{"id":228123,"date":"2020-04-09T13:54:00","date_gmt":"2020-04-09T13:54:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/vlastnite-obchod-na-amazone-ako-otvorit-predajny-ucet-na-amazone-krok-za-krokom-sprievodca\/"},"modified":"2020-04-09T13:54:00","modified_gmt":"2020-04-09T13:54:00","slug":"vlastnite-obchod-na-amazone-ako-otvorit-predajny-ucet-na-amazone-krok-za-krokom-sprievodca","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/vlastnite-obchod-na-amazone-ako-otvorit-predajny-ucet-na-amazone-krok-za-krokom-sprievodca\/","title":{"rendered":"Vlastn\u00edte obchod na Amazone? Ako otvori\u0165 predajn\u00fd \u00fa\u010det na Amazone [Krok za krokom sprievodca]"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-743506-identifier\"><span style=\"font-size:1em\" class=\"has-font-size\">E-commerce sa v \u010dase pand\u00e9mie r\u00fdchlo vyvinul. Ale aj teraz, ke\u010f sa rastov\u00e1 krivka trochu vyrovn\u00e1va, online obchod st\u00e1le rastie. Okrem toho sa hranice medzi <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/e-commerce-deutschland-2022\/\">nemeck\u00fdm e-commerce<\/a> a kamenn\u00fdm obchodom v\u010faka v\u00fddajn\u00fdm miestam, doru\u010deniu v ten ist\u00fd de\u0148 a podobne st\u00e1le viac rozmaz\u00e1vaj\u00fa. Mnoho predajcov preto \u00faspe\u0161ne kombinuje online predaj a offline podnikanie. Ak sa aj vy pozer\u00e1te na online obchod, je najvy\u0161\u0161\u00ed \u010das a nem\u00f4\u017eete sa vyhn\u00fa\u0165 ot\u00e1zke, \u010di za\u010da\u0165 s kompletnou internetovou prezent\u00e1ciou alebo \u010di je vlastn\u00fd obchod na Amazone lep\u0161ou vo\u013ebou.<\/span><\/p><p class=\"theme-wp-block gb-responsive-135019-identifier\"><span style=\"font-size:1em\" class=\"has-font-size\">Predt\u00fdm, ako sa vrhnete do divok\u00e9ho akcionizmu, mali by ste si podrobnej\u0161ie zv\u00e1\u017ei\u0165 v\u00fdhody a nev\u00fdhody oboch modelov online obchodu. Tu je to ako pri k\u00fape auta: Jeden je \u0161\u0165astn\u00fd s obratn\u00fdm mini, in\u00fd potrebuje priestrann\u00e9 kombi.<\/span><\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-394210-identifier\">Ko\u013eko ste ochotn\u00ed investova\u0165?<\/h3><p class=\"theme-wp-block gb-responsive-732327-identifier\">Vlastn\u00fd online obchod alebo obchod na Amazone \u2013 oboje stoj\u00ed peniaze a m\u00e1 svoje v\u00fdhody a nev\u00fdhody. Je v\u0161ak zrejm\u00e9, \u017ee invest\u00edcia do vlastn\u00e9ho online obchodu \u010faleko prevy\u0161uje n\u00e1klady na zriadenie predajn\u00e9ho \u00fa\u010dtu na Amazone. Mus\u00edte pritom zv\u00e1\u017ei\u0165 niektor\u00e9 n\u00e1kladn\u00e9 rozhodnutia:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-142545-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-856460-identifier\">Ak\u00e9 syst\u00e9my obchodov existuj\u00fa a ako funguj\u00fa?<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-928634-identifier\">M\u00f4\u017eem sa spo\u013eahn\u00fa\u0165 na cloudov\u00e9 rie\u0161enie z reg\u00e1lu, alebo by som mal pri svojom sortimente vsadi\u0165 na osobne prisp\u00f4soben\u00e9 rie\u0161enie?<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-398857-identifier\">Mus\u00edm zv\u00fd\u0161i\u0165 svoje skladov\u00e9 kapacity?<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-736959-identifier\">Ktor\u00fd platobn\u00fd syst\u00e9m najlep\u0161ie zapad\u00e1 do konceptu?<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-47309-identifier\">usw. usf.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-630223-identifier\">K tomu sa prid\u00e1vaj\u00fa zna\u010dn\u00e9 sumy na zriadenie a vytvorenie produktov\u00fdch str\u00e1nok, ako aj vysok\u00e9 \u010dasov\u00e9 a n\u00e1kladov\u00e9 v\u00fddavky na marketing, SEO a SEA. V z\u00e1vislosti od toho, ak\u00fd rozsiahly je v\u00e1\u0161 obchod a ak\u00e9 tovary pon\u00fakate, sa r\u00fdchlo nazbieraj\u00fa p\u00e4\u0165cifern\u00e9 sumy. Aj prev\u00e1dzka a potrebn\u00fd rozvoj stoja peniaze. Ak sa rozhodnete pre cloudov\u00e9 rie\u0161enie, m\u00f4\u017eu sa objavi\u0165 mesa\u010dn\u00e9 z\u00e1kladn\u00e9 poplatky, transak\u010dn\u00e9 n\u00e1klady a poplatky za integr\u00e1ciu platobn\u00fdch rie\u0161en\u00ed.<\/p><p class=\"theme-wp-block gb-responsive-707846-identifier\">V porovnan\u00ed s t\u00fdm s\u00fa po\u010diato\u010dn\u00e9 n\u00e1klady a \u010das potrebn\u00fd na vyu\u017e\u00edvanie predajnej platformy Amazon pomerne n\u00edzke. Takmer nepotrebujete po\u010diato\u010dn\u00fd kapit\u00e1l na vlastn\u00fd obchod na Amazone a n\u00e1maha na vytvorenie pon\u00fak v etablovanom a dobre vyh\u013eadate\u013enom ekosyst\u00e9me je preh\u013eadn\u00e1. Aj tu samozrejme vznikaj\u00fa n\u00e1klady, ktor\u00e9 s\u00fa v\u0161ak v porovnan\u00ed s in\u00fdmi mo\u017enos\u0165ami relat\u00edvne n\u00edzke. Amazon si v\u0161ak za pr\u00edtomnos\u0165 pon\u00fak na vlastnom trhu \u00fa\u010dtuje poplatky a prov\u00edzie. Tak\u017ee predajn\u00e9 poplatky v\u00e4\u010d\u0161iny kateg\u00f3ri\u00ed sa pohybuj\u00fa medzi 7 % a 15 %. K tomu sa prid\u00e1va mesa\u010dn\u00fd poplatok vo v\u00fd\u0161ke 39 eur.