{"id":228687,"date":"2022-04-26T05:49:00","date_gmt":"2022-04-26T05:49:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/najpomembnejsi-kpi-ji-za-vecji-uspeh-na-amazonu\/"},"modified":"2022-04-26T05:49:00","modified_gmt":"2022-04-26T05:49:00","slug":"najpomembnejsi-kpi-ji-za-vecji-uspeh-na-amazonu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/najpomembnejsi-kpi-ji-za-vecji-uspeh-na-amazonu\/","title":{"rendered":"Najpomembnej\u0161i KPI-ji za ve\u010dji uspeh na Amazonu"},"content":{"rendered":"

Doseganje uspehov na Amazonu ni enostavno. Zato je \u0161e toliko pomembneje, da imate svoje \u0161tevilke pod nadzorom. Klju\u010dni kazalniki uspe\u0161nosti (KPI) dajejo vpogled v razvoj izdelkov in prihodkov ter v to, na katerih podro\u010djih je \u0161e treba delati, da izbolj\u0161ate rezultate svojega poslovanja. Ohraniti pregled nad vsemi temi razli\u010dnimi KPI-ji je lahko zahtevno, vendar vam mi olaj\u0161amo! V tem prispevku vam bomo pokazali, kako lahko KPI-je izkoristite v svojo korist, da bo va\u0161e poslovanje na Amazonu uspe\u0161nej\u0161e!<\/p>\t\t

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To je prispevek gosta od<\/div>\n\t\t\t<\/div>\n\t\t\t
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Faru Services<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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Na\u0161 partner FARU<\/a> ponuja celovito upravljanje trgom za Amazon. Z dolgoletnimi izku\u0161njami in podatkovno usmerjenimi pristopi se gradi trdna osnova za va\u0161e vsakodnevno poslovanje \u2013 vklju\u010dno s spremljanjem kazalnikov in upravljanjem marketin\u0161kih kampanj. Tako pridobite \u010das za druge stvari \u2013 na primer, da dodate te nove izdelke v svoj sortiment, ki ste jih \u017ee dolgo imeli v mislih. In da ne zamudite novosti, je Faru aktiven kot del ve\u010d Amazonovih odborov, da boste obve\u0161\u010deni o vseh relevantnih pilotnih projektih.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

Katere KPI so pomembni in kje jih najdete?<\/h2>

Kot prodajalec na Amazonu imate vpogled v te meritve preko razdelka Poro\u010dila > Statistike in poro\u010dila<\/strong> v va\u0161em ra\u010dunu Amazon Seller Central. V levem meniju zdaj vidite razdelek \u201cPo ASIN\u201d in pod njim se nahaja ustrezno poro\u010dilo Prodaje in promet na strani podrobnosti<\/strong>.<\/p>

\"Najpomembnej\u0161i<\/figure><\/div>

To nadzorno plo\u0161\u010do priporo\u010damo vedno za podrobne analize. Preden natan\u010dneje pogledamo ustrezne KPI-je, je pomembno izbrati pravi \u010dasovni filter. Za va\u0161e letno na\u010drtovanje je smiselno izbrati dalj\u0161a \u010dasovna obdobja, da prepoznate sezonske vplive in trende. Za va\u0161e dnevno poslovanje so \u0161e posebej zanimive analize \u201ePeriod over Period\u201d. Na primer, razvoj kazalnikov v primerjavi s prej\u0161njim tednom ali enakim obdobjem lanskega leta.<\/p>

Ustrezne KPI-je razdelimo v 3 kategorije<\/strong>:<\/p>

KPI-ji prometa: \u201eSeje in ogledi strani\u201c<\/h3>
\"Najpomembnej\u0161i<\/figure><\/div>

KPI-ji prometa \u201eSeje\u201c in \u201eogledi strani\u201c vam dajejo \u0161tevilo uporabnikov Amazona, ki so si ogledali va\u0161 izdelek. Te bi morali redno preverjati, da ustrezno izbolj\u0161ate svoj promet in usmerite ve\u010d strank na va\u0161e Amazon oglase. Kot lahko vidite, je \u0161tevilo ogledov strani vi\u0161je od \u0161tevila sej. Zato si postavite vpra\u0161anje: \u201eKoliko potencialnih strank je zdaj kliknilo na moje strani izdelkov?\u201c. Da to natan\u010dno ugotovite, morate poznati razliko med \u201esejami\u201d in \u201cogledom strani\u201c.<\/p>

