{"id":228318,"date":"2021-04-12T14:03:50","date_gmt":"2021-04-12T14:03:50","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-vine\/"},"modified":"2021-04-12T14:03:50","modified_gmt":"2021-04-12T14:03:50","slug":"amazon-vine","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/sk\/wiki\/amazon-vine\/","title":{"rendered":"Amazon Vine"},"content":{"rendered":"<h2 class=\"theme-wp-block wp-block-heading gb-responsive-724157-identifier\">\u010co je Amazon Vine?<\/h2><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-72637-identifier\">S programom \u201eAmazon Vine \u2013 Klub testuj\u00facich produktov\u201c Amazon vytvoril program, ktor\u00fd umo\u017e\u0148uje predajcom generova\u0165 recenzie na ich produkty. Podobne ako in\u00e9 n\u00e1stroje (napr\u00edklad A+ Content), program Vine bol p\u00f4vodne dostupn\u00fd iba pre dod\u00e1vate\u013eov. Od roku 2019 m\u00f4\u017eu z neho \u0165a\u017ei\u0165 aj predajcovia s registr\u00e1ciou zna\u010dky.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-114756-identifier\">Ke\u010f\u017ee recenzie produktov s\u00fa k\u013e\u00fa\u010dov\u00fdm faktorom pre algoritmus Amazonu pri hodnoten\u00ed zoznamu produktov, Amazon Vine m\u00f4\u017ee by\u0165 d\u00f4le\u017eit\u00fdm n\u00e1strojom pre nov\u00fdch predajcov alebo nov\u00e9 produkty na z\u00edskanie potrebn\u00fdch recenzi\u00ed. Bez recenzi\u00ed je takmer nemo\u017en\u00e9 dosiahnu\u0165 dobr\u00e9 umiestnenie alebo vyhra\u0165 Buy Box. Preto m\u00f4\u017ee program Vine v\u00fdrazne zv\u00fd\u0161i\u0165 povedomie a vidite\u013enos\u0165 produktu. Okrem toho recenzie z\u00e1sadne pom\u00e1haj\u00fa prev\u00e1dza\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov na skuto\u010dn\u00e9 n\u00e1kupy.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-63848-identifier\">Ako m\u00f4\u017eu predajcovia necha\u0165 testova\u0165 produkty prostredn\u00edctvom Amazon Vine?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-622026-identifier\">V z\u00e1sade m\u00e1 pr\u00edstup k <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help-page.html?itemID=NATSPKW5NBLLWPQ&amp;language=de_DE&amp;ref=efph_NATSPKW5NBLLWPQ_bred_X3CEV63Y4ZZAP37\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Vine<\/a> ka\u017ed\u00fd predajca s profesion\u00e1lnym predajn\u00fdm \u00fa\u010dtom v Seller Central pod \u201eReklama\u201c. Tam m\u00f4\u017eu by\u0165 jednotliv\u00e9 produkty registrovan\u00e9 do programu pomocou ich <a href=\"https:\/\/www.sellerlogic.com\/sk\/wiki\/asin\/\" target=\"_blank\" rel=\"noreferrer noopener\">ASIN<\/a>. Neexistuje priamy vyl\u00fa\u010denie konkr\u00e9tnej produktovej kateg\u00f3rie. Predajcovia m\u00f4\u017eu registrova\u0165 aj len ur\u010dit\u00e9 varianty produktu; av\u0161ak Amazon odpor\u00fa\u010da poskytn\u00fa\u0165 v\u0161etky varianty, preto\u017ee to zvy\u0161uje pravdepodobnos\u0165 z\u00edskania pozit\u00edvnej recenzie, ak si tester produktu m\u00f4\u017ee vybra\u0165 svoju preferovan\u00fa variantu.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-20909-identifier\">Nasleduj\u00face po\u017eiadavky musia by\u0165 splnen\u00e9, aby sa produkty mohli z\u00fa\u010dastni\u0165 na Amazon Vine:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-305482-identifier\"><li class=\"theme-wp-block gb-responsive-578103-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Je to zna\u010dka registrovan\u00e1 v Registri zna\u010diek Amazon.