{"id":228678,"date":"2020-04-16T03:17:00","date_gmt":"2020-04-16T03:17:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ali-je-vse-samo-ukradeno-eo-eo-politike-amazona-za-zascito-intelektualne-lastnine\/"},"modified":"2020-04-16T03:17:00","modified_gmt":"2020-04-16T03:17:00","slug":"ali-je-vse-samo-ukradeno-eo-eo-politike-amazona-za-zascito-intelektualne-lastnine","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/ali-je-vse-samo-ukradeno-eo-eo-politike-amazona-za-zascito-intelektualne-lastnine\/","title":{"rendered":"&#8220;Ali je vse samo ukradeno, eo, eo&#8221;? Politike Amazona za za\u0161\u010dito intelektualne lastnine"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-704574-identifier\">Kako so \u017ee peli <em>Die Prinzen<\/em>? \u201eTo je vse samo ukradeno in ukradeno, samo potegnjeno in oropano. \/ Opravi\u010dujem se, to sem si dovolil.\u201c Kar v umetnosti in kulturi morda \u0161e gre kot intertekstualna referenca, lahko za podjetnike in trgovce prinese daljnose\u017ene posledice: Plagiati, ponaredki, nepoobla\u0161\u010dena uporaba blagovnih znamk in podobne stvari niso malenkost. V lastni spletni trgovini potem v po\u0161tni nabiralnik pristanejo izjave o prenehanju. Tudi Amazon ima smernice za prepre\u010devanje zlorabe intelektualne lastnine. <\/p><p class=\"theme-wp-block gb-responsive-484515-identifier\">V najslab\u0161em primeru trgovcem grozi popolna blokada oziroma deaktivacija njihovega prodajnega ra\u010duna oziroma odvzem pravice do prodaje z vsemi gospodarskimi posledicami, ki jih to lahko prinese. Splo\u0161na uspe\u0161nost prodajalca je potem nepomembna, ne glede na to, kako dobra je lahko in kako nizka je lahko stopnja odpovedi ali \u0161tevilo zamud pri dostavi. Zato bi morali trgovci skrbno paziti, da ne kr\u0161ijo pravic intelektualne lastnine. \u0160e posebej Nem\u010dija in Evropska unija imata razmeroma stroge za\u0161\u010ditne pravice \u2013 katerih se mora vsak trgovec nujno dr\u017eati, da se izogne daljnose\u017enim pravnim posledicam.<\/p><p class=\"theme-wp-block gb-responsive-684084-identifier\">Ta prispevek se ne ukvarja z nacionalnimi ali mednarodnimi zakonodajnimi okviri, temve\u010d izrecno z <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/ali-je-vse-samo-ukradeno-eo-eo-politike-amazona-za-zascito-intelektualne-lastnine\/\">smernicami Amazona<\/a> glede intelektualne lastnine, pravic blagovnih znamk in piratstva izdelkov. <\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-225107-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block\">Pravno svetovanje lahko vedno opravi le <strong>usposobljen odvetnik<\/strong>! V primeru dvoma se nujno obrnite na takega.<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-248329-identifier\" id=\"tab-con-6\">Zakaj je Amazonu pomembno za\u0161\u010dititi intelektualno lastnino?<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-340576-identifier\"><img decoding=\"async\" width=\"844\" height=\"357\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht.jpeg\" alt=\"Kaj \u0161e obravnava Amazon v smernicah o intelektualni lastnini poleg avtorskih pravic?\" class=\"wp-image-1697\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht-407x172.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht-768x325.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142917\/amazon-richtlinien-geistigen-eigentums-urheberrecht.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-98604-identifier\">Amazon sam nastopa v dveh funkcijah: Prvi\u010d kot prodajalec (lastnih) blaga, drugi\u010d kot platforma, ki omogo\u010da tretjim osebam trgovanje s proizvodi. Kot prodajalec se mora Amazon seveda dr\u017eati ustreznega nacionalnega avtorskega prava. Ali bi bilo velikemu spletnemu trgovcu kot platformi vseeno, \u010de trgovec kr\u0161i avtorske pravice?<\/p><p class=\"theme-wp-block gb-responsive-386285-identifier\">Dejansko ni jasno, v kolik\u0161ni meri se spo\u0161tovanje <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/201361070?