{"id":228459,"date":"2021-08-24T07:47:00","date_gmt":"2021-08-24T07:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/tako-zasencite-svoje-konkurente-na-amazonu-z-dinamicnim-cenjenjem\/"},"modified":"2021-08-24T07:47:00","modified_gmt":"2021-08-24T07:47:00","slug":"tako-zasencite-svoje-konkurente-na-amazonu-z-dinamicnim-cenjenjem","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/tako-zasencite-svoje-konkurente-na-amazonu-z-dinamicnim-cenjenjem\/","title":{"rendered":"Tako zasen\u010dite svoje konkurente na Amazonu z dinami\u010dnim cenjenjem!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-133969-identifier\">Kdor profesionalno prodaja na Amazonu, ne more priti mimo teme: dinami\u010dno cenjenje na Amazonu. Samodejno prilagajanje cen je \u017ee dolgo obi\u010dajno, bodisi na podro\u010dju trgovskega blaga bodisi zasebne blagovne znamke. Repricing je postal stalnica v spletni in celo offline svetu. Tudi kupci so se navadili na nihanja cen na Amazonovih trgih. V nasprotju z repricingom pa razli\u010dica dinami\u010dnega cenjenja \u0161e ni tako znana. Prav zato ima potencial, da pritisne na konkurenco.<\/p><p class=\"theme-wp-block gb-responsive-281121-identifier\">Vendar pa igrajo zlasti cene izdelkov konkurentov veliko vlogo. Vendar pa se pri dinami\u010dnem cenjenju upo\u0161tevajo tudi dejavniki, kot so mar\u017ea, najmo\u010dnej\u0161i \u010das dneva za nakup ali \u017eeleno koli\u010dino prodaje. Na Amazonu Repricer je veliko \u2013 zakaj bi podjetja zaupala prav orodju, ki omogo\u010da dinami\u010dno cenovno strategijo? Cene bi lahko tudi ro\u010dno prilagajali ali preprosto uporabili brezpla\u010dno orodje za repricing od Amazona. Ali raje ne?<\/p><p class=\"theme-wp-block gb-responsive-606474-identifier\">Spoiler: Ker ne deluje ali celo \u0161koduje.<\/p><p class=\"theme-wp-block gb-responsive-125194-identifier\">Zakaj je dinami\u010dno cenjenje na Amazonu re\u0161itev? To bomo skupaj odkrili v tem blogu.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-49921-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-114295-identifier\"><meta charset=\"utf-8\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Dinami\u010dno prilagajanje cen na Amazonu: definicija<\/strong><br>Pod \u201edinami\u010dnim cenjenjem\u201c na Amazonu in na splo\u0161no v e-trgovini razumemo prilagajanje cen s pomo\u010djo programske opreme glede na trenutno tr\u017eno stanje. Zlasti cene izdelkov konkurentov igrajo veliko vlogo. Vendar pa se pri dinami\u010dnem cenjenju upo\u0161tevajo tudi dejavniki, kot so mar\u017ea, najmo\u010dnej\u0161i \u010das dneva za nakup ali \u017eeleno koli\u010dino prodaje.<\/span><\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-640220-identifier\" id=\"amazon-repricing-fur-fortgeschrittene-dynamisch-in-die-buy-box\">Amazon repricing za napredne: dinami\u010dno v Buy Box<\/h2><p class=\"theme-wp-block gb-responsive-499346-identifier\">Nihanja cen so na Amazonu normalna, dinami\u010dne cene v o\u017ejem smislu pa \u0161e ni vsak odkril. Jasno je, da ko prodajalci svoje cene upravljajo s pomo\u010djo <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/top-5-najboljsih-in-najbolj-koristnih-orodij-za-prodajalce-na-amazonu-na-trgu-vodnik-2025\/\">orodja<\/a>, govorimo o <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/14-najvecjih-napak-pri-ponovni-cenitvi\/\">repricingu<\/a> \u2013 vendar je pogosto malo dinami\u010dnega. Namesto tega stroga pravila dolo\u010dajo, kaj naj orodje stori pod katerimi okoli\u0161\u010dinami. \u201eDinamika\u201c je tukaj obi\u010dajno le v eno smer, in sicer navzdol.