
{"id":228132,"date":"2020-04-07T12:25:00","date_gmt":"2020-04-07T12:25:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/odborny-rozhovor-dobre-zdrojene-je-polovica-uspechu-tu-je-ako-sa-pripravit-na-krizu\/"},"modified":"2020-04-07T12:25:00","modified_gmt":"2020-04-07T12:25:00","slug":"odborny-rozhovor-dobre-zdrojene-je-polovica-uspechu-tu-je-ako-sa-pripravit-na-krizu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/odborny-rozhovor-dobre-zdrojene-je-polovica-uspechu-tu-je-ako-sa-pripravit-na-krizu\/","title":{"rendered":"Odborn\u00fd rozhovor: Dobre zdrojen\u00e9 je polovica \u00faspechu \u2013 Tu je, ako sa pripravi\u0165 na kr\u00edzu!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-506333-identifier\">V mnoh\u00fdch regi\u00f3noch sa svet zastavil: V Nemecku boli otvoren\u00e9 len syst\u00e9movo relevantn\u00e9 obchody ako supermarkety alebo \u010derpacie stanice, Taliansko dokonca zmrazilo cel\u00fa neesenci\u00e1lnu v\u00fdrobu a aj \u0160panielsko uzavrelo tak\u00e9 prev\u00e1dzky, ktor\u00e9 nie s\u00fa pova\u017eovan\u00e9 za nevyhnutn\u00e9.<\/p><p class=\"theme-wp-block gb-responsive-137678-identifier\">E-commerce profitoval v niektor\u00fdch oblastiach z zv\u00fd\u0161enej dopytu a z\u00e1kazov vych\u00e1dzania \u2013 v in\u00fdch oblastiach v\u0161ak zaznamenal rovnak\u00e9 straty ako kamenn\u00fd obchod. Mnoh\u00ed online predajcovia sa v\u0161ak stretli s \u00faplne in\u00fdm probl\u00e9mom: Ak v\u00fdroba stoj\u00ed, dlhodobo im doch\u00e1dza tovar. A to m\u00f4\u017ee pre predajcov na Amazone znamena\u0165 stratu Buy Box, \u0165a\u017eko vybojovan\u00e9ho umiestnenia alebo dokonca zablokovanie \u00fa\u010dtu.<\/p><p class=\"theme-wp-block gb-responsive-325850-identifier\">Ale ako sa ako predajca na Amazone vyhn\u00fa\u0165 dodac\u00edm probl\u00e9mom, \u010do znamen\u00e1 by\u0165 z\u00e1visl\u00fd od jedin\u00e9ho dod\u00e1vate\u013ea a ak\u00e9 v\u00fdhody maj\u00fa dod\u00e1vate\u013esk\u00e9 zdroje v r\u00e1mci E\u00da? Hovorili sme o kr\u00edzovzdornom zdrojovan\u00ed s odborn\u00edkmi Martinou Schimmel a Carstenom Brandtom.<\/p><p class=\"theme-wp-block gb-responsive-586320-identifier\">Ale ako sa ako predajca na Amazone vyhn\u00fa\u0165 dodac\u00edm probl\u00e9mom, \u010do znamen\u00e1 by\u0165 z\u00e1visl\u00fd od jedin\u00e9ho dod\u00e1vate\u013ea a ak\u00e9 v\u00fdhody maj\u00fa dod\u00e1vate\u013esk\u00e9 zdroje v r\u00e1mci E\u00da? Hovorili sme o kr\u00edzovzdornom zdrojovan\u00ed s odborn\u00edkmi Martinou Schimmel a Carstenom Brandtom.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-200390-identifier\">Odborn\u00edci<\/h2><p class=\"theme-wp-block has-text-align-center gb-responsive-559965-identifier desktop-text-center xl-text-center lg-text-center md-text-center sm-text-center\" style=\"font-size:14px\"><em>Tento blogov\u00fd pr\u00edspevok sa prv\u00fdkr\u00e1t objavil na jar 2020.