{"id":228507,"date":"2025-01-13T09:38:44","date_gmt":"2025-01-13T09:38:44","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/program-amazon-transparency-2025-kako-amazon-obravnava-piratstvo-izdelkov\/"},"modified":"2025-01-13T09:38:44","modified_gmt":"2025-01-13T09:38:44","slug":"program-amazon-transparency-2025-kako-amazon-obravnava-piratstvo-izdelkov","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/program-amazon-transparency-2025-kako-amazon-obravnava-piratstvo-izdelkov\/","title":{"rendered":"Program Amazon Transparency 2025 &#8211; Kako Amazon obravnava piratstvo izdelkov"},"content":{"rendered":"<h2 class=\"theme-wp-block wp-block-heading gb-responsive-330031-identifier\">Jasna vizija \u2013 Zakaj program Amazon Transparency obstaja<\/h2><p class=\"theme-wp-block gb-responsive-724664-identifier\">Poro\u010dilo <a href=\"https:\/\/www.oecd.org\/en\/publications\/trends-in-trade-in-counterfeit-and-pirated-goods_g2g9f533-en.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">OECD<\/a> izpred nekaj let analizira koli\u010dino ponarejenih in piratskih izdelkov v svetovni trgovini, ocenjuje volumen 509 milijard USD (3,3% svetovne trgovine) v letu 2016, kar je pove\u010danje s 2,5% v letu 2013. Poudarja pomembna tveganja za intelektualno lastnino, pri \u010demer sta Kitajska in Hongkong glavna izvora, ter poudarja potrebo po usklajeni politiki in izvr\u0161evanju. Program Amazon Transparency je primer te vrste izvr\u0161evanja.<\/p><p class=\"theme-wp-block gb-responsive-625344-identifier\">V letu 2020 je Amazon razvrstil in uni\u010dil 2 milijona ponarejenih izdelkov iz svojega skladi\u0161\u010da. Dodatnih 10 milijard izdelkov je bilo blokiranih ali sploh ni bilo vklju\u010deno v ponudbo izdelkov. Po navedbah Amazona se za prepre\u010devanje goljufij uporablja okoli 700 milijonov dolarjev in 10.000 zaposlenih. Predvsem se Amazon zana\u0161a na umetno inteligenco in druga tehni\u010dna orodja. To naj bi odkrilo ponarejene naslove in jih odstranilo iz trgovine. V letu 2021 je pribli\u017eno 15.000 proizvajalcev blagovnih znamk sodelovalo v programu in izkoristilo njegove prednosti. (<a href=\"https:\/\/www.handelsblatt.com\/unternehmen\/handel-konsumgueter\/e-commerce-das-milliarden-problem-wie-amazons-fahnder-gegen-produktfaelscher-kaempfen\/27709836.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Vir<\/a>)<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-535119-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140312\/Christoph-Nolte-Logo.png);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">To je gostujo\u010di prispevek avtorja<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Nolte Digital<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>Skupaj bomo na\u0161li va\u0161e optimalne strategije spletnega marketinga. Pri tem upo\u0161tevamo najpomembnej\u0161e kanale z vidika svetovanja za spletni marketing in svetovanja za e-trgovino. Izvedbo opravimo mi ali ena od na\u0161ih izbranih partnerskih agencij iz razli\u010dnih podro\u010dij. Za va\u0161 uspeh sodelujemo z izku\u0161enimi strokovnjaki iz e-trgovine, marketinga, financiranja in tehnologije. Od zagonskih podjetij do malih ali srednje velikih podjetij (MSP) do velikih korporacij, mi in na\u0161i partnerji vas bomo spremljali v va\u0161em razvoju in optimizacijskem procesu. Kontaktirajte nas na <a href=\"https:\/\/nolte-digital.de\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">https:\/\/nolte-digital.de\/<\/a>.