{"id":228168,"date":"2022-04-26T05:49:00","date_gmt":"2022-04-26T05:49:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/najdolezitejsie-kpi-pre-vacsi-uspech-na-amazone\/"},"modified":"2022-04-26T05:49:00","modified_gmt":"2022-04-26T05:49:00","slug":"najdolezitejsie-kpi-pre-vacsi-uspech-na-amazone","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/najdolezitejsie-kpi-pre-vacsi-uspech-na-amazone\/","title":{"rendered":"Najd\u00f4le\u017eitej\u0161ie KPI pre v\u00e4\u010d\u0161\u00ed \u00faspech na Amazone"},"content":{"rendered":"

Dosiahnu\u0165 \u00faspechy na Amazone nie je ni\u010d jednoduch\u00e9. Preto je o to d\u00f4le\u017eitej\u0161ie ma\u0165 svoje \u010d\u00edsla pod kontrolou. K\u013e\u00fa\u010dov\u00e9 ukazovatele v\u00fdkonnosti (KPI) poskytuj\u00fa preh\u013ead o v\u00fdvoji produktov a tr\u017eieb, ako aj o tom, na ktor\u00fdch faktoroch je potrebn\u00e9 e\u0161te pracova\u0165, aby sa zlep\u0161il v\u00fdsledok v\u00e1\u0161ho podnikania. Udr\u017ea\u0165 preh\u013ead o v\u0161etk\u00fdch t\u00fdchto r\u00f4znych KPI m\u00f4\u017ee by\u0165 n\u00e1ro\u010dn\u00e9, ale my v\u00e1m u\u013eah\u010d\u00edme \u017eivot! V tomto pr\u00edspevku v\u00e1m uk\u00e1\u017eeme, ako m\u00f4\u017eete vyu\u017ei\u0165 KPI vo svoj prospech, aby ste svoje podnikanie na Amazone spravili \u00faspe\u0161nej\u0161\u00edm!<\/p>\t\t

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<\/div>\n\t\t\t<\/div>\n\t\t\t
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Toto je hos\u0165uj\u00faci pr\u00edspevok od<\/div>\n\t\t\t<\/div>\n\t\t\t
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Faru Services<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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n\u00e1\u0161 partner FARU<\/a> pon\u00faka komplexn\u00e9 riadenie trhu pre Amazon. S dlhoro\u010dn\u00fdmi sk\u00fasenos\u0165ami a pr\u00edstupmi zalo\u017een\u00fdmi na d\u00e1tach sa vytv\u00e1ra sol\u00eddny z\u00e1klad pre va\u0161e ka\u017edodenn\u00e9 podnikanie \u2013 vr\u00e1tane monitorovania ukazovate\u013eov a riadenia marketingov\u00fdch kampan\u00ed. T\u00fdmto z\u00edskate \u010das na in\u00e9 veci \u2013 napr\u00edklad na pridanie t\u00fdchto nov\u00fdch \u010dl\u00e1nkov do v\u00e1\u0161ho sortimentu, ktor\u00e9 ste u\u017e tak dlho mali na o\u010diach. A aby ste nezme\u0161kali \u017eiadne novinky, je Faru akt\u00edvny ako s\u00fa\u010das\u0165 viacer\u00fdch v\u00fdborov Amazonu, aby ste sa dozvedeli o v\u0161etk\u00fdch relevantn\u00fdch pilotn\u00fdch projektoch.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

Ak\u00e9 KPI s\u00fa d\u00f4le\u017eit\u00e9 a kde ich n\u00e1jdete?<\/h2>

Ako predajca na Amazone z\u00edskate preh\u013ead o t\u00fdchto ukazovate\u013eoch cez sekciu Spr\u00e1vy > \u0160tatistiky a spr\u00e1vy<\/strong> vo va\u0161om \u00fa\u010dte Amazon Seller Central. V \u013eavom menu teraz uvid\u00edte sekciu \u201ePod\u013ea ASIN\u201c a pod \u0148ou sa nach\u00e1dza relevantn\u00e1 spr\u00e1va Predaje a n\u00e1v\u0161tevnos\u0165 detailnej str\u00e1nky<\/strong>.<\/p>

