{"id":228765,"date":"2021-06-29T12:58:00","date_gmt":"2021-06-29T12:58:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/kaj-je-amazon-vendor-program-in-za-koga-je-primeren\/"},"modified":"2021-06-29T12:58:00","modified_gmt":"2021-06-29T12:58:00","slug":"kaj-je-amazon-vendor-program-in-za-koga-je-primeren","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/kaj-je-amazon-vendor-program-in-za-koga-je-primeren\/","title":{"rendered":"Kaj je Amazon Vendor Program in za koga je primeren?"},"content":{"rendered":"

Na Amazonu lahko v osnovi prodajate na dva razli\u010dna na\u010dina: preko programa Amazon Vendor ali kot prodajalec. V tem blogu bomo obravnavali, kako program deluje, kaj vam lahko prinese in katere pomanjkljivosti ima.<\/p>

Amazon Vendorji <\/strong>so v B2B odnosu z spletnim gigantom<\/h2>

V nasprotju s programom Seller prodajate kot Vendor Amazonu in ne preko Amazona kon\u010dnim potro\u0161nikom. Tako sklenete povsem obi\u010dajen poslovni odnos z e-trgovinskim gigantom. Ta nato prodaja va\u0161e izdelke naprej potro\u0161nikom.<\/p>

Amazon Vendorji <\/strong>dobavljajo svoje blago v velikih koli\u010dinah spletnemu gigantu, ki poskrbi za prodajo, spremljanje prihodkov, stik s strankami in nenazadnje tudi za oblikovanje cen. Zainteresirani vnaprej dogovorijo pogoje z Amazonom in predlo\u017eijo cenike. Amazon te primerja s konkurenco in na tej podlagi pripravi ponudbo.<\/p>

\u010ce sprejmete to ponudbo, lahko \u017ee \u010dez en mesec pride prva dostava. Potem morate kot Vendor v svojem Amazon ra\u010dunu <\/strong>dodati tabele izdelkov, saj so te potrebne za ustvarjanje strani s podrobnostmi o izdelkih. Te tabele lahko dodate v Amazon Vendor Central po prijavi pod zavihkom Zalog.<\/p>

Prednosti programa Amazon Vendor<\/strong><\/h2>

Kdor ne deluje kot prodajalec na trgu, ima seveda tudi svoje prednosti. Poleg olaj\u0161anja dela \u2013 na primer, ker Amazon prevzame naloge, kot so podpora strankam, upravljanje vra\u010dil in spremljanje prihodkov \u2013 privla\u010dijo \u0161e druge prednosti:<\/p>

Podpora strokovnjakov: Amazon Vendor Manager<\/strong><\/h3>

Program Amazon Vendor Services vas kot Vendor na Amazon.de podpira pri zagotavljanju in krepitvi va\u0161ega dolgoro\u010dnega uspeha. Tako obljublja upravljavec trga.<\/p>

Kot \u017ee omenjeno zgoraj, Amazon Vendorji delujejo kot dobavitelji spletnemu gigantu. Zato boste verjetno veliko sodelovali z Vendor Managerjem pri Amazonu. Ta zastopa podjetje in bo med drugim pogajal o pogodbenih pogojih z vami.<\/p>

Druge naloge vklju\u010dujejo upravljanje marketin\u0161kih aktivnosti in zadovoljstva strank, prav tako kot zagotavljanje donosnosti in dosego ciljev prihodkov. Ker je skrb za Amazon Vendorje \u010dasovno zahtevna naloga, kar pomeni, da je za Amazon tudi stro\u0161kovno intenzivna, se lahko zgodi, da manj\u0161i Vendorji prejemajo manj pozornosti kot ve\u010dji.<\/p>

\"amazon<\/figure>

Bonus zaupanja strank<\/h3>

Eden od argumentov, ki se pogosto navaja, je, da stranke zaupajo spletnemu gigantu. Amazon Vendorji oskrbujejo upravljavca trga, ki se nato predstavlja kot prodajalec pred kon\u010dnimi kupci. Prodajalci pa prodajajo neposredno kupcem in si morajo zato najprej pridobiti zaupanje. Vpra\u0161anje pri tem argumentu pa je, kako pogosto kupci dejansko preverjajo, ali kupujejo neposredno od Amazona ali le na njegovem trgu.<\/p>

Pomanjkljivosti, \u010de upravljate ra\u010dun Amazon Vendor<\/strong><\/h2>

Seveda ima tudi program Amazon Vendor svoje omejitve, ki se lahko glede na potrebe trgovcev negativno odra\u017eajo.<\/p>

