{"id":228117,"date":"2017-08-09T09:59:00","date_gmt":"2017-08-09T09:59:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-a-marza-predava-sa-20-vsetkych-produktov-na-amazone-so-stratou\/"},"modified":"2017-08-09T09:59:00","modified_gmt":"2017-08-09T09:59:00","slug":"amazon-fba-a-marza-predava-sa-20-vsetkych-produktov-na-amazone-so-stratou","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/amazon-fba-a-marza-predava-sa-20-vsetkych-produktov-na-amazone-so-stratou\/","title":{"rendered":"Amazon FBA a mar\u017ea: Pred\u00e1va sa 20 % v\u0161etk\u00fdch produktov na Amazone so stratou?"},"content":{"rendered":"

V d\u00f4sledku neust\u00e1le rast\u00facej konkurencie vznik\u00e1 na Amazone obrovsk\u00fd cenov\u00fd boj. V\u00e4\u010d\u0161\u00ed predajca s pribli\u017ene 44 000 produktmi dosahuje len v Nemecku takmer 1 mili\u00f3n zmien cien v priebehu 24 hod\u00edn. Predajcovia, ktor\u00ed nevykon\u00e1vaj\u00fa repricing, nemaj\u00fa takmer \u017eiadnu \u0161ancu prisp\u00f4sobi\u0165 sa r\u00fdchlo sa meniacim podmienkam na trhu na Amazone alebo sledova\u0165 predajnos\u0165 produktov a spr\u00e1vne na to reagova\u0165.<\/p>

\"Amazon<\/figure><\/div>

Amazon FBA: Vypo\u010d\u00edtanie mar\u017ee<\/h2>

Chceli sme vedie\u0165, \u010do priemern\u00fd predajca na Amazone zar\u00e1ba po odpo\u010d\u00edtan\u00ed v\u0161etk\u00fdch n\u00e1kladov vzh\u013eadom na vy\u0161\u0161ie uveden\u00fa komplexnos\u0165. Na anal\u00fdzu sme sa pozreli na 583 891 produktov naprie\u010d odvetviami. V\u00fdpo\u010det \u010dist\u00e9ho zisku v % sa vykon\u00e1va pomocou nasleduj\u00faceho vzorca:<\/p>

(Predajn\u00e1 cena + n\u00e1klady na dopravu \u2013 poplatok Amazon \u2013 DPH \u2013 n\u00e1klady na dopravu \u2013 n\u00e1kupn\u00e1 cena)<\/em><\/strong><\/p>

<\/hr>

N\u00e1kupn\u00e1 cena<\/em><\/strong><\/p><\/div>

= Mar\u017ea v %<\/em><\/strong><\/p><\/div><\/div>

\"Ak\u00e1<\/figure><\/div>

Priemern\u00e1 \u010dist\u00e1 mar\u017ea predajcu na Amazone je 12,5% pri 80% pon\u00fakan\u00fdch produktov. 20% produktov sa pred\u00e1va so stratou. V\u00e4\u010d\u0161ina pon\u00fakan\u00fdch produktov sa obchoduje s mar\u017eou 10-75%. Na prv\u00fd poh\u013ead je podiel produktov s negat\u00edvnou mar\u017eou 20,15% ve\u013emi ve\u013ek\u00fd.<\/p>

D\u00f4vody pre negat\u00edvne mar\u017ee<\/h3>

Ke\u010f sa na tieto produkty pozrieme bli\u017e\u0161ie, zvy\u010dajne existuj\u00fa tri d\u00f4vody.<\/p>

  1. Produkt sa pred\u00e1va zle alebo mus\u00ed by\u0165 vypredan\u00fd, aby sa vytvorila likvidita.<\/li>
  2. Ide o nov\u00fd produktov\u00fd zoznam, ktor\u00fd sa nastavuje na uvedenie produktu na trh s bojovou cenou, aby sa v \u010do najkrat\u0161om \u010dase vygenerovalo \u010do najviac objedn\u00e1vok a r\u00fdchlo sa dostalo na vy\u0161\u0161ie poz\u00edcie v rebr\u00ed\u010dkoch Amazonu.<\/li>
  3. Predajn\u00e1 cena je jednoducho nespr\u00e1vne vypo\u010d\u00edtan\u00e1.<\/li><\/ol><\/div>

    Monitorovanie ziskovosti s pomocou ziskov\u00e9ho panela<\/h2>

    Produktov\u00e9 mar\u017ee maj\u00fa priamy vplyv na celkov\u00fa ziskovos\u0165 podnikania na Amazone. Preto by mal ka\u017ed\u00fd predajca na Amazone pravidelne analyzova\u0165 relevantn\u00e9 produktov\u00e9 \u00fadaje a sledova\u0165 d\u00f4le\u017eit\u00e9 ukazovatele, aby mohol v\u010das reagova\u0165 na negat\u00edvne v\u00fdvojov\u00e9 trendy.<\/p>