\"Najd\u00f4le\u017eitej\u0161ie<\/figure><\/div>

Tento panel odpor\u00fa\u010dame v\u017edy na podrobn\u00e9 anal\u00fdzy. Predt\u00fdm, ako sa podrobnej\u0161ie pozrieme na relevantn\u00e9 KPI, je d\u00f4le\u017eit\u00e9 vybra\u0165 spr\u00e1vny \u010dasov\u00fd filter. Pre va\u0161e ro\u010dn\u00e9 pl\u00e1novanie m\u00e1 zmysel zvoli\u0165 dlh\u0161ie \u010dasov\u00e9 obdobia, aby ste napr\u00edklad rozpoznali sez\u00f3nnos\u0165 a trendy. Pre va\u0161e ka\u017edodenn\u00e9 podnikanie s\u00fa najzauj\u00edmavej\u0161ie porovnania \u201eObdobie oproti obdobiu\u201c. Napr\u00edklad v\u00fdvoj ukazovate\u013eov v porovnan\u00ed s predch\u00e1dzaj\u00facim t\u00fd\u017ed\u0148om alebo rovnak\u00fdm obdob\u00edm v predch\u00e1dzaj\u00facom roku.<\/p>

Relevantn\u00e9 KPI del\u00edme do 3 kateg\u00f3ri\u00ed<\/strong>:<\/p>

Traffic-KPIs: \u201eSedenia a zobrazenia str\u00e1nok\u201c<\/h3>
\"Najd\u00f4le\u017eitej\u0161ie<\/figure><\/div>

Trafficov\u00e9 ukazovatele \u201eSedenia\u201c a \u201eZobrazenia str\u00e1nok\u201c v\u00e1m ukazuj\u00fa po\u010det pou\u017e\u00edvate\u013eov Amazonu, ktor\u00ed si pozreli v\u00e1\u0161 produkt. Tieto by ste mali pravidelne kontrolova\u0165, aby ste mohli zlep\u0161i\u0165 svoj traffic a pril\u00e1ka\u0165 viac z\u00e1kazn\u00edkov na va\u0161e Amazon listings. Ako m\u00f4\u017eete vidie\u0165, po\u010det zobrazen\u00ed str\u00e1nok je vy\u0161\u0161\u00ed ako po\u010det seden\u00ed. Tak\u017ee si ur\u010dite kladiete ot\u00e1zku: \u201eKo\u013eko potenci\u00e1lnych z\u00e1kazn\u00edkov vlastne kliklo na moje produktov\u00e9 str\u00e1nky?\u201c. Aby ste to presne ur\u010dili, mus\u00edte pozna\u0165 rozdiel medzi \u201eseden\u00edm\u201c a \u201ezobrazen\u00edm str\u00e1nky\u201c.<\/p>

Kr\u00e1tko a jasne vysvetlen\u00e9: Ka\u017ed\u00e9 kliknutie z\u00e1kazn\u00edka na va\u0161ej produktovej str\u00e1nke je zobrazen\u00edm str\u00e1nky. Ak z\u00e1kazn\u00edk klikne na v\u00e1\u0161 listing viackr\u00e1t v priebehu 24 hod\u00edn, po\u010d\u00edta sa to ako len jedna sedenie, ale ako viacero zobrazen\u00ed str\u00e1nok.<\/p>

