{"id":228630,"date":"2022-12-13T06:21:00","date_gmt":"2022-12-13T06:21:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/logisticni-trendi-2023-del-3-te-tri-razvojne-smeri-v-e-trgovini-bi-morale-biti-zagotovo-opazne-za-spletne-trgovce\/"},"modified":"2022-12-13T06:21:00","modified_gmt":"2022-12-13T06:21:00","slug":"logisticni-trendi-2023-del-3-te-tri-razvojne-smeri-v-e-trgovini-bi-morale-biti-zagotovo-opazne-za-spletne-trgovce","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/logisticni-trendi-2023-del-3-te-tri-razvojne-smeri-v-e-trgovini-bi-morale-biti-zagotovo-opazne-za-spletne-trgovce\/","title":{"rendered":"Logisti\u010dni trendi 2023 (Del 3) \u2013 te tri razvojne smeri v e-trgovini bi morale biti zagotovo opazne za spletne trgovce"},"content":{"rendered":"

Za e-trgovino je logistika poseben izziv. \u0160e posebej zaradi nenehno nara\u0161\u010dajo\u010de koli\u010dine naro\u010dil in z njimi povezanih ne\u0161tetih paketov in ciljev. Pri paketih mnogi trgovci pogosto naletijo na svoje meje. Vendar logisti\u010dni trendi 2023 ponujajo tudi za to zanimivo podro\u010dje spodbude, da se na eni strani spopadejo s poplavo paketov in na drugi strani uspe\u0161no upo\u0161tevajo pomembne teme, kot je trajnost. V na\u0161em tretjem in zadnjem delu o trendih e-trgovine 2023 vam bomo pokazali, na kaj bi morali v prihodnjem letu paziti v logistiki in kako vam bo uspela izvedba.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Amazon-Trends\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tDel 1: Trendi e-trgovine 2023 \u2013 te tri razvojne smeri oblikujejo strategije e-trgovine v prihajajo\u010dem letu<\/a>\n\t\t\t<\/div>\n\t\t\t
Leto 2022 se po\u010dasi kon\u010duje. Mnoge razvojne smeri so tudi letos premaknile spletne trgovce in v e-trgovini postavile nove spodbude. Z bli\u017eajo\u010dim se koncem leta je zdaj \u010das, da pogledamo trende e-trgovine 2023.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"E-Commerce:\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tDel 1: Trendi marketinga 2023 \u2013 te \u0161tiri razvojne smeri so odlo\u010dilne za uspe\u0161no tr\u017eenje v e-trgovini<\/a>\n\t\t\t<\/div>\n\t\t\t
V na\u0161em zadnjem prispevku smo podrobneje osvetlili trende strategij e-trgovine. Vendar se tudi v marketingu odpirajo nove prilo\u017enosti in \u017ee znani kanali pridobivajo na pomenu. Kajti socialna trgovina postaja vedno pomembnej\u0161a<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Logisti\u010dni trendi 2023 \u2013 Trajnost, na\u010dini dostave in vra\u010dila v fokusu<\/h2>

Obstajajo trije osrednji logisti\u010dni trendi 2023 znotraj e-trgovine za prihajajo\u010de leto. Najve\u010dja tema je trajnost. Tudi na\u010din, kako dostave pridejo do strank, bo za spletne trgovce v nenehno rasto\u010dem konkurencnem okolju postalo merilo uspeha. In nenazadnje se panoga ukvarja z ravnote\u017ejem med trajnostjo in vra\u010dili.<\/p>

1. Trajnost, socialna odgovornost in re-commerce<\/h3>

Trajnost \u2013 Nachhaltigkeit \u2013 je \u017ee nekaj let trendna tema v e-trgovini<\/a>. In to na ve\u010d ravneh. Po eni strani ekolo\u0161ko, po drugi strani ekonomsko in socialno. Poraba virov je tema, ki danes skrbi kupce. In \u017eal se e-trgovina tukaj pogosto \u0161e vedno bori s slabim ugledom, kar zadeva ekolo\u0161ko trajnost \u2013 \u0161e posebej v segmentih, kot sta obla\u010dila in elektronika. Tudi pri socialni in ekonomski odgovornosti kupci danes vsaj delno bolj natan\u010dno spremljajo. Zlasti pri velikih trgovcih kupci vse bolj pazijo na ta vidik.<\/p>

