{"id":228288,"date":"2021-04-12T12:10:15","date_gmt":"2021-04-12T12:10:15","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-seller-central\/"},"modified":"2021-04-12T12:10:15","modified_gmt":"2021-04-12T12:10:15","slug":"amazon-seller-central","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/sk\/wiki\/amazon-seller-central\/","title":{"rendered":"Amazon Seller Central"},"content":{"rendered":"

Rovnako ako be\u017en\u00ed kupuj\u00faci potrebuj\u00fa \u00fa\u010det na Amazone, predajcovia, ktor\u00ed chc\u00fa pred\u00e1va\u0165 prostredn\u00edctvom online platformy, tie\u017e potrebuj\u00fa pr\u00edstup na pon\u00fakanie svojich tovarov na trhu: Amazon Seller Central. Ka\u017ed\u00fd si m\u00f4\u017ee zalo\u017ei\u0165 tak\u00fdto \u00fa\u010det. Av\u0161ak, kreditn\u00e1 karta<\/a> je potrebn\u00e1, preto\u017ee Amazon ju vy\u017eaduje pre Seller Central. Bez kreditnej karty nie s\u00fa dostupn\u00e9 v\u0161etky funkcie.<\/p>

\u010co je Amazon Seller Central?<\/h2>

V podstate ide o n\u00e1stroj, prostredn\u00edctvom ktor\u00e9ho m\u00f4\u017ee pr\u00edslu\u0161n\u00fd predajca spravova\u0165 svoj predajn\u00fd \u00fa\u010det po prihl\u00e1sen\u00ed. Okrem toho Amazon Seller Central poskytuje dobr\u00fd preh\u013ead o prebiehaj\u00facich ponuk\u00e1ch a predajoch predajcu prostredn\u00edctvom spr\u00e1v a \u0161tatist\u00edk. Navy\u0161e, Amazon tie\u017e poskytuje d\u00f4le\u017eit\u00e9 da\u0148ov\u00e9 dokumenty pre da\u0148ov\u00fd \u00farad v Seller Central, ktor\u00e9 sa nach\u00e1dzaj\u00fa pod “Spr\u00e1vy.”<\/p>

Aby mohli pred\u00e1va\u0165 prostredn\u00edctvom Seller Central, musia ma\u0165 predajcovia u\u017e \u00fa\u010det na Marketplace<\/em>. Ale ak\u00fd je rozdiel medzi Marketplace<\/em> a Seller Central? Pod\u013ea Amazonu sa rozdiely hlavne nach\u00e1dzaj\u00fa v nadpriemerne r\u00fdchlej platbe a v\u017edy aktu\u00e1lnych preh\u013eadoch d\u00f4le\u017eit\u00fdch komponentov, ako s\u00fa prebiehaj\u00face ponuky a ceny. Okrem toho sa uv\u00e1dza, \u017ee mar\u017ee a pr\u00edjmy s\u00fa pre predajcov Seller Central vy\u0161\u0161ie. D\u00f4sledkom toho je, \u017ee jednoduch\u00fd \u00fa\u010det na Marketplace je nev\u00fdhodou.<\/p>

Ak\u00e9 s\u00fa hlavn\u00e9 funkcie Amazon Seller Central?<\/h2>

Najcentr\u00e1lnej\u0161ia funkcia sa nach\u00e1dza pod polo\u017ekou menu “Katal\u00f3g”<\/strong>. Tu maj\u00fa predajcovia pr\u00edle\u017eitos\u0165 prida\u0165 nov\u00e9 SKU do svojho invent\u00e1ra a vytvori\u0165 nov\u00fa ponuku. To sa m\u00f4\u017ee robi\u0165 individu\u00e1lne alebo s viacer\u00fdmi produktmi naraz. Okrem toho je mo\u017en\u00e9 vytvori\u0165 r\u00f4zne verzie toho ist\u00e9ho produktu pomocou asistenta vari\u00e1ci\u00ed a ve\u013ek\u00e9 produktov\u00e9 katal\u00f3gy je mo\u017en\u00e9 tie\u017e nahra\u0165 prostredn\u00edctvom s\u00faboru invent\u00e1ra. Navy\u0161e, aktiv\u00e1cia produktov pre obmedzen\u00e9 kateg\u00f3rie produktov je tu tie\u017e mo\u017en\u00e1.<\/p>