Dobre vedie\u0165: Ned\u00e1vno Amazon Seller Central roz\u0161\u00edril KPI \u201eSedenia\u201c a \u201eZobrazenia str\u00e1nok\u201c t\u00fdm, \u017ee teraz rozli\u0161uje medzi trafficom generovan\u00fdm prostredn\u00edctvom mobilnej aplik\u00e1cie a trafficom generovan\u00fdm prostredn\u00edctvom prehliada\u010da. T\u00fdm sa celkov\u00fd po\u010det seden\u00ed a zobrazen\u00ed str\u00e1nok zv\u00fd\u0161il, preto\u017ee Seller Central predt\u00fdm analyzoval iba traffic z prehliada\u010da.<\/p>

Konverzn\u00fd KPI: \u201eJednotky na sedenie v percent\u00e1ch\u201c<\/h3>
\"Najd\u00f4le\u017eitej\u0161ie<\/figure><\/div>

S \u201eJednotkami na sedenie v percent\u00e1ch\u201c sa tu mysl\u00ed miera konverzie. Miera konverzie ud\u00e1va podiel z\u00e1kazn\u00edkov, ktor\u00ed nav\u0161t\u00edvili v\u00e1\u0161 produkt a n\u00e1sledne ho skuto\u010dne zak\u00fapili. Je to \u00fa\u010dinn\u00fd n\u00e1stroj na meranie \u00faspe\u0161nosti listingov.<\/p>

Miera konverzie je ovplyvnen\u00e1 mnoh\u00fdmi faktormi. Pr\u00edklady s\u00fa miera Buy Box a kvalita obsahu, preto\u017ee \u010d\u00edm lep\u0161ie s\u00fa inform\u00e1cie pre z\u00e1kazn\u00edka, t\u00fdm \u013eah\u0161ie m\u00f4\u017ee urobi\u0165 svoje rozhodnutie o k\u00fape.<\/p>

Tr\u017ebov\u00e9 KPI: \u201eTr\u017eby z objednan\u00fdch produktov\u201c<\/h3>
\"Najd\u00f4le\u017eitej\u0161ie<\/figure><\/div>

Ako n\u00e1zov napoved\u00e1, KPI \u201eTr\u017eby z objednan\u00fdch produktov\u201c n\u00e1m poskytuje inform\u00e1cie o na\u0161ich ob\u013e\u00faben\u00fdch tr\u017eb\u00e1ch. Na z\u00e1klade tr\u017eieb je mo\u017en\u00e9 vykona\u0165 A-B-C anal\u00fdzu, aby sa zamerali na spr\u00e1vne produkty.<\/p>

Uf \u2026 Dobre. Teraz sme skontrolovali na\u0161e ukazovatele. Po\u010fme na realiz\u00e1ciu!<\/p>

Ako m\u00f4\u017eete tieto KPI vyu\u017ei\u0165 na optimaliz\u00e1ciu svojho podnikania na Amazone?<\/strong><\/h2>

Aby sme v\u00e1m to v\u0161etko n\u00e1zorne predostreli, pripravili sme nieko\u013eko pr\u00edpadov\u00fdch \u0161t\u00fadi\u00ed<\/strong>.<\/p>

Pr\u00edpadov\u00e1 \u0161t\u00fadia 1:<\/strong><\/p>

Aktu\u00e1lny stav:<\/em> Spolo\u010dnos\u0165 m\u00e1 n\u00edzku mieru konverzie, hoci dok\u00e1\u017ee generova\u0165 vysok\u00fd traffic na svojich listingoch.<\/p>

Interpret\u00e1cia:<\/em> Va\u0161e ceny s\u00fa s\u00edce priemern\u00e9, ale konkurencia je ve\u013ek\u00e1 a m\u00e1te n\u00edzku Buy Box mieru.<\/p>

Buy box sa vypo\u010d\u00edtava na z\u00e1klade r\u00f4znych faktorov \u2013 najv\u00e4\u010d\u0161\u00ed vplyv m\u00e1 cena, t.j. najni\u017e\u0161ia ponuka vyhr\u00e1va buy box. Zoh\u013ead\u0148uj\u00fa sa v\u0161ak aj in\u00e9 faktory, napr\u00edklad \u010di je produkt dostupn\u00fd na Prime. Ve\u013ekou v\u00fdhodou Prime je, \u017ee predajca m\u00f4\u017ee vyhra\u0165 buy box aj pri rovnak\u00fdch cen\u00e1ch, aj ke\u010f je konkurencia.<\/p>