Toda tudi kot majhen trgovec ne bi smeli trajnosti zapisovati le na papir, temve\u010d razviti celovite koncepte trajnosti<\/a>: Za\u010dnite pri asortimanu izdelkov (trajnostno proizvedene blago) preko po\u0161iljanja in ravnanja z vra\u010dili (ve\u010d o tem v to\u010dki 2. in 3.) do delovnih pogojev v vrednostni verigi.<\/p>

Kako lahko spletni trgovci na primer postanejo bolj trajnostni pri po\u0161iljanju, povzema Micha Augstein, ustanovitelj in izvr\u0161ni direktor PARCEL.ONE: \u201eTrgovci lahko na ve\u010d mestih pri po\u0161iljanju prilagodijo, da postane bolj trajnostno. Za\u010dnite pri embala\u017enem materialu: tukaj imajo mo\u017enost, da se bolj osredoto\u010dijo na ekolo\u0161ko kartonasto embala\u017eo ali pa uporabijo ponovno uporabne po\u0161iljke. Te lahko stranke brezpla\u010dno vrnejo in jih trgovec ponovno uporabi. Tudi polnilni material lahko postane bolj trajnosten. Namesto plasti\u010dne folije so koruzni peleti primerna alternativa. Pri po\u0161iljanju lahko trgovci prav tako izkoristijo optimizirano usmerjanje (torej iskanje poti), da bi transportne poti ohranili \u010dim bolj okolju prijazne.\u201c<\/p>\u201eTrgovci lahko na ve\u010d mestih pri po\u0161iljanju prilagodijo, da postane bolj trajnostno. Za\u010dnite pri embala\u017enem materialu. Tukaj imajo mo\u017enost, da se bolj osredoto\u010dijo na ekolo\u0161ko kartonasto embala\u017eo ali pa uporabijo ponovno uporabne po\u0161iljke. Te lahko stranke brezpla\u010dno vrnejo in jih trgovec ponovno uporabi. Tudi polnilni material lahko postane bolj trajnosten. Namesto plasti\u010dne folije so koruzni peleti primerna alternativa. Pri po\u0161iljanju lahko trgovci prav tako izkoristijo optimizirano usmerjanje, da bi transportne poti ohranili \u010dim bolj okolju prijazne.\u201c \nMicha Augstein, ustanovitelj in izvr\u0161ni direktor PARCEL.ONE<\/cite>

\u0160e en vidik trajnosti je re-commerce. \u010cedalje ve\u010d podjetij prehaja na prodajo obla\u010dil in elektronike iz druge roke oziroma obnovljenih \u2013 obi\u010dajno z ve\u010djimi popusti. Misel za tem je preprosta: trgovci delujejo v smislu trajnosti, saj kupcem ponujajo mo\u017enost, da skupaj var\u010dujejo z viri.<\/p>

Re-commerce pa ni le trend pri obla\u010dilih in elektroniki, temve\u010d je tudi znan v segmentu knjig in multimedije. Trgovci, ki ponujajo izdelke teh blagovnih skupin, lahko z re-commerce pridobijo nove ciljne skupine in hkrati prispevajo k varstvu okolja, kot potrjuje tudi Hagen Meischner, vodja partnerstev pri Shopify: \u201ePomembnost trajnosti pri potro\u0161nikih in blagovnih znamkah bo \u0161e naprej nara\u0161\u010dala, pri \u010demer bo second-hand igral vse ve\u010djo vlogo. Poleg tega bo cenovna ob\u010dutljivost potro\u0161nikov \u0161e en vidik, ki bo pospe\u0161il ta trend.\u201c<\/p>\u201ePomembnost trajnosti pri potro\u0161nikih in blagovnih znamkah bo \u0161e naprej nara\u0161\u010dala, pri \u010demer bo second-hand igral vse ve\u010djo vlogo. Poleg tega bo cenovna ob\u010dutljivost potro\u0161nikov \u0161e en vidik, ki bo pospe\u0161il ta trend.\u201c \nHagen Meischner, vodja partnerstev pri Shopify<\/cite>

