktu, ktor\u00fd chcete pred\u00e1va\u0165 na Amazone, nastav\u00edte nov\u00fa str\u00e1nku s podrobnos\u0165ami o produkte. Na to potrebujete dobr\u00e9, v\u00fdsti\u017en\u00e9 fotografie produktu, dobr\u00fd n\u00e1zov a popis. Najlep\u0161ie je od za\u010diatku dba\u0165 na dobr\u00e9 SEO, aby sa va\u0161e produkty objavili vysoko vo v\u00fdsledkoch vyh\u013ead\u00e1vania a z\u00e1kazn\u00edci klikli na va\u0161u ponuku, namiesto aby sa nechali rozpt\u00fdli\u0165 konkurenciou.<\/p><p class=\"theme-wp-block gb-responsive-184887-identifier\">\u010eal\u0161ie d\u00f4le\u017eit\u00e9 inform\u00e1cie pre ka\u017ed\u00e9 produktov\u00e9 zoznamovanie zah\u0155\u0148aj\u00fa nasledovn\u00e9:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-279359-identifier\">SKU<\/h3><p class=\"theme-wp-block gb-responsive-314610-identifier\">SKU (= Stock Keeping Unit) alebo \u010d\u00edslo polo\u017eky je jedine\u010dn\u00fd identifik\u00e1tor produktu, ktor\u00fd sa pou\u017e\u00edva na sledovanie invent\u00e1ra na Amazone. SKU mus\u00ed by\u0165 obsiahnut\u00e9 v ka\u017edom s\u00fabore invent\u00e1ra, ktor\u00fd je zaslan\u00fd na Amazon. Pou\u017e\u00edva sa na prepojenie va\u0161ich produktov s pr\u00edslu\u0161nou str\u00e1nkou s podrobnos\u0165ami o produkte v katal\u00f3gu na Amazone.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-288529-identifier\">N\u00e1zov produktu<\/h3><p class=\"theme-wp-block gb-responsive-572693-identifier\">Amazon m\u00e1 ve\u013emi \u0161pecifick\u00e9 po\u017eiadavky pre v\u0161etky oblasti str\u00e1nky s podrobnos\u0165ami o produkte. N\u00e1zov produktu podlieha tie\u017e ur\u010dit\u00fdm pravidl\u00e1m. Po\u017eiadavky na titul platia pre v\u0161etky produkty na v\u0161etk\u00fdch str\u00e1nkach Amazon trhu. Nasleduj\u00face \u0161tyri krit\u00e9ri\u00e1 musia by\u0165 splnen\u00e9, aby produkty neboli skryt\u00e9 vo vyh\u013ead\u00e1van\u00ed:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-328010-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-394535-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Titulky musia zodpoveda\u0165 odpor\u00fa\u010danej d\u013a\u017eke pre produktov\u00fa kateg\u00f3riu, vr\u00e1tane medzier.<\/li><li class=\"theme-wp-block gb-responsive-164710-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Titulky nesm\u00fa obsahova\u0165 reklamn\u00e9 slogany, ako &#8220;bezplatn\u00e1 doprava&#8221; alebo &#8220;100% z\u00e1ruka kvality.&#8221;<\/li><li class=\"theme-wp-block gb-responsive-671587-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Titulky nesm\u00fa obsahova\u0165 dekorat\u00edvne znaky, ako ~ ! * $ ? _ ~ { } # < > | * ; ^ \u00ac \u00a6<\/li><li class=\"theme-wp-block gb-responsive-443843-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Titulky musia obsahova\u0165 inform\u00e1cie, ktor\u00e9 sl\u00fa\u017eia na identifik\u00e1ciu produktu, ako &#8220;turistick\u00e9 top\u00e1nky&#8221; alebo &#8220;d\u00e1\u017ednnik.&#8221;<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-505872-identifier\"><a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/YTR6SYGFA5E3EQC\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u010eal\u0161ie po\u017eiadavky a tipy od Amazonu k n\u00e1zvom produktov<\/a> n\u00e1jdete priamo na str\u00e1nkach pomoci v Seller Central.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-268948-identifier\">Popisy produktov a odr\u00e1\u017ekov\u00e9 body<\/h3><div class=\"wp-block-image gb-responsive-19730-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142649\/verkaufen-amazon.jpeg\" alt=\"Pred\u00e1va\u0165 na Amazone: Obchod mus\u00ed by\u0165 neust\u00e1le optimalizovan\u00fd.\" class=\"wp-image-7781\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142649\/verkaufen-amazon-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142649\/verkaufen-amazon-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142649\/verkaufen-amazon.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-58708-identifier\">Popis produktu umo\u017e\u0148uje podrobn\u00e9 predstavenie pon\u00fakan\u00e9ho produktu vo forme plynul\u00e9ho textu. Tu m\u00f4\u017eu predajcovia poskytn\u00fa\u0165 v\u0161eobecn\u00e9 inform\u00e1cie o v\u00fdrobcovi alebo zna\u010dke, ako aj inform\u00e1cie o \u0161t\u00fdle alebo procese v\u00fdroby.<\/p><p class=\"theme-wp-block gb-responsive-643502-identifier\">Vyu\u017eite toto pole na podrobnej\u0161ie op\u00edsanie svojich polo\u017eiek a odl\u00ed\u0161enie produktu od podobn\u00fdch pon\u00fak. Tu m\u00e1te mo\u017enos\u0165 op\u00edsa\u0165 jedine\u010dn\u00e9 vlastnosti produktu, vr\u00e1tane zna\u010dky, materi\u00e1lu, strihu at\u010f. Dbajte na to, aby ste p\u00edsali \u00fapln\u00e9 vety a neobmedzovali sa len na odr\u00e1\u017ekov\u00e9 body.<\/p><p class=\"theme-wp-block gb-responsive-183014-identifier\">To v\u0161ak neznamen\u00e1, \u017ee by ste nemali pou\u017e\u00edva\u0165 odr\u00e1\u017ekov\u00e9 body. Odr\u00e1\u017ekov\u00e9 body s\u00fa relevantn\u00e9 pre SEO a \u010dasto patria medzi prv\u00e9 veci, ktor\u00e9 pritiahnu pozornos\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov. T\u00fato skuto\u010dnos\u0165 uzn\u00e1va aj algoritmus Amazonu, ktor\u00fd hodnot\u00ed odr\u00e1\u017ekov\u00e9 body ako d\u00f4le\u017eit\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-223332-identifier\">V Seller Central \u2013 v sekcii &#8220;Popis&#8221; \u2013 m\u00f4\u017eete zada\u0165 odr\u00e1\u017ekov\u00e9 body svojich produktov ako atrib\u00fat. Tieto sa zobrazia ako odr\u00e1\u017ekov\u00e9 body pod n\u00e1zvom a cenou.<\/p><p class=\"theme-wp-block gb-responsive-210217-identifier\">Ve\u013emi podrobn\u00e9 Amazon <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G1641?language=de_DE&amp;ref=efph_G1641_cont_200390640\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u0161t\u00fdlov\u00e9 pr\u00edru\u010dky pre r\u00f4zne str\u00e1nky s podrobnos\u0165ami o produktoch n\u00e1jdete tu<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-88967-identifier\">Obr\u00e1zky produktu<\/h3><p class=\"theme-wp-block gb-responsive-592265-identifier\">Obr\u00e1zky produktu s\u00fa mimoriadne d\u00f4le\u017eit\u00e9, ak chcete \u00faspe\u0161ne pred\u00e1va\u0165 na Amazone. Objavuj\u00fa sa vo v\u00fdsledkoch vyh\u013ead\u00e1vania a s\u00fa mimo in\u00e9ho zodpovedn\u00e9 za vy\u0161\u0161iu mieru prekliknutia va\u0161ich str\u00e1nok s podrobnos\u0165ami o produkte.<\/p><p class=\"theme-wp-block gb-responsive-74466-identifier\">Ka\u017ed\u00e1 str\u00e1nka s podrobnos\u0165ami v <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/vlastnite-obchod-na-amazone-ako-otvorit-predajny-ucet-na-amazone-krok-za-krokom-sprievodca\/\">obchode Amazon<\/a> mus\u00ed ma\u0165 aspo\u0148 jeden obr\u00e1zok produktu. Amazon v\u0161ak odpor\u00fa\u010da poskytn\u00fa\u0165 pre ka\u017ed\u00fa str\u00e1nku produktu \u0161es\u0165 obr\u00e1zkov a video. S pomocou dobr\u00fdch obr\u00e1zkov m\u00f4\u017eu potenci\u00e1lni kupuj\u00faci produkt ove\u013ea jednoduch\u0161ie rozpozna\u0165 a rozhodn\u00fa\u0165 sa, \u010di ho chc\u00fa k\u00fapi\u0165 alebo nie.<\/p><p class=\"theme-wp-block gb-responsive-151633-identifier\">Pod\u013ea Amazonu musia by\u0165 obr\u00e1zky produktu jasn\u00e9, informat\u00edvne a atrakt\u00edvne. Prv\u00fd obr\u00e1zok na str\u00e1nke s podrobnos\u0165ami o produkte je &#8220;hlavn\u00fd obr\u00e1zok&#8221;. Tento obr\u00e1zok sa zobrazuje z\u00e1kazn\u00edkom vo v\u00fdsledkoch vyh\u013ead\u00e1vania. Hlavn\u00fd obr\u00e1zok smie zobrazova\u0165 iba produkt na bielom pozad\u00ed. Dodato\u010dn\u00e9 obr\u00e1zky by mali ukazova\u0165 produkt v pou\u017eit\u00ed alebo v prostred\u00ed, z r\u00f4znych uhlov a v r\u00f4znych detailoch.