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-643210-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/naklady-na-amazon-fba-vsetky-poplatky-za-rok-2025-na-jednom-mieste\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140940\/amazon-fba-kosten-gebuehren-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon FBA: Kosten f\u00fcr Veraund Geb\u00fchren, die jeder H\u00e4ndler kennen muss\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/naklady-na-amazon-fba-vsetky-poplatky-za-rok-2025-na-jednom-mieste\/\">N\u00e1klady na Amazon FBA: V\u0161etky poplatky za rok 2025 na jednom mieste<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Ako spr\u00e1vne vypo\u010d\u00edtavaj\u00fa predajcovia n\u00e1klady, ktor\u00e9 sp\u00f4sobuje FBA, aby na tom mohli postavi\u0165 svoju kalkul\u00e1ciu? V tomto blogovom pr\u00edspevku podrobne osvetl\u00edme z\u00e1kladn\u00e9 finan\u010dn\u00e9 v\u00fddavky, ktor\u00e9 si ka\u017ed\u00fd predajca mus\u00ed napl\u00e1nova\u0165.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-255805-identifier\">Amazon je naj\u00faspe\u0161nej\u0161ia predajn\u00e1 platforma na svete a pon\u00faka pr\u00edstup k ve\u013emi ve\u013ekej z\u00e1kazn\u00edckej z\u00e1kladni. Napriek tomu mus\u00edte ako predajca investova\u0165 ve\u013ea pr\u00e1ce, ak chcete spr\u00e1vne od\u0161tartova\u0165. Ak chcete svoje produkty na Amazone prominentne umiestni\u0165, nebudete sa m\u00f4c\u0165 ob\u00eds\u0165 bez <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/\">Amazon Advertising<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-605328-identifier\">Na tomto porovnan\u00ed vid\u00edte, \u017ee rozhodnutie medzi Amazonom a online obchodom silne z\u00e1vis\u00ed od toho, \u010di a ko\u013eko prostriedkov m\u00e1te k dispoz\u00edcii a ako dlho dok\u00e1\u017eete vydr\u017ea\u0165 po\u010diato\u010dn\u00e9 \u0165a\u017ek\u00e9 obdobie.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-323024-identifier\">Vlastn\u00fd obchod na Amazone vs. online obchod: V\u00fdhody a nev\u00fdhody<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-404207-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103637\/eigener-amazon-shop-1.jpeg\" alt=\"Na Amazone je vlastn\u00fd obchod r\u00fdchlo zriaden\u00fd.\" class=\"wp-image-56634\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103637\/eigener-amazon-shop-1-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103637\/eigener-amazon-shop-1-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103637\/eigener-amazon-shop-1.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-183031-identifier\">Ak\u00fd je skuto\u010dn\u00fd zisk, sa ned\u00e1 vyrie\u0161i\u0165 jednoduch\u00fdm v\u00fdpo\u010dtom \u201epredajn\u00e1 cena m\u00ednus n\u00e1kupn\u00e1 cena\u201c. Konkurencia, technick\u00e1 realiz\u00e1cia, prev\u00e1dzkov\u00e9 n\u00e1klady (skladovanie, balenie, doprava, pracovn\u00e1 sila at\u010f.), marketing, z\u00e1kazn\u00edcky servis \u2013 to v\u0161etko zohr\u00e1va ve\u013ek\u00fa \u00falohu pri v\u00fdpo\u010dte zisku.<\/p><p class=\"theme-wp-block gb-responsive-581437-identifier\">Vo vlastnom online obchode ste p\u00e1nom situ\u00e1cie, to je bez ot\u00e1zky. Z\u00e1kazn\u00edk je menej citliv\u00fd na cenu, konkurent v\u00e1m nestoj\u00ed priamo za chrbtom a cel\u00fd zisk zost\u00e1va v\u00e1m. Nesiete v\u0161ak aj pln\u00e9 riziko: Bude sa v\u00e1m va\u0161a invest\u00edcia do vybudovania obchodu vypl\u00e1ca\u0165? M\u00f4\u017eete z\u00edska\u0165 dostatok z\u00e1kazn\u00edkov? Funguje logistika a plnenie objedn\u00e1vok? S vlastn\u00fdm online obchodom m\u00f4\u017eete v ide\u00e1lnom pr\u00edpade budova\u0165 svoju zna\u010dku a udr\u017eiava\u0165 st\u00e1lych z\u00e1kazn\u00edkov, to v\u0161ak vy\u017eaduje ve\u013ea zdrojov.<\/p><p class=\"theme-wp-block gb-responsive-256598-identifier\">Teraz k vlastn\u00e9mu obchodu na Amazone.