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">smernic Amazona o intelektualni lastnini<\/a> nadzira in uveljavlja iz lastne pobude. \u0160e posebej evropski trgovci pogosto dobijo ob\u010dutek, da se proti ponaredkom blagovnih znamk ali drugim zlorabam avtorskih pravic ne ukrepa dovolj pogosto, na primer pri dvomljivih ponudbah iz azijskega prostora. <\/p><p class=\"theme-wp-block gb-responsive-447430-identifier\">Dejstvo pa je tudi, da ima Amazon samo upravi\u010den interes, da se avtorske pravice na trgih spo\u0161tujejo in da je zagotavljena pristnost artiklov. Kajti zahteva korporacije je vedno ponuditi popolno potovanje kupca \u2013 \u010de kupec namesto originalnega izdelka prejme ponarejen izdelek, to vodi v frustracijo in razo\u010daranje, kar spet spodbuja vra\u010dila in zahtevke za vra\u010dilo pla\u010dil. Poleg tega bo tak kupec morda naslednji\u010d naro\u010dil pri konkurenci, kar pomeni izgubo prihodkov za e-trgovinskega giganta, vsaj v obliki prodajnih provizij. Pri tem ni pomembno, ali gre za <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/private-label-oder-handelsware\/\" target=\"_blank\" rel=\"noreferrer noopener\">trgovsko blago ali lastne blagovne znamke<\/a>. <\/p><p class=\"theme-wp-block gb-responsive-631120-identifier\">\u0160e en u\u010dinek je, da se dejanski imetniki pravic prav tako trudijo prepre\u010diti kr\u0161itve svojih pravic blagovnih znamk. Ne le, da lahko imetniki blagovnih znamk neposredno prijavijo kr\u0161itev svojih avtorskih pravic, temve\u010d tudi kontaktirajo Amazon, da bi uveljavili smernice za za\u0161\u010dito intelektualne lastnine in odstranili zlorabne ponudbe, kot so ponarejeni izdelki.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-399263-identifier\" id=\"tab-con-7\">Kaj je intelektualna lastnina pri Amazonu?<\/h2><p class=\"theme-wp-block gb-responsive-528381-identifier\">Na\u010deloma sta spletni velikan sam in morebitni trgovci vezani na veljavne zakone posamezne dr\u017eave ali gospodarskega prostora, v katerem so blago na voljo za prodajo. Trgovec, ki prodaja na nem\u0161kem trgu, mora torej poznati in upo\u0161tevati nem\u0161ko pravno ureditev. Pri \u010dlanih Evropske unije oziroma Evropskega gospodarskega prostora (EGP), kamor spadajo tudi Islandija, Norve\u0161ka in Lihten\u0161tajn, pa igrajo vlogo tudi evropski zakoni.<\/p><p class=\"theme-wp-block gb-responsive-907058-identifier\">Na to se orientirajo tudi smernice Amazona za za\u0161\u010dito intelektualne lastnine. Klju\u010dno je vedno veljavno avtorsko pravo in sorodne pravne dolo\u010dbe, kot je na primer patentno pravo. Amazon razdeli svoje smernice v razli\u010dne razdelke:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-809499-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-853094-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">avtorsko pravo,<\/li><li class=\"theme-wp-block gb-responsive-375698-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">blagovna znamka,<\/li><li class=\"theme-wp-block gb-responsive-101426-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">patent,<\/li><li class=\"theme-wp-block gb-responsive-33611-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">uporabni vzorec,<\/li><li class=\"theme-wp-block gb-responsive-185533-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">paralelni uvoz in<\/li><li class=\"theme-wp-block gb-responsive-600226-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">oblikovanje<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-777705-identifier\">V nadaljevanju si podrobno ogledamo podro\u010dja in pojasnimo, kak\u0161ne posledice imajo smernice Amazona glede intelektualne lastnine za vas kot trgovca in kaj lahko storite, \u010de vas obto\u017eijo, da ste kr\u0161ili te smernice.