<\/p><p class=\"theme-wp-block gb-responsive-873385-identifier\">Podrobn\u00e9 pokyny pre obr\u00e1zky produktov n\u00e1jdete v \u0161t\u00fdlov\u00fdch pr\u00edru\u010dk\u00e1ch v horeuvedenom odkaze alebo <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=1881&amp;ref=efph_1881_cont_G2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">tu<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-501441-identifier\">Relevante k\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/h3><p class=\"theme-wp-block gb-responsive-884295-identifier\">Relevante k\u013e\u00fa\u010dov\u00e9 slov\u00e1 (keywords) nemusia by\u0165 len na str\u00e1nke s podrobnos\u0165ami o produkte v n\u00e1zve produktu, v popise alebo v odr\u00e1\u017ekov\u00fdch bodoch. M\u00f4\u017eete tie\u017e zada\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 do backendu a t\u00fdm navrhn\u00fa\u0165 Amazonu, pre ktor\u00e9 vyh\u013ead\u00e1vacie v\u00fdrazy by sa va\u0161e zoznamy mali hodnoti\u0165.<\/p><p class=\"theme-wp-block gb-responsive-111179-identifier\">Pri optimaliz\u00e1cii k\u013e\u00fa\u010dov\u00fdch slov mus\u00edte dba\u0165 na to, aby maxim\u00e1lne povolen\u00fd po\u010det 249 znakov nebol prekro\u010den\u00fd. Dbajte na to, aby ste sa vyhli opakovaniu slov. M\u00f4\u017eete pou\u017ei\u0165 poml\u010dky na kombinovanie r\u00f4znych vari\u00e1ci\u00ed k\u013e\u00fa\u010dov\u00e9ho slova.<\/p><p class=\"theme-wp-block gb-responsive-985104-identifier\">\u010eal\u0161ie u\u017eito\u010dn\u00e9 tipy pre Amazon SEO n\u00e1jdete tu:<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-627747-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/finding-entering-and-optimizing-amazon-backend-search-terms-here-s-how\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142905\/amazon-suchbegriffe-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Bei Amazon k\u00f6nnen Suchbegriffe im Backend eingetragen werden.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/finding-entering-and-optimizing-amazon-backend-search-terms-here-s-how\/\">Finding, entering, and optimizing Amazon backend search terms \u2013 Here&#8217;s how!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Predajcovia \u010distej obchodnej komodity zriedka maj\u00fa t\u00fa \u010des\u0165, zatia\u013e \u010do predajcovia s priv\u00e1tnymi zna\u010dkami sa m\u00f4\u017eu zaobera\u0165 nov\u00fdmi ASIN: k\u013e\u00fa\u010dov\u00fdmi slovami. Mnoh\u00ed si hne\u010f myslia na optimaliz\u00e1ciu n\u00e1zvu produktu a popisu na str\u00e1nke produktu, av\u0161ak pre Amazon algo&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-126492-identifier\">Vyberte spr\u00e1vne produktov\u00e9 kateg\u00f3rie<\/h3><p class=\"theme-wp-block gb-responsive-78655-identifier\">V\u00fdber spr\u00e1vnej produktovej kateg\u00f3rie ur\u010duje mimo in\u00e9ho predajn\u00fd rang, ktor\u00fd bud\u00fa va\u0161e polo\u017eky ma\u0165 v pr\u00edslu\u0161n\u00fdch kateg\u00f3ri\u00e1ch. Najlep\u0161ie predajn\u00e9 rangi sa objavuj\u00fa v pr\u00edslu\u0161n\u00fdch zoznamoch bestsellerov, preto je m\u00fadry v\u00fdber vhodnej kateg\u00f3rie mimoriadne d\u00f4le\u017eit\u00fd.<\/p><p class=\"theme-wp-block gb-responsive-388132-identifier\">Ak je produkt uveden\u00fd v nieko\u013ek\u00fdch kateg\u00f3ri\u00e1ch, m\u00e1 zodpovedaj\u00face mno\u017estvo predajn\u00fdch rangov. Napr\u00edklad Vileda metla m\u00e1 nielen rang \u010d. 922 v kateg\u00f3rii &#8220;Kuchy\u0148a, dom\u00e1cnos\u0165 a b\u00fdvanie&#8221;, ale aj \u010d. 1 v kateg\u00f3rii &#8220;Metly&#8221; a &#8220;Zametacie zariadenia&#8221; a rang \u010d. 2 v kateg\u00f3rii &#8220;S\u00fapravy lopatka a metla&#8221;. Preto sa pred\u00e1va \u010dastej\u0161ie v porovnan\u00ed so v\u0161etk\u00fdmi ostatn\u00fdmi produktmi v t\u00fdchto troch kateg\u00f3ri\u00e1ch. Predajn\u00fd rang n\u00e1jdete v popise produktu pod ozna\u010den\u00edm Bestseller-Rang:<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-629733-identifier\"><img decoding=\"async\" width=\"941\" height=\"565\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130347\/bei-amazon-verkaufen-ranglisten-1.png\" alt=\"pred\u00e1va\u0165 na amazone - ranglisty\" class=\"wp-image-52633\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130347\/bei-amazon-verkaufen-ranglisten-1-407x244.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130347\/bei-amazon-verkaufen-ranglisten-1-768x461.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130347\/bei-amazon-verkaufen-ranglisten-1-844x507.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/26130347\/bei-amazon-verkaufen-ranglisten-1.png 941w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-491147-identifier\">N\u00e1jdete tu preh\u013ead o <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G200332540?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aktu\u00e1lnych produktov\u00fdch kateg\u00f3ri\u00e1ch na Amazone<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-312145-identifier\">Produktvarianten<\/h3><p class=\"theme-wp-block gb-responsive-457506-identifier\">Skontrolujte, \u010di m\u00f4\u017eete pon\u00faknu\u0165 produkt s r\u00f4znymi variantami. Tri\u010dko m\u00f4\u017ee by\u0165 pred\u00e1van\u00e9 na Amazone v ve\u013ekostiach S, M a L, ako aj v farb\u00e1ch modr\u00e1 a \u010derven\u00e1. T\u00ed, ktor\u00ed pou\u017e\u00edvaj\u00fa produktov\u00e9 varianty, oslovuj\u00fa nielen \u0161ir\u0161ie cie\u013eov\u00e9 publikum, ale m\u00f4\u017eu tie\u017e profitova\u0165 z \u010fal\u0161\u00edch v\u00fdhod, ako je napr\u00edklad konsolidovan\u00e1 sp\u00e4tn\u00e1 v\u00e4zba. Okrem toho to predajcovi u\u0161etr\u00ed ve\u013ea pr\u00e1ce. Namiesto vytv\u00e1rania samostatnej produktovej str\u00e1nky pre ka\u017ed\u00fa farbu tri\u010dka m\u00f4\u017eu jednoducho priradi\u0165 varianty ako podkateg\u00f3rie hlavnej str\u00e1nky.<\/p><p class=\"theme-wp-block gb-responsive-166679-identifier\">Umel\u00e9 n\u00fatenie produktov\u00fdch variantov nie je len zbyto\u010dn\u00e9, ale je v\u00fdslovne zak\u00e1zan\u00e9. \u0160aty nie s\u00fa produktovou variantou tri\u010dka s rovnak\u00fdm dizajnom. <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/vytvaranie-variacii-produktov-na-amazone-ako-to-funguje-a-preco-by-ste-sa-na-to-mali-zamerat\/\">Zistite tu, ako a kde m\u00f4\u017eete vytvori\u0165 produktov\u00e9 varianty!<\/a><\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-188872-identifier\">Produktidentifikatoren (GTIN)<\/h3><p class=\"theme-wp-block gb-responsive-924693-identifier\">Vo v\u00e4\u010d\u0161ine kateg\u00f3ri\u00ed mus\u00edte priradi\u0165 produktov\u00e9 identifik\u00e1tory (GTIN) svojim produktom, aby ste mohli vytvori\u0165 nov\u00e9 produktov\u00e9 str\u00e1nky alebo ponuky. GTIN umo\u017e\u0148uje prepoji\u0165 ponuky s produktmi, ktor\u00e9 s\u00fa u\u017e v katal\u00f3gu Amazon. To zabezpe\u010duje, \u017ee sa udr\u017eiavaj\u00fa spr\u00e1vne produktov\u00e9 str\u00e1nky.<\/p><p class=\"theme-wp-block gb-responsive-888821-identifier\"><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/G200211450?language=de_DE&amp;ref=efph_G200211450_cont_200426310\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Podrobn\u00e9 inform\u00e1cie o GTIN<\/a> n\u00e1jdete na str\u00e1nkach Amazon Seller Central.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-437137-identifier\">Ako posiela\u0165 svoje tovary na Amazone<\/h2><p class=\"theme-wp-block gb-responsive-925590-identifier\">Ka\u017ed\u00fd, kto chce pred\u00e1va\u0165 svoje produkty na Amazone, mus\u00ed sa rozhodn\u00fa\u0165, ako bude prebieha\u0165 spracovanie plnenia. To zah\u0155\u0148a v\u0161etky kroky od skladovania cez dopravu a\u017e po spr\u00e1vu vr\u00e1ten\u00ed a z\u00e1kazn\u00edcky servis. Nasleduj\u00face mo\u017enosti s\u00fa v\u00e1m k dispoz\u00edcii.