{"id":228417,"date":"2021-07-27T08:36:00","date_gmt":"2021-07-27T08:36:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/kaj-je-amazon-attribution-kako-razumeti-pot-kupca-optimizirati-svoje-oglasevanje-in-povecati-prodajo\/"},"modified":"2021-07-27T08:36:00","modified_gmt":"2021-07-27T08:36:00","slug":"kaj-je-amazon-attribution-kako-razumeti-pot-kupca-optimizirati-svoje-oglasevanje-in-povecati-prodajo","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/kaj-je-amazon-attribution-kako-razumeti-pot-kupca-optimizirati-svoje-oglasevanje-in-povecati-prodajo\/","title":{"rendered":"Kaj je Amazon Attribution? Kako razumeti pot kupca, optimizirati svoje ogla\u0161evanje in pove\u010dati prodajo"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-179895-identifier\">Ogl\u0161evanje na Amazonu je ena stvar, dose\u010di uspeh s tem ogla\u0161evanjem pa je povsem druga. Na koncu najbolj\u0161a kampanja z Mikom Tysonom kot junakom ni v pomo\u010d, \u010de ne odmeva pri va\u0161i ciljni publiki \u2013 na primer, ker prodajate roza lak za nohte za male princeske.<\/p><p class=\"theme-wp-block gb-responsive-13829-identifier\">Res je, da je ta primer nekoliko ekstremno, vendar je pomembnost ogla\u0161evanja, usmerjenega v ob\u010dinstvo, nedvoumna. Tukaj pride Amazon Attribution v po\u0161tev za vas kot prodajalca na trgu. S tem programom imate \u017ee nekaj \u010dasa prilo\u017enost pridobiti pomembne vpoglede v u\u010dinkovitost va\u0161ih ogla\u0161evalskih kampanj. Poglejmo si ta servis podrobneje.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-222620-identifier\">Kaj je <strong>Amazon Attribution?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-324567-identifier\">Program Amazon Attribution je del <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/oglasujte-na-amazonu-v-letu-2025-vse-kar-morate-vedeti\/\">Amazon Advertising<\/a> (znan tudi kot Amazon AMS) in vam nudi vpogled v u\u010dinkovitost va\u0161ih ogla\u0161evalskih prizadevanj, ki jih izvajate zunaj Amazona. To lahko vklju\u010duje, na primer, e-po\u0161tne kampanje, ogla\u0161evanje na dru\u017ebenih omre\u017ejih ali Google Ads.<\/p><p class=\"theme-wp-block gb-responsive-223590-identifier\">To orodje za analizo se predvsem osredoto\u010da na dolo\u010danje, kak\u0161en dele\u017e imajo va\u0161a ogla\u0161evanja na ne-Amazon kanalih pri prodaji izdelka ter na primerjavo razli\u010dnih ogla\u0161evalskih platform, oglasov in formatov med seboj.<\/p><p class=\"theme-wp-block gb-responsive-452509-identifier\">V tem \u010dasu je mogo\u010de uspeh objav, blogov in drugih organskih marketin\u0161kih akcij prav tako povezati s va\u0161imi prodajami.<\/p><p class=\"theme-wp-block gb-responsive-861664-identifier\">Amazon Attribution temelji na treh strate\u0161kih stebrih.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-575219-identifier\">Steber #1: Ocenite<\/h3><p class=\"theme-wp-block gb-responsive-444923-identifier\">\u010ce \u017eelite uspe\u0161no ogla\u0161evati zunaj Amazona, morate analizirati, kak\u0161en u\u010dinek imajo te ogla\u0161evalske aktivnosti. To spada pod prvi steber.<\/p><p class=\"theme-wp-block gb-responsive-818858-identifier\">Amazon Attribution prikazuje, kaj vam dejansko prina\u0161ajo Facebook Ads, Google Ads itd. To vam omogo\u010da, da vidite, na katere oblike ogla\u0161evanja se va\u0161i kupci odzivajo in na katerih platformah so aktivni. Morda se zgodi, da Facebook Ads prina\u0161ajo ogromne uspehe drugim spletnim trgovcem, vendar se va\u0161a specifi\u010dna ciljna publika na njih sploh ne odziva ali pa le minimalno, ker raje uporablja TikTok. Nadaljevanje vlaganja denarja v to ogla\u0161evalsko platformo bi bilo ekonomsko neu\u010dinkovito.