{"id":228585,"date":"2019-10-21T10:13:00","date_gmt":"2019-10-21T10:13:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba\/"},"modified":"2019-10-21T10:13:00","modified_gmt":"2019-10-21T10:13:00","slug":"izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba\/","title":{"rendered":"Izpolnjeno z Amazonom \u2013 Kdo je primeren za Amazon FBA?"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-572782-identifier\">Na Amazonu v spletnem trgovanju ni mogo\u010de mimo. In tako ni presenetljivo, da se vsako leto ustvari na tiso\u010de novih prodajnih profilov. Vendar pa za\u010detek v e-trgovini in gradnja dobi\u010dkonosnega Amazonovega podjetja ni ma\u010dji ka\u0161elj. Posebna izziv je logistika. Kdor prodaja blago, ga obi\u010dajno ne le proizvaja, temve\u010d tudi skladi\u0161\u010di, pakira in po\u0161ilja. To morda sprva deluje iz lastne gara\u017ee, vendar ko se \u0161tevilo naro\u010dil pove\u010da, to model hitro naleti na svoje meje. Zato je storitev \u201eIzpolnjeno z Amazonom\u201c, na kratko tudi \u201eFulfilled by Amazon\u201c ali preprosto \u201eFBA\u201c, dobrodo\u0161la pomo\u010d, zlasti za za\u010detnike v poslu.<\/p><p class=\"theme-wp-block gb-responsive-313068-identifier\">Toda tudi izku\u0161eni Amazonovi trgovci koristijo od <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/brexit-amazon-fba-ustavi-prenose-zalog-med-eu-in-zdruzenim-kraljestvom-tukaj-je-kaj-lahko-trgovci-storijo\/\">Amazon FBA<\/a>. Velika ve\u010dina prodajalcev na trgu uporablja strategijo ve\u010d kanalov in izkori\u0161\u010da tako Izpolnjeno z Amazonom kot tudi lastne logisti\u010dne strukture. Spletni velikan je optimiziral procese po\u0161iljanja in tako ponuja skoraj popolno re\u0161itev za spletne trgovce. \u010ce \u017eelite tudi vi zmanj\u0161ati trud okoli po\u0161iljanja svojih artiklov in razmi\u0161ljate o za\u010detku z Amazon FBA, vam \u017eelimo s svojim \u010dlankom ponuditi nekaj koristnih vpogledov.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-291988-identifier\">Kaj je Amazon FBA in kako deluje?<\/h2><p class=\"theme-wp-block gb-responsive-59426-identifier\">V normalnih okoli\u0161\u010dinah ste kot trgovec sami odgovorni za svoje blago in morate sami obravnavati vse naloge, povezane s skladi\u0161\u010denjem in po\u0161iljanjem. S programom FBA Amazon trgovcem olaj\u0161a delo, saj se skladi\u0161\u010denje izdelkov ter postopek naro\u010danja in po\u0161iljanja popolnoma obravnavajo s strani Amazona. Kot trgovec morate torej svoje blago le \u0161e poslati v logisti\u010dni center Amazona in se nato ne ukvarjati ve\u010d s skladi\u0161\u010denjem in logistiko po\u0161iljanja. Od zdaj naprej Amazon pakira in po\u0161ilja za vas. Poskrbeti morate le, da je zaloga vedno polna.<\/p><p class=\"theme-wp-block gb-responsive-444380-identifier\">V storitvenem portfelju programa \u201ePo\u0161iljanje preko Amazona\u201c so vklju\u010dene naslednje to\u010dke:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-141694-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-911475-identifier\">Skladi\u0161\u010denje<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-686380-identifier\">Priprava in pakiranje blaga<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-548497-identifier\">Po\u0161iljanje<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-409336-identifier\">Storitve za stranke<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-402517-identifier\">Obravnava vra\u010dil<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-756284-identifier\">Poleg tega va\u0161i artikli pridobijo status Prime ter oznako \u201ePo\u0161iljanje preko Amazona\u201c, na katero mnogi kupci pri izbiri izdelkov pazijo, saj cenijo hitro po\u0161iljanje in odli\u010dno storitev za stranke.