Kratko in jedrnato razlo\u017eeno: Vsak klik stranke na va\u0161i strani izdelka je ogled strani. \u010ce stranka v 24 urah ve\u010dkrat klikne na va\u0161 oglas, se to \u0161teje kot le ena seja, vendar kot ve\u010d ogledov strani.<\/p>

Dobro vedeti: Pred kratkim je Amazon Seller Central raz\u0161iril KPI-je \u201cSeje\u201d in \u201cogledi strani\u201d, tako da zdaj lo\u010dite med prometom, ki ga generira mobilna aplikacija, in prometom, ki ga generira brskalnik. Tako so se seje in ogledi strani skupno pove\u010dali, saj je Seller Central prej analiziral le promet iz brskalnika.<\/p>

KPI konverzije: \u201eEnote na sejo v odstotkih\u201c<\/h3>
\"Najpomembnej\u0161i<\/figure><\/div>

Z “Enote na sejo v odstotkih” se tukaj misli na konverzijsko stopnjo. Konverzijska stopnja predstavlja dele\u017e strank, ki so bile na va\u0161em izdelku in so ga nato tudi dejansko kupile. Je u\u010dinkovito orodje za merjenje uspeha oglasov.<\/p>

Konverzijsko stopnjo vpliva veliko dejavnikov. Primeri so stopnja Buy Box in kakovost vsebine, saj bolj\u0161e informacije za stranko olaj\u0161ajo sprejemanje nakupne odlo\u010ditve.<\/p>

KPI-ji prihodkov: \u201ePrihodki naro\u010denih izdelkov\u201c<\/h3>
\"Najpomembnej\u0161i<\/figure><\/div>

Kot \u017ee ime pove, nam KPI \u201ePrihodki naro\u010denih izdelkov\u201c daje informacije o na\u0161em tako ljubljenem prihodku. Na podlagi prihodka lahko izvedemo A-B-C analizo, da se osredoto\u010dimo na prave izdelke.<\/p>

Uf \u2026 Dobro. Zdaj smo preverili na\u0161e kazalnike. Gremo v izvedbo!<\/p>

Kako lahko te KPI-je uporabite za optimizacijo svojega Amazon poslovanja?<\/strong><\/h2>

Da bi vam to bolj nazorno prikazali, smo pripravili nekaj primerov<\/strong>.<\/p>

Primer 1:<\/strong><\/p>

Status Quo:<\/em> Podjetje ima nizko konverzijsko stopnjo, \u010deprav lahko generira visok promet na svojih oglasih.<\/p>

Interpretacija:<\/em> Va\u0161e cene so sicer povpre\u010dne, vendar je konkurenca velika in imate nizko Buy Box stopnjo.<\/p>

Buy box se izra\u010duna na podlagi razli\u010dnih dejavnikov – najve\u010dji vpliv ima cena, torej najni\u017eja ponudba osvoji Buybox. Vklju\u010deni so tudi drugi dejavniki, na primer, ali je izdelek na voljo na Prime. Velika prednost Prime je, da lahko trgovec kljub konkurenci pri enaki ceni osvoji Buybox.<\/p>

Re\u0161itev: <\/em>Implementacija Prime preko Amazon FBA<\/a> ali Prime preko prodajalcev, da osvojite Buy Box, saj je ta odlo\u010dilna za va\u0161 prihodek. Po podatkih Amazona gre 90% prodaje ponudniku v Buy Box.<\/p>

Primer 2:<\/strong><\/p>

Status Quo:<\/em> Podjetje dosega povpre\u010dne prihodke pri povpre\u010dnem prometu, vendar ima kljub temu slabo konverzijsko stopnjo.<\/p>

Interpretacija:<\/em> Kakovost vsebine je izbolj\u0161ana, saj zna\u0161a 60%. Poleg tega manjkajo ustrezne klju\u010dne besede.<\/p>

