{"id":228114,"date":"2020-08-11T14:07:00","date_gmt":"2020-08-11T14:07:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/okruhla-cesta-alebo-aku-dolezitu-ulohu-zohrava-miera-vratenia-na-amazone\/"},"modified":"2020-08-11T14:07:00","modified_gmt":"2020-08-11T14:07:00","slug":"okruhla-cesta-alebo-aku-dolezitu-ulohu-zohrava-miera-vratenia-na-amazone","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/okruhla-cesta-alebo-aku-dolezitu-ulohu-zohrava-miera-vratenia-na-amazone\/","title":{"rendered":"Okr\u00fahla cesta, alebo: Ak\u00fa d\u00f4le\u017eit\u00fa \u00falohu zohr\u00e1va miera vr\u00e1tenia na Amazone?"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-5526-identifier\">Pre v\u00e4\u010d\u0161inu online predajcov je to d\u00f4le\u017eit\u00e1 v\u00fdkonnostn\u00e1 metrika: miera vr\u00e1tenia. Pre predajcov na Amazone v\u0161ak zvy\u010dajne nehr\u00e1 naozaj ve\u013ek\u00fa \u00falohu. Najm\u00e4 resellery, ktor\u00ed maj\u00fa v portf\u00f3liu preva\u017ene obchodn\u00fd tovar, sa sk\u00f4r zameriavaj\u00fa na nespokojnos\u0165 z\u00e1kazn\u00edkov s vr\u00e1ten\u00edm. Av\u0161ak aj samotn\u00e1 Amazon ret\u00fara m\u00f4\u017ee ma\u0165 vplyv na v\u00fdkon produktu alebo online predajcu.<\/p><p class=\"theme-wp-block gb-responsive-78463-identifier\">V z\u00e1sade si musia predajcovia uvedomi\u0165: Ka\u017ed\u00e1 aj t\u00e1 najmen\u0161ia hodnota KPI je zaznamenan\u00e1 Amazonom. Vr\u00e1tenie tovaru, doba dodania alebo predajn\u00e1 cena \u2013 v\u0161etko m\u00e1 pre tohto giganta v oblasti e-commerce v\u00fdznam. To sa d\u00e1 vidie\u0165 aj na mnoh\u00fdch r\u00f4znych faktoroch, na z\u00e1klade ktor\u00fdch sa rozhoduje, <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najdolezitejsich-kriterii-na-vitazstvo-v-buy-box-na-amazone-a-ako-udrzat-svoje-metriky-pod-kontrolou-2\/\">ktor\u00fd predajca sa objav\u00ed v Buy Box<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-342090-identifier\">Podobne je to aj pri hodnoten\u00ed produktov s priv\u00e1tnou zna\u010dkou. Tu sa navy\u0161e dost\u00e1va do hry faktor SEO. Pre algoritmus A9 zohr\u00e1va napr\u00edklad k\u013e\u00fa\u010dov\u00e9 slovo rozhoduj\u00facu \u00falohu. Ale na poradie, v akom sa zobrazuj\u00fa v\u00fdsledky vyh\u013ead\u00e1vania, m\u00e1 vplyv aj miera vr\u00e1tenia predajcu na Amazone. V tomto blogovom pr\u00edspevku v\u00e1m chceme uk\u00e1za\u0165, ako funguje vr\u00e1tenie tovaru na Amazone a ak\u00fdm sp\u00f4sobom m\u00f4\u017ee miera ovplyvni\u0165 hodnotenie a zisk Buy Box.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-826364-identifier\">Ako funguje na Amazone pr\u00e1vo na odst\u00fapenie od zmluvy<\/h2><p class=\"theme-wp-block gb-responsive-891175-identifier\">Amazon je absol\u00fatne orientovan\u00fd na z\u00e1kazn\u00edka. V centre pozornosti je v\u017edy dokonal\u00fd z\u00e1kazn\u00edcky z\u00e1\u017eitok. A to zah\u0155\u0148a aj to, \u017ee z\u00e1kazn\u00edci m\u00f4\u017eu objednan\u00fd tovar relat\u00edvne jednoducho vr\u00e1ti\u0165 tomuto online gigantu, pokia\u013e tak urobia v stanovenom term\u00edne na vr\u00e1tenie tovaru. Preto sa to na konci oplat\u00ed: V\u010faka istote, \u017ee takmer v\u0161etko m\u00f4\u017eu vr\u00e1ti\u0165 sp\u00e4\u0165 Amazonu, a spokojnosti, ktor\u00fa bezprobl\u00e9mov\u00e9 spracovanie vr\u00e1tenia vyvol\u00e1va u z\u00e1kazn\u00edkov, nie je ani relat\u00edvne vysok\u00e1 miera vr\u00e1tenia pre Amazon ve\u013ek\u00fdm probl\u00e9mom: Vyhnutie sa riziku pre z\u00e1kazn\u00edka vedie k signifikantne vy\u0161\u0161\u00edm po\u010dtom objedn\u00e1vok.