<\/p><p class=\"theme-wp-block gb-responsive-651056-identifier\">To je pravilo, ki temelji na stati\u010dni Repricer in je tako repricing na splo\u0161no obrnilo v slabo lu\u010d. Tudi \u010de dobra strategija dinami\u010dnega cenjenja na Amazonu izgleda povsem druga\u010de. Kajti \u010de vsi svoje cene vedno le zni\u017eujejo, to ne vodi nikamor razen do meja tistega, kar je \u0161e mar\u017ea \u2013 ali pa celo pod to. Tak\u0161ni cenovni boji so se dogajali in se \u0161e vedno dogajajo na spletnih trgih. Vendar pa prodaja brez dobi\u010dka ali celo z izgubo nikoli ne bi smela biti mo\u017enost za podjetje.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-380476-identifier\" id=\"manuelle-preisgestaltung-als-losung\">Ro\u010dno oblikovanje cen kot re\u0161itev?<\/h3><p class=\"theme-wp-block gb-responsive-611196-identifier\">Hkrati je za trgovce na Amazonu izjemno pomembno, da \u010dim ve\u010d njihovih ponudb osvoji Buy Box, in <a href=\"https:\/\/www.onlinehaendler-news.de\/online-handel\/praxistipps\/23737-dynamic-pricing-amazon-buy-box-erobern\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">za to ima cena izdelka odlo\u010dilno vlogo<\/a>. Konec koncev se pribli\u017eno 90% vseh zaklju\u010dkov izvede preko majhnega rumenega polja zgoraj desno na strani izdelka. Kdor pade na seznam drugih prodajalcev, skorajda ne dobi ni\u010d od poga\u010de. Poleg tega se vztrajno dr\u017ei govorica, da se Buy Box lahko osvoji in obdr\u017ei le z najni\u017ejo ponudbeno ceno.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-803715-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-23794-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Kaj je Buy Box?<\/strong><br>Buy Box je osrednja to\u010dka na Amazonu. Dinami\u010dno cenjenje je pomemben del prodajne strategije, vendar ne edini. Preberite tukaj, zakaj ima polje za nakupovalno ko\u0161arico tako velik pomen in kako zagotoviti, da va\u0161a ponudba osvoji Buy Box: <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/infografika-to-je-13-korakov-do-dobicka-amazon-buy-box\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vse pomembno o polju za nakupovalno ko\u0161arico<\/a>.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-520610-identifier\">Kaj torej? \u010ce stati\u010dna Repricer vodi le do zni\u017eanja cen in negativnih mar\u017e, je torej sklep, da je treba cene izdelkov ro\u010dno prilagajati? Ta pot je izvedljiva, \u010de imate najve\u010d pet izdelkov in delate najmanj 24 ur na dan. Kajti za to bi morali podjetja med drugim:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-368140-identifier wp-block-list\"><li class=\"theme-wp-block\">vse svoje konkurente imeti na o\u010deh,<\/li><li class=\"theme-wp-block\">poznati njihove dnevne <a href=\"https:\/\/www.sellerlogic.com\/sl\/resources\/wb-en-202002\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buy Box-metrike<\/a>, <\/li><li class=\"theme-wp-block\">opazovati razlike v cenah<\/li><li class=\"theme-wp-block\">in lastne cene ve\u010dkrat na dan ustrezno prilagajati in preizku\u0161ati, s katero razliko v ceni se lahko obdr\u017ei polje za nakupovalno ko\u0161arico.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-549457-identifier\">Ne zveni le nerealno, ampak je tudi.<\/p><p class=\"theme-wp-block gb-responsive-453502-identifier\">Slaba novica je, da \u010dlovek preprosto ne more tehtati vseh dejavnikov, ki vplivajo na algoritmi\u010dne odlo\u010ditvene mehanizme, ki dolo\u010dajo ponudbo v polju za nakupovalno ko\u0161arico. Dobra novica je, da tega tudi nih\u010de ne rabi, saj obstaja inteligentna programska oprema za dinami\u010dno cenjenje za e-trgovino.