{"id":228654,"date":"2024-10-25T12:54:59","date_gmt":"2024-10-25T12:54:59","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/kaj-je-amazon-preprodaja-in-kateri-izdelki-se-bodo-najbolje-prodajali-na-amazonu-leta-2025\/"},"modified":"2024-10-25T12:54:59","modified_gmt":"2024-10-25T12:54:59","slug":"kaj-je-amazon-preprodaja-in-kateri-izdelki-se-bodo-najbolje-prodajali-na-amazonu-leta-2025","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/kaj-je-amazon-preprodaja-in-kateri-izdelki-se-bodo-najbolje-prodajali-na-amazonu-leta-2025\/","title":{"rendered":"Kaj je Amazon preprodaja in kateri izdelki se bodo najbolje prodajali na Amazonu leta 2025?"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-239321-identifier\">Amazon preprodaja ni ustaljen izraz, kot sta na primer Amazon FBA ali Private Label. Nekateri pod to pojmom zdru\u017eujejo skoraj vse oblike prodaje na Amazonu. Vendar pa se pod \u201epreprodajo\u201c obi\u010dajno razume nakup izdelkov po ugodni ceni z namenom ponovne prodaje na drugi platformi, torej na primer na Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-335831-identifier\">Ta poslovni model je znan tudi kot Amazon arbitra\u017ea ali, \u010de se nana\u0161amo na maloprodajo, kot maloprodajna arbitra\u017ea. Z razli\u010dnimi pristopi, prednostmi in slabostmi ter mo\u017enimi alternativami smo se \u017ee podrobno ukvarjali v tem blog \u010dlanku: <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/amazon-retail-arbitrage-vodnik-za-profesionalce-2025\/\">Tako deluje Amazon arbitra\u017ea<\/a>. Zato \u017eelimo tukaj osredoto\u010diti na izbiro izdelkov, ki so \u0161e posebej primerni za preprodajo na Amazonu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-340047-identifier\">Kaj je Amazon preprodaja?<\/h2><p class=\"theme-wp-block gb-responsive-748979-identifier\">Pri preprodaji se izdelki pridobivajo iz mnogih razli\u010dnih virov in nato ponovno prodajajo na drugi platformi. Trgovci, ki sledijo temu konceptu, torej na primer kupijo serijo pohodni\u0161kih hla\u010d po ugodni ceni (na primer, ker gre za preostale zaloge), da jih nato ponovno prodajo na Amazonu. Preprodaja se zato \u0161e posebej izpla\u010da, \u010de je razlika med nakupno in prodajno ceno dovolj velika, da se dose\u017ee znatna mar\u017ea.<\/p><p class=\"theme-wp-block gb-responsive-202640-identifier\">Poleg tega pa se lahko uporabljajo tudi druge strategije, na primer \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-251217-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-272334-identifier\">kupiti po\u0161kodovane izdelke, jih popraviti in nato ponovno prodati,<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-840009-identifier\">ugodno kupiti redkosti, zbirateljske predmete ali antikvitete in jih dra\u017eje ponovno prodati,<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-915410-identifier\">omejene izdelke \u010dim prej po izdaji kupiti in jih dra\u017eje prodati.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-16947-identifier\">Domiselnosti v bistvu ni omejitev, \u010de je razlika med nakupno in prodajno ceno dovolj velika, da se ustvari donosno poslovanje.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-94924-identifier\">Ali je preprodaja zakonita?<\/h3><p class=\"theme-wp-block gb-responsive-597896-identifier\">Da, preprodaja na Amazonu ali drugih trgovskih platformah je povsem zakonita. Ve\u010dina tretjih trgovcev na Amazonu so preprodajalci, saj ne proizvajajo svojih izdelkov, temve\u010d prodajajo na primer blagovne znamke. Obi\u010dajno se naro\u010dajo velike koli\u010dine, tako da je posamezni izdelek ustrezno ugoden in ga je mogo\u010de prodati z dodano ceno.<\/p><p class=\"theme-wp-block gb-responsive-559471-identifier\">Toda obstajajo tudi drugi modeli, kot sta dropshipping in arbitra\u017ea, pri katerih ni potrebno kupovati velikih koli\u010din. Tudi te metode so na Amazonu, eBayu in podobno zakonite.<\/p><p class=\"theme-wp-block gb-responsive-919235-identifier\">Le nekaj virov za izdelke lahko povzro\u010di te\u017eave z Amazonom. Kajti blago po posebej ugodnih cenah se pogosto najde pri tako imenovanih dobaviteljih siva trga. Gre za podjetja, ki prodajajo izdelke zunaj poobla\u0161\u010denih ali uradnih prodajnih poti. Ti izdelki pogosto izvirajo od proizvajalcev, vendar se pridobivajo in distribuirajo preko neformalnih kanalov. Izdelki siva trga so zakoniti in pogosto po zni\u017eanih cenah, vendar imajo lahko tudi ni\u017ejo kakovost in nimajo pravice do garancijskih storitev ali podpore strankam proizvajalca.