{"id":228615,"date":"2020-06-02T08:14:00","date_gmt":"2020-06-02T08:14:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/hopp-ali-top-ali-amazon-logistics-pretrese-industrijo-posiljanja\/"},"modified":"2020-06-02T08:14:00","modified_gmt":"2020-06-02T08:14:00","slug":"hopp-ali-top-ali-amazon-logistics-pretrese-industrijo-posiljanja","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/hopp-ali-top-ali-amazon-logistics-pretrese-industrijo-posiljanja\/","title":{"rendered":"Hopp ali top: Ali Amazon Logistics pretrese industrijo po\u0161iljanja?"},"content":{"rendered":"

\u0160e pred nekaj leti so kupci e-trgovinskega velikana Amazona svoje naro\u010dila prejemali na obi\u010dajen na\u010din: preko DHL, Hermes ali drugega uveljavljenega dostavnega podjetja. Tudi danes platforma za trgovanje sodeluje z zunanjimi podjetji, da lahko naro\u010dila dostavi po vsem svetu. Z Amazon Logistics<\/strong> \u2013 med drugim tudi v Nem\u010diji \u2013 pa je spletni velikan zgradil tudi lastne strukture, da lahko pakete hitro in u\u010dinkovito dostavi do kupcev.<\/p>

Sprva na\u010drti niso bili jemani resno. A zdaj Amazon Logistics vpliva tudi na panogo paketne dostave: DHL je marca 2020 napovedal, da namerava zapreti paketno sredi\u0161\u010de blizu Augsburga<\/a>, ker sosednje logisti\u010dno sredi\u0161\u010de Amazona ni ve\u010d zagotavljalo dovolj po\u0161iljk. To ni bilo posledica upada naro\u010dil \u2013 temve\u010d Amazon vse bolj zadostuje po\u0161iljnemu volumnu s svojo logistiko in tako predaja manj po\u0161iljk DHL in drugim paketnim slu\u017ebam<\/strong>.<\/p>

Ta razvoj se je v zadnjem \u010dasu nekoliko ustavil. Prav koronavirus<\/a>, ki ima katastrofalne posledice v mnogih panogah, je re\u0161il paketno sredi\u0161\u010de DHL: Zaradi pove\u010danega \u0161tevila naro\u010dil<\/strong> pri Amazonu so tudi pri sosedih iz DHL spet prejeli ve\u010d naro\u010dil.<\/p>

To bi moralo biti le trenutno stanje<\/strong>. Na dolgi rok bo Amazon Logistics celo pove\u010dal svojo kapaciteto. To bo imelo vpliv tako na panogo po\u0161iljanja kot na prodajalce na tr\u017enici \u2013 tako pozitivne kot negativne. Zato se morate zdaj \u0161e posebej posvetiti tej temi, da boste lahko ocenili, kako vas lahko vpliva vzpostavitev Amazonove lastne logistike za po\u0161iljanje.<\/p>

Kaj to\u010dno je Amazon Logistics?<\/h2>

S notranjo dostavno slu\u017ebo \u017eeli Amazon postati neodvisnej\u0161i od uveljavljenih ponudnikov storitev, kot sta DHL ali DPD. Za to e-trgovinski velikan sodeluje z lokalnimi podizvajalci<\/strong>, ki za dolo\u010den obmo\u010dje prevzemajo pakete v Amazonovih distribucijskih centrih in prevzemajo dejansko dostavo kupcu. Obi\u010dajno gre za manj\u0161a podjetja s 20 do 40 dostavnimi vozili oziroma 30 do 70 vozniki. Trenutno je storitev na voljo v Nem\u010diji, Veliki Britaniji, \u0160paniji in ZDA<\/strong>, ve\u010dinoma v velikih mestih.<\/p>

Vozniki prevzemajo pakete na po\u0161iljateljskem centru in jih prinesejo neposredno kupcu. Obi\u010dajno vozijo razdalje do 120 kilometrov. Prednost je predvsem v odpravi zunanjih struktur<\/strong>, kot je na primer oddaja v DHL-ovem paketnem centru, nato sortiranje in prevoz na cilj. Amazon Logistics uspe s sodelovanjem z lokalnimi podjetji za mnoge po\u0161iljke skraj\u0161ati po\u0161iljanje na tako imenovano zadnjo miljo \u2013 in s tem ne le prihrani denar, temve\u010d predvsem \u010das dostave.<\/p>