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-788828-identifier\" id=\"was-machen-amazon-tools-mit-dynamic-pricing-technologie-anders\">Kaj po\u010dnejo orodja Amazon z tehnologijo dinami\u010dnega cenjenja druga\u010de?<\/h3><div class=\"wp-block-image gb-responsive-37583-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"844\" height=\"317\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141124\/amazon-dynamic-pricing-algorithm-strategy.jpeg\" alt=\"Tako zasen\u010dite svoje konkurente na Amazonu z dinami\u010dnim cenjenjem!\" class=\"wp-image-12718\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141124\/amazon-dynamic-pricing-algorithm-strategy-407x153.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141124\/amazon-dynamic-pricing-algorithm-strategy-768x288.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141124\/amazon-dynamic-pricing-algorithm-strategy.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-953112-identifier\">Vpra\u0161anje je torej, zakaj dinami\u010dne cene trgovcem na Amazonu pomagajo ne le prepre\u010diti cenovnega boja, temve\u010d lahko celo poskrbijo, da cena izdelka dolgoro\u010dno nara\u0161\u010da. Da, prav ste prebrali, cenovni razpon izdelka se lahko na Amazonu s pomo\u010djo dinami\u010dnega cenjenja premakne navzgor. O tem pa ve\u010d kasneje.<\/p><p class=\"theme-wp-block gb-responsive-472480-identifier\">Najprej je pomembno vedeti, kako deluje inteligentno, dinami\u010dno Repricer. Nenehno analizira tr\u017eno stanje in bele\u017ei vsako spremembo cene ali premik v strukturi konkurentov pri izdelku. Na podlagi te mno\u017eice podatkov se nato prilagajajo cene uporabnika \u2013 in to ne po enakih pravilih, kot to po\u010dnejo stati\u010dna orodja, temve\u010d prilagojene zahtevam trga in lastnemu tr\u017enemu dele\u017eu.<\/p><p class=\"theme-wp-block gb-responsive-806667-identifier\">\u010ce Amazon programski opremi zdaj sporo\u010di, da je uporabnik z dolo\u010deno ceno osvojil Buy Box, bi bila naloga orodja, ki temelji na pravilih, kot je tisto od Amazona, opravljena. Orodja za dinami\u010dno cenjenje, kot je SELLERLOGIC Repricer, pa ponovno zvi\u0161ajo ceno izdelka uporabnika, dokler ni dolo\u010dena optimalna, torej najvi\u0161ja cena, s katero se lahko \u0161e obdr\u017ei Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-656802-identifier\">Kajti, kot re\u010deno: Ni nujno najcenej\u0161a bojna cena, ki dobi polje za nakupovalno ko\u0161arico, temve\u010d tudi \u010das dostave, na\u010din dostave in mnogi drugi dejavniki igrajo veliko vlogo. Na ta na\u010din <a href=\"https:\/\/www.sellerlogic.com\/sl\/amazon-dynamic-repricing-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">SELLERLOGIC Repricer ne le osvoji Buy Box, temve\u010d tudi dose\u017ee najvi\u0161jo mo\u017eno ceno<\/a> za uporabnika in s tem hkrati pove\u010duje prodajo in mar\u017eo.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-842557-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-555171-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Notranji cenovni razpon Amazona<br><\/strong> Mimogrede: Amazon intern dolo\u010di za vsak izdelek dolo\u010den cenovni razpon, znotraj katerega so ponudbe kvalificirane za osvojitev Buy Box. Z uporabo Amazon-Repricer-ov, ki podpirajo dinami\u010dno cenjenje, se lahko ta cenovni razpon premakne navzgor, tako da se Buy Box lahko obdr\u017ei z vedno vi\u0161jimi cenami.