2. Dostava v fokusu: Odlo\u010dilni dejavnik za ponovni prihod strank<\/h3>

\u0160e posebej leta 2022 so bile te\u017eave v dobavnih verigah nenehno v fokusu trgovcev in kupcev. Zaradi pandemije COVID-19 in vojne v Ukrajini so dobavne verige mo\u010dno obremenjene. Prazne police v skladi\u0161\u010dih in fizi\u010dnih prodajnih prostorih pa predstavljajo resen udarec v izku\u0161nji kupcev. Zlasti na\u010din, kako in ali se blago dostavi, pogosto odlo\u010da o tem, ali bodo kupci ponovno nakupovali v trgovini ali ne. Vendar pa je trenutno vpra\u0161ljivo, kako bodo dobavni roki v letu 2023 lahko spo\u0161tovani. Poleg napovednega na\u010drtovanja v logistiki, zlasti pri naro\u010danju blaga, bi morali trgovci paziti na alternativne izdelke in \u0161e posebej na preglednost v komunikaciji s strankami. To ne bo odlo\u010dilno le med te\u017eavami v dobavnih verigah, temve\u010d bo ostalo pomembna tema tudi v prihodnje.<\/p>

Kot je bilo omenjeno, trajnost v logistiki postaja vse pomembnej\u0161a. Trajnostni embala\u017eni materiali in optimizirane po\u0161iljateljske poti lahko tukaj pomagajo. Vendar se postavlja tudi vpra\u0161anje, s katerimi partnerskimi podjetji \u017eelijo trgovci sodelovati pri po\u0161iljanju. Nekateri ponudniki storitev \u017ee ponujajo optimizacijo poti ali pa so svoj vozni park opremili z alternativnimi pogoni.<\/p>

3. \u010ce ne ustreza \u2013 Klju\u010dna to\u010dka vra\u010dilo<\/h3>Na koncu se razvoj na podro\u010dju vra\u010dil uvr\u0161\u010da med logisti\u010dne trende v letu 2023. Tudi tukaj igra trajnost osrednjo vlogo. Po podatkih Statista je bilo leta 2020 vrnjenih 315 milijonov paketov<\/a>. S pove\u010danjem \u0161tevila naro\u010dil se pove\u010duje tudi \u0161tevilo vra\u010dil. Glede na trajnost, pa tudi na nara\u0161\u010dajo\u010de stro\u0161ke prevoza, bodo trgovci morali v letu 2023 razmisliti o novih pristopih. \u017de zdaj pri nekaterih podjetjih brezpla\u010dna vra\u010dila niso ve\u010d mogo\u010da, kot ve tudi Micha Augstein: \u201eNajbolj\u0161e so seveda po\u0161iljke, ki sploh ne postanejo vra\u010dila \u2013 v praksi pa je to te\u017eko uresni\u010diti. Vendar pa nekateri trgovci zdaj prehajajo na to, da brezpla\u010dna vra\u010dila postanejo izjema, zlasti v kombinaciji z izbolj\u0161animi informacijami o izdelkih.\u201cV okviru celovitega koncepta trajnosti je ta korak razumljiv \u2013 tudi z vidika kupcev. Le 36 odstotkov kupcev smatra pla\u010dljiva vra\u010dila za absolutno tabu<\/a>. Vendar pa bi morali trgovci paziti, da izberejo ustrezne stro\u0161ke vra\u010dil za kupce in postopek ohranijo preprost in pregleden, da ne ustvarijo umetnih ovir za naro\u010dila in s tem konverzije. Aktualna \u0161tudija \u201eE-Commerce Retouren-Studie 2022<\/a>\u201c celo ka\u017ee, da so kupci pri brezpla\u010dni dostavi na poti tja veliko bolj pripravljeni pla\u010dati za vra\u010dila. Pri ravnanju z vra\u010dili je torej pomembno tudi celotno pakiranje, ki ga trgovci ponujajo svojim strankam.\u201eNajbolj\u0161e so seveda po\u0161iljke, ki sploh ne postanejo vra\u010dila \u2013 v praksi pa je to te\u017eko uresni\u010diti. Kljub temu lahko trgovci zmanj\u0161ajo svojo stopnjo vra\u010dil. Zlasti s tem, da optimizirajo informacije o izdelku v spletni trgovini in kupce ozave\u0161\u010dajo o tej temi. Izbolj\u0161ane informacije o izdelku lahko na primer vklju\u010dujejo integracijo novih tehnologij: virtualna resni\u010dnost in obogatena resni\u010dnost sta tukaj klju\u010dni besedi. Poleg tega lahko trgovci transparentno komunicirajo ekolo\u0161ki odtis po\u0161iljke in vra\u010dila ter tako spodbudijo prepre\u010devanje vra\u010dil. Nenazadnje pa nekateri trgovci \u017ee prehajajo na to, da brezpla\u010dna vra\u010dila postanejo izjema, zlasti v kombinaciji z izbolj\u0161animi informacijami o izdelkih.\u201c \nMicha Augstein, ustanovitelj in izvr\u0161ni direktor PARCEL.ONE<\/cite>