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><p class=\"theme-wp-block gb-responsive-11820-identifier\">\u0160e ena prednost storitve Izpolnjeno z Amazonom je enostavna internacionalizacija, saj profesionalno spletno trgovanje \u017ee dolgo deluje po vsej Evropi ali celo globalno. Zlasti v evropskem gospodarskem prostoru je razmeroma enostavno hkrati prodajati na razli\u010dnih Amazonovih trgih. Pri programu Pan-EU, ki je na voljo trgovcem FBA, se Amazon posveti evropski distribuciji blaga in hitremu po\u0161iljanju. Blago je blizu kupcu in ga je mogo\u010de hitro dostaviti. <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/cezmejna-e-trgovina-z-amazonom-kako-uspeti-v-mednarodni-prodaji\/\">Tukaj dobite ve\u010d informacij o internacionalizaciji z Amazonom<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-252651-identifier\">Kak\u0161ne alternative obstajajo za Izpolnjeno z Amazonom?<\/h3><p class=\"theme-wp-block gb-responsive-201677-identifier\">Amazon FBA brez dvoma ponuja \u0161tevilne prednosti. Toda katere alternative imajo prodajalci na Amazonu?<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-761546-identifier\">Izpolnitev s strani trgovca<\/h4><p class=\"theme-wp-block gb-responsive-322516-identifier\">Pendent za po\u0161iljanje preko Amazona je FBM \u2013 \u201eIzpolnitev s strani trgovca\u201c, v sloven\u0161\u010dini \u201ePo\u0161iljanje s strani trgovca\u201c. Spletni trgovec sam pakira in po\u0161ilja blago, skrbi za zalogo in prevzema vse odlo\u010ditve v zvezi z upravljanjem vra\u010dil in storitvami za stranke.<\/p><p class=\"theme-wp-block gb-responsive-815253-identifier\">Izpolnitev s strani trgovca je zelo primerna za obse\u017ene izdelke ali blago, ki se dlje \u010dasa ne prodaja in ga je zato treba dlje \u010dasa skladi\u0161\u010diti, na primer ni\u0161ne izdelke ali unikatne kose. V nasprotnem primeru bi ti artikli v storitvi \u201eIzpolnjeno s strani Amazona\u201c povzro\u010dili visoke stro\u0161ke skladi\u0161\u010denja. Poleg tega se lahko trgovec bolj osredoto\u010di na zadr\u017eevanje strank in tr\u017eenje, tako da vzdr\u017euje neposreden stik s strankami.<\/p><p class=\"theme-wp-block gb-responsive-68100-identifier\">\u010ce pa izdelek prodaja ve\u010d trgovcev, ima FBM-prodajalec v primerjavi s FBA-prodajalcem nekatere pomanjkljivosti. Amazon je vedno imel sum, da daje prednost FBA-izdelkom v boju za <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/infografika-to-je-13-korakov-do-dobicka-amazon-buy-box\/\">Buy Box<\/a> \u2013 pogosto ne glede na ceno. Poleg tega FBM-prodajalec ne more s pomo\u010djo oznake Prime pritegniti pozornosti kupcev Prime. Ta ciljna skupina je najmo\u010dnej\u0161a na Amazonu in naj bi zdaj obsegala ve\u010d kot 200 milijonov kupcev Amazona \u2013 <a href=\"https:\/\/www.handelsblatt.com\/unternehmen\/handel-konsumgueter\/onlinehaendler-amazon-hat-mehr-als-200-millionen-prime-kunden\/27099668.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">saj je ta \u0161tevilka Amazona dosegla \u017ee leta 2021<\/a>.\u00a0\u00a0<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-364595-identifier\">Prime s strani prodajalcev<\/h4><p class=\"theme-wp-block gb-responsive-364871-identifier\">Od leta 2016 obstaja program \u201ePrime s strani prodajalcev\u201c. S tem lahko tudi trgovci, ki imajo lastne skladi\u0161\u010de in se sami ukvarjajo s po\u0161iljanjem, pridobijo oznako Prime.<\/p><p class=\"theme-wp-block gb-responsive-661608-identifier\">Da bi lahko sodeloval v \u201ePrime s strani prodajalcev\u201c, mora trgovec izkazovati odli\u010dno prodajno uspe\u0161nost kot trgovec na Amazonu. Stopnja pravo\u010dasno poslanih po\u0161iljk mora biti najmanj 99 % in stopnja odpovedi pod enim odstotkom. S logotipom Prime se trgovec zavezuje, da bo ponudil po\u0161iljanje blaga znotraj Nem\u010dije v 24 urah in v Avstrijo v 48 urah brez dodatnih stro\u0161kov za kupce Prime. Po\u0161iljkova etiketa je trgovcu na voljo preko Amazona.<\/p><p class=\"theme-wp-block gb-responsive-638556-identifier\">\u0160e posebej pikantno: Amazon dolo\u010da prevoznika, kar lahko pove\u010da dejanske stro\u0161ke po\u0161iljanja. Skladi\u0161\u010da morajo biti v Nem\u010diji, da lahko prevozniki, ki jih izbere Amazon, prevzamejo in dostavijo po\u0161iljke iz skladi\u0161\u010d. Amazon prevzema storitve za stranke in s tem tudi odlo\u010ditev o vra\u010dilu artiklov.