{"id":228873,"date":"2022-03-21T15:48:20","date_gmt":"2022-03-21T15:48:20","guid":{"rendered":"https:\/\/127.0.0.1\/resources\/success-story-siaura-material\/"},"modified":"2022-03-21T15:48:20","modified_gmt":"2022-03-21T15:48:20","slug":"success-story-siaura-material","status":"publish","type":"page","link":"https:\/\/www.sellerlogic.com\/sl\/resources\/success-story-siaura-material\/","title":{"rendered":"Uspe\u0161na zgodba: SiAura Material (EN)"},"content":{"rendered":"\n\t
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\n\t\tMed najbolj\u0161imi prodajalci na Amazonu s potreb\u0161\u010dinami za ro\u010dna dela\t<\/p>\n\n\t\t

\n\t\tKako je SiAura Material dosegel Buy Box dele\u017e 95%\t<\/h1>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t
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<\/div>
\"Zgodba<\/figure>

Ustanovljeno:<\/strong>
2013<\/p>

Industrija:<\/strong>
Hobi in obrtni materiali<\/p>

\u010clanki na spletu na Amazonu<\/strong>:
pribli\u017eno 2900<\/p>

Po\u0161iljke:\u00a0<\/strong>
pribli\u017eno 350\/dan<\/p><\/div>

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Ozadje:<\/h3>

Izvorna zgodba SiAura Material – ene vodilnih blagovnih znamk na Amazon.com za materiale za obrt in hobije – ni tipi\u010dna zgodba “Svoj hobi sem spremenil v slu\u017ebo”, kot bi sprva domnevali. “Dejansko nikoli nisem veliko ustvarjala sama; sem ra\u010dunalni\u0161ka znanstvenica,” pojasnjuje ustanoviteljica in izvr\u0161na direktorica Annemarie Raluca Schuster. “Takrat sem preprosto videla ni\u0161o in spoznala, da ni podjetja, ki bi prodajalo materiale za obrt na veliki ravni na nem\u0161kem trgu.”<\/p>

Zato je Annemarie ustanovila podjetje SiAura Material. Kmalu pa je odkrila, da tak\u0161no prizadevanje zahteva veliko dela in vztrajnosti. “Poleg nenehne analize trga sem morala na hitro pridobiti potrebna znanja, na primer na podro\u010djih, kot so pravo, ra\u010dunovodstvo, napovedovanje ali oblikovanje cen – teh stvari ne nau\u010di\u0161 \u010dez no\u010d.”<\/p>

Izziv:<\/h3>

Teme, kot so pravilna dodelitev prora\u010duna, izra\u010dun cen in optimizacija cen, so \u0161e posebej klju\u010dne za uspe\u0161no poslovanje. “Seveda je treba tudi veliko investirati v svoje podjetje,” pojasnjuje Annemarie. “To lahko privede tudi do tega, da na za\u010detku porabi\u0161 ve\u010d, kot zaslu\u017ei\u0161 – kar je bilo v tistem \u010dasu res pri SiAura Material.” Zato je bilo za Annemarie \u0161e toliko pomembneje, da je od za\u010detka pravilno oblikovala cene svojih izdelkov, da bi ustvarila dovolj mar\u017ee in dobi\u010dka za zdravo poslovanje.<\/p>

Hkrati Annemarie poudarja, da je podro\u010dje e-trgovine, \u0161e posebej okolje Amazon, mo\u010dno zaznamovano s spremembami. Podjetja se ne morejo preprosto zana\u0161ati na obstoje\u010de procese ali nastavitve, temve\u010d se morajo nenehno spopadati z razli\u010dnimi izzivi in vedno ostati korak pred drugimi z inovacijami, da bi uspe\u0161no prodajala na Amazonu.<\/p>

Ekipa SiAura Material to lahko potrdi: “Redno se moramo spopadati z zamudami pri dostavi, pa tudi z mo\u010dno konkurenco ali spremembami notranjih procesov,” nam pove Annemarie. “Drasti\u010dne spremembe cen predstavljajo tudi pomemben izziv. Na Amazonu se cena izdelka v\u010dasih spremeni 100-krat na dan.”<\/p>