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-51184-identifier\">Steber #2: Optimizirajte<\/h3><p class=\"theme-wp-block gb-responsive-316946-identifier\">Zdaj, ko veste, kateri kanali in formati odmevajo pri va\u0161i ciljni publiki, je \u010das za optimizacijo \u2013 drugi steber Amazon Attribution.<\/p><p class=\"theme-wp-block gb-responsive-705081-identifier\">S pomo\u010djo analiz ogla\u0161evanja na zahtevo je mogo\u010de kampanje optimizirati celo med njihovim izvajanjem. To lahko znatno pove\u010da vpliv in u\u010dinkovitost.<\/p><p class=\"theme-wp-block gb-responsive-551326-identifier\">Ta korak se predvsem osredoto\u010da na usmerjanje spletnih kampanj k ob\u010dinstvu. Raznolike analize iz modela Amazon Attribution vam bodo pri tem pomagale.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-174863-identifier\">Steber #3: Na\u010drtujte<\/h3><p class=\"theme-wp-block gb-responsive-505181-identifier\">Tretji steber vam omogo\u010da na\u010drtovanje va\u0161ih prihodnjih marketin\u0161kih ukrepov. S pomo\u010djo Amazon Attribution se nau\u010dite, kateri od va\u0161ih ciljnih ob\u010dinstev in strategij prina\u0161ajo najve\u010dji donos na nalo\u017ebo (ROI). Poleg tega razli\u010dne pristajalne strani omogo\u010dajo pridobivanje raznolike informacije o va\u0161ih kupcih in njihovem nakupnem vedenju. To prav tako nudi vpogled v to, katere oblike najbolje odmevajo pri va\u0161i ciljni publiki.<\/p><p class=\"theme-wp-block gb-responsive-481085-identifier\">Preko konzole Amazon Attribution je mogo\u010de prenesti tudi poro\u010dila, ki vsebujejo informacije o konverzijah na Amazonu. Konverzije vklju\u010dujejo, na primer, oglede strani s podrobnostmi o izdelku (znane tudi kot ogledi strani s podrobnostmi ali DPV), dodajanje izdelkov v nakupovalni vozi\u010dek in zaklju\u010dene nakupe.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-960520-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-39549-identifier\">Amazon Attribution ne nudi informacij o tem, kako dobro delujejo objave na drugih platformah, temve\u010d kako vplivajo na nakupno vedenje va\u0161ih strank s klikom na va\u0161e oglase in dostopom do va\u0161ih strani s proizvodi ali trgovin blagovnih znamk. \u010ce vas zanimajo v\u0161e\u010dki in interakcije na dru\u017ebenih omre\u017ejih, bi morali pridobiti ustrezno orodje za dru\u017ebena omre\u017eja. Poleg tega so vpogledi omejeni na gibanje strank in promet zunaj Amazona.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-701247-identifier\">Kdo lahko uporablja Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-254620-identifier\">V Nem\u010diji lahko trenutno uporabljajo orodje vsi profesionalni prodajalci, ki so registrirali svojo blagovno znamko v Amazonovem registru blagovnih znamk. Agencije imajo prav tako dostop do te storitve. Za dostop do programa lahko uporabite bodisi konzolo za samopostre\u017eno storitev bodisi specifi\u010dno orodje za Amazon Attribution, ki je povezano z Amazon Advertising API.<\/p><p class=\"theme-wp-block gb-responsive-472868-identifier\">Vendar pa konzola ni na voljo za vse trge. Uporabiti jo je mogo\u010de v Evropi (razen na Nizozemskem in \u0160vedskem) ter na trgih v ZDA in Kanadi.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-569169-identifier\">Kaj stane Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-301731-identifier\">Analizno orodje je trenutno na voljo brezpla\u010dno. Zainteresirani prodajalci lahko dostopajo do Amazon Attribution prek konzole za samopostre\u017eno storitev ali prek partnerjev Amazon Ads. Mimogrede, povezavo do Amazon Attribution boste prejeli na svojo konzolo po registraciji.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-376674-identifier\">Kako deluje Amazon Attribution?