
{"id":228750,"date":"2025-02-17T12:47:15","date_gmt":"2025-02-17T12:47:15","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/postanite-prodajalec-na-amazonu-3-strategije-za-dolgorocni-uspeh\/"},"modified":"2025-02-17T12:47:15","modified_gmt":"2025-02-17T12:47:15","slug":"postanite-prodajalec-na-amazonu-3-strategije-za-dolgorocni-uspeh","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/postanite-prodajalec-na-amazonu-3-strategije-za-dolgorocni-uspeh\/","title":{"rendered":"Postanite prodajalec na Amazonu: 3 strategije za dolgoro\u010dni uspeh"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-449164-identifier\">Amazon je najve\u010dja digitalna tr\u017enica na svetu. <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/trendi-e-trgovine-2025-10-000-potrosnikov-ne-laze\/\">51 % spletnih kupcev<\/a> za\u010dne svoj nakup ne pri Googlu ali spletni trgovini, temve\u010d neposredno v iskalni vrstici po\u0161iljatelja \u2013 v ve\u010dini primerov torej pri Amazonu. Skoraj vsak Nemec ima bodisi svoj Amazon ra\u010dun bodisi vsaj dostop do njega, na primer preko partnerja ali dru\u017eine. Ta ogromna baza strank sicer povzro\u010da visok pritisk konkurence med tretjimi trgovci na platformi, vendar prina\u0161a tudi enako veliko prilo\u017enost za za\u010detek in uspe\u0161no gradnjo lastnega podjetja. Ni\u010d \u010dudnega torej, da si vsako leto na tiso\u010de ljudi \u017eeli postati prodajalec na Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-983844-identifier\">S tem \u010dlankom vam \u017eelimo olaj\u0161ati ne le prve korake na platformi, temve\u010d vam tudi ponuditi nekatere strategije, s katerimi lahko postavite temelje za svoj dolgoro\u010dni uspeh.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-794030-identifier\">Osnovno: podjetje, prodajalski ra\u010dun in drugo.<\/h2><p class=\"theme-wp-block gb-responsive-988414-identifier\">Da bi postali profesionalni prodajalec na Amazonu, potrebujete najprej registrirano <strong>podjetje<\/strong> in prodajalski ra\u010dun. \u010ceprav je mogo\u010de tudi zasebno prodajati na Amazonu, se bodo vsi, ki resno \u017eelijo za\u010deti s spletnim trgovanjem, morali registrirati kot podjetje. Na sre\u010do to ni zapleteno in je obi\u010dajno opravljeno v nekaj minutah. Ve\u010dina obrtnih uradov ponuja tudi ustrezna spletna orodja. Kar zadeva pravno obliko, se ve\u010dina odlo\u010di za samostojnega podjetnika ali dru\u017ebo civilnega prava (GbR).<\/p><p class=\"theme-wp-block gb-responsive-614212-identifier\">Nato morate izpolniti tako imenovani <strong>vpra\u0161alnik za dav\u010dno registracijo<\/strong>, da lahko finan\u010dna uprava va\u0161e na\u010drte ustrezno razvrsti \u2013 tudi to je mogo\u010de opraviti prek spleta preko <a href=\"https:\/\/www.elster.de\/eportal\/start\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ELSTER<\/a>. Tako boste prav tako prejeli svojo dav\u010dno \u0161tevilko in identifikacijsko \u0161tevilko za DDV.<\/p><p class=\"theme-wp-block gb-responsive-489056-identifier\">Poleg tega bi si morali odpreti <strong>poslovni ra\u010dun<\/strong>. To kot samostojni podjetnik sicer ni obvezno, vendar pomaga pri pravilnem ra\u010dunovodstvu in dav\u010dno potrebni lo\u010ditvi med osebnimi in poslovnimi pla\u010dili.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-19172-identifier layout-rp-cta\">\n\n\t\t<div class=\"text-banner-cta text-banner-rp-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tRevolucionirajte svoje ponovne cene s strategijami SELLERLOGIC\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZavarujte si 14-dnevno brezpla\u010dno preizku\u0161njo in za\u010dnite maksimizirati svoje B2B in B2C prodaje danes. Enostavna nastavitev, brez obveznosti.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/sl\/amazon-dynamic-repricing-tool\" target=\"_blank\" rel=\"noreferrer noopener\">Izvedite ve\u010d<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-210913-identifier\">Nastavitev prodajalskega ra\u010duna na Amazonu<\/h3><p class=\"theme-wp-block gb-responsive-389839-identifier\">V nadaljevanju je podroben vodnik za nastavitev lastnega Amazon prodajnega ra\u010duna.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-681634-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-60737-identifier\"><strong>Odprite stran za registracijo<\/strong> <br>Obi\u0161\u010dite stran za registracijo na Amazonu in kliknite na \u201eProdajte zdaj\u201c.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-793276-identifier\"><strong>Prijavite se ali ustvarite nov ra\u010dun<\/strong><br>Amazon vas zdaj poziva, da se prijavite. Uporabite lahko obstoje\u010di ra\u010dun stranke, vendar priporo\u010damo, da lo\u010dite osebne nakupe in poslovne prodaje ter ustvarite nov ra\u010dun.