{"id":228204,"date":"2021-06-01T06:33:00","date_gmt":"2021-06-01T06:33:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ako-mozem-pouzit-repricer-ked-ponukam-ten-isty-produkt-s-fba-a-fbm\/"},"modified":"2021-06-01T06:33:00","modified_gmt":"2021-06-01T06:33:00","slug":"ako-mozem-pouzit-repricer-ked-ponukam-ten-isty-produkt-s-fba-a-fbm","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-mozem-pouzit-repricer-ked-ponukam-ten-isty-produkt-s-fba-a-fbm\/","title":{"rendered":"Ako m\u00f4\u017eem pou\u017ei\u0165 Repricer ke\u010f pon\u00fakam ten ist\u00fd produkt s FBA a FBM?"},"content":{"rendered":"

Mnoh\u00ed predajcovia na Amazone nevyu\u017e\u00edvaj\u00fa v\u00fdlu\u010dne FBA alebo len FBM<\/a>, ale kombinuj\u00fa obidve met\u00f3dy plnenia, aby z\u00edskali \u010do najv\u00e4\u010d\u0161\u00ed zisk zo svojho podnikania. R\u00fdchlo sa v\u0161ak objav\u00ed ot\u00e1zka: Ako m\u00f4\u017eem vyu\u017ei\u0165 svoj Repricer bez toho, aby som si ubl\u00ed\u017eil? <\/p>

Presne na t\u00fato ot\u00e1zku sa dnes chceme zamera\u0165. Najprv si objasn\u00edme, \u010do presne znamenaj\u00fa pojmy FBA a FBM. (Cez obsahov\u00fd zoznam vpravo sa m\u00f4\u017eete samozrejme rovno presun\u00fa\u0165 k hlb\u0161\u00edm sekci\u00e1m.) N\u00e1sledne sa budeme zaobera\u0165 ot\u00e1zkou, pre\u010do sa v\u00f4bec pon\u00faka produkt s FBA aj s FBM, resp. \u010do t\u00fdm predajcovia sleduj\u00fa. Na z\u00e1ver sa samozrejme pozrieme aj na d\u00f4sledky pre vyu\u017eitie Repricer.<\/p>

FBA, FBM, FB-ako pros\u00edm?!<\/h2>

Za\u010dnime od z\u00e1kladov. Kto pred\u00e1va na Amazone, mus\u00ed tovar nejako doru\u010di\u0165 z\u00e1kazn\u00edkovi. Predajcovia to m\u00f4\u017eu bu\u010f robi\u0165 sami (FBM), alebo cel\u00fd proces zveri\u0165 online gigantu (FBA). Pri tom FB znamen\u00e1 Fulfillment By, M znamen\u00e1 Merchant a A znamen\u00e1 Amazon. Kto u\u017e v tejto chv\u00edli nest\u00edha, alebo jednoducho potrebuje my\u0161lienkov\u00fa oporu k z\u00e1kladom repricingu, n\u00e1jde tu v\u0161etko o t\u00e9me: \u201e\u010co je vlastne repricing a ak\u00e9 chyby si pri \u0148om mus\u00edm d\u00e1va\u0165 pozor?<\/a>\u201c <\/p>

Aj ke\u010f je preprava pravdepodobne najv\u00e4\u010d\u0161ou \u010das\u0165ou plnenia, nie je z\u010faleka jedin\u00e1. Patr\u00ed sem aj skladovanie, z\u00e1kazn\u00edcky servis a spr\u00e1va vr\u00e1ten\u00ed. K\u00fdm v r\u00e1mci FBA jednoducho posielate svoje tovary do logistick\u00fdch centier Amazonu a obchodn\u00e1 platforma preber\u00e1 v\u0161etky \u010fal\u0161ie kroky, pri FBM ste za cel\u00fd proces plnenia zodpovedn\u00ed sami.<\/p>

V\u00fdhody a nev\u00fdhody oboch variantov<\/h2>

Obidve mo\u017enosti plnenia maj\u00fa svoje opodstatnenie. K\u00fdm pri FBA<\/a> m\u00f4\u017eete spo\u013eahn\u00fa\u0165 na odborn\u00e9 znalosti online giganta, pri FBM mus\u00edte v\u0161etko vybavi\u0165 sami (a pr\u00edpadne sa to nau\u010di\u0165). <\/p>

