{"id":228096,"date":"2021-04-12T09:48:48","date_gmt":"2021-04-12T09:48:48","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/asin\/"},"modified":"2021-04-12T09:48:48","modified_gmt":"2021-04-12T09:48:48","slug":"asin","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/sk\/wiki\/asin\/","title":{"rendered":"ASIN"},"content":{"rendered":"

\u010co je ASIN?<\/h2>

Skratka ASIN znamen\u00e1 Amazon Standard Identification Number a je to desa\u0165znakov\u00fd k\u00f3d pozost\u00e1vaj\u00faci z p\u00edsmen a \u010d\u00edsel. Sl\u00fa\u017ei ako identifika\u010dn\u00e9 \u010d\u00edslo produktu a v podstate je ID produktu na Amazone. Na rozdiel od in\u00fdch identifika\u010dn\u00fdch \u010d\u00edsel, ako je ISBN (Medzin\u00e1rodn\u00e9 \u0161tandardn\u00e9 \u010d\u00edslo knihy), GTIN (Glob\u00e1lne obchodn\u00e9 \u010d\u00edslo polo\u017eky), UPC (Univerz\u00e1lny k\u00f3d produktu) alebo EAN (Eur\u00f3pske \u010d\u00edslo \u010dl\u00e1nku), ASIN nepredstavuje medzin\u00e1rodn\u00fd alebo eur\u00f3psky \u0161tandard. Namiesto toho sa vz\u0165ahuje iba na katal\u00f3g online giganta. Amazon pou\u017e\u00edva ASIN namiesto EAN.<\/p>

Na \u010do sa ASIN pou\u017e\u00edva?<\/h2>

ASIN sa pou\u017e\u00edva, rovnako ako jeho medzin\u00e1rodn\u00e9 prot\u011bj\u0161ky EAN<\/a> a ISBN, na jedine\u010dn\u00fa identifik\u00e1ciu produktov. Z\u00e1kazn\u00edci m\u00f4\u017eu vyh\u013ead\u00e1va\u0165 produkty pomocou t\u00fdchto \u010d\u00edsel, \u010do im umo\u017e\u0148uje n\u00e1js\u0165 presne ten produkt, ktor\u00fd h\u013eadaj\u00fa. To je obzvl\u00e1\u0161\u0165 u\u017eito\u010dn\u00e9 pre \u0161kolsk\u00e9 knihy, ktor\u00e9 vych\u00e1dzaj\u00fa v r\u00f4znych vydaniach. Zodpovedaj\u00facu k\u00f3piu nie je potrebn\u00e9 starostlivo porovn\u00e1va\u0165 s podobne vyzeraj\u00facimi star\u0161\u00edmi vydaniami. Namiesto toho m\u00f4\u017ee by\u0165 tento identifik\u00e1tor jednoducho zadan\u00fd do vyh\u013ead\u00e1vacieho po\u013ea a spr\u00e1vny produkt sa okam\u017eite objav\u00ed v pr\u00edslu\u0161nom vydan\u00ed. T\u00fdmto sp\u00f4sobom Amazon zlep\u0161uje n\u00e1kupn\u00fd z\u00e1\u017eitok pre svojich z\u00e1kazn\u00edkov.<\/p>

Ak maj\u00fa knihy ISBN-10, zodpoved\u00e1 to ASIN. To v\u0161ak neplat\u00ed pre ISBN-13.<\/p>

ASIN je tie\u017e u\u017eito\u010dn\u00fd pre predajcov na trhu Amazon. Pomocou tohto katal\u00f3gov\u00e9ho \u010d\u00edsla m\u00f4\u017eu predajcovia pos\u00fadi\u0165 potenci\u00e1l nov\u00e9ho produktu pri zva\u017eovan\u00ed pridania konkr\u00e9tneho polo\u017eky do svojho produktov\u00e9ho katal\u00f3gu. To sa d\u00e1 vykona\u0165 prostredn\u00edctvom manu\u00e1lnej kontroly pomocou vyh\u013ead\u00e1vacieho po\u013ea na Amazone, ako aj s podporou inteligentn\u00fdch n\u00e1strojov.<\/p>

Kde m\u00f4\u017eete n\u00e1js\u0165 ASIN?<\/h2>

ASIN sa nach\u00e1dza na Amazone na detailnej str\u00e1nke pr\u00edslu\u0161nej polo\u017eky pod dodato\u010dn\u00fdmi inform\u00e1ciami o produkte.<\/p>

Na r\u00fdchlej\u0161ie overenie ASIN na Amazone m\u00f4\u017ee \u010dlovek tie\u017e vyh\u013ead\u00e1va\u0165 alfanumerick\u00fd k\u00f3d v URL produktu. Desa\u0165znakov\u00e1 kombin\u00e1cia sa v\u017edy nach\u00e1dza medzi dvoma lom\u00edtkami: \/xxxxxxxxx\/. Zvy\u010dajne sa nach\u00e1dza bl\u00edzko za\u010diatku, nasleduj\u00fac po p\u00edsmen\u00e1ch dp<\/em> alebo po ozna\u010den\u00ed produktu.<\/p>