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-209194-identifier\" id=\"tab-con-8\">Avtorsko pravo pri Amazonu<\/h3><div class=\"wp-block-image is-style-default gb-responsive-744012-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-geistiges-eigentum-verkaufen.jpg\" alt=\"Kaj pomeni pri Amazonu \u201eintelektualna lastnina\u201c? Teh se vsekakor ne da prodati.\" class=\"wp-image-1719\" style=\"width:500px;height:333px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-geistiges-eigentum-verkaufen-407x271.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-geistiges-eigentum-verkaufen.jpg 500w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-584341-identifier\">Zna\u010dilno za avtorsko pravo je, da za to ni potrebna nobena formalna registracija ali podobno dejanje s strani imetnika pravic \u2013 druga\u010de kot na primer pri patentnem pravu. V ve\u010dini primerov imetnik avtorskih pravic dela, kot je slika ali roman, ostane ustvarjalec; ta ima nato izklju\u010dno pravico do izkori\u0161\u010danja.<\/p><p class=\"theme-wp-block gb-responsive-243349-identifier\">Avtorsko pravo se nana\u0161a na dela literature, znanosti in umetnosti (\u00a7 2 UrhG), v nekaterih dr\u017eavah EU pa tudi na industrijske vzorce in oblikovanja (med drugim v Nem\u010diji). Zato je prepovedano prodajati nepoobla\u0161\u010dene kopije, uporabljati za\u0161\u010ditena izvirna dela brez dovoljenja ali tak\u0161no blago uva\u017eati v EGP.<\/p><p class=\"theme-wp-block gb-responsive-894893-identifier\">Zato je <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/201361070?language=de_DE\">smernica Amazona za za\u0161\u010dito intelektualne lastnine<\/a> <strong>relevantna tudi za produktne slike<\/strong>, ki so prav tako lahko za\u0161\u010ditene z avtorskimi pravicami. Tudi \u010de so prodajalci poobla\u0161\u010deni za prodajo blagovnega izdelka, to ne pomeni, da lahko na strani podrobnosti izdelka preprosto nalo\u017eijo fotografije artiklov drugih trgovcev. Slike, ki jih je sam prodajalec posnel, pa se lahko uporabljajo, saj ima kot avtor potrebne pravice do njih.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-773022-identifier\" id=\"tab-con-9\">Kako naj vem, ali smem prodajati izdelek v skladu z avtorskimi pravicami?<\/h4><p class=\"theme-wp-block gb-responsive-314912-identifier\">Obstajajo razli\u010dni scenariji, ki omogo\u010dajo trgovcem, da prodajajo za\u0161\u010diten izdelek \u2013 na primer knjigo. Te to\u010dke Amazon obravnava tudi v smernicah o intelektualni lastnini:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-125539-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-253948-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Prodajalec je avtor.<\/strong> Lastno delo lahko seveda vsak prodaja, kot mu je v\u0161e\u010d.<\/li><li class=\"theme-wp-block gb-responsive-856822-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Avtor oziroma imetnik pravic je dovolil prodajo.<\/strong> Trgovci pa naj pazijo, da to v primeru dvoma tudi lahko doka\u017eejo.<\/li><li class=\"theme-wp-block gb-responsive-773216-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Prodaja je dovoljena v okviru na\u010dela iz\u010drpanja.<\/strong> Po tem je \u201eponovna prodaja originalnega, zakonito pridobljenega fizi\u010dnega artikla [&#8230;] brez dovoljenja imetnika avtorskih pravic [dovoljena]\u201c.<\/li><\/ol><\/div><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-535607-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-984673-identifier\"><strong>Opozorilo!<\/strong> Na\u010delo iz\u010drpanja v Evropi zajema uvo\u017eene artikle le, \u010de so ti bili prej <strong>zakonito uvo\u017eeni v EGP ali tam prodani<\/strong>, torej s strani imetnika pravic ali s soglasjem poobla\u0161\u010dene osebe. Trgovci naj zato nujno <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/strokovni-intervju-dobro-raziskano-je-polovica-bitke-tukaj-je-kako-se-pripraviti-v-krizi\/\" target=\"_blank\" rel=\"noreferrer noopener\">pazijo na resnost svojega vira nabave<\/a>, da prepre\u010dijo paralelni uvoz!