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-808827-identifier\"><strong>Izberite vrsto ra\u010duna<\/strong><br>Odlo\u010dite se za ustrezno vrsto ra\u010duna:<div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-607984-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-122728-identifier\">Profesionalna tarifa \u2013 primerna za vse, ki \u017eelijo Amazon obravnavati kot resno poslovanje.<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-440170-identifier\">Tarifa za posamezne ponudnike \u2013 za tiste, ki \u017eelijo najprej preizkusiti poslovanje.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-312088-identifier\"><strong>Vnesite sede\u017e podjetja<\/strong><br>Izberite dr\u017eavo, v kateri je va\u0161e podjetje registrirano (npr. Nem\u010dija).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-32304-identifier\"><strong>Vnesite podatke o podjetju<\/strong><br>Vnesite obliko podjetja ter uradno ime podjetja.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-508344-identifier\"><strong>Vnesite podatke o pla\u010dilu<\/strong><br>Vnesite zahtevane informacije o pla\u010dilu, vklju\u010dno z:<div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-6287-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-87645-identifier\">Va\u0161 ban\u010dni ra\u010dun,<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-380341-identifier\">naslov za ra\u010dun,<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-549976-identifier\">va\u0161e informacije o kreditni kartici.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-454661-identifier\"><strong>Opredelite logisti\u010dno mo\u017enost<\/strong><br>Odlo\u010dite se, kako \u017eelite dostaviti svoje izdelke:<div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-617901-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-34470-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/brexit-amazon-fba-ustavi-prenose-zalog-med-eu-in-zdruzenim-kraljestvom-tukaj-je-kaj-lahko-trgovci-storijo\/\">Izpolnitev s strani Amazona<\/a> (FBA) \u2013 Amazon prevzame skladi\u0161\u010denje, po\u0161iljanje in podporo strankam. Ta mo\u017enost je idealna za za\u010detnike.<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-161101-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fbm\/\">Izpolnitev s strani trgovca<\/a> (FBM) \u2013 Izdelek po\u0161ljete sami. Ta metoda je primerna za uveljavljen trgovce z lastnim skladi\u0161\u010dem in logistiko.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-193446-identifier\"><strong>Opredelite ime ra\u010duna<\/strong><br>Izberite ime za svoj prodajni ra\u010dun. To bo kasneje vidno na straneh s podrobnostmi o izdelku.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-347218-identifier\"><strong>Vnesite kontaktne podatke<\/strong><br>Dodajte svoje kontaktne podatke.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-469338-identifier\"><strong>Dokazovanje gospodarske upravi\u010denosti<\/strong><br>Da doka\u017eete, da ste upravi\u010deni do poslovanja v imenu podjetja, morate imeti pripravljene ustrezne dokumente, kot je va\u0161a osebna izkaznica.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-819082-identifier\"><strong>Izvedite preverjanje identitete<\/strong><br>Potrdite svojo identiteto prek SMS-a ali preko storitve povratnega klica Amazona.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-183016-identifier\"><strong>Dokon\u010dajte registracijo<\/strong><br>Kliknite na \u201eDokon\u010dajte registracijo\u201c, da ustvarite svoj Amazon prodajni ra\u010dun. Opomba: Preden lahko prodajate izdelke, Amazon \u0161e preveri va\u0161e podatke in dokumente.<\/li><\/ol><\/div><div class=\"theme-block-list\"><ol start=\"7\" class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-991187-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-442959-identifier\"><\/li><\/ol><\/div><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-867624-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-14596-identifier\"><\/li><\/ol><\/div><div class=\"theme-block-list\"><ol start=\"8\" class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-361898-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-808981-identifier\"><\/li><\/ol><\/div><div class=\"theme-block-list\"><ol start=\"9\" class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-798858-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-773138-identifier\"><\/li><\/ol><\/div><div class=\"theme-block-list\"><ol start=\"10\" class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-655249-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-938644-identifier\"><\/li><\/ol><\/div><div class=\"theme-block-list\"><ol start=\"11\" class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-5347-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-784592-identifier\"><\/li><\/ol><\/div><div class=\"theme-block-list\"><ol start=\"12\" class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-725335-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-662802-identifier\"><\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-830346-identifier\">Zahtevajte EORI in EAN \u0161tevilke<\/h3><p class=\"theme-wp-block gb-responsive-20976-identifier\">Najpozneje zdaj bi se morali posvetiti \u0161e dvema pomembnima zahtevkoma: EORI in EAN \u0161tevilkam.