<\/p><p class=\"theme-wp-block gb-responsive-643500-identifier\">Na trhu sa pohybuje tis\u00edce online predajcov, konkurencia je teda obrovsk\u00e1 a z\u00e1kazn\u00edk je citliv\u00fd na cenu! Ponuky sa \u010diasto\u010dne ve\u013emi podobaj\u00fa a v tejto situ\u00e1cii \u010dasto rozhoduje cena \u2013 av\u0161ak <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/repricer-na-amazone-podla-studie-su-to-najuspesnejsie-metody-na-buy-box-zisk\/\">nie nevyhnutne najni\u017e\u0161ia, \u010do u\u017e dok\u00e1zala \u0161t\u00fadia Northeastern University Boston<\/a>. Profil hodnotenia predajcu, r\u00fdchle dodanie a v\u00fdhodn\u00e1 predajn\u00e1 cena v\u00fdznamne prispievaj\u00fa k zisku Buy Box na Amazone. Preto niektor\u00e9 z t\u00fdchto \u00faloh je mo\u017en\u00e9 pokry\u0165 slu\u017ebou Fulfillment by Amazon. Ani cenu nemus\u00edte manu\u00e1lne konfigurova\u0165, t\u00e1 sa d\u00e1 jednoducho a plne automatizovane prisp\u00f4sobi\u0165 trhovej situ\u00e1cii pomocou <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najvacsich-chyb-pri-prehodnocovani-cien\/\">vyu\u017eitia Repricer<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-111504-identifier\">Exkurz: \u010co je Buy Box?<\/h3><p class=\"theme-wp-block gb-responsive-786061-identifier\">Buy Box, v nem\u010dine n\u00e1kupn\u00fd ko\u0161\u00edk, je vizu\u00e1lne n\u00e1padn\u00e1 \u017elt\u00e1 krabica s n\u00e1pisom \u201eDo n\u00e1kupn\u00e9ho ko\u0161\u00edka\u201c, ktor\u00fa m\u00f4\u017eete vidie\u0165 na ka\u017edej str\u00e1nke s detailmi produktu na Amazone. Buy Box zaru\u010duje vysok\u00fa vidite\u013enos\u0165 \u010dl\u00e1nkov pr\u00edslu\u0161n\u00e9ho online predajcu a t\u00fdm optimaliz\u00e1ciu predajn\u00fdch \u010d\u00edsel na trhu. Preto\u017ee len jeden predajca sa objav\u00ed so svoj\u00edm produktom v Buy Box a z\u00edska v\u0161etky predaje, ktor\u00e9 prebiehaj\u00fa pribli\u017ene z 90 % cez n\u00e1kupn\u00fd ko\u0161\u00edk. Pri tejto perspekt\u00edve je umiestnenie za mal\u00fdm \u017elt\u00fdm tla\u010didlom na str\u00e1nke s detailmi produktu medzi online predajcami ve\u013emi \u017eiadan\u00e9.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-990893-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najdolezitejsich-kriterii-na-vitazstvo-v-buy-box-na-amazone-a-ako-udrzat-svoje-metriky-pod-kontrolou-2\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/14112723\/buybox-gewinnen-amazon-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Die BuyBox zu gewinnen, ist auf Amazon nicht einfach, denn die Konkurrenz ist riesig.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/14-najdolezitejsich-kriterii-na-vitazstvo-v-buy-box-na-amazone-a-ako-udrzat-svoje-metriky-pod-kontrolou-2\/\">14 najd\u00f4le\u017eitej\u0161\u00edch krit\u00e9ri\u00ed na v\u00ed\u0165azstvo v Buy Box na Amazone a ako udr\u017ea\u0165 svoje metriky pod kontrolou<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Ako to vlastne, \u017ee niektor\u00e9 ponuky s\u00fa na Amazone vidite\u013en\u00e9, zatia\u013e \u010do in\u00e9 sa neobjavuj\u00fa v Buy Box? Krit\u00e9ri\u00e1 na z\u00edskanie mal\u00e9ho \u017elt\u00e9ho po\u013ea s\u00fa najlep\u0161ie str\u00e1\u017een\u00fdm tajomstvom online giganta a kvalifik\u00e1cia pre Buy Box.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-876918-identifier\">Samozrejme, to v\u0161etko nie\u010do stoj\u00ed. Aj ke\u010f poplatky a prov\u00edzie zni\u017euj\u00fa zisk na jednotliv\u00fdch polo\u017ek\u00e1ch, maj\u00fa aj pozit\u00edvnu vlastnos\u0165: s\u00fa strednodobo dobre kalkulovate\u013en\u00e9. Inak ste pri <a href=\"\">predaji na Amazone<\/a> na bezpe\u010dnej strane. Plat\u00edte poplatky, za to sa m\u00f4\u017eete spo\u013eahn\u00fa\u0165, \u017ee softv\u00e9r funguje a spracovanie prebieha. \u017diadne prekvapenia.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-291288-identifier\">Preh\u013ead v\u00fdhod a nev\u00fdhod<\/h2><p class=\"theme-wp-block gb-responsive-949198-identifier\">Aby sme v\u00e1m u\u013eah\u010dili rozhodovanie, zhrnuli sme v\u0161etky aspekty oboch obchodn\u00fdch modelov v ni\u017e\u0161ie uvedenom kontrolnom zozname.<\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><strong>Krit\u00e9rium<\/strong><\/td><td><strong>Vlastn\u00fd online obchod<\/strong><\/td><td><strong>Vlastn\u00fd obchod na Amazone<\/strong><\/td><\/tr><tr><td>Invest\u00edcie na za\u010diatok<\/td><td>Po\u010diato\u010dn\u00e1 invest\u00edcia do vlastn\u00e9ho online obchodu m\u00f4\u017ee v z\u00e1vislosti od v\u00e1\u0161ho obchodn\u00e9ho podnikania r\u00fdchlo dosiahnu\u0165 p\u00e4\u0165cifern\u00e9 sumy. \u010cakaj\u00fa v\u00e1s niektor\u00e9 n\u00e1kladn\u00e9 pr\u00e1ce: v\u00fdber a konfigur\u00e1cia syst\u00e9mu obchodu, zriadenie a vytvorenie produktov\u00fdch str\u00e1nok vr\u00e1tane textov a obr\u00e1zkov, ako aj vysok\u00e9 \u010dasov\u00e9 a n\u00e1kladov\u00e9 v\u00fddavky na marketing, SEO a SEA.