{"id":228771,"date":"2021-06-22T08:53:00","date_gmt":"2021-06-22T08:53:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/kako-kako-uspesno-uporabljati-amazon-za-mednarodno-siritev\/"},"modified":"2021-06-22T08:53:00","modified_gmt":"2021-06-22T08:53:00","slug":"kako-kako-uspesno-uporabljati-amazon-za-mednarodno-siritev","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/kako-kako-uspesno-uporabljati-amazon-za-mednarodno-siritev\/","title":{"rendered":"Kako: Kako uspe\u0161no uporabljati Amazon za mednarodno \u0161iritev!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-905693-identifier\">E-trgovina je postala bolj kot kdaj koli prej &#8220;kraj&#8221; svetovne trgovine: prodajalci in kupci so lahko prav tako neposredni sosedje, kot tudi v nasprotnih mestih po svetu. Kot prodajalec je ta mednarodni prodajni potencial ogromen, lahko pa se kljub temu izka\u017ee za zapletenega in tvegane.<\/p><p class=\"theme-wp-block gb-responsive-482061-identifier\">Dejansko se nenehno poudarja, kako te\u017eka je lahko prodaja v tujini; ta \u010dlanek pa prikazuje, kako lahko trgovci Amazon uporabijo kot enostaven katalizator za mednarodno \u0161iritev. Tukaj je nekaj razlogov, zakaj je tako:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-799335-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-454221-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Amazon ima pribli\u017eno 300 milijonov strank,<\/li><li class=\"theme-wp-block gb-responsive-435341-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">v ve\u010d kot 180 dr\u017eavah in<\/li><li class=\"theme-wp-block gb-responsive-104347-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ve\u010d kot 17 dr\u017eavnih domen (ZDA, CA, MX, BR, FR, DE, VB, ES, IT, NL, TR, JP, AU, SG, IN, AE, SA).<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-18996-identifier\"><strong>Zmota #1: Mednarodna dostava je draga in zapletena za nastavitev<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-766533-identifier\">Ko berete te vrstice, verjetno \u017ee prodajate izdelke na spletu, vsaj znotraj svoje dr\u017eave, in imate zato lokalne pogodbe s prevozniki, ki jih \u017ee poznate<\/p><p class=\"theme-wp-block gb-responsive-18936-identifier\">Ste kdaj vpra\u0161ali te poslovne partnerje, ali lahko mednarodno po\u0161iljajo? Nekateri od njih to verjetno lahko, vendar seveda s tem nastanejo vi\u0161ji stro\u0161ki in dalj\u0161i \u010das prevoza<\/p><p class=\"theme-wp-block gb-responsive-568716-identifier\">Kaj pa, \u010de bi imeli regionalne skladi v vsaki ciljni dr\u017eavi, da bi zmanj\u0161ali to za stranke kriti\u010dno \u010das prevoza? To se morda zdi zelo drago, vendar je prav to, kar <a href=\"https:\/\/hellotax.com\/blog\/de\/amazon\/fba\/europa\/pan-eu\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon ponuja trgovcem s Pan EU re\u0161itvijo<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-190358-identifier\">Ta program vam omogo\u010da, da svoje izdelke v velikih koli\u010dinah po\u0161ljete v katerokoli Amazon skladi\u0161\u010de, nato pa \u2013 odvisno od tega, v kateri dr\u017eavi prodajate \u2013 Amazon samodejno prevzame distribucijo va\u0161ih izdelkov, tako da se ti lahko po\u0161ljejo iz iste dr\u017eave, iz katere je bila opravljena tudi nakup!<\/p><p class=\"theme-wp-block gb-responsive-996868-identifier\">Za vas to pomeni: Brez lokalnih logisti\u010dnih naporov, konkuren\u010dni stro\u0161ki in odli\u010dno uporabni\u0161ko izku\u0161njo. Poleg tega so va\u0161i izdelki ob uporabi FBA kvalificirani za program zvestobe \u201eAmazon Prime\u201c (150 milijonov uporabnikov od leta 2020) in imajo tudi ve\u010djo verjetnost, da osvojijo zelo priljubljeno Buy Box<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-624380-identifier\"><strong>Zmota #2: Pri \u010dezmejnih poslih morate prevesti vse svoje izdelke<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-630596-identifier\">Prodaja na mednarodnem trgu zahteva, da se vsebine va\u0161e spletne strani prilagodijo ve\u010d tujim jezikom<\/p><p class=\"theme-wp-block gb-responsive-463380-identifier\">\u010ce va\u0161 katalog obsega le nekaj izdelkov, je delovno breme precej obvladljivo, vendar pa, \u010de skupno \u0161tevilo va\u0161ih aktivnih SKU obsega ve\u010d sto izdelkov, lahko to postane znatna \u010dasovna nalo\u017eba. Amazon vam lahko pomaga pri za\u010detku prodaje v tujini \u2013 \u010deprav seveda obstaja \u0161e veliko drugih spletnih prevajalskih storitev.