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-941947-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-504354-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sl\/wiki\/what-is-an-eori-number\/\">EORI \u0161tevilka<\/a> (Registracija in identifikacija gospodarskih subjektov): slu\u017ei za identifikacijo gospodarskih udele\u017eencev in od leta 2009 nadome\u0161\u010da nem\u0161ko carinsko \u0161tevilko. Kot pomemben del blaga med dr\u017eavami EU in ne-EU olaj\u0161a carinsko postopanje.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-842802-identifier\"><a href=\"https:\/\/www.gs1-germany.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">EAN \u0161tevilka<\/a> (Evropska \u0161tevilka artikla): kot ISBN spada EAN med \u0161tevilke za identifikacijo izdelkov, ki se uporabljajo za enoli\u010dno dolo\u010ditev artiklov in lastnosti izdelkov. EAN je osem- ali 13-mestna \u0161tevilka, ki jo obi\u010dajno najdemo pod \u010drtno kodo na embala\u017ei izdelka. EAN uporablja tudi Amazon za identifikacijo. EAN lahko pridobite od proizvajalca obstoje\u010dega izdelka (trgovskega blaga) ali pa jo <a href=\"https:\/\/www.gs1-germany.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sami zahtevate<\/a> za nov izdelek (private label).<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-991928-identifier\">Dodatni vidiki, ki jih morajo za\u010detniki upo\u0161tevati:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-256935-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-918511-identifier\">Impressum<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-315241-identifier\">Splo\u0161ni pogoji poslovanja (SPP)<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-400157-identifier\">Izjava o varstvu podatkov<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-533501-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/registracija-blagovne-znamke-amazon-razlaga-blagovne-znamke-vkljucno-s-podrobnimi-navodili\/\">Registracija blagovne znamke pri Amazonu<\/a><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-747589-identifier\">LUCID registracijska \u0161tevilka (<a href=\"https:\/\/lucid.verpackungsregister.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">register embala\u017ee<\/a>)<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-400774-identifier\">Postanite Amazon prodajalec: Stro\u0161ki<\/h2><p class=\"theme-wp-block gb-responsive-939915-identifier\">Tako prodajni ra\u010dun kot tudi prodaja izdelkov preko tr\u017enice nista brezpla\u010dna. Kak\u0161na bo natan\u010dna vsota, ni mogo\u010de napovedati, saj igrajo vlogo razli\u010dni vidiki. Profesionalni prodajni ra\u010dun stane 39 evrov na mesec. Poleg tega se obra\u010duna provizija za prodajo, ki se izra\u010duna na podlagi prodanega artikla in se v ve\u010dini kategorij izdelkov giblje med 8 % in 15 %. Natan\u010dna vi\u0161ina je na voljo tukaj: <a href=\"https:\/\/sell.amazon.de\/preisgestaltung\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Provizija za prodajo po kategorijah<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-660555-identifier\">Dodatni stro\u0161ki se lahko pojavijo, \u010de kot prodajalec na Amazonu uporabljate storitve, ki jih dodatno ponuja trgovinska platforma \u2013 na primer po\u0161iljanje preko Amazona (FBA). Tudi stro\u0161ki dolgoro\u010dnega skladi\u0161\u010denja, nalaganje velikih koli\u010din ponudb ali ogla\u0161evalske akcije preko Amazon Advertising se obra\u010dunavajo posebej.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-362299-identifier\">Dolgoro\u010dna uspe\u0161nost: Cenovne strategije za profesionalne trgovce<\/h2><div class=\"wp-block-image gb-responsive-674309-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"2560\" height=\"1435\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14182642\/produkte-auf-amazon-marketplace-verkaufen-scaled.jpeg\" alt=\"Prodajanje izdelkov na Amazon tr\u017enici \u2013 to lahko teoreti\u010dno stori vsak.