{"id":228663,"date":"2023-04-19T14:57:36","date_gmt":"2023-04-19T14:57:36","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/nova-oznaka-amazon-izdelki-z-visokimi-stopnjami-vracil-bi-lahko-kmalu-dobili-oznako\/"},"modified":"2023-04-19T14:57:36","modified_gmt":"2023-04-19T14:57:36","slug":"nova-oznaka-amazon-izdelki-z-visokimi-stopnjami-vracil-bi-lahko-kmalu-dobili-oznako","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/nova-oznaka-amazon-izdelki-z-visokimi-stopnjami-vracil-bi-lahko-kmalu-dobili-oznako\/","title":{"rendered":"Nova oznaka Amazon? Izdelki z visokimi stopnjami vra\u010dil bi lahko kmalu dobili oznako"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-763885-identifier\">Amazon uvaja nove oznake, ki naj bi odvrnile stranke od nakupa izdelka<\/p><p class=\"theme-wp-block gb-responsive-648783-identifier\">Please what?<\/p><p class=\"theme-wp-block gb-responsive-499428-identifier\">Nova oznaka naj bi se pojavila na straneh s podrobnostmi o izdelkih, ki se vra\u010dajo nad povpre\u010djem, in da bi stranke opozorila na to dejstvo. O tem poro\u010da <a href=\"https:\/\/www.theinformation.com\/articles\/amazon-starts-warning-customers-about-frequently-returned-items\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">theinformation.com<\/a>. Trenutno je oznaka na voljo le v ZDA in \u0161e ni bila \u0161iroko uvedena. Vendar pa obi\u010dajno tisto, kar Amazon uvede v ZDA, pride tudi na nem\u0161ko tr\u017enico.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-418730-identifier\">Oznaka naj bi zagotovila informirane odlo\u010ditve pri nakupu<\/h2><p class=\"theme-wp-block gb-responsive-698259-identifier\">Iniciativa ni kampanja za uni\u010denje poslovanja prodajalcev, temve\u010d naj bi zmanj\u0161ala stopnjo vra\u010dil izdelkov, ki se pogosto vra\u010dajo. \u0160e posebej v sektorju e-trgovine so vra\u010dila velik problem \u2013 ne le za okolje in trajnost, temve\u010d tudi za prodajalce. Trenutno se v Nem\u010diji vrne ena od \u0161tirih paketov, v kategorijah, kot so obla\u010dila ali \u010devlji, celo ve\u010d kot ena od dveh.<\/p><p class=\"theme-wp-block gb-responsive-975768-identifier\">Nova oznaka naj bi o\u010ditno slu\u017eila dvema namenom:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list gb-responsive-330506-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-733556-identifier\">Stranke naj bi bile spodbujene, da natan\u010dno preu\u010dijo stran izdelka, si ogledajo slike, A+ vsebino, ocene itd., in \u0161ele nato se odlo\u010dijo, ali \u017eelijo izdelek kupiti ali ne.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-808045-identifier\">Prodajalci naj bi bili spodbujeni, da oblikujejo svoje strani izdelkov na na\u010din, da lahko stranke sprejmejo informirano odlo\u010ditev o nakupu.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-502576-identifier\">Namesto da bi vra\u010dila sama po sebi postala pla\u010dljiva in s tem odvrnila stranke, se podjetje zdaj trudi re\u0161iti problem \u0161e pred odlo\u010ditvijo o nakupu. Za prodajalce je nova oznaka lahko hkrati prekletstvo in blagoslov.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-638939-identifier\">Vpliv na prodajalce Amazon<\/h3><p class=\"theme-wp-block gb-responsive-651934-identifier\">Po eni strani je nizka stopnja vra\u010dil \u017ee dejavnik za Amazonov algoritem, ko gre za uvrstitve in <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/infografika-to-je-13-korakov-do-dobicka-amazon-buy-box\/\">Buy Box<\/a>, ter lahko tudi ekonomsko koristi prodajalcem. Poleg tega ima oznaka lahko prijeten stranski u\u010dinek, da la\u017ene ocene in neinformativni opisi izdelkov nepo\u0161tenih konkurentov izgubijo pomen v konkuren\u010dnem okolju.<\/p><p class=\"theme-wp-block gb-responsive-565823-identifier\">Po drugi strani so prodajalci z visoko stopnjo vra\u010dil pod pritiskom \u2013 saj naj bi oznaka dejansko odvrnila mnoge stranke od nakupa. Ne bi bilo presenetljivo, \u010de bi bila nova oznaka prej ali slej vklju\u010dena kot dejavnik uvrstitve pri prikazu iskalnih rezultatov.<\/p><p class=\"theme-wp-block gb-responsive-716896-identifier\">Kateri u\u010dinki lahko prodajalci na tr\u017enici pri\u010dakujejo od ozna\u010devanja, zato v veliki meri odvisno od njihove lastne situacije. Izdelki z nizko stopnjo vra\u010dil bi lahko imeli koristi; izdelki z visoko stopnjo vra\u010dil pa bi lahko izgubili prodajo. Kaj torej storiti zdaj?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-923301-identifier\">5 nasvetov za pripravo na novo oznako Amazon<\/h2><p class=\"theme-wp-block gb-responsive-877094-identifier\">Klju\u010dnega pomena je verjetno <a href=\"https:\/\/sellerlogic-stage.sl.local\/de\/blog\/5-tipps-retourenquote-senken\/\">zmanj\u0161ati stopnjo vra\u010dil<\/a>. To lahko dose\u017eemo z razli\u010dnimi ukrepi, ki naj bodo prilagojeni situaciji prodajalca. Namesto da bi slepo optimizirali in vlagali veliko \u010dasa in denarja, bi se morali prodajalci najprej pozanimati, zakaj je njihova stopnja vra\u010dil vi\u0161ja od tiste pri primerljivih izdelkih. Naslednji nasveti lahko slu\u017eijo kot smernice.