
{"id":228726,"date":"2024-11-25T12:01:36","date_gmt":"2024-11-25T12:01:36","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/uporaba-amazon-storefronta-dobickonosno-pregled\/"},"modified":"2024-11-25T12:01:36","modified_gmt":"2024-11-25T12:01:36","slug":"uporaba-amazon-storefronta-dobickonosno-pregled","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/uporaba-amazon-storefronta-dobickonosno-pregled\/","title":{"rendered":"Uporaba Amazon Storefronta dobi\u010dkonosno \u2013 pregled"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-811439-identifier\">Ste \u017ee sli\u0161ali za Amazon Storefronte? V\u010dasih se ta izraz uporablja kot sinonim za <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/building-a-brand-through-your-own-amazon-store-how-to-open-your-store-step-by-step-guide-2025\/\">Amazon trgovino<\/a>, vendar je to v resnici zavajajo\u010de. Kajti Amazon Storefront je uporabno orodje, s katerim lahko na primer vplivne\u017ei in drugi ustvarjalci vsebin zdru\u017eeno predstavijo izdelke, ki jih priporo\u010dajo.<\/p><p class=\"theme-wp-block gb-responsive-267350-identifier\">To ima seveda ve\u010d prednosti. Po eni strani odpade potreba po gradnji lastne spletne strani, ki ne bi le stala denarja vsak mesec, temve\u010d bi bila tudi zahtevna za vzdr\u017eevanje. Po drugi strani pa se potencialni kupec \u017ee nahaja na Amazonu in pot do dejanskega nakupa izdelka preko affiliate povezave je tako kraj\u0161a \u2013 \u0161e posebej psiholo\u0161ko.<\/p><p class=\"theme-wp-block gb-responsive-551514-identifier\">Toda tudi trgovci, ki na trgu prodajajo svoje lastne izdelke in blagovne znamke, lahko izkoristijo Amazon Storefronte. V tem blog \u010dlanku pojasnjujemo, kaj je program, kako prodajalci najdejo vplivne\u017ee za Amazon Storefront in katere druge mo\u017enosti obstajajo za dobi\u010dkonosno uporabo Storefrontov.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-530082-identifier\">Kaj je Amazon Storefront?<\/h2><p class=\"theme-wp-block gb-responsive-835679-identifier\">Kot \u017ee omenjeno, se izraz delno uporablja tudi kot sinonim za blagovno trgovino na Amazonu. Pravilno v kontekstu programa Amazon Influencer pa je: <a href=\"https:\/\/partnernet.amazon.de\/influencers\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon Storefront<\/a> je personalizirana stran, ki ustvarjalcem vsebin omogo\u010da, da kurirajo priporo\u010dila izdelkov, jih razvrstijo v razli\u010dne kategorije in jih tako predstavijo. Storefronti tako delujejo kot izlo\u017eba, v kateri vplivne\u017ei svojim sledilcem priporo\u010dajo zbirko izdelkov, ki so jih sami preizkusili ali jih smatrajo za koristne.<\/p><p class=\"theme-wp-block gb-responsive-791921-identifier\">Dobi\u010dke dosegajo lastniki Storefrontov preko affiliate prihodkov: provizije se generirajo s nakupi, ki se opravijo preko ustreznega Storefronta. Sledilci torej kliknejo na priporo\u010dilno povezavo (npr. na Instagramu), pridejo na stran Storefronta in tam za\u010dnejo postopek naro\u010dila. Ustvarjalec vsebin prejme ustrezen dele\u017e prihodkov.<\/p><p class=\"theme-wp-block gb-responsive-113954-identifier\">Katere izdelke na Storefrontu predstavljajo, je prilagodljivo in je odvisno predvsem od sodelovanj, ki jih ima posamezni lastnik. Tudi vizualna predstavitev je prilagodljiva: lastne sezname in kategorije omogo\u010dajo strankam enostavno iskanje izdelkov glede na njihove lastne preference. Slike in besedila, pa tudi videoposnetki podpirajo predstavitev izdelkov in naredijo Amazon Storefront za nekak\u0161no digitalno izlo\u017ebo, ki jo je mogo\u010de prilagoditi interesom sledilcev.<\/p><p class=\"theme-wp-block gb-responsive-853543-identifier\">Amazon Storefront je torej prakti\u010dno <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/top-5-najboljsih-in-najbolj-koristnih-orodij-za-prodajalce-na-amazonu-na-trgu-vodnik-2025\/\">orodje<\/a>, zlasti za ustvarjalce vsebin, da ustvarijo privla\u010dne sezname priporo\u010dil, pove\u010dajo doseg in pri tem generirajo prihodke preko affiliate provizij.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-962214-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dnite svojo pot od prodajalca do bestselerja &#8211; z SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tPridobite brezpla\u010dno preizku\u0161njo danes in poglejte, kako vas lahko prave storitve popeljejo od dobrega do najbolj\u0161ega. Ne \u010dakajte. Ukrepajte zdaj.