
{"id":228774,"date":"2021-10-12T06:59:00","date_gmt":"2021-10-12T06:59:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/6-najvecjih-napak-amazon-fba-in-kako-se-lahko-prodajalci-uspesno-nadomestijo\/"},"modified":"2021-10-12T06:59:00","modified_gmt":"2021-10-12T06:59:00","slug":"6-najvecjih-napak-amazon-fba-in-kako-se-lahko-prodajalci-uspesno-nadomestijo","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/6-najvecjih-napak-amazon-fba-in-kako-se-lahko-prodajalci-uspesno-nadomestijo\/","title":{"rendered":"6 najve\u010djih napak Amazon FBA in kako se lahko prodajalci uspe\u0161no nadomestijo"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-600339-identifier\">Prednosti storitve Izpolnitev s strani Amazona (FBA) smo \u017ee ve\u010dkrat omenili, izku\u0161eni FBA trgovci pa vedo, kako lahko izkoristijo skoraj neskon\u010dno bazo strank spletnega velikana. Vendar pa vsako leto tiso\u010di novih prodajalcev na tr\u017enicah ustanovijo Amazon poslovanje \u2013 od katerih ve\u010dina ne bo pre\u017eivela niti enega leta. Amazonovo vesolje brez milosti kaznuje FBA trgovce za napake, saj je pritisk konkurence ogromen. Dobra novica: prav v prvem letu prodajne kariere delajo ve\u010dina novincev iste napake, ki se jih da enostavno izogniti. Danes vam bomo pokazali, na kaj morate biti pozorni, da se izognete \u010dim ve\u010d FBA napakam.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-305755-identifier\">Top 6 najve\u010djih napak Amazon FBA<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-257213-identifier\">FBA-napaka \u0161t. 1: Malo znanja, malo strategije, malo na\u010drta<\/h3><p class=\"theme-wp-block gb-responsive-253904-identifier\">Dolgo je veljalo, da je hitro zaslu\u017eeno denar, preko <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/brexit-amazon-fba-ustavi-prenose-zalog-med-eu-in-zdruzenim-kraljestvom-tukaj-je-kaj-lahko-trgovci-storijo\/\">Amazon FBA<\/a> vstopiti v posel \u201eSpletna trgovina\u201c. Sedaj se je \u017ee precej raz\u0161irilo, da prodaja preko Amazona ni ni\u010d drugega kot enostavna in zahteva iste poslovne ve\u0161\u010dine kot vsako drugo podjetje. Poleg tega bi morali bodo\u010di trgovci imeti osnovno znanje o e-trgovanju. Kako deluje Amazon? Kako najdem uspe\u0161ne izdelke? Kaj je tr\u017ena analiza? Kako ogla\u0161ujem na spletu? <\/p><p class=\"theme-wp-block gb-responsive-212870-identifier\">Amazon FBA torej ni nujno primerno za za\u010detnike. Namesto da bi za\u010deli na slepo, je priporo\u010dljivo najprej raz\u0161iriti svoje znanje. Seveda nih\u010de na za\u010detku ne more imeti vsega znanja. Toda osnove bi morale biti jasne, da lahko ocenite, katera dela lahko obvladate sami in kje potrebujete podporo, na primer s strani zunanjih ponudnikov storitev. Poleg tega si morate narediti na\u010drt in delovati strate\u0161ko. Morda vam bo ta priro\u010dnik pomagal: <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/koncni-vodnik-za-amazon-fba-korak-za-korakom-do-lastnega-podjetja-vkljucno-s-kontrolnim-seznamom\/\">Ultimativni vodnik za Amazon FBA: Korak za korakom do lastnega posla!<\/a><\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-970545-identifier\">FBA-napaka \u0161t. 2: Pomanjkanje tr\u017ene analize in raziskave<\/h3><p class=\"theme-wp-block gb-responsive-727302-identifier\">Tudi tukaj velja: Ohranite hladno glavo. Kak\u0161na je korist, \u010de ste pridobili vse to znanje in razvili strategijo, a potem propadete, ker ste vlo\u017eili premalo \u010dasa in skrbnosti v podrobno tr\u017eno analizo ali pa v zanosu naro\u010dite poceni izdelek v velikih koli\u010dinah, ki ga nih\u010de no\u010de kupiti?