
{"id":228399,"date":"2021-05-04T09:00:00","date_gmt":"2021-05-04T09:00:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/oglasujte-na-amazonu-v-letu-2025-vse-kar-morate-vedeti\/"},"modified":"2021-05-04T09:00:00","modified_gmt":"2021-05-04T09:00:00","slug":"oglasujte-na-amazonu-v-letu-2025-vse-kar-morate-vedeti","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/oglasujte-na-amazonu-v-letu-2025-vse-kar-morate-vedeti\/","title":{"rendered":"Ogla\u0161ujte na Amazonu v letu 2025 \u2013 Vse, kar morate vedeti"},"content":{"rendered":"<p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-970350-identifier\">\u010ceprav je nastavitev trgovine na Amazonu enostavna, zahteva opaznost va\u0161ega izdelka potrpljenje. Te\u017eko je pritegniti pozornost, potrebno za ustvarjanje prodaje, ko je toliko trgovcev, ki posku\u0161ajo prodati isti izdelek. Zato je izkori\u0161\u010danje va\u0161e trgovine z ogla\u0161evalskimi kampanjami na Amazonu va\u0161a najbolj\u0161a izbira za hitro prodajo na Amazonu.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-803764-identifier\">Oglasi za sponzorirane izdelke na Amazonu, oglasi za iskanje z naslovom Amazon in oglasi za izdelke na Amazonu (znani tudi kot &#8220;oglasi za prikaz izdelkov&#8221;) so tri oblike oglasov, ki so na voljo. \u010ce ste prodajalec tretje osebe, boste morali uporabiti oglase za sponzorirane izdelke, ki so najpopularnej\u0161a oblika oglasov.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-114277-identifier\">Poglejmo, kaj morate vedeti, da podprete svoje ogla\u0161evalsko podjetje na Amazonu, \u010de ste novi na ogla\u0161evalski platformi Amazona ali potrebujete pomo\u010d. V tem \u010dlanku lahko najdete najbolj\u0161e nasvete za ogla\u0161evanje na Amazonu, ki vam lahko pridejo prav.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-454660-identifier\"><strong>No, kaj je ogla\u0161evanje na Amazonu?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-223356-identifier\">Ogla\u0161evanje na Amazonu je zelo podobno Google Oglasom. Ko preverite klju\u010dno besedo na Amazonu, bodo nekateri od najbolj\u0161ih rezultatov sponzorirane objave, ki jih imenujemo oglasi na Amazonu. Identificirani so z besedilom, ki pravi &#8220;sponzorirano&#8221; ali &#8220;oglas&#8221;.<\/p><p class=\"theme-wp-block gb-responsive-153009-identifier\">Amazon PPC pomeni &#8220;<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Pla\u010dilo na Klik<\/a>,&#8221; in je model obra\u010dunavanja za ogla\u0161evanje na Amazonu. Ogla\u0161evalec nosi stro\u0161ke \u0161ele po tem, ko je kliknjeno na oglas. Medtem ko Pla\u010dilo na Klik se nana\u0161a na postopek pla\u010dila, se izraz PPC pogosteje uporablja za digitalne ogla\u0161evalske mo\u017enosti, ki se obra\u010dunavajo po sistemu Pla\u010dilo na Klik. Oglasi za sponzorirane izdelke na Amazonu so oblika PPC oglasov na Amazonu. Oglas za sponzorirani izdelek na Amazonu je najpogostej\u0161a oblika ogla\u0161evanja in se lahko prika\u017ee bodisi na strani z rezultati iskanja bodisi na strani z opisom izdelka. PPC oglasi pla\u010dujejo trgovci na Amazonu glede na \u0161tevilo klikov na sponzorirani izdelek, kot to ime nakazuje.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-213664-identifier\">Ampak kak\u0161en je cilj upravljanja Amazon PPC? Preprosto povedano, je identificirati klju\u010dne besede, ki se uporabljajo za prikaz va\u0161ega ogla\u0161evanja, pridobiti klike in dose\u010di \u010dim ve\u010djo prodajo. Z visokimi ponudbami in rednimi prora\u010duni je enostavno pritegniti pozornost. To pove\u010duje verjetnost pridobivanja klikov in prodaje. Zveni dobro, kajne?<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-619662-identifier\">Vendar pa je eden najte\u017ejih vidikov upravljanja PPC ohranjanje ponudb \u010dim ni\u017eje, da se ne dose\u017ee le veliko \u0161tevilo prodaj, temve\u010d tudi prihodki od teh prodaj. \u010ce na primer stro\u0161ek klika prese\u017ee dobi\u010dkonosnost ogla\u0161evanega izdelka, ni mogo\u010de ustvariti dobi\u010dka iz oglasne kampanje, ne glede na to, koliko izdelkov je prodanih. In \u010de oglas generira veliko klikov, a brez prodaje, bi trgovec izgubil denar. Poglejmo podrobneje oblike ogla\u0161evanja na Amazonu.