{"id":228711,"date":"2021-06-01T06:33:00","date_gmt":"2021-06-01T06:33:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/kako-lahko-uporabim-repricer-ko-ponujam-isti-izdelek-z-fba-in-fbm\/"},"modified":"2021-06-01T06:33:00","modified_gmt":"2021-06-01T06:33:00","slug":"kako-lahko-uporabim-repricer-ko-ponujam-isti-izdelek-z-fba-in-fbm","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/kako-lahko-uporabim-repricer-ko-ponujam-isti-izdelek-z-fba-in-fbm\/","title":{"rendered":"Kako lahko uporabim Repricer ko ponujam isti izdelek z FBA in FBM?"},"content":{"rendered":"

Mnogi prodajalci na Amazonu ne uporabljajo izklju\u010dno FBA ali samo FBM<\/a>, temve\u010d kombinirajo obe metodi izpolnjevanja, da iz svojega poslovanja izvle\u010dejo najve\u010dji dobi\u010dek. Hitro se pojavi vpra\u0161anje: Kako lahko izkoristim svoj Repricer, ne da bi si \u0161kodil? <\/p>

Natan\u010dno to vpra\u0161anje bomo danes raziskali. Najprej bomo pojasnili, kaj natan\u010dno pomenita izraza FBA in FBM. (Preko vsebine na desni se lahko seveda takoj premaknete na globlje odseke.) Nato se bomo ukvarjali s vpra\u0161anjem, zakaj se izdelek sploh ponuja tako z FBA kot z FBM oziroma kaj trgovci s tem \u017eelijo dose\u010di. Na koncu se bomo seveda dotaknili tudi posledic za uporabo Repricer.<\/p>

FBA, FBM, FB-kaj prosim?!<\/h2>

Za\u010dnimo pri osnovah. Kdor prodaja na Amazonu, mora blago nekako dostaviti do strank. To lahko trgovci storijo sami (FBM) ali pa celoten postopek prepustijo spletnemu velikanu (FBA). Pri tem FB pomeni Fulfillment By, M pomeni Merchant in A pomeni Amazon. Kdor \u017ee na tej to\u010dki ne sledi ve\u010d ali preprosto potrebuje opomnik o osnovah repricinga, tukaj najde vse o temi: \u201eKaj je pravzaprav repricing in katere napake moram pri tem upo\u0161tevati?<\/a>\u201c <\/p>

\u010ceprav je po\u0161iljanje verjetno najve\u010dji del izpolnjevanja, to \u0161e zdale\u010d ni edini del. Sem spadajo tudi skladi\u0161\u010denje, storitve za stranke in upravljanje vra\u010dil. Medtem ko v okviru FBA preprosto po\u0161ljete svoje blago v logisti\u010dne centre Amazona in trgovska platforma prevzame vse nadaljnje korake, ste pri FBM sami odgovorni za celoten postopek izpolnjevanja.<\/p>

Prednosti in slabosti obeh razli\u010dic<\/h2>

Obe mo\u017enosti izpolnjevanja imata svoj smisel. Medtem ko lahko pri FBA<\/a> zaupate strokovnosti spletnega velikana, morate v okviru FBM vse opraviti sami (in se po potrebi nau\u010diti). <\/p>

Pri Amazonu je stranka \u0161e vedno na prvem mestu \u2013 kdo \u017eeli pridobiti Buy Box, mora zato ponuditi popolno potovanje strank. Od po\u0161iljanja do storitev za stranke in upravljanja vra\u010dil je treba upo\u0161tevati marsikaj! Amazon je vse to v zadnjih desetletjih izpopolnil in iz tega bogatega znanja razvil svoj \u201epaket za popolnoma zadovoljne stranke\u201c s programom FBA. \u010ce svoje izdelke ponujate preko FBM, se morate zmo\u017enosti visokih zahtev dr\u017eati.<\/p>

Nasvet<\/i><\/span><\/strong><\/span>: V nekaterih panogah je izpolnjevanje preko Amazona bolj obi\u010dajno kot v drugih. Oglejte si svojo kategorijo izdelkov in analizirajte svojo konkurenco. Tako lahko enostavno ugotovite, kak\u0161ne standarde glede po\u0161iljanja in storitev za stranke morate izpolniti.<\/span><\/em><\/p><\/blockquote>

Toda tudi Amazon ni popoln in ni pripravljen na vse morebitnosti. \u010ce se odlo\u010dite za FBA, ne pla\u010date le pristojbin, temve\u010d tudi del nadzora predajte. Nadzor, ki vam lahko v kriznih situacijah manjka.<\/p>

Zakaj prodajalci po\u0161iljajo isti izdelek preko FBA in preko FBM?<\/h2>

Na za\u010detku pandemije COVID-19 se je Amazon odlo\u010dil, da bo preko FBA po\u0161iljal le \u0161e artikle vsakodnevne potrebe. Prodajalci, ki so se izklju\u010dno zana\u0161ali na program in katerih izdelki niso spadali med vsakodnevne potreb\u0161\u010dine, so se soo\u010dili z ogromnim problemom: Njihove blago ni bilo ve\u010d dostavljeno do nadaljnjega, stranke pa so se preusmerile na konkuren\u010dne izdelke, ki so jih lahko prejele pravo\u010dasno.<\/p>