<\/li><li class=\"theme-wp-block gb-responsive-830259-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Produkt bol ohodnoten\u00fd menej ako 30-kr\u00e1t na str\u00e1nke s podrobnos\u0165ami o produkte.<\/li><li class=\"theme-wp-block gb-responsive-377167-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Mus\u00ed by\u0165 v stave \u201eNov\u00e9\u201c a dostupn\u00e9 v \u010dase registr\u00e1cie.<\/li><li class=\"theme-wp-block gb-responsive-261717-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Mus\u00ed by\u0165 zaslan\u00e9 pomocou <a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/brexit-amazon-fba-zastavuje-prevody-zasob-medzi-eu-a-spojenym-kralovstvom-tu-je-to-co-mozu-obchodnici-urobit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fulfillment by Amazon (FBA)<\/a> a u\u017e mus\u00ed by\u0165 na sklade.<\/li><li class=\"theme-wp-block gb-responsive-484218-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Zoznam mus\u00ed obsahova\u0165 popis a obr\u00e1zok.<\/li><li class=\"theme-wp-block gb-responsive-557879-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Produkt nesmie by\u0165 erotick\u00fdm predmetom.<\/li><li class=\"theme-wp-block gb-responsive-965137-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Okrem toho nesmie by\u0165 pr\u00edslu\u0161enstvom, ale mal by by\u0165 pou\u017eite\u013en\u00fd samostatne. (V\u00fdnimky s\u00fa pr\u00edslu\u0161enstv\u00e1 pre be\u017en\u00e9 produkty, ako s\u00fa obaly pre popul\u00e1rne mobiln\u00e9 telef\u00f3ny.)<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-188429-identifier\">Odkia\u013e poch\u00e1dzaj\u00fa produkty pre testerov Vine?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-113949-identifier\">Testovacie produkty s\u00fa poskytovan\u00e9 testerom predajcami a splnen\u00e9 prostredn\u00edctvom FBA. Ka\u017ed\u00fd predajca m\u00e1 k dispoz\u00edcii obmedzen\u00fd po\u010det registr\u00e1ci\u00ed. Tieto zvy\u010dajne zost\u00e1vaj\u00fa akt\u00edvne po dobu 90 dn\u00ed od d\u00e1tumu za\u010datia, pokia\u013e nie s\u00fa v\u0161etky jednotky sk\u00f4r ohodnoten\u00e9. Ak je limit dosiahnut\u00fd, predajcovia musia po\u010dka\u0165, k\u00fdm sa skon\u010d\u00ed existuj\u00faca \u00fa\u010das\u0165 produktu na Amazon Vine, predt\u00fdm ako sa znovu zaregistruj\u00fa.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-165619-identifier\">Aby sa zabezpe\u010dila anonymita recenzentov, Amazon nezverej\u0148uje \u00fadaje o z\u00e1kazn\u00edkoch pre objedn\u00e1vky Vine predajcovi. Tieto objedn\u00e1vky v\u0161ak m\u00f4\u017eu by\u0165 identifikovan\u00e9 v \u0161tatistik\u00e1ch predajn\u00e9ho \u00fa\u010dtu s cenou 0.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-58480-identifier\">S\u00fa recenzenti Amazon Vine povinn\u00ed nap\u00edsa\u0165 (pozit\u00edvnu) recenziu?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-909464-identifier\">Recenzenti v programe Amazon Vine nie s\u00fa povinn\u00ed nap\u00edsa\u0165 pozit\u00edvnu recenziu ani ju v\u00f4bec zverejni\u0165. Pokia\u013e ide o toto, <a href=\"https:\/\/www.amazon.de\/gp\/vine\/help\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon uv\u00e1dza<\/a>: &#8220;Cen\u00edme si \u00faprimn\u00e9 n\u00e1zory na produkt &#8211; pozit\u00edvne alebo negat\u00edvne.