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-959052-identifier\"><strong>Katere oblike ogla\u0161evanja na Amazonu obstajajo?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-829896-identifier\">Na Amazonu lahko ogla\u0161ujete na razli\u010dne na\u010dine. V tem trenutku so na voljo naslednje tri klju\u010dne oblike:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-880481-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-57868-identifier\"><strong>Oglasi za sponzorirane izdelke<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426357-identifier\"><strong>Oglasi za sponzorirane blagovne znamke<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-813390-identifier\"><strong>Oglasi za sponzorirane prikaze<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-691901-identifier\">Vrednost oglasov na Amazonu lahko vidite, \u010de pogledate stran z rezultati iskanja. Imate majhno mo\u017enost, da ste na voljo potencialnim strankam, \u010de ne pla\u010date. Le oglasi (ozna\u010deni z rde\u010do) so vidni, preden za\u010dnejo pomikati, &#8220;Over the Fold,&#8221; po vnosu ve\u010dine iskalnih besed.<\/p><figure class=\"theme-wp-block wp-block-image size-large is-resized desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-349404-identifier\"><img decoding=\"async\" width=\"844\" height=\"1016\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-844x1016.jpg\" alt=\"prijava za ogla\u0161evanje na amazon\" class=\"wp-image-9678\" style=\"width:844px;height:1016px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-407x490.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-768x925.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-844x1016.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-1276x1536.jpg 1276w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-1701x2048.jpg 1701w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-951814-identifier\"><strong>Oglasi za sponzorirane izdelke na Amazonu ali sponzorirani izdelki<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431323-identifier\">Najbolj priljubljena oblika oglasa na Amazonu je ogla\u0161evanje s sponzoriranimi izdelki (SPA). Pojavljajo se nad, med ali pod naravnimi rezultati iskanja in so podobni besedilnemu ogla\u0161evanju na Googlu. Prav tako jih lahko najdete na straneh z opisi izdelkov v razdelku &#8220;Sponzorirani izdelki, povezani s tem predmetom&#8221; ali pod atributi.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-854673-identifier\">Edina vizualna razlika med sponzoriranimi in naravnimi rezultati iskanja je majhen indikator &#8220;Sponzorirano&#8221; (ozna\u010den z rde\u010do). Posebne ponudbe, razli\u010dne cene, imena ali fotografije niso dovoljene za SPA.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-332957-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-551190-identifier\"><img decoding=\"async\" width=\"844\" height=\"371\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-844x371.jpg\" alt=\"prihodki od ogla\u0161evanja na amazon\" class=\"wp-image-9682\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-407x179.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-768x337.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-844x371.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-499818-identifier\">Poleg naravne slike, naslova in informacij o ceni izdelka oglas ne vsebuje drugih informacij. Stranke so preusmerjene na stran z informacijami o izdelku, ko kliknejo na enega od oglasov za sponzorirane izdelke.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-624405-identifier\">Oglasi za sponzorirane izdelke so koristni za pove\u010danje prodaje novoodpravljenih blaga ali izdelkov z nizkimi naravnimi uvrstitvami. Pogosto pomagajo zapolniti oglasni prostor za ustrezne iskalne klju\u010dne besede, kar zagotavlja, da podjetje ohranja svojo vidnost.