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-741674-identifier\">FBA = Plnenie prostredn\u00edctvom Amazonu<\/h3><p class=\"theme-wp-block gb-responsive-566369-identifier\">S <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/brexit-amazon-fba-zastavuje-prevody-zasob-medzi-eu-a-spojenym-kralovstvom-tu-je-to-co-mozu-obchodnici-urobit\/\">Plnen\u00edm prostredn\u00edctvom Amazonu (FBA)<\/a> online gigant zdokonalil svoje procesy v priebehu posledn\u00fdch desa\u0165ro\u010d\u00ed, aby poskytol dokonal\u00fd z\u00e1kazn\u00edcky z\u00e1\u017eitok. M\u00f4\u017eete z tohto know-how profitova\u0165 t\u00fdm, \u017ee outsourcujete svoje plnenie na Amazon.<\/p><p class=\"theme-wp-block gb-responsive-112007-identifier\">Portf\u00f3lio slu\u017eieb programu FBA zah\u0155\u0148a nasleduj\u00face body:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-301264-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-996077-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Skladovanie<\/li><li class=\"theme-wp-block gb-responsive-262459-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pr\u00edprava a balenie tovaru<\/li><li class=\"theme-wp-block gb-responsive-12760-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Doprava<\/li><li class=\"theme-wp-block gb-responsive-236916-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Z\u00e1kazn\u00edcky servis<\/li><li class=\"theme-wp-block gb-responsive-486742-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Spr\u00e1va vr\u00e1ten\u00ed<\/li><li class=\"theme-wp-block gb-responsive-246912-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Amazon Prime-Status<\/li><li class=\"theme-wp-block gb-responsive-680701-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Okam\u017eit\u00e1 mo\u017enos\u0165 z\u00edska\u0165 Buy Box<\/li><li class=\"theme-wp-block gb-responsive-347526-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Mo\u017enos\u0165 internacionaliz\u00e1cie s pan-eur\u00f3pskou dopravou<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-664586-identifier\">Ako predajca ste &#8220;iba&#8221; zodpovedn\u00ed za zaslanie svojich tovarov do logistick\u00e9ho centra Amazon. Odteraz bude Amazon za v\u00e1s bal\u00ed\u010dkova\u0165 a posiela\u0165.<\/p><p class=\"theme-wp-block gb-responsive-898730-identifier\">Ako m\u00f4\u017eete z zoznamu vy\u010d\u00edta\u0165, d\u00f4le\u017eitou v\u00fdhodou FBA je, \u017ee v\u00e1m umo\u017e\u0148uje z\u00edska\u0165 Prime-status pre produkty, ktor\u00e9 pred\u00e1vate. Predajcovia, ktor\u00ed pred\u00e1vaj\u00fa na Amazone s FBM, nedostan\u00fa Prime-\u0161t\u00edtok. Mnoh\u00ed z\u00e1kazn\u00edci cielene h\u013eadaj\u00fa Prime-produkty na Amazone. To im zaru\u010duje r\u00fdchle dodanie a dobr\u00fd z\u00e1kazn\u00edcky servis, ak nie\u010do neprebieha hladko.<\/p><p class=\"theme-wp-block gb-responsive-573953-identifier\">Pri v\u00fdbere dopravy by ste si mali by\u0165 vedom\u00ed, \u017ee FBA nie je vhodn\u00e9 pre v\u0161etky tovary. S FBA ste obmedzen\u00ed ako cenou, tak aj ve\u013ekos\u0165ou zasielan\u00fdch polo\u017eiek. Okrem toho nie s\u00fa vhodn\u00e9 produkty, ktor\u00e9 by mohli zosta\u0165 dlh\u0161ie v sklade Amazon. Trh uklad\u00e1 vysok\u00e9 &#8220;pokuty&#8221; za to. Existuj\u00fa aj obmedzenia pre ur\u010dit\u00e9 produkty, <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G200140860?language=de_DE&amp;ref=efph_G200140860_cont_GUH6FA4XSJ2LZFLY\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ktor\u00e9 Amazon neprij\u00edma ako FBA tovary<\/a>.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iQW1hem9uIEZCQS1Lb3N0ZW46IFNvIGJlcmVjaG5ldCBJaHIgZGllIEZCQS1HZWLDvGhyZW4gcmljaHRpZyEiIHdpZHRoPSI1MDAiIGhlaWdodD0iMjgxIiBzcmM9Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL2VtYmVkLzhpdTA2M3hqVEpNP2ZlYXR1cmU9b2VtYmVkIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3c9ImFjY2VsZXJvbWV0ZXI7IGF1dG9wbGF5OyBjbGlwYm9hcmQtd3JpdGU7IGVuY3J5cHRlZC1tZWRpYTsgZ3lyb3Njb3BlOyBwaWN0dXJlLWluLXBpY3R1cmU7IHdlYi1zaGFyZSIgcmVmZXJyZXJwb2xpY3k9InN0cmljdC1vcmlnaW4td2hlbi1jcm9zcy1vcmlnaW4iIGFsbG93ZnVsbHNjcmVlbj48L2lmcmFtZT4=\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-132135-identifier\">FBM = Plnenie predajcom<\/h3><p class=\"theme-wp-block gb-responsive-388915-identifier\">Protikladom dopravy prostredn\u00edctvom Amazonu je FBM, plnenie predajcom, \u010do znamen\u00e1, \u017ee dopravu zabezpe\u010duje predajca. Pri FBM sa online predajca star\u00e1 o balenie a dopravu tovaru k z\u00e1kazn\u00edkovi, je zodpovedn\u00fd za z\u00e1soby a prij\u00edma v\u0161etky rozhodnutia t\u00fdkaj\u00face sa spr\u00e1vy vr\u00e1ten\u00ed a z\u00e1kazn\u00edckeho servisu.<\/p><p class=\"theme-wp-block gb-responsive-364820-identifier\">Na\u0161a rada pre t\u00fdch, ktor\u00ed sa chc\u00fa sta\u0165 predajcami na Amazone: Plnenie predajcom je obzvl\u00e1\u0161\u0165 vhodn\u00e9 pre objemn\u00e9 tovary, pre polo\u017eky, ktor\u00e9 sa mo\u017eno dlh\u0161ie nepredaj\u00fa, ako aj pre nika produkty a jedine\u010dn\u00e9 polo\u017eky.<\/p><p class=\"theme-wp-block gb-responsive-451194-identifier\">T\u00e1to mo\u017enos\u0165 dopravy m\u00e1 v\u00fdznamn\u00fa nev\u00fdhodu: Ak je produkt pred\u00e1van\u00fd aj predajcami FBA, predajcovia FBM maj\u00fa men\u0161ie \u0161ance z\u00edska\u0165 Buy Box \u2013 \u010dasto bez oh\u013eadu na cenu. Okrem toho predajcovia FBM nedostan\u00fa Prime-banner a mohli by tak strati\u0165 Prime-z\u00e1kazn\u00edkov, preto\u017ee t\u00ed \u010dasto cielene h\u013eadaj\u00fa produkty vhodn\u00e9 pre FBA.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-76707-identifier\">Prime by Seller<\/h3><p class=\"theme-wp-block gb-responsive-829490-identifier\">Od roku 2016 Amazon pon\u00faka program &#8220;Prime by Seller&#8221;. S touto met\u00f3dou dopravy maj\u00fa predajcovia, ktor\u00ed maj\u00fa vlastn\u00e9 sklady a chc\u00fa si sami spravova\u0165 dopravu, mo\u017enos\u0165 z\u00edska\u0165 Prime-\u0161t\u00edtok.<\/p><p class=\"theme-wp-block gb-responsive-895990-identifier\">Aby sa predajcovia mohli z\u00fa\u010dastni\u0165 na Prime by Seller, musia preuk\u00e1za\u0165 vynikaj\u00facu v\u00fdkonnos\u0165 predajcu. Miera v\u010dasnej dopravy mus\u00ed by\u0165 minim\u00e1lne 99% a miera zru\u0161en\u00ed mus\u00ed by\u0165 pod jedn\u00fdm percentom. Tieto krit\u00e9ri\u00e1 s\u00fa tie\u017e d\u00f4le\u017eit\u00e9 na z\u00edskanie Buy Box. S logom Prime sa predajca zav\u00e4zuje pon\u00faknu\u0165 dopravu tovaru v r\u00e1mci Nemecka do 24 hod\u00edn a do Rak\u00faska do 48 hod\u00edn bez dodato\u010dn\u00fdch n\u00e1kladov pre Prime-z\u00e1kazn\u00edkov.<\/p><p class=\"theme-wp-block gb-responsive-926092-identifier\">Amazon poskytuje prepravn\u00e9 \u0161t\u00edtky a ur\u010duje prepravcu. To m\u00f4\u017ee vies\u0165 k v\u00fdrazne vy\u0161\u0161\u00edm n\u00e1kladom na dopravu, ako keby prepravu ur\u010dil predajca. Z\u00e1rove\u0148 sa Amazon star\u00e1 o z\u00e1kazn\u00edcky servis a taktie\u017e rozhoduje, kedy je potrebn\u00e9 vr\u00e1tenie.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-638020-identifier\">Ak\u00e9 poplatky platia pri predaji na Amazone?<\/h2><p class=\"theme-wp-block gb-responsive-683919-identifier\">Jedno na \u00favod: Bez presnej anal\u00fdzy n\u00e1kladov nie je mo\u017en\u00e9 predpoveda\u0165, \u017ee ur\u010dite potrebujete sumu X, aby ste mohli napr\u00edklad pred\u00e1va\u0165 na Amazone. Ide sk\u00f4r o s\u00e9riu rozhodnut\u00ed, ktor\u00e9 sa musia prij\u00edma\u0165 z pr\u00edpadu na pr\u00edpad.