<\/td><td>Zriadenie vlastn\u00e9ho obchodu na Amazone je jednoduch\u00e9 a nevy\u017eaduje obrovsk\u00e9 investi\u010dn\u00e9 n\u00e1klady. \u010cas potrebn\u00fd na vyu\u017e\u00edvanie Amazonu je primeran\u00fd a n\u00e1maha na vytvorenie pon\u00fak v etablovanom ekosyst\u00e9me je relat\u00edvne n\u00edzka.<\/td><\/tr><tr><td>Prev\u00e1dzkov\u00e9 n\u00e1klady<\/td><td>Ak sa rozhodnete pre cloudov\u00e9 rie\u0161enie, m\u00f4\u017eu vznikn\u00fa\u0165 mesa\u010dn\u00e9 z\u00e1kladn\u00e9 poplatky, transak\u010dn\u00e9 n\u00e1klady a poplatky za integr\u00e1ciu platobn\u00fdch rie\u0161en\u00ed. Aj pre vlastn\u00fd vyvinut\u00fd online obchod vznikaj\u00fa n\u00e1klady na realiz\u00e1ciu, prev\u00e1dzku, spr\u00e1vu tovaru, balenie, dopravu, marketing, z\u00e1kazn\u00edcky servis a potrebn\u00fa pracovn\u00fa silu.<\/td><td>Amazon si \u00fa\u010dtuje poplatky a prov\u00edzie za predaj produktov. Pre v\u00e4\u010d\u0161inu produktov\u00fdch kateg\u00f3ri\u00ed sa predajn\u00e9 poplatky pohybuj\u00fa okolo 15 %. K tomu sa prid\u00e1va mesa\u010dn\u00fd poplatok vo v\u00fd\u0161ke 39 eur. V\u00fdhoda: Techniku, skladovanie, plnenie objedn\u00e1vok, z\u00e1kazn\u00edcky servis at\u010f. zabezpe\u010duje Amazon vo va\u0161om mene.<\/td><\/tr><tr><td>Marketing<\/td><td>Pripravte sa na za\u010diatku na \u0165a\u017ek\u00e9 obdobie. Aby ste urobili nov\u00fd online obchod zn\u00e1my, mus\u00edte po\u010d\u00edta\u0165 s vysok\u00fdmi \u010dasov\u00fdmi a n\u00e1kladov\u00fdmi v\u00fddavkami na reklamu, soci\u00e1lne m\u00e9di\u00e1, marketing, SEA at\u010f. Tieto invest\u00edcie sa v\u0161ak dlhodobo vyplatia.<\/td><td>Amazon je H\u013dADACIA M\u00c1\u0160INA pri online nakupovan\u00ed. Predajn\u00e1 platforma pon\u00faka pr\u00edstup k ve\u013emi ve\u013ekej z\u00e1kazn\u00edckej z\u00e1kladni. Va\u0161e \u010dl\u00e1nky sa v\u0161ak nebud\u00fa pred\u00e1va\u0165 samy. R\u00fdchlej\u0161\u00ed \u0161tart dosiahnete prostredn\u00edctvom prominentn\u00e9ho umiestnenia va\u0161ich pon\u00fak pomocou Amazon PPC.<\/td><\/tr><tr><td>Mo\u017enosti dizajnu<\/td><td>M\u00e1te pln\u00fa kontrolu nad svoj\u00edm imid\u017eom zna\u010dky \u2013 rozlo\u017eenie obchodu, dizajn produktov, \u010fal\u0161ie funkcie na udr\u017eanie z\u00e1kazn\u00edkov at\u010f. s\u00fa \u00faplne vo va\u0161ich ruk\u00e1ch.<\/td><td>Na Amazone m\u00e1te \u010diasto\u010dne ve\u013emi rigidn\u00e9 \u0161trukt\u00fary a na popise produktu m\u00f4\u017eete len \u0165a\u017eko nie\u010do zmeni\u0165 (napr. pri obchodnom tovare). Ak chcete ma\u0165 viac vo\u013enosti, m\u00f4\u017eete si v\u0161ak zaregistrova\u0165 svoju vlastn\u00fa zna\u010dku.<\/td><\/tr><tr><td>Budovanie zna\u010dky a udr\u017eanie z\u00e1kazn\u00edkov<\/td><td>Udr\u017eanie z\u00e1kazn\u00edkov a budovanie zna\u010dky je vo va\u0161ich ruk\u00e1ch \u2013 s dobrou kvalitou produktov, priate\u013esk\u00fdm servisom, r\u00fdchlym dodan\u00edm a d\u00f4veryhodnos\u0165ou si z\u00e1kazn\u00edci zapam\u00e4taj\u00fa va\u0161e meno a op\u00e4\u0165 u v\u00e1s nak\u00fapia.<\/td><td>Loyalita z\u00e1kazn\u00edka patr\u00ed Amazonu, nie v\u00e1m ako online predajcovi. Tu z\u00e1le\u017e\u00ed len na najlep\u0161ej cene, najlep\u0161om hodnotiacom profile a najlep\u0161ej slu\u017ebe.<\/td><\/tr><tr><td>Zisk a mar\u017ea<\/td><td>Ziskov\u00e1 mar\u017ea v online obchode je zn\u00e1me vy\u0161\u0161ia ako pri predaji na Amazone. Mnoh\u00e9 n\u00e1klady sa v\u0161ak nedaj\u00fa rozlo\u017ei\u0165 na jednotliv\u00e9 transakcie. A\u017e pri v\u00fdpo\u010dte pr\u00edjmov a v\u00fddavkov sa d\u00e1 vypo\u010d\u00edta\u0165 skuto\u010dn\u00e1 mar\u017ea.<\/td><td>Poplatky a prov\u00edzie zmen\u0161uj\u00fa ziskov\u00fa mar\u017eu jednotliv\u00fdch \u010dl\u00e1nkov, s\u00fa v\u0161ak strednodobo dobre kalkulovate\u013en\u00e9. Automatiz\u00e1ciou jednotliv\u00fdch procesov, ako napr\u00edklad prisp\u00f4sobenia cien, sa d\u00e1 Buy Box z\u00edska\u0165 aj s vy\u0161\u0161ou cenou.<\/td><\/tr><\/tbody><\/table><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-463349-identifier\">Otvorenie vlastn\u00e9ho Amazon obchodu \u2013 krok za krokom k profesion\u00e1lnemu predajcovsk\u00e9mu \u00fa\u010dtu<\/h2><p class=\"theme-wp-block gb-responsive-689384-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-955332-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103831\/eigener-amazon-shop-verkaeuferkonto-1.jpeg\" alt=\"Vlastn\u00fd Amazon obchod: Takto otvor\u00edte svoj predajcovsk\u00fd \u00fa\u010det.\" class=\"wp-image-56637\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103831\/eigener-amazon-shop-verkaeuferkonto-1-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103831\/eigener-amazon-shop-verkaeuferkonto-1-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103831\/eigener-amazon-shop-verkaeuferkonto-1.