<\/p><p class=\"theme-wp-block gb-responsive-657636-identifier\">Pod\u013ea toho bolo zaveden\u00e9 aj celkom preh\u013eadn\u00e9 syst\u00e9m. Z\u00e1kazn\u00edci Amazonu sa prihl\u00e1sia do <a href=\"https:\/\/www.amazon.de\/ap\/signin?openid.pape.max_auth_age=3600&amp;openid.return_to=https%3A%2F%2Fwww.amazon.de%2Fspr%2Freturns%2Fhomepage%2Fhomepage.html%2Fref%3Dsxts_snpl_4_1_79cb088e-3883-487e-a791-6bb23eba7edb%3Fpf_rd_p%3D79cb088e-3883-487e-a791-6bb23eba7edb%26pf_rd_r%3DNWV9B6N4VJ3XTC6M0KY7%26pd_rd_wg%3DwXYkm%26pd_rd_w%3DjMMZq%26qid%3D1596462035%26pd_rd_r%3Ddb9f7a3b-5d1f-4bdf-a005-0a1f982f29d6&amp;openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;openid.assoc_handle=amzn_psr_desktop_de&amp;openid.mode=checkid_setup&amp;language=de_DE&amp;openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">online stredisko na vr\u00e1tenie tovaru<\/a>. Tam s\u00fa zobrazen\u00e9 v\u0161etky ich objedn\u00e1vky, pri ktor\u00fdch m\u00f4\u017eu vraca\u0165 polo\u017eky. Kliknut\u00edm na pr\u00edslu\u0161n\u00e9 tla\u010didlo sa spust\u00ed vr\u00e1tenie a Amazon poskytne \u0161t\u00edtok na vr\u00e1tenie. Pri objedn\u00e1vkach z Marketplace mus\u00ed predajca online najprv udeli\u0165 s\u00fahlas. Potom sa t\u00e1to ret\u00fara zapo\u010d\u00edtava aj do miery vr\u00e1tenia predajcu na Amazone.<\/p><p class=\"theme-wp-block gb-responsive-133475-identifier\">Zvy\u010dajne m\u00f4\u017eu online nakupuj\u00faci vraca\u0165 polo\u017eky do 30-d\u0148ovej lehoty na vr\u00e1tenie tovaru Amazonu. <a href=\"https:\/\/www.amazon.de\/gp\/help\/customer\/display.html\/ref=sxts_snpl_4_2_79cb088e-3883-487e-a791-6bb23eba7edb?pf_rd_p=79cb088e-3883-487e-a791-6bb23eba7edb&amp;pf_rd_r=NWV9B6N4VJ3XTC6M0KY7&amp;pd_rd_wg=wXYkm&amp;pd_rd_w=jMMZq&amp;nodeId=200804690&amp;qid=1596462035&amp;pd_rd_r=db9f7a3b-5d1f-4bdf-a005-0a1f982f29d6\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Podmienky vr\u00e1tenia<\/a> v\u0161ak poznaj\u00fa r\u00f4zne typy vr\u00e1tenia. Defektn\u00e9 polo\u017eky m\u00f4\u017eu by\u0165 napr\u00edklad vr\u00e1ten\u00e9 a\u017e do dvoch rokov po prijat\u00ed tovaru, in\u00e9 polo\u017eky, ako s\u00fa potraviny, nemusia by\u0165 v\u00f4bec vr\u00e1ten\u00e9. Predajcovia na Marketplace m\u00f4\u017eu zase <a href=\"https:\/\/www.amazon.de\/gp\/help\/customer\/display.html\/ref=sxts_snpl_4_4_79cb088e-3883-487e-a791-6bb23eba7edb?pf_rd_p=79cb088e-3883-487e-a791-6bb23eba7edb&amp;pf_rd_r=NWV9B6N4VJ3XTC6M0KY7&amp;pd_rd_wg=wXYkm&amp;pd_rd_w=jMMZq&amp;nodeId=201819160&amp;qid=1596462035&amp;pd_rd_r=db9f7a3b-5d1f-4bdf-a005-0a1f982f29d6\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">definova\u0165 vlastn\u00e9 podmienky<\/a> pre vr\u00e1tenie tovaru na Amazone \u2013 tieto musia v\u0161ak \u201easpo\u0148 zodpoveda\u0165 podmienkam vr\u00e1tenia Amazonu\u201c.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-42682-identifier\">Ak\u00e1 je priemern\u00e1 miera vr\u00e1tenia na Amazone?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-11008-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren.jpeg\" alt=\"Predajcovia na Amazone by sa mali vyh\u00fdba\u0165 vr\u00e1teniam, ale to je jednoduch\u0161ie poveda\u0165 ako urobi\u0165.\" class=\"wp-image-55807\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-333486-identifier\">V z\u00e1sade je miera vr\u00e1tenia na Amazone v\u017edy vy\u0161\u0161ia ako v ostatnom online obchode, pr\u00e1ve preto, \u017ee e-commerce gigant je vo\u010di svojim z\u00e1kazn\u00edkom tak\u00fd \u00fastretov\u00fd. Av\u0161ak poskytn\u00fa\u0165 v\u0161eobecn\u00fa odpove\u010f na to, ak\u00e1 je priemern\u00e1 miera vr\u00e1tenia \u0161pecifick\u00e1 pre Amazon, je vzh\u013eadom na rozmanitos\u0165 produktov\u00fdch kateg\u00f3ri\u00ed a produktov takmer nemo\u017en\u00e9. <a href=\"http:\/\/www.retourenforschung.de\/definition_statistiken-retouren-deutschland.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Univerzita v Bambergu v\u0161ak zhroma\u017edila niektor\u00e9 \u00fadaje a fakty v r\u00e1mci svojho v\u00fdskumu o vr\u00e1teniach<\/a>. Pod\u013ea toho je frekvencia vr\u00e1ten\u00ed najm\u00e4 z\u00e1visl\u00e1 od<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-952223-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-514616-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">produktovej <strong>kateg\u00f3rie<\/strong> a<\/li><li class=\"theme-wp-block gb-responsive-959056-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">platobnej <strong>met\u00f3dy<\/strong>.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-404733-identifier\">Pod\u013ea Univerzity v Bambergu sa pre predajcov v najv\u00fdnosnej\u0161\u00edch produktov\u00fdch kateg\u00f3ri\u00e1ch vy\u017eaduje nasleduj\u00faca miera vr\u00e1tenia, ktor\u00e1 bude na Amazone pravdepodobne e\u0161te o nie\u010do vy\u0161\u0161ia.