<\/p><p class=\"theme-wp-block gb-responsive-240131-identifier\">Je jasn\u00e9: Ni\u010d nie je zadarmo a online gigant v\u00e1m ni\u010d ned\u00e1va. Ke\u010f pred\u00e1vate na Amazone, <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=GYND54PM5WB84UM&amp;language=de_DE&amp;ref=efph_GYND54PM5WB84UM_cont_G200336920\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">vznikaj\u00fa n\u00e1klady<\/a>, ktor\u00e9 s\u00favisia s dodan\u00edm va\u0161ich tovarov z\u00e1kazn\u00edkom Amazon. Ale na \u010do by ste mali pri v\u00fdpo\u010dte poplatkov pre va\u0161e podnikanie na Amazone vlastne dba\u0165?<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-781139-identifier\">Poplatky za predplatn\u00e9<\/h3><p class=\"theme-wp-block gb-responsive-378040-identifier\">Poplatky za predplatn\u00e9 s\u00fa poplatky, ktor\u00e9 plat\u00edte za svoj predajn\u00fd pl\u00e1n. Amazon pon\u00faka dva pl\u00e1ny \u2013 <a href=\"\">&#8220;Profesion\u00e1lny&#8221; a &#8220;Individu\u00e1lny&#8221;<\/a>.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-288941-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-662442-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pri profesion\u00e1lnom predajnom pl\u00e1ne plat\u00ed pau\u0161\u00e1lny poplatok 39 eur mesa\u010dne plus DPH. Neplat\u00ed sa \u017eiadny poplatok za predaj na kus.<\/li><li class=\"theme-wp-block gb-responsive-527371-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pri individu\u00e1lnom predajnom pl\u00e1ne sa \u00fa\u010dtuje poplatok 0,99 eur za ka\u017ed\u00fd predan\u00fd kus. Neplat\u00ed sa \u017eiadny mesa\u010dn\u00fd poplatok. Tento pl\u00e1n je rozumn\u00fd, ak sa pred\u00e1va menej ako 40 kusov mesa\u010dne.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-801738-identifier\">Poplatky za predaj<\/h3><p class=\"theme-wp-block gb-responsive-126566-identifier\">Za ka\u017ed\u00fd predaj sa \u00fa\u010dtuje prov\u00edzia, bez oh\u013eadu na zvolen\u00fd pl\u00e1n. T\u00e1to prov\u00edzia z\u00e1vis\u00ed od kateg\u00f3rie a predajnej krajiny. Percentu\u00e1lne poplatky za predaj od Amazonu v Nemecku sa pohybuj\u00fa medzi 5% a 20% a s\u00fa zalo\u017een\u00e9 na celkovej predajnej cene \u2013 to znamen\u00e1, kone\u010dnej cene vr\u00e1tane dopravy a dar\u010dekov\u00e9ho balenia.<\/p><p class=\"theme-wp-block gb-responsive-842750-identifier\">Tu n\u00e1jdete <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=GYND54PM5WB84UM&amp;language=de_DE&amp;ref=efph_GYND54PM5WB84UM_cont_G200336920\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">rozpis poplatkov za predaj<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-542547-identifier\">Poplatky za dopravu<\/h3><p class=\"theme-wp-block gb-responsive-711893-identifier\">Ak posielate svoje polo\u017eky prostredn\u00edctvom plnenia Amazonom, Amazon \u00fa\u010dtuje poplatky za dopravu na z\u00e1klade produktovej kateg\u00f3rie a ve\u013ekosti polo\u017eky. Poplatky za FBA od Amazonu boli naposledy upraven\u00e9 31. marca 2022. Tu n\u00e1jdete podrobn\u00fd rozpis aktu\u00e1lnych cien pre v\u0161etky eur\u00f3pske trhy Amazon v jazykoch:<\/p><p class=\"theme-wp-block gb-responsive-469872-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-DE.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.de (DE) \u203a<\/a><\/p><p class=\"theme-wp-block gb-responsive-913203-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-UK.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.co.uk (EN) \u203a<\/a><\/p><p class=\"theme-wp-block gb-responsive-750201-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-FR.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.fr (FR) \u203a<\/a><\/p><p class=\"theme-wp-block gb-responsive-672136-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-IT.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.it (IT) \u203a<\/a><\/p><p class=\"theme-wp-block gb-responsive-349876-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210602-FBA-Rate-Card-ES.pdf?initialSessionID=257-4059888-4165758&amp;ld=SEDEFBAAdGog_9132760316_121669492969_kwd-https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-ES.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.es (ES) \u203a<\/a><\/p><p class=\"theme-wp-block gb-responsive-583045-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-NL.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.nl (NL) \u203a<\/a><\/p><p class=\"theme-wp-block gb-responsive-233295-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-PL.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.pl (PL)<\/a><\/p><p class=\"theme-wp-block gb-responsive-29229-identifier\"><a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/selldot\/migration\/2021\/Rate-Cards\/210616-FBA-Rate-Card-SV.pdf?initialSessionID=259-9182667-9372568&amp;ld=ELDEFBA-sellercentral.amazon.de&amp;ldStackingCodes=SEDESOAAdGog_14826461415_133543710411_kwd-424399581570_e_549394054772_c_sig-CjwKCAjwiY6MBhBqEiwARFSCPuUrWO4bnZSlZHTximdISe5NkElsSoqzlBHzXNsrh_1R9M6-VmzXOhoC0IwQAvD_BwE_asret_%3ENSGoogle%3EELDEFBA-sellercentral.amazon.de\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon.se (SV)<\/a><\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-804983-identifier\">Dodato\u010dn\u00e9 n\u00e1klady<\/h3><p class=\"theme-wp-block gb-responsive-477698-identifier\">Nez\u00e1visle na tom, ak\u00fa met\u00f3du dopravy si vyberiete, m\u00f4\u017eu vznikn\u00fa\u0165 dodato\u010dn\u00e9 poplatky<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-457228-identifier\">Poplatok za spracovanie vr\u00e1ten\u00ed<\/h4><p class=\"theme-wp-block gb-responsive-460324-identifier\">Ak poskytnete svojim z\u00e1kazn\u00edkom vr\u00e1tenie pe\u0148az\u00ed za u\u017e zaplaten\u00e9 objedn\u00e1vky, dostanete od Amazonu percentu\u00e1lny predajn\u00fd poplatok zn\u00ed\u017een\u00fd o poplatok za spracovanie vo v\u00fd\u0161ke 5 eur alebo, ak je ni\u017e\u0161\u00ed, 20% percentu\u00e1lneho predajn\u00e9ho poplatku<\/p><p class=\"theme-wp-block gb-responsive-686788-identifier\"><strong>Pr\u00edklad v\u00fdpo\u010dtu:<\/strong><\/p><p class=\"theme-wp-block gb-responsive-383003-identifier\">Vr\u00e1tite z\u00e1kazn\u00edkovi celkov\u00fa predajn\u00fa cenu 20 eur za \u010dl\u00e1nok s percentu\u00e1lnym predajn\u00fdm poplatkom 7%. Poplatok za spracovanie vr\u00e1ten\u00ed je 0,28 \u20ac (20,00 \u20ac x 7% percentu\u00e1lny predajn\u00fd poplatok = 1,40 \u20ac)<\/p><p class=\"theme-wp-block gb-responsive-409947-identifier\">1,40 \u20ac (predajn\u00fd poplatok) &#8211; 0,28 \u20ac (poplatok za spracovanie vr\u00e1ten\u00ed) = 1,12 \u20ac (vr\u00e1tenie od Amazonu)<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-385313-identifier\">Amazon reklama<\/h4><p class=\"theme-wp-block gb-responsive-677753-identifier\">S Amazon Ads m\u00f4\u017eete prezentova\u0165 svoje \u010dl\u00e1nky alebo svoju zna\u010dku na webov\u00fdch str\u00e1nkach Amazon aj na extern\u00fdch platform\u00e1ch. Amazon pon\u00faka reklamn\u00e9 form\u00e1ty od sponzorovan\u00fdch produktov alebo sponzorovan\u00fdch zna\u010diek a\u017e po displejov\u00e9 a video reklamy, ako aj prisp\u00f4soben\u00e9 viacstranov\u00e9 obchody. T\u00fdmto sp\u00f4sobom m\u00f4\u017eu by\u0165 produkty umiestnen\u00e9 aj nad aktu\u00e1lnymi bestsellerami. Predajcovia m\u00f4\u017eu vytv\u00e1ra\u0165 cielen\u00e9 reklamn\u00e9 kampane a propagova\u0165 svoje vlastn\u00e9 ponuky pod ur\u010dit\u00fdmi k\u013e\u00fa\u010dov\u00fdmi slovami, produktmi a kateg\u00f3riami.