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-425766-identifier\">Predpoklad\u00e1me, \u017ee u\u017e m\u00e1te pou\u017e\u00edvate\u013esk\u00fd \u00fa\u010det na Amazone. V\u00e4\u010d\u0161ina online nakupuj\u00facich u\u017e niekedy nie\u010do objednala na Amazone. Ak nem\u00e1te ani podnikanie, ani \u00fa\u010det na Amazone, mali by ste sa najprv pusti\u0165 do t\u00fdchto dvoch krokov.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-793676-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-783591-identifier\">Prihl\u00e1ste sa do svojho \u00fa\u010dtu. Vpravo hore ved\u013ea vyh\u013ead\u00e1vacieho panela n\u00e1jdete svoj profil. Kliknite na <strong>\u201eM\u00f4j \u00fa\u010det\u201c<\/strong>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-828745-identifier\">Na preh\u013eadovej str\u00e1nke n\u00e1jdete ni\u017e\u0161ie odkaz <strong>\u201ePred\u00e1va\u0165 na Amazone\u201c<\/strong>. Kliknite na\u0148.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-470991-identifier\">Na nasleduj\u00facej str\u00e1nke kliknite na <strong>\u201eRegistrova\u0165\u201c<\/strong>, aby ste za\u010dali proces. Mo\u017eno sa budete musie\u0165 znova prihl\u00e1si\u0165 do svojho Amazon \u00fa\u010dtu alebo vytvori\u0165 nov\u00fd \u00fa\u010det. Kto chce v\u00e1\u017ene obchodova\u0165 na Amazone, mal by si vybra\u0165 druh\u00fa mo\u017enos\u0165.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-617721-identifier\">Rozhodnite sa teraz pre <strong>variantu \u00fa\u010dtu<\/strong>: Pre v\u00e4\u010d\u0161inu predajcov je profesion\u00e1lny predajcovsk\u00fd \u00fa\u010det spr\u00e1vna vo\u013eba. Kto pred\u00e1va len m\u00e1lo (max. 40 objedn\u00e1vok\/mesiac) a chce si to najprv vysk\u00fa\u0161a\u0165, m\u00f4\u017ee za\u010da\u0165 aj ako jednotliv\u00fd predajca.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-602250-identifier\">Uve\u010fte krajinu, v ktorej m\u00e1te <strong>s\u00eddlisko spolo\u010dnosti<\/strong>, teda napr\u00edklad Nemecko.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-435237-identifier\">Okrem toho Amazon potrebuje <strong>pr\u00e1vnu formu spolo\u010dnosti<\/strong> a <strong>n\u00e1zov spolo\u010dnosti<\/strong>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-853805-identifier\">N\u00e1sledne sa zaznamenaj\u00fa <strong>platobn\u00e9 \u00fadaje<\/strong>. Tieto zah\u0155\u0148aj\u00fa bankov\u00fd \u00fa\u010det, faktura\u010dn\u00fa adresu a inform\u00e1cie o kreditnej karte.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-786631-identifier\">Rozhodnite sa potom, ako chcete nastavi\u0165 svoju <strong>logistiku<\/strong>. Kto e\u0161te nem\u00e1 vlastn\u00e9 plnenie, m\u00f4\u017ee vyu\u017ei\u0165 rie\u0161enie Amazon a prida\u0165 FBA. Pri FBM preber\u00e1te skladovanie a dopravu sami.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-305338-identifier\">Zadajte teraz <strong>n\u00e1zov pre svoj \u00fa\u010det<\/strong>. Ten by mal by\u0165 dobre premyslen\u00fd, nakoniec sa n\u00e1zov objav\u00ed na str\u00e1nkach s detailmi produktov.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-898635-identifier\">N\u00e1sledne chce Amazon e\u0161te adresu a <strong>kontaktn\u00e9 \u00fadaje<\/strong> pre z\u00e1kazn\u00edcky servis. Taktie\u017e mus\u00edte uvies\u0165 osobn\u00e9 inform\u00e1cie, ako napr\u00edklad va\u0161u adresu a kontaktn\u00e9 mo\u017enosti. Okrem toho Amazon potrebuje inform\u00e1cie o tom, \u010di m\u00e1te ekonomick\u00e9 opr\u00e1vnenie obchodova\u0165 za spolo\u010dnos\u0165. Na overenie potrebujete pre tento krok svoje identifika\u010dn\u00e9 doklady.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-156704-identifier\">V poslednom kroku sa <strong>over\u00edte<\/strong> pomocou SMS alebo slu\u017eby sp\u00e4tn\u00e9ho volania.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-126316-identifier\">Ak boli v\u0161etky \u00fadaje spr\u00e1vne zaznamenan\u00e9, m\u00f4\u017eete teraz jedn\u00fdm kliknut\u00edm na \u201eDokon\u010di\u0165 registr\u00e1ciu\u201c ukon\u010di\u0165 proces. V\u00e1\u0161 predajcovsk\u00fd \u00fa\u010det je teraz vytvoren\u00fd a m\u00f4\u017eete za\u010da\u0165 nap\u013a\u0148a\u0165 svoj vlastn\u00fd Amazon obchod. K\u00fdm v\u0161ak budete m\u00f4c\u0165 prida\u0165 produkty a skuto\u010dne obchodova\u0165, e\u0161te to chv\u00ed\u013eu potrv\u00e1, preto\u017ee Amazon najprv skontroluje v\u0161etky \u00fadaje a dokumenty.