<\/p><p class=\"theme-wp-block gb-responsive-276718-identifier\"><strong>Tabu\u013eka 1: Pravdepodobnos\u0165 vr\u00e1tenia bal\u00edka (Alpha miera vr\u00e1tenia):<\/strong><\/p><figure class=\"theme-wp-block wp-block-table is-style-stripes\"><table><thead><tr><th><strong>Platobn\u00e1 met\u00f3da<\/strong><\/th><th><strong>Spotrebn\u00e1 elektronika<\/strong><\/th><th><strong>M\u00f3da<\/strong><\/th><th><strong>M\u00e9di\u00e1\/Knihy<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Rechnung<\/td><td>18,60%<\/td><td>55,65%<\/td><td>11,45%<\/td><\/tr><tr><td>E-Payment<\/td><td>13,68%<\/td><td>44,10%<\/td><td>8,08%<\/td><\/tr><tr><td>Vorkasse<\/td><td>8,59%<\/td><td>30,15%<\/td><td>4,46%<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"theme-wp-block gb-responsive-937571-identifier\"><strong>Tabu\u013eka 2: Pravdepodobnos\u0165 vr\u00e1tenia polo\u017eky (Beta miera vr\u00e1tenia):<\/strong><\/p><figure class=\"theme-wp-block wp-block-table is-style-stripes\"><table><thead><tr><th><strong>Sp\u00f4sob platby<\/strong><\/th><th><strong>Spotrebn\u00e1 elektronika<\/strong><\/th><th><strong>M\u00f3da<\/strong><\/th><th><strong>M\u00e9di\u00e1\/Knihy<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Rechnung<\/td><td>14,35%<\/td><td>45,87%<\/td><td>5,83%<\/td><\/tr><tr><td>E-Payment<\/td><td>8,75%<\/td><td>37,31%<\/td><td>5,58%<\/td><\/tr><tr><td>Vorkasse<\/td><td>5,39%<\/td><td>26,13%<\/td><td>3,92%<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"theme-wp-block gb-responsive-34170-identifier\" style=\"font-size:12px\"><em>Zdroj:\u00a0<a href=\"http:\/\/www.retourenforschung.de\/definition_statistiken-retouren-deutschland.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">V\u00fdskum vr\u00e1tenia<\/a>\u00a0Univerzity v Bambergu<\/em><\/p><p class=\"theme-wp-block gb-responsive-781579-identifier\">V tomto bode sa asi v\u0161etci zhoduj\u00fa: V nemeckom online obchode sa vracia pr\u00edli\u0161 ve\u013ea tovaru. Preto\u017ee ka\u017ed\u00e9 vr\u00e1tenie stoj\u00ed peniaze. Nielen \u017eivotn\u00e9 prostredie alebo spolo\u010dnos\u0165 ako celok, ale aj online predajcu. Priemerne ka\u017ed\u00e9 vr\u00e1tenie sp\u00f4sobuje n\u00e1klady vo v\u00fd\u0161ke 7,93 eura. Skuto\u010dn\u00e9 n\u00e1klady v\u0161ak silne z\u00e1visia od po\u010dtu spracovan\u00fdch vr\u00e1ten\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-517694-identifier\"><strong>Tabu\u013eka 3: Priemern\u00e9 n\u00e1klady na vr\u00e1tenie v z\u00e1vislosti od spracovan\u00fdch vr\u00e1ten\u00ed:<\/strong><\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><strong>Po\u010det vr\u00e1ten\u00ed za rok<\/strong><\/td><td><strong>N\u00e1klady na proces<\/strong><\/td><\/tr><tr><td>Menej ako 10.000 vr\u00e1ten\u00ed<\/td><td>17,70 Euro<\/td><\/tr><tr><td>Medzi 10.000 a 50.000 vr\u00e1ten\u00ed<\/td><td>6,61 Euro<\/td><\/tr><tr><td>Viac ako 50.000 vr\u00e1ten\u00ed<\/td><td>5,18 Euro<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"theme-wp-block gb-responsive-331253-identifier\">Tituly najm\u00e4 robil Amazon, preto\u017ee koncern vo ve\u013ekom rozsahu nechal ni\u010di\u0165 polo\u017eky, ktor\u00e9 s\u00edce boli vr\u00e1ten\u00e9, ale boli \u00faplne nepo\u0161koden\u00e9. Je teda v z\u00e1ujme firiem, ako aj spotrebite\u013eov a \u017eivotn\u00e9ho prostredia, aby sa vracalo menej bal\u00edkov.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-605469-identifier\">Ako mo\u017eno zn\u00ed\u017ei\u0165 vr\u00e1tenia na Amazone?<\/h3><p class=\"theme-wp-block gb-responsive-693983-identifier\">Vzh\u013eadom na tieto desiv\u00e9 vysok\u00e9 \u010d\u00edsla je opr\u00e1vnen\u00e1 ot\u00e1zka, ak\u00e9 opatrenia m\u00f4\u017eu online predajcovia prija\u0165, aby povzbudili svojich z\u00e1kazn\u00edkov, aby vracali menej bal\u00edkov. A zatia\u013e \u010do predajcovia na trhovisk\u00e1ch maj\u00fa \u010dasto len obmedzen\u00e9 mo\u017enosti vplyvu, pri miere vr\u00e1tenia je to in\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-306337-identifier\">Nasleduj\u00face tipy pom\u00f4\u017eu, aby ste nemuseli tak \u010dasto zaznamen\u00e1va\u0165 vr\u00e1tenie na Amazone:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-577661-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-240915-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>R\u00fdchlos\u0165 dodania<\/strong>: Pokia\u013e nie je zapojen\u00fd do programu FBA, mali by predajcovia dba\u0165 na to, aby \u010do najr\u00fdchlej\u0161ie odosielali. \u010c\u00edm dlh\u0161ie z\u00e1kazn\u00edk \u010dak\u00e1 na svoju objedn\u00e1vku, t\u00fdm sk\u00f4r ju po\u0161le sp\u00e4\u0165.