Na Amazone je z\u00e1kazn\u00edk st\u00e1le na prvom mieste \u2013 kto chce z\u00edska\u0165 Buy Box, mus\u00ed preto pon\u00faknu\u0165 dokonal\u00fa z\u00e1kazn\u00edcku cestu. Od prepravy cez z\u00e1kazn\u00edcky servis a\u017e po spr\u00e1vu vr\u00e1ten\u00ed je potrebn\u00e9 dba\u0165 na mno\u017estvo aspektov! Amazon to v\u0161etko dok\u00e1zal v priebehu posledn\u00fdch desa\u0165ro\u010d\u00ed zdokonali\u0165 a z tohto bohatstva sk\u00fasenost\u00ed vyvinul svoj \u201ebal\u00ed\u010dek pre \u00faplne spokojn\u00fdch z\u00e1kazn\u00edkov\u201c s programom FBA. Ak pon\u00fakate svoje produkty prostredn\u00edctvom FBM, mali by ste by\u0165 schopn\u00ed splni\u0165 vysok\u00e9 po\u017eiadavky.<\/p>

Tip<\/i><\/span><\/strong><\/span>: V niektor\u00fdch oblastiach je plnenie prostredn\u00edctvom Amazonu be\u017enej\u0161ie ako v in\u00fdch. Pozrite sa vo svojej produktovej kateg\u00f3rii a analyzujte svoju konkurenciu. Takto \u013eahko zist\u00edte, ak\u00fd \u0161tandard v oblasti prepravy a z\u00e1kazn\u00edckeho servisu mus\u00edte splni\u0165.<\/span><\/em><\/p><\/blockquote>

Ale ani Amazon nie je dokonal\u00fd a nie je pripraven\u00fd na v\u0161etky eventuality. Ak sa rozhodnete pre FBA, neplat\u00edte len poplatky, ale aj sa vzd\u00e1vate \u010dasti kontroly. Kontroly, ktor\u00e1 v\u00e1m m\u00f4\u017ee ch\u00fdba\u0165 v kr\u00edzov\u00fdch situ\u00e1ci\u00e1ch.<\/p>

Pre\u010do predajcovia posielaj\u00fa ten ist\u00fd produkt prostredn\u00edctvom FBA a prostredn\u00edctvom FBM?<\/h2>

Na za\u010diatku pand\u00e9mie COVID-19 sa Amazon rozhodol posiela\u0165 prostredn\u00edctvom FBA iba polo\u017eky ka\u017edodennej potreby. Predajcovia, ktor\u00ed sa v\u00fdlu\u010dne spoliehali na tento program a ktor\u00fdch produkty nepatrili medzi ka\u017edodenn\u00e9 potreby, \u010delili obrovsk\u00e9mu probl\u00e9mu: Ich tovary sa do odvolania viac nedoru\u010dovali a z\u00e1kazn\u00edci prech\u00e1dzali na konkuren\u010dn\u00e9 produkty, ktor\u00e9 mohli z\u00edska\u0165 v\u010das.<\/p>

Kto teda chcel udr\u017ea\u0165 svoje podnikanie, musel okam\u017eite reagova\u0165. Ke\u010f doteraz nebolo potrebn\u00e9 \u017eiadne skladovanie, preto\u017ee tovar bol priamo dod\u00e1van\u00fd od v\u00fdrobcu do Amazonu, zrazu sa objavila ve\u013ek\u00e1 obava, ako by sa mali tovary skladova\u0165. Okrem toho museli predajcovia zo d\u0148a na de\u0148 uzatvori\u0165 zmluvy s prepravn\u00fdmi slu\u017ebami, aby mohli bal\u00edky doru\u010di\u0165 aj z\u00e1kazn\u00edkom.<\/p>

Ale nemus\u00ed to by\u0165 hne\u010f \u010fal\u0161ia pand\u00e9mia, u\u017e aj \u0161trajk v logistick\u00fdch centr\u00e1ch Amazonu m\u00f4\u017ee pri FBA sp\u00f4sobi\u0165 zna\u010dn\u00e9 oneskorenia v dod\u00e1vkach a posla\u0165 kupuj\u00facich do n\u00e1ru\u010dia konkurencie. Z\u00e1rove\u0148 algoritmus preferuje FBA produkty pre Buy Box, preto\u017ee \u017eiadan\u00e9 miesto v poli n\u00e1kupn\u00e9ho ko\u0161\u00edka z\u00edskava ponuka, ktor\u00e1 m\u00f4\u017ee z\u00e1kazn\u00edkovi poskytn\u00fa\u0165 \u010do najlep\u0161\u00ed servis.<\/p>