<\/p><p class=\"theme-wp-block gb-responsive-358030-identifier\">Reklama je volite\u013en\u00e1, av\u0161ak najm\u00e4 pre predajcov vlastn\u00fdch zna\u010diek sa odpor\u00fa\u010da na zv\u00fd\u0161enie povedomia o zna\u010dke, podporu predaja a r\u00fdchle z\u00edskanie hodnoten\u00ed alebo zlep\u0161enie organick\u00e9ho hodnotenia.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-449788-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-advertising-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"amazon advertising\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/\">Inzerujte na Amazone v roku 2025 \u2013 V\u0161etko, \u010do potrebujete vedie\u0165<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Aj ke\u010f je nastavenie obchodu na Amazone jednoduch\u00e9, z\u00edskanie pozornosti pre v\u00e1\u0161 produkt si vy\u017eaduje trpezlivos\u0165. Je \u0165a\u017ek\u00e9 z\u00edska\u0165 potrebn\u00fa pozornos\u0165 na generovanie predaja, ke\u010f je to\u013eko predajcov, ktor\u00ed sa sna\u017eia pred\u00e1va\u0165 ten ist\u00fd predmet. Preto je vyu\u017eitie &#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-874007-identifier\">Ako pred\u00e1va\u0165 medzin\u00e1rodne na Amazone<\/h2><p class=\"theme-wp-block gb-responsive-99538-identifier\">Jednou z najv\u00e4\u010d\u0161\u00edch v\u00fdhod Amazonu je, \u017ee ka\u017ed\u00fd relat\u00edvne <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/cross-border-e-commerce-s-amazonom-ako-uspiet-v-medzinarodnom-predaji\/\">jednoducho m\u00f4\u017ee pred\u00e1va\u0165 na viacer\u00fdch medzin\u00e1rodn\u00fdch trhoch s iba jedn\u00fdm predajcovsk\u00fdm profilom<\/a>. To r\u00fdchlo dosiahne v\u00e4\u010d\u0161\u00ed dosah a zvy\u0161uje predaj. Eur\u00f3pske trhy samy o sebe pon\u00fakaj\u00fa nieko\u013eko mili\u00f3nov \u010fal\u0161\u00edch potenci\u00e1lnych z\u00e1kazn\u00edkov.<\/p><p class=\"theme-wp-block gb-responsive-151666-identifier\">Existuj\u00fa v\u0161ak aj niektor\u00e9 v\u00fdzvy. Okrem byrokratick\u00fdch \u0161pecif\u00edk je potrebn\u00e9 prisp\u00f4sobi\u0165 str\u00e1nku produktu nov\u00e9mu trhu. Okrem samotn\u00e9ho prekladu by sa malo zoh\u013eadni\u0165 aj to, \u017ee niektor\u00e9 farby alebo stylistick\u00e9 prostriedky maj\u00fa v in\u00fdch krajin\u00e1ch \u00faplne in\u00fd v\u00fdznam ako napr\u00edklad v Nemecku. Preto sa uistite, \u017ee sa obr\u00e1tite na profesion\u00e1lnu podporu.<\/p><p class=\"theme-wp-block gb-responsive-12357-identifier\">Cez program Fulfillment by Amazon Pan-EU sa preberaj\u00fa doprava, skladovanie a z\u00e1kazn\u00edcky servis aj v eur\u00f3pskom priestore \u2013 samozrejme v\u017edy s t\u00fdm najlep\u0161\u00edm, \u010do Amazon pon\u00faka. Ako predajca posielate svoje tovary napr\u00edklad do logistick\u00e9ho centra v \u0160panielsku a odtia\u013e sa o to postar\u00e1 online gigant. Takto u\u0161etr\u00edte aj na n\u00e1kladoch na dopravu, preto\u017ee nemus\u00edte dod\u00e1va\u0165 ka\u017ed\u00e9mu jednotliv\u00e9mu z\u00e1kazn\u00edkovi v zahrani\u010d\u00ed osobitne.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-244654-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/pan-eu-program-od-amazonu-vsetko-dolezite-o-preprave-v-eu\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140412\/pan-eu-amazon-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"pan-eu von amazon vorteile nachteile voraussetzungen\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/pan-eu-program-od-amazonu-vsetko-dolezite-o-preprave-v-eu\/\">Pan-EU program od Amazonu: V\u0161etko d\u00f4le\u017eit\u00e9 o preprave v E\u00da!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">S Pan-EU prepravou umo\u017e\u0148uje Amazon zasiela\u0165 a skladova\u0165 tovar v r\u00e1mci Eur\u00f3pskej \u00fanie za v\u00fdhodnej\u0161\u00edch podmienok FBA dodania. Tento sp\u00f4sob prepravy je roz\u0161\u00edren\u00edm tradi\u010dn\u00e9ho FBA programu. Ale \u010do to naozaj znamen\u00e1 zasiela\u0165 prostredn\u00edctvom Pan-EU? Na vyu\u017eitie pa&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-mozu-predajcovia-predavat-na-amazone-v-usa-kratky-sprievodca\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142759\/amazon-usa-verkaufen-steuern-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Wer auf Amazon in den USA verkaufen will, darf Steuern nicht au\u00dfer Acht lassen.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-mozu-predajcovia-predavat-na-amazone-v-usa-kratky-sprievodca\/\">Ako m\u00f4\u017eu predajcovia pred\u00e1va\u0165 na Amazone v USA? Kr\u00e1tky sprievodca<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Sledovali sme popul\u00e1rny webin\u00e1r na YouTube od quantified markets s Tillom Andernachom, odborn\u00edkom na expanziu na Amazon.com, a zhrnieme v\u00e1m, pre\u010do sa \u00fasilie oplat\u00ed a ako \u0165a\u017ek\u00e9 (alebo jednoduch\u00e9?) to naozaj je roz\u0161\u00edri\u0165 svoj biznis na Amazone do Severnej Amer&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-654884-identifier\">Reklama na Amazone \u2013 ako \u00faspe\u0161ne pred\u00e1va\u0165 na Amazone<\/h2><p class=\"theme-wp-block gb-responsive-154746-identifier\">Reklama na Amazone sa stala nevyhnutnou. Zatia\u013e \u010do sa m\u00f4\u017eete s pomocou <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-zvysit-viditelnost-produktu-pomocou-amazon-lightning-deals\/\">Amazon Blitz pon\u00fak<\/a> alebo ocenen\u00ed ako je titul bestseller, ozna\u010denie Amazon&#8217;s Choice odl\u00ed\u0161i\u0165 od in\u00fdch v\u00fdsledkov vyh\u013ead\u00e1vania, mus\u00edte pre tieto mo\u017enosti preuk\u00e1za\u0165 vynikaj\u00face metriky.<\/p><p class=\"theme-wp-block gb-responsive-142695-identifier\">Jedna vec, ktor\u00fa mus\u00edte ma\u0165 na pam\u00e4ti: Horn\u00e9 \u0161tyri poz\u00edcie s\u00fa v organickom vyh\u013ead\u00e1van\u00ed na Amazone ove\u013ea d\u00f4le\u017eitej\u0161ie ako poz\u00edcie 5 a\u017e 10. Pod\u013ea spravodajskej slu\u017eby e-commerce Marketplace Pulse s\u00fa organick\u00e9 hodnotenia na Amazone v porovnan\u00ed s platen\u00fdmi reklamami menej cenn\u00e9. Z prv\u00fdch dvadsiatich pon\u00fak, ktor\u00e9 kupuj\u00faci vid\u00ed vo vyh\u013ead\u00e1van\u00ed na Amazone, s\u00fa iba \u0161tyri organick\u00e9 v\u00fdsledky.<\/p><p class=\"theme-wp-block gb-responsive-543107-identifier\">Nem\u00f4\u017eete sa vyhn\u00fa\u0165 reklame na Amazone, ktor\u00e1 umiest\u0148uje va\u0161e ponuky na vidite\u013en\u00e9 miesta vo v\u00fdsledkoch vyh\u013ead\u00e1vania. S pomocou cielen\u00fdch rekl\u00e1m m\u00f4\u017eete bu\u010f svoje produkty, alebo cel\u00fd svoj obchod dosta\u0165 do zorn\u00e9ho po\u013ea kupuj\u00facich. Majte v\u0161ak na pam\u00e4ti, \u017ee najprv mus\u00edte udr\u017eiava\u0165 Buy Box<\/p><p class=\"theme-wp-block gb-responsive-341141-identifier\">M\u00e1te k dispoz\u00edcii rozsiahle mo\u017enosti, ako:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-114252-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-217154-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sponzorovan\u00e9 produkty<\/li><li class=\"theme-wp-block gb-responsive-687423-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sponzorovan\u00e9 zna\u010dky<\/li><li class=\"theme-wp-block gb-responsive-315592-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sponzorovan\u00e9 displejov\u00e9 reklamy<\/li><li class=\"theme-wp-block gb-responsive-383983-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Obchody Amazon<\/li><li class=\"theme-wp-block gb-responsive-518936-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Reklamn\u00e9 materi\u00e1ly Amazon DSP (Demand Side Platform)<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-159663-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/strong-kpi-na-amazone-co-udaje-amazonu-hovoria-o-vykonnosti-trhu-strong\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"KPIs: relevant f\u00fcr Amazon Marktplatzperformance\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/strong-kpi-na-amazone-co-udaje-amazonu-hovoria-o-vykonnosti-trhu-strong\/\"><strong>KPI na Amazone: \u010co \u00fadaje Amazonu hovoria o v\u00fdkonnosti trhu<\/strong><\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">S mili\u00f3nmi denn\u00fdch n\u00e1v\u0161tevn\u00edkov pon\u00faka Amazon predajcom obrovsk\u00fd potenci\u00e1l na prezent\u00e1ciu a predaj svojich produktov. Pre \u00faspe\u0161n\u00fd obchod je v\u0161ak rozhoduj\u00face sledova\u0165 k\u013e\u00fa\u010dov\u00e9 ukazovatele v\u00fdkonnosti (KPI) na Amazone. Pre\u010d\u00edtajte si tu, ktor\u00e9 Amazon KPI s\u00fa relevantn\u00e9 a ako ich m\u00f4\u017eete aplikova\u0165.