<\/li><li class=\"theme-wp-block gb-responsive-719014-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Balenia<\/strong>: Tieto by mali by\u0165 \u010do najstabilnej\u0161ie. U\u017e mal\u00e9 po\u0161kodenia m\u00f4\u017eu sp\u00f4sobi\u0165, \u017ee z\u00e1kazn\u00edci Amazon Marketplace iniciuj\u00fa vr\u00e1tenie.<\/li><li class=\"theme-wp-block gb-responsive-552670-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Popisy produktov<\/strong>: Na str\u00e1nke s podrobnos\u0165ami o produkte by mali by\u0165 poskytnut\u00e9 presn\u00e9 a predov\u0161etk\u00fdm pravdiv\u00e9 inform\u00e1cie. Aj obsahov\u00e1 orient\u00e1cia na z\u00e1klade r\u00f4znych typov z\u00e1kazn\u00edkov m\u00f4\u017ee pom\u00f4c\u0165, <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/najdolezitejsie-typy-zakaznikov-v-maloobchode-a-ako-splnit-ich-potreby\/\">zni\u017ei\u0165 mieru vr\u00e1tenia na Amazone<\/a>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-262428-identifier\"><strong>Obr\u00e1zky produktov<\/strong>: V online obchode je obzvl\u00e1\u0161\u0165 d\u00f4le\u017eit\u00e9 pou\u017e\u00edva\u0165 v\u00fdsti\u017en\u00e9 obr\u00e1zky. Iba ak si z\u00e1kazn\u00edk dok\u00e1\u017ee dobre predstavi\u0165 polo\u017eku, bud\u00fa jeho o\u010dak\u00e1vania na konci zodpoveda\u0165 skuto\u010dn\u00e9mu produktu. Inak je na Amazone pravdepodobn\u00e9, \u017ee d\u00f4jde k vr\u00e1teniu.<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-732422-identifier\"><strong>A+ obsah<\/strong>: V s\u00fa\u010dasnosti m\u00e1 ka\u017ed\u00fd predajca vo\u013enos\u0165 roz\u0161\u00edri\u0165 svoje produktov\u00e9 detailn\u00e9 str\u00e1nky o <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">A+ obsah<\/a>. Takto z\u00edskaj\u00fa potenci\u00e1lni z\u00e1kazn\u00edci e\u0161te podrobnej\u0161\u00ed obraz o produkte a m\u00f4\u017eu informovanej\u0161ie rozhodn\u00fa\u0165 o k\u00fape.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-241004-identifier\"><strong>Virtu\u00e1lna realita:<\/strong> Efekt\u00edvny n\u00e1stroj m\u00f4\u017ee by\u0165 aj vyu\u017eitie VR. Ak m\u00f4\u017eu z\u00e1kazn\u00edci produkt akoby chyti\u0165, ot\u00e1\u010da\u0165 a pozera\u0165 sa na\u0148, d\u00e1vaj\u00fa im to pocit pre produkt a \u010di vyhovuje ich vlastn\u00fdm po\u017eiadavk\u00e1m.<\/li><li class=\"theme-wp-block gb-responsive-23336-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sp\u00e4tn\u00e1 v\u00e4zba od z\u00e1kazn\u00edkov<\/strong>: Pozit\u00edvne recenzie s\u00fa samozrejme to najd\u00f4le\u017eitej\u0161ie \u2013 ale aj ak\u00e9ko\u013evek recenzie, ktor\u00e9 pribl\u00ed\u017eia produkt ostatn\u00fdm pou\u017e\u00edvate\u013eom, maj\u00fa svoj pr\u00ednos a m\u00f4\u017eu zn\u00ed\u017ei\u0165 mieru vr\u00e1tenia cez Amazon.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-442766-identifier\"><strong>Ako ovplyv\u0148uje vr\u00e1tenie tovaru hodnotenie predajcu na Amazone?<\/strong><\/h2><div class=\"wp-block-image gb-responsive-201322-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"336\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht.jpeg\" alt=\"Amazon poskytuje pr\u00e1vo na vr\u00e1tenie tovaru ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi.\" class=\"wp-image-55813\" title=\"Aj preto z\u00e1kazn\u00edci miluj\u00fa Amazon \u2013 vr\u00e1tenie objedn\u00e1vky je jednoduch\u00e9.\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht-407x162.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht-768x306.