Rie\u0161enie: <\/em>Implement\u00e1cia Prime prostredn\u00edctvom Amazon FBA<\/a> alebo Prime prostredn\u00edctvom predajcu, aby ste z\u00edskali Buy Box, preto\u017ee t\u00e1to je rozhoduj\u00faca pre va\u0161e tr\u017eby. Pod\u013ea Amazonu ide 90% predajov k poskytovate\u013eovi v Buy Box.<\/p>

Pr\u00edpadov\u00e1 \u0161t\u00fadia 2:<\/strong><\/p>

Aktu\u00e1lny stav:<\/em> Spolo\u010dnos\u0165 dosahuje priemern\u00e9 tr\u017eby pri priemernom trafficu, ale m\u00e1 st\u00e1le zl\u00fa mieru konverzie.<\/p>

Interpret\u00e1cia:<\/em> Kvalita obsahu je zlep\u0161ite\u013en\u00e1, preto\u017ee je na \u00farovni 60%. Okrem toho ch\u00fdbaj\u00fa relevantn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1.<\/p>

Rie\u0161enie: Najlep\u0161ie je nahra\u0165 6-7 produktov\u00fdch obr\u00e1zkov, ktor\u00e9 s\u00fa zameran\u00e9 na konkr\u00e9tnu cie\u013eov\u00fa skupinu, s vysvet\u013euj\u00facim a v\u00fdsti\u017en\u00fdm obrazov\u00fdm materi\u00e1lom. Okrem toho odpor\u00fa\u010dame A+ obsah, ktor\u00fd pom\u00e1ha z\u00e1kazn\u00edkom emocion\u00e1lne sa identifikova\u0165 s produktom a zna\u010dkou a rozpr\u00e1va pr\u00edbeh. Je potrebn\u00e9 doda\u0165, \u017ee pou\u017eitie spr\u00e1vnych k\u013e\u00fa\u010dov\u00fdch slov zohr\u00e1va tie\u017e ve\u013ek\u00fa \u00falohu. Pri tom je d\u00f4le\u017eit\u00e9 vybra\u0165 2-3 najd\u00f4le\u017eitej\u0161ie k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 poskytuj\u00fa z\u00e1kazn\u00edkom pridan\u00fa hodnotu a ukazuj\u00fa spr\u00e1vne produktov\u00e9 vlastnosti.<\/p>

Pr\u00edpadov\u00e1 \u0161t\u00fadia 3:<\/strong><\/p>

Status-Quo<\/em>: Spolo\u010dnos\u0165 dosahuje n\u00edzky obrat a generuje n\u00edzky traffic na svojej produktovej str\u00e1nke, av\u0161ak m\u00e1 vysok\u00fa konverzn\u00fa mieru.<\/p>

Interpret\u00e1cia:<\/em> Kvalita obsahu je ve\u013emi dobr\u00e1, av\u0161ak generovanie trafficu je slab\u00e9 a ch\u00fdbaj\u00fa vhodn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1.<\/p>

Rie\u0161enie<\/em>: Na zlep\u0161enie generovania trafficu je d\u00f4le\u017eit\u00e9 n\u00e1js\u0165 spr\u00e1vne k\u013e\u00fa\u010dov\u00e9 slov\u00e1. Po stanoven\u00ed z\u00e1kladn\u00e9ho k\u013e\u00fa\u010dov\u00e9ho slova ako v\u00fdchodiska, ktor\u00e9 presne popisuje produkt, je potrebn\u00e9 analyzova\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 konkurentov a n\u00e1js\u0165 podobn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1. Okrem toho m\u00f4\u017ee by\u0165 prostredn\u00edctvom cielenej PPC kampane zlep\u0161en\u00fd search-rank, aby sa dosiahlo ide\u00e1lne publikum pri ka\u017edom kroku predajn\u00e9ho lievika.<\/p>