Kajti mnogi uporabniki \u017eelijo \u010dim bolj izkoristiti dostavo na isti dan ali prejeti svojo naro\u010dilo najpozneje naslednji dan<\/strong>. Pri Prime izdelkih Amazon to celo obljublja. Ta vidik je strankam \u0161e posebej pomemben, kar pove\u010duje njihovo zadovoljstvo in pove\u010duje verjetnost, da bodo tudi naslednji\u010d naro\u010dili pri Amazonu. Logistics storitev u\u010dinkovito izbolj\u0161uje potovanje strank in zvestobo strank<\/strong>.<\/p>

Kako lahko podjetja sodelujejo z Amazon Logistics?<\/h3>

Zainteresirani podjetniki lahko preko spletne strani prevozne slu\u017ebe<\/a> oddajo prvo izjavo o interesu<\/strong>, ki jo nato pregleda Amazon. To je celo mogo\u010de, \u010de bi bilo potrebno podjetje za sodelovanje \u0161ele ustanoviti. Po lastnih besedah Amazon i\u0161\u010de usmerjene voditelje, ki \u201eradi vodijo ekipe v dinami\u010dnem, nenehno razvijajo\u010dem se okolju\u201c.<\/p>

Po formalni prijavi<\/strong>, v kateri je med drugim potrebno dokazati likvidna sredstva v vi\u0161ini 25.000 evrov, in po potrditvi s strani Amazona, bodo bodo\u010di dostavni partnerji prestali ve\u010dtedensko usposabljanje, poleg tega spletni velikan nudi \u0161tevilna orodja, na primer za navigacijo. Ko je podjetje ustanovljeno in je dovolj voznikov na voljo, se prvi paketi prevzamejo v lokalnih logisti\u010dnih centrih in dostavijo strankam. Obi\u010dajno Amazon pla\u010da za uspe\u0161no dostavo<\/strong>.<\/p>

Za zaposlitev voznikov<\/strong> in pridobitev dostavnih vozil<\/strong> pa je odgovorno podizvajalsko podjetje. Amazon Logistics v Nem\u010diji nudi le podporne ponudbe<\/strong>, da zagotovi nizke za\u010detne stro\u0161ke. Sem spada tudi program leasinga za vozni park, program goriva, uniforme ali pomo\u010d pri pravnih vpra\u0161anjih.<\/p><\/blockquote>

Katero storitev nudi Amazonova dostavna slu\u017eba strankam?<\/h3>
\"Amazon<\/figure><\/div>

Pri notranji dostavni slu\u017ebi ne gre za klasi\u010dno prevozni\u0161tvo, saj Delivery Service Partnerji (Amazonovi logisti\u010dni partnerji) delujejo izklju\u010dno za e-trgovinskega velikana in so vezani na strukture spletne platforme<\/strong>.<\/p>

Obi\u010dajno prevozna slu\u017eba nudi celo bolj\u0161o storitev<\/strong> kot drugi dostavljavci. Na primer, Amazon Logistics nudi podrobno sledenje po\u0161iljkam poleg obvezne potrditve po\u0161iljke za vsako naro\u010dilo. Tako lahko stranke ne le preverijo, v katerem \u010dasovnem okviru<\/strong> naj bi bilo njihovo naro\u010dilo dostavljeno, temve\u010d pogosto tudi sledijo poti dostavnega vozila in vidijo, koliko postaj bo voznik \u0161e obiskal. V tem smislu ima stranka pri Amazon Logistics mo\u017enost \u017eivega sledenja svojemu naro\u010dilu in lahko natan\u010dno vidi, kdaj in kje je paket poslan, dostavljen in na koncu prispel. S tem prevozni\u0161ko podjetje uporabniku nudi znatno prednost v primerjavi s klasi\u010dnim sledenjem paketom.<\/p>

