{"id":228513,"date":"2023-01-05T15:29:47","date_gmt":"2023-01-05T15:29:47","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/prepricing-kriznega-produkta-strategija-ne-samo-za-prodajalce-blagovnih-znamk\/"},"modified":"2023-01-05T15:29:47","modified_gmt":"2023-01-05T15:29:47","slug":"prepricing-kriznega-produkta-strategija-ne-samo-za-prodajalce-blagovnih-znamk","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/prepricing-kriznega-produkta-strategija-ne-samo-za-prodajalce-blagovnih-znamk\/","title":{"rendered":"Prepricing kri\u017enega produkta \u2013 strategija (ne samo) za prodajalce blagovnih znamk"},"content":{"rendered":"

SELLERLOGIC si vedno prizadeva ustvarjati odli\u010dne izdelke, ki omogo\u010dajo prodajalcem na Amazonu, da prodajajo bolje in gospodarsko bolj trajnostno. Ustvarjanje novih in izbolj\u0161anje obstoje\u010dih izdelkov je osrednji del teh prizadevanj. Raz\u0161iritev Repricer-ja z medproizvodno strategijo je obogatitev za trgovce vseh vrst.<\/p>

\u0160e posebej, ko prodajate izdelke blagovnih znamk \u2013 ki jih obi\u010dajno ponuja le en prodajalec \u2013 se Buy Box obi\u010dajno samodejno ohranja in zato ni potrebno za to tekmovati. To pa ne pomeni, da tu ni konkuren\u010dnega boja. Nasprotno, ta se odvija na drugi ravni \u2013 namre\u010d na strani rezultatov iskanja, namesto na strani podrobnosti o izdelku.<\/p>

Konkuren\u010dna bitka na vseh ravneh<\/h2>

Tukaj je primer iz prakse: Ste proizvajalec posebej trpe\u017enih \u0161portnih nogavic in jih \u017eelite prodati kot izdelek blagovne znamke na Amazonu. Nalo\u017eite nogavice na Amazon in zdaj \u010dakate, da poletijo iz va\u0161ih polic v nakupovalne ko\u0161arice strank. Prepri\u010dani ste, da bo va\u0161 nov izdelek dosegel visoko vidnost, saj izpolnjujete vse relevantne pogoje: Imate dober izdelek, visoko kakovostne fotografije na strani podrobnosti o izdelku, dobro Amazon SEO<\/a> in \u2013 kar je najpomembneje \u2013 nobene konkurence za Buy Box, saj prodajate preko blagovne znamke in ne preko trgovskega blaga.<\/p>

Po nekaj dneh pregledate prodajne \u0161tevilke in razo\u010darano ugotovite, da je rezultat precej razo\u010darajo\u010d. Zakaj? Kratek pogled na rezultate iskanja vam razkrije odgovor. \u010ce v iskalno vrstico Amazon vpi\u0161ete \u201e\u0161portne nogavice\u201d, se va\u0161e nogavice sprva sploh ne prika\u017eejo, namesto tega pa se prika\u017eejo nogavice konkurence \u2013 drugi prodajalci blagovnih znamk, ki ponujajo podoben izdelek. Poleg tega ti prodajalci svoje oglase postavijo po 15 % ni\u017eji ceni. Prav to je v tem primeru odlo\u010dilna to\u010dka.<\/p>\n\t

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\n\t\tZdaj preverite zmogljivost Repricer!\t<\/p>\n\n

SELLERLOGIC Repricer<\/p><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t

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\u017delite preizkusiti SELLERLOGIC Repricer?<\/strong><\/p>

Prepri\u010dajte se v varnem demo okolju o na\u0161em orodju \u2013 brez obveznosti in brezpla\u010dno. Nimajo\u010d ni\u010desar za izgubiti! Preizkusite funkcije in lastnosti SELLERLOGIC Repricer-ja v testnem okolju \u2013 brez potrebe po povezovanju va\u0161ega Amazon ra\u010duna.<\/p>

P.S.: 14-dnevna preizkusna doba vam je na voljo tudi po registraciji!<\/p>

Za\u010dnite demo zdaj<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n

Relevanca cene izdelka preko Buy Box<\/h2>

Amazon je kot eno najbolj usmerjenih podjetij k strankam na svetu seveda pozoren na to, da so cene izdelkov na svoji platformi \u010dim bolj konkuren\u010dne. To pomeni tudi, da so prodajalci, ki prodajajo po konkuren\u010dnih cenah in je njihovo oblikovanje cen fleksibilno, nagrajeni z ve\u010djo vidnostjo na platformi in posledi\u010dno vi\u0161jim rangiranjem.<\/p>