<\/p><p class=\"theme-wp-block gb-responsive-36471-identifier\">S funkcijo Amazon <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/202121570?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Nastavitev mednarodnega ustvarjanja ponudb<\/strong><\/a> lahko naro\u010dite e-trgovinskemu gigantu, da prenese strani s podrobnostmi o izdelkih va\u0161ega doma\u010dega trga na nekatere druge evropske trge.<\/p><p class=\"theme-wp-block gb-responsive-830823-identifier\">Za vse \u017ee obstoje\u010de izdelke bo Amazon va\u0161e ponudbe samodejno povezoval, sinhroniziral ceno in prevedel!<\/p><p class=\"theme-wp-block gb-responsive-487343-identifier\">Skupaj lahko re\u010demo: Z nekaj klikov lahko potisnete izdelke svojega doma\u010dega trga v druge dr\u017eave, ne da bi morali sami zamudno prevajati stran izdelka! Tak\u0161no orodje je odli\u010den na\u010din, da z nizkimi stro\u0161ki nastavitve preizkusite nekaj novih dr\u017eav<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-628664-identifier\"><strong>Zmota #3: Spremljanje menjalnih te\u010dajev je pri prodaji izven evroobmo\u010dja obvezno<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-331857-identifier\">Prilagoditve za razli\u010dne trge so vendarle nenehno potrebne. Glede na doma\u010do in ciljno dr\u017eavo boste morda morali tudi cene prera\u010dunati v valuto ciljne dr\u017eave.<\/p><p class=\"theme-wp-block gb-responsive-367738-identifier\">Najpogostej\u0161i primer za evropskega prodajalca je prodaja v Veliki Britaniji v britanskih funtih (GBP)<\/p><p class=\"theme-wp-block gb-responsive-424351-identifier\">Tudi \u010de menjalni te\u010daj EUR\/GBP ka\u017ee le majhne nihaje, bi lahko glede na to, kako izgleda va\u0161a dobi\u010dkonosnost, do\u017eiveli neprijetno presene\u010denje, \u010de ne boste skrbno spremljali menjalnega te\u010daja.<\/p><p class=\"theme-wp-block gb-responsive-724263-identifier\">Tudi tukaj lahko Amazon to nalogo prevzame z <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/202121570?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mednarodnim ustvarjanjem ponudb<\/a><strong> <\/strong>za vas.<\/p><p class=\"theme-wp-block gb-responsive-328213-identifier\">Ko enkrat definirate nekatere cenovne pravilnike (npr. pove\u010danje cen za X odstotkov) med va\u0161im doma\u010dim trgom in mednarodnimi trgi, Amazon samodejno prera\u010duna cene v tujo valuto in jih po potrebi prilagodi.<\/p><p class=\"theme-wp-block gb-responsive-491109-identifier\">To samodejno prera\u010dunavanje valut lahko tudi onemogo\u010dite, \u010de raje sami dolo\u010dite cene. V tem primeru boste morali za vsak izdelek, ki ga prodajate mednarodno, dolo\u010diti lo\u010dene cenovne vrednosti in morda najeti upravljavca e-trgovinskih virov za bolj\u0161o u\u010dinkovitost.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-838848-identifier\"><img decoding=\"async\" width=\"844\" height=\"446\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140805\/international_business2.jpeg\" alt=\"Kako: Tako uspe\u0161no izkoristite Amazon za mednarodno \u0161iritev!\" class=\"wp-image-11328\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140805\/international_business2-407x215.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140805\/international_business2-768x406.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140805\/international_business2.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-703802-identifier\"><strong>Zmota #4: Zaloga se mora pri prodaji v nove dr\u017eave pogosteje sinhronizirati<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-733027-identifier\">Med KPI-ji, ki jih Amazon natan\u010dno spremlja, je stopnja odpovedi pred obdelavo naro\u010dil na vrhu seznama. Mednarodna prodaja na novih trgih lahko znatno pove\u010da kompleksnost upravljanja zalog: ve\u010d kot je prodajnih kanalov, ki jih upravljate, pomembnej\u0161a postane stopnja sinhronizacije.<\/p><p class=\"theme-wp-block gb-responsive-890100-identifier\">Zdi se, da se Amazon zaveda tega problema in ponuja razli\u010dne re\u0161itve za njegovo re\u0161evanje: prva re\u0161itev je, kot je navedeno zgoraj v #1, uporaba Amazon FBA. Upravljanje zalog bo nato prevzel Amazon in vi se ne boste ve\u010d morali ukvarjati s tem.