<\/p><p class=\"theme-wp-block gb-responsive-21364-identifier\">Lepo pakiranje, ki ga mora trgovec nositi. Hkrati stro\u0161ki za po\u0161iljanje (pakirni material, delovna sila, stro\u0161ki skladi\u0161\u010denja itd.) obremenjujejo njegove ramena.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-37087-identifier\" id=\"nachteile-und-schwachen-von-fulfillment-by-amazon\">Pomanjkljivosti in slabosti izpolnjenosti s strani Amazona<\/h2><div class=\"wp-block-image gb-responsive-153757-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA.jpeg\" alt=\"Z izpolnjenjem s strani Amazona je \u0161iritev v Srednjo Evropo ali celo v ZDA razmeroma enostavna.\" class=\"wp-image-65757\" title=\"190904-Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fails\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-260882-identifier\">Kot je razvidno iz prej\u0161njega seznama, so prednosti izpolnjenosti s strani Amazona o\u010ditne: Vse posamezne segmente izpolnjenja popolnoma prevzame Amazon. Tako se lahko prodajalci na tr\u017enici popolnoma osredoto\u010dijo na svoje poslovanje in najte\u017eje procese prenesejo na Amazon.<\/p><p class=\"theme-wp-block gb-responsive-729681-identifier\">Toda nih\u010de ni popoln, tudi po\u0161iljanje preko Amazona ne.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-743606-identifier\">Stro\u0161ki in pristojbine za izpolnitev s strani Amazona<\/h4><p class=\"theme-wp-block gb-responsive-595963-identifier\">Seveda tak obse\u017een servis ni brezpla\u010den. Skladi\u0161\u010denje, po\u0161iljanje, upravljanje vra\u010dil in storitve za stranke so odli\u010dne in imajo ustrezen stro\u0161ek. To zagotovo ni pomanjkljivost, temve\u010d nujnost. Na kaj bi morali trgovci paziti, so dodatni pogodbeni pogoji. Na primer, artikli, ki so se v skladi\u0161\u010du Amazona zadr\u017eevali dlje kot 365 dni, so obdav\u010deni s pristojbino za dolgoro\u010dno skladi\u0161\u010denje. Trgovci pa se temu lahko enostavno izognejo, \u010de uvedejo samodejno vra\u010dilo.<\/p><p class=\"theme-wp-block gb-responsive-630777-identifier\">\u0160e en kamen spotike so stroga pravila, kako morajo biti paketi in palete pakirani za dostavo v skladi\u0161\u010de ter katere smernice je treba v osnovi izpolniti. Zato je zelo pomemben natan\u010den pregled pogojev naro\u010dila.<\/p><p class=\"theme-wp-block gb-responsive-229341-identifier\">Tukaj najdete podrobne informacije o temi stro\u0161ki Amazon FBA: <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/stroski-amazon-fba-vse-pristojbine-za-leto-2025-na-enem-mestu\/\">Te pristojbine za prodajo in po\u0161iljanje preko Amazona vas \u010dakajo<\/a>.\u00a0<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-247140-identifier\">Skladi\u0161\u010denje blaga v tujini<\/h4><p class=\"theme-wp-block gb-responsive-537025-identifier\">Ko je blago poslano Amazonu, Amazon sam odlo\u010di, v katerem logisti\u010dnem centru bo blago skladi\u0161\u010deno. Tako se lahko zgodi, da so artikli skladi\u0161\u010deni tudi v skladi\u0161\u010dih na Poljskem in \u010ce\u0161kem.<\/p><p class=\"theme-wp-block gb-responsive-70059-identifier\">Ta okoli\u0161\u010dina lahko povzro\u010di, da boste kot trgovec morali pla\u010devati davek na dodano vrednost v teh dr\u017eavah. <a href=\"https:\/\/www.taxdoo.com\/de\/blog\/amazon-polen-tschechien-cee-umsatzsteuer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Taxdoo se je obse\u017eno ukvarjal z dav\u010dno obravnavo FBA-skladi\u0161\u010d na \u010ce\u0161kem in Poljskem.<\/a><\/p><p class=\"theme-wp-block gb-responsive-654824-identifier\">Obstaja tudi mo\u017enost, da svojo blago izklju\u010dite iz programa CEE \/ PAN-EU (Srednja in Vzhodna Evropa \/ Panevropsko). To pa prina\u0161a kazensko pristojbino na paket.