Na strani rezultatov iskanja igra cena prav tako pomembno vlogo kot na strani podrobnosti o izdelku. \u017de vizualno so cene pri rezultatih iskanja namerno izpostavljene in pritegnejo pozornost strank \u0161e preden sploh preberejo oglas.<\/p>

\"Posnetek<\/figure>

Na kratko: Nakupne odlo\u010ditve strank Amazon mo\u010dno vplivajo na ceno izdelka. Seveda bo verjetno kak\u0161en prodajalec, ki lahko zaradi brezkonkuren\u010dnosti svojih izdelkov cene dolo\u010da zgolj glede na \u017eeleno mar\u017eo in povpra\u0161evanje. Vendar pa ve\u010dina svoje cene dolo\u010da tudi na podlagi konkurence. Tako se zagotovi, da cena izdelka ostane privla\u010dna, kar pove\u010duje prodajne \u0161tevilke in posledi\u010dno tudi rangiranje v iskanju na Amazonu.<\/p>

V zgoraj omenjenem primeru bi bila ena od ve\u010d usmerjenih strategij prilagoditev cene \u017ee uveljavljenim izdelkom, torej zni\u017eanje cene za 15 %. Vendar to \u0161e ni vse. Vsi vemo, da je Amazon ena najbolj dinami\u010dnih e-trgovinskih platform na svetu in se to odra\u017ea tudi v oblikovanju cen izdelkov. Kdor \u017eeli uspe\u0161no prodajati, mora ostati na teko\u010dem. To velja tako za prodajalce blagovnih znamk kot tudi za prodajalce trgovskega blaga.<\/p>

Re\u0161itev SELLERLOGIC<\/h2>

Medproizvodna strategija SELLERLOGIC jim omogo\u010da, da izbrani izdelek primerjajo z do 20 podobnimi konkuren\u010dnimi izdelki in ceno ustrezno prilagodijo. Za to morate preprosto izvesti naslednje korake.<\/p>

  1. V Repricer pojdite na \u201eMoji izdelki\u201d<\/li>
  2. Izberite izdelek, na katerega se bo uporabila medproizvodna strategija<\/li>
  3. Na podlagi ASIN dolo\u010dite, kateri izdelki naj bodo uporabljeni za primerjavo.<\/li>
  4. Vpi\u0161ite, kak\u0161ne razlike v cenah naj imajo shranjeni izdelki v primerjavi z va\u0161imi izdelki. Ne pozabite dodati minusnega znaka, \u010de \u017eelite prodajati ceneje (npr. \u201e-0,5″, \u010de \u017eelite prodajati za 50 centov ceneje kot konkurenca).<\/li><\/ol><\/div>
    \"Medproizvodno<\/a>
    Izberite izdelek, na katerega se bo uporabila medproizvodna strategija.<\/figcaption><\/figure>
    \"Medproizvodno<\/a>
    Na podlagi ASIN dolo\u010dite, kateri izdelki naj bodo uporabljeni za primerjavo.<\/figcaption><\/figure>
    \"Medproizvodno<\/a>
    Vpi\u0161ite razlike v cenah v primerjavi s konkuren\u010dnim izdelkom. V tem primeru zahtevate 50 centov ve\u010d kot konkurenca.<\/figcaption><\/figure>

    Nastavitve lahko v okviru strategije \u0161e bolj prilagodite svojim \u017eeljam, tako lahko na primer druge prodajalce dodate na \u010drno ali belo listo ali izberete, ali naj bodo zajeti samo FBA ali FBM prodajalci. O teh mo\u017enostih se lahko ve\u010d izveste v spodnjem videu.<\/p>

    Avtomatizirana optimizacija cen prina\u0161a \u0161e dodatne prednosti za vas: Uporaba medproizvodne strategije zagotavlja, da va\u0161a oblikovanje cen ostane \u010dim bolj privla\u010dno, hkrati pa prepre\u010duje prenizko cenitev in s tem povezane izgube mar\u017ee. Kajti Repricer od SELLERLOGIC se vedno giblje znotraj vnaprej dolo\u010denih minimalnih in maksimalnih cen. Avtomatsko izra\u010dunavanje cen na podlagi va\u0161ih stro\u0161kov je prav tako mogo\u010de. Tako ohranjate svojo dobi\u010dkonosnost na najpreprostej\u0161i na\u010din!<\/p>