<\/p><p class=\"theme-wp-block gb-responsive-428100-identifier\">Morate dobro poznati trg in svojo ciljno skupino. Le tako boste sposobni predstaviti pravi izdelek na optimalen na\u010din. Kateri izdelek ima dobre mo\u017enosti za prodajo (spojler: ve\u010dinoma ne tisti, ki vam je ravno tako v\u0161e\u010d)? Kako naj izgledajo slike izdelkov? Kaj po\u010dne konkurenca na tem podro\u010dju? Kako je sestavljena prodajno psiholo\u0161ka opis izdelka? Vsa ta vpra\u0161anja vas \u010dakajo.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-24290-identifier\">FBA-napaka \u0161t. 3: Brez nalo\u017eb, brez blaga, brez ogla\u0161evanja<\/h3><p class=\"theme-wp-block gb-responsive-478388-identifier\">Res je, da \u010das na za\u010detku ni ravno optimalen: Posel \u0161e ne generira prihodkov, vendar so odhodki toliko ve\u010dji. Kljub temu: Nalo\u017ebe so nujne \u2013 v novo blago, v ogla\u0161evanje, v slike izdelkov, v sezname izdelkov. Seznam je dolg.<\/p><p class=\"theme-wp-block gb-responsive-804258-identifier\">Hkrati pa ne bi smeli slepo metati denarja skozi okno. Najprej upo\u0161tevajte napake \u0161t. 1 in 2, nato pa se lotite vlaganja denarja v pomembne stvari. Prihranite lahko drugje.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-530554-identifier\">FBA-napaka \u0161t. 4: Pomo\u010d neza\u017eelena<\/h3><p class=\"theme-wp-block gb-responsive-54623-identifier\">Ne padite v past, v kateri se na za\u010detku znajdejo mnogi prodajalci na tr\u017enicah. \u017delite za\u010deti, ste zelo motivirani in vse vas zanima. Resnica pa je: Va\u0161 dan nima dovolj ur, da bi vse obvladali sami. Potrebujete pomo\u010d in ne morete se usposobiti na vseh podro\u010djih hkrati.<\/p><p class=\"theme-wp-block gb-responsive-854134-identifier\">Zato aktiv razmislite, kje bo va\u0161a delovna sila prinesla najve\u010djo korist in katere stvari \u017eelite outsourcati, bodisi agenciji, freelancerju ali programski opremi. V\u010dasih je tudi koristno, da se pogovarjate z drugimi trgovci Amazon FBA. Izku\u0161nje morate sicer pridobiti sami, vendar na sejmih in sre\u010danjih sre\u010date ljudi s podobnimi te\u017eavami kot vi.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-774890-identifier\">FBA-napaka \u0161t. 5: Pomanjkanje kalkulacije cen<\/h3><p class=\"theme-wp-block gb-responsive-956647-identifier\">Na Amazonu igra cena odlo\u010dilno vlogo. Presenetljivo je, da lahko na tr\u017enici pogosto postavite vi\u0161jo ceno izdelka kot na drugih portalih, vendar znotraj sistema algoritem med drugim ocenjuje, kako dobro se uvr\u0161\u010dajo va\u0161i seznami izdelkov na podlagi cene in ali boste s svojo ponudbo pridobili <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/infografika-to-je-13-korakov-do-dobicka-amazon-buy-box\/\">Buy Box<\/a>. <\/p><p class=\"theme-wp-block gb-responsive-239844-identifier\">Konkuren\u010dne cene zato konkret odlo\u010dajo o uspehu in neuspehu. Zato morate ves \u010das spremljati tr\u017eno stanje in ustrezno prilagajati cene svojih izdelkov. Za to obstajajo tako imenovani Repricer, ki vam olaj\u0161ajo to mukotrpno delo. SELLERLOGIC Repricer za Amazon samodejno optimizira va\u0161e cene 24 ur na dan in zagotavlja, da svoje blago ne prodajate po najni\u017eji, temve\u010d po najvi\u0161ji mo\u017eni ceni. Poleg tega Repricer za vas prevzame celotno kalkulacijo cen na podlagi va\u0161ih stro\u0161kov izdelkov in \u017eelenega dobi\u010dka.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-966475-identifier\">FBA-napaka \u0161t. 6: Ignoriranje napak Amazona<\/h3><p class=\"theme-wp-block gb-responsive-129469-identifier\">Presene\u010denje, tudi e-trgovinskemu velikanu se zgodijo nezgode. Trgovci, ki uporabljajo Izpolnitev s strani Amazona, dostavijo svoje blago v skladi\u0161\u010de Amazona, kjer se shranjuje, dokler ne pride do naro\u010dila. Nato trgovska platforma prevzame izbiro in pakiranje, po\u0161iljanje, slu\u017ebo za stranke in upravljanje vra\u010dil. Ta postopek je raznolik in zapleten. Prav zato se lahko zgodi, da se izdelki po\u0161kodujejo, izgubijo ali pa trgovcu nastane druga\u010dna \u0161koda.