\" class=\"wp-image-80585\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14182642\/produkte-auf-amazon-marketplace-verkaufen-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14182642\/produkte-auf-amazon-marketplace-verkaufen-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14182642\/produkte-auf-amazon-marketplace-verkaufen-large.jpeg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14182642\/produkte-auf-amazon-marketplace-verkaufen-huge.jpeg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14182642\/produkte-auf-amazon-marketplace-verkaufen-2048x1148.jpeg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14182642\/produkte-auf-amazon-marketplace-verkaufen-scaled.jpeg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-548020-identifier\">Postati prodajalec na Amazonu pomeni tudi imeti visoke kakovostne standarde, saj bo le, \u010de boste imeli pod nadzorom metrike svojega prodajnega ra\u010duna, algoritem va\u0161e ponudbe ocenil kot dovolj dobre, da jim dodeli Buy Box ali vrhunsko mesto v iskalnih rezultatih. Ve\u010d o tem lahko preberete tukaj: <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/najpomembnejsi-kazalniki-uspesnosti-kpi-amazona-na-prvi-pogled-te-metrike-bi-morali-trgovci-zagotovo-upostevati\/\">Najpomembnej\u0161i KPI-ji za vse, ki \u017eelijo postati trgovci na Amazonu<\/a>. Pomemben in pogosto odlo\u010dilen dejavnik pa je cena izdelka.<\/p><p class=\"theme-wp-block gb-responsive-897518-identifier\">Zato sta kalkulacija in oblikovanje cen izjemno pomembna za dolgoro\u010dno uspe\u0161nost na Amazonu in za gradnjo gospodarsko zdravega podjetja. Pri tem ni pomembno, ali prodajate trgovsko blago ali izdelke pod lastno blagovno znamko.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-74984-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-379859-identifier\"><strong>Dobre informacije: Vrste izdelkov na Amazonu<\/strong><\/p><p class=\"theme-wp-block gb-responsive-452240-identifier\">Amazon v osnovi razlikuje med dvema razli\u010dnima vrstama izdelkov: trgovskim blagom (tudi \u201ewholesale\u201c imenovano) in izdelki pod lastno blagovno znamko (private label). Pri prvem gre obi\u010dajno za znane blagovne znamke, ki jih v prodajo prina\u0161ajo tretje osebe. To bi lahko bil na primer <a href=\"https:\/\/www.amazon.de\/Braun-Elektrorasierer-Barttrimmer-Ladestation-wiederaufladbar\/dp\/B0B3JB3KHW\/ref=sr_1_1_sspa?crid=TNYWW7MI1ENX&amp;dib=eyJ2IjoiMSJ9.u1ukIru9XS-_dXH5UiX0PXRk-wiNMwqPozdcSnlaVIwg1Qe3-GxlhQ5s-9wFQVDa7gbDXR0N3vLKkbQx_hl_sQwWK_XNPLLcjaBnMKn2KWQ4ZWStMGeRhxbOq9m4P2UKo5AGMDxQoz5l7LtmYnw9o1k_DiCAtS5EkjFy6cs5eCU65R1Bw7pAFN9QLLdWFTuNcrn-vaVF19DJ4_XrF_5N_y6GZonGuTKDxK5zgdG8tHx9wXmN5w4x5O-GV84e6OBzujs2DfxFAndG_8dsyk442vhCD80fyaOh7UHDjwfjkgQ.L4hnviu25biMi2an3loF8yYlmSJO9B_zd36MTp-zzzs&amp;dib_tag=se&amp;keywords=rasierer%2Bherren%2Belektrisch&amp;qid=1739281780&amp;sprefix=rasie%2Caps%2C160&amp;sr=8-1-spons&amp;ufe=app_do%3Aamzn1.fos.1d0000e1-44b8-40d1-a25b-0cacf650cfb8&amp;sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&amp;th=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">elektri\u010dni brivnik Braun<\/a>, ki ga ne prodaja (samo) dejanski lastnik blagovne znamke, torej Braun, temve\u010d tudi drugi tretji prodajalci, ki imajo ustrezno prodajno licenco. Vsi prodajalci istega izdelka tekmujejo za Buy Box, rumeni gumb \u201eV ko\u0161arico\u201c na strani izdelka. Obi\u010dajno samo ena od ponudb osvoji Buy Box in pobere vse prodaje, ki se v tem obdobju izvedejo preko polja za nakup. To je pribli\u017eno 90 % vseh prodaj. <br><br>Izdelki pod lastno blagovno znamko pa so tako imenovane lastne blagovne znamke, kar pomeni, da jih ekskluzivno ponuja en prodajalec. Ker obstaja samo en trgovec, ta obi\u010dajno samodejno osvoji <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/infografika-to-je-13-korakov-do-dobicka-amazon-buy-box\/\">Buy Box<\/a>. To pa ne pomeni, da ni konkurence. Ta se odvija le na vi\u0161ji ravni \u2013 v iskalnih rezultatih. Za izdelke pod lastno blagovno znamko je \u0161e posebej pomembno, da dose\u017eejo vrhunsko mesto, da se dose\u017ee \u010dim ve\u010dja vidnost pred iskalnim kupcem.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-936644-identifier\">Tako pri trgovskem blagu kot pri izdelkih pod lastno blagovno znamko se algoritem orientira po mnogih razli\u010dnih dejavnikih, kot so ocena prodajalca in konverzijska stopnja. Vendar pa je cena klju\u010dnega pomena, tako za osvojitev Buy Box kot za uvrstitev na strani iskalnih rezultatov. Brez ustrezne optimizacije cen nimate mo\u017enosti na Amazonu. V nadaljevanju vam zato predstavljamo tri cenovne strategije, ki vam bodo pomagale osvojiti Buy Box in izbolj\u0161ati vidnost izdelkov.