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dnite zdaj<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-85301-identifier\">Prednosti Amazon Storefront<\/h3><p class=\"theme-wp-block gb-responsive-969522-identifier\">Tako influencerji, potencialni kupci in Amazon sami imajo dolo\u010dene prednosti z uporabo programa. To so najpomembnej\u0161e:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-571249-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-599523-identifier\"><strong>Dodatni prihodki<\/strong>: Ne samo ustvarjalec vsebine prejme provizije, temve\u010d lahko tudi Amazon pove\u010da svoje prodaje s pomo\u010djo brezpla\u010dne reklame. \u010ce so izdelki tretjih strank ogla\u0161evani, imajo tudi ti koristi.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-721049-identifier\"><strong>Gradnja blagovne znamke<\/strong>: Zaradi visoke prilagodljivosti Amazonovih trgovin lahko influencerji okrepijo svojo blagovno znamko. Tako sledilci natan\u010dno vedo, kje lahko najdejo zanesljive priporo\u010dila, ki ustrezajo njihovim interesom.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-507213-identifier\"><strong>Enostavno upravljanje<\/strong>: Ne samo, da lahko lastniki stran vizualno in vsebinsko prosto oblikujejo, temve\u010d imajo tudi bistveno ni\u017eje stro\u0161ke vzdr\u017eevanja. Grafi\u010dne ali tehni\u010dne ve\u0161\u010dine niso potrebne. Poleg tega je integracija v druge kanale preko edinstvene URL zelo enostavna.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-576792-identifier\">Najbolj\u0161ih 6 prednosti za prodajalce na tr\u017enici<\/h3><p class=\"theme-wp-block gb-responsive-93657-identifier\">Sodelovanje z ustvarjalci vsebin iz razli\u010dnih dru\u017ebenih medijev, kot so Instagram, YouTube ali TikTok, prina\u0161a pomembne prednosti za Amazonove trgovce. Trgovina je pri tem \u010de\u0161nja na torti.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-795799-identifier\">#1 Pove\u010dana vidnost in doseg<\/h4><p class=\"theme-wp-block gb-responsive-232551-identifier\">Influencerji imajo obi\u010dajno zvesto in anga\u017eirano ob\u010dinstvo na dru\u017ebenih medijih. Ko influencer predstavi izdelek v svoji Amazon trgovini, je ta izpostavljen veliki ciljni skupini, ki se \u017ee zanima za priporo\u010dene teme.<\/p><p class=\"theme-wp-block gb-responsive-418420-identifier\">Ta pove\u010dana <strong>vidnost<\/strong> je \u0161e posebej dragocena, ker influencer pogosto aktivno ogla\u0161uje trgovino tudi na drugih platformah, kot so Instagram, YouTube ali TikTok.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-29039-identifier\">#2 Pove\u010danje verodostojnosti in zaupanja<\/h4><p class=\"theme-wp-block gb-responsive-210325-identifier\">Izdelek, ki ga priporo\u010da influencer, koristi njegovi verodostojnosti in zaupanju sledilcev. Sledilci pogosto priporo\u010dila obravnavajo kot osebne nasvete in so bolj pripravljeni slediti temu nasvetu.<\/p><p class=\"theme-wp-block gb-responsive-982533-identifier\">Ta vrsta <strong>socialne potrditve<\/strong> lahko pripomore k temu, da ve\u010d ljudi preizkusi izdelek prodajalca.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-428397-identifier\">#3 Ciljno nagovarjanje ob\u010dinstva<\/h4><p class=\"theme-wp-block gb-responsive-367184-identifier\">Influencerji se pogosto specializirajo za dolo\u010dene teme (npr. fitnes ali moda), tako da njihovi sledilci tvorijo jasno ciljno skupino. Prodajalci lahko s sodelovanjem s primernimi influencerji svoje izdelke ciljno predstavijo ob\u010dinstvu, ki je zanje \u0161e posebej relevantno.<\/p><p class=\"theme-wp-block gb-responsive-858740-identifier\">To omogo\u010da prodajalcem, da u\u010dinkoviteje porabijo ogla\u0161evalske stro\u0161ke in <strong>dose\u017eejo stranke<\/strong>, ki so z veliko verjetnostjo zainteresirane za izdelke.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-529603-identifier\">#4 Krepitev prepoznavnosti blagovne znamke<\/h4><p class=\"theme-wp-block gb-responsive-670392-identifier\">Sodelovanje z influencerji lahko pomaga, da postane blagovna znamka ali izdelek na Amazonu in drugje bolj prepoznaven. S rednimi omembami na dru\u017ebenih medijih in postavitvijo v dobro vzdr\u017eevani trgovini blagovna znamka ostaja v spominu strank.