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list gb-responsive-322144-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-421427-identifier\"><strong>Hitrost dostave<\/strong>: Tisti, ki ne po\u0161iljajo preko Amazon FBA, temve\u010d so zgradili svojo logistiko, naj preverijo, ali so naro\u010dila dostavljena pravo\u010dasno. Dalj\u0161i je \u010das med oddajo naro\u010dila in odprtjem paketa, ve\u010dja je verjetnost, da bo stranka izdelek vrnila \u2013 preprosto zato, ker je navdu\u0161enje in pri\u010dakovanje \u017ee upadlo.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-886403-identifier\"><strong>Pakiranje<\/strong>: Vra\u010dila se pogosto za\u010dnejo, ker je izdelek po\u0161kodovan? Potem je morda krivo pakiranje. Ali je izdelek ustrezno za\u0161\u010diten pred udarci in vplivi ter ali pre\u017eivi postopek po\u0161iljanja brez po\u0161kodb ali ne?<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-471867-identifier\"><strong>Vsebina<\/strong> strani s podrobnostmi o izdelku: Slabe slike, neto\u010den opis izdelka, brez <a href=\"https:\/\/sellerlogic-stage.sl.local\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">A+ vsebine<\/a> \u2013 \u010de kupec ne more dobiti realisti\u010dne predstave o izdelku, je zanj te\u017eko oceniti izdelek (kar ga odvrne od nakupa) ali pa ima napa\u010dno predstavo o izdelku (in naredi napa\u010den nakup). Bolj ko kupec ve, kaj dobi, obi\u010dajno ni\u017eja je stopnja vra\u010dil.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-531612-identifier\"><strong>Kakovost<\/strong> izdelka: Napa\u010dni nakupi se zgodijo, in to velja tudi za prodajalce. \u010ce se izka\u017ee, da izdelek ne izpolnjuje kakovostnih pri\u010dakovanj stranke, bi bilo treba ta izbolj\u0161ati v sodelovanju s proizvajalcem ali poiskati alternative. To se nana\u0161a ne le na specifi\u010dne napake, temve\u010d tudi na ob\u010dutek, oblikovanje itd.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-477545-identifier\"><strong>Analiza<\/strong> vra\u010dil: Prodajalec lahko kadar koli preveri v Amazonovih poro\u010dilih, kak\u0161en je bil razlog za vra\u010dilo. V mnogih primerih stranke tudi zelo konkretno navedo razloge za vra\u010dilo naro\u010dila, npr. specifi\u010dna napaka, napa\u010dna koli\u010dina, zavajajo\u010de slike itd. To lahko najdete v Seller Central pod Amazon Reports > Fulfilled by Amazon > &#8220;Fulfilled by Amazon&#8221; vra\u010dila strank.<\/li><\/ol><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-176360-identifier\">Zaklju\u010dek: Informirane odlo\u010ditve pri nakupu kot prilo\u017enost<\/h2><p class=\"theme-wp-block gb-responsive-869406-identifier\">Nova oznaka Amazon je lahko prilo\u017enost za profesionalne prodajalce. Nepo\u0161teni konkurenti, ki kupujejo la\u017ene ocene ali polnijo svoje strani s podrobnostmi o izdelkih z zavajajo\u010dimi informacijami, se bodo sre\u010dali z nasprotovanjem.<\/p><p class=\"theme-wp-block gb-responsive-424786-identifier\">Poleg tega je zmanj\u0161anje lastne <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/krogna-pot-ali-kako-pomembna-je-stopnja-vracanja-na-amazonu\/\">stopnje vra\u010dil<\/a> smiselno prizadevanje iz razli\u010dnih razlogov. Vendar je pomembno, da se obrnejo pravi vijaki in da se lastno podjetje primerja s tr\u017enimi standardi za analizo.<\/p><p class=\"theme-wp-block gb-responsive-422002-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Zahvala za sliko: \u00a9 piter2121 \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon uvaja nove oznake, ki naj bi odvrnile stranke od nakupa izdelka Please what? Nova oznaka naj bi se pojavila na straneh s podrobnostmi o izdelkih, ki se vra\u010dajo nad povpre\u010djem, in da bi stranke opozorila na to dejstvo. O tem poro\u010da theinformation.com. Trenutno je oznaka na voljo le v ZDA in \u0161e ni bila<\/p>\n","protected":false},"author":3,"featured_media":26640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1386,1485],"tags":[],"class_list":["post-228663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nasveti-in-triki","category-prodaja-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ta oznaka Amazon ozna\u010duje pogosto vra\u010dane izdelke.<\/title>\n<meta name=\"description\" content=\"Oznaka Amazon naj bi omogo\u010dila informirane odlo\u010ditve pri nakupu in ozna\u010duje pogosto vra\u010dane izdelke. 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