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-840114-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution.jpeg\" alt=\"Kaj je Amazon Attribution? Tako razumete pot kupca.\" class=\"wp-image-56104\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-956181-identifier\">Amazon Attribution uporablja oznake za sledenje obna\u0161anju strank, ki so kliknile na va\u0161o oglasno sporo\u010dilo zunaj trga. To oznako morate dodati na ciljni URL va\u0161ega oglasa. Zdaj lahko Amazon pripi\u0161e obna\u0161anje dolo\u010denemu oglasu. Mimogrede, Amazon Attribution prav tako sledi, kako se obna\u0161ajo stranke, ki ne kupijo va\u0161ih izdelkov. To vam omogo\u010da, da natan\u010dno razumete, kdaj v potovanju kupca potencialni kupci odidejo in delate na teh \u0161ibkostih.<\/p><p class=\"theme-wp-block gb-responsive-267507-identifier\">Na\u010deloma je na\u010delo Amazon Attribution podobno na\u010delu UTM parametrov, ki jih uporablja Google Analytics za sledenje.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-748916-identifier\">Katere KPI-je lahko merite z Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-827163-identifier\">\u010ce \u017eelite uporabljati Amazon Attribution, spremljate specifi\u010dne KPI-je. Te metrike vam povedo, kako deluje dolo\u010den oglas, platforma, ob\u010dinstvo itd. Sem spadajo, na primer, \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-181238-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-336678-identifier\">\u2026 prikazi, ki vam povedo, koliko uporabnikov je videlo oglas.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-229276-identifier\">\u2026 stopnja klikov, ki ka\u017ee skupno \u0161tevilo klikov, ki jih je ustvaril dolo\u010den oglas.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-12409-identifier\">\u2026 ogledi strani ali DPV, ki jih je mogo\u010de pripisati oznaki za pripisovanje.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-435103-identifier\">\u2026 \u0161tevilo dejanj dodajanja v ko\u0161arico (ATC), ki ka\u017ee, kako pogosto je bil izdelek dodan v nakupovalno ko\u0161arico.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-53350-identifier\">\u2026 nakupe, ki so rezultat oglasne akcije.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-952864-identifier\">\u2026 skupni prihodek, ki ga je oglas ustvaril za promovirani izdelek preko prodaje.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-140304-identifier\">Kako ustvarim oznake v Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-184976-identifier\">Po prijavi v konzolo Amazon Attribution morajo uporabniki ustvariti mapo, kjer bodo shranjene kampanje. Nato lahko uporabniki dodajo izdelke (ali njihove ASIN-e), ki jih je treba ogla\u0161evati in spremljati.<\/p><p class=\"theme-wp-block gb-responsive-50535-identifier\">Orodje nato ustvari URL oznake, ki jo morate navesti skupaj s ciljnim URL-jem v oglasih zunaj Amazona, da lahko stranke ustrezno spremljate. Vendar pa bi morali oznake uporabljati le, \u010de povezava neposredno vodi na ustrezno stran s podrobnostmi o izdelku.<\/p><p class=\"theme-wp-block gb-responsive-235214-identifier\">Preden za\u010dnete, pa se morate vpra\u0161ati, kaj to\u010dno \u017eelite spremljati z Amazon Attribution. Ali naj imajo vsi Facebook oglasi isto oznako in vsi Google oglasi drugo? Potem lahko dobro primerjate ti dve platformi med seboj. Vendar pa \u017eelite morda tudi analizirati posamezne formate oglasov lo\u010deno, da vidite, kako vplivajo na va\u0161e ciljno ob\u010dinstvo. V tem primeru morate uporabiti razli\u010dne oznake za ustrezne oglase.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-859846-identifier\">Kaj vam prina\u0161a dostop do Amazon Attribution?