<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-167546-identifier\" id=\"tab-con-10\">Pravo blagovnih znamk pri Amazonu<\/h3><div class=\"wp-block-image gb-responsive-369409-identifier\"><figure class=\"theme-wp-block alignright size-large\"><img decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-richtlinie-geistiges-eigentum.jpeg\" alt='Smernica Amazona \u201eIntelektualna lastnina\" obravnava tudi pravo blagovnih znamk.' class=\"wp-image-1724\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-richtlinie-geistiges-eigentum-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142916\/amazon-richtlinie-geistiges-eigentum.jpeg 500w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-797300-identifier\">Prav tako Amazon v svojih smernicah za za\u0161\u010dito intelektualne lastnine podrobno obravnava temo kr\u0161itve pravic blagovnih znamk in splo\u0161no blagovne znamke. Te so v ve\u010dini primerov za\u0161\u010ditene in jih drugi ne smejo preprosto uporabljati.<\/p><p class=\"theme-wp-block gb-responsive-580713-identifier\">Za razliko od avtorskega prava pa je obi\u010dajno potrebno blagovne znamke registrirati, da so za\u0161\u010ditene pred nepoobla\u0161\u010deno uporabo. V Nem\u010diji je pristojni organ <a href=\"https:\/\/www.dpma.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DPMA<\/a>, na evropski ravni pa <a href=\"https:\/\/euipo.europa.eu\/ohimportal\/de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">EUIPO<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-333207-identifier\">Pomembno je vedeti: <strong>Za\u0161\u010dita blagovne znamke je vedno teritorialna.<\/strong> Tisti, ki je svojo blagovno znamko registriral pri DPMA, ne more pri\u010dakovati, da bo lahko tudi na Kitajskem ukrepal proti nepoobla\u0161\u010deni uporabi. Za\u0161\u010dita se nana\u0161a na nepoobla\u0161\u010deno uporabo blagovne znamke, zlasti kadar to zavaja stranke, na primer glede tega, kdo ponuja blago oziroma kdo je povezan z njim.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-962357-identifier\" id=\"tab-con-11\">Blagovne znamke se lahko trgujejo pod dolo\u010denimi pogoji<\/h4><p class=\"theme-wp-block gb-responsive-678166-identifier\">Tudi registrirani, za\u0161\u010diteni blagovni izdelki se lahko trgujejo s strani tretjih oseb \u2013 \u010de so izpolnjeni dolo\u010deni pogoji. Po drugi strani pa lahko imetnik blagovne znamke prepove uporabo svoje blagovne znamke. Smernice Amazona za za\u0161\u010dito intelektualne lastnine poznajo v tem smislu razli\u010dne primere:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-853370-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-669340-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Blago je <strong>identi\u010dno<\/strong> tistemu, za katerega je imetnik blagovne znamke registriral svojo blagovno znamko.<\/li><li class=\"theme-wp-block gb-responsive-200243-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Blago ima <strong>veliko podobnost<\/strong> s tistim, za katerega je imetnik blagovne znamke registriral svojo blagovno znamko.<\/li><li class=\"theme-wp-block gb-responsive-270403-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Uporaba iste ali podobne blagovne znamke predstavlja <strong>nepo\u0161teno prednost<\/strong>.<\/li><li class=\"theme-wp-block gb-responsive-639912-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Zna\u010dilnosti razlikovanja oziroma <strong>ugled blagovne znamke<\/strong> ali imetnika blagovne znamke so neprimerno prizadete.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-128047-identifier\">Dobra novica za vse trgovce na Amazonu: <strong>To ne pomeni, da blagovne znamke izdelki na\u010deloma ne smejo biti prodani.