<\/em><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-640814-identifier\">Rozhovor<\/h2><p class=\"theme-wp-block gb-responsive-439794-identifier\"><strong>SELLERLOGIC: Dobr\u00fd de\u0148, pani Schimmel, dobr\u00fd de\u0148, p\u00e1n Brandt! To, \u010do by ste ur\u010dite povedali ka\u017ed\u00e9mu aj pred pand\u00e9miou koronav\u00edrusu, teraz mnoh\u00ed predajcovia bolestne poci\u0165uj\u00fa: V pr\u00edpade kolapsu hodnotov\u00e9ho re\u0165azca je extr\u00e9mne nevhodn\u00e9 by\u0165 z\u00e1visl\u00fd od jedin\u00e9ho zdroja. Ak\u00e9 \u010fal\u0161ie nev\u00fdhody m\u00f4\u017ee tak\u00e1to z\u00e1vislos\u0165 prinies\u0165?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-579211-identifier\"><strong>Martina Schimmel<\/strong>: \u201eV z\u00e1sade je v\u017edy nevhodn\u00e9, ak sa \u010dlovek spolieha len na jedin\u00fd zdroj \u2013 okrem pr\u00edpadu, ke\u010f pred\u00e1va len jeden produkt, v takom pr\u00edpade to zvy\u010dajne inak nejde. Ale predpokladajme norm\u00e1lny pr\u00edpad, v ktorom predajca pred\u00e1va viacero produktov, \u010dasto dokonca z r\u00f4znych segmentov. Potom nie je rozumn\u00e9 nakupova\u0165 v\u0161etko od jedin\u00e9ho dod\u00e1vate\u013ea \u2013 bez oh\u013eadu na to, \u010di je to v \u010c\u00edne, Eur\u00f3pe alebo inde. A to m\u00e1 r\u00f4zne d\u00f4vody: Po prv\u00e9, v\u00fdrobca, ktor\u00fd je dobr\u00fd v navrhovan\u00ed a v\u00fdrobe kuchynsk\u00fdch doplnkov, nie je nevyhnutne expert na porcel\u00e1n. Pr\u00e1ve v \u010c\u00edne s\u00fa to \u00faplne odli\u0161n\u00e9 zru\u010dnosti, ktor\u00e9 sa zvy\u010dajne vyr\u00e1baj\u00fa v r\u00f4znych tov\u00e1r\u0148ach. Po druh\u00e9, dod\u00e1vate\u013e si po \u010dase tie\u017e uvedom\u00ed, \u017ee je jedin\u00fdm dod\u00e1vate\u013eom pre tohto predajcu \u2013 a vyu\u017e\u00edva t\u00fato moc pri cen\u00e1ch a kvalite.\u201c<\/p><p class=\"theme-wp-block gb-responsive-31442-identifier\"><strong>Carsten Brandt<\/strong>: \u201ePresne. Ak sa ako spolo\u010dnos\u0165 spolieham len na jedn\u00e9ho dod\u00e1vate\u013ea, dost\u00e1vam sa do mas\u00edvnej z\u00e1vislosti. T\u00e1 sa net\u00fdka len mo\u017en\u00fdch dodac\u00edch probl\u00e9mov, ako sa teraz v aktu\u00e1lnej situ\u00e1cii nepredv\u00eddate\u013ene objavuj\u00fa a m\u00f4\u017eu ma\u0165 katastrof\u00e1lne n\u00e1sledky. Aj v norm\u00e1lnych \u010dasoch sa zbyto\u010dne st\u00e1vam z\u00e1visl\u00fdm od dodac\u00edch leh\u00f4t a kapac\u00edt, ale aj pokia\u013e ide o kvalitu a cenu. Na druhej strane v\u0161ak existuje aj \u010dasto dlhoro\u010dn\u00fd a \u00fazky vz\u0165ah medzi z\u00e1kazn\u00edkom a dod\u00e1vate\u013eom, ktor\u00fd je pre obchodn\u00fd \u00faspech tie\u017e d\u00f4le\u017eit\u00fd. Tento vz\u0165ah je preto mo\u017en\u00e9 a malo by sa budova\u0165 s viac ako jedn\u00fdm dod\u00e1vate\u013eom.