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-283824-identifier\"><img decoding=\"async\" width=\"844\" height=\"563\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta.jpeg\" alt=\"Tudi \u010de prodajalci imajo ve\u010d kot eno blagovno znamko, je Amazon Attribution uporaben. Beta faza je zdaj prav tako zaklju\u010dena.\" class=\"wp-image-56107\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta-768x512.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure>Spletni velikan trdi, da bo to orodje pove\u010dalo va\u0161e prodaje in maksimiziralo ROI. V \u0161tudiji primera podjetja <a class=\"theme-wp-block\" href=\"https:\/\/advertising.amazon.com\/en-us\/blog\/introducing-amazon-attribution?ref_=a20m_us_p_attr_prmrntr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Premier Nutrition<\/a> celo poro\u010dajo o rasti prodaje za 96 % v primerjavi s prej\u0161njim \u010detrtletjem in 322 % v primerjavi s prej\u0161njim letom z uporabo Amazon Attribution.<p class=\"theme-wp-block gb-responsive-260659-identifier\">Ali boste potrojili svoje prodaje, je drugo vpra\u0161anje. Vendar pa je dejstvo, da bi vam dodatni podatki morali omogo\u010diti, da pridobite natan\u010dne zaklju\u010dke. Tako lahko ugotovite, kaj privla\u010di va\u0161e stranke ali kaj jih zadr\u017euje pri sprejemanju odlo\u010ditve o nakupu. S tem znanjem lahko izkoristite svoje prednosti in se osredoto\u010dite na svoje slabosti. Obe bosta pripeljali do vi\u0161jih \u0161tevilk prodaje.<\/p>Lep stranski u\u010d je, da bodo va\u0161e kampanje, optimizirane na podlagi podatkov iz Amazon Attribution, posredno pripeljale do bolj\u0161ega organskega rangiranja. Ve\u010d strank, ki obi\u0161\u010de in konvertira na va\u0161ih straneh izdelkov, bolj\u0161i <a class=\"theme-wp-block\" href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/kako-dejansko-deluje-amazonov-algoritem\/\">Amazonov algoritem<\/a> ocenjuje va\u0161o uspe\u0161nost in vas ustrezno vi\u0161je rangira.<h3 class=\"theme-wp-block wp-block-heading gb-responsive-837359-identifier\">Najbolj\u0161e prakse: Pove\u010dajte prihodke z Amazon Attribution<\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293690-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-627552-identifier\"><strong>Razumite orodje:<\/strong> V bistvu ne morete ni\u010desar pokvariti. Zato se brez skrbi lotite grobega sistema, da razumete orodje, na primer z eno oznako na oglasno platformo, in eksperimentirajte z rezultati.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-375353-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-311596-identifier\"><strong>Uporabite razli\u010dne oznake za vsak oglas:<\/strong> Ko se bolje spoznate s sistemom, lahko preklopite na uporabo razli\u010dnih oznak za vsak oglas. Tako lahko zberete podrobne vpoglede.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-457775-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-553601-identifier\"><strong>Investirajte in optimizacijo:<\/strong> Zdaj lahko ugotovite, katere od va\u0161ih oglasnih ukrepov zunaj Amazona delujejo dobro in katere ne izpolnjujejo pri\u010dakovanj. Investirajte ve\u010d prora\u010duna v mo\u010dne kampanje in optimizirajte \u0161ibke. <\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18900-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-207764-identifier\"><strong>Uporabite A\/B teste<\/strong> v kombinaciji z Amazon Attribution: Tako lahko ugotovite, kak\u0161en vpliv imajo majhne spremembe \u2013 na primer v besedilu ali oblikovanju oglasa.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-959879-identifier wp-block-list\">Optimizirajte svojo vsebino: Va\u0161i oglasi morda ne delujejo slabo, vendar \u010de DPV redko sledi ATC ali celo nakup, potem va\u0161 oglas za ciljni URL morda ni dovolj relevanten, ali pa va\u0161a stran s podrobnostmi o izdelku, vklju\u010dno z va\u0161im <a class=\"theme-wp-block\" href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">A+ vsebinam<\/a>, potrebuje nekaj pozornosti.