<\/strong> Kdor se dr\u017ei dolo\u010denih predpisov, lahko na Amazonu ponudi blagovno znamko, tudi \u010de sam ni lastnik blagovne znamke. Za to mora biti<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-955078-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-195770-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=201165970&amp;language=de_DE&amp;ref=efph_201165970_cont_201361070\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trgovati z originalnimi izdelki<\/a>,<\/li><li class=\"theme-wp-block gb-responsive-878842-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ki se <strong>ponuja pod blagovno znamko<\/strong> v svojem prvotnem pomenu.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-243660-identifier\">Kdor na primer \u017eeli prodati nahrbtnike Deuter, lahko to stori na Amazonu v skladu s smernicami za za\u0161\u010dito intelektualne lastnine, \u010de so blago dejansko originalni nahrbtniki blagovne znamke Deuter in se ponujajo pod blagovno znamko Deuter.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-272349-identifier\" id=\"tab-con-1\">Podobnost proti zdru\u017eljivosti<\/h4><p class=\"theme-wp-block gb-responsive-803929-identifier\">Prav tako je obi\u010dajno dovoljeno omeniti blagovno znamko, da na primer prika\u017eete zdru\u017eljivost ne-blagovnega izdelka. Kdor prodaja etuije za mobilne telefone, lahko tako obvesti, da ti ustrezajo tudi modelom blagovnih znamk Samsung, Apple ali Huawei.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-140503-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block\"><strong>Vendar pa ni dovoljeno vzpostaviti podobnosti!<\/strong> Da ostanemo pri primeru etuijev za mobilne telefone: Prepovedano je pisati, da je etui za mobilni telefon tako podoben tistemu od Huaweija ali celo bolj\u0161i od tistega od Samsunga.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-922694-identifier\">Da bi se odlo\u010dili, ali se izdelek lahko prodaja na Amazonu, se morajo trgovci vpra\u0161ati,<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-490730-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-569322-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ali blago izhaja iz <strong>resne vire<\/strong>, na primer od pogodbenega trgovca.<\/li><li class=\"theme-wp-block gb-responsive-920686-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ali obstajajo <strong>dokazi<\/strong>, ki lahko potrdijo izvirnost (npr. ra\u010dunovodske dokumente).<\/li><li class=\"theme-wp-block gb-responsive-542374-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ali bi lahko informacije na strani podrobnosti o izdelku Amazon <strong>zavajale<\/strong> in ne opisovale podobnosti, temve\u010d zdru\u017eljivost.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-853348-identifier\" id=\"tab-con-14\">Patenti, uporabni modeli in oblikovanja<\/h3><p class=\"theme-wp-block gb-responsive-633115-identifier\">Poleg avtorskega in blagovnega prava Amazon v svojih smernicah za intelektualno lastnino omenja tudi patente, uporabne modele in oblikovanja. Vse tri oblike za\u0161\u010dite so, tako kot pravice blagovne znamke, teritorialne.<\/p><p class=\"theme-wp-block gb-responsive-385634-identifier\">Prvi dve se odlikujeta po tem, da ne \u0161\u010ditita ustvarjalnega dela, temve\u010d dolo\u010deno iznajdbo za dolo\u010den \u010das. Izumitelj pridobi s <strong>patentom<\/strong> pravico, da prepove proizvodnjo in uporabo, prodajo ter tudi uvoz. Enako velja za <strong>uporabne modele<\/strong>, vendar so ovire za pridobitev manj\u0161e in pravna za\u0161\u010dita manj obse\u017ena.<\/p><p class=\"theme-wp-block gb-responsive-649436-identifier\"><strong>Oblikovanje<\/strong> se nana\u0161a le na videz izdelka. Obstaja mo\u017enost registracije oblikovanja, kar zagotavlja neomejeno za\u0161\u010dito. Tudi neregistrirana oblikovanja pa so lahko za\u0161\u010ditena tri leta.<\/p><p class=\"theme-wp-block gb-responsive-726721-identifier\">\u010ce je izdelek za\u0161\u010diten s patentom, uporabnim modelom ali oblikovanjem, je lahko prodaja na Amazonu prepovedana, \u010de trgovec nima ustreznih pravic. Preden se objavi ponudba, je treba izklju\u010diti, da gre za \u201ekrajo\u201c intelektualne lastnine.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-360858-identifier\" id=\"tab-con-2\">Kak\u0161ne posledice lahko ima kr\u0161itev smernic?