\u201c<\/p><p class=\"theme-wp-block gb-responsive-215566-identifier\"><strong>SELLERLOGIC: Predpokladajme, \u017ee som moment\u00e1lne z\u00e1visl\u00fd od jedin\u00e9ho zdroja, napr\u00edklad z \u010c\u00edny alebo Talianska, a zist\u00edm, \u017ee \u010doskoro budem bez z\u00e1sob \u2013 \u010do m\u00f4\u017eem v tejto situ\u00e1cii urobi\u0165?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-183041-identifier\"><strong>Brandt<\/strong>: \u201eJe jedno, od ktor\u00e9ho zdroja ste moment\u00e1lne z\u00e1visl\u00ed. Nikto nem\u00f4\u017ee v aktu\u00e1lnej situ\u00e1cii poveda\u0165, \u010di dom\u00e1ci dod\u00e1vate\u013e, s ktor\u00fdm m\u00e1te roky dobr\u00fd obchodn\u00fd vz\u0165ah, zajtra e\u0161te m\u00f4\u017ee doda\u0165. Preto je d\u00f4le\u017eit\u00e9 prehodnoti\u0165 svoje dod\u00e1vate\u013esk\u00e9 vz\u0165ahy a vypracova\u0165 pl\u00e1n B, v ktorom h\u013ead\u00e1te \u010fal\u0161\u00edch alebo alternat\u00edvnych dod\u00e1vate\u013eov. Pri h\u013eadan\u00ed spr\u00e1vneho dod\u00e1vate\u013ea pom\u00e1haj\u00fa B2B platformy ako <em>Europages<\/em> alebo <em>Wer liefert was<\/em>.<\/p><figure class=\"theme-wp-block wp-block-pullquote gb-responsive-346571-identifier\" style=\"border-color:#0054cc\"><blockquote><p>\u201eNikto nem\u00f4\u017ee v aktu\u00e1lnej situ\u00e1cii poveda\u0165, \u010di dom\u00e1ci dod\u00e1vate\u013e zajtra e\u0161te m\u00f4\u017ee doda\u0165.\u201c<\/p><\/blockquote><\/figure><p class=\"theme-wp-block gb-responsive-821973-identifier\"><em>Wer liefert was<\/em> pr\u00e1ve spustil nov\u00fa slu\u017ebu <em>wlw Connect<\/em>, ktor\u00e1 v\u00fdrazne u\u013eah\u010duje sourcing. H\u013eadaj\u00faci pod\u00e1 \u017eiados\u0165 s najd\u00f4le\u017eitej\u0161\u00edmi detailmi a m\u00f4\u017ee sa uvo\u013eni\u0165. My potom h\u013ead\u00e1me vhodn\u00fdch dod\u00e1vate\u013eov, ktor\u00ed aktu\u00e1lne maj\u00fa schopnosti, ale aj skuto\u010dne kapacity na spracovanie tejto \u017eiadosti, a t\u00fato zoznam firiem potom vraciame h\u013eadaj\u00facemu. Z tejto dlh\u00e9ho zoznamu si \u017eiadate\u013e vyberie dve alebo tri firmy, ktor\u00e9 pova\u017euje za vhodn\u00e9, kontaktuje ich a m\u00f4\u017ee priamo za\u010da\u0165 rokovania o ponuk\u00e1ch.<\/p><p class=\"theme-wp-block gb-responsive-701800-identifier\"><strong>SELLERLOGIC: Predajcovia s priv\u00e1tnymi zna\u010dkami to maj\u00fa moment\u00e1lne obzvl\u00e1\u0161\u0165 \u0165a\u017ek\u00e9. Existuj\u00fa pre tento segment \u0161peci\u00e1lne postupy, ako \u010do najviac obmedzi\u0165 hospod\u00e1rske \u0161kody?