Zaklju\u010dek: Trajnost in nemotene dostave za bolj\u0161o izku\u0161njo kupcev<\/h2>

V logistiki se bo, kot \u017ee leta 2022, vse vrtelo okoli trajnosti in optimizacije dostave. Kupci od spletnih trgovcev pri\u010dakujejo ni\u010d manj. Kdor \u017eeli biti v e-trgovini v prihajajo\u010dem letu med vodilnimi, ne more mimo evalvacije svojih logisti\u010dnih procesov in prilagoditev, odvisno od razmer. Kupci namre\u010d pri\u010dakujejo odli\u010dno izku\u0161njo kupcev in ve\u010d ekolo\u0161ke ter socialne odgovornosti \u2013 in to ne le med naro\u010danjem, temve\u010d vse do dostave.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Ohne\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tE-Commerce-Datenanalyse: Ohne geht’s nicht!<\/a>\n\t\t\t<\/div>\n\t\t\t
Kdor \u017eeli biti uspe\u0161en v e-trgovini, ne more brez trdne analize podatkov. Spletna trgovina je dinami\u010dna, potrebe kupcev se hitro spreminjajo in trgovci morajo procese hitro prilagajati. Ta orodja za analizo morajo imeti vsi spletni trgovci!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Zasluge za sliko: \u00a9 lumerb – stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Za e-trgovino je logistika poseben izziv. \u0160e posebej zaradi nenehno nara\u0161\u010dajo\u010de koli\u010dine naro\u010dil in z njimi povezanih ne\u0161tetih paketov in ciljev. Pri paketih mnogi trgovci pogosto naletijo na svoje meje. Vendar logisti\u010dni trendi 2023 ponujajo tudi za to zanimivo podro\u010dje spodbude, da se na eni strani spopadejo s poplavo paketov in na drugi strani uspe\u0161no<\/p>\n","protected":false},"author":3,"featured_media":23459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1455,1386],"tags":[],"class_list":["post-228630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-trgovina-amp-spletna-maloprodaja","category-nasveti-in-triki"],"yoast_head":"\nE-trgovina: Ti logisti\u010dni trendi prihajajo v letu 2025!<\/title>\n<meta name=\"description\" content=\"Nekateri logisti\u010dni trendi bodo do leta 2025 postali stalnice v e-trgovini: zato dostava in vra\u010dila ostajata klju\u010dni to\u010dki!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/logisticni-trendi-2023-del-3-te-tri-razvojne-smeri-v-e-trgovini-bi-morale-biti-zagotovo-opazne-za-spletne-trgovce\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-trgovina: Ti logisti\u010dni trendi prihajajo v letu 2025!\" \/>\n<meta property=\"og:description\" content=\"Nekateri logisti\u010dni trendi bodo do leta 2025 postali stalnice v e-trgovini: zato dostava in vra\u010dila ostajata klju\u010dni to\u010dki!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sl\/blog\/logisticni-trendi-2023-del-3-te-tri-razvojne-smeri-v-e-trgovini-bi-morale-biti-zagotovo-opazne-za-spletne-trgovce\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - 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