<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-6392-identifier\"><img decoding=\"async\" width=\"844\" height=\"425\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen.jpeg\" alt=\"Kako lahko za\u0161\u010ditite svojo intelektualno lastnino na Amazonu?\" class=\"wp-image-2148\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen-407x205.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen-768x387.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142846\/wie-kann-man-sein-geistiges-eigentum-bei-amazon-schuetzen.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-699340-identifier\">\u010ce prodajate izdelke, ki so zakonsko posebej za\u0161\u010diteni, brez dovoljenja, lahko to za vas pomeni resne posledice. Po eni strani lahko nastanejo pravni problemi \u2013 od preprostih opozoril do visokih od\u0161kodninskih zahtevkov in zapornih kazni. Po drugi strani pa Amazon sam uveljavlja svoje smernice za za\u0161\u010dito intelektualne lastnine na trgu.<\/p><p class=\"theme-wp-block gb-responsive-606434-identifier\">\u010ce Amazon prejme obvestilo, da ponudba predstavlja kr\u0161itev smernic oziroma veljavnih zakonov, <strong>bo to ponudbo obi\u010dajno izbrisal<\/strong> in trgovcu poslal <strong>opozorilo<\/strong> po e-po\u0161ti. Pri ve\u010d kr\u0161itvah so lahko tudi ve\u010d opozoril.<\/p><p class=\"theme-wp-block gb-responsive-319327-identifier\">Poleg tega si e-trgovinski velikan pridr\u017euje pravico, da <strong>ustrezno <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba\/\" target=\"_blank\" rel=\"noreferrer noopener\">FBA-blago<\/a> v svojih skladi\u0161\u010dih uni\u010di<\/strong> \u2013 seveda na stro\u0161ke prizadetega prodajalca \u2013 in po potrebi <strong>zapre ra\u010dun prodajalca<\/strong>. Pla\u010dilo prodajalca s strani Amazona bo dodatno zadr\u017eano, dokler kupec ne prejme naro\u010denega originalnega blaga.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-716878-identifier\" id=\"tab-con-3\">Vlo\u017eiti prito\u017ebo \u2013 predlo\u017eiti dokaze<\/h3><p class=\"theme-wp-block gb-responsive-202948-identifier\">Toda tudi <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/fba-fehler-kosten-geld\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon dela napake \u2013 v FBA skladi\u0161\u010dih<\/a> prav tako kot na primer zaradi napa\u010dnih prito\u017eb lastnikov pravic. Trgovci, ki prejmejo opozorilo, lahko odgovorijo na to e-po\u0161to in vlo\u017eijo prito\u017ebo, na primer, \u010de tega izdelka nikoli niso prodali ali so upravi\u010deni do prodaje blaga.<\/p><p class=\"theme-wp-block gb-responsive-142217-identifier\">V smernicah Amazona za za\u0161\u010dito intelektualne lastnine pa podjetje opozarja, da v takem primeru <strong>potrebuje dokaze<\/strong>: \u201e\u010ce menite, da je pri odstranitvi va\u0161ih ponudb izdelkov zaradi kr\u0161itve avtorskih pravic pri\u0161lo do napake lastnika pravic ali Amazona, odgovorite na e-po\u0161to o obvestilu in navedite specifi\u010dne razloge, zakaj menite, da je pri\u0161lo do napake. Po potrebi predlo\u017eite ra\u010dun ali \u0161tevilko naro\u010dila, ki dokazuje pristnost izdelka.\u201c<\/p><p class=\"theme-wp-block gb-responsive-730098-identifier\">Druga mo\u017enost je, <strong>kontaktirati prvotnega lastnika pravic<\/strong> in ga prositi, da umakne prito\u017ebo.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-61690-identifier\" id=\"tab-con-12\">Zaprta ra\u010duna: pripraviti na\u010drt ukrepov<\/h3><p class=\"theme-wp-block gb-responsive-640010-identifier\">Te\u017eja je situacija, ko so \u017ee ra\u010duni trgovca prizadeti zaradi deaktivacije. V takih primerih Amazon obi\u010dajno zahteva tako imenovani <strong>na\u010drt ukrepov<\/strong> prodajalca, ki mora vsebovati razli\u010dne informacije. Amazon v smernicah za intelektualno lastnino navaja, da \u017eeli izvedeti razloge za nezakonito prodajo, prav tako pa tudi, katere korake trgovec sprejema, da bi v prihodnje prepre\u010dil tak\u0161ne kr\u0161itve pravic.