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<p class=\"theme-wp-block gb-responsive-933522-identifier\">Vpra\u0161anje je, ali je ponarejanje velik problem. Poglejmo na primer Nem\u010dijo. Odgovor daje poro\u010dilo nem\u0161ke carine iz leta 2021. V letu 2021 je nem\u0161ka carina zasegla 18 milijonov artiklov. To ustreza vrednosti 315 milijonov \u20ac. Tri krat ve\u010d predmetov je bilo zase\u017eenih v letu 2021 kot v letu 2019, vrednost zase\u017eenih blaga pa se je od leta 2019 do 2021 pove\u010dala za 40 %. V poro\u010dilu carine je navedeno, da ve\u010d kot polovica ponarejenih predmetov prihaja iz Ljudske republike Kitajske.<\/p><p class=\"theme-wp-block gb-responsive-693900-identifier\">Prej\u0161nji oddelek je pokazal, da sta piratstvo izdelkov in ponarejeni izdelki stro\u0161kovni dejavnik, ki ga ne smemo podcenjevati. Naslednji oddelek opisuje, kako re\u0161itev Amazona posku\u0161a obvladati ta problem. Kaj je program Transparency in kako se uporablja, bo podrobneje razlo\u017eeno spodaj.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-610554-identifier\"><strong>Amazonski odgovor na piratstvo izdelkov in ponarejene izdelke<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-369102-identifier\">Za koga je program Transparency na Amazonu primeren? Ker gre pri programu za za\u0161\u010dito blagovnih znamk, je program predvsem namenjen podpori podjetjem, ki imajo registrirane blagovne znamke pri Amazonu (Amazon Brand Registry). Vsak proizvajalec ali lastnik blagovne znamke je lahko prizadet zaradi piratstva izdelkov. V kak\u0161ni meri je podjetje prizadeto zaradi ponarejenih izdelkov, je te\u017eko oceniti. In \u0161e bolj, ve\u010dina podjetij ni seznanjena s tem, v kolik\u0161ni meri piratstvo izdelkov obstaja. Velika podjetja imajo svoje oddelke, ki se ukvarjajo samo s piratstvom izdelkov. Za manj\u0161a podjetja pa je tak\u0161en velik trud ekonomsko neu\u010dinkovit in zato nemogo\u010d. Za podjetja, ki nimajo lastnega pravnega oddelka, vendar so registrirala svoje blagovne znamke pri Amazonu, je program Transparency velika pomo\u010d pri ukrepanju proti ponarejenim blagom.<\/p><p class=\"theme-wp-block gb-responsive-753878-identifier\">Poleg finan\u010dne \u0161kode so ponarejene ocene in mnenja podana za zadevni izdelek. Posledi\u010dno izdelki prejmejo negativno oceno, \u010deprav so bile ocenjene ponarejene izdelke. Vendar to kupcu ni o\u010ditno.<\/p><p class=\"theme-wp-block gb-responsive-767170-identifier\">Program Amazon Transparency je trenutno (2025) na voljo v naslednjih dr\u017eavah:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-947595-identifier\"><li class=\"theme-wp-block gb-responsive-416214-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Zdru\u017eene dr\u017eave Amerike<\/li><li class=\"theme-wp-block gb-responsive-756454-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kanada<\/li><li class=\"theme-wp-block gb-responsive-950062-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nem\u010dija<\/li><li class=\"theme-wp-block gb-responsive-817452-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Francija<\/li><li class=\"theme-wp-block gb-responsive-691576-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Italija<\/li><li class=\"theme-wp-block gb-responsive-121395-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u0160panija<\/li><li class=\"theme-wp-block gb-responsive-944772-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Avstralija<\/li><li class=\"theme-wp-block gb-responsive-986915-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Japonska<\/li><li class=\"theme-wp-block gb-responsive-916349-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Indija<\/li><li class=\"theme-wp-block gb-responsive-834568-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Zdru\u017eeno kraljestvo<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-193174-identifier\">Samo