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-seo-ako-optimalizovat-svoj-zoznam-pre-optimalne-umiestnenie-na-amazone\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30103149\/amazon-seo-listing-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-seo-ako-optimalizovat-svoj-zoznam-pre-optimalne-umiestnenie-na-amazone\/\">Amazon SEO: Ako optimalizova\u0165 svoj zoznam pre optim\u00e1lne umiestnenie na Amazone<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Mo\u017eno to pozn\u00e1te: Pon\u00fakate skvel\u00fd produkt na Amazone, ale ke\u010f sa pozriete na vyh\u013ead\u00e1vanie na Amazone, va\u0161e z\u00e1znamy sa neobjavuj\u00fa medzi prv\u00fdmi v\u00fdsledkami vyh\u013ead\u00e1vania. V najhor\u0161om pr\u00edpade sa nen\u00e1jdete ani na prvej str\u00e1nke. T\u00fdm sa \u0161anca, \u017ee sa tento \u010dl\u00e1nok pr&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140543\/amazon-sponsored-brands-ads-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon Sponsored Brands Ads sind eine gute M\u00f6glichkeit, Umsatz und Markenbekanntheit zu steigern.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-sponsored-brands-ako-urobit-svoju-znacku-vynimocnou-medzi-tisickami\/\">Amazon Sponsored Brands: Ako urobi\u0165 svoju zna\u010dku v\u00fdnimo\u010dnou medzi tis\u00edckami!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Ved\u013ea klasick\u00fdch rekl\u00e1m na produkty sa pod strechou Amazon Advertising skr\u00fdvaj\u00fa aj reklamy na zna\u010dky. Na rozdiel od mnoh\u00fdch in\u00fdch form\u00e1tov reklamy sa tento form\u00e1t reklamy nezameriava na jeden produkt, ale zd\u00f4raz\u0148uje cel\u00fa zna\u010dku. Preto nie je prekvapen\u00edm, \u017ee&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-154413-identifier\">Najd\u00f4le\u017eitej\u0161ie n\u00e1stroje na \u00faspe\u0161n\u00fd predaj na Amazone<\/h2><p class=\"theme-wp-block gb-responsive-688265-identifier\">R\u00f4zne \u00falohy a zodpovednosti predajcov na Amazone predstavuj\u00fa nieko\u013eko v\u00fdziev. Nez\u00e1le\u017e\u00ed na tom, \u010di h\u013ead\u00e1te spr\u00e1vny produkt, chcete optimalizova\u0165 svoju ponuku, automaticky prisp\u00f4sobi\u0165 svoje ceny alebo sa sna\u017e\u00edte odl\u00ed\u0161i\u0165 od konkurencie: Na \u00faspe\u0161n\u00fd predaj na Amazone m\u00e1te ako predajca k dispoz\u00edcii stovky n\u00e1strojov pre r\u00f4zne oblasti.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-560330-identifier\">1. AMALYZE<\/h3><p class=\"theme-wp-block gb-responsive-379395-identifier\">\u010casto pou\u017e\u00edvan\u00fdm analytick\u00fdm n\u00e1strojom pre predajcov na Amazone je AMALYZE. N\u00e1stroj zah\u0155\u0148a okrem in\u00e9ho n\u00e1stroje z nasleduj\u00facich oblast\u00ed:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-733360-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-214147-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">V\u00fdskum produktov, anal\u00fdza a sledovanie,<\/li><li class=\"theme-wp-block gb-responsive-85626-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">V\u00fdskum a sledovanie k\u013e\u00fa\u010dov\u00fdch slov<\/li><li class=\"theme-wp-block gb-responsive-112498-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">V\u00fdskum trhu, nicher a kateg\u00f3ri\u00ed<\/li><li class=\"theme-wp-block gb-responsive-927839-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ako aj anal\u00fdzy hodnoten\u00ed<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-421421-identifier\">Tak\u017ee v\u00fdskum nicher a kateg\u00f3ri\u00ed m\u00f4\u017ee poskytn\u00fa\u0165 zauj\u00edmav\u00e9 poh\u013eady na to, ktor\u00fd predajca pred\u00e1va ktor\u00fd produkt za ak\u00fa cenu na platforme, ko\u013eko vyu\u017e\u00edva Fulfillment by Amazon alebo ako hodnotenia produktu ovplyv\u0148uj\u00fa jeho hodnotenie.<\/p><p class=\"theme-wp-block gb-responsive-924850-identifier\">Okrem toho Amalyze hodnot\u00ed sponzorovan\u00e9 reklamy alebo PPC kampane. Predajcovia z\u00edskavaj\u00fa inform\u00e1cie o tom, \u010di sa reklamy skuto\u010dne zobrazovali potenci\u00e1lnym kupuj\u00facim pre platen\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1, na ktor\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 konkurenti pon\u00fakaj\u00fa pre PPC reklamy a ktor\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 by mohli by\u0165 na\u010falej zauj\u00edmav\u00e9 pre reklamu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-144798-identifier\">2. Hellotax<\/h3><p class=\"theme-wp-block gb-responsive-600386-identifier\">Ka\u017ed\u00fd, kto pred\u00e1va na Amazone, sa nem\u00f4\u017ee vyhn\u00fa\u0165 t\u00e9me dan\u00ed. Predajcovia, ktor\u00ed s\u00fa akt\u00edvni v Eur\u00f3pe, musia predov\u0161etk\u00fdm zabezpe\u010di\u0165 spr\u00e1vne zaobch\u00e1dzanie s da\u0148ou z pridanej hodnoty (DPH). Na to pon\u00faka Hellotax komplexn\u00e9 rie\u0161enie.<\/p><p class=\"theme-wp-block gb-responsive-70637-identifier\">\u0160peci\u00e1lne vyvinut\u00fd softv\u00e9r a t\u00edm da\u0148ov\u00fdch poradcov po celej Eur\u00f3pe do zna\u010dnej miery automatizuj\u00fa da\u0148 z pridanej hodnoty (DPH). Existuje bezplatn\u00e1 verzia softv\u00e9ru, ktor\u00e1 online predajcom poskytuje preh\u013ead o ich da\u0148ov\u00fdch povinnostiach a relevantn\u00fdch metrik\u00e1ch. Platen\u00e9 predplatn\u00e9 odomyk\u00e1 \u010fal\u0161ie funkcie a umo\u017e\u0148uje \u00fapln\u00e9 vybavenie DPH. Ponuka slu\u017eieb zah\u0155\u0148a okrem in\u00e9ho:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-602874-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-322804-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Registr\u00e1cie dane z pridanej hodnoty (DPH)<\/li><li class=\"theme-wp-block gb-responsive-333863-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pravideln\u00e9 hl\u00e1senia o dani z pridanej hodnoty (DPH)<\/li><li class=\"theme-wp-block gb-responsive-765886-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Uchov\u00e1vanie kore\u0161pondencie<\/li><li class=\"theme-wp-block gb-responsive-789595-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">KI-podporovan\u00e1, automatizovan\u00e1 kore\u0161pondencia s miestnymi da\u0148ov\u00fdmi \u00faradmi<\/li><li class=\"theme-wp-block gb-responsive-888280-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sledovanie pohybu tovaru a dodac\u00edch limitov v re\u00e1lnom \u010dase<\/li><li class=\"theme-wp-block gb-responsive-294357-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ozn\u00e1menia a pokyny pre splatn\u00e9 platby a in\u00e9 povinnosti<\/li><li class=\"theme-wp-block gb-responsive-323983-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Zabezpe\u010denie kvality a dodr\u017eiavanie v\u0161etk\u00fdch da\u0148ov\u00fdch predpisov<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-289696-identifier\">3. SELLERLOGIC<\/h3><p class=\"theme-wp-block gb-responsive-872229-identifier\">Bez dobr\u00fdch n\u00e1strojov na optimaliz\u00e1ciu cien nie je predaj na Amazone mo\u017en\u00fd. Sledovanie v\u00fdkonu produktov \u2013 \u010fal\u0161\u00ed z\u00e1sadn\u00fd aspekt \u00faspe\u0161n\u00e9ho podnikania na Amazone \u2013 je u\u013eah\u010den\u00e9 pomocou panelu ziskov. Pou\u017eitie \u0161peci\u00e1lneho n\u00e1stroja je tie\u017e odpor\u00fa\u010dan\u00e9 pre vr\u00e1tenie pe\u0148az\u00ed za chyby FBA. SELLERLOGIC pon\u00faka presne tieto slu\u017eby a je u\u017e roky neoddelite\u013enou s\u00fa\u010das\u0165ou n\u00e1strojovej v\u00fdbavy mnoh\u00fdch predajcov FBA.