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-331480-identifier\">Postopek pri Amazon preprodaji<\/h3><p class=\"theme-wp-block gb-responsive-844259-identifier\">Kot vsako podjetje tudi preprodaja ni zlata koko\u0161 in zahteva precej znanja, \u010dasa in virov, da se ekonomsko obdr\u017ei. Ti \u0161est korakov bi morali biti del standardnega postopka:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-135781-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-856518-identifier\"><strong>Povpra\u0161evanje po izdelku<\/strong>: Preden kupite izdelek, morda celo v velikih koli\u010dinah, bi morali temeljito raziskati povpra\u0161evanje na trgu. Ni\u010d ni bolj frustriraju\u010de, kot da zapravljate denar, ker kupljeni artikli ne gredo naprej.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-872114-identifier\"><strong>Nakup izdelkov<\/strong>: Kupite iskano blago v koli\u010dinah, ki ustrezajo va\u0161im poslovnim ciljem in ne ogro\u017eajo va\u0161e ekonomske eksistence, \u010de se izdelek ne prodaja tako dobro, kot ste predvidevali. Pazite na resne vire in bodite pozorni na nevarnosti \u2013 pa tudi prilo\u017enosti \u2013 dobaviteljev siva trga.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-783320-identifier\"><strong>Seznam izdelkov<\/strong>: Ustvarite izdelke v Amazon Seller Central po konkuren\u010dnih cenah. Pri tem upo\u0161tevajte, da najdete ravnote\u017eje med mar\u017eo in prilo\u017enostjo za prodajo. Idealno bi bilo, da uporabite <a href=\"https:\/\/www.sellerlogic.com\/sl\/amazon-dynamic-repricing-tool\/\">profesionalno orodje za prilagajanje cen za Amazon<\/a>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-386521-identifier\"><strong>Izpolnitev<\/strong>: Ko prejmete prvo naro\u010dilo, je treba izdelke zapakirati in poslati. Upo\u0161tevajte, da ima Amazon visoke standarde in nikakor ne smete prekora\u010diti datuma dostave. \u010ce tega kakovostnega standarda ne morete izpolniti, ima vsak trgovec pravico, da naro\u010di storitev \u201eIzpolnitev s strani Amazona\u201c (FBA).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-735506-identifier\"><strong>Podpora strankam<\/strong>: \u010ce ne uporabljate FBA, se morate nato posvetiti podpori strankam in morebitnim vra\u010dilom. Poizvedbe strank je treba na primer obravnavati v 24 urah.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-352942-identifier\"><strong>Stanje zalog<\/strong>: Ne pozabite spremljati svoj zalog, da se izognete pomanjkanju ali situacijam \u201eni na voljo\u201c.<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-325742-identifier layout-rp-cta\">\n\n\t\t<div class=\"text-banner-cta text-banner-rp-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tRevolucionirajte svoje ponovne cene s strategijami SELLERLOGIC\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZavarujte si 14-dnevno brezpla\u010dno preizku\u0161njo in za\u010dnite maksimizirati svoje B2B in B2C prodaje danes. Enostavna nastavitev, brez obveznosti.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/sl\/amazon-dynamic-repricing-tool\" target=\"_blank\" rel=\"noreferrer noopener\">Izvedite ve\u010d<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-659174-identifier\">Metode preprodaje: Arbitra\u017ea proti maloprodaji proti dropshippingu<\/h3><p class=\"theme-wp-block gb-responsive-55095-identifier\">Za igranje na Amazonu v reselling igri obstajajo razli\u010dni poslovni modeli. Vsi imajo svoje prednosti in slabosti, ki jih \u017eelimo tukaj na kratko predstaviti.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-28437-identifier\">Maloprodaja\/Spletni arbitra\u017eni posli<\/h4><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-378483-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-410840-identifier\"><strong>Kaj je to? <\/strong>Kot \u201earbitra\u017ea\u201c imenujemo prodajo izdelkov, ki smo jih lahko poceni kupili. Dobi\u010dke dosegajo arbitra\u017eerji s cenovno razliko med nakupno ceno in prodajno ceno. <\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-179538-identifier\"><strong>Prednosti<\/strong>: Nizke za\u010detne nalo\u017ebe, obvladljivo tveganje, prilagodljivost, primeren za za\u010detnike.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-138864-identifier\"><strong>Slabosti<\/strong>: \u010casovno intenzivno, razmeroma nizke mar\u017ee.<\/li><\/ul><\/div><h4 class=\"theme-wp-block wp-block-heading gb-responsive-317914-identifier\">Nabava na debelo<\/h4><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-441045-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-918264-identifier\"><strong>Kaj je to?<\/strong> Kot nabava na debelo ali trgovska blaga imenujemo klasi\u010dni poslovni model na Amazonu. Pri tem prodajalec deluje kot posrednik za blagovne znamke, ki povezuje proizvajalca ali veletrgovca z kon\u010dnim potro\u0161nikom.