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-947155-identifier\">Blagovna znamka in tr\u017eenje<\/h4><p class=\"theme-wp-block gb-responsive-483875-identifier\">\u0160e ena pomanjkljivost za nekatere trgovce na tr\u017enici je blagovna znamka paketov, ki se po\u0161iljajo preko izpolnjenosti s strani Amazona. Spletni trgovec, ki \u017eeli stranke obdr\u017eati pri sebi, tako da ponudi posebno storitev ali implementira dolo\u010dene tr\u017ene ukrepe, nima mo\u017enosti, da bi to uresni\u010dil preko blagovne znamke po\u0161iljk. Paketi so ozna\u010deni z logotipom Amazona in po\u0161iljanje preko Amazona kupcu sugerira, da kupuje tudi pri Amazonu. Ve\u010dina strank sploh ne opazi, da za tem stoji neodvisen trgovec.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-236282-identifier\">Napake FBA \u2013 in njihove re\u0161itve<\/h4><p class=\"theme-wp-block gb-responsive-83855-identifier\">\u0160e ena pomanjkljivost, ki je lahko zelo draga, so tako imenovane napake FBA. Postopki naro\u010danja in po\u0161iljanja v izpolnjevalnem centru Amazona so zelo kompleksni in prihaja do napak, ki jih spletni trgovec pogosto niti ne opazi. Na primer, izdelki se lahko izgubijo ali po\u0161kodujejo. Te napake stanejo denar, veliko denarja. Prodajalci na tr\u017enici lahko zaradi napak FBA izgubijo do 3 % svojega letnega bruto prometa.<\/p><p class=\"theme-wp-block gb-responsive-361694-identifier\">Toda za te te\u017eave, s katerimi se soo\u010dajo prodajalci Amazona v programu \u201eIzpolnjeno s strani Amazona\u201c, obstaja na sre\u010do enostavna re\u0161itev. <a href=\"https:\/\/www.sellerlogic.com\/sl\/amazon-lost-and-found\/\">SELLERLOGIC Lost &#038; Found Full-Service<\/a> nem\u0161kega vodilnega je va\u0161 partner za profesionalno analizo in povra\u010dilo napak FBA.<\/p><p class=\"theme-wp-block gb-responsive-975927-identifier\">Zakaj je Lost &#038; Found Full-Service pravi mejnik na va\u0161i poti od prodajalca do bestselerja?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-854274-identifier\"><li class=\"theme-wp-block gb-responsive-737426-identifier\">Ne potrebujete analizirati FBA-poro\u010dil, zbirati informacije in jih kopirati v Seller Central ali se ukvarjati s stresno komunikacijo z Amazonom. Lost &#038; Found opravi vsak korak na poti do uspe\u0161nega povra\u010dila FBA v va\u0161em imenu.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-217052-identifier\"><li class=\"theme-wp-block gb-responsive-217991-identifier\">Sistem, podprt z umetno inteligenco, zagotavlja nemotene procese in maksimalna povra\u010dila. Programska oprema SELLERLOGIC spremlja va\u0161e FBA-transakcije 24\/7 in samodejno prepoznava napake, ki jih drugi ponudniki spregledajo. Tako takoj uveljavlja va\u0161e zahtevke, da lahko z SELLERLOGIC dose\u017eete najve\u010dje vi\u0161ine povra\u010dil zaradi napak FBA.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-569297-identifier\"><li class=\"theme-wp-block gb-responsive-201716-identifier\">Lost &#038; Found Full-Service prepoznava napake FBA do 18 mesecev nazaj in tako pokriva celotno obdobje brez vrzeli. Vsak mesec, v katerem se ne registrirate, izgubljate dragocene zahtevke za povra\u010dilo in s tem denar.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-504110-identifier\"><li class=\"theme-wp-block gb-responsive-686479-identifier\">Strokovnjaki SELLERLOGIC pretvorijo napake Amazona v denar, ki vam pripada. Poskrbimo za vsak podrobnost, da dobite svoje denar nazaj.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-914027-identifier\">Pri tem uporaba Lost &#038; Found ne vklju\u010duje osnovnih stro\u0161kov. Provizijo v vi\u0161ini 25 % Amazonovega povra\u010dila zara\u010dunamo le, \u010de ste to povra\u010dilo dejansko prejeli. \u010ce ni ni\u010d povrnjeno, tudi stro\u0161ki ne nastanejo.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-183610-identifier layout-explore\">\n\n\t\t<div class=\"text-banner-cta text-banner-explore-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tRaziskujte SELLERLOGIC Lost &#038; Found polno storitev\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tVa\u0161a Amazonova povra\u010dila, ki jih obravnavamo mi. Nova vseobsegajo\u010da storitev.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dnite zdaj<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-95615-identifier\" id=\"lagerung-der-waren-im-ausland\">Zaklju\u010dek: Izpolnjeno s strani Amazona za vse?