{"id":228303,"date":"2021-04-12T14:08:56","date_gmt":"2021-04-12T14:08:56","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/ean-3\/"},"modified":"2025-09-08T15:33:59","modified_gmt":"2025-09-08T15:33:59","slug":"ean","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/sk\/wiki\/ean\/","title":{"rendered":"EAN"},"content":{"rendered":"

\u010co znamen\u00e1 EAN a \u010do to je?<\/h2>

Skratka EAN znamen\u00e1 eur\u00f3pske \u010d\u00edslo \u010dl\u00e1nku<\/em> a je to b\u00fdval\u00e9 ozna\u010denie pre GTIN (glob\u00e1lne \u010d\u00edslo obchodnej polo\u017eky<\/em>). Rovnako ako UPC a ISBN patr\u00ed medzi \u010d\u00edsla identifik\u00e1cie produktov pou\u017e\u00edvan\u00e9 na jedine\u010dn\u00fa identifik\u00e1ciu polo\u017eiek a charakterist\u00edk produktov, ako aj predajcov. EAN je osem alebo 13-cifern\u00e9 \u010d\u00edslo, ktor\u00e9 sa prim\u00e1rne pou\u017e\u00edva v maloobchode. Zvy\u010dajne sa nach\u00e1dza pod \u010diarov\u00fdm k\u00f3dom na obale produktu. Amazon tie\u017e pou\u017e\u00edva EAN na identifik\u00e1ciu.<\/p>

Ak\u00e9 s\u00fa komponenty EAN?<\/h2>

V z\u00e1vislosti od toho, \u010di ide o osemcifern\u00fa alebo 13-cifern\u00fa variantu, je EAN \u0161trukt\u00farovan\u00fd trochu inak. Obidve verzie EAN v\u0161ak funguj\u00fa na Amazone.<\/p>

Krat\u0161ia varianta EAN-8 sa pou\u017e\u00edva, ke\u010f je obmedzen\u00fd priestor na \u010d\u00edslo alebo ke\u010f je 13-cifern\u00fd k\u00f3d pr\u00edli\u0161 dlh\u00fd pre obal. V tejto verzii sa EAN sklad\u00e1 z dvoch a\u017e troch \u010d\u00edslic pre predponu krajiny, \u0161tyroch a\u017e piatich \u010d\u00edslic pre \u010d\u00edslo polo\u017eky a jednej \u010fal\u0161ej \u010d\u00edslice pre kontroln\u00fa \u010d\u00edslicu.<\/p>

\u010ciarov\u00fd k\u00f3d pre EAN-13 je najbe\u017enej\u0161ia varianta. K\u00f3d je \u0161trukt\u00farovan\u00fd ako EAN-8, ale roz\u0161iruje ho o \u0161tyri a\u017e p\u00e4\u0165cifern\u00e9 \u010d\u00edslo spolo\u010dnosti, ktor\u00e9 nasleduje bezprostredne po predpone krajiny.<\/p>

Pre\u010do potrebujete k\u00f3d EAN pre Amazon?<\/h2>
\"Amazon<\/figure><\/div>

Predajcovia na Amazone potrebuj\u00fa \u010diarov\u00fd k\u00f3d v\u00fdrobcu pri vytv\u00e1ran\u00ed zoznamu. T\u00fdm m\u00f4\u017ee by\u0165 EAN, \u010diarov\u00fd k\u00f3d UPC alebo GTIN, ktor\u00fd je obzvl\u00e1\u0161\u0165 be\u017en\u00fd v USA. Preto musia predajcovia Amazonu, ktor\u00ed pou\u017e\u00edvaj\u00fa FBA, tie\u017e poskytn\u00fa\u0165 EAN alebo podobn\u00fd k\u00f3d, ke\u010f chc\u00fa prida\u0165 produkt do katal\u00f3gu.<\/p>

V zriedkav\u00fdch pr\u00edpadoch je tie\u017e mo\u017en\u00e9 pred\u00e1va\u0165 na Amazone bez poskytnutia \u010d\u00edsla EAN. Ak produkt nem\u00e1 identifika\u010dn\u00e9 \u010d\u00edslo, predajcovia m\u00f4\u017eu po\u017eiada\u0165 Amazon o oslobodenie od EAN\/GTIN. To je mo\u017en\u00e9 napr\u00edklad pre ur\u010dit\u00e9 autodiely.<\/p>

Identifika\u010dn\u00e9 \u010d\u00edsla, ako je k\u00f3d EAN, s\u00fa pre Amazon d\u00f4le\u017eit\u00e9, preto\u017ee spolo\u010dnos\u0165 uv\u00e1dza, “aby zlep\u0161ila kvalitu v\u00fdsledkov vyh\u013ead\u00e1vania a celkov\u00fd katal\u00f3g.” S EAN sa Amazon sna\u017e\u00ed zabezpe\u010di\u0165, aby sa identick\u00e9 produkty objavili iba raz vo v\u00fdsledkoch vyh\u013ead\u00e1vania a t\u00fdm zdie\u013eali rovnak\u00fa str\u00e1nku produktu.<\/p>