<\/span><\/p><\/blockquote><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iUmVwcmljaW5nIGxlaWNodCBnZW1hY2h0IiB3aWR0aD0iNTAwIiBoZWlnaHQ9IjI4MSIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLmNvbS9lbWJlZC9PREFaZWI1TWVCaz9mZWF0dXJlPW9lbWJlZCIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhY2NlbGVyb21ldGVyOyBhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGd5cm9zY29wZTsgcGljdHVyZS1pbi1waWN0dXJlOyB3ZWItc2hhcmUiIHJlZmVycmVycG9saWN5PSJzdHJpY3Qtb3JpZ2luLXdoZW4tY3Jvc3Mtb3JpZ2luIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-713517-identifier\" id=\"und-private-label-auf-die-richtige-strategie-kommt-es-an\">In zasebna blagovna znamka? Pomembna je prava strategija!<\/h2><p class=\"theme-wp-block gb-responsive-270079-identifier\">Zaradi osredoto\u010denosti mnogih orodij na Buy Box ni presenetljivo, da je dinami\u010dno repricing na Amazonu predvsem raz\u0161irjeno med prodajalci trgovskega blaga. Resni\u010dno dobra orodja pa lahko \u0161e ve\u010d in poleg popolnoma avtomatskega prilagajanja cen na polje za nakupovalno ko\u0161arico ponujajo tudi druge strategije optimizacije. Tako postanejo tak\u0161na orodja zanimiva tudi za trgovce z <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/lastna-blagovna-znamka-na-amazonu-prednosti-slabosti-in-kako-uspesno-trgovati-s-svojo-blagovno-znamko\/\" target=\"_blank\" rel=\"noreferrer noopener\">zasebnimi blagovnimi znamkami<\/a>, ki Buy Box obi\u010dajno samodejno zasedejo s svojim seznamom.<\/p><p class=\"theme-wp-block gb-responsive-525421-identifier\">Sem spadajo na primer strategije, ki temeljijo na \u010dasovnem obdobju in prodaji, ki omogo\u010dajo oblikovanje cene glede na \u010das dneva oziroma trenutno povpra\u0161evanje na Amazonu. Dinami\u010dno cenjenje v e-trgovini s pomo\u010djo programske opreme je tako sposobno tudi izbolj\u0161ati uvrstitev seznama v iskanju na Amazonu ali spodbuditi povpra\u0161evanje.<\/p><p class=\"theme-wp-block gb-responsive-209233-identifier\">\u010ce torej na Amazonu opazite veliko nihanj cen izdelka zasebne blagovne znamke, je to verjetno povezano tudi z uporabo Repricer. SELLERLOGIC Repricer ponuja tudi tak\u0161ne cenovne strategije. Sem spadajo na primer<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-848714-identifier wp-block-list\"><li class=\"theme-wp-block\">strategija \u201ePush\u201c,<\/li><li class=\"theme-wp-block\">strategija \u201eDaily Push\u201c,<\/li><li class=\"theme-wp-block\">strategija \u201ePosition\u201c in<\/li><li class=\"theme-wp-block\">ro\u010dna strategija.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-549042-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><a href=\"https:\/\/www.sellerlogic.com\/sl\/amazon-dynamic-repricing-tool\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"Tako zasen\u010dite svoje konkurente na Amazonu z dinami\u010dnim cenjenjem!\" class=\"wp-image-12739\" width=\"851\" height=\"302\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-469564-identifier\" id=\"der-amazon-marketplace-und-dynamic-pricing-ist-das-legal\">Amazon Marketplace in dinami\u010dno cenjenje: Ali je to zakonito?<\/h2><p class=\"theme-wp-block gb-responsive-37846-identifier\">Jasno odgovor: Da! Amazon ima celo interes, saj dinami\u010dno prilagajanje cen ne le pove\u010duje mar\u017eo trgovcev, temve\u010d tudi Amazonu prina\u0161a ve\u010d prihodkov v obliki provizij. Bolj privla\u010den postane trg za nove prodajalce, ve\u010d ponudb se objavi, kar pa privablja nove stranke.<\/p><p class=\"theme-wp-block gb-responsive-944331-identifier\">To se odra\u017ea tudi v tem, da so orodja za dinami\u010dno cenjenje na voljo z AWS vmesnikom in da morajo ponudniki opraviti obse\u017ene revizije, da akreditirajo varnost svojih stre\u017enikov.