kupci iz dr\u017eav, kjer je program na voljo, ga lahko uporabljajo<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-110113-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-hijacking\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140438\/a-hijacking-amazon-prime-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"a hijacking amazon prime\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-hijacking\/\">Amazon Hijacking: How to Protect Your Business<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Seveda je Amazon ogromno in nenehno spreminjajo\u010de se tr\u017ei\u0161\u010de, ki prodajalcem omogo\u010da izkori\u0161\u010danje \u0161tevilnih prilo\u017enosti na podro\u010dju e-trgovine. Vendar pa ne igrajo vsi po pravilih. Tukaj se nau\u010dite, kaj je prevzemanje seznamov in kako se lahko za\u0161\u010ditite pred njim. Vklju\u010dno z na\u0161im webinarjem z odvetnikom Davidom Millerjem!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-361471-identifier\"><strong>QR koda Transparency iz Amazona &#8211; Kako izgleda pe\u010dat odobritve?<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-870606-identifier\">Re\u0161itev, ki jo Amazon ponuja svojim FBA prodajalcem, je pe\u010dat. Ta pe\u010dat je dodeljen proizvajalcu ali lastniku blagovne znamke. Pe\u010dat je dodeljen ASIN-u. Posebnost tega pe\u010data je, da ima vsak svoj edinstven QR kodo. T.j. vsak izdelek ima svojo ID. Kopiranje pe\u010data zato ni mogo\u010de, saj bi sistem prepoznal, da je podvojen.<\/p><p class=\"theme-wp-block gb-responsive-914394-identifier\">Vsak izdelek, odobren za Transparency, mora imeti svoj nalepko z QR kodo. QR koda mora biti jasno prikazana na zunanji embala\u017ei vsake enote izdelka. QR koda se imenuje tudi Transparency 2D \u010drtna koda. Nalepko QR kode lahko prepoznamo po posebnem simbolu Transparency (simbol T) in prodajalec lahko izbira med tremi oblikami nalepk. Nalepke so nekoliko razli\u010dne. Vendar pa je na vseh nalepkah ponavljajo\u010d vzorec. QR koda je prikazana za simbolom T. Simbol Transparency je obi\u010dajno v modri barvi. Privzeto je kvadratna QR koda natisnjena v \u010drni in beli barvi. Nalepke QR kode se v nadaljevanju imenujejo nalepke. To je tudi trenutno ime Amazona za nalepke.<\/p><p class=\"theme-wp-block gb-responsive-771286-identifier\">QR kode (nalepke) so na voljo v razli\u010dnih velikostih:<\/p><p class=\"theme-wp-block gb-responsive-696832-identifier\">&#8211; Nalepka 1 &#8211; velikost: 2,8 x 2,8 cm<\/p><p class=\"theme-wp-block gb-responsive-199363-identifier\">&#8211; Nalepka 2 &#8211; velikost: 4,5 x 2 cm<\/p><p class=\"theme-wp-block gb-responsive-653216-identifier\">&#8211; Nalepka 3 &#8211; velikost: 3,5 x 3,5 cm<\/p><p class=\"theme-wp-block gb-responsive-345638-identifier\">Transparency koda je alfanumeri\u010dna vrednost, ki je bodisi 26 \u0161tevilk, ki se za\u010dnejo z AZ ali ZA (kar pomeni skupno 29 \u0161tevilk, saj je predpona AZ\/ZA lo\u010dena od \u010dasti s podpi\u010djem), ali 38-\u0161tevil\u010dni SGTIN. (<a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G202008510?language=de_DE&amp;ref=efph_G202008510_cont_G201100910\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Vir<\/a>)<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-412867-identifier\"><strong>Transparency nalepke &#8211; Kako deluje za\u0161\u010dita blagovne znamke Amazon?