&#8221; To tie\u017e znamen\u00e1, \u017ee negat\u00edvne recenzie nem\u00f4\u017eu by\u0165 odstr\u00e1nen\u00e9, pokia\u013e sp\u013a\u0148aj\u00fa <a href=\"https:\/\/www.amazon.de\/gp\/help\/customer\/display.html\/ref=hp_left_v4_sib?ie=UTF8&amp;nodeId=201929730\" target=\"_blank\" rel=\"noreferrer noopener\">pokyny komunity<\/a>.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-572095-identifier\">Ke\u010f\u017ee len z\u00e1kazn\u00edci Amazonu sa m\u00f4\u017eu sta\u0165 testermi produktov Vine, ak dostan\u00fa pozv\u00e1nku, zabezpe\u010duje sa ur\u010dit\u00e1 \u00farove\u0148 kontroly kvality. Okrem toho Amazon monitoruje akt\u00edvnych \u00fa\u010dastn\u00edkov Vine a m\u00f4\u017ee ich odstr\u00e1ni\u0165, ak u\u017e nesp\u013a\u0148aj\u00fa krit\u00e9ri\u00e1 \u00fa\u010dasti.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518831-identifier\">Pod\u013ea toho sa m\u00f4\u017eu sta\u0165 \u010dlenmi Amazon Vine\/tes\u0165ami produktov iba vybran\u00ed z\u00e1kazn\u00edci, preto\u017ee Amazon chce zabr\u00e1ni\u0165 tomu, aby sa ned\u00f4veryhodn\u00ed pou\u017e\u00edvatelia zaregistrovali len kv\u00f4li bezplatn\u00fdm produktom.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-687885-identifier\">Ko\u013eko stoj\u00ed necha\u0165 produkty ohodnoti\u0165 testerom Amazon Vine?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-70560-identifier\">V s\u00fa\u010dasnosti s\u00fa registr\u00e1cie do Vine bezplatn\u00e9. Ak by sa poplatok mal \u00fa\u010dtova\u0165, bol by uveden\u00fd po\u010das registra\u010dn\u00e9ho procesu na str\u00e1nke \u201ePodrobnosti o registr\u00e1cii\u201c. St\u00e1le nie je jasn\u00e9, ak\u00e9 n\u00e1klady by museli o\u010dak\u00e1va\u0165 predajcovia na trhu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-573205-identifier\">M\u00f4\u017eu predajcovia leg\u00e1lne naj\u00edma\u0165 testerov produktov mimo programu Amazon Vine?<\/h2><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-572682-identifier\">Aby na\u0161li testerov Amazonu, predajcovia v minulosti pri\u0161li s r\u00f4znymi strat\u00e9giami. Leg\u00e1lne generovanie recenzi\u00ed pre produkty Amazon je v\u0161ak mo\u017en\u00e9 iba organicky. Ur\u010dite je nez\u00e1konn\u00e9 pon\u00faka\u0165 odmenu za pozit\u00edvnu recenziu alebo fal\u0161ova\u0165 recenzie.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-933360-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sk\/blog\/6-konecnych-tipov-ako-ziskat-viac-recenzii-na-amazone\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aj ke\u010f maj\u00fa predajcovia niektor\u00e9 jemn\u00e9 mo\u017enosti<\/a>, tieto s\u00fa ve\u013emi obmedzen\u00e9 a mali by sa tie\u017e uplat\u0148ova\u0165 opatrne. Pod\u013ea toho m\u00f4\u017eu by\u0165 testeri Amazon Vine jedin\u00fdm sp\u00f4sobom, ako z\u00edska\u0165 viac recenzi\u00ed pre produkt \u2013 najm\u00e4 v obdob\u00ed po uveden\u00ed produktu na trh.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1979,1991,1997],"class_list":["post-228318","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon","wiki_archive-marketing","wiki_archive-predaj"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Vine: Po\u017eiadavky, proces a poplatky<\/title>\n<meta name=\"description\" content=\"Amazon Vine umo\u017e\u0148uje testovanie produktov skuto\u010dn\u00fdmi z\u00e1kazn\u00edkmi. 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