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-129941-identifier\">Buy Box strategija<\/h3><p class=\"theme-wp-block gb-responsive-107885-identifier\">To je za mnoge, ki \u017eelijo postati prodajalci na Amazonu in pravkar za\u010denjajo na trgovinski platformi, verjetno najpomembnej\u0161a strategija. Kajti ve\u010dina jih bo najprej imela v ponudbi <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/amazon-veleprodaja-za-fba-in-fbm-prodajalce-kako-deluje-veleprodajno-poslovanje\/\">trgovske izdelke<\/a>, saj izdelki pod lastno blagovno znamko pomenijo veliko ve\u010d truda in tveganja. Da pa osvojite in obdr\u017eite Buy Box, je potrebna stalna spremljava trga in optimizacija cen.<\/p><p class=\"theme-wp-block gb-responsive-77273-identifier\"><strong>Cilj: <\/strong>Osvojitev in ohranitev Buy Box<\/p><p class=\"theme-wp-block gb-responsive-474276-identifier\"><strong>Postopek:<\/strong><\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-300249-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-643729-identifier\"><em>Ohranite pregled konkuren\u010dnih cen<\/em><br>Redne analize cen konkurentov so klju\u010dne za ohranjanje konkuren\u010dnosti. Ugotovite najni\u017ejo ceno med primerljivimi ponudbami in ustrezno prilagodite svojo prodajno ceno \u2013 bodisi z usklajevanjem cen bodisi z namernim zni\u017eanjem cene.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431226-identifier\"><em>Najti ravnote\u017eje med ceno in dobi\u010dkom<\/em><br>Zni\u017eanje cene lahko pove\u010da va\u0161e mo\u017enosti za Buy Box, vendar prenizke dobi\u010dkovne mar\u017ee lahko va\u0161e podjetje naredijo nepridobitno. Izziv je najti optimalno raven cen, pri kateri osvojite Buy Box, ne da bi ogrozili svojo dobi\u010dkonosnost. Ker je ta postopek pogosto zamuden in nagnjen k napakam, je priporo\u010dljivo uporabiti specializirano programsko opremo.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-89731-identifier\"><em>Testiranje ciljanih zvi\u0161anj cen<\/em><br>Ko osvojite Buy Box, je smiselno postopoma zvi\u0161ati ceno. Cilj je ugotoviti najvi\u0161jo mo\u017eno prodajno ceno, pri kateri \u0161e vedno obdr\u017eite Buy Box. To je mogo\u010de le z nenehnim poskusom in napako.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-155292-identifier\">Vedno imejte v mislih, da cena ni edini dejavnik za osvojitev Buy Box. Da bi ostali konkuren\u010dni, morate kot prodajalec izpolnjevati visoke standarde uspe\u0161nosti. Sem spadajo hitri \u010dasi dostave, nizka napaka pri naro\u010dilih ter odli\u010dne povratne informacije strank.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-881433-identifier\">Push strategija<\/h3><p class=\"theme-wp-block gb-responsive-295087-identifier\">Ta optimizacija cen je precej preprosta, vendar je v izvedbi lahko izziv. Pri tem prilagajate cene svojih izdelkov na podlagi prodajnih \u0161tevilk, da bodisi pove\u010date svoj promet bodisi izbolj\u0161ate vidnost. To se dose\u017ee z zvi\u0161anjem ali zni\u017eanjem cen, odvisno od prodajnega volumna in cilja.<\/p><p class=\"theme-wp-block gb-responsive-881805-identifier\">Tako lahko ohranite optimalno ravnote\u017eje med dobi\u010dkonosnostjo in konkuren\u010dnostjo ter hkrati zagotovite vidnost na platformi. Ker morate na za\u010detku svoje samostojne poti paziti na denar, je Push strategija odli\u010dna, saj vam omogo\u010da, da bolje izkoristite razpolo\u017eljiv prora\u010dun.<\/p><p class=\"theme-wp-block gb-responsive-846959-identifier\"><strong>Cilj: <\/strong>Kontrola prora\u010duna<\/p><p class=\"theme-wp-block gb-responsive-310974-identifier\"><strong>Postopek: <\/strong>Zni\u017eajte ceno po dolo\u010denih pragovih prodaje. Na primer, odobrite popust v vi\u0161ini 0,10 \u20ac po prodaji 10 enot in dodatnih 0,50 \u20ac po prodaji 20 enot. Tako strate\u0161ko uporabljate zni\u017eanja cen in maksimirate njihov u\u010dinek.<\/p><p class=\"theme-wp-block gb-responsive-740792-identifier\"><strong>Cilj:<\/strong> Pove\u010danje prodaje med lansiranjem izdelka<\/p><p class=\"theme-wp-block gb-responsive-995038-identifier\"><strong>Postopek: <\/strong>Ker gre za novo ponudbo na Amazonu, sta vidnost in prodaja ustrezno slabi. Za\u010dnite z razmeroma nizko prodajno ceno in jo postopoma zvi\u0161ujte, ko se prodaja pove\u010duje \u2013 na primer za 0,10 evra po petih prodajah in za 0,50 evra po desetih prodajah. Po dodatnih 20 prodajah nato zvi\u0161ajte ceno za 5 %, dokler ne dose\u017eete \u017eelene cene. Na ta na\u010din lahko postopoma pove\u010date mar\u017eo in uvrstitev.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-32138-identifier\">Strategija, ki se uporablja za razli\u010dne izdelke<\/h3><p class=\"theme-wp-block gb-responsive-472389-identifier\">\u010ceprav prodajalci izdelkov pod lastno blagovno znamko ne tekmujejo za Buy Box, so kljub temu izpostavljeni veliki konkurenci na strani iskalnih rezultatov, kjer se mnogi podobni izdelki borijo za pozornost kupca. Vrhunska pozicija je tukaj odlo\u010dilna za uspeh izdelka. Oblikovanje cen je prav tako klju\u010dno \u2013 tako za uvrstitev kot za odlo\u010ditev kupca o nakupu. Z optimizacijo cen, ki se uporablja za razli\u010dne izdelke, lahko uskladite svoje cene s konkurenco in ohranite svojo konkuren\u010dnost.