<\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-638883-identifier wp-block-list\">Uporabite ponovno ciljanje: Vidite, da ogla\u0161evanje deluje in va\u0161a stran izdelka pridno proizvaja ATC, vendar nakupi pustijo veliko \u017eeljeti? Potem bi morda bilo smiselno, da se ponovno obrnete na te stranke, da jih prepri\u010date, da opravijo nakup. <a class=\"theme-wp-block\" href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/amazon-retargeting-doseganje-strank-zunaj-amazona-z-ustreznim-ciljanjem\/\">Amazon ponuja tudi re\u0161itev za to s ponovno ciljanjem<\/a>.<\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-681733-identifier\">Zaklju\u010dek<\/h2><p class=\"theme-wp-block gb-responsive-558706-identifier\">Z Amazon Attribution je spletni velikan ustvaril na\u010din, kako lahko prodajalci spremljajo u\u010dinke oglasnih kampanj zunaj trga. Samodejno ustvarjene oznake se dodajo na ciljni URL, ki se uporablja v oglasu, kar omogo\u010da programu, da sledi dejanjem potencialnih strank.<\/p><p class=\"theme-wp-block gb-responsive-972161-identifier\">\u010ce ogla\u0161ujete zunaj Amazona, je Amazon Attribution nujno potreben. Tako lahko zagotovite, da va\u0161e ogla\u0161evanje dose\u017ee va\u0161e ciljno ob\u010dinstvo. Lahko se osredoto\u010dite na najbolj\u0161e izvajalce in odpravite slabosti. Za to pridobite vpoglede iz obna\u0161anja va\u0161ega ciljnega ob\u010dinstva. Kdaj v potovanju kupca pride do opustitve konverzije? To vam pove veliko o va\u0161ih prilo\u017enostih za optimizacijo. Na dolgi rok boste dosegli ve\u010d prihodkov in pove\u010dali ROI va\u0161ih spletnih kampanj.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-78884-identifier\">Pogosto zastavljena vpra\u0161anja<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726218334929\"><strong class=\"schema-faq-question\"><strong>Kaj je Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon Attribution je analiti\u010dno orodje, ki omogo\u010da prodajalcem na tr\u017enicah, da spremljajo svoje ogla\u0161evalske napore na platformah zunaj Amazona. Na ta na\u010din je mogo\u010de meriti KPI-je, kot so prikazi in stopnja klikov oglasa ali nakupi, pripisani oglasu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218352276\"><strong class=\"schema-faq-question\"><strong>Kaj so ADS na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">&#8220;ADS&#8221; obi\u010dajno pomeni &#8220;Amazon Advertising&#8221; ali &#8220;Amazon Advertising Services.&#8221; Amazonova ogla\u0161evalska platforma omogo\u010da ogla\u0161evalcem, da promovirajo svoje izdelke in blagovne znamke na spletni strani Amazon, da pove\u010dajo vidnost, ciljno usmerijo stranke in pove\u010dajo prodajo. Obstajajo razli\u010dne vrste oglasov, ki jih je mogo\u010de izvajati preko Amazon Advertising, vklju\u010dno s sponzoriranimi izdelki, sponzoriranimi blagovnimi znamkami in sponzoriranimi prikaznimi oglasi. Ti oglasi se pojavljajo na razli\u010dnih straneh znotraj spletne strani Amazon, vendar obstajajo tudi storitve Amazona, ki omogo\u010dajo ogla\u0161evanje na zunanjih spletnih straneh in platformah.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218372245\"><strong class=\"schema-faq-question\"><strong>Kaj stane Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Trenutno je dostop do Amazon Attribution Console brezpla\u010den.