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-91571-identifier\">Bu\u010fme \u00faprimn\u00ed: Presne povedan\u00e9, nevieme, \u010di a ako Amazon zoh\u013ead\u0148uje mieru vr\u00e1tenia pri hodnoten\u00ed alebo Buy Box. Av\u0161ak mnoh\u00e9 nasved\u010duje tomu. Preto\u017ee v\u017edy, ke\u010f z\u00e1kazn\u00edk vr\u00e1ti objedn\u00e1vku, Amazon str\u00e1ca peniaze. Zobrazova\u0165 z\u00e1kazn\u00edkom produkty, ktor\u00e9 maj\u00fa v\u00fdrazne vysok\u00fa mieru vr\u00e1tenia a t\u00fdm p\u00e1dom n\u00edzky obrat, teda sotva m\u00f4\u017ee by\u0165 v z\u00e1ujme americk\u00e9ho koncernu.<\/p><p class=\"theme-wp-block gb-responsive-211640-identifier\">Naopak to znamen\u00e1: Produkty s n\u00edzkou mierou vr\u00e1tenia bud\u00fa Amazonom pravdepodobne uprednost\u0148ovan\u00e9 pri hodnoten\u00ed a pri pride\u013eovan\u00ed <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/infografika-tychto-13-krokov-vedie-k-zisku-z-amazonu-buy-box\/\">Buy Box<\/a>. Av\u0161ak zohr\u00e1va to\u013eko faktorov, \u017ee je nemo\u017en\u00e9 poveda\u0165, ak\u00fa v\u00e1hu m\u00e1 miera vr\u00e1tenia na Amazone. V ka\u017edom pr\u00edpade panuje zhoda, \u017ee nespokojnos\u0165 z\u00e1kazn\u00edkov s vr\u00e1ten\u00edm je d\u00f4le\u017eitej\u0161\u00edm faktorom pri pride\u013eovan\u00ed Buy Box.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-441281-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-53185-identifier\">Mimochodom <a href=\"https:\/\/www.finanztip.de\/blog\/zu-viele-retouren-wenn-der-online-haendler-sie-rauswirft\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">varuje Amazon aj z\u00e1kazn\u00edkov s pr\u00edli\u0161 vysokou mierou vr\u00e1tenia<\/a>. V extr\u00e9mnych pr\u00edpadoch m\u00f4\u017eu by\u0165 dokonca zablokovan\u00e9 z\u00e1kazn\u00edcke \u00fa\u010dty. Stanoven\u00e1 hranica, pri ktorej online gigant za\u010dne kona\u0165, v\u0161ak neexistuje alebo nebola nikdy verejne ozn\u00e1men\u00e1. K\u00fdm d\u00f4jde k uzavretiu z\u00e1kazn\u00edckeho \u00fa\u010dtu, m\u00f4\u017ee to v\u0161ak trva\u0165 nejak\u00fd \u010das.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-807306-identifier\">\u010co znamen\u00e1 KPI \u201eNespokojnos\u0165 s vr\u00e1teniami\u201c?<\/h3><p class=\"theme-wp-block gb-responsive-754994-identifier\">Amazon nemeria len mieru vr\u00e1tenia, ale predov\u0161etk\u00fdm, ako je z\u00e1kazn\u00edk spokojn\u00fd s procesom vr\u00e1tenia. Z\u00e1kazn\u00edcka sk\u00fasenos\u0165 sa pova\u017euje za negat\u00edvnu, ak<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-145771-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-565264-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u017eiados\u0165 o vr\u00e1tenie tovaru m\u00e1 <strong>negat\u00edvnu z\u00e1kazn\u00edcku recenziu<\/strong>,<\/li><li class=\"theme-wp-block gb-responsive-108076-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ot\u00e1zky z\u00e1kazn\u00edka <strong>neboli zodpovedan\u00e9 do 48 hod\u00edn<\/strong> alebo<\/li><li class=\"theme-wp-block gb-responsive-676408-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u017eiados\u0165 o vr\u00e1tenie tovaru bola <strong>nespr\u00e1vne zamietnut\u00e1<\/strong>.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-425177-identifier\">Z celkov\u00fdch vr\u00e1ten\u00ed predajcu na trhu by malo by\u0165 maxim\u00e1lne 10 percent klasifikovan\u00fdch ako negat\u00edvnych. Vy\u0161\u0161ia negat\u00edvna miera vr\u00e1tenia trest\u00e1 Amazon v\u00fdrazne zn\u00ed\u017eenou pravdepodobnos\u0165ou z\u00edska\u0165 Buy Box. Ide\u00e1lne by tento <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/najdolezitejsie-amazon-kpi-na-prvy-pohlad-tieto-metriky-by-mali-predajcovia-urcite-zohladnit\/\">KPI<\/a> mal dokonca smerova\u0165 k nule percent.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-390055-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-926588-identifier\">Podrobn\u00e9 inform\u00e1cie o tom, ktor\u00e9 metriky s\u00fa rozhoduj\u00face pre Buy Box, z\u00edskate tu: <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najdolezitejsich-kriterii-na-vitazstvo-v-buy-box-na-amazone-a-ako-udrzat-svoje-metriky-pod-kontrolou-2\/\">Najd\u00f4le\u017eitej\u0161ie krit\u00e9ri\u00e1 pre z\u00edskanie Buy Box<\/a>!<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-589316-identifier\"><strong>Ako ovplyv\u0148uj\u00fa vr\u00e1tenia ziskovos\u0165 va\u0161ich produktov?