{"id":228879,"date":"2021-03-02T08:05:46","date_gmt":"2021-03-02T08:05:46","guid":{"rendered":"https:\/\/127.0.0.1\/resources\/success-story-groupe-dragon\/"},"modified":"2021-03-02T08:05:46","modified_gmt":"2021-03-02T08:05:46","slug":"success-story-groupe-dragon","status":"publish","type":"page","link":"https:\/\/www.sellerlogic.com\/sl\/resources\/success-story-groupe-dragon\/","title":{"rendered":"Zgodba o uspehu: Groupe Dragon EN"},"content":{"rendered":"\n\t
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\n\t\tNi \u010dasa, ni delovne sile, ni virov<\/strong>\t<\/h1>\n\n\t\t

\n\t\tKako Groupe Dragon \u0161e vedno pridobi povra\u010dilo za vsako napako FBA<\/strong>\t<\/h2>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t
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\"Zgodba<\/figure>

Ustanovitev<\/strong>:<\/strong>
2011<\/p>

Industrija<\/strong>:<\/strong>
Rezervni deli in elektronske gospodinjske naprave<\/p>

Izdelki na Amazonu:\u00a0<\/strong><\/strong>
pribli\u017eno 177,000 SKU-jev<\/p>

Po\u0161iljke<\/strong>:\u00a0<\/strong>
pribli\u017eno 37,000 na mesec<\/p><\/div>

Ozadje:<\/h3>

Groupe Dragon je eno najuspe\u0161nej\u0161ih francoskih podjetij na trgu Amazon. In za to obstaja razlog: Preden je ustanovitelj Groupe Dragon postal prodajalec na Amazonu, je delal polni delovni \u010das kot serviser elektri\u010dnih aparatov. \u201e\u017de takrat je v svoji trgovini ponujal rezervne dele,\u201c pravi Florent Noualy, vodja nabave in strategije trga. \u201eZavedal se je, da se elektri\u010dni aparati danes veliko la\u017eje pokvarijo kot v preteklosti.\u201c<\/p>

Poleg tega so se pojavile nove pravne regulative, ki so od proizvajalcev zahtevale, da dolo\u010deno obdobje hranijo rezervne dele na zalogi. Kot rezultat teh sprememb je pri\u0161lo do znatnega pove\u010danja povpra\u0161evanja po materialih za popravila, zlasti na spletu. Odlo\u010ditev, da se rezervni deli ponudijo tudi na spletu, je bila povsem pravilna: Groupe Dragon se zdaj uvr\u0161\u010da med 5 najuspe\u0161nej\u0161ih francoskih prodajalcev na Amazonu.<\/p>

Za\u010detna situacija:<\/h3>

S svojim uspehom se je Groupe Dragon soo\u010dil tudi z novimi izzivi, ki so jih morali premagati. \u201cEden od njih je bila internacionalizacija. Amazon je bil pri tem velika pomo\u010d, saj je njegov enostaven dostop do drugih trgovin pomenil, da je na\u0161e podjetje nenehno raslo,\u201d pravi Florent Noualy. Nem\u0161ki trg je celo postal vodilni prodajni kanal.<\/p>

Toda \u0161iritev preko Amazona je prav tako odprla pot za Groupe Dragon, da ponudi blagovne znamke izdelke podjetij Dyson ali Elektrolux. \u201cTo je mo\u010dno pove\u010dalo na\u0161o koli\u010dino naro\u010dil in skladi\u0161\u010d. Ko sem se pridru\u017eil ekipi leta 2015, je relativno hitro postalo jasno, da bomo morali v prihodnosti preiti na FBA. Za nas je bila to najbolj\u0161a mo\u017enost.\u201d<\/p>

Re\u0161itev:<\/h3>

Nato je Noualy prejel sporo\u010dilo preko LinkedIn-a od Monice, na\u0161e predstavnice za razvoj prodaje pri SELLERLOGIC. \u201c\u017de sem poznal SELLERLOGIC,\u201d se spominja Noualy, \u201cin takoj sem bil zainteresiran za Lost & Found. \u017de takrat mi je bilo jasno, da nam manjkajo pomembne informacije o na\u0161ih FBA procesih.\u201d Poleg tega nih\u010de v ekipi Groupe Dragon ni bil sposoben analizirati ogromnih koli\u010din podatkov, ki jih obdeluje Lost & Found.<\/p>