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-685547-identifier\"><strong>Schimmel<\/strong>: \u201eMysl\u00edm, \u017ee je potrebn\u00e9 najprv rozl\u00ed\u0161i\u0165 medzi skuto\u010dn\u00fdmi predajcami priv\u00e1tnych zna\u010diek a pseudo-priv\u00e1tnymi zna\u010dkami. Prv\u00ed pred\u00e1vaj\u00fa produkt, ktor\u00fd bol skuto\u010dne \u0161peci\u00e1lne pre nich vyvinut\u00fd, navrhnut\u00fd a vyroben\u00fd. Druh\u00ed pred\u00e1vaj\u00fa \u0161tandardn\u00fd produkt v \u0161tandardnej verzii a nech\u00e1vaj\u00fa si od v\u00fdrobcu umiestni\u0165 svoje logo, aby mali na Amazone svoju vlastn\u00fa ponuku.<\/p><p class=\"theme-wp-block gb-responsive-541467-identifier\">Prv\u00ed to maj\u00fa naozaj \u0165a\u017ek\u00e9, ak ich produkt aktu\u00e1lne nem\u00f4\u017ee by\u0165 dodan\u00fd dod\u00e1vate\u013eom. Preto\u017ee n\u00e1js\u0165 alternat\u00edvny zdroj a vyvin\u00fa\u0165 n\u00e1hradn\u00fd produkt je \u010dasovo n\u00e1ro\u010dn\u00e9 \u2013 a do tej doby bude aj norm\u00e1lny dod\u00e1vate\u013e s najv\u00e4\u010d\u0161ou pravdepodobnos\u0165ou op\u00e4\u0165 schopn\u00fd dod\u00e1va\u0165.<\/p><p class=\"theme-wp-block gb-responsive-723484-identifier\">Pseudo-priv\u00e1tni predajcovia to maj\u00fa v tejto situ\u00e1cii v\u00fdrazne jednoduch\u0161ie, preto\u017ee zvy\u010dajne existuje \u0161tandardn\u00fd produkt, ktor\u00fd si m\u00f4\u017eu napr\u00edklad k\u00fapi\u0165 v \u010c\u00edne, aj u eur\u00f3pskeho dovozcu. Potom sa treba len zamyslie\u0165, \u010di a ako si m\u00f4\u017eu umiestni\u0165 svoje logo. V mnoh\u00fdch pr\u00edpadoch nie je ani potrebn\u00e9 tla\u010di\u0165 ho priamo na produkty, ale predajca mus\u00ed len prelabelova\u0165 EAN k\u00f3dy \u2013 samozrejme so s\u00fahlasom nov\u00e9ho dod\u00e1vate\u013ea.<\/p><p class=\"theme-wp-block gb-responsive-202649-identifier\"><strong>SELLERLOGIC: Ak\u00e9 akcie by mali online predajcovia dlhodobo podnikn\u00fa\u0165, ak chc\u00fa zn\u00ed\u017ei\u0165 svoju z\u00e1vislos\u0165 od \u010c\u00edny?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-544098-identifier\"><strong>Brandt<\/strong>: \u201eAj tu plat\u00ed, \u017ee je potrebn\u00e9 vyhn\u00fa\u0165 sa z\u00e1vislostiam. Nez\u00e1le\u017e\u00ed na tom, \u010di s\u00fa tieto z\u00e1vislosti z \u010c\u00edny alebo od dod\u00e1vate\u013ea z inej \u010dasti sveta. Preto je rozumn\u00e9 nespolieha\u0165 sa len na jedn\u00e9ho dod\u00e1vate\u013ea, ale vybudova\u0165 si d\u00f4veryhodn\u00fd obchodn\u00fd vz\u0165ah s viacer\u00fdmi zdrojmi. Pr\u00e1ve v tak\u00fdchto \u010dasoch je \u00fazky obchodn\u00fd vz\u0165ah obzvl\u00e1\u0161\u0165 d\u00f4le\u017eit\u00fd. S obchodn\u00fdmi partnermi, s ktor\u00fdmi dlhodobo spolupracujete a \u010dasto ste v kontakte, m\u00f4\u017eete otvorene a predov\u0161etk\u00fdm v\u010das hovori\u0165 o mo\u017en\u00fdch dodac\u00edch probl\u00e9moch a potom sa obr\u00e1ti\u0165 na dod\u00e1vate\u013eov B alebo C a v pr\u00edpade potreby zv\u00fd\u0161i\u0165 kapacity.