<\/p><p class=\"theme-wp-block gb-responsive-600570-identifier\">To krepi dolgoro\u010dno <strong>vezanost blagovne znamke<\/strong> in zagotavlja, da se stranke tudi v prihodnje zate\u010dejo k izdelkom.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-619141-identifier\">#5 Pove\u010danje prodaje<\/h4><p class=\"theme-wp-block gb-responsive-255278-identifier\">Z osebno priporo\u010dilo in priro\u010dno povezavo neposredno do izdelka na Amazonu se zmanj\u0161ujejo ovire za nakup. Stranke, ki jih trgovina opozori na izdelek, ga pogosto lahko kupijo le z nekaj klikov.<\/p><p class=\"theme-wp-block gb-responsive-287422-identifier\">Kombinacija zaupanja in enostavne dostopnosti lahko privede do neposrednega <strong>pove\u010danja prihodkov<\/strong>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-379159-identifier\">#6 Stro\u0161kovno u\u010dinkovita marketin\u0161ka strategija<\/h4><p class=\"theme-wp-block gb-responsive-20013-identifier\">V primerjavi s tradicionalnimi ogla\u0161evalskimi kampanjami je sodelovanje z influencerji preko Amazon trgovin obi\u010dajno stro\u0161kovno u\u010dinkovitej\u0161a strategija. Pogosto prodajalci pla\u010dajo le v obliki provizij ali sponzoriranih izdelkov, kar predstavlja manj tvegano nalo\u017ebo.<\/p><p class=\"theme-wp-block gb-responsive-509113-identifier\">Za prodajalce je to fleksibilna mo\u017enost, da <strong>ogla\u0161evalske prora\u010dune<\/strong> ciljno uporabijo in rezultate hitro analizirajo.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-906473-identifier\">Najti Amazon influencerje s trgovino<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-541246-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/25082317\/how-to-create-make-an-amazon-storefront.jpeg\" alt=\"Kako ustvariti in narediti Amazon trgovino.\" class=\"wp-image-68981\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/25082317\/how-to-create-make-an-amazon-storefront-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/25082317\/how-to-create-make-an-amazon-storefront-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/25082317\/how-to-create-make-an-amazon-storefront.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-936207-identifier\">Ne obstaja ena sama uspe\u0161na strategija za stik z uspe\u0161nimi Amazon influencerji. V nadaljevanju vam predstavljamo nekatere pristope, ki se dobro kombinirajo.<\/p><p class=\"theme-wp-block gb-responsive-895350-identifier\">Pri izbiri ustreznih ustvarjalcev vsebin bodite nujno pozorni na relevantnost znotraj va\u0161e ciljne skupine in usklajenost z va\u0161o blagovno znamko. Njihova vsebina in vrednote bi se morale ujemati z vrednotami influencerja. Tudi visoka \u0161tevilka sledilcev ni nujno odlo\u010dilna za uspeh kampanje. Namesto tega upo\u0161tevajte stopnjo anga\u017eiranosti \u2013 torej kako aktivno skupnost reagira na vsebine z v\u0161e\u010dki, komentarji itd. \u2013 pri svoji odlo\u010ditvi, saj to pomembno vpliva na stopnjo konverzije. In nazadnje, seveda mora biti tudi kakovost ustrezna: Kakovostne, profesionalne vsebine vplivajo tudi na dojemanje va\u0161e blagovne znamke.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-982620-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-466475-identifier\"><strong>Amazon Influencer Program<\/strong>: Spletni velikan ima svojo lastno seznam influencerjev, ki so registrirani v Amazon Influencer programu in upravljajo trgovino. Ti influencerji so \u017ee seznanjeni z Amazonovim formatom in pogosto imajo ciljno skupino, ki je na platformi aktivna. Tukaj lahko prodajalci vzpostavijo ustrezne stike.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-861846-identifier\"><strong>Raziskava dru\u017ebenih medijev<\/strong>: Na Instagramu, YouTubeu ali TikToku lahko trgovci ciljno i\u0161\u010dejo po hashtagih, ki ustrezajo njihovim izdelkom, in pregledujejo profile, da bi na\u0161li potencialne influencerje, ki bi se lahko ujemali z njihovo blagovno znamko.