{"id":228189,"date":"2023-05-15T20:13:22","date_gmt":"2023-05-15T20:13:22","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-anywhere-3\/"},"modified":"2025-09-08T15:32:35","modified_gmt":"2025-09-08T15:32:35","slug":"amazon-anywhere","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/sk\/wiki\/amazon-anywhere\/","title":{"rendered":"Amazon Anywhere"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-66905-identifier\"><em>(K m\u00e1ju 2023)<\/em><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-795682-identifier\">Amazon Anywhere \u2013 Nakupujte produkty priamo vo videohr\u00e1ch<\/h2><p class=\"theme-wp-block gb-responsive-940093-identifier\">Digit\u00e1lny a anal\u00f3gov\u00fd svet s\u00fa u\u017e dlho neoddelite\u013en\u00e9. Amazon teraz \u010falej pos\u00fava toto prepojenie s nov\u00fdm programom. V bud\u00facnosti bude mo\u017en\u00e9 nakupova\u0165 fyzick\u00e9 produkty vo videohr\u00e1ch a aplik\u00e1ci\u00e1ch bez toho, aby ste museli opusti\u0165 aplik\u00e1ciu. To, \u010do bolo predt\u00fdm mo\u017en\u00e9 len s menami v aplik\u00e1ci\u00e1ch a digit\u00e1lnymi produktmi, teraz e-commerce gigant roz\u0161iruje o skuto\u010dn\u00e9 polo\u017eky \u2013 \u010d\u00edm vytv\u00e1ra \u00faplne nov\u00e9 mo\u017enosti.<\/p><p class=\"theme-wp-block gb-responsive-86462-identifier\">Na demon\u0161tr\u00e1ciu novej technol\u00f3gie bol obchod Anywhere integrovan\u00fd do hry <em>Peridot<\/em>. Tam m\u00f4\u017eu pou\u017e\u00edvatelia teraz nav\u0161t\u00edvi\u0165 obchod na konkr\u00e9tnych miestach v hre a zak\u00fapi\u0165 si produkty vybran\u00e9 v\u00fdvoj\u00e1rmi. V tomto pr\u00edpade to boli merchandisingov\u00e9 polo\u017eky ako tri\u010dk\u00e1 s logom Peridot. Aplik\u00e1ciu alebo hru nie je potrebn\u00e9 opusti\u0165 a z\u00e1kazn\u00edci dost\u00e1vaj\u00fa rovnak\u00e9 inform\u00e1cie a podmienky ako na trhu Amazon. Iba \u00fa\u010det Amazon mus\u00ed by\u0165 predt\u00fdm prepojen\u00fd s aplik\u00e1ciou. To vytv\u00e1ra takmer bezprobl\u00e9mov\u00fd n\u00e1kupn\u00fd z\u00e1\u017eitok pre Amazon:<\/p><div class=\"theme-wp-block wp-block-columns gb-responsive-743325-identifier is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"theme-wp-block wp-block-column gb-responsive-681626-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div><div class=\"theme-wp-block wp-block-column gb-responsive-488026-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\"><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><\/div><div class=\"theme-wp-block wp-block-column gb-responsive-120531-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-184364-identifier\">V\u00fdhody Amazon Anywhere<\/h2><p class=\"theme-wp-block gb-responsive-510482-identifier\">S programom Amazon <a href=\"https:\/\/www.amazon.com\/b?node=101573997011\" target=\"_blank\" rel=\"noreferrer noopener\">Anywhere<\/a> e-commerce gigant zlep\u0161uje n\u00e1kupn\u00fd z\u00e1\u017eitok a vytv\u00e1ra digit\u00e1lny z\u00e1\u017eitok:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-97693-identifier wp-block-list\"><li class=\"theme-wp-block\">Z\u00e1kazn\u00edci m\u00f4\u017eu nakupova\u0165 bezprobl\u00e9movo \u2013 tam, kde u\u017e s\u00fa.<\/li><li class=\"theme-wp-block\">Online nakupovanie sa st\u00e1va e\u0161te pohodlnej\u0161\u00edm a praktickej\u0161\u00edm.<\/li><li class=\"theme-wp-block\">Produkty nielen\u017ee zodpovedaj\u00fa z\u00e1ujmom z\u00e1kazn\u00edkov, ale s\u00fa tie\u017e prezentovan\u00e9 v spr\u00e1vnom kontexte.<\/li><li class=\"theme-wp-block\">Produkty s\u00fa preto v mnoh\u00fdch pr\u00edpadoch pre z\u00e1kazn\u00edkov ve\u013emi relevantn\u00e9.<\/li><li class=\"theme-wp-block\">Overen\u00fd n\u00e1kupn\u00fd z\u00e1\u017eitok Amazon (r\u00fdchle doru\u010denie, dobr\u00fd z\u00e1kazn\u00edcky servis, vysok\u00e1 zhovievavos\u0165 at\u010f.) zost\u00e1va nezmenen\u00fd.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-287360-identifier\">Amazon Anywhere m\u00e1 za cie\u013e poskytn\u00fa\u0165 nov\u00e9 mo\u017enosti pre v\u00fdvoj\u00e1rov a tvorcov obsahu. Napr\u00edklad bude relat\u00edvne jednoduch\u00e9 pred\u00e1va\u0165 svoje produkty v aplik\u00e1cii bez toho, aby sa muselo ob\u00e1va\u0165 logistiky. M\u00f4\u017ee to by\u0165 merchandising, ale monetiz\u00e1cia \u010fal\u0161ieho obsahu je tie\u017e predstavite\u013en\u00e1. Z\u00e1rove\u0148 Amazon op\u00e4\u0165 roz\u0161iruje svoju pr\u00edtomnos\u0165 v r\u00e1mci cie\u013eovej skupiny a \u010falej ju oslovuje. Do akej miery to prin\u00e1\u0161a pr\u00edle\u017eitosti pre etablovan\u00fdch predajcov bez vlastnej aplik\u00e1cie, je zatia\u013e nejasn\u00e9. Av\u0161ak je predstavite\u013en\u00e9 zobrazova\u0165 <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/inzerujte-na-amazone-v-roku-2025-vsetko-co-potrebujete-vediet\/\">reklamu<\/a> na relevantn\u00e9 produkty.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1979],"class_list":["post-228189","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Anywhere: N\u00e1kup produktov vo videohr\u00e1ch a \u010fal\u0161\u00edch.<\/title>\n<meta name=\"description\" content=\"Zak\u00fapte si fyzick\u00e9 produkty vo videohr\u00e1ch a aplik\u00e1ci\u00e1ch bez toho, aby ste museli opusti\u0165 aplik\u00e1ciu: To je to, \u010do m\u00f4\u017ee Amazon Anywhere!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sk\/wiki\/amazon-anywhere\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Anywhere: N\u00e1kup produktov vo videohr\u00e1ch a \u010fal\u0161\u00edch.\" \/>\n<meta property=\"og:description\" content=\"Zak\u00fapte si fyzick\u00e9 produkty vo videohr\u00e1ch a aplik\u00e1ci\u00e1ch bez toho, aby ste museli opusti\u0165 aplik\u00e1ciu: To je to, \u010do m\u00f4\u017ee Amazon Anywhere!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sk\/wiki\/amazon-anywhere\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - 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