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-809924-identifier\">FBA vs. FBM<\/h3><p class=\"theme-wp-block gb-responsive-799718-identifier\">Vlastn\u00fd Amazon obchod vyvol\u00e1va aj ot\u00e1zku, \u010di chcete vyu\u017ei\u0165 Fulfillment by Amazon (FBA), alebo \u010di chcete logistiku zvl\u00e1dnu\u0165 sami \u2013 \u010do sa ozna\u010duje ako Fulfillment by Merchant (FBM) na Amazone. Na prv\u00fd poh\u013ead sa to zd\u00e1 by\u0165 ve\u013ek\u00e9 rozhodnutie, ale pri bli\u017e\u0161om poh\u013eade sa pre v\u00e4\u010d\u0161inu nov\u00e1\u010dikov uk\u00e1\u017ee ako jednoduch\u00e9 na zodpovedanie.<\/p><p class=\"theme-wp-block gb-responsive-462283-identifier\">Ak m\u00e1te vlastn\u00fa logistiku vr\u00e1tane skladovania, vyberania a balenia, z\u00e1kazn\u00edckeho servisu a spr\u00e1vy vr\u00e1ten\u00ed a m\u00f4\u017eete zabezpe\u010di\u0165 r\u00fdchle dodanie, potom by mohol by\u0165 aj na Amazone vlastn\u00fd shipping cez FBM pre v\u00e1s mo\u017enos\u0165ou.<\/p><p class=\"theme-wp-block gb-responsive-153629-identifier\">Ak to nie je v\u00e1\u0161 pr\u00edpad a museli by ste tak\u00e9to \u0161trukt\u00fary e\u0161te vybudova\u0165, potom je s vysokou pravdepodobnos\u0165ou FBA pre v\u00e1s najprv lep\u0161ou vo\u013ebou. Ak vyu\u017e\u00edvate program FBA, potom <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/posielanie-tovaru-fba-na-amazon-ako-zabezpecit-aby-vasa-prichadzajuca-zasielka-bezpecne-dorazila-do-skladu\/\">po\u0161lete svoje tovary do skladu Amazon<\/a> a postar\u00e1te sa o marketing svojich produktov. Plnenie v\u0161ak preber\u00e1 Amazon:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-853941-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-177459-identifier\">skladovanie v logistickom centre<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-771744-identifier\">vyberanie produktov pod\u013ea prijatia objedn\u00e1vky<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-751543-identifier\">balenie objedn\u00e1vky pred odoslan\u00edm<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-865768-identifier\">odosielanie produktov pod\u013ea \u0161tandardu Prime<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-834399-identifier\">z\u00e1kazn\u00edcky servis v mnoh\u00fdch r\u00f4znych jazykoch<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-575941-identifier\">spr\u00e1va vr\u00e1ten\u00ed pri pr\u00edpadn\u00fdch probl\u00e9moch, ako s\u00fa vady<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-250485-identifier\">To je ve\u013emi pohodln\u00e9 a najm\u00e4 pom\u00e1ha men\u0161\u00edm predajcom zabezpe\u010di\u0165 vysok\u00fa kvalitu plnenia, ktor\u00fa je pre nov\u00fdch predajcov na Amazone s vlastn\u00fdm odosielan\u00edm len \u0165a\u017eko dosiahnu\u0165.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-903770-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/konecny-sprievodca-amazon-fba-krok-za-krokom-k-vasmu-vlastnemu-podnikaniu-vratane-kontrolneho-zoznamu\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142932\/amazon-fba-anleitung-1-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Die ultimative Amazon FBA-Anleitung f\u00fcr Ihren Gesch\u00e4ftserfolg\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/konecny-sprievodca-amazon-fba-krok-za-krokom-k-vasmu-vlastnemu-podnikaniu-vratane-kontrolneho-zoznamu\/\">Kone\u010dn\u00fd sprievodca Amazon FBA: Krok za krokom k v\u00e1\u0161mu vlastn\u00e9mu podnikaniu! [Vr\u00e1tane kontroln\u00e9ho zoznamu]<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Pre mnoh\u00fdch je samostatn\u00e1 \u010dinnos\u0165 \u017eivotn\u00fdm snom: by\u0165 vlastn\u00fdm \u0161\u00e9fom, vies\u0165 zamestnancov, uvies\u0165 na trh vysn\u00edvan\u00fd produkt&#8230; Av\u0161ak za\u010diatok je \u010dasto \u0165a\u017ek\u00fd, nielen finan\u010dne, ale aj organiza\u010dne. Pre\u010d\u00edtajte si tu, ako krok za krokom uvies\u0165 svoje podnikanie &#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-116373-identifier\"><strong>Nev\u00fdhody FBA<\/strong><\/p><p class=\"theme-wp-block gb-responsive-478634-identifier\">Samozrejme, FBA m\u00e1 pre vlastn\u00fd Amazon obchod aj nev\u00fdhodn\u00e9 aspekty. Za ka\u017ed\u00fa objedn\u00e1vku sa odpo\u010d\u00edtavaj\u00fa pr\u00edslu\u0161n\u00e9 poplatky za slu\u017ebu, ktor\u00e9 musia by\u0165 zoh\u013eadnen\u00e9 v cenovej kalkul\u00e1cii, aby sa zabezpe\u010dila primeran\u00e1 mar\u017ea. Okrem toho sa aj Amazone st\u00e1vaj\u00fa nehody \u2013 tzv. FBA chyby. Pri tom s\u00fa napr\u00edklad po\u010das procesu odosielania produkty po\u0161koden\u00e9, tak\u017ee s\u00fa nepredajn\u00e9. Za to m\u00e1 predajca, ktor\u00e9mu \u010dl\u00e1nok nakoniec patr\u00ed, n\u00e1rok na od\u0161kodnenie. Bohu\u017eia\u013e, Amazon nevracia spo\u013eahlivo zodpovedne, tak\u017ee predajcovia sa teoreticky musia sami postara\u0165 o podanie \u017eiadosti.