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-384685-identifier\"><strong>Platforme za influencer marketing<\/strong>: Ponudniki, kot so <em>Influencity<\/em>, <em>AspireIQ<\/em> ali <em>Upfluence<\/em>, se specializirajo za posredovanje influencerjev in blagovnih znamk. Prodajalci lahko uporabijo filtre, kot so ciljno ob\u010dinstvo, doseg in podro\u010dja interesa, da ciljno i\u0161\u010dejo influencerje, ki se dobro ujemajo z njihovo blagovno znamko.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-911030-identifier\"><strong>Amazon Live<\/strong>: Ta platforma za livestreaming je bila posebej zasnovana za priporo\u010dila izdelkov. Influencerji, ki so tam aktivni, so pogosto vklju\u010deni v influencer program in upravljajo tudi Amazon trgovino.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-140155-identifier\"><strong>Agencije<\/strong>: Obstajajo specializirane agencije, ki zastopajo influencerje in blagovnim znamkam pomagajo najti ustrezne sodelovanja \u2013 npr. Mediakix, Influencer Marketing Hub in Socialyte. Tak\u0161ne agencije nudijo celovito podporo, od strategije do izvedbe, in pogosto imajo dostop do \u0161irokega spektra influencerjev z razli\u010dnim dosegom.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-979855-identifier\"><strong>Networking<\/strong>: Sejmi in dogodki, ki se osredoto\u010dajo na dolo\u010deno ni\u0161o, so dobra mesta za osebno spoznavanje influencerjev. Mnogi influencerji obiskujejo te dogodke, da se seznanijo z novimi izdelki in vzpostavijo sodelovanja.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-819244-identifier\">Prodajalci lahko influencerje najdejo preko platform, dru\u017ebenih omre\u017eij, specializiranih agencij ali ciljne raziskave na Amazonu. Najbolj\u0161e sodelovanje pogosto nastane skozi skrbno izbiro in strategijo, ki zagotavlja, da se influencer ujema s ciljno skupino in podobo prodajalca. Ne pozabite pa na osebni vidik: Na koncu ni pomembno le \u0161tevilo, temve\u010d tudi odnos med blagovno znamko in influencerjem.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-717384-identifier\">Zaklju\u010dek<\/h2><div class=\"wp-block-image gb-responsive-142161-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/25082458\/amazon-storefront-influencer.jpeg\" alt=\"Amazon trgovina ponuja influencerjem privla\u010dne mo\u017enosti zaslu\u017eka.\" class=\"wp-image-68999\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/25082458\/amazon-storefront-influencer-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/25082458\/amazon-storefront-influencer-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/25082458\/amazon-storefront-influencer.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-891656-identifier\">Amazon trgovina influencerjem ponuja privla\u010dno mo\u017enost, da izdelke predstavijo na individualizirani, profesionalno oblikovani strani. Za influencerje je trgovina dobi\u010dkonosna alternativa lastni spletni strani: lahko brez tehni\u010dnega znanja ali visokih stro\u0161kov kurirajo priporo\u010dila in preko affiliate povezav generirajo neposredne prihodke. Trgovci koristijo pove\u010dano dosego in zaupanje influencerjev, kar pozitivno vpliva na prepoznavnost blagovne znamke in prodajne \u0161tevilke.<\/p><p class=\"theme-wp-block gb-responsive-271059-identifier\">S ciljnimi sodelovanji z influencerji, ki svojim sledilcem avtenti\u010dno predstavljajo ustrezne izdelke, lahko prodajalci uresni\u010dijo u\u010dinkovito, stro\u0161kovno u\u010dinkovito marketin\u0161ko strategijo. Iskanje ustreznih influencerjev lahko poteka preko dru\u017ebenih medijev, specializiranih platform in osebnih omre\u017eij \u2013 pri tem bi morale biti v ospredju usklajenost vrednot, relevantnost ciljne skupine in kakovost vsebin.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-668583-identifier\">Pogosto zastavljena vpra\u0161anja<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1732523149785\"><strong class=\"schema-faq-question\"><strong>Kaj je Amazon Storefront?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon Storefronti so personalizirane strani, ki Amazon influencerjem in ustvarjalcem vsebin omogo\u010dajo, da svoje priporo\u010dila za izdelke predstavijo v privla\u010dnem, organiziranem formatu. Ti Storefronti delujejo kot digitalna izlo\u017eba, kjer lahko lastniki predstavijo izdelke, ki so jih preizkusili in priporo\u010dili. Sledilci lahko tako neposredno nakupujejo preko Storefronta, influencerji pa prejemajo provizijo za te nakupe.