\"predajn\u00e9<\/figure><\/div>

Okrem toho je mo\u017en\u00e9 vykona\u0165 v\u0161eobecn\u00e9 nastavenia v Amazon Seller Central. Napr\u00edklad, n\u00e1klady na dopravu nie s\u00fa \u0161pecifikovan\u00e9 priamo na produkte, ale s\u00fa nastaven\u00e9 v nastaveniach dopravy pod polo\u017ekou menu “Nastavenia”<\/strong> (pok\u00fdm sa nepou\u017e\u00edva FBA). Tu maj\u00fa predajcovia mo\u017enos\u0165 \u0161pecifikova\u0165 r\u00f4zne modely dopravy, ako s\u00fa bezplatn\u00e1 doprava, pau\u0161\u00e1lne poplatky alebo v\u00fdpo\u010dty na z\u00e1klade hmotnosti. Prostredn\u00edctvom “Spravova\u0165 z\u00e1znamy o pr\u00edpadoch” a “Otvoren\u00e9 pr\u00edpady” m\u00f4\u017eu predajcovia priamo kontaktova\u0165 podporu predajcov v r\u00e1mci Amazon Seller Central.<\/p>

\u010eal\u0161ia ve\u013emi d\u00f4le\u017eit\u00e1 funkcia Amazon Seller Central je pr\u00edstupn\u00e1 prostredn\u00edctvom polo\u017eky menu “Invent\u00e1r”<\/strong>. Tu predajcovia dost\u00e1vaj\u00fa komplexn\u00fd preh\u013ead svojich tovarov \u2013 ako vo vlastnom sklade, tak aj v sklade Amazonu, ako aj na \u00farovni PAN EU. Toto rozhranie tie\u017e poskytuje pr\u00edle\u017eitos\u0165 optimalizova\u0165 ponuky z h\u013eadiska k\u013e\u00fa\u010dov\u00fdch slov, popisov produktov alebo obr\u00e1zkov. Obzvl\u00e1\u0161\u0165 u\u017eito\u010dn\u00e1 pre predajcov FBA je funkcia pl\u00e1novania invent\u00e1ra, ktor\u00e1 pon\u00faka predpove\u010f na z\u00e1klade minul\u00fdch predajov, indikuj\u00faca, ko\u013eko dn\u00ed z\u00e1soby vydr\u017eia a ak\u00e9 star\u00e9 s\u00fa. Pod “Spravova\u0165 z\u00e1sielky do Amazonu” je mo\u017en\u00e9 tie\u017e zobrazi\u0165 pl\u00e1ny dod\u00e1vok, ak predajcovia posielaj\u00fa prostredn\u00edctvom FBA.<\/p>

Polo\u017eka menu “Objedn\u00e1vky”<\/strong> obsahuje tie\u017e d\u00f4le\u017eit\u00e9 funkcie Amazon Seller Central: po prv\u00e9, preh\u013ead v\u0161etk\u00fdch prich\u00e1dzaj\u00facich objedn\u00e1vok; po druh\u00e9, pr\u00edslu\u0161n\u00e9 spr\u00e1vy o objedn\u00e1vkach; a po tretie, spr\u00e1va v\u0161etk\u00fdch vr\u00e1ten\u00ed. R\u00f4zne funkcie filtrovania a triedenia pom\u00e1haj\u00fa predajcovi optimalizova\u0165 ich ponuky, napr\u00edklad pokia\u013e ide o predaje prostredn\u00edctvom Amazon Seller Central v Nemecku, Europe<\/em> alebo konkr\u00e9tnych trhoch, ako je Amazon \u0160panielsko alebo Spojen\u00e9 kr\u00e1\u013eovstvo.<\/p>

Polo\u017eka menu “Reklama”<\/strong> m\u00e1 tie\u017e v\u00fdznamn\u00fd v\u00fdznam v Amazon Seller Central pre predajcov. Tu je mo\u017en\u00e9 vytvori\u0165 nov\u00e9 PPC kampane, analyzova\u0165 ich v\u00fdkon a prida\u0165 A+ obsah k prebiehaj\u00facim ponuk\u00e1m. Okrem toho je tu mo\u017enos\u0165 nastavi\u0165 \u010dasovo obmedzen\u00e9 z\u013eavy a kup\u00f3ny pre konkr\u00e9tne produkty.<\/p>

\u010casto podce\u0148ovan\u00e1, ale tie\u017e u\u017eito\u010dn\u00e1 funkcia: polo\u017eka menu “Spokojnos\u0165 z\u00e1kazn\u00edkov”<\/strong>. Tu m\u00f4\u017eu predajcovia v Amazon Seller Central n\u00e1js\u0165 v\u0161etky relevantn\u00e9 inform\u00e1cie na pos\u00fadenie spokojnosti z\u00e1kazn\u00edkov a t\u00fdm aj vlastn\u00e9ho v\u00fdkonu predajcu, ktor\u00fd m\u00e1 rozhoduj\u00faci vplyv na z\u00edskanie Buy Box<\/a> a umiestnenie vo v\u00fdsledkoch vyh\u013ead\u00e1vania<\/a>. Okrem toho je mo\u017en\u00e9 tu spravova\u0165 sp\u00e4tn\u00fa v\u00e4zbu od z\u00e1kazn\u00edkov.<\/p>