Ke\u010f predajca Amazonu chce prida\u0165 nov\u00fd produkt do svojho portf\u00f3lia, mus\u00ed pri vytv\u00e1ran\u00ed novej polo\u017eky zada\u0165 identifika\u010dn\u00e9 \u010d\u00edslo produktu, ako je k\u00f3d EAN. Na z\u00e1klade toho algoritmus porovn\u00e1va polo\u017eky v celom invent\u00e1ri online giganta s zadan\u00fdm k\u00f3dom, aby zistil, \u010di je tento produkt u\u017e uveden\u00fd.<\/p>

Ak je EAN u\u017e online na Amazone, zoznam bude pridan\u00fd na existuj\u00facu str\u00e1nku produktu. Av\u0161ak, ak sa polo\u017eka e\u0161te nenach\u00e1dza v invent\u00e1ri online giganta, predajca vytvor\u00ed nov\u00fa str\u00e1nku produktu. T\u00fdmto sp\u00f4sobom EAN pom\u00e1ha Amazone udr\u017eiava\u0165 produktov\u00fd katal\u00f3g “\u010dist\u00fd.”<\/p>

Kde m\u00f4\u017eete z\u00edska\u0165 \u010d\u00edslo EAN pre Amazon?<\/h2>

V\u0161eobecne plat\u00ed, \u017ee v\u00fdrobca je zodpovedn\u00fd za podanie \u017eiadosti alebo vytvorenie EAN pre svoje produkty.<\/p>

Predajcovia Amazonu, ktor\u00ed pred\u00e1vaj\u00fa tovar, m\u00f4\u017eu po\u017eiada\u0165 v\u00fdrobcu produktov o EAN. Najm\u00e4 pri pr\u00e1ci s ve\u013ek\u00fdm mno\u017estvom produktov sa oplat\u00ed zhroma\u017edi\u0165 v\u0161etky EAN do s\u00faboru Excel, aby sa udr\u017eala preh\u013eadnos\u0165.<\/p>

Predajcovia s priv\u00e1tnymi zna\u010dkami si musia sami po\u017eiada\u0165 o EAN pre svoju pr\u00edtomnos\u0165 na Amazone, preto\u017ee v podstate vytv\u00e1raj\u00fa nov\u00fd produkt. Ofici\u00e1lnym kontaktn\u00fdm miestom v Nemecku pre toto je GS1 Germany<\/a>.<\/p>

Ak je ASIN zn\u00e1my, je tie\u017e mo\u017en\u00e9 vypo\u010d\u00edta\u0165 zodpovedaj\u00faci EAN pre Amazon pomocou prevodn\u00edka ASIN-EAN. Relevantn\u00e9 prevodn\u00edky je mo\u017en\u00e9 n\u00e1js\u0165 na Googli pomocou vyh\u013ead\u00e1vac\u00edch v\u00fdrazov ako asin2ean<\/em> alebo ASIN-EAN-Converter.<\/em><\/p>

Ko\u013eko stoj\u00ed EAN?<\/h2>

Aby mohli pred\u00e1va\u0165 na trhu, musia predajcovia, ktor\u00ed s\u00fa tie\u017e v\u00fdrobcami, zak\u00fapi\u0165 \u010diarov\u00fd k\u00f3d EAN a ma\u0165 ho pripraven\u00fd pre Amazon. V Nemecku ho vyd\u00e1va GS1, kde si m\u00f4\u017eete zak\u00fapi\u0165 viacero k\u00f3dov ako bal\u00edk<\/a>. Existuj\u00fa aj agent\u00fary na vytv\u00e1ranie nov\u00fdch EAN nez\u00e1visle od Amazonu, kde sa n\u00e1klady \u00fa\u010dtovan\u00e9 za EAN l\u00ed\u0161ia. Tieto za\u010d\u00ednaj\u00fa na nieko\u013ek\u00fdch centoch za \u010d\u00edslo, ale mali by sa zoh\u013eadni\u0165 aj dodato\u010dn\u00e9 ro\u010dn\u00e9 poplatky za \u010dlenstvo.<\/p>

\u010co je EAN 128?<\/h2>

EAN 128 sa vz\u0165ahuje na technick\u00fd \u0161tandard, ktor\u00fd umo\u017e\u0148uje priradenie jedine\u010dn\u00fdch \u010diarov\u00fdch k\u00f3dov pre logistiku. To zjednodu\u0161uje prepravu, skladovanie a pohyb tovaru pre spolo\u010dnosti. Tak\u017ee EAN 128 je identifik\u00e1tor \u00fadajov, preto\u017ee \u010diarov\u00fd k\u00f3d m\u00f4\u017ee \u010d\u00edta\u0165 r\u00f4zne \u00fadaje, ktor\u00e9 s\u00fa d\u00f4le\u017eit\u00e9 pre logistick\u00e9 procesy.<\/p>

Kredity k obr\u00e1zkom v porad\u00ed obr\u00e1zkov: \u00a9 FotoIdee \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1979],"class_list":["post-228303","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon"],"yoast_head":"\nEAN pri Amazone: Potrebuj\u00fa predajcovia toto \u010d\u00edslo?<\/title>\n<meta name=\"description\" content=\"EAN je jedn\u00fdm z identifika\u010dn\u00fdch \u010d\u00edsel produktov. 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