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-791649-identifier\">Nalepke je mogo\u010de naro\u010diti pri <a href=\"https:\/\/www.finelinetech.com\/transparency-by-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fineline Tech<\/a>. V prihodnosti bo simbol Transparency prav tako prikazan v spletni trgovini Amazon, \u010de gre za Transparency izdelek. Tako bo mogo\u010de neposredno na platformi Amazon videti, ali je izdelek originalen. Simbol T s tekstom \u201cPreverjeno s Transparency\u201d bo prikazan. Ve\u010d informacij o izdelku je na voljo preko \u201cIzvedite ve\u010d\u201d.<\/p><p class=\"theme-wp-block gb-responsive-224445-identifier\">Nalepke je mogo\u010de pridobiti na razli\u010dne na\u010dine. Po eni strani je mogo\u010de naro\u010diti ustrezen \u0161tevil\u010dni koli\u010dnik nalepk pri ponudniku storitev, ki jih nato po\u0161ljejo kot nalepke. Druga mo\u017enost je, da nalepke natisnete sami. Za to je mogo\u010de naro\u010diti samolepilne liste nalepk pri Amazonu ali ponudniku storitev, ki imajo ustrezen simbol T na nalepki. QR koda se nato natisne na listih samih po potrebi. Ker je vsaka QR koda edinstvena, je tukaj dodatno zagotovljena varnost.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-541810-identifier\"><strong>Amazon FBA po\u0161iljanje &#8211; Kako se vsak izdelek preveri za avtenti\u010dnost<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-618175-identifier\">Vsak izdelek, ne glede na to, ali se prodaja na Amazonu ali v lastni spletni trgovini, potrebuje to nalepko. Na ta na\u010din se lahko zagotovi, da gre skozi celoten prodajni proces za originalen izdelek. Pri dostavah Amazon skenira izdelek in preveri, ali gre za Transparency izdelek. Najpozneje, ko Amazon po\u0161lje izdelek, se vsaka Transparency koda skenira in preveri za avtenti\u010dnost. Tako artikli Amazona kot tudi artikli prodajnih partnerjev se skenirajo in preverjajo. Ker Amazon samodejno preverja vse izdelke v svojem postopku po\u0161iljanja, je zagotovljena visoka raven varnosti. Poleg Amazona obstaja tudi preverjanje za prodajalce, ki sami izvajajo po\u0161iljanje. V tem primeru Amazon zagotavlja naklju\u010dno preverjanje. Na ta na\u010din lahko Amazon preveri dodatne izdelke in to lahko stori pri vseh prodajalcih. Vendar pa popolno preverjanje pri vseh trgovcih ni mogo\u010de, ker je preve\u010d izdelkov in prodajalcev.<\/p><p class=\"theme-wp-block gb-responsive-15619-identifier\">\u010ce se na Amazonu najdejo neavtenti\u010dni izdelki, se ti lo\u010dijo in obravnavajo lo\u010deno. Izdelek se ponovno pregleda. \u010ce je izdelek ponarejen, ga Amazon confiscira in kasneje uni\u010di. Po tem, ko je bil najden ponarejen izdelek, bo seznam izdelka na Amazon prodajalcu blokiran, da se prepre\u010di nadaljnje kro\u017eenje ponarejenih izdelkov. \u010ce se to zgodi ve\u010d kot enkrat, bo Amazon prodajalca opozoril in kaznoval. To lahko vodi do blokiranja celotnega ra\u010duna Amazon Seller.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-279686-identifier layout-ba\">\n\n\t\t<div class=\"text-banner-cta text-banner-ba-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tOdkrijte svoj potencial rasti\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tProdajate s dobi\u010dkom? Ohranite svojo dobi\u010dkonosnost z SELLERLOGIC Business Analytics za Amazon. Zdaj preizkusite 14 dni.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/sl\/business-analytics-tool-amazon\" target=\"_blank\" rel=\"noreferrer noopener\">\n\t\t\t\tIzvedite ve\u010d\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-363652-identifier\"><strong>Marketing blagovne znamke &#8211; Kupci Amazona lahko sami preverijo va\u0161e izdelke in pridobijo informacije<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-749969-identifier\">Poleg Amazona in prodajalcev, ki sami po\u0161iljajo, lahko kupci tudi ugotovijo, ali gre za originalen izdelek. To daje kupcem prilo\u017enost, da sami preverijo pe\u010dat