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-957427-identifier\">Oglasi za sponzorirane izdelke so na voljo v treh razli\u010dicah, pri \u010demer vsaka omogo\u010da izbiro najve\u010djega CPC (cene, ki jo pla\u010date za en klik):<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-879330-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-12236-identifier\">Avtomatizirana mo\u017enost, kjer Amazon najde ustrezne iskalne besede in izdelke namesto vas.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-595575-identifier\">Ro\u010dna mo\u017enost, ki temelji na klju\u010dnih besedah, kjer izberete obliko ujemanja in klju\u010dne besede.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-252245-identifier\">Ro\u010dna mo\u017enost izdelka, kjer lahko ciljate na specifi\u010dno tr\u017ei\u0161\u010de in kategorije izdelkov.<\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-897717-identifier\"><strong>Sponzorirane blagovne znamke<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-647707-identifier\">Ker so prikazani na vrhu vsakega konkuren\u010dnega izdelka: takoj pod iskalnim poljem in nad naravnimi rezultati iskanja ter sponzoriranimi izdelki, so sponzorirane blagovne znamke potro\u0161niku predstavljene na za\u010detku procesa odlo\u010danja kupca.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-102378-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-979161-identifier\"><img decoding=\"async\" width=\"844\" height=\"346\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-844x346.jpg\" alt=\"ra\u010dun za ogla\u0161evanje na amazon\" class=\"wp-image-9686\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-407x167.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-768x315.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-844x346.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-900754-identifier\">S klikom na logo ali naslov sponzorirane blagovne znamke ste preusmerjeni na trgovino Amazon, prilagojeno pristajalno stran ali prilagojeno URL povezavo Amazon, ki vklju\u010duje vsaj tri blagovne znamke (samo za prodajalce na Amazonu). Kot ogla\u0161evalec dolo\u010dite cilj. Stranke so preusmerjene na stran z opisom izdelka po kliku na enega od izpostavljenih ASIN-ov.<\/p><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-295443-identifier\"><strong>Sponzorirani prikazi<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-315938-identifier\">Ko sta na spletni strani tretje osebe prikazana logo Amazon in poziv k akciji, so prav tako integrirani. Lahko so razli\u010dnih velikosti in povezujejo na strani z opisi ogla\u0161evanih izdelkov.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-459324-identifier\">\u010ce imajo registracijo blagovne znamke na Amazonu, lahko prodajalci, trgovci in agencije z Amazonovimi strankami uporabljajo oglase za sponzorirane prikaze.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-793415-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-852841-identifier\"><img decoding=\"async\" width=\"844\" height=\"433\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-844x433.jpg\" alt=\"sponzorirani oglasi na amazon\" class=\"wp-image-9690\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-407x209.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-768x394.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-844x433.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-553951-identifier\">Vidni so zaradi edinstvenih interesnih skupin, blagovnih znamk ali ogledov strani. Lahko na primer ciljate na ljudi, ki so si ogledali stran z opisom va\u0161ega izdelka, vendar ga \u0161e niso kupili.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-825424-identifier\"><strong>Po spoznavanju oblik ogla\u0161evanja na Amazonu je \u010das, da se nau\u010dite najbolj\u0161ih <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-advertising-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">strategij PPC na Amazonu<\/a>.