Re\u0161itev: Najbolje je nalo\u017eiti 6-7 slik izdelkov, ki so usmerjene na dolo\u010deno ciljno skupino, z razlagalnim in pomenljivim slikovnim gradivom. Poleg tega priporo\u010damo A+ vsebino, ki strankam pomaga, da se \u010dustveno pove\u017eejo z izdelkom in blagovno znamko ter pripoveduje zgodbo. Dodati je treba, da ima uporaba pravih klju\u010dnih besed prav tako veliko vlogo. Pri tem je treba paziti, da izberete 2-3 najpomembnej\u0161e klju\u010dne besede, ki strankam nudijo dodano vrednost in prikazujejo prave zna\u010dilnosti izdelka.<\/p>

Primer 3:<\/strong><\/p>

Status Quo<\/em>: Podjetje dosega malo prihodkov in generira nizko promet na svoji strani izdelka, vendar ima visoko konverzijsko stopnjo.<\/p>

Interpretacija:<\/em> Kakovost vsebine je zelo dobra, vendar je generiranje prometa slabo in manjkajo ustrezne klju\u010dne besede.<\/p>

Re\u0161itev<\/em>: Da bi izbolj\u0161ali generiranje prometa, je pomembno najti prave klju\u010dne besede. Ko je osnovna klju\u010dna beseda, ki natan\u010dno opisuje izdelek, dolo\u010dena, je treba analizirati klju\u010dne besede konkurentov in najti podobne klju\u010dne besede. Poleg tega lahko s ciljanimi PPC kampanjami izbolj\u0161ate iskalni rang, da dose\u017eete idealno ob\u010dinstvo pri vsakem koraku prodajnega lijaka.<\/p>

Zaklju\u010dek<\/strong><\/h2>

Kot vidite, so KPI-ji za va\u0161e podjetje prav tako pomembni kot letalski instrumenti za pilote. Uporabite jih lahko za napovedovanje turbulenc in pravo\u010dasno prilagajanje strategij.<\/p>

\u010ce se \u017eelite spro\u0161\u010deno namestiti v poslovni razred in najeti pilota, ki bo vse prevzel za vas, smo vam z veseljem na voljo. Na\u0161a ekipa ima ve\u010d kot 30 let izku\u0161enj z Amazonom in zato natan\u010dno vemo, koliko \u010dasa zahteva upravljanje ra\u010duna na Amazonu. Ponujamo celovito upravljanje trga in redno pripravljamo poro\u010dila o razvoju poslovanja, priporo\u010damo konkretne ukrepe za optimizacijo na podlagi na\u0161ih analiz in usmerjamo va\u0161e marketin\u0161ke kampanje. Pri tem tesno sodelujemo s ekipami v va\u0161em podjetju. Ve\u010d informacij najdete na: https:\/\/www.faru.services\/<\/a>.<\/p>

\u010ce smo pritegnili va\u0161e zanimanje, se z veseljem dogovorite za termin z nami: https:\/\/www.faru.services\/schedule-a-call<\/a>.<\/p>

Zahteve za slike v vrstnem redu slik: \u00a9 Andrey Popov \u2013 stock.adobe.com \/ \u00a9 Posnetki zaslona @ Faru Services GmbH<\/p>","protected":false},"excerpt":{"rendered":"

Doseganje uspehov na Amazonu ni enostavno. Zato je \u0161e toliko pomembneje, da imate svoje \u0161tevilke pod nadzorom. Klju\u010dni kazalniki uspe\u0161nosti (KPI) dajejo vpogled v razvoj izdelkov in prihodkov ter v to, na katerih podro\u010djih je \u0161e treba delati, da izbolj\u0161ate rezultate svojega poslovanja. Ohraniti pregled nad vsemi temi razli\u010dnimi KPI-ji je lahko zahtevno, vendar vam<\/p>\n","protected":false},"author":3,"featured_media":19866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1386],"tags":[],"class_list":["post-228687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nasveti-in-triki"],"yoast_head":"\nTo so najpomembnej\u0161i KPI-ji za va\u0161e Amazon poslovanje!<\/title>\n<meta name=\"description\" content=\"Napovedujte turbulence, prilagodite strategije \u2013 le tisti, ki obvladajo svoje KPI-je, lahko to dose\u017eejo! 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