<\/p><p class=\"theme-wp-block gb-responsive-422385-identifier\">Zaradi tega imate kot lastnik izdelka pravico do od\u0161kodnine. Na \u017ealost Amazon v ve\u010dini primerov ne povrne svojih napak FBA samodejno. Ker je analiza \u0161tevilnih razli\u010dnih FBA poro\u010dil izjemno zamudna, mnogi prodajalci na tr\u017enicah preprosto ignorirajo, da s tem izgubljajo precej denarja. V nadaljevanju se bomo zato nekoliko podrobneje osredoto\u010dili na to te\u017eavo in na precej preprosto re\u0161itev, ki ne zmanj\u0161uje va\u0161e dobi\u010dkonosnosti in ne podarja denarja, ki vam pripada, prakti\u010dno Amazonu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-445121-identifier\">Kateri FBA-napake se Amazonu zgodijo med FBA procesom?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-74241-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/21122516\/amazon-fba-fehler-lager.jpeg\" alt=\"Tudi Amazonu se zgodijo FBA-napake.\" class=\"wp-image-54395\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/21122516\/amazon-fba-fehler-lager-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/21122516\/amazon-fba-fehler-lager-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/21122516\/amazon-fba-fehler-lager.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-465022-identifier\">Na grobo imajo najpomembnej\u0161e in za prodajalca najrelevantnej\u0161e napake v procesu Amazon FBA tri razli\u010dne izvore:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-407426-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-168863-identifier\">Izdelek postane neprodan zaradi premikov v skladi\u0161\u010du.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-19164-identifier\">Pri sprejemu ali obdelavi vra\u010dila pride do napake.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-508510-identifier\">FBA-takse so napa\u010dno izra\u010dunane.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-42894-identifier\">Izvor \u0161t. 1 in \u0161t. 2 imata za posledico, da blago in s tem materialna vrednost izgine pod nadzorom Amazona. Izvor \u0161t. 3 pa ima za posledico, da se trgovcu zara\u010duna napa\u010den znesek.<\/p><p class=\"theme-wp-block gb-responsive-908468-identifier\"><strong>Izdelek postane neprodan zaradi premikov v skladi\u0161\u010du<\/strong><\/p><p class=\"theme-wp-block gb-responsive-683361-identifier\">Naj bo to zaradi premika v skladi\u0161\u010du ali zaradi kupca \u2013 pogosto se zgodi, da se izdelek po\u0161koduje. Ko se to zgodi, blago ni ve\u010d mogo\u010de prodati in Amazon izdelek odstrani. Od\u0161teje se iz zaloge.<\/p><p class=\"theme-wp-block gb-responsive-653506-identifier\">Pri vsej kompleksnosti in naglici v po\u0161iljkovnih centrih se lahko zgodi, da se blago napa\u010dno odstrani. Tudi v tem primeru se izdelek od\u0161teje iz zaloge.<\/p><p class=\"theme-wp-block gb-responsive-236044-identifier\">Poleg tega lahko izdelki preprosto izginejo. Za trgovca je to seveda neprijetno, saj blaga ne bo mogel prodati. Pri naslednjem inventarju se ugotovi, da je pri\u0161lo do pomanjkanja in se ustrezno zabele\u017ei.<\/p><p class=\"theme-wp-block gb-responsive-784426-identifier\">Do sedaj je vse pravilno. Obstoje\u010de napake se bodo pojavile v razli\u010dnih FBA poro\u010dilih. Vendar pa, \u010de prizadeti prodajalec teh poro\u010dil ne analizira, ne bo vedel za svoje izgube. Amazon namre\u010d le v redkih primerih proaktivno povrne.