<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-995119-identifier\">Obstaja splo\u0161no prepri\u010danje, da najbolj\u0161e deluje pristop &#8220;vse za vse&#8221;: tako menijo mnoge PPC agencije. Vendar je klju\u010dno razumeti specifi\u010dne cilje in va\u0161e edinstvene ciljne trge, da dose\u017eete najbolj\u0161e rezultate. Tukaj si bomo ogledali dve uspe\u0161ni strategiji PPC na Amazonu:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-635640-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-744116-identifier\">Izkoristite svoje ponudbe do maksimuma<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-423180-identifier\">Ko gre za ogla\u0161evanje na Amazonu, je to izjemno konkuren\u010dna igra. In ni bolj\u0161ega na\u010dina, da to ugotovite sami, kot da izbolj\u0161ate svoje ponudbe. To je klju\u010dna stvar za razvoj, saj vas sicer bodo spregledali &#8220;bogovi&#8221; Amazona, va\u0161i konkurenti pa bodo pri\u0161li in pla\u010dali va\u0161o pot.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-903247-identifier\">Ogla\u0161evalske agencije in svetovalci za Amazon obo\u017eujejo majhne podrobnosti, ko gre za optimizacijo ponudb.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-771466-identifier\">Lahko eksperimentirate s svojimi ponudbami, da najdete &#8220;popolno ravnote\u017eje&#8221; med dobi\u010dkonosnostjo in rastjo, na primer. Prav tako lahko preizkusite svoj odstotek ACoS, da vidite, kako bolj u\u010dinkovita lahko postane ista izbira oglasov.<\/p><div class=\"theme-block-list\"><ul start=\"2\" class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-612426-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-230467-identifier\">Pridobivanje klju\u010dnih besed<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-932265-identifier\">Uporabljate svoje pla\u010dane avtomatske kampanje, da najdete najprimernej\u0161e iskalne klju\u010dne besede na Amazonu za vas. Po tem so zmagovalci vklju\u010deni v va\u0161e ro\u010dne PPC kampanje.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-523338-identifier\"><strong>Kak\u0161ni so povpre\u010dni stro\u0161ki ogla\u0161evanja na Amazonu?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-244178-identifier\">Ogla\u0161evalci na Amazonu obi\u010dajno pla\u010dajo 0,81 USD na klik. Pomembno je upo\u0161tevati, da cena ni fiksna. Cena va\u0161e promocijske kampanje bo dolo\u010dena z va\u0161im prora\u010dunom in va\u0161o konkurenco.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-923154-identifier\">Na\u010drtovati bi morali, da boste pla\u010dali ve\u010d za zelo konkuren\u010dne klju\u010dne besede. To bo spro\u017eilo vojno ponudb, kar bo zvi\u0161alo ceno.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-88419-identifier\"><strong>Kak\u0161ni so stro\u0161ki PPC na Amazonu?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-941182-identifier\">Podobno kot ogla\u0161evanje na Facebooku, PPC na Amazonu deluje kot dra\u017eba. To zagotavlja, da zainteresirani udele\u017eenci ponudijo najvi\u0161ji znesek, ki ga lahko porabijo. Najvi\u0161ji ponudnik dobi najbolj\u0161o oglasno mesto in pla\u010da le en cent ve\u010d kot drugi najvi\u0161ji ponudnik.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-904085-identifier\">Predstavljajmo si, da so trije razli\u010dni ogla\u0161evalci:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-430371-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-191658-identifier\">Prvi ogla\u0161evalec \u2013 5 USD\/klik<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-472830-identifier\">Drugi ogla\u0161evalec \u2013 6 USD\/klik<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-509347-identifier\">Tretji ogla\u0161evalec \u2013 7 $\/klik<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-132187-identifier\">To pomeni, da bo tretji ogla\u0161evalec zmagal. Ker je bil drugi ogla\u0161evalec drugi najbolj\u0161i ponudnik za njimi, bi prejel najvi\u0161ji oglasni prostor.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-329765-identifier\"><strong>Kako optimizirati va\u0161e oglase na Amazonu<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-111944-identifier\">Morda ste skepti\u010dni, da bi platforma z toliko izdelki na Amazonu prina\u0161ala dobi\u010dek za va\u0161e podjetje. Na sre\u010do je nekaj stvari, ki jih lahko storite, da se lo\u010dite od mno\u017eice na obse\u017enem trgu Amazona. Potrebna je le dobro premi\u0161ljena ogla\u0161evalska kampanja na Amazonu, da za\u010dnete.