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-920051-identifier\"><strong>Prednosti<\/strong>: Dobre dobi\u010dkovne mar\u017ee, kakovost blagovnih znamk.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-812426-identifier\"><strong>Slabosti<\/strong>: Visoke nalo\u017ebe, velike koli\u010dine naro\u010dil, dolo\u010deno tveganje.<\/li><\/ul><\/div><h4 class=\"theme-wp-block wp-block-heading gb-responsive-136178-identifier\">Dropshipping<\/h4><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-616663-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-375036-identifier\"><strong>Kaj je to?<\/strong> <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/kaj-je-dropshipping-in-kako-deluje-popoln-vodnik-2025\/\">Dropshipper<\/a> nimajo lastnega skladi\u0161\u010da in lastnih zalog. Namesto tega se naro\u010dila neposredno posredujejo veletrgovcu ali proizvajalcu, ki nato artikle po\u0161ilja v imenu prodajalca kupcu. <\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-311460-identifier\"><strong>Prednosti<\/strong>: Malo za\u010detnih nalo\u017eb, prilagodljivost, \u0161iroka izbira, primeren za za\u010detnike.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-112398-identifier\"><strong>Slabosti<\/strong>: Razmeroma nizke mar\u017ee, te\u017eka kontrola kakovosti, veliko odvisnosti.<\/li><\/ul><\/div><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-792516-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-975827-identifier\"><strong>Dobre vedeti<\/strong> <br><br>\u010ceprav se <strong>izpolnitev s strani Amazona (FBA)<\/strong> pogosto imenuje poslovni model, to ni pravilno. Gre le za metodo po\u0161iljanja. Ve\u010dina poslovnih konceptov se lahko izvaja z ali brez <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/brexit-amazon-fba-ustavi-prenose-zalog-med-eu-in-zdruzenim-kraljestvom-tukaj-je-kaj-lahko-trgovci-storijo\/\">Amazon FBA<\/a>. Gre le za storitev, ki jo trgovci lahko rezervirajo pri Amazonu. Vklju\u010duje celoten logisti\u010dni proces \u2013 od skladi\u0161\u010denja izdelkov, izbire in pakiranja po prejemu naro\u010dila ter nadaljnjega postopka po\u0161iljanja. Tudi slu\u017ebo za pomo\u010d strankam in upravljanje vra\u010dil prevzame Amazon, \u010de \u017eelijo prodajalci uporabiti program za izdelek. Skoraj vsak trgovec uporablja Amazon FBA vsaj za del svojega asortimana.<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-464505-identifier\">Identifikacija dobi\u010dkonosnih izdelkov<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-199049-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/23115744\/amazon-reseller-werden.jpeg\" alt=\"Postati Amazon Reseller je za mnoge sanje.\" class=\"wp-image-67482\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/23115744\/amazon-reseller-werden-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/23115744\/amazon-reseller-werden-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/23115744\/amazon-reseller-werden.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-20722-identifier\">Zdaj gre za resno stvar. Analiza izdelka in trga sta morda najpomembnej\u0161i nalogi, s katerima se mora soo\u010diti Amazon Reseller. Kajti \u010de povpra\u0161evanje ni, je konkurenca prevelika ali je izdelek neprimeren, lahko to privede do tega, da prodajalci ostanejo z blagom.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-525212-identifier\">Se spla\u010da? Kriteriji za izdelke za reselling<\/h3><p class=\"theme-wp-block gb-responsive-968851-identifier\">Resnica je: Ni vsak izdelek bo postal uspe\u0161nica. Nobena, \u0161e tako temeljita raziskava in priprava ne more napovedati prihodnosti. Vendar temeljita raziskava in na\u010drtno delovanje mo\u010dno pove\u010data verjetnost, da najdete dobi\u010dkonosen izdelek. Naslednja merila bi morala biti izpolnjena.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-458289-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-537903-identifier\"><strong>Povpra\u0161evanje<\/strong>: Poskrbite, da pridobite blago, ki je tudi iskano. Va\u0161e osebno navdu\u0161enje nad izdelkom ni vedno najbolj\u0161i pokazatelj. Upo\u0161tevajte tudi trende in sezonske u\u010dinke, najbolj\u0161e pa je stabilno povpra\u0161evanje v dalj\u0161em \u010dasovnem obdobju. <\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-73878-identifier\"><strong>Konkurenca<\/strong>: Na Amazonu je konkurenca visoka in v\u010dasih je treba tvegati in sko\u010diti v morske pse. Na splo\u0161no pa \u017eelite kupovati izdelke, ki imajo malo konkurence. To so lahko na primer ni\u0161e, ki \u0161e niso tako zasi\u010dene.