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-659869-identifier\">Vr\u00e1tenia m\u00f4\u017eu ma\u0165 nielen negat\u00edvny vplyv na hodnotenia, ale aj na obchodn\u00e9 \u010d\u00edsla. Preto\u017ee v predch\u00e1dzaj\u00facej \u010dasti by malo by\u0165 jasn\u00e9, \u017ee vr\u00e1tenia stoja predajcov ve\u013ea pe\u0148az\u00ed. Naopak to znamen\u00e1, \u017ee produkty s vysokou mierou vr\u00e1tenia m\u00f4\u017eu ohrozi\u0165 \u00faspech v\u00e1\u0161ho Amazon podnikania. Preto je mimoriadne d\u00f4le\u017eit\u00e9 pozna\u0165 a sledova\u0165 vplyv vr\u00e1ten\u00ed na ziskovos\u0165 va\u0161ich produktov.<\/p><p class=\"theme-wp-block gb-responsive-324203-identifier\">V tomto kontexte sa predajcovia na Amazone nevyhn\u00fa anal\u00fdze svojich financi\u00ed. Ke\u010f\u017ee sa v\u0161ak manu\u00e1lna anal\u00fdza \u00fadajov v\u00e4\u010d\u0161inou ukazuje ako ve\u013emi zlo\u017eit\u00e1, mnoh\u00ed z nich sa spoliehaj\u00fa na softv\u00e9rov\u00e9 rie\u0161enie, aby sa vyhli vysok\u00fdm n\u00e1kladom na odborn\u00edkov a u\u0161etrili \u010das. Tak <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.sellerlogic.com\/sk\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> \u2013 \u0161peci\u00e1lne vyvinut\u00fd profitn\u00fd panel pre predajcov na Amazone \u2013 poskytuje podrobn\u00fd preh\u013ead o n\u00e1kladoch na vr\u00e1tenie a \u010fal\u0161\u00edch relevantn\u00fdch \u00fadajoch o produktoch v jednom n\u00e1stroji. A to a\u017e do dvoch rokov sp\u00e4tne od \u010dasu va\u0161ej registr\u00e1cie a takmer v re\u00e1lnom \u010dase.<\/p><p class=\"theme-wp-block gb-responsive-609349-identifier\">S SELLERLOGIC Business Analytics m\u00f4\u017eete sledova\u0165 v\u00fdvoj str\u00e1t alebo ziskov produktu na \u00farovni \u00fa\u010dtu Amazon, ale aj na \u00farovni cel\u00e9ho trhu Amazon. N\u00e1stroj umo\u017e\u0148uje identifikova\u0165 neprofitabiln\u00e9 produkty, ale aj v\u00fddavky, ktor\u00e9 potrebuj\u00fa optimaliz\u00e1ciu (ako napr\u00edklad n\u00e1klady vzniknut\u00e9 vr\u00e1teniami), a v\u010das prij\u00edma\u0165 rozhodnutia.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dnite svoju cestu od predajcu k bestselleru &#8211; s SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZ\u00edskajte dnes bezplatn\u00fa sk\u00fa\u0161ku a zistite, ako v\u00e1s spr\u00e1vne slu\u017eby m\u00f4\u017eu posun\u00fa\u0165 od dobr\u00e9ho k NAJLEP\u0160IEMU. Ne\u010dakajte. Konajte teraz.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dnite teraz<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-550249-identifier\">Z\u00e1ver: Vr\u00e1teniam sa ned\u00e1 zabr\u00e1ni\u0165<\/h2><p class=\"theme-wp-block gb-responsive-300823-identifier\">Aj pri pou\u017eit\u00ed virtu\u00e1lnej reality bude miera vr\u00e1tenia na Amazone a vo v\u0161eobecnosti v online obchode v\u017edy vy\u0161\u0161ia ako v maloobchode. To je norm\u00e1lne a nie\u010do, s \u010d\u00edm sa musia v\u0161etci predajcovia s dodan\u00edm vyrovna\u0165. Amazon dokonca v extr\u00e9mnych pr\u00edpadoch zablokuje z\u00e1kazn\u00edcke \u00fa\u010dty online nakupuj\u00facich, ak bolo v ur\u010ditom \u010dasovom obdob\u00ed vr\u00e1ten\u00fdch pr\u00edli\u0161 ve\u013ea objedn\u00e1vok.<\/p><p class=\"theme-wp-block gb-responsive-468734-identifier\">To v\u0161ak neznamen\u00e1, \u017ee predajcovia na trhu by mali strati\u0165 preh\u013ead o d\u00f4le\u017eit\u00fdch KPI t\u00fdkaj\u00facich sa vr\u00e1ten\u00ed. Miera vr\u00e1tenia by mala by\u0165 \u010do najni\u017e\u0161ia pod priemerom produktovej kateg\u00f3rie. Rozhoduj\u00face je v\u0161ak, ko\u013eko vr\u00e1ten\u00ed bolo klasifikovan\u00fdch ako negat\u00edvnych. Viac ako 10 % je absol\u00fatne neprijate\u013en\u00e9; \u010do najbli\u017e\u0161ie k 0 % by malo by\u0165 v\u017edy cie\u013eom predajcov na Amazone.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-768102-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726043106360\"><strong class=\"schema-faq-question\"><strong>Ako\u00e1 je miera vr\u00e1tenia?