    V tem \u010dlanku je osredoto\u010dena uporaba medproizvodne strategije za prodajalce blagovnih znamk, pri \u010demer se lahko ta uporablja tudi za prodajalce trgovskega blaga.<\/p>

    Primer iz prakse: Prodajate \u0161portne nogavice podjetja Adidas preko trgovskega blaga in opazite drugega prodajalca, ki preko Amazona prodaja podobne nogavice podjetja Snocks in to po\u010dne zelo uspe\u0161no zaradi svoje dinami\u010dne in konkuren\u010dne cene. S pomo\u010djo medproizvodne strategije SELLERLOGIC se lahko prilagodite cenovni strategiji konkurenta in tako prav tako dose\u017eete ve\u010d prodaje.<\/p>

    Podroben vpogled v delovanje in prednosti medproizvodne strategije prepricing lahko dobite tukaj:<\/p>

    \n

    You are currently viewing a placeholder content from Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>

    Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> More Information<\/a> <\/div><\/div>\n<\/div><\/figure>

    Zasluge za sliko: \u00a9 Renars2014 \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

    SELLERLOGIC si vedno prizadeva ustvarjati odli\u010dne izdelke, ki omogo\u010dajo prodajalcem na Amazonu, da prodajajo bolje in gospodarsko bolj trajnostno. Ustvarjanje novih in izbolj\u0161anje obstoje\u010dih izdelkov je osrednji del teh prizadevanj. Raz\u0161iritev Repricer-ja z medproizvodno strategijo je obogatitev za trgovce vseh vrst. \u0160e posebej, ko prodajate izdelke blagovnih znamk \u2013 ki jih obi\u010dajno ponuja le en<\/p>\n","protected":false},"author":6,"featured_media":24163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1515,1698],"tags":[],"class_list":["post-228513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orodja-za-prodajalce-na-amazonu","category-v-lastno-ime"],"yoast_head":"\nDonosno izkoristite medproizvodno strategijo<\/title>\n<meta name=\"description\" content=\"Tisti, ki \u017eelijo zasen\u010diti konkurenco na podlagi ASIN, potrebujejo medproizvodno strategijo od SELLERLOGIC. 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Preizkusite jo danes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sl\/blog\/prepricing-kriznega-produkta-strategija-ne-samo-za-prodajalce-blagovnih-znamk\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-05T15:29:47+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/01\/23135649\/produktuebergreifendes-repricing-sl.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Hannig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Hannig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/prepricing-kriznega-produkta-strategija-ne-samo-za-prodajalce-blagovnih-znamk\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/prepricing-kriznega-produkta-strategija-ne-samo-za-prodajalce-blagovnih-znamk\/\"},\"author\":{\"name\":\"Daniel Hannig\",\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/#\/schema\/person\/a9975b0b7f3f480597f2ec6a37b987e8\"},\"headline\":\"Prepricing kri\u017enega produkta \u2013 strategija (ne samo) za prodajalce blagovnih znamk\",\"datePublished\":\"2023-01-05T15:29:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/prepricing-kriznega-produkta-strategija-ne-samo-za-prodajalce-blagovnih-znamk\/\"},\"wordCount\":957,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/prepricing-kriznega-produkta-strategija-ne-samo-za-prodajalce-blagovnih-znamk\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/01\/23135649\/produktuebergreifendes-repricing-sl.jpeg\",\"articleSection\":[\"Orodja za prodajalce na Amazonu\",\"V lastno ime\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/prepricing-kriznega-produkta-strategija-ne-samo-za-prodajalce-blagovnih-znamk\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/prepricing-kriznega-produkta-strategija-ne-samo-za-prodajalce-blagovnih-znamk\/\",\"name\":\"Donosno izkoristite medproizvodno strategijo\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/prepricing-kriznega-produkta-strategija-ne-samo-za-prodajalce-blagovnih-znamk\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/prepricing-kriznega-produkta-strategija-ne-samo-za-prodajalce-blagovnih-znamk\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/01\/23135649\/produktuebergreifendes-repricing-sl.jpeg\",\"datePublished\":\"2023-01-05T15:29:47+00:00\",\"description\":\"Tisti, ki \u017eelijo zasen\u010diti konkurenco na podlagi ASIN, potrebujejo medproizvodno strategijo od SELLERLOGIC. 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