Ak\u00fd je rozdiel medzi Amazon Vendor a Seller Central?<\/h2>

Na online platforme existuj\u00fa tri r\u00f4zne typy predajcov: samotn\u00fd Amazon, predajcovia a dod\u00e1vatelia. Prv\u00e9 dva s\u00fa vidite\u013en\u00e9 pre z\u00e1kazn\u00edkov, zatia\u013e \u010do tret\u00ed typ \u2013 dod\u00e1vate\u013e \u2013 sa nezobrazuje priamo. Na rozdiel od “be\u017en\u00e9ho” predajcu, ktor\u00fd pred\u00e1va priamo koncov\u00e9mu z\u00e1kazn\u00edkovi na trhu, dod\u00e1vate\u013e pred\u00e1va priamo Amazonu. E-commerce gigant potom pred\u00e1va polo\u017eky koncov\u00e9mu z\u00e1kazn\u00edkovi. Dod\u00e1vatelia s\u00fa \u010dasto v\u00fdrobcovia alebo obchodn\u00ed z\u00e1stupcovia s vysok\u00fdmi objemami predaja.<\/p>

Preto s\u00fa Amazon Seller Central a Vendor Central dve r\u00f4zne veci: prv\u00e9 je spr\u00e1va \u00fa\u010dtu pre predajcov, zatia\u013e \u010do druh\u00e9 je pre dod\u00e1vate\u013eov. Ak je predajca s\u00fa\u010dasne predajcom aj dod\u00e1vate\u013eom, bude ma\u0165 dva samostatn\u00e9 pr\u00edstupy.<\/p>

Vznikaj\u00fa n\u00e1klady na Amazon Seller Central?<\/h2>

Ka\u017ed\u00fd, kto chce pred\u00e1va\u0165 prostredn\u00edctvom Seller Central na Amazone v Nemecku alebo na inej tr\u017enici, bude ma\u0165 poplatky<\/strong><\/a>. V ka\u017edom pr\u00edpade existuj\u00fa \u010fal\u0161ie percentu\u00e1lne poplatky za predaj na objedn\u00e1vku, ktor\u00e9 z\u00e1visia od pr\u00edslu\u0161nej produktovej kateg\u00f3rie. Av\u0161ak Amazon pon\u00faka z\u00e1kladn\u00fd a profesion\u00e1lny \u00fa\u010det s r\u00f4znymi cenov\u00fdmi \u0161trukt\u00farami \u2013 ktor\u00fd \u00fa\u010det predajca potrebuje, nez\u00e1vis\u00ed od pr\u00edjmov alebo ziskov, ale od o\u010dak\u00e1van\u00e9ho po\u010dtu objedn\u00e1vok.<\/p>

Ak predajca pred\u00e1 menej ako 40 polo\u017eiek za mesiac, m\u00f4\u017ee pou\u017e\u00edva\u0165 \u00fa\u010det Seller Central Z\u00e1kladn\u00fd \u00fa\u010det<\/strong> bezplatne. Potom plat\u00ed 0,99 eura za predan\u00fa polo\u017eku plus percentu\u00e1lny poplatok za predaj Amazonu.<\/p>

Ak v\u0161ak predajca pred\u00e1 viac ako 40 polo\u017eiek za mesiac, bude potrebova\u0165 profesion\u00e1lny \u00fa\u010det<\/strong>. V tomto pr\u00edpade Amazon \u00fa\u010dtuje pau\u0161\u00e1lny poplatok 39 eur plus pr\u00edslu\u0161n\u00fd percentu\u00e1lny poplatok za predaj \u2013 ale poplatok 0,99 eura za polo\u017eku je zru\u0161en\u00fd.<\/p>

Pod\u013ea toho by bol Z\u00e1kladn\u00fd \u00fa\u010det u\u017e pri 40 objedn\u00e1vkach o nie\u010do drah\u0161\u00ed a teda v nev\u00fdhode v porovnan\u00ed s Profesion\u00e1lnym \u00fa\u010dtom.<\/p>

Kredity k obr\u00e1zkom v porad\u00ed obr\u00e1zkov: \u00a9 bakhtiarzein<\/a> \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1979],"class_list":["post-228288","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon"],"yoast_head":"\nAmazon Seller Central Nemecko: V\u0161etko, \u010do potrebujete vedie\u0165<\/title>\n<meta name=\"description\" content=\"Predajcovia pou\u017e\u00edvaj\u00fa Amazon Seller Central v Nemecku na spr\u00e1vu svojich predajn\u00fdch \u00fa\u010dtov. 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