<\/p><div class=\"wp-block-image gb-responsive-309753-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141122\/dynamic-pricing-strategy-amazon.jpeg\" alt=\"Tako zasen\u010dite svoje konkurente na Amazonu z dinami\u010dnim cenjenjem!\" class=\"wp-image-12726\" width=\"422\" height=\"281\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141122\/dynamic-pricing-strategy-amazon-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141122\/dynamic-pricing-strategy-amazon-768x512.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141122\/dynamic-pricing-strategy-amazon.jpeg 844w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/><\/figure><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-805179-identifier\" id=\"fazit-auf-amazon-ist-dynamic-pricing-auf-dem-vormarsch\">Zaklju\u010dek: Na Amazonu je dinami\u010dno cenjenje v porastu<\/h2><p class=\"theme-wp-block gb-responsive-744713-identifier\">Amazon brez dinami\u010dnega oblikovanja cen si je te\u017eko predstavljati, \u010deprav \u0161e ne vsi trgovci prepoznajo prednosti. V prihodnosti bodo predvsem tisti prodajalci uspe\u0161ni, ki bodo svoje cene upravljali s pomo\u010djo inteligentne programske opreme za velike podatke. \u017de zdaj je <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/repricer-na-amazonu-po-studiji-so-to-najuspesnejse-metode-za-buy-box-dobicek\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0161tudija pokazala, da \u017ee 50% ponudb izvede ve\u010d kot 14 sprememb cen na dan in da je dinami\u010dno repricing na Amazonu bolj dobi\u010dkonosno<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-124867-identifier\">Ta \u0161tudija jasno ka\u017ee: Kdor \u017eeli uspe\u0161no prodajati na Amazonu, se na dolgi rok ne more izogniti ukvarjanju z repricingom. Pri tem pa je nujno paziti, da gre za dinami\u010dno orodje, ki se lahko prilagodi potrebam uporabnika.<\/p><p class=\"theme-wp-block gb-responsive-443613-identifier\"><strong>Pogosto zastavljena vpra\u0161anja<\/strong><\/p><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1628839245019\"><strong class=\"schema-faq-question\">Kaj je dinami\u010dno dolo\u010danje cen?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">Pod \u201edinami\u010dnim dolo\u010danjem cen\u201c se na Amazonu, kot tudi na splo\u0161no v e-trgovini, razume prilagajanje cen s pomo\u010djo programske opreme glede na trenutno tr\u017eno stanje. Zlasti cene izdelkov konkurentov igrajo veliko vlogo, vendar se upo\u0161tevajo tudi dejavniki, kot so mar\u017ea, najmo\u010dnej\u0161i \u010das dneva za nakup ali drugi dejavniki.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1628839261568\"><strong class=\"schema-faq-question\">Katere so prednosti in slabosti dinami\u010dnega dolo\u010danja cen?<\/strong> <p class=\"schema-faq-answer\">V nasprotju z osnovanimi na pravilih Repricern dinami\u010dna orodja za dolo\u010danje cen vklju\u010dujejo z uporabo velikih podatkov zelo veliko razli\u010dnih dejavnikov pri prilagajanju cen. Tako lahko veliko u\u010dinkoviteje reagirajo na premike znotraj cenovne strukture trga. Poleg tega na primer SELLERLOGIC Repricer po dobi\u010dku Buy Box ponovno zvi\u0161a ceno izdelka, tako da ne pride do cenovne vojne. Po drugi strani pa morajo trgovci:ce delno predati nadzor in zaupati orodju.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1628839291282\"><strong class=\"schema-faq-question\">Za katere izdelke so orodja za ponovno dolo\u010danje cen smiselna?