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-46258-identifier\"><strong>Kakovost izdelka<\/strong>: Zlasti, \u010de nameravate izdelek redno imeti v asortimanu in zgraditi dolgoro\u010dne odnose s svojimi dobavitelji, morate paziti na kakovost izdelkov. Slaba obdelava, nizkokakovostni materiali itd. vodijo le do vra\u010dil in slabih ocen, ki \u0161kodujejo va\u0161emu poslu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-618447-identifier\"><strong>Potro\u0161ni predmeti<\/strong>: Raje izberite blago, ki se uporablja v vsakdanjem \u017eivljenju, ki se obrabi ali ga je treba redno ponovno kupiti, saj ima to pogosto stabilno povpra\u0161evanje. Upo\u0161tevajte, da so \u017eivila pod posebnimi zahtevami.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-128153-identifier\"><strong>Mar\u017ea<\/strong>: \u010cim ve\u010dja je cenovna razlika, tem bolje. Pri izra\u010dunu cen pa upo\u0161tevajte tudi, da imate \u0161e druge stro\u0161ke: pisarna, energija, stro\u0161ki po\u0161iljanja, <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/stroski-amazon-fba-vse-pristojbine-za-leto-2025-na-enem-mestu\/\">Amazon pristojbine<\/a> itd. \u2013 vse to mora biti vklju\u010deno v kon\u010dno ceno, da bi poslovali dobi\u010dkonosno. <\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-944396-identifier\"><strong>Format<\/strong>: Majhni, lahki artikli so la\u017eji in cenej\u0161i za obravnavo kot obse\u017eni predmeti. To velja tako za va\u0161o interno logistiko kot za FBA pristojbine ali po\u0161iljanje z drugimi ponudniki storitev.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-641586-identifier\"><strong>Pravne vidike<\/strong>: Poskrbite, da ne kr\u0161ite blagovnih ali avtorskih pravic ter ne zanemarjate zakonskih zahtev. To so lahko na primer varnostni predpisi za pokvarljive hrane ali nevarne snovi.<\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-842003-identifier\">Primerne kategorije izdelkov za Amazon reselling<\/h3><p class=\"theme-wp-block gb-responsive-832895-identifier\">Da bi priporo\u010dili konkretne izdelke, je tr\u017eno stanje preve\u010d dinami\u010dno. Vsak predlog bi bil neodmeren, saj brez poglobljene analize ni mogo\u010de dati zanesljivih izjav. Po izku\u0161njah pa nekatere kategorije na Amazonu obi\u010dajno ponujajo zadostno dobi\u010dkovno mar\u017eo in stabilno povpra\u0161evanje na splo\u0161no, tako da so izdelki iz teh podro\u010dij na splo\u0161no primerni za modele resellinga. To pa ne nadome\u0161\u010da tr\u017ene analize.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-225466-identifier\">Elektronski izdelki in dodatki<\/h4><p class=\"theme-wp-block gb-responsive-714389-identifier\">Elektronski izdelki niso podvr\u017eeni sezonskim u\u010dinkom, so mo\u010dno iskani in bele\u017eijo \u0161tevilne spremembe cen, ki jih lahko resellerji izkoristijo.<\/p><p class=\"theme-wp-block gb-responsive-632336-identifier\">Primeri: Slu\u0161alke, etuiji za telefone, polnilci, pametne ure, zvo\u010dniki.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-350839-identifier\">Igra\u010de in dru\u017eabne igre<\/h4><p class=\"theme-wp-block gb-responsive-130194-identifier\">Igra\u010de so pri kupcih \u0161e posebej priljubljene pred bo\u017ei\u010dem in veliko no\u010djo. Hkrati so star\u0161i, stari star\u0161i in drugi pogosto pripravljeni zapraviti nekoliko ve\u010d. Omejene izdaje ali te\u017eko dostopni artikli lahko dodatno bele\u017eijo znatne pove\u010danja cen. Poleg tega so ti izdelki majhni in pogosto \u017ee dobro pakirani, kar prodajalcem omogo\u010da prihranek stro\u0161kov.<\/p><p class=\"theme-wp-block gb-responsive-169707-identifier\">Primeri: LEGO kompleti, dru\u017eabne igre (npr. Monopoly), akcijske figure, pun\u010dke.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-750655-identifier\">Moda<\/h4><p class=\"theme-wp-block gb-responsive-993419-identifier\">\u0160e posebej iskane blagovne znamke, omejene izdaje in drugi te\u017eko dostopni izdelki lahko imajo znatne dobi\u010dkovne mar\u017ee in se dobro prodajajo naprej.<\/p><p class=\"theme-wp-block gb-responsive-612631-identifier\">Primeri: \u0160portna obla\u010dila znanih blagovnih znamk, superge, torbice, son\u010dna o\u010dala.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-814480-identifier\">Knjige in u\u010dni materiali<\/h4><p class=\"theme-wp-block gb-responsive-59610-identifier\">Nekatere knjige imajo konstantno tr\u017eno vrednost in se zato dobro prodajajo, tudi v rabljenem stanju. To pa ne velja za vse knjige, zato morajo trgovci pri izbiri ravnati previdno.