<\/p><p class=\"theme-wp-block gb-responsive-450967-identifier\"><strong>Cilj: <\/strong>Pove\u010danje vidnosti<\/p><p class=\"theme-wp-block gb-responsive-366878-identifier\"><strong>Postopek:\u00a0<\/strong><\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-623604-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-687180-identifier\"><em>Identificirati relevantne konkurente<\/em><br>Redno pregledujte iskalne rezultate za glavne klju\u010dne besede va\u0161ega izdelka, da najdete podobne ponudbe konkurentov. Zabele\u017eite ustrezne ASIN-e.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-515112-identifier\"><em>Opazovati trende cen<\/em><br>Analizirajte razvoj cen va\u0161ih konkurentov v dalj\u0161em \u010dasovnem obdobju. Neprekinjeno spremljanje trga pomaga pri zgodnjem prepoznavanju vzorcev in sprememb v prilagajanju cen.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-624194-identifier\"><em>Strate\u0161ko prilagajanje cen<\/em><em><br><\/em>Postavite ceno za va\u0161 izdelek na podlagi va\u0161e analize trga in cen konkurence. \u010ce konkurenti na primer ponujajo svoje izdelke 15 % ceneje, je morda potrebno, da ustrezno prilagodite svojo ceno ali jo celo nekoliko zni\u017eate, da ostanete konkuren\u010dni.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-173280-identifier\"><em>Upo\u0161tevati druge vplivne dejavnike<\/em><br>Poleg oblikovanja cen bi morali spremljati tudi druge vidike, kot so promocije, ocene strank in uvrstitve izdelkov konkurence. Privla\u010dna celotna ponudba pove\u010duje va\u0161e mo\u017enosti v konkurenci.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-496823-identifier\"><em>Postopek redno ponavljati<\/em><em><br><\/em>Ker je Amazonov trg podvr\u017een nenehnim spremembam, je potrebna stalna analiza in prilagoditev, da zagotovite svojo konkuren\u010dnost na dolgi rok.<\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-207275-identifier\">Ro\u010dni vs. avtomatiziran pristop<\/h3><div class=\"wp-block-image gb-responsive-469284-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"2560\" height=\"1435\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14183219\/verkaufen-bei-amazon-verkaufen-marktplatz-scaled.jpeg\" alt=\"Prodaja na Amazonu: Prodaja na trgu je sicer osnovno preprosta, vendar za uspeh potrebujete nekaj znanja. Amazon Seller University pri tem pomaga.\" class=\"wp-image-80603\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14183219\/verkaufen-bei-amazon-verkaufen-marktplatz-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14183219\/verkaufen-bei-amazon-verkaufen-marktplatz-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14183219\/verkaufen-bei-amazon-verkaufen-marktplatz-large.jpeg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14183219\/verkaufen-bei-amazon-verkaufen-marktplatz-huge.jpeg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14183219\/verkaufen-bei-amazon-verkaufen-marktplatz-2048x1148.jpeg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14183219\/verkaufen-bei-amazon-verkaufen-marktplatz-scaled.jpeg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-185778-identifier\">Za vse te strategije velja eno: morate prilagoditve cen prakti\u010dno neprekinjeno ponavljati, saj va\u0161i konkurenti po\u010dnejo enako. Tudi za majhne asortimente vas to hitro lahko preobremeni \u2013 in vas prikraj\u0161a za ves \u010das, ki bi ga lahko namenili nadaljnjemu razvoju va\u0161ega podjetja.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-489405-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-549007-identifier\"><strong>Intenzivnost \u010dasa in virov:<\/strong> Nenehno spremljanje prodajnih \u0161tevilk in tr\u017enih dinamik je zelo zamudno. Tudi zaposlitev zaposlenih posebej za to nalogo le premakne problem in je poleg tega draga.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-780726-identifier\"><strong>Risiko napak: <\/strong>Ro\u010dni pristop je poleg tega zelo nagnjen k napakam. Va\u0161e pozornosti ne morete imeti povsod. Verjetno boste spregledali kriti\u010dne prodajne trende, kar vodi do napa\u010dnih odlo\u010ditev o cenah.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-410630-identifier\"><strong>Skalabilnost: <\/strong>\u010cim ve\u010d izdelkov vklju\u010dite v svoje portfelj, tem bolj nemogo\u010de bo, da bi vse izdelke ro\u010dno prilagajali.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-452896-identifier\"><strong>Izgube prihodkov in mar\u017e: <\/strong>Na koncu tvegate z izklju\u010dno ro\u010dnim pristopom znatne finan\u010dne izgube, saj se slabo ali sploh ne optimizirani izdelki te\u017eko prodajajo in ne prina\u0161ajo ustreznih dobi\u010dkov.