odobritve in zagotovijo, da gre za pravi izdelek. Potrebno je, da kupci prenesejo aplikacijo Transparency za Apple iOS iz App Store ali za Android iz Google Playstore. S pomo\u010djo aplikacije lahko skenirajo QR kodo in se izvede preverjanje skenirane nalepke. Po preverjanju dobi kupec zeleno kljukico za originalen izdelek. To kupcu sporo\u010da, da ne gre za ponarejen izdelek. V primeru ponarejenega izdelka se prika\u017ee rde\u010d kri\u017e. Takrat lahko kupec predpostavi, da to ni originalen izdelek. Ima nato mo\u017enost, da obvesti Amazon in vrne izdelek.<\/p><p class=\"theme-wp-block gb-responsive-581751-identifier\">Poleg vidika izogibanja ponarejenim izdelkom obstaja tudi mo\u017enost posredovanja informacij o lastni blagovni znamki kupcem. Ta tako imenovani &#8220;marketing blagovne znamke&#8221; pomaga blagovni znamki, da postane bolj prepoznavna. Po tem, ko je bila QR koda skenirana, se lahko prika\u017eejo dodatne informacije o izdelku ali blagovni znamki. Razli\u010dne podrobnosti o izdelku so tukaj zamislive. Na primer, lahko se zagotovi splo\u0161ne informacije o izdelku. To bi lahko bile sestavine, materiali ali alergeni. Poleg splo\u0161nih informacij o izdelku se lahko shranijo tudi informacije o posameznem artiklu. Mesto proizvodnje ali datum proizvodnje bi bila zamisliva.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-516877-identifier\"><strong>Stro\u0161ki Amazon Transparency &#8211; Ali se trud spla\u010da?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-328504-identifier\">Poleg \u010distih finan\u010dnih stro\u0161kov je potreben \u010das za program Amazon Transparency pomemben dejavnik. Ker se finan\u010dni stro\u0161ki lahko izra\u010dunajo na nalepko, je trud razmeroma enostavno oceniti. Situacija je druga\u010dna pri potrebnih korakih, ki jih je treba izvesti, in omejitvah, ki iz tega izhajajo.<\/p><p class=\"theme-wp-block gb-responsive-923121-identifier\">Da bi sistem deloval, je potrebno izvesti ve\u010d korakov, ki jih je treba upo\u0161tevati. \u010ce je bil ustvarjen pe\u010dat za izdelek, bodo sprejeti le izdelki s tem pe\u010datom. Tako je od tega trenutka naprej pe\u010dat vedno potreben. Nalepka (pe\u010dat) mora biti name\u0161\u010dena na zunanji strani izdelka, jasno vidna. Mora biti na isti strani kot \u010drtna koda ASIN. V avtomatiziranem postopku Amazona se tako samodejno skenira \u010drtna koda izdelka (ASIN) in preveri avtenti\u010dnost izdelka. \u010ce se uporablja polietilenska vre\u010dka ali embala\u017ea, mora biti nalepka name\u0161\u010dena na zunanji strani embala\u017ee.<\/p><p class=\"theme-wp-block gb-responsive-46139-identifier\">V primeru vra\u010dil brez polietilenske vre\u010dke in brez transparency kode izdelek ne more ve\u010d biti razvr\u0161\u010den v FBA skladi\u0161\u010de. Izdelek bo nato vrnjen prodajalcu. Prodajalec mora nato izdelek ponovno zapakirati in nanj nalepiti novo nalepko. Nato se izdelek lahko po\u0161lje nazaj v skladi\u0161\u010de Amazon FBA. Kot je omenjeno zgoraj, morajo imeti vsi izdelki, ne glede na prodajni kanal, nalepko Transparency. \u201cVsi prodajni kanali\u201d v tem primeru pomeni tiste poleg <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/selling-with-amazon-fba\/\">Amazon FBA<\/a>, lastne po\u0161iljke na prodaji na Amazonu, lastne spletne trgovine ali druge platforme. \u010cisti finan\u010dni stro\u0161ki so pribli\u017eno 1-5 centov na nalepko.