<\/p><p class=\"theme-wp-block gb-responsive-871259-identifier\">Primeri: Strokovna literatura, bestseler romani, u\u010dbeniki, antikvitete.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-47281-identifier\">\u0160portna in zunanja oprema<\/h4><p class=\"theme-wp-block gb-responsive-367593-identifier\">Tudi tukaj so blagovne znamke klju\u010dne. Izdelki s podro\u010dja \u0161porta, fitnesa in zunanjih aktivnosti so iskani in so v trendu od pandemije COVID-19. Zunanja oprema je poleg tega zelo draga, tako da so tudi rabljeni izdelki iskani.<\/p><p class=\"theme-wp-block gb-responsive-572978-identifier\">Primeri: Oprema za jogo, fitnes naprave, pohodni\u0161ka in trekking oprema, kolesarska oprema.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-698277-identifier\">Oprema za dojen\u010dke<\/h4><p class=\"theme-wp-block gb-responsive-437347-identifier\">Izdelki v tej kategoriji pogosto niso le potro\u0161ni izdelki, ki jih je treba pogosto ponovno kupiti, temve\u010d so tudi vi\u0161je cenovni razred. Hkrati so star\u0161i pripravljeni pla\u010dati za kakovostne in varne izdelke.<\/p><p class=\"theme-wp-block gb-responsive-930702-identifier\">Primeri: Otro\u0161ki vozi\u010dki, otro\u0161ka hrana, igra\u010de, babyfoni.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-113282-identifier\">Sezonski izdelki<\/h4><p class=\"theme-wp-block gb-responsive-584781-identifier\">Sezonski izdelki dosegajo vrhunec ob dolo\u010denem \u010dasu v letu, so takrat pa izjemno iskani.<\/p><p class=\"theme-wp-block gb-responsive-125599-identifier\">Primeri: Bo\u017ei\u010dna dekoracija, kostumi za no\u010d \u010darovnic, velikono\u010dni artikli.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-908830-identifier\">Zbirateljski predmeti in omejene izdaje<\/h4><p class=\"theme-wp-block gb-responsive-304829-identifier\">Za prodajo teh izdelkov je potrebno precej znanja na ustreznem podro\u010dju, da se identificirajo izdelki, ki so hitro razprodani, a stalno iskani. \u010ce pa imate to znanje, se odpirajo prodajne prilo\u017enosti z visokimi dobi\u010dkovnimi mar\u017eami.<\/p><p class=\"theme-wp-block gb-responsive-706314-identifier\">Primeri: Omejeni superge, redki LEGO kompleti, Pop-figure, vinile.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-967991-identifier\">Amazon preprodajna programska oprema: Koristna orodja<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-892440-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/23120029\/reselling-alternative-amazon.jpeg\" alt=\"Alternativa za preprodajo na Amazonu so zasebne blagovne znamke.\" class=\"wp-image-67500\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/23120029\/reselling-alternative-amazon-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/23120029\/reselling-alternative-amazon-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/23120029\/reselling-alternative-amazon.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-780875-identifier\">Ni\u010d ne gre ve\u010d brez programske opreme, orodij in umetne inteligence. To velja tudi za preprodajalce. Iskanje izdelkov, izra\u010dunavanje cen, spremljanje uspe\u0161nosti \u2013 primeri podro\u010dij uporabe, kjer je digitalna podpora zelo smiselna, so \u0161tevilni. V nadaljevanju vam ne bomo le predstavili pregled podro\u010dij uporabe, temve\u010d bomo navedli tudi primere (delno brezpla\u010dnih) orodij za preprodajo za trgovce na Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-471181-identifier\"><strong>Ponovno dolo\u010danje cen<\/strong><\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-149645-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-478175-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sl\/amazon-dynamic-repricing-tool\/\">SELLERLOGIC Repricer za Amazon<\/a>: Samodejno prilagaja cene, da ostane konkuren\u010den, ne da bi ogrozil dobi\u010dkonosnost. Avtomatizira cenovno konkurenco, da zagotovi, da se izdelki prodajajo po optimalni ceni. Pri tem uporablja umetno inteligenco in upo\u0161teva spremembe na trgu ter podatke o konkurenci.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-774646-identifier\">Amazon Repricer: Brezpla\u010dno orodje, ki ga zagotavlja Amazon sam. Prilagaja cene na podlagi pravil. Vendar ne upo\u0161teva trenutne tr\u017ene situacije in lahko vodi do negativnih mar\u017e.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-423603-identifier\"><strong>Raziskava izdelkov<\/strong><\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-993830-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-212825-identifier\">Google Trends: Povsem brezpla\u010dno dostopati do ogromnih koli\u010din podatkov internetnega velikana? S Google Trends analizirajo spletni trgovci splo\u0161no povpra\u0161evanje po izdelku in dobijo pregled nad sezonskimi nihanji povpra\u0161evanja.