Z\u00e1ver<\/strong><\/h2>

Ako vid\u00edte, KPIs s\u00fa pre va\u0161u spolo\u010dnos\u0165 rovnako d\u00f4le\u017eit\u00e9 ako letov\u00e9 pr\u00edstroje pre pilotov. M\u00f4\u017eete ich vyu\u017ei\u0165 na predpovedanie turbulenci\u00ed a v\u010dasn\u00e9 prisp\u00f4sobenie strat\u00e9gi\u00ed.<\/p>

Ak sa chcete uvo\u013enene usadi\u0165 do businessclass a naja\u0165 pilota, ktor\u00fd v\u0161etko pre v\u00e1s prevezme, sme v\u00e1m k dispoz\u00edcii. N\u00e1\u0161 t\u00edm m\u00e1 viac ako 30 rokov sk\u00fasenost\u00ed s Amazonom a preto presne vieme, ko\u013eko \u010dasu si vy\u017eaduje spr\u00e1va \u00fa\u010dtu na Amazone. Pon\u00fakame komplexn\u00e9 riadenie trhu a pravidelne vytv\u00e1rame spr\u00e1vy o obchodnom v\u00fdvoji, odpor\u00fa\u010dame na z\u00e1klade na\u0161ich anal\u00fdz konkr\u00e9tne optimaliza\u010dn\u00e9 opatrenia a riadime va\u0161e marketingov\u00e9 kampane. Pri tom spolupracujeme ruka v ruke s t\u00edmami vo va\u0161ej spolo\u010dnosti. Viac inform\u00e1ci\u00ed n\u00e1jdete na: https:\/\/www.faru.services\/<\/a>.<\/p>

Ak sme vzbudili v\u00e1\u0161 z\u00e1ujem, nev\u00e1hajte si s nami dohodn\u00fa\u0165 term\u00edn: https:\/\/www.faru.services\/schedule-a-call<\/a>.<\/p>

Obr\u00e1zkov\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9 Andrey Popov \u2013 stock.adobe.com \/ \u00a9 Screenshots @ Faru Services GmbH<\/p>","protected":false},"excerpt":{"rendered":"

Dosiahnu\u0165 \u00faspechy na Amazone nie je ni\u010d jednoduch\u00e9. Preto je o to d\u00f4le\u017eitej\u0161ie ma\u0165 svoje \u010d\u00edsla pod kontrolou. K\u013e\u00fa\u010dov\u00e9 ukazovatele v\u00fdkonnosti (KPI) poskytuj\u00fa preh\u013ead o v\u00fdvoji produktov a tr\u017eieb, ako aj o tom, na ktor\u00fdch faktoroch je potrebn\u00e9 e\u0161te pracova\u0165, aby sa zlep\u0161il v\u00fdsledok v\u00e1\u0161ho podnikania. Udr\u017ea\u0165 preh\u013ead o v\u0161etk\u00fdch t\u00fdchto r\u00f4znych KPI m\u00f4\u017ee by\u0165<\/p>\n","protected":false},"author":3,"featured_media":19866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1383],"tags":[],"class_list":["post-228168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-a-triky"],"yoast_head":"\nToto s\u00fa najd\u00f4le\u017eitej\u0161ie KPIs pre v\u00e1\u0161 Amazon biznis!<\/title>\n<meta name=\"description\" content=\"Predpovedajte turbulencie, prisp\u00f4sobte strat\u00e9gie \u2013 len t\u00ed, ktor\u00ed ovl\u00e1daj\u00fa svoje KPIs, to m\u00f4\u017eu dosiahnu\u0165! 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