Okrem toho m\u00f4\u017ee v sklade samotn\u00e9ho predajcu d\u00f4js\u0165 k nepredv\u00eddan\u00fdm probl\u00e9mom, ako s\u00fa \u0161trajky. Vyu\u017e\u00edvanie FBA a FBM teda rozde\u013euje riziko a poskytuje v\u00e1m v pr\u00edpade potreby alternat\u00edvnu mo\u017enos\u0165.<\/p>

Ako vyu\u017e\u00edvam SELLERLOGIC Repricer, ke\u010f posielam produkt prostredn\u00edctvom FBA aj FBM?<\/h2>

Ak sa rozhodnete pre tak\u00fdto obchodn\u00fd model, m\u00f4\u017eete samozrejme aj tak vyu\u017ei\u0165 SELLERLOGIC Repricer<\/a>. Pri tom m\u00f4\u017eu by\u0165 obidve ponuky rovnako optimalizovan\u00e9 pre Buy Box.<\/p>

Zoberme si ako pr\u00edklad spolo\u010dnos\u0165 Kraken AG. Pred\u00e1vaj\u00fa pot\u00e1pa\u010dsk\u00e9 okuliare s ASIN B01XYZJL. Na to maj\u00fa dve ponuky, jednu s FBM a jednu s FBA. FBM listing m\u00e1 SKU 1234 a FBA listing m\u00e1 SKU 5678. Spolo\u010dnos\u0165 Kraken AG m\u00f4\u017ee teraz obidve SKU s rovnakou ASIN ulo\u017ei\u0165 vo svojom z\u00e1kazn\u00edckom \u00fa\u010dte. Pri tom m\u00f4\u017eu by\u0165 obidvom ponuk\u00e1m priraden\u00e9 rovnak\u00e9 alebo aj r\u00f4zne strat\u00e9gie.<\/p>

Najlep\u0161ie praktiky<\/h3>

M\u00f4\u017eete pre oba produkty zvoli\u0165 strat\u00e9giu Buy Box. Ak pon\u00fakate svoje produkty prostredn\u00edctvom FBA a FBM, Repricer automaticky uprednostn\u00ed ponuku FBA. Ponuka FBM bude okam\u017eite nasledova\u0165, pokia\u013e nepou\u017e\u00edvate viac ako tieto dve ponuky v rovnakom stave.<\/p>

Okrem toho sa odpor\u00fa\u010da v oboch pr\u00edpadoch nastavi\u0165 rovnak\u00e9 cenov\u00e9 limity \u2013 teda maxim\u00e1lne a minim\u00e1lne ceny.<\/p>

\u0160ance na zisk teraz z\u00e1visia od toho, \u010di m\u00f4\u017ee by\u0165 produkt s pr\u00edslu\u0161nou ASIN zaslan\u00fd aj prostredn\u00edctvom FBA, preto\u017ee FBA produkty s\u00fa preferovan\u00e9 pre Buy Box. To v\u0161ak neznamen\u00e1, \u017ee FBM listing nem\u00e1 \u0161ancu. Niekedy mus\u00ed by\u0165 jednoducho ove\u013ea lacnej\u0161\u00ed.<\/p>

Av\u0161ak v takom pr\u00edpade je z\u00e1sadn\u00e9 prediskutova\u0165 postup s SELLERLOGIC z\u00e1kazn\u00edckym servisom a na z\u00e1klade pr\u00edkladovej ASIN analyzova\u0165 mo\u017en\u00e9 d\u00f4sledky.<\/p>

Z\u00e1ver: Repricing pri FBA a FBM<\/h2>

Aby sa zmen\u0161ilo riziko, je ur\u010dite dobr\u00fdm rie\u0161en\u00edm uvies\u0165 ten ist\u00fd produkt raz s FBA a raz s FBM \u2013 pokia\u013e m\u00e1te k dispoz\u00edcii pr\u00edslu\u0161n\u00e9 kapacity pre plnenie a skladovanie.<\/p>

Samozrejme, aj v tomto pr\u00edpade je mo\u017en\u00e9 efekt\u00edvne vyu\u017ei\u0165 SELLERLOGIC Repricer, preto\u017ee sa prisp\u00f4sobuje potreb\u00e1m predajcov na Amazone a poskytuje ve\u013ek\u00fd priestor pre r\u00f4zne rozhodnutia.<\/p>