\u201c<\/p><p class=\"theme-wp-block gb-responsive-865071-identifier\"><strong>Schimmel<\/strong>: \u201eV z\u00e1sade odpor\u00fa\u010dam predajcom pri v\u00fdbere a hodnoten\u00ed dod\u00e1vate\u013eov rozdelenie na z\u00e1kladn\u00fd sortiment a doplnkov\u00fd sortiment. Ak h\u013ead\u00e1m dod\u00e1vate\u013ea pre produkt zo svojho z\u00e1kladn\u00e9ho sortimentu, je d\u00f4le\u017eit\u00e9, aby som sa po prv\u00e9 dostal \u010do najbli\u017e\u0161ie k priamemu zdroju, po druh\u00e9, aby som bol v priamom kontakte s dod\u00e1vate\u013eom a po tretie, aby bol dod\u00e1vate\u013e skuto\u010dn\u00fdm profesion\u00e1lom v tomto segmente. Len tak z\u00edskam dobr\u00fa cenu a kvalitn\u00fd produkt.<\/p><p class=\"theme-wp-block gb-responsive-87263-identifier\">Ak h\u013ead\u00e1m dod\u00e1vate\u013ea pre jeden alebo viac produktov zo svojho doplnkov\u00e9ho sortimentu (bez oh\u013eadu na to, \u010di sa tento sortiment \u010dasto men\u00ed alebo je trval\u00fd), je lep\u0161ie spolupracova\u0165 s niek\u00fdm, kto m\u00f4\u017ee pon\u00faknu\u0165 \u0161irok\u00fd sortiment za v\u0161eobecne dobr\u00e9 n\u00e1kupn\u00e9 ceny. Preto\u017ee nem\u00e1 zmysel h\u013eada\u0165 pre ka\u017ed\u00fd nov\u00fd doplnkov\u00fd produkt nov\u00e9ho dod\u00e1vate\u013ea, informova\u0165 ho a tak \u010falej. Na tento \u00fa\u010del je ide\u00e1lna napr\u00edklad n\u00e1kupn\u00e1 platforma ako <a href=\"https:\/\/www.zentrada.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zentrada<\/a>. Kedysi t\u00fato \u00falohu plnil klasick\u00fd ve\u013ekoobchodn\u00edk, ale dnes u\u017e takmer neexistuj\u00fa.<\/p><p class=\"theme-wp-block gb-responsive-2514-identifier\"><strong>SELLERLOGIC: A na \u010do by si mali za\u010diato\u010dn\u00edci ur\u010dite d\u00e1va\u0165 pozor pri t\u00e9me sourcing?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-590926-identifier\"><strong>Schimmel<\/strong>: \u201eNajm\u00e4 ke\u010f za\u010d\u00ednate, mali by ste najprv nakupova\u0165 obchodn\u00fd tovar z E\u00da. Preto\u017ee na za\u010diatku sa mus\u00ed predajca na Amazone zaobera\u0165 to\u013ek\u00fdmi in\u00fdmi d\u00f4le\u017eit\u00fdmi t\u00e9mami (podnikanie, ako funguje Amazon, ak\u00e9 po\u017eiadavky klad\u00fa z\u00e1kazn\u00edci a tak \u010falej). Ak sa niekto chce priamo pusti\u0165 do dobrodru\u017estva n\u00e1kupu produktov v \u010c\u00edne, dovozu produktov a zaobera\u0165 sa v\u0161etk\u00fdmi certifik\u00e1tmi a regul\u00e1ciami, potom je to z m\u00f4jho poh\u013eadu samovra\u017eda.<\/p><figure class=\"theme-wp-block wp-block-pullquote gb-responsive-823980-identifier\" style=\"border-color:#0054cc\"><blockquote><p>\u201eAk sa niekto chce pusti\u0165 do dobrodru\u017estva dovozu produktov, potom je to z m\u00f4jho poh\u013eadu samovra\u017eda.