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-454168-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-189391-identifier\">Na\u010drt ukrepov je priljubljeno sredstvo Amazona, ki se uporablja tudi v mnogih drugih primerih kr\u0161itev pravil na spletnih trgih s strani podjetja. Prizadeti trgovci ne bi smeli jemati priprave le-tega zlahka. Komunikacija z Amazonom je \u0161e vedno te\u017eavna in re\u0161itve so za spletnega velikana vedno bolj za\u017eelene kot opravi\u010dila. Po potrebi je vredno razmisliti tudi o tem, da se obrnete na strokovnjaka, kot je posebna agencija. Ve\u010d informacij lahko dobite v na\u0161em <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/kako-v-4-korakih-do-popolnega-akcijskega-nacrta-za-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kako: Kako pripraviti na\u010drt ukrepov za Amazon?<\/a><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-206029-identifier\">Podrobne informacije o uveljavljanju smernic Amazona za za\u0161\u010dito intelektualne lastnine lahko prizadeti najdejo tudi na <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/help.html?itemID=201361070&amp;language=de-DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pomo\u010dnih straneh v Seller Central<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-489609-identifier\" id=\"tab-con-13\">Zaklju\u010dek: Pravice za\u0161\u010dite je treba nujno upo\u0161tevati!<\/h2><p class=\"theme-wp-block gb-responsive-845388-identifier\">Kot smo videli, lahko kr\u0161itev smernic Amazona za intelektualno lastnino privede do resnih posledic. E-trgovinski velikan ne le, da po\u0161ilja opozorila, temve\u010d tudi bri\u0161e ponudbe izdelkov, uni\u010duje FBA-izdelke in v skrajnih primerih celo nepreklicno odvzame pravico do prodaje. Pri tem splo\u0161na uspe\u0161nost prodajalca ne igra ve\u010d nobene vloge, ne glede na to, kako dobra je lahko in kako nizka je na primer stopnja odpovedi ali \u0161tevilo zamud pri dostavi. Zlasti za prodajalce, ki svoj prihodek ve\u010dinoma ustvarjajo preko Amazona, je zaprtje ra\u010duna prodajalca enako katastrofi.<\/p><p class=\"theme-wp-block gb-responsive-360441-identifier\">Tudi izven Amazona lahko kr\u0161itev avtorskih ali blagovnih pravic stane veliko denarja in \u017eivcev, na primer v obliki opozoril. Prodajalci se temu lahko izognejo z <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/6-nasvetov-kako-zaceti-z-dobrim-raziskovanjem-izdelkov-za-amazon-fba\/\" target=\"_blank\" rel=\"noreferrer noopener\">temeljito raziskavo izdelkov<\/a> in natan\u010dnim oblikovanjem na ustrezni strani podrobnosti o izdelku. V dvomu pa je vedno priporo\u010dljivo vklju\u010diti odvetnika.<\/p><p class=\"theme-wp-block gb-responsive-788799-identifier has-small-font-size\">Zahteve za slike v vrstnem redu slik: \u00a9 peshkov \u2013 stock.adobe.com \/ \u00a9 tiero \u2013 stock.adobe.com \/ \u00a9 \u0100nanda \u2013 stock.adobe.com \/ \u00a9 REDPIXEL \u2013 stock.adobe.com \/ \u00a9 Brad Pict \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Kako so \u017ee peli Die Prinzen? \u201eTo je vse samo ukradeno in ukradeno, samo potegnjeno in oropano. \/ Opravi\u010dujem se, to sem si dovolil.\u201c Kar v umetnosti in kulturi morda \u0161e gre kot intertekstualna referenca, lahko za podjetnike in trgovce prinese daljnose\u017ene posledice: Plagiati, ponaredki, nepoobla\u0161\u010dena uporaba blagovnih znamk in podobne stvari niso malenkost. V<\/p>\n","protected":false},"author":3,"featured_media":1693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1485],"tags":[],"class_list":["post-228678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodaja-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon: Odpovedane prodajne pravice?<\/title>\n<meta name=\"description\" content=\"Amazon Marketplace: Odpovedane prodajne pravice? 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