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-922406-identifier\">Viral Launch: Pomo\u010d pri iskanju in validaciji izdelkov ter vpogledi v ni\u0161e in trge na Amazonu. Prav tako ponuja \u0161irok spekter drugih storitev, kot je graditelj seznamov.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-359159-identifier\"><strong>Raziskava klju\u010dnih besed<\/strong><\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-161794-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-420128-identifier\">Keywordtool.io: Na podlagi klju\u010dne besede to orodje prikazuje predloge, ki jih funkcija samodejnega dopolnjevanja na Amazonu prika\u017ee. Poleg tega prikazuje ocenjeno iskalno prostornino in nekatere druge kazalnike, kot so stro\u0161ki PPC na klik.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-764666-identifier\">MerchantWords: Prikazuje iskalno prostornino za razli\u010dne klju\u010dne besede na Amazonu in pomaga pri iskanju relevantnih klju\u010dnih besed za posamezno izdel\u010dno seznam. Poleg tega je mogo\u010de analizirati najbolj\u0161e uvrstitve za vsako klju\u010dne besede.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-769322-identifier\"><strong>Upravljanje zalog<\/strong><\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-300449-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-87409-identifier\">Zoho Inventory: Programska oprema za upravljanje zalog, izpolnjevanje naro\u010dil in nadzor zalog. Preverja trenutne zaloge, upravlja prenose med skladi in generira poro\u010dila v nekaj sekundah.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-692655-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sl\/amazon-lost-and-found\/\">SELLERLOGIC Lost &#038; Found polna storitev<\/a>: Samodejno analizira vse FBA transakcije in takoj prika\u017ee zahtevke za vra\u010dilo zaradi FBA napak (kot so po\u0161kodovani artikli). Zahteva ustrezna sredstva za FBA prodajalce in popolnoma avtomatizirano uveljavlja zahtevke za vra\u010dilo proti Amazonu.<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-876791-identifier layout-explore\">\n\n\t\t<div class=\"text-banner-cta text-banner-explore-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tRaziskujte SELLERLOGIC Lost &#038; Found polno storitev\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tVa\u0161a Amazonova povra\u010dila, ki jih obravnavamo mi. Nova vseobsegajo\u010da storitev.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dnite zdaj<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<p class=\"theme-wp-block gb-responsive-535942-identifier\"><strong>Analiza konkurence<\/strong><\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-655830-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-232477-identifier\">Keepa: Prikazuje zgodovino cen in druge podatke o konkurenci izdelkov na Amazonu<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-444479-identifier\">CamelCamelCamel: Prav tako analizira trende cen na Amazonu in pomaga razumeti nihanja cen.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-602531-identifier\"><strong>Finance in dobi\u010dkonosnost<\/strong><\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-167715-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-219727-identifier\">LexOffice: Obla\u010dna programska oprema za ra\u010dunovodstvo, ki je \u0161e posebej primerna za samostojne podjetnike, svobodnjake ter mala in srednja podjetja. Ponuja med drugim ra\u010dunovodstvo, izdajanje ra\u010dunov, predlo\u017eitev davka na dodano vrednost in se lahko neposredno pove\u017ee s sistemi za prodajo.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-219128-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sl\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a>: Omogo\u010da natan\u010dno analizo podatkov o prodaji in spremlja poslovno uspe\u0161nost na ravni ra\u010dunov, tr\u017enic ali izdelkov do najmanj\u0161ih podrobnosti. Ponuja hitro, a podrobno pregled dobi\u010dka in prikazuje razvoj najbolj\u0161ih izdelkov skoraj v realnem \u010dasu.<\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-216802-identifier\">Zaklju\u010dek<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-115025-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/23120443\/reseller-produkte-billig-kaufen-teuer-verkaufen.jpeg\" alt=\"Kaj po\u010dnejo preprodajalci? Izdelke kupujejo poceni in prodajajo drago.