\u201c<\/p><\/blockquote><\/figure><p class=\"theme-wp-block gb-responsive-234635-identifier\">Preto\u017ee by ste mali vedie\u0165, \u017ee predajcovia, ktor\u00ed pred\u00e1vaj\u00fa tovar z tret\u00edch kraj\u00edn, sa sami st\u00e1vaj\u00fa v\u00fdrobcami a nes\u00fa pln\u00fa zodpovednos\u0165 za dodr\u017eiavanie v\u0161etk\u00fdch predpisov pre tento typ produktov: k\u013e\u00fa\u010dov\u00e9 slovo je vyhl\u00e1senie o zhode. Ak predajca k\u00fapi rovnak\u00fd produkt od eur\u00f3pskeho dovozcu, dovozca je v\u00fdrobcom. S pr\u00edjemn\u00fdm ved\u013eaj\u0161\u00edm efektom, \u017ee predajca si m\u00f4\u017ee najprv pozrie\u0165, ak\u00e9 normy s\u00fa uveden\u00e9 na produkte alebo na kart\u00f3ne. A ak by nesk\u00f4r nastali probl\u00e9my, m\u00f4\u017ee predajca po\u017eadova\u0165 n\u00e1hradu od dovozcu. Ak k\u00fapil produkt v \u010c\u00edne, predajca je s\u00e1m posledn\u00fdm \u010dl\u00e1nkom v re\u0165azci n\u00e1hrady.<\/p><p class=\"theme-wp-block gb-responsive-751210-identifier\"><strong>SELLERLOGIC: Ako dlho potrv\u00e1, k\u00fdm sa v\u00fdroba op\u00e4\u0165 vr\u00e1ti do norm\u00e1lu a ak\u00e9 d\u00f4sledky to m\u00f4\u017ee ma\u0165 na obchod so letn\u00fdm tovarom?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-707898-identifier\"><strong>Plese\u0148<\/strong>: \u201eHah \u2026 to dnes asi nikto presne nepovie \u2026 Z\u00e1vis\u00ed to aj ve\u013emi silno od regi\u00f3nu, v ktorom sa v \u010c\u00edne alebo napr\u00edklad v Taliansku alebo \u0160panielsku vyr\u00e1ba. Ak sa v\u00fdroba nach\u00e1dza v silno postihnutej oblasti \u2013 alebo ak je dod\u00e1vate\u013e z\u00e1visl\u00fd na tovare z t\u00fdchto regi\u00f3nov \u2013, potom ur\u010dite potrv\u00e1 dlh\u0161ie, k\u00fdm sa v\u0161etko vr\u00e1ti do svojho zvy\u010dajn\u00e9ho chodu. Pozn\u00e1m v\u0161ak aj mnoho \u00e1zijsk\u00fdch regi\u00f3nov, kde sa u\u017e teraz op\u00e4\u0165 vyr\u00e1ba norm\u00e1lne alebo len s mierne zn\u00ed\u017een\u00fdmi kapacitami. Tam je potom len posun o \u0161tyri a\u017e \u0161es\u0165 t\u00fd\u017ed\u0148ov, ktor\u00fd vznikol z pred\u013a\u017een\u00e9ho CNY. A medzit\u00fdm be\u017eia v\u00fdroby ochrann\u00fdch r\u00fa\u0161ok a masiek na pln\u00e9 obr\u00e1tky v \u010c\u00edne. Ka\u017ed\u00fd t\u00fd\u017ede\u0148 prich\u00e1dzaj\u00fa sem nov\u00e9 dod\u00e1vky do Eur\u00f3py, ktor\u00e9 s\u00fa rozde\u013eovan\u00e9 medzi obchodn\u00edkov a zdravotn\u00edcke zariadenia.\u201c<\/p><p class=\"theme-wp-block gb-responsive-424266-identifier\"><strong>Brandt<\/strong>: \u201eMysl\u00edm si tie\u017e, \u017ee ako dlho obmedzenia potrvaj\u00fa a kedy sa hospod\u00e1rsky \u017eivot op\u00e4\u0165 naplno rozbehne, sa v s\u00fa\u010dasnosti ned\u00e1 spo\u013eahlivo poveda\u0165. Som si v\u0161ak ist\u00fd, \u017ee pand\u00e9mia koronav\u00edrusu bude ma\u0165 v\u00fdrazn\u00fd dopad na letn\u00e9 podnikanie a to vo v\u0161etk\u00fdch odvetviach. Aktu\u00e1lne \u010d\u00edsla predpokladaj\u00fa pokles hrub\u00e9ho dom\u00e1ceho produktu o 2,8 percenta pre rok 2020.