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-669566-identifier\"><strong>Zaklju\u010dek<\/strong> \u2013 Program Amazon Transparency v pregledu<\/h2><p class=\"theme-wp-block gb-responsive-124266-identifier\">Amazon Transparency nudi pomembno za\u0161\u010dito pred ponarejenimi izdelki. Ponarejeni izdelki se samodejno zaznajo in odstranijo iz prodajnega procesa. Prodajalci Amazona, ki v obtok prinesejo ponarejene izdelke, dobijo blokado svojega seznama in \u2013 v primeru ponovitve \u2013 blokado ra\u010duna na Amazonu. Negativnim ocenam izdelkov, ki temeljijo na ponarejenem izdelku, se bo v prihodnje izognilo. Poleg tega je marketing blagovne znamke pomembna to\u010dka. Izdelek z nalepko Transparency se zdi vi\u0161je kakovosti in ustvarja ve\u010d zaupanja pri kupcu. Poleg tega so na voljo informacije o izdelku, povezane z nalepko Transparency.<\/p><p class=\"theme-wp-block gb-responsive-532133-identifier\">Po drugi strani pa je tukaj potreben ve\u010dji trud. Poleg finan\u010dnih stro\u0161kov je treba nalepke pritrditi na vse artikle. Vra\u010dila, katerih embala\u017ea je bila odprta, mora ponovno zapakirati proizvajalec. Nova nalepka je vedno potrebna za ustrezne izdelke. Ko je ta korak opravljen, ni mo\u017enosti, da bi se Amazon vrnil nazaj.<\/p><p class=\"theme-wp-block gb-responsive-740850-identifier\">Potrebno je pretehtati trud in koristi med seboj. Pomembno je oceniti, ali so ponarejeni izdelki v obtoku in ali imajo pomemben vpliv na va\u0161e podjetje. Poleg tega je potrebno preveriti, ali je marketing blagovne znamke pomemben dejavnik. \u010ce bo v prihodnosti simbol Transparency prikazan na izdelkih, bi to lahko imelo vpliv na pove\u010danje prodaje. Te prednosti je treba uravnote\u017eiti z ve\u010djim trudom. <br>Z veseljem vam svetujemo. Kontaktirajte nas na: <a href=\"https:\/\/www.nolte-digital.de\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">www.Nolte-digital.de<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-780289-identifier\">Pogosta vpra\u0161anja<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1736444789984\"><strong class=\"schema-faq-question\"><strong>Kaj je program Amazon Transparency?<\/strong><\/strong> <p class=\"schema-faq-answer\">Program Amazon Transparency je storitev za serijalizacijo izdelkov, namenjena boju proti ponarejanju in zagotavljanju avtenti\u010dnosti izdelkov. Z uporabo edinstvenih, skenirljivih kod na vsakem izdelku omogo\u010da strankam, da preverijo, ali prejemajo pristne izdelke. Ta program pomaga za\u0161\u010dititi integriteto blagovne znamke, pove\u010duje zaupanje strank in zagotavlja dragocene vpoglede v dobavno verigo.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1736444808496\"><strong class=\"schema-faq-question\"><strong>Kako se pridru\u017eim programu Amazon Transparency?<\/strong><\/strong> <p class=\"schema-faq-answer\">Za pridru\u017eitev programu Amazon Transparency za\u010dnite z vpisom svoje blagovne znamke preko Amazonovega registra blagovnih znamk. Ko ste registrirani, oddajte prijavo preko Amazon Seller ali Vendor Central. Po odobritvi boste prejeli edinstvene Transparency kode za svoje izdelke. Te kode nanesite na embala\u017eo svojih izdelkov pred po\u0161iljanjem in prodajo. To zagotavlja, da so va\u0161i izdelki skenirani in preverjeni za avtenti\u010dnost, kar \u0161\u010diti va\u0161o blagovno znamko in pove\u010duje zaupanje strank.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1736445098831\"><strong class=\"schema-faq-question\"><strong>Kak\u0161ne so prednosti pridru\u017eitve programu Transparency Amazon kot prodajalec?<\/strong><\/strong> <p class=\"schema-faq-answer\">Pridru\u017eitev programu Transparency Amazon prina\u0161a prodajalcem koristi z za\u0161\u010dito integritete blagovne znamke preko edinstvenih kod, pove\u010danjem zaupanja strank z verificirano avtenti\u010dnostjo in zagotavljanjem konkuren\u010dne prednosti. Prodajalci pridobijo podrobne vpoglede v dobavno verigo in u\u017eivajo brezhibno integracijo z Amazonovo platformo. To vodi do pove\u010danja zadovoljstva strank in zvestobe, kar pove\u010duje skupno prodajo.