Ak je potrebn\u00e9 vyh\u013ead\u00e1va\u0165 viacero ASIN pre r\u00f4zne produkty, m\u00f4\u017eu sa tie\u017e pou\u017ei\u0165 n\u00e1stroje na kontrolu ASIN.<\/p>

Ako z\u00edska predajca Amazon ASIN pre svoj produkt?<\/h2>

Zatia\u013e \u010do in\u00e9 identifika\u010dn\u00e9 \u010d\u00edsla, ako EAN, musia by\u0165 po\u017eadovan\u00e9 v\u00fdrobcom, ASIN je priraden\u00fd predajcom spolo\u010dnos\u0165ou Amazon.<\/p>

Ke\u010f predajca chce prida\u0165 nov\u00fa polo\u017eku do svojho produktov\u00e9ho katal\u00f3gu, mus\u00ed v\u017edy poskytn\u00fa\u0165 identifika\u010dn\u00e9 \u010d\u00edslo produktu pri vytv\u00e1ran\u00ed inzer\u00e1tu.<\/p>

Ak je polo\u017eka u\u017e uveden\u00e1 v katal\u00f3gu Amazon, predajca mus\u00ed poskytn\u00fa\u0165 ASIN priamo. Inzer\u00e1t bude potom pridan\u00fd na existuj\u00facu str\u00e1nku produktu.<\/p>

Ak produkt, ako v pr\u00edpade s\u00fakromn\u00fdch zna\u010diek,<\/a> e\u0161te neexistuje na Amazone, predajca namiesto toho poskytne EAN alebo UPC pri vytv\u00e1ran\u00ed inzer\u00e1tu. Potom sa vytvor\u00ed nov\u00e1 detailn\u00e1 str\u00e1nka s nov\u00fdm k\u00f3dom. Preto predajcovia Amazon nemusia kupova\u0165 ASIN.<\/p>

Ka\u017ed\u00fd predajca m\u00e1 povolenie vytv\u00e1ra\u0165 ASIN. Av\u0161ak po\u010det, ktor\u00fd m\u00f4\u017ee predajca vytvori\u0165 za t\u00fd\u017ede\u0148, je obmedzen\u00fd a z\u00e1vis\u00ed od predajnej hist\u00f3rie prev\u00e1dzkovate\u013ea obchodu s online gigantom.<\/p>

Ak predajca Amazon pracuje so syst\u00e9mami spr\u00e1vy z\u00e1sob, ako je Tricoma, mal by tam uchov\u00e1va\u0165 ASIN svojich produktov, aby zabezpe\u010dil spr\u00e1vne fungovanie t\u00fdchto n\u00e1strojov.<\/p>

ASIN pre vari\u00e1cie produktov<\/h2>

Varianty produktov sa t\u00fdkaj\u00fa produktu, ktor\u00fd je dostupn\u00fd v r\u00f4znych verzi\u00e1ch. To plat\u00ed napr\u00edklad pre tri\u010dk\u00e1, ktor\u00e9 s\u00fa pon\u00fakan\u00e9 v r\u00f4znych farb\u00e1ch a ve\u013ekostiach. Hoci existuje spojenie medzi polo\u017ekami, ka\u017ed\u00e1 variant produktu m\u00e1 tie\u017e svoj vlastn\u00fd k\u00f3d pridelen\u00fd spolo\u010dnos\u0165ou Amazon.<\/p>

Z\u00e1kazn\u00edci m\u00f4\u017eu \u013eahko n\u00e1js\u0165 tri\u010dko v spr\u00e1vnej ve\u013ekosti pomocou ASIN, \u010do vedie k pozit\u00edvnej n\u00e1kupnej sk\u00fasenosti. Predajcovia z toho tie\u017e \u0165a\u017eia, preto\u017ee m\u00f4\u017eu \u013eahko priradi\u0165 varianty produktov pomocou identifika\u010dn\u00e9ho \u010d\u00edsla a prida\u0165 ich na existuj\u00face str\u00e1nky produktov na Amazone.<\/p>

Ako m\u00f4\u017eete previes\u0165 ASIN na EAN?<\/h2>

Na prevod ASIN na EAN je mo\u017en\u00e9 pou\u017ei\u0165 tzv. “prevodn\u00edky ASIN na EAN.” Tieto n\u00e1stroje s\u00fa zvy\u010dajne bezplatn\u00e9 a automaticky prev\u00e1dzaj\u00fa EAN na ASIN alebo naopak. Po zadan\u00ed k\u00f3du syst\u00e9my vyh\u013ead\u00e1vaj\u00fa zodpovedaj\u00face produkty a poskytuj\u00fa druh\u00e9 identifika\u010dn\u00e9 \u010d\u00edslo produktu.<\/p>

Prevody je mo\u017en\u00e9 \u013eahko n\u00e1js\u0165 na Googli pomocou vyh\u013ead\u00e1vac\u00edch v\u00fdrazov ako: “asin na ean,” “ean na asin,” “bezplatn\u00fd prevodn\u00edk asin na ean,” “asin 2 ean,” a “prevodn\u00edk ASIN EAN.”<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1979],"class_list":["post-228096","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon"],"yoast_head":"\nASIN pre produkty Amazon: \u010co je to?<\/title>\n<meta name=\"description\" content=\"Ka\u017ed\u00fd produkt na Amazone m\u00e1 ASIN. 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