\u201c\u010ceprav prodajamo na Amazonu \u017ee vrsto let in imamo dobro razumevanje, kako deluje,\u201d dodaja Noualy, “nismo imeli dovolj strokovnega znanja, da bi prepoznali vse vrste napak.”
Klju\u010dno je bilo obvladati to situacijo. \u201cKo sem takrat aktiviral Lost & Found, sem \u017ee pri\u010dakoval, da bo orodje prepoznalo veliko FBA napak. Ampak nikoli si ne bi mislil, da bo dejansko \u0161tevilo tako veliko!\u201d<\/p>

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Florent Noualy<\/strong><\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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Vodja nabave in strategije trga<\/strong><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
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“Bilo je popolnoma nesprejemljivo nadaljevati z izgubo toliko denarja, zato je odlo\u010ditev postala jasna: nadaljevali bomo z uporabo Lost & Found.”<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div><\/div>

Uspe\u0161ni rezultati z SELLERLOGIC:<\/h3>

Prvi zagon Lost & Found je razkril 360 napak. Noualy je bil \u0161okiran. \u201cBilo je popolnoma nesprejemljivo, da nadaljujemo z izgubo toliko denarja, zato je bila odlo\u010ditev jasna: nadaljevali bomo z uporabo Lost & Found.\u201d To se je izkazalo za dobro odlo\u010ditev. Do sedaj je Lost & Found podjetju prinesel okoli 25.000 evrov vra\u010dil, ki bi sicer bili izgubljeni.<\/p>

Toda to \u0161e ni vse. Poleg tega re\u0161itev Groupe Dragon pri SELLERLOGIC prihrani tudi \u0161tevilne druge vire, kot so \u010das in delovna sila. \u201cKomunikacija z Amazonom je prav tako postala la\u017eja, ker nam Lost & Found ves \u010das zagotavlja prave informacije.\u201d To vklju\u010duje, na primer, predloge, ki jih lahko Groupe Dragon uporabi za takoj\u0161nje odgovore na avtomatizirane odgovore Amazona. \u201cVse, kar moramo storiti, je, da preprosto kopiramo te predloge. Vse, kar moramo vedeti o napaki, je jasno prikazano v Lost & Found.\u201d<\/p>

Florent Noualy je prav tako navdu\u0161en nad SELLERLOGIC, ker je storitev za stranke vklju\u010dena v ceno: \u201c\u010ce pride do kakr\u0161nih koli te\u017eav z enim od odprtih primerov, je ekipa SELLERLOGIC vedno na voljo in stori vse, kar je v njihovi mo\u010di, da pomagajo svojim strankam in zaklju\u010dijo primer z najbolj\u0161im mo\u017enim izidom.<\/p>

Prenesite zdaj!<\/a><\/div><\/div><\/div>
<\/div><\/div>

<\/p>","protected":false},"excerpt":{"rendered":"

Ustanovitev:2011 Industrija:Rezervni deli in elektronske gospodinjske naprave Izdelki na Amazonu:\u00a0pribli\u017eno 177,000 SKU-jev Po\u0161iljke:\u00a0pribli\u017eno 37,000 na mesec Ozadje: Groupe Dragon je eno najuspe\u0161nej\u0161ih francoskih podjetij na trgu Amazon. In za to obstaja razlog: Preden je ustanovitelj Groupe Dragon postal prodajalec na Amazonu, je delal polni delovni \u010das kot serviser elektri\u010dnih aparatov. \u201e\u017de takrat je v svoji<\/p>\n","protected":false},"author":3,"featured_media":8511,"parent":228867,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-228879","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nUspe\u0161na zgodba: Groupe Dragon in Lost & Found | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"Brez \u010dasa, brez delovne sile, brez virov: Kako Groupe Dragon \u0161e vedno pridobi povra\u010dilo za vsako FBA napako. 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