<\/strong><\/strong> <p class=\"schema-faq-answer\">Miera vr\u00e1tenia online predajcu uv\u00e1dza, ko\u013eko objedn\u00e1vok z\u00e1kazn\u00edk znovu vr\u00e1ti. Univerzita v Bambergu definuje alfa mieru vr\u00e1tenia ako pravdepodobnos\u0165 vr\u00e1tenia bal\u00edka versus beta mieru vr\u00e1tenia ako pravdepodobnos\u0165 vr\u00e1tenia polo\u017eky.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043115046\"><strong class=\"schema-faq-question\"><strong>Ako\u00e1 je priemern\u00e1 miera vr\u00e1tenia?<\/strong><\/strong> <p class=\"schema-faq-answer\">To z\u00e1vis\u00ed od r\u00f4znych faktorov, ako napr\u00edklad od kateg\u00f3rie. Univerzita v Bambergu zaznamen\u00e1va pribli\u017ene 14,35 % miera vr\u00e1ten\u00fdch polo\u017eiek v oblasti elektroniky. V m\u00f3dnom odvetv\u00ed v\u0161ak vedci dospeli k v\u00fdsledku a\u017e 45,87 % vr\u00e1ten\u00fdch polo\u017eiek.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043134981\"><strong class=\"schema-faq-question\"><strong>Ako\u00e1 je miera vr\u00e1tenia na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ako\u00e1 je priemern\u00e1 miera vr\u00e1tenia na Amazone, sa ned\u00e1 presne odpoveda\u0165, preto\u017ee spolo\u010dnos\u0165 nezverej\u0148uje \u017eiadne \u010d\u00edsla. Vzh\u013eadom na ve\u013emi z\u00e1kazn\u00edcky priate\u013esk\u00e9 podmienky vr\u00e1tenia by miera vr\u00e1tenia tohto e-commerce giganta mala by\u0165 vy\u0161\u0161ia ako v ostatnom online obchode.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043163047\"><strong class=\"schema-faq-question\"><strong>Ko\u013eko vr\u00e1ten\u00ed je na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ko\u013eko vr\u00e1ten\u00ed bude ma\u0165 predajca na Amazone, z\u00e1vis\u00ed predov\u0161etk\u00fdm od kateg\u00f3rie, typu produktu, sp\u00f4sobu platby a niektor\u00fdch \u010fal\u0161\u00edch faktorov. Preto na t\u00fato ot\u00e1zku nie je mo\u017en\u00e9 jednozna\u010dne odpoveda\u0165.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043176410\"><strong class=\"schema-faq-question\"><strong>Ako sa kontroluje pr\u00e1vo na vr\u00e1tenie tovaru na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazone sa opakovane obvi\u0148uje, \u017ee nedostato\u010dne kontroluje vr\u00e1tenia. Taktie\u017e sa objavili spr\u00e1vy, \u017ee vr\u00e1tenia sa vo ve\u013ekom ni\u010d\u00ed, aj ke\u010f i\u0161lo o nepo\u0161koden\u00e9 produkty.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043193590\"><strong class=\"schema-faq-question\"><strong>Ako mo\u017eno zn\u00ed\u017ei\u0165 vr\u00e1tenia?<\/strong><\/strong> <p class=\"schema-faq-answer\">Aby sa efekt\u00edvne zn\u00ed\u017eili vr\u00e1tenia, mali by predajcovia dba\u0165 na stabiln\u00e9 balenie, r\u00fdchle dodanie a podrobn\u00e9 popisy produktov. \u010c\u00edm realistickej\u0161\u00ed je obraz z\u00e1kazn\u00edka o produkte, t\u00fdm ni\u017e\u0161ia je zvy\u010dajne miera vr\u00e1tenia, preto\u017ee sa predch\u00e1dza chybn\u00fdm n\u00e1kupom u\u017e na za\u010diatku.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043208679\"><strong class=\"schema-faq-question\"><strong>Ako\u00e9 dopady m\u00e1 miera vr\u00e1tenia na hodnotenie predajcov na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">Produkty s n\u00edzkou mierou vr\u00e1tenia bud\u00fa pravdepodobne preferovan\u00e9 Amazonom v hodnoten\u00ed a pri pride\u013eovan\u00ed Buy Box. Av\u0161ak zohr\u00e1va to\u013eko faktorov, \u017ee je nemo\u017en\u00e9 poveda\u0165, ak\u00fa v\u00e1hu m\u00e1 miera vr\u00e1tenia na Amazone.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043227713\"><strong class=\"schema-faq-question\"><strong>Ak\u00e1 je lehota na vr\u00e1tenie tovaru na Amazone<\/strong>?<\/strong> <p class=\"schema-faq-answer\">Amazon v\u0161eobecne pon\u00faka 30-d\u0148ov\u00fa lehotu na vr\u00e1tenie tovaru. Podmienky sa l\u00ed\u0161ia v z\u00e1vislosti od typu tovaru a predajcu. Defektn\u00e9 polo\u017eky maj\u00fa 2-ro\u010dn\u00fa lehotu. Niektor\u00e9 polo\u017eky, ako potraviny, nemusia by\u0165 mo\u017en\u00e9 vr\u00e1ti\u0165.