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-362609-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-28170-identifier\"><strong>Ustvarite dobro urejene kampanje na podlagi kategorij izdelkov<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-750615-identifier\">Morda ste skepti\u010dni, da bi platforma z toliko izdelki na Amazonu prina\u0161ala dobi\u010dek za va\u0161e podjetje. Na sre\u010do je nekaj stvari, ki jih lahko storite, da se lo\u010dite od mno\u017eice na obse\u017enem trgu Amazona. Potrebna je le dobro premi\u0161ljena ogla\u0161evalska kampanja na Amazonu, da za\u010dnete.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-865296-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-630527-identifier\"> <strong>Ustvarite privla\u010dno in \u010dasovno ob\u010dutljivo oglasno besedilo.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-234653-identifier\">Poskrbite, da oglasno besedilo ne bo le dejansko glede na to, kar ponujate, temve\u010d tudi kreativno in humoristi\u010dno, \u010de je le mogo\u010de. V prenatrpanih rezultatih iskanja na Amazonu je lo\u010devanje bolj pomembno kot kdaj koli prej. Prav tako je dobra ideja vnesti ob\u010dutek nujnosti. Ko izvajate prodajo ali kupon, na primer, poskrbite, da to omenite.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-837280-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-970051-identifier\"><strong>Pridobite oglasno besedilo \u010dim bolj natan\u010dno.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-916594-identifier\">Va\u0161e oglasno besedilo bi moralo biti tudi zelo specifi\u010dno glede na to, kar prodajate. \u010ceprav je lahko te\u017eko vklju\u010diti vse te informacije v oglasni dokument, je klju\u010dno vklju\u010diti najbolj relevantne informacije.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-664095-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-6537-identifier\"><strong>Preizkusite vsak od treh razpolo\u017eljivih oglasnih formatov.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-540417-identifier\">\u010ceprav podprto ogla\u0161evanje izdelkov obi\u010dajno prina\u0161a najbolj takoj\u0161en in merljiv donos na nalo\u017ebo, lahko oglasi za iskanje z naslovom privedejo do bolj zvestih strank. Vredno je preizkusiti vse tri oblike oglasov, da vidite, katera prina\u0161a najbolj\u0161e rezultate, in nato ponovno razporediti svoj prora\u010dun na podlagi rezultatov kampanje, dokler \u0161tevilke niso jasne.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-831479-identifier\"><strong>AAP in DSP je prav tako treba upo\u0161tevati, ko gre za ogla\u0161evanje na Amazonu.<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-98339-identifier\">Amazon Advertising Platform (AAP) je Amazonova platforma za povpra\u0161evanje (DSP), ki je na voljo kot nadzorovana storitev od Amazona ali samostojna storitev za odobrene podjetja. Ogla\u0161evalci lahko ciljno usmerjajo Amazonove ob\u010dinstva na spletnih straneh in aplikacijah tretjih oseb z uporabo razli\u010dnih vrst oglasov, vklju\u010dno z:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-420503-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-181758-identifier\">Prikazovanje oglasov na namiznih in mobilnih spletnih straneh.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426836-identifier\">Ustvarite pasi\u010dne oglase za mobilne naprave.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-962507-identifier\">Oblikujte intersticijske oglase za mobilne naprave.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-220764-identifier\">Postavite oglase v priljubljene videoposnetke.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-439127-identifier\">Ogla\u0161evalci lahko dose\u017eejo Amazonove stranke izven Amazona le z nakupom medijev preko DSP, ogla\u0161evalci pa lahko kupijo oglasni prostor na Amazonovih straneh le z AAP. Pomembno je upo\u0161tevati, da lahko ogla\u0161evalci dose\u017eejo Amazonove potro\u0161nike z neposrednimi vsebinami na Amazonovih blogih, pametnih aplikacijah in zaslonu za bujenje tablic Fire <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-listing-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">z uporabo oglasov Amazon video<\/a>.