<\/p><p class=\"theme-wp-block gb-responsive-646719-identifier\">Na\u0161\u0165astie existuje na trhu jednoduch\u00e9 rie\u0161enie. S SELLERLOGIC Lost &#038; Found Full-Service sa spr\u00e1va o od\u0161kodneniach st\u00e1va hra\u010dkou: \u017eiadne hodiny prezerania FBA spr\u00e1v, \u017eiadne nam\u00e1hav\u00e9 zhroma\u017e\u010fovanie v\u0161etk\u00fdch inform\u00e1ci\u00ed k pr\u00edpadu, \u017eiadne kop\u00edrovanie a vkladanie do Seller Central a predov\u0161etk\u00fdm \u017eiadna nervy dr\u00e1saj\u00faca komunik\u00e1cia s Amazonom.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-876017-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-497781-identifier\">Jednoducho a bez n\u00e1mahy: Viac po\u017eadova\u0165, menej vyjedn\u00e1va\u0165. Lost &#038; Found sa postar\u00e1 o v\u0161etko za v\u00e1s.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-351922-identifier\">\u00daspora \u010dasu &#038; podpora AI: Nechajte Lost &#038; Found vykona\u0165 pr\u00e1cu, zatia\u013e \u010do sa star\u00e1te o svoje podnikanie alebo si u\u017e\u00edvate svoj vo\u013en\u00fd \u010das. Syst\u00e9m podporovan\u00fd AI zabezpe\u010duje plynul\u00fd proces.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-251893-identifier\">Automatizovan\u00e1 anal\u00fdza pre maxim\u00e1lne od\u0161kodnenia: Sledujte v\u0161etky svoje FBA transakcie na pozad\u00ed a n\u00e1jdite FBA chyby plne automaticky.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-230952-identifier\">Historick\u00e1 anal\u00fdza: FBA chyby m\u00f4\u017eu by\u0165 sp\u00e4\u0165 n\u00e1rokovan\u00e9 a\u017e 18 mesiacov. Lost &#038; Found pokr\u00fdva cel\u00e9 obdobie bez medzier.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-897039-identifier\">Bezplatn\u00e1 podpora od profesion\u00e1lov pre profesion\u00e1lov: SELLERLOGIC sa vyzn\u00e1 v zlo\u017eit\u00fdch predpisoch Amazonu a umo\u017e\u0148uje v\u00e1m efekt\u00edvne pracova\u0165 v r\u00e1mci syst\u00e9mu a optimalizova\u0165 mo\u017enosti pre od\u0161kodnenia.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-436721-identifier\">Zistite teraz viac o tom, ako v\u00e1m Lost &#038; Found m\u00f4\u017ee u\u013eah\u010di\u0165 va\u0161u pr\u00e1cu ako predajca na Amazone a z\u00e1rove\u0148 zlep\u0161i\u0165 va\u0161u ziskovos\u0165.<\/p><p class=\"theme-wp-block gb-responsive-668814-identifier\"><\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-860910-identifier layout-explore\">\n\n\t\t<div class=\"text-banner-cta text-banner-explore-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tObjavte SELLERLOGIC Lost &amp; Found Full-Service\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tVa\u0161e Amazon od\u0161kodnenia, spracovan\u00e9 nami. Slu\u017eba all-inclusive\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/www.sellerlogic.com\/sk\/amazon-lost-and-found\/\" target=\"_blank\" rel=\"noreferrer noopener\">Viac inform\u00e1ci\u00ed<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-558908-identifier\">Z\u00e1ver: Je vlastn\u00fd Amazon obchod dobr\u00fd n\u00e1pad?<\/h2><p class=\"theme-wp-block gb-responsive-731513-identifier\">Na\u0161a spolo\u010dnos\u0165 sa trvalo men\u00ed: Pohodln\u00e9 prech\u00e1dzanie po v\u00fdkladoch u\u017e pre mnoh\u00fdch \u013eud\u00ed nepatr\u00ed do v\u00edkendov\u00e9ho programu. Namiesto toho prezer\u00e1me ve\u010der po pr\u00e1ci ponuky na Amazone. Vytvorenie vlastn\u00e9ho obchodu je pritom jednoduch\u0161ie, ako sa zd\u00e1.<\/p><p class=\"theme-wp-block gb-responsive-557768-identifier\">\u010ci pl\u00e1nujete kompletn\u00fa internetov\u00fa prezent\u00e1ciu alebo rad\u0161ej otvor\u00edte vlastn\u00fd Amazon obchod, z\u00e1vis\u00ed od mnoh\u00fdch faktorov. Pand\u00e9mia v\u0161ak uk\u00e1zala, \u017ee diverzifik\u00e1cia je d\u00f4le\u017eit\u00e1. Pre\u010do teda neza\u010da\u0165 s vlastn\u00fdm Amazon obchodom, aby ste sa obozn\u00e1mili s e-commerce podnikan\u00edm, a potom postupne budova\u0165 svoj vlastn\u00fd online obchod?<\/p><p class=\"theme-wp-block gb-responsive-271633-identifier\">Preto\u017ee pr\u00e1ve v po\u010diato\u010dnej f\u00e1ze va\u0161ej e-commerce kari\u00e9ry pon\u00faka Amazon mnoho v\u00fdhod. Tu m\u00f4\u017eete z\u00edska\u0165 sk\u00fasenosti bez toho, aby ste m\u00ed\u0148ali obrovsk\u00e9 sumy na vytvorenie vlastnej internetovej prezent\u00e1cie. Taktie\u017e sa ako online predajca nemus\u00edte stara\u0165 o technol\u00f3giu a marketing. Poplatky a predajn\u00e9 prov\u00edzie s\u00fa pritom pl\u00e1novate\u013en\u00e9 aj na dlh\u0161ie obdobie pri st\u00e1le vynikaj\u00facej kvalite logistiky a plnenia. Ke\u010f z\u00edskate dostatok sk\u00fasenost\u00ed, m\u00f4\u017eete prejs\u0165 na \u010fal\u0161\u00ed krok smerom k online obchodu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-8156-identifier\">\u010casto kladen\u00e9 ot\u00e1zky<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1722849618531\"><strong class=\"schema-faq-question\"><strong>Ako ve\u013ea pe\u0148az\u00ed potrebujete na za\u010datie s Amazon FBA?