Kdor je torej \u017eelel ohraniti svoje poslovanje, je moral takoj ukrepati. Ker do sedaj skladi\u0161\u010de ni bilo potrebno, saj je bilo blago neposredno dostavljeno od proizvajalca do Amazona, je nenadoma postala velika skrb, kako blago skladi\u0161\u010diti. Poleg tega so morali trgovci \u010dez no\u010d skleniti pogodbe s prevozniki, da so lahko paketi dostavili tudi do strank.<\/p>

Ampak to ne pomeni, da mora biti takoj naslednja pandemija, \u017ee stavka v Amazonovih logisti\u010dnih centrih lahko povzro\u010di znatne zamude pri FBA in kupce pripelje v objem njihovih konkurentov. Hkrati algoritem daje prednost FBA-proizvodom za Buy Box, saj mesto v nakupovalnem vozi\u010dku dobi ponudba, ki lahko stranki ponudi najbolj\u0161o mo\u017eno storitev.<\/p>

Poleg tega lahko pride tudi v trgov\u010devem lastnem skladi\u0161\u010du do nepredvidenih te\u017eav, kot so stavke. Uporaba FBA in FBM torej razporedi tveganje in vam v primeru te\u017eav ponudi mo\u017enost umika.<\/p>

Kako uporabim SELLERLOGIC Repricer, ko po\u0161iljam izdelek tako preko FBA kot FBM?<\/h2>

\u010ce se odlo\u010dite za tak\u0161no poslovno model, lahko seveda kljub temu uporabite SELLERLOGIC Repricer<\/a>. Pri tem lahko obe ponudbi enako optimizirate za Buy Box.<\/p>

Vzemimo za primer Kraken AG. Prodajajo o\u010dala za potapljanje z ASIN B01XYZJL. Za to imate dve ponudbi, eno z FBM in eno z FBA. FBM-ponudba ima SKU 1234, FBA-ponudba pa SKU 5678. Kraken AG lahko zdaj obe SKU z isto ASIN zabele\u017ei v svojem uporabni\u0161kem ra\u010dunu. Pri tem lahko obema ponudbama dodelite isto strategijo ali pa razli\u010dni.<\/p>

Best Practises<\/h3>

Lahko izberete strategijo Buy Box za oba izdelka. Ko ponujate svoje izdelke preko FBA in FBM, bo Repricer nato samodejno dajal prednost FBA-ponudbi. FBM-ponudba bo takoj sledila, dokler ne uporabljate ve\u010d kot ti dve ponudbi v istem stanju.<\/p>

Poleg tega je priporo\u010dljivo, da v obeh primerih nastavite enake cenovne meje \u2013 torej maksimalne in minimalne cene.<\/p>

Mo\u017enosti dobi\u010dka so zdaj odvisne od tega, ali se izdelek z ustrezno ASIN lahko po\u0161lje tudi preko FBA, saj so FBA-izdelki prednostno obravnavani za Buy Box. To pa ne pomeni, da FBM-ponudba nima mo\u017enosti. Ta mora v\u010dasih biti preprosto veliko cenej\u0161a.<\/p>

Vendar pa je v takem primeru bistveno, da se postopek pogovori z SELLERLOGIC slu\u017ebo za stranke in na podlagi primerne ASIN analizira morebitne posledice.<\/p>

Zaklju\u010dek: Repricing pri FBA in FBM<\/h2>

Da bi zmanj\u0161ali tveganje, je vsekakor dobra mo\u017enost, da isti izdelek enkrat navedete z FBA in enkrat z FBM \u2013 \u010de imate ustrezne zmogljivosti za izpolnjevanje in skladi\u0161\u010denje.<\/p>

Seveda je tudi v tem primeru mogo\u010de u\u010dinkovito uporabiti SELLERLOGIC Repricer, saj se ta prilagaja potrebam prodajalcev na Amazonu in omogo\u010da veliko prostora za razli\u010dne odlo\u010ditve.<\/p>

Vendar pa je v takih primerih treba postopek uskladiti s timom za uspeh strank, da se lahko vnaprej upo\u0161tevajo vse morebitnosti.<\/p>

Zahteve za slike v vrstnem redu slik: \u00a9 andrew_rybalko \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Mnogi prodajalci na Amazonu ne uporabljajo izklju\u010dno FBA ali samo FBM, temve\u010d kombinirajo obe metodi izpolnjevanja, da iz svojega poslovanja izvle\u010dejo najve\u010dji dobi\u010dek. Hitro se pojavi vpra\u0161anje: Kako lahko izkoristim svoj Repricer, ne da bi si \u0161kodil? Natan\u010dno to vpra\u0161anje bomo danes raziskali. Najprej bomo pojasnili, kaj natan\u010dno pomenita izraza FBA in FBM. (Preko vsebine<\/p>\n","protected":false},"author":3,"featured_media":10957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1470,1386],"tags":[],"class_list":["post-228711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izpolnitev-s-strani-amazona","category-nasveti-in-triki"],"yoast_head":"\nRepricer optimalna uporaba: Isti izdelek preko FBM + FBA<\/title>\n<meta name=\"description\" content=\"Kako lahko nekdo optimalno uporablja Repricer, ko trgovci ponujajo isti izdelek z FBA in FBM? 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