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1736445117089\"><strong class=\"schema-faq-question\"><strong>Koliko me bo stal program Amazon Transparency?<\/strong><\/strong> <p class=\"schema-faq-answer\">Stro\u0161ki programa Amazon Transparency se razlikujejo glede na koli\u010dino kod, ki jih potrebujete. Na splo\u0161no se gibljejo od 0,01 do 0,05 USD na kodo, odvisno od obsega. Dodatne pristojbine se lahko zara\u010dunajo za posebne storitve ali vi\u0161je koli\u010dine, zato je priporo\u010dljivo, da se neposredno obrnete na Amazon za natan\u010dno ponudbo, prilagojeno va\u0161im potrebam.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-427294-identifier has-small-font-size\">Zasluge za slike v vrstnem redu po pojavljanju: \u00a9 jdrv &#8211; stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Jasna vizija \u2013 Zakaj program Amazon Transparency obstaja Poro\u010dilo OECD izpred nekaj let analizira koli\u010dino ponarejenih in piratskih izdelkov v svetovni trgovini, ocenjuje volumen 509 milijard USD (3,3% svetovne trgovine) v letu 2016, kar je pove\u010danje s 2,5% v letu 2013. Poudarja pomembna tveganja za intelektualno lastnino, pri \u010demer sta Kitajska in Hongkong glavna izvora,<\/p>\n","protected":false},"author":3,"featured_media":77970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1386,1485],"tags":[],"class_list":["post-228507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nasveti-in-triki","category-prodaja-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Program Amazon Transparency: Kako Amazon obravnava piratstvo izdelkov<\/title>\n<meta name=\"description\" content=\"Program Amazon Transparency: Stro\u0161ki in postopek, kako se za\u0161\u010dititi pred piratstvom izdelkov. 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/program-amazon-transparency-2025-kako-amazon-obravnava-piratstvo-izdelkov\/#faq-question-1736444789984\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/program-amazon-transparency-2025-kako-amazon-obravnava-piratstvo-izdelkov\/#faq-question-1736444789984\",\"name\":\"Kaj je program Amazon Transparency?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Program Amazon Transparency je storitev za serijalizacijo izdelkov, namenjena boju proti ponarejanju in zagotavljanju avtenti\u010dnosti izdelkov. Z uporabo edinstvenih, skenirljivih kod na vsakem izdelku omogo\u010da strankam, da preverijo, ali prejemajo pristne izdelke. Ta program pomaga za\u0161\u010dititi integriteto blagovne znamke, pove\u010duje zaupanje strank in zagotavlja dragocene vpoglede v dobavno verigo.\",\"inLanguage\":\"sl-SI\"},\"inLanguage\":\"sl-SI\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/program-amazon-transparency-2025-kako-amazon-obravnava-piratstvo-izdelkov\/#faq-question-1736444808496\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/program-amazon-transparency-2025-kako-amazon-obravnava-piratstvo-izdelkov\/#faq-question-1736444808496\",\"name\":\"Kako se pridru\u017eim programu Amazon Transparency?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Za pridru\u017eitev programu Amazon Transparency za\u010dnite z vpisom svoje blagovne znamke preko Amazonovega registra blagovnih znamk. Ko ste registrirani, oddajte prijavo preko Amazon Seller ali Vendor Central. Po odobritvi boste prejeli edinstvene Transparency kode za svoje izdelke. Te kode nanesite na embala\u017eo svojih izdelkov pred po\u0161iljanjem in prodajo. 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