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-847475-identifier\">Prepoznavnost imena in izdelka se lahko pove\u010da z DSP promocijami. Vendar pa, \u010de je cilj podjetja porabiti denar za oglase, ki imajo neposreden vpliv na prihodke, AAP morda ni najbolj\u0161a izbira. Bolj je primeren za podjetja, ki \u017ee izvajajo prikazne oglase na drugih kanalih in so seznanjena z bistvom ogla\u0161evanja blagovnih znamk.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-988197-identifier\"><strong>Kon\u010dne misli<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-306053-identifier\">Ogla\u0161evanje na Amazonu je pomemben del digitalnih strategij mnogih trgovcev na podro\u010dju e-trgovine. Zaradi velikosti in ugleda Amazona med strankami je ustvarjanje prihodkov na platformi nujno, prav tako pa je nujno za trgovce, ki \u017eelijo raz\u0161iriti svoja podjetja. Amazonovi oglasi lahko pomagajo pridobiti vidnost za njihovo trgovino na Amazonu.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-346916-identifier\">Najhitrej\u0161a izbira za prodajalce, ki \u017eelijo pritegniti pozornost za svojo trgovino na Amazonu, je uporaba potro\u0161nikov preko Amazonovih oglasov. \u010ceprav ta korak zahteva veliko \u010dasa in truda, je donosnost nalo\u017ebe v smislu potencialnih strank zelo vredna.<\/p><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1618993888938\"><strong class=\"schema-faq-question\"><strong>Kaj je ogla\u0161evanje na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ogl\u0161evanje na Amazonu je zelo podobno Google Ads. Ko i\u0161\u010dete klju\u010dno besedo na Amazonu, bodo nekateri od najbolj\u0161ih rezultatov sponzorirani prispevki, ki jih imenujemo Amazon Ads. Oznanjeni so z besedilom &#8220;sponzorirano&#8221; ali &#8220;oglas.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1618993952044\"><strong class=\"schema-faq-question\"><strong>Kaj je povpre\u010dni stro\u0161ek ogla\u0161evanja na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ogla\u0161evalci na Amazonu obi\u010dajno pla\u010dajo 0,81 $ na klik. Pomembno je upo\u0161tevati, da cena ni fiksna. Cena va\u0161e promocijske kampanje bo dolo\u010dena z va\u0161im prora\u010dunom in va\u0161o konkurenco.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1618993995600\"><strong class=\"schema-faq-question\"><strong>Kaj so stro\u0161ki Amazon PPC?<\/strong><\/strong> <p class=\"schema-faq-answer\">Podobno kot ogla\u0161evanje na Facebooku, Amazon PPC deluje kot dra\u017eba. To zagotavlja, da zainteresirani udele\u017eenci ponudijo najvi\u0161ji znesek, ki ga lahko porabijo. Najbolj\u0161i ponudnik dobi najbolj\u0161i oglasni prostor in pla\u010da le en cent ve\u010d kot drugi najbolj\u0161i ponudnik.<\/p> <\/div><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-894842-identifier has-small-font-size\">Zasluge za slike v vrstnem redu po pojavljanju: \u00a9 Tierney \u2013 stock.adobe.com \/ Posnetki zaslona @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>\u010ceprav je nastavitev trgovine na Amazonu enostavna, zahteva opaznost va\u0161ega izdelka potrpljenje. Te\u017eko je pritegniti pozornost, potrebno za ustvarjanje prodaje, ko je toliko trgovcev, ki posku\u0161ajo prodati isti izdelek. Zato je izkori\u0161\u010danje va\u0161e trgovine z ogla\u0161evalskimi kampanjami na Amazonu va\u0161a najbolj\u0161a izbira za hitro prodajo na Amazonu. Oglasi za sponzorirane izdelke na Amazonu, oglasi za<\/p>\n","protected":false},"author":26,"featured_media":9694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1437],"tags":[],"class_list":["post-228399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oglasujte-z-amazonom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ogla\u0161ujte na Amazonu v letu 2025 \u2013 Vse, kar morate vedeti | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"Z ogla\u0161evanjem na Amazonu lahko ciljate in dose\u017eete svoje potencialne stranke v kateri koli fazi uporabni\u0161ke izku\u0161nje. 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