<br>Druga re\u0161itev \u2013 \u010de raje sami po\u0161iljate blago \u2013 je uporaba iste SKU za izdelek v vseh dr\u017eavah. Amazon nato samodejno sinhronizira zaloge.<\/p><p class=\"theme-wp-block gb-responsive-730569-identifier\">Dejansko je pomembno vedeti, da se SKU zaloge delijo med vsemi Amazon dr\u017eavami znotraj ene cone, na primer v EU ali Ameriki. Z drugimi besedami, vsaki\u010d, ko se izdelek proda v eni dr\u017eavi, se njegova zaloga zmanj\u0161a tudi v vseh aktivnih dr\u017eavah.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-742223-identifier\"><strong>Zmota #5: Mednarodni posli so v Evropi mogo\u010di, vendar v Ameriki nedosegljivi<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-213118-identifier\">Pre\u010dkanje Atlantika se z vidika turista zdi razburljivo, vendar je z vidika e-trgovine zelo zapleteno za obvladovanje.<\/p><p class=\"theme-wp-block gb-responsive-190864-identifier\">Na tej poti izven Evrope se pojavi veliko dodatnih ovir: \u010das po\u0161iljanja, uvozni davek, carina, vra\u010dila strank.<\/p><p class=\"theme-wp-block gb-responsive-559736-identifier\">Te nove ovire lahko \u2013 spet enkrat \u2013 premagate zahvaljujo\u010d Amazon trgom.<br>Tudi \u010de to morda na prvi pogled ni o\u010ditno: ra\u010duni prodajalcev v EU in ZDA se lahko sinhronizirajo. Poleg tega lahko nato izkoristite iste funkcije, kot \u010de bi uporabljali \u201eBIL\u201c znotraj ra\u010duna EU.<\/p><p class=\"theme-wp-block gb-responsive-517098-identifier\">Vse, kar morate storiti, je:<\/p><p class=\"theme-wp-block gb-responsive-725417-identifier\">1) Ustvariti svoj ra\u010dun prodajalca v ZDA,<\/p><p class=\"theme-wp-block gb-responsive-827397-identifier\">2) Povezati svoj obstoje\u010di ra\u010dun prodajalca v EU z novoustanovljenim ra\u010dunom v ZDA,<\/p><p class=\"theme-wp-block gb-responsive-681003-identifier\">3) Nastaviti funkcijo mednarodnega ustvarjanja ponudb, da sinhronizirate svoje EU izdelke z \u017ee obstoje\u010dimi ASIN-ji v ZDA,<\/p><p class=\"theme-wp-block gb-responsive-211674-identifier\">4) Poslati svoje blago v Amazon skladi\u0161\u010de v ZDA.<\/p><p class=\"theme-wp-block gb-responsive-145383-identifier\">Pika na i: Zahvaljujo\u010d tej \u201eatlantski povezavi\u201c niste omejeni le na ZDA, temve\u010d lahko delujete tudi v Mehiki in Kanadi.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-781314-identifier\"><strong>Zmota #6: Kdor \u017eeli prodajati v tujini, mora zaposliti dvojezi\u010dne zaposlene<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-381972-identifier\">Mednarodnost obi\u010dajno spremljajo tuji jeziki, \u0161e posebej v Evropi, kjer uradno 24 razli\u010dnih jezikov priznavajo institucije EU.<\/p><p class=\"theme-wp-block gb-responsive-437538-identifier\">Medtem ko se z zunanjimi dobavitelji obi\u010dajno govori angle\u0161ko, se pri komunikaciji z kon\u010dnimi potro\u0161niki pogosto uporabljajo le lokalni jeziki. Na sre\u010do je ena najve\u010djih prednosti e-trgovine ta, da lahko izmenjava poteka ve\u010dinoma po e-po\u0161ti ali podobno. Pisna komunikacija je zahvaljujo\u010d sodobnim prevajalskim re\u0161itvam, kot sta DeepL ali Google Translate, zelo enostavna.<\/p><p class=\"theme-wp-block gb-responsive-258151-identifier\">Pomnite tudi, da pri uporabi Amazon FBA ve\u010dino podpore strankam neposredno obravnava Amazon v jeziku dr\u017eave.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-366112-identifier\"><strong>Zmota #7: Mednarodna vra\u010dila so zapletena<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-763965-identifier\">E-trgovina prina\u0161a \u0161tevilne prednosti tako za prodajalce kot za kupce, vendar lahko upravljanje postane zelo zapleteno, \u010de naro\u010dila vsebujejo pomanjkljivosti, \u0161e posebej pri velikih izdelkih.<\/p><p class=\"theme-wp-block gb-responsive-678285-identifier\">\u010ce k storitvam za stranke dodate spremenljivko \u201emednarodno\u201c, lahko upravljanje postane pravi no\u010dni marec, \u010de niste dobro pripravljeni.