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1732523223575\"><strong class=\"schema-faq-question\"><strong>Kako najti Amazon Storefront?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon Storefronti se lahko enostavno najdejo, ko influencerji ali ustvarjalci vsebin delijo povezavo do svojega Storefronta na dru\u017ebenih omre\u017ejih. Pogosto influencerji neposredno povezujejo svoje Amazon Storefronte v svojih profilih ali objavah na platformah, kot so Instagram, YouTube in TikTok. Alternativno lahko uporabite Amazon aplikacijo in poi\u0161\u010dete Storefront dolo\u010denega influencerja.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1732523247541\"><strong class=\"schema-faq-question\"><strong>Kako priti do Amazon Storefront?<\/strong><\/strong> <p class=\"schema-faq-answer\">Za ustvarjanje lastne Amazon Storefront morate pristopiti k programu Amazon Influencer. Pogoji za to so ra\u010dun na dru\u017ebenih omre\u017ejih z dobro dosego in rednim anga\u017emajem. Po prijavi in odobritvi lahko prilagodite svojo Storefront in dodate priporo\u010dila za izdelke.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1732523258886\"><strong class=\"schema-faq-question\"><strong>Koliko sledilcev potrebujete za Amazon Affiliate-program?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon ne postavlja specifi\u010dnega minimalnega \u0161tevila sledilcev za program Amazon Influencer ali Affiliate. Namesto tega se pozornost posve\u010da anga\u017emaju in avtenti\u010dnosti profila. Ve\u010d sledilcev lahko pomaga pove\u010dati doseg in uspeh prodaje, vendar lahko tudi mikro-influencerji z anga\u017eirano skupnostjo uspe\u0161no sodelujejo v programu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1732523276053\"><strong class=\"schema-faq-question\"><strong>Kako zaslu\u017eiti denar z Amazonom?<\/strong><\/strong> <p class=\"schema-faq-answer\">V programu Amazon Influencer in Affiliate ustvarjalci vsebin zaslu\u017eijo denar, tako da prejemajo provizije za kvalificirane nakupe, ki jih generirajo preko svojih priporo\u010dilnih povezav ali Storefront. Influencerji ustvarjajo privla\u010dne vsebine, delijo svoje priporo\u010dila in nato prejmejo majhen odstotek od vsake prodaje.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1732523293176\"><strong class=\"schema-faq-question\"><strong>Koliko zaslu\u017eite z Amazon povezavami?<\/strong><\/strong> <p class=\"schema-faq-answer\">Zaslu\u017eek se razlikuje glede na kategorijo izdelkov in prodajne \u0161tevilke. Provizijska stopnja se obi\u010dajno giblje med 1 % in 10 % na prodan izdelek. Koliko influencer zaslu\u017ei, je odvisno od tega, kako pogosto so povezave kliknjene in kako pogosto so izdelki kupljeni. Visokocenovni artikli in visoka konverzijska stopnja privedejo do vi\u0161jih prihodkov.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-463767-identifier\"><span style=\"font-size:0.7em\" class=\"has-font-size\">Zahvale za slike v vrstnem redu slik: \u00a9 Stanisic Vladimir \u2013 stock.adobe.com \/ \u00a9 Gorodenkoff \u2013 stock.adobe.com \/ \u00a9 Amazon \/ \u00a9 Krakenimages.com \u2013 stock.adobe.com<\/span><\/p><p class=\"theme-wp-block gb-responsive-709679-identifier\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Ste \u017ee sli\u0161ali za Amazon Storefronte? V\u010dasih se ta izraz uporablja kot sinonim za Amazon trgovino, vendar je to v resnici zavajajo\u010de. Kajti Amazon Storefront je uporabno orodje, s katerim lahko na primer vplivne\u017ei in drugi ustvarjalci vsebin zdru\u017eeno predstavijo izdelke, ki jih priporo\u010dajo. To ima seveda ve\u010d prednosti. Po eni strani odpade potreba po<\/p>\n","protected":false},"author":3,"featured_media":68960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1386,1515],"tags":[],"class_list":["post-228726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nasveti-in-triki","category-orodja-za-prodajalce-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kaj je Amazon Storefront in kako pomaga pri prodaji?<\/title>\n<meta name=\"description\" content=\"Z Amazon Storefront lahko pove\u010date prodajo in prihodke. Tako prodajalci izkori\u0161\u010dajo Amazonov program influencerjev.