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-599271-identifier\">Avtomatiziran pristop s profesionalnim orodjem, kot je <a href=\"https:\/\/www.sellerlogic.com\/sl\/amazon-dynamic-repricing-tool\/\">SELLERLOGIC Repricer za Amazon<\/a>, pa ima za vas \u0161tevilne prednosti.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-880935-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-139290-identifier\"><strong>Vi\u0161ji prihodki in mar\u017ee<\/strong><div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-379220-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-396948-identifier\">Premagajte svojo konkurenco z visoko dinami\u010dnim oblikovanjem cen, ki spremembe izvaja v realnem \u010dasu. Celovita re\u0161itev je 365 dni na leto neustavljivo na voljo za vas, da pove\u010date svoje prihodke.<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-529375-identifier\">Z avtomatizirano prilagoditvijo cen ne le maksimirate svoje prihodke, temve\u010d hkrati tudi svoje mar\u017ee.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-321335-identifier\"><strong>Postopki, ki jih vodi umetna inteligenca<\/strong><div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-25756-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-8224-identifier\">Umetna inteligenca, ki jo vodi Repricer, kot je tista od SELLERLOGIC, prina\u0161a bolj\u0161e rezultate za va\u0161e podjetje v kraj\u0161em \u010dasu.<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-819198-identifier\">Izberite med devetimi fleksibilnimi strategijami oblikovanja cen, da optimizirate svoj takti\u010dni pristop, ali ustvarite svojo individualno strategijo.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-684628-identifier\"><strong>U\u010dinkovitost \u010dasa in virov<\/strong><div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-14716-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-424801-identifier\">Samodejne prilagoditve cen v realnem \u010dasu, prilagojene trenutnemu stanju na trgu, vam prihranijo veliko \u010dasa, ki ga lahko uporabite drugje.<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-866191-identifier\">Z za\u010detno ceno 16 evrov na mesec prihranite veliko denarja z SELLERLOGIC Repricer, saj vam ni treba zaposlovati osebja.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-820269-identifier\"><strong>Ve\u010d kot le skrb za stranke<\/strong><div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-846661-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-214741-identifier\">Kund slu\u017eba SELLERLOGIC vam ni na voljo le za re\u0161evanje morebitnih te\u017eav, temve\u010d vas tudi svetuje glede individualnih potreb va\u0161ega podjetja. Na\u0161i strokovnjaki se odli\u010dno spoznajo na konkuren\u010dno Amazonovo poslovanje in skupaj z vami razvijajo strategije oblikovanja cen, ki presegajo va\u0161o konkurenco.<\/li>\n<\/ul>\n<\/div><\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-10874-identifier layout-rp-cta\">\n\n\t\t<div class=\"text-banner-cta text-banner-rp-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tRevolucionirajte svoje ponovne cene s strategijami SELLERLOGIC\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZavarujte si 14-dnevno brezpla\u010dno preizku\u0161njo in za\u010dnite maksimizirati svoje B2B in B2C prodaje danes. Enostavna nastavitev, brez obveznosti.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/sl\/amazon-dynamic-repricing-tool\" target=\"_blank\" rel=\"noreferrer noopener\">Izvedite ve\u010d<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-280033-identifier\">Zaklju\u010dek: Postati uspe\u0161en prodajalec na Amazonu<\/h2><p class=\"theme-wp-block gb-responsive-752694-identifier\">Vstop kot prodajalec na Amazonu ponuja ogromno potenciala, vendar je povezan z izzivi. Konkurenca je velika in oblikovanje cen igra osrednjo vlogo v konkurenci. Tisti, ki \u017eelijo dolgoro\u010dno uspeti, bi se morali osredoto\u010diti na premi\u0161ljene strategije in nenehno spremljati trg.<\/p><p class=\"theme-wp-block gb-responsive-719519-identifier\">Pristopi, kot so strategija Buy Box, strategija Push ali strategija oblikovanja cen za razli\u010dne izdelke, pomagajo pri optimalni pozicioniranju na trgu. Medtem ko je strategija Buy Box \u0161e posebej pomembna za trgovsko blago, strategija Push omogo\u010da ciljno zvi\u0161anje cen za maksimiranje prihodkov in vidnosti. Strategija oblikovanja cen za razli\u010dne izdelke \u0161e posebej pomaga prodajalcem s privatno blagovno znamko, da se uveljavijo v konkurenci in zgradijo mo\u010dno prisotnost na trgu.