Najve\u010dja prednost za stranke pa je jasno v hitri in enostavni dostavi<\/strong>. Pogosto prejmejo svoje blago \u017ee naslednji dan in natan\u010dno vedo, v katerem \u010dasovnem okviru bi morali biti doma. V nasprotnem primeru lahko navedejo tudi mesto za odlo\u017eitev ali pa naj blago dostavijo neposredno na prevzemno mesto<\/a>. Tako kot drugi paketni prevozniki tudi Amazon Logistics dostavlja svojim strankam v soboto.<\/p>

Kaj pomeni Amazon Logistics za prodajalce na tr\u017enici?<\/h2>

Trgovcem na spletni trgovinski platformi se ponujajo razli\u010dne mo\u017enosti po\u0161iljanja. Izpolnjevanje s strani trgovca (FBM) pomeni, da sami prevzamejo skladi\u0161\u010denje, pakiranje in po\u0161iljanje blaga. Nasprotno pa lahko te in druge naloge prenesejo tudi na Amazon, tako da sodelujejo v programu Izpolnjevanje s strani Amazona<\/strong> (FBA). Kot tretjo mo\u017enost se lahko trgovci kvalificirajo za Prime preko prodajalcev in tako pridobijo prodajno spodbujajo\u010de Prime-logotip, ne da bi uporabljali FBA.<\/p>

Za FBA-trgovce Amazon Logistics obi\u010dajno predstavlja razlog za veselje. Kajti od pove\u010dane zadovoljstva in zvestobe strank posredno koristijo tudi oni, saj se s tem pove\u010duje verjetnost, da bo izdelek ponovno kupljen pri njih.<\/p>

Pri trgovcih, ki uporabljajo FBM ali Prime preko prodajalcev, pa se navdu\u0161enje verjetno omejuje. Kajti zanje se \u0161e pove\u010duje \u017ee tako visok pritisk, da nudijo hitro in brezskrbno dostavo<\/strong>. Ta dodatni pritisk zaradi Amazon Logistics se morda \u0161e ne ka\u017ee, a se to lahko v prihodnosti spremeni. Zato bi se morali prodajalci na tr\u017enici \u017ee zdaj pripraviti in izpopolniti svoje notranje procese, da jih optimizirajo.<\/p>

Zaklju\u010dek: Hopp in top!<\/h2>

Na eni strani mnogi trgovci \u017ee danes \u010dutijo, da stranke zahtevajo vedno hitrej\u0161o dostavo. Poleg tega Amazon Logistics, zaradi \u010dasa dostave in enostavne storitve, tudi pretrese panogo po\u0161iljanja in postavlja uveljavljenim podjetjem vpra\u0161anje, v kolik\u0161ni meri lahko ohranijo vse trenutne lokacije.<\/p>

Na drugi strani se FBA-trgovci in stranke veselijo, da so paketi hitro dostavljeni in da se potovanje strank vedno bolj pribli\u017euje fizi\u010dni trgovini. Ne le, da stranke prejmejo potrdilo o po\u0161iljanju, temve\u010d tudi podrobno sledenje po\u0161iljkam. To pove\u010duje konverzijsko stopnjo<\/a>, zmanj\u0161uje stopnjo vra\u010dil in pove\u010duje verjetnost, da stranke ponovno kupijo.<\/p>

Zahteve po slikah v vrstnem redu slik: \u00a9 phaisarnwong2517 \u2013 stock.adobe.com \/ \u00a9 Carlos Cuadros \u2013 pexels.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u0160e pred nekaj leti so kupci e-trgovinskega velikana Amazona svoje naro\u010dila prejemali na obi\u010dajen na\u010din: preko DHL, Hermes ali drugega uveljavljenega dostavnega podjetja. Tudi danes platforma za trgovanje sodeluje z zunanjimi podjetji, da lahko naro\u010dila dostavi po vsem svetu. Z Amazon Logistics \u2013 med drugim tudi v Nem\u010diji \u2013 pa je spletni velikan zgradil tudi<\/p>\n","protected":false},"author":3,"featured_media":1395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1485],"tags":[],"class_list":["post-228615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodaja-na-amazonu"],"yoast_head":"\nHopp ali top? 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