    Ako je zn\u00e1me, anal\u00fdzy \u00fadajov s\u00fa komplexn\u00e9 a vy\u017eaduj\u00fa ve\u013ek\u00e9 \u010dasov\u00e9 \u00fasilie. Presne tam sa SELLERLOGIC Business Analytics<\/a> pre predajcov na Amazone zameriava: Zobrazuje komplexn\u00e9 \u00fadaje o v\u00fdkonnosti produktov, \u00fa\u010dtoch na Amazone a trhoch preh\u013eadne.<\/p>

    S SELLERLOGIC Business Analytics m\u00f4\u017eete identifikova\u0165 nerentabiln\u00e9 produkty a prija\u0165 pr\u00edslu\u0161n\u00e9 kroky na udr\u017eanie ziskovosti v\u00e1\u0161ho podnikania na Amazone. Podrobn\u00e9 preh\u013eady n\u00e1kladov a ziskov tie\u017e pom\u00e1haj\u00fa pri prij\u00edman\u00ed rozhodnut\u00ed zalo\u017een\u00fdch na \u00fadajoch, ktor\u00e9 m\u00f4\u017eu zah\u0155\u0148a\u0165 napr\u00edklad optimaliz\u00e1ciu n\u00e1kladov alebo dokonca odstr\u00e1nenie dotknut\u00fdch produktov z sortimentu.<\/p>

    Z\u00e1ver<\/h2>

    Pri nov\u00fdch z\u00e1kazn\u00edkoch \u010dasto zist\u00edme, \u017ee ich predajn\u00e9 ceny s\u00fa nespr\u00e1vne vypo\u010d\u00edtan\u00e9. Ve\u013ek\u00fdm predajcom sa ve\u013emi \u0165a\u017eko monitoruj\u00fa produkty s r\u00f4znymi predajn\u00fdmi prov\u00edziami na r\u00f4znych trhoch a prisp\u00f4sobuj\u00fa sa situ\u00e1cii na trhu v\u010das. Mal\u00fdm predajcom \u010dasto ch\u00fdba potrebn\u00e9 know-how na spr\u00e1vne vypo\u010d\u00edtanie predajnej ceny.<\/p>

    Vyhnite sa s spr\u00e1vnym v\u00fdpo\u010dtom negat\u00edvnym v\u00fdnosom a rozumne vyu\u017e\u00edvajte svoj cenn\u00fd \u010das. Zverte SELLERLOGIC riadenie cien, ktor\u00e9 sa nepretr\u017eite prisp\u00f4sobuje situ\u00e1cii na trhu na Amazone. Sledujte tie\u017e v\u00fdvoj ziskov a str\u00e1t pomocou SELLERLOGIC Business Analytics a prij\u00edmajte v\u010das rozhodnutia zalo\u017een\u00e9 na \u00fadajoch, aby ste vyu\u017eili potenci\u00e1l v\u00e1\u0161ho podnikania na Amazone.<\/strong><\/p>

    Obrazov\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9 ra2 studio \u2013 stock.adobe.com \/ \u00a9 SELLERLOGIC GmbH \/ \u00a9 SELLERLOGIC GmbH<\/p>","protected":false},"excerpt":{"rendered":"

    V d\u00f4sledku neust\u00e1le rast\u00facej konkurencie vznik\u00e1 na Amazone obrovsk\u00fd cenov\u00fd boj. V\u00e4\u010d\u0161\u00ed predajca s pribli\u017ene 44 000 produktmi dosahuje len v Nemecku takmer 1 mili\u00f3n zmien cien v priebehu 24 hod\u00edn. Predajcovia, ktor\u00ed nevykon\u00e1vaj\u00fa repricing, nemaj\u00fa takmer \u017eiadnu \u0161ancu prisp\u00f4sobi\u0165 sa r\u00fdchlo sa meniacim podmienkam na trhu na Amazone alebo sledova\u0165 predajnos\u0165 produktov a spr\u00e1vne<\/p>\n","protected":false},"author":8,"featured_media":3003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1482,1383],"tags":[],"class_list":["post-228117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-predaj-na-amazone","category-tipy-a-triky"],"yoast_head":"\nAmazon FBA: Je mar\u017ea pre mnoho produktov pr\u00edli\u0161 n\u00edzka?<\/title>\n<meta name=\"description\" content=\"V Amazon FBA je mar\u017ea zvy\u010dajne n\u00edzka. 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