Odvisnost<\/h3>

Tukaj je dolo\u010dena odvisnost, v katero se kot Amazon Vendor vklju\u010dite. Izku\u0161nje nekaterih Vendorjev ka\u017eejo, da so se pogodbeni pogoji spletnega giganta spremenili. Na koncu se morate odlo\u010diti, ali \u017eelite igrati po pravilih e-trgovinskega velikana ali ne.<\/p>

Poleg tega so Amazon Vendorji odvisni od tega, da spletni gigant oddaja nadaljnje naro\u010dila pri vas. Iz razli\u010dnih razlogov, kot so upad povpra\u0161evanja ali nezadostna donosnost, se lahko zgodi, da Amazon naro\u010di manj ali pa sploh ne naro\u010di dovolj blaga pri vas.<\/p>

Tudi glede strani s podrobnostmi o izdelkih in njihove objave ste kot Amazon Vendor v Nem\u010diji odvisni od Amazon.de. Domneva se, da so seznami Vendorjev podvr\u017eeni stro\u017ejemu preverjanju. Zato traja ve\u010d tednov, preden so va\u0161i izdelki objavljeni.<\/p>

Brez vpliva na ceno in mar\u017eo<\/h3>

Kot vsak dobavitelj tudi Amazon Vendorji nimajo vpliva na oblikovanje cen, saj je to v pristojnosti Amazona. Nekateri Amazon Vendorji so imeli izku\u0161nje, da se nizke cene, na primer po posebni akciji, niso vrnile na raven pred temi ponudbami.<\/p>

\u0160e ena pomanjkljivost, ki jo nekateri Vendorji na Amazonu opa\u017eajo, je, da lahko pri strankah nastane vtis neenotne cenovne strategije. Spletni gigant vse pogosteje uporablja algoritem, ki prilagaja svoje cene drugim ponudbam. To lahko privede do cenovnih odstopanj med trgom in lastno spletno trgovino.<\/p>

Ker Amazon Vendorji ne morejo vplivati na oblikovanje cen, izgubite tudi mo\u017enost nadzora nad svojimi mar\u017eami.<\/strong> Ali so artikli zaradi agresivne cenovne politike Amazona dolgoro\u010dno pogosteje v Buy Box in se tako pove\u010dajo prodajne \u0161tevilke, ali pa je cena tako nizka, da prodajne \u0161tevilke ne morejo ve\u010d pokriti stro\u0161kov, se lahko razlikuje od primera do primera.<\/p><\/blockquote>

\u0160e kaj?<\/h2>

Seveda pri programu Amazon Vendor niso le prednosti in slabosti. Tukaj je \u0161e nekaj zanimivih dejstev:<\/p>

Za program Amazon Vendor <\/strong>je potrebno povabilo<\/h3>

Medtem ko se lahko razmeroma enostavno prijavite v program Amazon Seller, je za vstop v krog Amazon Vendorjev potrebno ve\u010d. Namre\u010d, ne morete se prijaviti, temve\u010d morate po\u010dakati na povabilo Amazona. Katera merila spletni gigant pri tem upo\u0161teva, ostaja, kot pogosto, skrito. Jasno pa je, da gre predvsem za podjetja, ki delujejo v skladu s pravili in po\u0161teno ter pri tem dosegajo visoke prihodke. Res je, da so to tudi minimalne zahteve, ki bi jih moral imeti vsak trgovec do svojih dobaviteljev.<\/p>

\"Vendor<\/figure>

<\/a><\/p>

Zdi se tudi, da je program Amazon Vendor predvsem usmerjen na velika podjetja. \u201eAmazon Vendor Express\u201c<\/a> je bil program, ki je privabljal manj\u0161a in mlaj\u0161a podjetja, ki se \u0161e niso kvalificirala za Vendor Central. Vendar pa je bil leta 2018 ukinjen.<\/p>

\u0160e pred nekaj leti so imeli Amazon Vendorji<\/strong> ve\u010d mo\u017enosti ogla\u0161evanja kot prodajalci<\/h3>

<\/meta>Dolgo je bilo tako, da so bili orodja, kot sta A+ vsebina ali Amazon Vine, rezervirana za dobavitelje. Vendar se je to mo\u010dno spremenilo, saj je Amazon prepoznal potencial prihodkov svoje ogla\u0161evalske enote.<\/p>