<\/strong><\/strong> <p class=\"schema-faq-answer\">Teoreticky m\u00f4\u017ee ka\u017ed\u00fd zar\u00e1ba\u0165 peniaze s Amazonom, preto\u017ee Amazon FBA sa d\u00e1 za\u010da\u0165 aj s po\u010diato\u010dn\u00fdm kapit\u00e1lom nieko\u013ek\u00fdch stoviek eur. Na vybudovanie ekonomicky nez\u00e1visl\u00e9ho podnikania, ktor\u00e9 sa samo u\u017eiv\u00ed, s\u00fa v\u0161ak potrebn\u00e9 ur\u010dit\u00e9 invest\u00edcie. Tieto s\u00fa v\u0161ak st\u00e1le ni\u017e\u0161ie, ako keby ste chceli vybudova\u0165 vlastn\u00fd online obchod s kompletnou logistikou.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722849637372\"><strong class=\"schema-faq-question\"><strong>Ako m\u00f4\u017eem otvori\u0165 obchod na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">Na to z\u00e1ujemcovia prejd\u00fa na webov\u00fa str\u00e1nku Amazon a v sekcii \u201eM\u00f4j \u00fa\u010det\u201c vyber\u00fa odkaz \u201ePred\u00e1va\u0165 na Amazone\u201c. N\u00e1sledne si m\u00f4\u017eu otvori\u0165 vlastn\u00fd obchod na Amazone. Na to sa poskytn\u00fa \u00fadaje ako n\u00e1zov spolo\u010dnosti, kontaktn\u00e9 mo\u017enosti a inform\u00e1cie o kreditnej karte.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722849650923\"><strong class=\"schema-faq-question\"><strong>M\u00f4\u017eem pred\u00e1va\u0165 na Amazone bez \u017eivnosti?<\/strong><\/strong> <p class=\"schema-faq-answer\">S\u00fakromn\u00fd predaj je na Amazone mo\u017en\u00fd, ale sk\u00f4r nezvy\u010dajn\u00fd. Na to sa sk\u00f4r etablovali port\u00e1ly ako Ebay alebo inzer\u00e1ty. Na Amazone je na to tie\u017e potrebn\u00e1 registr\u00e1cia ako predajca.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722849670256\"><strong class=\"schema-faq-question\"><strong>Ko\u013eko stoj\u00ed \u00fa\u010det predajcu na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">Profesion\u00e1lny \u00fa\u010det predajcu na Amazone aktu\u00e1lne stoj\u00ed 39 eur mesa\u010dne. K tomu sa prid\u00e1vaj\u00fa prov\u00edzie za predan\u00fd \u010dl\u00e1nok, ktor\u00e9 sa pod\u013ea kateg\u00f3rie pohybuj\u00fa medzi siedmimi a 15 percentami.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722849685519\"><strong class=\"schema-faq-question\"><strong>M\u00f4\u017ee si ka\u017ed\u00fd otvori\u0165 obchod na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u00c1no, v z\u00e1sade je to mo\u017en\u00e9 ako pre fyzick\u00e9 osoby, tak aj pre obchodn\u00fdch poskytovate\u013eov. Potrebn\u00fd je len \u00fa\u010det na Amazone a kreditn\u00e1 karta.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722849698723\"><strong class=\"schema-faq-question\"><strong>Vyplat\u00ed sa otvori\u0165 obchod na Amazone?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u00c1no, preto\u017ee vlastn\u00fd obchod na Amazone je v e-commerce nevyhnutnos\u0165ou. Takmer ka\u017ed\u00fd online nakupuj\u00faci u\u017e niekedy nak\u00fapil na Amazone, v\u00e4\u010d\u0161ina m\u00e1 pr\u00edstup k \u00fa\u010dtu na Amazone a pribli\u017ene 50 % v\u0161etk\u00fdch nemeck\u00fdch dom\u00e1cnost\u00ed m\u00e1 predplatn\u00e9 Amazon Prime. Pred\u00e1va\u0165 vlastn\u00e9 produkty na Amazone je preto jasn\u00e1 vo\u013eba.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-232753-identifier has-small-font-size\">Odkazy na obr\u00e1zky v porad\u00ed obr\u00e1zkov: \u00a9 PixieMe \u2013 stock.adobe.com \/ \u00a9 AI Farm \u2013 stock.adobe.com \/ \u00a9 PixieMe \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>E-commerce sa v \u010dase pand\u00e9mie r\u00fdchlo vyvinul. Ale aj teraz, ke\u010f sa rastov\u00e1 krivka trochu vyrovn\u00e1va, online obchod st\u00e1le rastie. Okrem toho sa hranice medzi nemeck\u00fdm e-commerce a kamenn\u00fdm obchodom v\u010faka v\u00fddajn\u00fdm miestam, doru\u010deniu v ten ist\u00fd de\u0148 a podobne st\u00e1le viac rozmaz\u00e1vaj\u00fa. Mnoho predajcov preto \u00faspe\u0161ne kombinuje online predaj a offline podnikanie. Ak sa<\/p>\n","protected":false},"author":8,"featured_media":56628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1383],"tags":[],"class_list":["post-228123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-a-triky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vlastn\u00fd obchod na Amazone? 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