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-556535-identifier\">Repricer<\/h4><p class=\"theme-wp-block gb-responsive-660311-identifier\">Dynamick\u00fd a inteligentn\u00fd <a href=\"https:\/\/www.sellerlogic.com\/sk\/amazon-dynamic-repricing-tool\/\">SELLERLOGIC Repricer<\/a> pracuje. To znamen\u00e1, \u017ee nielen\u017ee analyzuje v\u0161etky relevantn\u00e9 \u00fadaje a metriky, ale aj cel\u00fa trhov\u00fa situ\u00e1ciu.<\/p><p class=\"theme-wp-block gb-responsive-702724-identifier\">Aby sa to dosiahlo, cena sa najprv nastav\u00ed tak n\u00edzko, \u017ee produkt z\u00edska Buy Box; akon\u00e1hle sa to dosiahne, cena sa znovu prisp\u00f4sob\u00ed a optimalizuje. Cie\u013eom je uk\u00e1za\u0165 najvy\u0161\u0161iu mo\u017en\u00fa cenu za Buy Box. Mnoh\u00e9 in\u00e9 Repricer v\u0161ak optimalizuj\u00fa len pre najni\u017e\u0161iu cenu a t\u00fdm riskuj\u00fa pokles cien.<\/p><p class=\"theme-wp-block gb-responsive-109431-identifier\">Automatizovan\u00e9 prepricing m\u00f4\u017ee by\u0165 v\u00fdhodn\u00e9 aj pre produkty s vlastnou zna\u010dkou. Napr\u00edklad s n\u00e1strojom SELLERLOGIC je mo\u017en\u00e9 vykon\u00e1va\u0165 zmeny cien v z\u00e1vislosti od dopytu alebo dennej doby.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-669759-identifier\">Business Analytics<\/h4><p class=\"theme-wp-block gb-responsive-268437-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sk\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> bol \u0161peci\u00e1lne vyvinut\u00fd pre predajcov na Amazone a poskytuje podrobn\u00fd preh\u013ead o relevantn\u00fdch \u00fadajoch o produktoch v paneli ziskov \u2013 a\u017e do dvoch rokov sp\u00e4tne a takmer v re\u00e1lnom \u010dase.<\/p><p class=\"theme-wp-block gb-responsive-491527-identifier\">To v\u00e1m umo\u017e\u0148uje zobrazi\u0165 v\u00e1\u0161 v\u00fdkon na r\u00f4znych \u00farovniach, a to v s\u00favislosti s \u00fa\u010dtom Amazon, trhom a dokonca aj pre ka\u017ed\u00fd jednotliv\u00fd produkt. Okrem toho profitujete z intuit\u00edvneho ovl\u00e1dania a mo\u017enosti filtrova\u0165 \u00fadaje o produktoch pod\u013ea va\u0161ich preferenci\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-450389-identifier\">N\u00e1stroj poskytuje podrobn\u00e9 preh\u013eady o ziskoch a n\u00e1kladoch. Ak predajcovia na trhu vedia, ktor\u00e9 produkty s\u00fa nerentabiln\u00e9 a m\u00f4\u017eu r\u00fdchlo identifikova\u0165 n\u00e1klady, ktor\u00e9 je potrebn\u00e9 optimalizova\u0165, je mo\u017en\u00e9 robi\u0165 informovan\u00e9 strategick\u00e9 rozhodnutia. Iba tak m\u00f4\u017ee by\u0165 rentabilita podnikania na Amazone dlhodobo udr\u017ean\u00e1.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-143309-identifier\">Lost &#038; Found<\/h4><p class=\"theme-wp-block gb-responsive-149741-identifier\">Pri spracovan\u00ed objedn\u00e1vok v skladoch FBA rob\u00ed Amazon niekedy tie\u017e chyby. To nie je prekvapuj\u00face vzh\u013eadom na obrovsk\u00e9 objemy predaja. St\u00e1va sa to len nepr\u00edjemn\u00fdm, ke\u010f s\u00fa produkty po\u0161koden\u00e9, vr\u00e1tenia neprich\u00e1dzaj\u00fa a\/alebo s\u00fa poplatky FBA nespr\u00e1vne vypo\u010d\u00edtan\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-153006-identifier\">Amazon je povinn\u00fd pokry\u0165 \u0161kodu. Tu prich\u00e1dza <a href=\"https:\/\/www.sellerlogic.com\/sk\/amazon-lost-and-found\/\">SELLERLOGIC Lost &#038; Found<\/a> do hry. Tento n\u00e1stroj preh\u013ead\u00e1va spr\u00e1vy FBA, identifikuje nezrovnalosti a okam\u017eite ich hl\u00e1si. To je mo\u017en\u00e9 sp\u00e4tne, a v obzvl\u00e1\u0161\u0165 zlo\u017eit\u00fdch pr\u00edpadoch zasahuje odborn\u00fd t\u00edm SELLERLOGIC, aby zabezpe\u010dil \u010do najlep\u0161ie spracovanie a efekt\u00edvnu komunik\u00e1ciu s Amazonom.<\/p><p class=\"theme-wp-block gb-responsive-877869-identifier\">\u010eal\u0161\u00ed v\u00fdber najd\u00f4le\u017eitej\u0161\u00edch n\u00e1strojov n\u00e1jdete ni\u017e\u0161ie.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-538319-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/ktore-nastroje-amazon-fba-mozu-predajcovia-na-trhu-skutocne-vyuzit-12-odporucani-pre-predajcov\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142939\/amazon-fba-software-tools-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon FBA: Mit Software und Tools ist die t\u00e4gliche Arbeit ein Klacks!\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/ktore-nastroje-amazon-fba-mozu-predajcovia-na-trhu-skutocne-vyuzit-12-odporucani-pre-predajcov\/\">Ktor\u00e9 n\u00e1stroje Amazon FBA m\u00f4\u017eu predajcovia na trhu skuto\u010dne vyu\u017ei\u0165? 12 odpor\u00fa\u010dan\u00ed pre predajcov<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">T\u00ed, ktor\u00ed ved\u00fa \u00faspe\u0161n\u00fd podnik, vedia, \u017ee nedostatok \u010dasu je rozhoduj\u00facim faktorom v ka\u017edodennej prev\u00e1dzke. V\u017edy je treba urobi\u0165 tis\u00edc vec\u00ed naraz a de\u0148 sa nikdy nezd\u00e1 ma\u0165 dostatok hod\u00edn. To plat\u00ed aj pre profesion\u00e1lnych predajcov Amazon FBA, ktor\u00ed chc\u00fa posun\u00fa&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/optimalizacia-cien-na-amazone-5-dovodov-preco-je-repricer-nevyhnutny\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142848\/fuenf-gru%CC%88nde-fuer-amazon-preisoptimierung-thumbnail.png\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"5 Gr\u00fcnde f\u00fcr die Preisoptimierung auf Amazon\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/optimalizacia-cien-na-amazone-5-dovodov-preco-je-repricer-nevyhnutny\/\">Optimaliz\u00e1cia cien na Amazone \u2013 5 d\u00f4vodov, pre\u010do je Repricer nevyhnutn\u00fd<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Ka\u017ed\u00fd, kto pred\u00e1va na Amazone, vie, ak\u00e9 hyperkonkuren\u010dn\u00e9 prostredie trh predstavuje. Na Amazone existuje nielen konkurencia medzi jednotliv\u00fdmi produktmi, ale aj medzi poskytovate\u013emi rovnak\u00e9ho produktu. V poslednom pr\u00edpade \u010dasto rozhoduje spr\u00e1vna cena o tom,&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-870200-identifier\">Z\u00e1ver<\/h2><p class=\"theme-wp-block gb-responsive-110142-identifier\">Predaj na Amazone nie je z\u00e1le\u017eitos\u0165ou 10 min\u00fat a po\u010diato\u010dn\u00fd kapit\u00e1l je tie\u017e v\u00fdrazne nad 50 eur. Iba h\u013eadanie vhodn\u00e9ho produktu si vy\u017eaduje zna\u010dn\u00e9 mno\u017estvo \u010dasu a zru\u010dnost\u00ed. Ako ukazuje n\u00e1\u0161 \u010dl\u00e1nok, vstup do tohto odvetvia si vy\u017eaduje ve\u013ea \u00fasilia a m\u00f4\u017ee by\u0165 pre nezku\u0161en\u00fdch predajcov k\u013eukat\u00fd. S rast\u00facim know-how a sk\u00fasenos\u0165ami v\u0161ak budete postupne schopn\u00ed kona\u0165 r\u00fdchlej\u0161ie, pokia\u013e ide o prisp\u00f4sobenie podnikania a produktov trhov\u00fdm podmienkam.