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218385640\"><strong class=\"schema-faq-question\"><strong>Kdo lahko uporablja Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">V Nem\u010diji lahko orodje uporablja vsak profesionalni prodajalec, ki je registriral svojo blagovno znamko v Amazonovem registru blagovnih znamk. Agencije in tretji ponudniki imajo prav tako dostop in lahko na primer spremljajo ogla\u0161evanje svojih strank na Amazonu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218403228\"><strong class=\"schema-faq-question\"><strong>Kako deluje Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Program ustvarja tako imenovane oznake za vsak izdelek, ki ga je treba ogla\u0161evati, ki se nato dodajo ciljnemu URL-ju oglasa. To omogo\u010da sledenje prikazom, klikom, ogledom strani izdelkov, nakupom itd.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-982877-identifier has-small-font-size\">Image credits in the order of the images: \u00a9 Sutthiphong \u2013 stock.adobe.com \/ \u00a9 Junsei \u2013 stock.adobe.com \/ \u00a9 Jelena \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Ogl\u0161evanje na Amazonu je ena stvar, dose\u010di uspeh s tem ogla\u0161evanjem pa je povsem druga. Na koncu najbolj\u0161a kampanja z Mikom Tysonom kot junakom ni v pomo\u010d, \u010de ne odmeva pri va\u0161i ciljni publiki \u2013 na primer, ker prodajate roza lak za nohte za male princeske. Res je, da je ta primer nekoliko ekstremno, vendar<\/p>\n","protected":false},"author":5,"featured_media":56098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1437],"tags":[],"class_list":["post-228417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oglasujte-z-amazonom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kaj je Amazon Attribution? 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Ti oglasi se prikazujejo na razli\u010dnih straneh znotraj spletne strani Amazon, obstajajo pa tudi storitve Amazona, ki omogo\u010dajo ogla\u0161evanje na zunanjih spletnih straneh in platformah.","inLanguage":"sl-SI"},"inLanguage":"sl-SI"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sl\/blog\/kaj-je-amazon-attribution-kako-razumeti-pot-kupca-optimizirati-svoje-oglasevanje-in-povecati-prodajo\/#faq-question-1726218372245","position":3,"url":"https:\/\/www.sellerlogic.com\/sl\/blog\/kaj-je-amazon-attribution-kako-razumeti-pot-kupca-optimizirati-svoje-oglasevanje-in-povecati-prodajo\/#faq-question-1726218372245","name":"Kaj stane Amazon Attribution?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Trenutno je dostop do konzole Amazon Attribution brezpla\u010den.","inLanguage":"sl-SI"},"inLanguage":"sl-SI"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sl\/blog\/kaj-je-amazon-attribution-kako-razumeti-pot-kupca-optimizirati-svoje-oglasevanje-in-povecati-prodajo\/#faq-question-1726218385640","position":4,"url":"https:\/\/www.sellerlogic.com\/sl\/blog\/kaj-je-amazon-attribution-kako-razumeti-pot-kupca-optimizirati-svoje-oglasevanje-in-povecati-prodajo\/#faq-question-1726218385640","name":"Kdo lahko uporablja Amazon Attribution?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"V Nem\u010diji lahko orodje uporablja vsak profesionalni prodajalec, ki je registriral svojo blagovno znamko v Amazonovem registru blagovnih znamk. 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To omogo\u010da sledenje prikazom, klikom, ogledom strani izdelkov, nakupom itd.","inLanguage":"sl-SI"},"inLanguage":"sl-SI"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/posts\/228417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/comments?post=228417"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/posts\/228417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/media\/56098"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/media?parent=228417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/categories?post=228417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/tags?post=228417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}