\u201c <\/p><p class=\"theme-wp-block gb-responsive-990336-identifier\"><strong>SELLERLOGIC: Existuj\u00fa e\u0161te in\u00e9 d\u00f4vody, pre\u010do by online predajcovia mali nakupova\u0165 aj inde ako len v \u010c\u00edne?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-119867-identifier\"><strong>Plese\u0148<\/strong>: \u201eOkrem u\u017e vy\u0161\u0161ie spomenut\u00fdch v\u00fdhod n\u00e1kupu v E\u00da hovor\u00ed predov\u0161etk\u00fdm aj kr\u00e1tkodob\u00e1 dostupnos\u0165 a mo\u017enos\u0165 nakupova\u0165 men\u0161ie mno\u017estv\u00e1 a rad\u0161ej kr\u00e1tkodobo doobjedn\u00e1va\u0165, pre n\u00e1kup v E\u00da. Nehovoriac o tom, \u017ee existuj\u00fa produkty, pre ktor\u00e9 je obstar\u00e1vanie v \u010c\u00edne per se zak\u00e1zan\u00e9: Napr\u00edklad skuto\u010dn\u00e9 zna\u010dkov\u00e9 produkty alebo aj licen\u010dn\u00e9 \u010dl\u00e1nky. Tieto musia by\u0165 v\u017edy zak\u00fapen\u00e9 od ofici\u00e1lneho v\u00fdrobcu, jedn\u00e9ho z jeho distrib\u00fatorov alebo aj licen\u010dn\u00e9ho partnera.\u201c<\/p><p class=\"theme-wp-block gb-responsive-61554-identifier\"><strong>Brandt<\/strong>: \u201eVzh\u013eadom na op\u00edsan\u00e9 z\u00e1vislosti sa v\u017edy oplat\u00ed pozrie\u0165 aj na okolit\u00fdch trhoch. Poskytovatelia z Eur\u00f3py maj\u00fa napr\u00edklad v\u00fdhodu krat\u0161\u00edch dodac\u00edch ciest, tovarov\u00e1 doprava v r\u00e1mci E\u00da je bezcoln\u00e1 a existuje jednotn\u00e1 mena \u2013 aby som spomenul len nieko\u013eko m\u00e1lo v\u00fdhod.\u201c<\/p><p class=\"theme-wp-block gb-responsive-998938-identifier\"><strong>SELLERLOGIC: \u010eakujem ve\u013emi pekne!<\/strong><\/p><p class=\"theme-wp-block gb-responsive-130682-identifier has-small-font-size\">Bildnachweise in der Reihenfolge der Bilder: \u00a9 aerial-drone \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>V mnoh\u00fdch regi\u00f3noch sa svet zastavil: V Nemecku boli otvoren\u00e9 len syst\u00e9movo relevantn\u00e9 obchody ako supermarkety alebo \u010derpacie stanice, Taliansko dokonca zmrazilo cel\u00fa neesenci\u00e1lnu v\u00fdrobu a aj \u0160panielsko uzavrelo tak\u00e9 prev\u00e1dzky, ktor\u00e9 nie s\u00fa pova\u017eovan\u00e9 za nevyhnutn\u00e9. E-commerce profitoval v niektor\u00fdch oblastiach z zv\u00fd\u0161enej dopytu a z\u00e1kazov vych\u00e1dzania \u2013 v in\u00fdch oblastiach v\u0161ak zaznamenal rovnak\u00e9<\/p>\n","protected":false},"author":3,"featured_media":2059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1383],"tags":[],"class_list":["post-228132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-a-triky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online predaj: Ako dobr\u00e9 zdrojenie chr\u00e1ni pred poklesom predaja<\/title>\n<meta name=\"description\" content=\"Pripraven\u00ed na kr\u00edzu: V online predaji je dobr\u00e9 zdrojenie zlata hodn\u00e9! 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