<\/p><p class=\"theme-wp-block gb-responsive-805435-identifier\">Bez pou\u017eitia softv\u00e9rov\u00fdch rie\u0161en\u00ed je dnes ve\u013emi \u0165a\u017ek\u00e9 sta\u0165 sa \u00faspe\u0161n\u00fdm predajcom na Amazone. Inak rob\u00edte nespr\u00e1vne rozhodnutia, ktor\u00e9 v\u00e1s nakoniec bud\u00fa st\u00e1\u0165 ve\u013ea pe\u0148az\u00ed. Napokon, slu\u017eba Fulfillment by Amazon je d\u00f4le\u017eitou podporou pre za\u010d\u00ednaj\u00facich a etablovan\u00fdch online predajcov, preto\u017ee preber\u00e1 obrovsk\u00e9 mno\u017estvo \u00faloh pre obchodn\u00e9 tovary a poskytovate\u013eov vlastn\u00fdch zna\u010diek.<\/p><p class=\"theme-wp-block gb-responsive-562451-identifier\">Predaj na Amazone je preto t\u00e9mou multitaskingu, kde s\u00fa know-how, chu\u0165 experimentova\u0165 a vytrvalos\u0165 ve\u013emi d\u00f4le\u017eit\u00e9. Dodr\u017eiavajte pravidl\u00e1 Amazonu, investujte \u010das do h\u013eadania spr\u00e1vnych produktov a s\u00fastre\u010fte sa na automatiz\u00e1ciu procesov \u2013 takto m\u00f4\u017eete vybudova\u0165 \u00faspe\u0161n\u00e9 podnikanie na Amazone.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-589702-identifier\"><strong>\u010casto kladen\u00e9 ot\u00e1zky<\/strong><\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1613386141343\"><strong class=\"schema-faq-question\">Pre\u010do by ste mali pred\u00e1va\u0165 na Amazone?<\/strong> <p class=\"schema-faq-answer\">Amazon je jedn\u00fdm z najv\u00e4\u010d\u0161\u00edch online predajcov na svete. Iba v Nemecku dosiahla spolo\u010dnos\u0165 v roku 2020 obrat pribli\u017ene 29,57 miliardy dol\u00e1rov. Takmer polovica Nemcov objedn\u00e1va ob\u010das alebo pravidelne na Amazone a e\u0161te viac ich vyh\u013ead\u00e1va produkty cez vyh\u013ead\u00e1vanie Amazon. \u010eal\u0161ou v\u00fdhodou pre predajcov na trhu je jednoduch\u00fd vstup: predajcovia m\u00f4\u017eu pred\u00e1va\u0165 online bez toho, aby si museli zriadi\u0165 vlastn\u00fd online obchod.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613386906887\"><strong class=\"schema-faq-question\">Kto by mal pred\u00e1va\u0165 na Amazone?<\/strong> <p class=\"schema-faq-answer\">V z\u00e1sade m\u00f4\u017ee pred\u00e1va\u0165 ka\u017ed\u00fd na Amazone. V\u0161etko, \u010do potrebujete, je predajn\u00e9 konto. Aby ste v\u0161ak boli naozaj \u00faspe\u0161n\u00ed a generovali dostato\u010dn\u00fd obrat, mali by ste prem\u00fd\u0161\u013ea\u0165 o svojich produktoch, zos\u00faladen\u00e9 strat\u00e9gie at\u010f. Preto\u017ee len t\u00ed, ktor\u00ed sa k veci postavia s premyslen\u00fdm celkov\u00fdm konceptom, maj\u00fa \u0161ancu zabezpe\u010di\u0165 si \u017eiadan\u00fa Buy Box alebo sa objavi\u0165 na vrchole vyh\u013ead\u00e1vania.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613386914950\"><strong class=\"schema-faq-question\">Ak\u00e9 s\u00fa v\u00fdhody predaja na Amazone?<\/strong> <p class=\"schema-faq-answer\">Cez Amazon z\u00edskavaj\u00fa predajcovia naraz pr\u00edstup k viac ako 40 mili\u00f3nom z\u00e1kazn\u00edkov len v Nemecku. Technick\u00e9 znalosti pre online obchod, platobn\u00fd syst\u00e9m at\u010f. nie s\u00fa nevyhnutne potrebn\u00e9. Predajcovia tie\u017e nemusia by\u0165 logistick\u00fdmi profesion\u00e1lmi, preto\u017ee program Fulfillment by Amazon m\u00f4\u017ee prevzia\u0165 skladovanie a zasielanie produktov. Dokonca ani z\u00e1kazn\u00edcky servis nemus\u00ed spravova\u0165 nikto s\u00e1m. Takto m\u00f4\u017eu aj mal\u00e9 podniky s jedn\u00fdm alebo nieko\u013ek\u00fdmi zamestnancami zvl\u00e1dnu\u0165 objem objedn\u00e1vok.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613388274725\"><strong class=\"schema-faq-question\">Ak\u00e9 produkty m\u00f4\u017eem pred\u00e1va\u0165 na Amazone?<\/strong> <p class=\"schema-faq-answer\">Existuj\u00fa dve \u0161irok\u00e9 produktov\u00e9 kateg\u00f3rie na Amazone: obchodn\u00e9 tovary s\u00fa produkty od in\u00fdch zna\u010diek, ktor\u00e9 pred\u00e1vaj\u00fa tretie strany. Vlastn\u00e9 zna\u010dky s\u00fa naopak produkty, ktor\u00e9 pred\u00e1va priamo majite\u013e zna\u010dky. Z poh\u013eadu predajcu je rozhoduj\u00face vedie\u0165, ak\u00fd typ produktu pred\u00e1vam: pri obchodn\u00fdch tovaroch by som sa mal sna\u017ei\u0165 z\u00edska\u0165 Buy Box, zatia\u013e \u010do pri vlastn\u00fdch zna\u010dk\u00e1ch ide viac o dosiahnutie dobr\u00e9ho hodnotenia vo vyh\u013ead\u00e1van\u00ed.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613388555989\"><strong class=\"schema-faq-question\">Ako m\u00f4\u017eem pred\u00e1va\u0165 produkty na Amazone?<\/strong> <p class=\"schema-faq-answer\">Na to potrebujete v z\u00e1sade len predajn\u00e9 konto \u2013 bu\u010f v z\u00e1kladnom, alebo v profesion\u00e1lnom pl\u00e1ne. Posledn\u00fd sa oplat\u00ed u\u017e od 40 objedn\u00e1vok mesa\u010dne. Av\u0161ak na Amazone je vysok\u00fd tlak konkurencie. Preto by ste mali analyzova\u0165 trh, definova\u0165 strat\u00e9giu prisp\u00f4soben\u00fa v\u00e1\u0161mu podnikaniu a zoh\u013eadni\u0165 n\u00e1klady, ktor\u00e9 v\u00e1s \u010dakaj\u00fa.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-733457-identifier has-small-font-size\">Obrazov\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9 Aleksei \u2013 stock.adobe.com \/ \u00a9 roman3d \u2013 stock.adobe.com \/ \u00a9 roman3d \u2013 stock.adobe.com \/ \u00a9 Tierney \u2013 stock.adobe.com \/ \u00a9 Amazon.de<\/p>","protected":false},"excerpt":{"rendered":"<p>Mnoh\u00ed chc\u00fa pred\u00e1va\u0165 na Amazone &#8211; len nieko\u013ek\u00ed vedia, \u010do to znamen\u00e1. Ujasn\u00edme v\u0161etky d\u00f4le\u017eit\u00e9 ot\u00e1zky: Na \u010do si mus\u00edm da\u0165 pozor pred za\u010dat\u00edm, ktor\u00fd predajn\u00fd \u00fa\u010det je ten spr\u00e1vny a ako to vlastne pokra\u010duje? \u010c\u00edtajte teraz!<\/p>\n","protected":false},"author":8,"featured_media":7768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1482],"tags":[],"class_list":["post-228108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-predaj-na-amazone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sta\u0148te sa predajcom na Amazone: Sprievodca pre \u00faspe\u0161n\u00fd \u0161tart<\/title>\n<meta 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\/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kateryna Kogan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"28 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/uspesne-predavat-na-amazone-tu-je-navod-v-roku-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/uspesne-predavat-na-amazone-tu-je-navod-v-roku-2025\/\"},\"author\":{\"name\":\"Kateryna Kogan\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\"},\"headline\":\"\u00daspe\u0161ne pred\u00e1va\u0165 na Amazone &#8211; tu je n\u00e1vod v roku 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Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kateryna-kogan\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/author\/kateryna-kogan\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/uspesne-predavat-na-amazone-tu-je-navod-v-roku-2025\/#faq-question-1613386141343\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/uspesne-predavat-na-amazone-tu-je-navod-v-roku-2025\/#faq-question-1613386141343\",\"name\":\"Pre\u010do by ste mali pred\u00e1va\u0165 na Amazone?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Amazon je jedn\u00fdm z najv\u00e4\u010d\u0161\u00edch online predajcov na svete. Iba v Nemecku dosiahla spolo\u010dnos\u0165 v roku 2020 obrat pribli\u017ene 29,57 miliardy dol\u00e1rov. 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