<\/p><p class=\"theme-wp-block gb-responsive-539497-identifier\">\u010ce niste dosegli pomembne velikosti in ne morete zaposliti ve\u010djezi\u010dnih zaposlenih za podporo strankam, je \u201eplug-and-play\u201c re\u0161itev ponovno uporaba programa Amazon Pan-EU, ki skrbi tako za podporo strankam kot za vra\u010dila naro\u010dil.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-136017-identifier\"><img decoding=\"async\" width=\"844\" height=\"446\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140804\/international_business3.jpeg\" alt=\"Kako: Tako uspe\u0161no izkoristite Amazon za mednarodno \u0161iritev!\" class=\"wp-image-11333\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140804\/international_business3-407x215.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140804\/international_business3-768x406.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140804\/international_business3.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-525948-identifier\"><strong>Zmota #8: Za vsako novo dr\u017eavo je treba vse za\u010deti znova od za\u010detka<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-86067-identifier\">Odprtje poslovanja v novi dr\u017eavi prina\u0161a \u0161tevilne ovire za novince, ki jih je treba premagati. Te ovire skupaj predstavljajo znatne oportunitetne stro\u0161ke, ki bi lahko prepre\u010dili, da bi se nekatere nove dr\u017eave sploh upo\u0161tevale.<\/p><p class=\"theme-wp-block gb-responsive-334931-identifier\">Kot smo \u017ee videli, se ve\u010dina teh ovir zahvaljujo\u010d Amazonu premaga s kombinacijo FBA in BIL: nato se lahko v miru odlo\u010dite za \u0161iritev na nove Amazon trge in se tako izognete ve\u010dini te\u017eav.<\/p><p class=\"theme-wp-block gb-responsive-511064-identifier\">\u010ce ste zdaj glede svoje mednarodne e-trgovinske \u0161iritev nekoliko bolj samozavestni in veste, da vam Amazon lahko pri ve\u010dini operativnih korakov (izdelki, cene, logistika, podpora strankam) znatno pomaga, morate morda \u0161e preveriti dva zadnja vidika: prvi\u010d, upravne in dav\u010dne napovedi, ki jih je treba izvesti, vklju\u010dno z zelo aktualno <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/?uri=CELEX%3A02017L2455-20200818\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">direktivo o davku na dodano vrednost 2017\/2455<\/a>, in drugi\u010d, kako upravljati izdelke, cene in zaloge za svoj doma\u010di Amazon ra\u010dun, ki se lahko nato uporablja kot vir za mednarodno \u0161iritev.<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-964757-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140806\/Signature-Charles-dessin.png);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">To je prispevek gosta od<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Charles Barat, CPO in soustanovitelj BeezUP<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>BeezUP je platforma za upravljanje podatkov na podro\u010dju e-trgovine in obvladuje izzive trgovcev, blagovnih znamk in digitalnih agencij v zvezi z dobi\u010dkonosnostjo, avtomatizacijo in internacionalizacijo.<\/p><p><a href=\"https:\/\/www.beezup.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Kliknite tukaj<\/a>, da izveste ve\u010d.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<p class=\"theme-wp-block gb-responsive-179244-identifier has-small-font-size\">Zasloni slik v vrstnem redu slik: \u00a9 Brian Jackson \u2013 stock.adobe.com \/ @ tampatra \u2013 stock.adobe.com \/ @motortion \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>E-trgovina je postala bolj kot kdaj koli prej &#8220;kraj&#8221; svetovne trgovine: prodajalci in kupci so lahko prav tako neposredni sosedje, kot tudi v nasprotnih mestih po svetu. Kot prodajalec je ta mednarodni prodajni potencial ogromen, lahko pa se kljub temu izka\u017ee za zapletenega in tvegane. Dejansko se nenehno poudarja, kako te\u017eka je lahko prodaja v<\/p>\n","protected":false},"author":6,"featured_media":11324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1386,1485],"tags":[],"class_list":["post-228771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nasveti-in-triki","category-prodaja-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kako uspe\u0161no uporabljati Amazon za mednarodno \u0161iritev<\/title>\n<meta name=\"description\" content=\"\u0160e ne delujete mednarodno? Zakaj? Previsoki stro\u0161ki? Preve\u010d zapleteni procesi? 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