<\/strong> <p class=\"schema-faq-answer\">Predvsem pri trgovskih izdelkih skoraj ni ve\u010d mogo\u010de uspe\u0161no prodajati na Amazonu brez Repricer. Kajti za ro\u010dno prilagajanje cen poteka preve\u010d sprememb cen na dan. Tudi izdelki blagovne znamke lahko koristijo od \u010dasovno in prodajno temeljenih strategij, ki jih SELLERLOGIC Repricer ponuja.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1628839318876\"><strong class=\"schema-faq-question\">Katere dejavnike igrajo pri dinami\u010dnem dolo\u010danju cen vlogo?<\/strong> <p class=\"schema-faq-answer\">Najpomembnej\u0161i dejavnik so cene in spremembe cen konkurentov ter splo\u0161ni razvoj cen. Tudi na\u010din po\u0161iljanja (FBA proti FBM), hitrost po\u0161iljanja, trenutna povpra\u0161evanja ali splo\u0161na uspe\u0161nost prodajalca so lahko pomembni.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1628839334491\"><strong class=\"schema-faq-question\">Ali je dinami\u010dno dolo\u010danje cen dovoljeno?<\/strong> <p class=\"schema-faq-answer\">Da, v e-trgovini na splo\u0161no in prav tako na Amazonu je dinami\u010dno ponovno dolo\u010danje cen dovoljeno.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-336071-identifier has-small-font-size\">Zahteve za slike v vrstnem redu slik: \u00a9ZinetroN \u2013 stock.adobe.com \/ \u00a9Alex from the Rock \u2013 stock.adobe.com \/ \u00a9Blue Planet Studio \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Kdor profesionalno prodaja na Amazonu, ne more priti mimo teme: dinami\u010dno cenjenje na Amazonu. Samodejno prilagajanje cen je \u017ee dolgo obi\u010dajno, bodisi na podro\u010dju trgovskega blaga bodisi zasebne blagovne znamke. Repricing je postal stalnica v spletni in celo offline svetu. Tudi kupci so se navadili na nihanja cen na Amazonovih trgih. V nasprotju z repricingom<\/p>\n","protected":false},"author":3,"featured_media":28593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1386],"tags":[],"class_list":["post-228459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nasveti-in-triki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dinami\u010dno dolo\u010danje cen na Amazonu: Kako prodajalci pove\u010dujejo svoje prihodke<\/title>\n<meta name=\"description\" content=\"Dinami\u010dno dolo\u010danje cen je na Amazonu bistvenega pomena za uspe\u0161no poslovanje. Zmaga nad Buy Box, pove\u010danje mar\u017e, pove\u010danje prihodkov: Tukaj je, kako to storiti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/tako-zasencite-svoje-konkurente-na-amazonu-z-dinamicnim-cenjenjem\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dinami\u010dno dolo\u010danje cen na Amazonu: Kako prodajalci pove\u010dujejo svoje prihodke\" \/>\n<meta property=\"og:description\" content=\"Dinami\u010dno dolo\u010danje cen je na Amazonu bistvenega pomena za uspe\u0161no poslovanje. Zmaga nad Buy Box, pove\u010danje mar\u017e, pove\u010danje prihodkov: Tukaj je, kako to storiti.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sl\/blog\/tako-zasencite-svoje-konkurente-na-amazonu-z-dinamicnim-cenjenjem\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-24T07:47:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23135450\/amazon-dynamic-pricing.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/tako-zasencite-svoje-konkurente-na-amazonu-z-dinamicnim-cenjenjem\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/tako-zasencite-svoje-konkurente-na-amazonu-z-dinamicnim-cenjenjem\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Tako zasen\u010dite svoje konkurente na Amazonu z dinami\u010dnim cenjenjem!