\" class=\"wp-image-67518\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/23120443\/reseller-produkte-billig-kaufen-teuer-verkaufen-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/23120443\/reseller-produkte-billig-kaufen-teuer-verkaufen-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/23120443\/reseller-produkte-billig-kaufen-teuer-verkaufen.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-313798-identifier\">Amazon preprodaja je fleksibilen poslovni model z razli\u010dnimi mo\u017enostmi za ugodno pridobivanje izdelkov in dobi\u010dkonosno prodajo na Amazonu. Klju\u010d do uspeha je temeljita analiza trga, da se identificirajo dobi\u010dkonosne ni\u0161e in izdelki z visokim povpra\u0161evanjem. Medtem ko strategije, kot sta maloprodajna arbitra\u017ea ali veleprodaja, prina\u0161ajo razli\u010dne prednosti in izzive, ostaja najpomembnej\u0161a naloga preprodajalca pravilna izbira izdelkov. Dolgoro\u010dni uspeh pa zahteva znanje, nalo\u017ebo \u010dasa in uporabo orodij, ki pomagajo spremljati konkurenco, povpra\u0161evanje in razvoj cen.<\/p><p class=\"theme-wp-block gb-responsive-852293-identifier\">\u010ceprav je preprodaja na Amazonu zakonita, bi morali trgovci paziti na resne dobavitelje, da se izognejo te\u017eavam z Amazonom ali strankami. Kdor \u017eeli biti uspe\u0161en v preprodaji, mora biti prav tako pripravljen reagirati na dinami\u010dne tr\u017ene spremembe in nenehno delati na optimizaciji poslovnega modela.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-880520-identifier\">Pogosto zastavljena vpra\u0161anja<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1729685535365\"><strong class=\"schema-faq-question\"><strong>Koliko zaslu\u017ei\u0161 kot prodajalec na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Zaslu\u017eki se mo\u010dno razlikujejo, odvisno od mar\u017e izdelkov, obsega prodaje in pristojbin. Mnogi zaslu\u017eijo med nekaj sto do ve\u010d tiso\u010d evri mese\u010dno.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1729685552398\"><strong class=\"schema-faq-question\"><strong>Ali je preprodaja zakonita?<\/strong><\/strong> <p class=\"schema-faq-answer\">Da, preprodaja je zakonita, dokler ne pride do kr\u0161itve pravic in so izdelki zakonito pridobljeni.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1729685570864\"><strong class=\"schema-faq-question\"><strong>Koliko stane prodaja na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Prodajalci pla\u010dajo mese\u010dno 39 \u20ac za profesionalni ra\u010dun, plus prodajne provizije od 8-15 % glede na kategorijo.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1729685586115\"><strong class=\"schema-faq-question\"><strong>Kaj je preprodaja? Kako deluje preprodaja?<\/strong><\/strong> <p class=\"schema-faq-answer\">Preprodaja pomeni, da poceni kupite izdelke in jih prodate po vi\u0161ji ceni. Razlika med nakupno in prodajno ceno predstavlja dobi\u010dek.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1729685601250\"><strong class=\"schema-faq-question\"><strong>Kupiti in prodati: Kaj se spla\u010da?<\/strong><\/strong> <p class=\"schema-faq-answer\">Izdelki s stabilnim povpra\u0161evanjem in visoko dobi\u010dkonosnostjo se spla\u010dajo. Primeri so elektronika, zbirateljski kosi ali omejene izdaje. Kateri konkretni izdelki so lahko dobi\u010dkonosni, pa se mo\u010dno razlikuje in je odvisno na primer od sezonskih u\u010dinkov.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1729685618513\"><strong class=\"schema-faq-question\"><strong>Kateri izdelki se najbolje prodajajo na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Elektronika, gospodinjski predmeti, igra\u010de, obla\u010dila in knjige se pogosto dobro prodajajo. Vendar pa tam obstaja tudi ustrezno veliko \u0161tevilo konkurentov. Ni\u0161e z manj konkurence lahko predstavljajo donosno alternativo.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1729685635017\"><strong class=\"schema-faq-question\"><strong>Kaj lahko poceni kupite in drago prodate?<\/strong><\/strong> <p class=\"schema-faq-answer\">Blagovne znamke v razprodaji, omejene izdaje, zbirateljski kosi ali redkosti se lahko poceni kupijo in dra\u017eje prodajo. Pomembno je, da je razlika v ceni med nakupom in prodajo dovolj velika, da obstaja stabilna povpra\u0161evanje in da je konkurenca omejena.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1729685653623\"><strong class=\"schema-faq-question\"><strong>Ali smete kupiti stvari in jih dra\u017eje prodati?<\/strong><\/strong> <p class=\"schema-faq-answer\">Da, to je zakonito, dokler ne kr\u0161ite nobenih zakonodajnih predpisov ali pravic, kot je na primer avtorske pravice.