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/uporaba-amazon-storefronta-dobickonosno-pregled\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaj je Amazon Storefront in kako pomaga pri prodaji?\" \/>\n<meta property=\"og:description\" content=\"Z Amazon Storefront lahko pove\u010date prodajo in prihodke. Tako prodajalci izkori\u0161\u010dajo Amazonov program influencerjev.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sl\/blog\/uporaba-amazon-storefronta-dobickonosno-pregled\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-25T12:01:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/25082030\/amazon-storefront.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/uporaba-amazon-storefronta-dobickonosno-pregled\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/uporaba-amazon-storefronta-dobickonosno-pregled\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Uporaba Amazon Storefronta dobi\u010dkonosno \u2013 pregled\",\"datePublished\":\"2024-11-25T12:01:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/uporaba-amazon-storefronta-dobickonosno-pregled\/\"},\"wordCount\":1791,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/uporaba-amazon-storefronta-dobickonosno-pregled\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/25082030\/amazon-storefront.jpeg\",\"articleSection\":[\"Nasveti in triki\",\"Orodja za prodajalce na Amazonu\"],\"inLanguage\":\"sl-SI\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/uporaba-amazon-storefronta-dobickonosno-pregled\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/uporaba-amazon-storefronta-dobickonosno-pregled\/\",\"name\":\"Kaj je Amazon Storefront in kako pomaga pri prodaji?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/uporaba-amazon-storefronta-dobickonosno-pregled\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/uporaba-amazon-storefronta-dobickonosno-pregled\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/11\/25082030\/amazon-storefront.jpeg\",\"datePublished\":\"2024-11-25T12:01:36+00:00\",\"description\":\"Z Amazon Storefront lahko pove\u010date prodajo in prihodke. 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/uporaba-amazon-storefronta-dobickonosno-pregled\/#faq-question-1732523149785\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/uporaba-amazon-storefronta-dobickonosno-pregled\/#faq-question-1732523149785\",\"name\":\"Kaj je Amazon trgovina?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Amazon trgovine so personalizirane strani, ki omogo\u010dajo Amazon influencerjem in ustvarjalcem vsebin, da svoje priporo\u010dila izdelkov predstavijo v privla\u010dnem, organiziranem formatu. Te trgovine delujejo kot digitalna izlo\u017eba, v kateri lahko lastniki predstavijo izdelke, ki so jih preizkusili in priporo\u010dili. Sledilci lahko tako neposredno nakupujejo preko trgovine, influencerji pa prejmejo provizijo za te nakupe.\",\"inLanguage\":\"sl-SI\"},\"inLanguage\":\"sl-SI\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/uporaba-amazon-storefronta-dobickonosno-pregled\/#faq-question-1732523223575\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/uporaba-amazon-storefronta-dobickonosno-pregled\/#faq-question-1732523223575\",\"name\":\"Kako najti Amazon trgovino?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Amazon trgovine lahko enostavno najdemo, \u010de influencerji ali ustvarjalci vsebin delijo povezavo do svoje trgovine na dru\u017ebenih medijih. Pogosto influencerji neposredno povezujejo svoje Amazon trgovine v svojih profilih ali objavah na platformah, kot so Instagram, YouTube in TikTok. Alternativno lahko uporabite Amazon aplikacijo in poi\u0161\u010dete trgovino dolo\u010denega influencerja.\",\"inLanguage\":\"sl-SI\"},\"inLanguage\":\"sl-SI\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/uporaba-amazon-storefronta-dobickonosno-pregled\/#faq-question-1732523247541\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/sl\/blog\/uporaba-amazon-storefronta-dobickonosno-pregled\/#faq-question-1732523247541\",\"name\":\"Kako priti do Amazon trgovine?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Za ustvarjanje lastne Amazon Storefront morate pristopiti k programu Amazon Influencer. Pogoji za to so ra\u010dun na dru\u017ebenih omre\u017ejih z dobro dosego in rednim anga\u017emajem. 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