<\/p><p class=\"theme-wp-block gb-responsive-844295-identifier\"><strong>FBA-napake pri vra\u010dilih<\/strong><\/p><p class=\"theme-wp-block gb-responsive-855407-identifier\">Amazons ustre\u017eljivost do svojih strank je znana. Konec koncev je Jeff Bezos svoje podjetje strogo zgradil po na\u010delu \u201eZa\u010dnite s stranko in delajte nazaj\u201c. Sedaj tudi stranke vedo, da usmerjenost k strankam na tr\u017enici (skoraj) nima meja, in se ne obremenjujejo preve\u010d z vra\u010dilom. Zato se zgodi, da kupci prijavijo vra\u010dilo in se denar prek Amazona vrne, \u0161e preden je izdelek dejansko vrnjen. Amazon na vra\u010dilo \u010daka splo\u0161no 45 dni. In potem &#8230; se ne zgodi ni\u010d.<\/p><p class=\"theme-wp-block gb-responsive-782253-identifier\">Pri teh dveh izvorih bi morala v normalnih okoli\u0161\u010dinah zdaj samodejno potekati vra\u010dilo vrednosti nadomestila blaga trgovcu. To se zgodi le v redkih primerih. Trgovec tako po FBA-napaki ostane brez blaga in ne dobi povrnjene vrednosti nadomestila.<\/p><p class=\"theme-wp-block gb-responsive-302646-identifier\"><strong>Napake pri izra\u010dunu FBA-taks<\/strong><\/p><p class=\"theme-wp-block gb-responsive-204707-identifier\">Tako skladi\u0161\u010dne takse kot tudi po\u0161tnine pri FBA storitvi se izra\u010dunajo na podlagi dimenzij in te\u017ee shranjenih izdelkov. \u010ce Amazon zdaj sprejme napa\u010dne dimenzije kot osnovo za izra\u010dun, se zara\u010dunajo previsoke FBA-takse.<\/p><p class=\"theme-wp-block gb-responsive-458284-identifier\">Poleg tega obstajajo \u0161e nekatere druge vrste primerov, na primer napake pri dostavi blaga v skladi\u0161\u010de. Verjetnost, da ne boste opazili te FBA-napake, je precej visoka, saj Amazon ve\u010dinoma ne povrne proaktivno.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-966899-identifier layout-explore\">\n\n\t\t<div class=\"text-banner-cta text-banner-explore-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tRaziskujte SELLERLOGIC Lost &#038; Found polno storitev\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tVa\u0161a Amazonova povra\u010dila, ki jih obravnavamo mi. Nova vseobsegajo\u010da storitev.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dnite zdaj<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-837400-identifier\">Kateri izdelki so upravi\u010deni do povrnitve FBA-napak?<\/h3><p class=\"theme-wp-block gb-responsive-754265-identifier\">Naslednji pogoji mora izdelek izpolnjevati, da je upravi\u010den do povrnitve:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-321394-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-147633-identifier\">Izdelek mora biti ob \u010dasu izgube registriran za FBA.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-82258-identifier\">Izdelek mora ustrezati <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/200140860?language=de_DE&amp;ref=efph_200140860_cont_200213130\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">zahtevam in omejitvam za FBA izdelke<\/a> ter <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/201100890?language=de_DE&amp;ref=efph_201100890_cont_200213130\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pravilom o zalogah<\/a>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-974895-identifier\">Amazon ima na voljo na\u010drt dostave z natan\u010dnimi podatki o izdelkih in koli\u010dinah, ki ste jih morali zagotoviti.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-651539-identifier\">Manjkajo\u010di izdelek ni bil namenjen odstranitvi ali pa ni bil odstranjen na va\u0161o \u017eeljo.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-544155-identifier\">Izdelek ni po\u0161kodovan in ga ni po\u0161kodoval kupec.