\",\"datePublished\":\"2021-08-24T07:47:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/tako-zasencite-svoje-konkurente-na-amazonu-z-dinamicnim-cenjenjem\/\"},\"wordCount\":1707,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/tako-zasencite-svoje-konkurente-na-amazonu-z-dinamicnim-cenjenjem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23135450\/amazon-dynamic-pricing.jpeg\",\"articleSection\":[\"Nasveti in triki\"],\"inLanguage\":\"sl-SI\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/tako-zasencite-svoje-konkurente-na-amazonu-z-dinamicnim-cenjenjem\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/tako-zasencite-svoje-konkurente-na-amazonu-z-dinamicnim-cenjenjem\/\",\"name\":\"Dinami\u010dno dolo\u010danje cen na Amazonu: Kako prodajalci pove\u010dujejo svoje prihodke\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/tako-zasencite-svoje-konkurente-na-amazonu-z-dinamicnim-cenjenjem\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/tako-zasencite-svoje-konkurente-na-amazonu-z-dinamicnim-cenjenjem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23135450\/amazon-dynamic-pricing.jpeg\",\"datePublished\":\"2021-08-24T07:47:00+00:00\",\"description\":\"Dinami\u010dno dolo\u010danje cen je na Amazonu bistvenega pomena za uspe\u0161no poslovanje. 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/tako-zasencite-svoje-konkurente-na-amazonu-z-dinamicnim-cenjenjem\/#faq-question-1628839245019\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/tako-zasencite-svoje-konkurente-na-amazonu-z-dinamicnim-cenjenjem\/#faq-question-1628839245019\",\"name\":\"Kaj je dinami\u010dno cenjenje?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pod \u201edinami\u010dnim cenjenjem\u201c na Amazonu in na splo\u0161no v e-trgovini razumemo prilagajanje cen s pomo\u010djo programske opreme glede na trenutno tr\u017eno stanje. Zlasti cene izdelkov konkurentov igrajo veliko vlogo, prav tako pa se upo\u0161tevajo tudi dejavniki, kot so mar\u017ea, najmo\u010dnej\u0161i \u010das dneva za nakup ali drugi dejavniki.\",\"inLanguage\":\"sl-SI\"},\"inLanguage\":\"sl-SI\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/tako-zasencite-svoje-konkurente-na-amazonu-z-dinamicnim-cenjenjem\/#faq-question-1628839261568\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/tako-zasencite-svoje-konkurente-na-amazonu-z-dinamicnim-cenjenjem\/#faq-question-1628839261568\",\"name\":\"Katere prednosti in slabosti ima dinami\u010dno cenjenje?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"V nasprotju z osnovanimi na pravilih Repricern dinami\u010dna orodja za dolo\u010danje cen vklju\u010dujejo z uporabo velikih podatkov zelo veliko razli\u010dnih dejavnikov pri prilagajanju cen. 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Zlasti cene izdelkov konkurentov igrajo veliko vlogo, prav tako pa se upo\u0161tevajo tudi dejavniki, kot so mar\u017ea, najmo\u010dnej\u0161i \u010das dneva za nakup ali drugi dejavniki.","inLanguage":"sl-SI"},"inLanguage":"sl-SI"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sl\/blog\/tako-zasencite-svoje-konkurente-na-amazonu-z-dinamicnim-cenjenjem\/#faq-question-1628839261568","position":2,"url":"https:\/\/www.sellerlogic.com\/sl\/blog\/tako-zasencite-svoje-konkurente-na-amazonu-z-dinamicnim-cenjenjem\/#faq-question-1628839261568","name":"Katere prednosti in slabosti ima dinami\u010dno cenjenje?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"V nasprotju z osnovanimi na pravilih Repricern dinami\u010dna orodja za dolo\u010danje cen vklju\u010dujejo z uporabo velikih podatkov zelo veliko razli\u010dnih dejavnikov pri prilagajanju cen. Tako lahko veliko u\u010dinkoviteje reagirajo na premike znotraj cenovne strukture trga. 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