Za SiAura Material je visok pritisk na mar\u017eo in ceno v kombinaciji s stalnimi spremembami na trgu eden glavnih izzivov. Kako SiAura Material usklajuje svojo strategijo oblikovanja cen v okolju, ki ga mo\u010dno vpliva konkurenca in s tem povezane spremembe cen? “Na koncu dneva je to mogo\u010de dose\u010di le s programsko opremo; ro\u010dno to niti ni izvedljivo,” pojasnjuje Annemarie.<\/p>

Re\u0161itev:<\/h3>
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Annemarie Raluca Schuster<\/strong><\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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Ustanoviteljica in izvr\u0161na direktorica SiAura Material<\/strong><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
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“Na koncu lahko podjetja uspe\u0161no izvajajo strategijo oblikovanja cen le s programsko opremo; ro\u010dno to preprosto ni izvedljivo. S SELLERLOGIC’s Repricer sem lahko pove\u010dala svoj Buy Box dele\u017e na 95%!”<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div><\/div>

Ob tem v mislih je SiAura Material \u017ee zgodaj za\u010del iskati na\u010dine za optimizacijo cen svojih izdelkov, prodanih preko Amazona, proti Buy Box, ne da bi pri tem izgubili iz vida mar\u017eo in dobi\u010dek. “Od za\u010detka sem vedela, da ne bom prodajala blaga, ne da bi lahko u\u010dinkovito nadzorovala ceno – in vedela sem, da tega ne bom po\u010dela ro\u010dno.”<\/p>

Zato SiAura Material od leta 2016 uporablja SELLERLOGIC Repricer za Amazon. To je podjetju omogo\u010dilo, da je doseglo znatno vi\u0161ji Buy Box dele\u017e 95% in opazilo ve\u010d prodaje blaga. “Zgodovino cen in Buy Box dele\u017e lahko v orodju spremlja kateri koli uporabnik, kar je zelo priro\u010dno.”<\/p>

Intuitivni uporabni\u0161ki vmesnik prav tako omogo\u010da zelo enostavno uporabo Repricer. “V\u0161e\u010d mi je tudi, da lahko izvajamo ve\u010d strategij za razli\u010dne skupine izdelkov in da imamo vedno dostop do obse\u017ene baze znanja in podpore.”<\/p>

\u010ce razvoj in uspeh SiAura potrjujeta eno stvar nad vsemi, je to, da podjetniki ne morejo in ne smejo vsega po\u010deti sami. Poleg odli\u010dne ekipe je klju\u010dno avtomatizirati pomembne, a \u010dasovno potratne procese. S SELLERLOGIC Repricer je SiAura Material sposobna delovati tako konkuren\u010dno kot ekonomi\u010dno.<\/p>

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Informacijska lista<\/strong><\/p>

SELLERLOGIC Repricer za Amazon<\/em><\/p>

Klju\u010d do uspeha za prodajalce na Amazonu: Najbolj\u0161a cena v Buy Box<\/h3>
Izvedite ve\u010d<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t
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Informacijska lista<\/strong><\/p>

SELLERLOGIC Lost & Found<\/em><\/p>

Amazon FBA:
Bermudski trikotnik va\u0161ih izdelkov<\/h3>
Izvedite ve\u010d<\/strong><\/strong><\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Ustanovljeno:2013 Industrija:Hobi in obrtni materiali \u010clanki na spletu na Amazonu:pribli\u017eno 2900 Po\u0161iljke:\u00a0pribli\u017eno 350\/dan Ozadje: Izvorna zgodba SiAura Material – ene vodilnih blagovnih znamk na Amazon.com za materiale za obrt in hobije – ni tipi\u010dna zgodba “Svoj hobi sem spremenil v slu\u017ebo”, kot bi sprva domnevali. “Dejansko nikoli nisem veliko ustvarjala sama; sem ra\u010dunalni\u0161ka znanstvenica,” pojasnjuje<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":228867,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-228873","page","type-page","status-publish","hentry"],"yoast_head":"\nZ materiali za obrt med najbolje prodajanimi na Amazonu<\/title>\n<meta name=\"description\" content=\"Kako je SiAura Material dosegla 95% Buy Box dele\u017e s SELLERLOGIC Repricer za Amazon? 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