<\/h3><p class=\"theme-wp-block gb-responsive-12561-identifier\">Obstaja milijone potencialnih kupcev Prime samo na Amazon.de \u2013 kupna sposobna ciljna skupina, ki ve\u010dkrat na mesec nakupuje na tr\u017enici. Ta ciljna skupina aktivno i\u0161\u010de ponudbe Prime \u2013 storitev, ki je vklju\u010dena v program FBA. Hkrati imajo FBA-izdelki z ve\u010djo verjetnostjo Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-97958-identifier\">Prednosti Amazona FBA so o\u010ditne. Na splo\u0161no je program izpolnjenja Amazona, razen redkih izjem, primeren za \u0161iroko mno\u017eico trgovcev na tr\u017enici. Ker pa se stro\u0161ki skladi\u0161\u010denja obra\u010dunavajo po kubi\u010dnih metrih in \u010dasu skladi\u0161\u010denja, je uporaba FBA za obse\u017ene izdelke, ki se redko prodajajo, ve\u010dinoma manj privla\u010dna.<\/p><p class=\"theme-wp-block gb-responsive-977604-identifier\">Kdor si prizadeva za pravo rast na Amazonu, ne more mimo avtomatizacije svojih procesov, kot so po\u0161iljanje, upravljanje blaga, <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/14-najvecjih-napak-pri-ponovni-cenitvi\/\">ponovno dolo\u010danje cen<\/a> ali odpravljanje napak FBA. \u010ce ste \u017ee prodajalec na Amazonu, uporabljate FBA ali to nameravate, vam z veseljem svetujemo glede analize napak in ponovnega dolo\u010danja cen. Ne oklevajte in nas kontaktirajte na <strong>+49 211 900 64 0<\/strong> ali <strong>cs-de@sellerlogic.com <\/strong>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-286218-identifier\">Pogosto zastavljena vpra\u0161anja<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1728550961361\"><strong class=\"schema-faq-question\"><strong>Kaj je Amazon FBA?<\/strong><\/strong> <p class=\"schema-faq-answer\">V programu FBA Amazon prevzame za trgovca shranjevanje izdelkov ter procese naro\u010danja in po\u0161iljanja. Kot trgovec morate torej svoje blago le \u0161e poslati v logisti\u010dni center Amazona in se nato ne ukvarjati ve\u010d s skladi\u0161\u010denjem in logistiko po\u0161iljanja. Od zdaj naprej Amazon pakira in po\u0161ilja za vas. Preprosto morate paziti, da je zaloga vedno polna.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1728550975688\"><strong class=\"schema-faq-question\"><strong>Kako deluje Fulfillment by Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Trgovec FBA po\u0161lje svoje blago iz lastnega skladi\u0161\u010da ali neposredno od proizvajalca v logisti\u010dni center Amazona. Od tam prevzame Amazon in poskrbi za izbiro in pakiranje artiklov po prejetju naro\u010dila, po\u0161iljanje, upravljanje vra\u010dil in storitve za stranke.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1728550991187\"><strong class=\"schema-faq-question\"><strong>Kaj je Seller-Fulfilled-Prime?<\/strong><\/strong> <p class=\"schema-faq-answer\">Fulfillment by Merchant (kratko FBM) je nasprotni model Fulfilled by Amazon. Pri tem trgovec sam shranjuje svoje blago in prevzema celoten postopek naro\u010danja in po\u0161iljanja. Amazon ponuja le platformo, na kateri se izdelki prodajajo. Vendar pa lahko tudi tukaj trgovci dose\u017eejo status Prime za svoje ponudbe, \u010de se kvalificirajo, tako da izpolnijo dolo\u010dene zmogljivostne in kakovostne zna\u010dilnosti.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1728551004919\"><strong class=\"schema-faq-question\"><strong>Fulfilled by Amazon proti Fulfilled by Merchant \u2013 kaj je bolj\u0161e?<\/strong><\/strong> <p class=\"schema-faq-answer\">Na to ni enotnega odgovora. Obi\u010dajno se FBM uporablja za obse\u017ene izdelke ali tiste, ki se redko prodajajo. Vendar pa lahko veliki trgovci z lastno, zmogljivo logistiko prodajajo vse vrste \u201eklasi\u010dnih\u201c Amazon FBA izdelkov tudi preko FBM. \u201eFBM proti Fulfilled by Amazon\u201c je torej vedno odlo\u010ditev, ki jo je treba sprejeti individualno.