Trenutno skoraj ni razlike med Amazon Vendorjem in prodajalcem, kar zadeva ogla\u0161evanje. A+ in Vine sta \u017ee dolgo na voljo tudi za prodajalce, strokovnjaki za panogo, kot Ronny Marx, menijo, da se bosta ti dve razli\u010dici prodajalec in dobavitelj dolgoro\u010dno zdru\u017eili<\/a>.<\/p>

Pribli\u017eevanje prodajalcev in Amazon Vendorjev se ka\u017ee tudi na podro\u010dju podatkov. Dolgo \u010dasa so imeli prodajalci tukaj ogromno prednost, saj so imeli na voljo bistveno ve\u010d vpogledov glede svoje uspe\u0161nosti, ki so bile dobaviteljem bodisi popolnoma nedostopne bodisi le po zelo visokih stro\u0161kih. Tudi to podro\u010dje se je v zadnjem \u010dasu ekstremno spremenilo. Trenutno so tako Amazon Vendorjem kot prodajalcem na voljo \u0161tevilni podatki brezpla\u010dno.<\/p>

Amazon Vendor vs. Seller<\/h2>

Katero model bi morali izbrati, ali pa bi morali celo preklicati svoj dostop do Amazon Vendor-portala, je seveda odvisno od va\u0161ih lastnih potreb in preferenc.<\/p>

\u010ce se ne \u017eelite ukvarjati s temami, kot je dobi\u010dek Buy Box, temve\u010d raje \u017eelite skleniti dobaviteljsko pogodbo z Amazonom in za to morda lahko opustite mar\u017eo in nadzor, bi lahko bilo Amazon Vendorjevo program prav to pravo za vas.<\/p>

\u010ce pa \u017eelite sami upravljati trg in obdr\u017eati nadzor nad marketin\u0161kimi kampanjami, oblikovanjem cen itd., ste zagotovo bolje z programom prodajalca. Tu je priporo\u010dljivo, da natan\u010dno pogledate orodja<\/a>, ki vam lahko pomagajo, saj lahko le z inteligentnimi avtomatizacijami dolgoro\u010dno uspe\u0161no prodajate na Amazonu. Za\u010dnite z orodji, ki vam pomagajo pri upravljanju blaga in ra\u010dunovodstvu, do tistih, ki vas naredijo bolj konkuren\u010dne. Dober Repricer vam lahko na primer pomaga, da pridobite Buy Box tudi proti Amazonu<\/a>! <\/p>

\u010ce se ne morete odlo\u010diti, ker v obeh modelih vidite prihodnost, bi lahko razmislili tudi o tem, da bi bili hkrati Amazon Vendor in prodajalec. Vendar upo\u0161tevajte, da je treba ta hibridni model dobro razviti. \u010ce sami nimate obse\u017enega znanja o obeh modelih, vam priporo\u010damo, da se obrnete na ustrezno agencijo.<\/p>

Pogosto zastavljena vpra\u0161anja<\/strong><\/p>

Kaj je Amazon Vendor?<\/strong>

Amazon Vendorji so trgovci, ki svoje blago dobavljajo Amazonu. Amazon nato to prodaja kon\u010dnim strankam preko svoje spletne platforme.<\/p> <\/div>

Kaj je Amazon Vendor Central?<\/strong>

Preko Vendor Central lahko Amazon Vendorji upravljajo svoje poslovanje. Tam lahko na primer nalo\u017eite tabele izdelkov.<\/p> <\/div><\/div>

Zahteve za slike v vrstnem redu slik: \u00a9 elenabsl \u2013 stock.adobe.com \/<\/meta>\u00a9 Visual Generation \u2013 stock.adobe.com \/<\/meta>\u00a9 Brad Pict \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Na Amazonu lahko v osnovi prodajate na dva razli\u010dna na\u010dina: preko programa Amazon Vendor ali kot prodajalec. V tem blogu bomo obravnavali, kako program deluje, kaj vam lahko prinese in katere pomanjkljivosti ima. Amazon Vendorji so v B2B odnosu z spletnim gigantom V nasprotju s programom Seller prodajate kot Vendor Amazonu in ne preko Amazona<\/p>\n","protected":false},"author":5,"featured_media":11491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1485],"tags":[],"class_list":["post-228765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodaja-na-amazonu"],"yoast_head":"\nAmazon Vendor Program: Za koga je primeren?<\/title>\n<meta name=\"description\" content=\"Postati Amazon Vendor? 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