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-71384-identifier has-small-font-size\">Obr\u00e1zkov\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9 Mediaparts \u2013 stock.adobe.com \/ \u00a9 Moonpie \u2013 stock.adobe.com \/ \u00a9 sizsus \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Pre v\u00e4\u010d\u0161inu online predajcov je to d\u00f4le\u017eit\u00e1 v\u00fdkonnostn\u00e1 metrika: miera vr\u00e1tenia. Pre predajcov na Amazone v\u0161ak zvy\u010dajne nehr\u00e1 naozaj ve\u013ek\u00fa \u00falohu. Najm\u00e4 resellery, ktor\u00ed maj\u00fa v portf\u00f3liu preva\u017ene obchodn\u00fd tovar, sa sk\u00f4r zameriavaj\u00fa na nespokojnos\u0165 z\u00e1kazn\u00edkov s vr\u00e1ten\u00edm. Av\u0161ak aj samotn\u00e1 Amazon ret\u00fara m\u00f4\u017ee ma\u0165 vplyv na v\u00fdkon produktu alebo online predajcu. V z\u00e1sade si<\/p>\n","protected":false},"author":3,"featured_media":55825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1440],"tags":[],"class_list":["post-228114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vsetko-o-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miera vr\u00e1tenia na Amazone: V\u0161etko d\u00f4le\u017eit\u00e9 o KPI<\/title>\n<meta name=\"description\" content=\"Miera vr\u00e1tenia je d\u00f4le\u017eit\u00fd KPI na Amazone. 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Taktie\u017e sa objavili spr\u00e1vy, \u017ee vr\u00e1tenia s\u00fa vo ve\u013ekom ni\u010den\u00e9, aj ke\u010f ide o nepo\u0161koden\u00e9 produkty.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/okruhla-cesta-alebo-aku-dolezitu-ulohu-zohrava-miera-vratenia-na-amazone\/#faq-question-1726043193590","position":6,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/okruhla-cesta-alebo-aku-dolezitu-ulohu-zohrava-miera-vratenia-na-amazone\/#faq-question-1726043193590","name":"Ako mo\u017eno zn\u00ed\u017ei\u0165 vr\u00e1tenia?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Aby sa efekt\u00edvne zn\u00ed\u017eili vr\u00e1tenia, mali by predajcovia dba\u0165 na stabiln\u00e9 balenie, r\u00fdchle dodanie a podrobn\u00e9 popisy produktov. \u010c\u00edm realistickej\u0161\u00ed je obraz z\u00e1kazn\u00edka o produkte, t\u00fdm ni\u017e\u0161ia je zvy\u010dajne miera vr\u00e1tenia, preto\u017ee sa predch\u00e1dza chyb\u00e1m pri n\u00e1kupe.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/okruhla-cesta-alebo-aku-dolezitu-ulohu-zohrava-miera-vratenia-na-amazone\/#faq-question-1726043208679","position":7,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/okruhla-cesta-alebo-aku-dolezitu-ulohu-zohrava-miera-vratenia-na-amazone\/#faq-question-1726043208679","name":"Ak\u00e9 d\u00f4sledky m\u00e1 miera vr\u00e1tenia na hodnotenie predajcu na Amazone?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Produkty s n\u00edzkou mierou vr\u00e1tenia bud\u00fa Amazonom pravdepodobne uprednost\u0148ovan\u00e9 pri hodnoten\u00ed a pri pride\u013eovan\u00ed Buy Box. Av\u0161ak zohr\u00e1va to\u013eko faktorov, \u017ee je nemo\u017en\u00e9 poveda\u0165, ak\u00fa v\u00e1hu m\u00e1 miera vr\u00e1tenia na Amazone.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sk\/blog\/okruhla-cesta-alebo-aku-dolezitu-ulohu-zohrava-miera-vratenia-na-amazone\/#faq-question-1726043227713","position":8,"url":"https:\/\/www.sellerlogic.com\/sk\/blog\/okruhla-cesta-alebo-aku-dolezitu-ulohu-zohrava-miera-vratenia-na-amazone\/#faq-question-1726043227713","name":"Ak\u00e1 je lehota na vr\u00e1tenie tovaru na Amazone?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon v\u0161eobecne pon\u00faka 30-d\u0148ov\u00fa lehotu na vr\u00e1tenie tovaru. Podmienky sa l\u00ed\u0161ia v z\u00e1vislosti od typu tovaru a predajcu. Defektn\u00e9 polo\u017eky maj\u00fa 2-ro\u010dn\u00fa lehotu. Niektor\u00e9 polo\u017eky, ako potraviny, nemusia by\u0165 mo\u017en\u00e9 vr\u00e1ti\u0165.","inLanguage":"sk-SK"},"inLanguage":"sk-SK"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/228114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/comments?post=228114"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/posts\/228114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media\/55825"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/media?parent=228114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/categories?post=228114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sk\/wp-json\/wp\/v2\/tags?post=228114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}