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-684991-identifier has-small-font-size\">Zaslonski zapisi v vrstnem redu slik: \u00a9 Hor \u2013 stock.adobe.com \/ \u00a9 Sundry Photography \u2013 stock.adobe.com \/ \u00a9 Chris Titze Imaging \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Na Amazonu v spletnem trgovanju ni mogo\u010de mimo. In tako ni presenetljivo, da se vsako leto ustvari na tiso\u010de novih prodajnih profilov. Vendar pa za\u010detek v e-trgovini in gradnja dobi\u010dkonosnega Amazonovega podjetja ni ma\u010dji ka\u0161elj. Posebna izziv je logistika. Kdor prodaja blago, ga obi\u010dajno ne le proizvaja, temve\u010d tudi skladi\u0161\u010di, pakira in po\u0161ilja. To morda<\/p>\n","protected":false},"author":3,"featured_media":1179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1470],"tags":[],"class_list":["post-228585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izpolnitev-s-strani-amazona"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fulfilled by Amazon: Kaj je to?<\/title>\n<meta name=\"description\" content=\"Tako deluje Fulfilled by Amazon in te alternative obstajajo. 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Zdaj ugotovite vse prednosti in slabosti.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sl\/blog\/izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-21T10:13:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142943\/Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fulfillment.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Izpolnjeno z Amazonom \u2013 Kdo je primeren za Amazon FBA?\",\"datePublished\":\"2019-10-21T10:13:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba\/\"},\"wordCount\":2004,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142943\/Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fulfillment.jpg\",\"articleSection\":[\"Izpolnitev s strani Amazona\"],\"inLanguage\":\"sl-SI\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba\/\",\"name\":\"Fulfilled by Amazon: Kaj je to?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142943\/Fuer-wen-Fulfillment-by-Amazon-FBA-geeignet-Fulfillment.jpg\",\"datePublished\":\"2019-10-21T10:13:00+00:00\",\"description\":\"Tako deluje Fulfilled by Amazon in te alternative obstajajo. 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba\/#faq-question-1728550961361\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba\/#faq-question-1728550961361\",\"name\":\"Kaj je Amazon FBA?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"V programu FBA Amazon prevzame skladi\u0161\u010denje izdelkov ter postopke naro\u010danja in po\u0161iljanja za trgovca. Kot trgovec morate svoje blago le \u0161e poslati v logisti\u010dni center Amazona in se nato ne ukvarjati ve\u010d s skladi\u0161\u010denjem in logistiko po\u0161iljanja. Od zdaj naprej Amazon pakira in po\u0161ilja za vas. Poskrbeti morate le, da je zaloga vedno polna.\",\"inLanguage\":\"sl-SI\"},\"inLanguage\":\"sl-SI\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba\/#faq-question-1728550975688\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba\/#faq-question-1728550975688\",\"name\":\"Kako deluje izpolnitev s strani Amazona?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Trgovec FBA po\u0161lje svoje blago iz lastnega skladi\u0161\u010da ali neposredno od proizvajalca v logisti\u010dni center Amazona. Od tam prevzame Amazon in poskrbi za izbiro in pakiranje artiklov po prejetju naro\u010dila, po\u0161iljanje, upravljanje vra\u010dil in storitve za stranke.\",\"inLanguage\":\"sl-SI\"},\"inLanguage\":\"sl-SI\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba\/#faq-question-1728550991187\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba\/#faq-question-1728550991187\",\"name\":\"Kaj je Seller-Fulfilled-Prime?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Izpolnitev s strani trgovca (kratko FBM) je nasprotni model izpolnjenju s strani Amazona. Pri tem trgovec sam skladi\u0161\u010di svoje blago in prevzema celoten postopek naro\u010danja in po\u0161iljanja. Amazon ponuja le platformo, na kateri se izdelki prodajajo. 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