Av\u0161ak v tak\u00fdchto pr\u00edpadoch by sa mal postup prediskutova\u0165 s t\u00edmom z\u00e1kazn\u00edckeho \u00faspechu, aby sa v\u0161etky eventuality mohli zoh\u013eadni\u0165 vopred.<\/p>

Obr\u00e1zkov\u00e9 kredity v porad\u00ed obr\u00e1zkov: \u00a9 andrew_rybalko \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Mnoh\u00ed predajcovia na Amazone nevyu\u017e\u00edvaj\u00fa v\u00fdlu\u010dne FBA alebo len FBM, ale kombinuj\u00fa obidve met\u00f3dy plnenia, aby z\u00edskali \u010do najv\u00e4\u010d\u0161\u00ed zisk zo svojho podnikania. R\u00fdchlo sa v\u0161ak objav\u00ed ot\u00e1zka: Ako m\u00f4\u017eem vyu\u017ei\u0165 svoj Repricer bez toho, aby som si ubl\u00ed\u017eil? Presne na t\u00fato ot\u00e1zku sa dnes chceme zamera\u0165. Najprv si objasn\u00edme, \u010do presne znamenaj\u00fa pojmy FBA<\/p>\n","protected":false},"author":3,"featured_media":10957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1467,1383],"tags":[],"class_list":["post-228204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-splnenie-prostrednictvom-amazonu","category-tipy-a-triky"],"yoast_head":"\nRepricer optim\u00e1lne pou\u017eitie: Rovnak\u00fd produkt cez FBM + FBA<\/title>\n<meta name=\"description\" content=\"Ako m\u00f4\u017ee niekto optim\u00e1lne vyu\u017ei\u0165 Repricer, ke\u010f obchodn\u00edci pon\u00fakaj\u00fa rovnak\u00fd produkt s FBA a FBM? \u010c\u00edtajte teraz!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-mozem-pouzit-repricer-ked-ponukam-ten-isty-produkt-s-fba-a-fbm\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Repricer optim\u00e1lne pou\u017eitie: Rovnak\u00fd produkt cez FBM + FBA\" \/>\n<meta property=\"og:description\" content=\"Ako m\u00f4\u017ee niekto optim\u00e1lne vyu\u017ei\u0165 Repricer, ke\u010f obchodn\u00edci pon\u00fakaj\u00fa rovnak\u00fd produkt s FBA a FBM? \u010c\u00edtajte teraz!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-mozem-pouzit-repricer-ked-ponukam-ten-isty-produkt-s-fba-a-fbm\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-01T06:33:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23141307\/amazon-fba-fbm-produkt.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-mozem-pouzit-repricer-ked-ponukam-ten-isty-produkt-s-fba-a-fbm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-mozem-pouzit-repricer-ked-ponukam-ten-isty-produkt-s-fba-a-fbm\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Ako m\u00f4\u017eem pou\u017ei\u0165 Repricer ke\u010f pon\u00fakam ten ist\u00fd produkt s FBA a FBM?\",\"datePublished\":\"2021-06-01T06:33:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-mozem-pouzit-repricer-ked-ponukam-ten-isty-produkt-s-fba-a-fbm\/\"},\"wordCount\":1163,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-mozem-pouzit-repricer-ked-ponukam-ten-isty-produkt-s-fba-a-fbm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23141307\/amazon-fba-fbm-produkt.jpeg\",\"articleSection\":[\"Splnenie prostredn\u00edctvom Amazonu\",\"Tipy a Triky\"],\"inLanguage\":\"sk-SK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-mozem-pouzit-repricer-ked-ponukam-ten-isty-produkt-s-fba-a-fbm\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-mozem-pouzit-repricer-ked-ponukam-ten-isty-produkt-s-fba-a-fbm\/\",\"name\":\"Repricer optim\u00e1lne pou\u017eitie: Rovnak\u00fd produkt cez FBM + FBA\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-mozem-pouzit-repricer-ked-ponukam-ten-isty-produkt-s-fba-a-fbm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sk\/blog\/ako-mozem-pouzit-repricer-ked-ponukam-ten-isty-produkt-s-fba-a-fbm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23141307\/amazon-fba-fbm-produkt.jpeg\",\"datePublished\":\"2021-06-01T06:33:00+00:00\",\"description\":\"Ako m\u00f4\u017ee niekto optim\u00e1lne vyu\u017ei\u0165 Repricer, ke\u010f obchodn\u00edci pon\u00fakaj\u00fa rovnak\u00fd produkt s FBA a FBM? 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