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1729685671643\"><strong class=\"schema-faq-question\"><strong>Kaj lahko preprodajate?<\/strong><\/strong> <p class=\"schema-faq-answer\">Na splo\u0161no so elektronika, moda, igra\u010de, zbirateljski kosi in gospodinjski predmeti primerni za preprodajo. Vendar pa je to treba odlo\u010diti individualno, saj mnogi dejavniki vplivajo na mo\u017enosti prodaje.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1729685687166\"><strong class=\"schema-faq-question\"><strong>Kaj lahko drago prodate?<\/strong><\/strong> <p class=\"schema-faq-answer\">Omejene izdaje, redki zbirateljski kosi, draga elektronika in obla\u010dila blagovnih znamk pogosto dosegajo visoke cene. Kljub temu je podrobna analiza trga pomembna, da ne kupite ni\u010desar, kar se ne prodaja.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-830590-identifier\"><span style=\"font-size:0.7em\" class=\"has-font-size\">Zahteve za slike v vrstnem redu slik: \u00a9 AiiNa \u2013 stock.adobe.com \/ \u00a9 snn_art \u2013 stock.adobe.com \/ \u00a9 Summit Art Creations \u2013 stock.adobe.com \/ \u00a9 AiiNa \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon preprodaja ni ustaljen izraz, kot sta na primer Amazon FBA ali Private Label. Nekateri pod to pojmom zdru\u017eujejo skoraj vse oblike prodaje na Amazonu. Vendar pa se pod \u201epreprodajo\u201c obi\u010dajno razume nakup izdelkov po ugodni ceni z namenom ponovne prodaje na drugi platformi, torej na primer na Amazonu. Ta poslovni model je znan tudi<\/p>\n","protected":false},"author":3,"featured_media":67539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1485],"tags":[],"class_list":["post-228654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodaja-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Najbolj\u0161i izdelki za preprodajo na Amazonu<\/title>\n<meta name=\"description\" content=\"Vstop v spletno trgovino s preprodajo na Amazonu: Kako deluje preprodaja in kateri so najbolj\u0161i izdelki?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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Mnogi zaslu\u017eijo med nekaj sto do ve\u010d tiso\u010d evri mese\u010dno.","inLanguage":"sl-SI"},"inLanguage":"sl-SI"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sl\/blog\/kaj-je-amazon-preprodaja-in-kateri-izdelki-se-bodo-najbolje-prodajali-na-amazonu-leta-2025\/#faq-question-1729685552398","position":2,"url":"https:\/\/www.sellerlogic.com\/sl\/blog\/kaj-je-amazon-preprodaja-in-kateri-izdelki-se-bodo-najbolje-prodajali-na-amazonu-leta-2025\/#faq-question-1729685552398","name":"Ali je preprodaja zakonita?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Da, preprodaja je zakonita, dokler ne pride do kr\u0161itve pravic in so izdelki pridobljeni zakonito.","inLanguage":"sl-SI"},"inLanguage":"sl-SI"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sl\/blog\/kaj-je-amazon-preprodaja-in-kateri-izdelki-se-bodo-najbolje-prodajali-na-amazonu-leta-2025\/#faq-question-1729685570864","position":3,"url":"https:\/\/www.sellerlogic.com\/sl\/blog\/kaj-je-amazon-preprodaja-in-kateri-izdelki-se-bodo-najbolje-prodajali-na-amazonu-leta-2025\/#faq-question-1729685570864","name":"Koliko stane prodaja na Amazonu?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Prodajalci pla\u010dajo mese\u010dno 39 \u20ac za profesionalni ra\u010dun, poleg tega pa prodajne provizije od 8-15 % glede na kategorijo.","inLanguage":"sl-SI"},"inLanguage":"sl-SI"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sl\/blog\/kaj-je-amazon-preprodaja-in-kateri-izdelki-se-bodo-najbolje-prodajali-na-amazonu-leta-2025\/#faq-question-1729685586115","position":4,"url":"https:\/\/www.sellerlogic.com\/sl\/blog\/kaj-je-amazon-preprodaja-in-kateri-izdelki-se-bodo-najbolje-prodajali-na-amazonu-leta-2025\/#faq-question-1729685586115","name":"Kaj je preprodaja? 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Ni\u0161e z manj pritiskom konkurence so lahko donosna alternativa.","inLanguage":"sl-SI"},"inLanguage":"sl-SI"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sl\/blog\/kaj-je-amazon-preprodaja-in-kateri-izdelki-se-bodo-najbolje-prodajali-na-amazonu-leta-2025\/#faq-question-1729685635017","position":7,"url":"https:\/\/www.sellerlogic.com\/sl\/blog\/kaj-je-amazon-preprodaja-in-kateri-izdelki-se-bodo-najbolje-prodajali-na-amazonu-leta-2025\/#faq-question-1729685635017","name":"Kaj lahko poceni kupite in drago prodate?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Blagovne znamke v razprodaji, omejene izdaje, zbirateljski kosi ali redkosti se lahko poceni kupijo in dra\u017eje prodajo. 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