<\/p><p class=\"theme-wp-block gb-responsive-615646-identifier\">Izklju\u010dno ro\u010dna strategija oblikovanja cen je lahko na dolgi rok neu\u010dinkovita. Avtomatizirane re\u0161itve ponujajo var\u010dno alternativo, saj v realnem \u010dasu reagirajo na spremembe na trgu in tako optimizirajo prihodke in dobi\u010dek. Umetna inteligenca, ki jo vodi Repricer, lahko pomaga, da se uveljavite proti konkurenci, brez potrebe po ro\u010dnih prilagoditvah.<\/p><p class=\"theme-wp-block gb-responsive-33900-identifier\">Tisti, ki \u017eelijo postati prodajalec na Amazonu in trajnostno uspeti, ne bi smeli obvladati le osnov, temve\u010d tudi uporabljati pametne strategije oblikovanja cen in orodja za avtomatizacijo. Tako si lahko ne le zagotovite konkuren\u010dno prednost, temve\u010d tudi zagotavljate dolgoro\u010dni poslovni uspeh na najve\u010dji trgovski platformi na svetu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-848025-identifier\">Pogosto zastavljena vpra\u0161anja<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1739558112229\"><strong class=\"schema-faq-question\"><strong>Kaj potrebujete, da postanete prodajalec na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Za prodajo izdelkov na Amazonu potrebujete registrirano podjetje, ra\u010dun prodajalca na Amazonu, dav\u010dno \u0161tevilko in po potrebi identifikacijsko \u0161tevilko za DDV.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1739558131614\"><strong class=\"schema-faq-question\"><strong>Koliko zaslu\u017ei\u0161 kot prodajalec na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">To se mo\u010dno razlikuje \u2013 od nekaj sto evrov do \u0161estmestnih mese\u010dnih prihodkov, odvisno od izdelka, strategije in konkurence.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1739558149678\"><strong class=\"schema-faq-question\"><strong>Koliko stane ra\u010dun prodajalca na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Profesionalna tarifa stane 39 \u20ac na mesec, tarifa za posamezne ponudnike je brezpla\u010dna, vendar zara\u010dunava pav\u0161alno pristojbino 0,99 \u20ac na prodani izdelek.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1739558164055\"><strong class=\"schema-faq-question\"><strong>Koliko odstotkov vzame Amazon od prodajalca?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon zara\u010dunava provizijo za prodajo, odvisno od kategorije izdelka, ki se v ve\u010dini kategorij giblje med 8 in 15 %.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1739558179576\"><strong class=\"schema-faq-question\"><strong>Katere prednosti imajo trgovci na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Najpomembnej\u0161e prednosti so velika doseg, visoko zaupanje strank, premium dostava (FBA), enostavna skalabilnost in dostop do Amazonovih oglasnih in analiti\u010dnih orodij.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1739558196621\"><strong class=\"schema-faq-question\"><strong>Katere korake je potrebno opraviti za lastno Amazon FBA podjetje?<\/strong><\/strong> <p class=\"schema-faq-answer\">Morate na primer raziskati izdelke, poiskati dobavitelje, izvesti registracijo blagovne znamke (neobvezno), ustvariti seznam, organizirati po\u0161iljanje v Amazonove skladi\u0161\u010de in poskrbeti za tr\u017eenje.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1739558210362\"><strong class=\"schema-faq-question\"><strong>Kaj vse lahko prodajam na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Lahko prodajate skoraj vse fizi\u010dne izdelke preko Amazona, razen prepovedanih ali omejenih artiklov, kot so oro\u017eje, zdravila ali ponarejeni blagovni izdelki.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-243008-identifier\"><span style=\"font-size:0.7em\" class=\"has-font-size\">Dokaz o sliki: \u00a9 \u0e20\u0e39\u0e23\u0e34\u0e1e\u0e31\u0e12\u0e19\u0e4c \u0e20\u0e34\u0e23\u0e21\u0e22\u0e4c\u0e01\u0e34\u0e08 \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon je najve\u010dja digitalna tr\u017enica na svetu. 51 % spletnih kupcev za\u010dne svoj nakup ne pri Googlu ali spletni trgovini, temve\u010d neposredno v iskalni vrstici po\u0161iljatelja \u2013 v ve\u010dini primerov torej pri Amazonu. Skoraj vsak Nemec ima bodisi svoj Amazon ra\u010dun bodisi vsaj dostop do njega, na primer preko partnerja ali dru\u017eine. Ta ogromna baza<\/p>\n","protected":false},"author":3,"featured_media":80564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1485],"tags":[],"class_list":["post-228750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodaja-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kako hitro postati prodajalec na Amazonu<\/title>\n<meta name=\"description\" content=\"Postati prodajalec na Amazonu ni tako zapleteno, kot si mislite. 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