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-441515-identifier\">Va\u0161 prodajni ra\u010dun ni bil obrnjen ob \u010dasu vlo\u017eitve zahtevka za vra\u010dilo.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-383006-identifier\">Kateri poro\u010dila je treba preveriti za vra\u010dilo napak FBA?<\/h3><p class=\"theme-wp-block gb-responsive-306571-identifier\">Na splo\u0161no potrebujete podatke iz pribli\u017eno 12 razli\u010dnih poro\u010dil, da preverite celoten inventar in ugotovite, ali so bili vsi artikli, vra\u010dila in povra\u010dila knji\u017eeni. Le tako lahko najdete napake v povezavi z naro\u010dili, kot so povra\u010dila, ki vam kot prodajalcu niso bila povrnjena, ker blago ni bilo knji\u017eeno s strani kupca v 45 dneh. Tukaj se bomo osredoto\u010dili le na nekatere scenarije.<\/p><p class=\"theme-wp-block gb-responsive-933124-identifier\"><strong>Povra\u010dilo za neprodanih artiklih zaradi krivde Amazona<\/strong><\/p><p class=\"theme-wp-block gb-responsive-711461-identifier\">Vsa vra\u010dila, prejeta pri Amazonu, lahko vidite v poro\u010dilu \u201eVra\u010dila blaga\u201c (Poro\u010dila > Po\u0161iljanje preko Amazona > Vra\u010dila blaga) v Seller Central. \u010ce je v stolpcu \u201eStanje artikla\u201c status \u201ePo\u0161kodovano\u201c ali \u201ePo\u0161kodovano med prevozom\u201c, imate pravico do od\u0161kodnine.<\/p><p class=\"theme-wp-block gb-responsive-25708-identifier\">Zdaj morate preveriti, ali je bil primer, ki ga je prijavil Amazon, \u017ee povrnjen. Za to poi\u0161\u010dite v poro\u010dilu \u201ePovra\u010dila\u201c (Poro\u010dila > Po\u0161iljanje preko Amazona > Povra\u010dila) \u0161tevilko naro\u010dila Amazon z identificiranim primerom od\u0161kodnine in preverite, ali je povra\u010dilo \u017ee na voljo.<\/p><p class=\"theme-wp-block gb-responsive-133830-identifier\">\u010ce povra\u010dila ni zabele\u017eena, morate podatke o identificiranem primeru predlo\u017eiti Amazonu prek Seller Central. Vendar pa bodite pozorni, da pravo\u010dasno oddate zahtevke. Nekateri od njih imajo \u201erok veljavnosti\u201c 90 dni.<\/p><p class=\"theme-wp-block gb-responsive-177146-identifier\"><strong>Povra\u010dilo za nevrnjene artikle<\/strong><\/p><p class=\"theme-wp-block gb-responsive-861678-identifier\">\u201ePrete\u010deni\u201c, tj. vra\u010dila, starej\u0161a od 45 dni, za katera je kupec \u017ee prejel povra\u010dilo, vendar blaga ni vrnil, najdete v poro\u010dilu o transakcijah DDV Amazon. Za to odprite pod Poro\u010dila > Po\u0161iljanje preko Amazona \u201ePoro\u010dilo o transakcijah DDV Amazon\u201c in ga prenesite. Naro\u010dila, ki so bila poslana preko FBA, najdete v stolpcu SALES_CHANNEL pod AFN.<\/p><p class=\"theme-wp-block gb-responsive-234991-identifier\">V seznamu lahko zdaj filtrirate povra\u010dila, za katera ni vra\u010dila (samo REFUND, vendar ni RETURN pod TRANSACTION_TYPE)<\/p><p class=\"theme-wp-block gb-responsive-174310-identifier\">Preverite zdaj sortirane Transaction Event IDs (\u0161tevilka naro\u010dila) glede na povra\u010dilo. Te informacije najdete pod Poro\u010dila > Po\u0161iljanje preko Amazona > Povra\u010dila. \u010ce po 50 dneh \u0161e vedno ni povra\u010dila, lahko primer prijavite prek Seller Central in zahtevate povra\u010dilo.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-299385-identifier\">Kako Amazon izra\u010duna povra\u010dilo za napake FBA?<\/h3><p class=\"theme-wp-block gb-responsive-782435-identifier\">Da bi dolo\u010dil ocenjeno prodajno ceno za vra\u010dani izdelek, Amazon zaradi mo\u010dnih nihanj cen primerja razli\u010dne kazalnike. Ti so:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-879318-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-566448-identifier\">Der povpre\u010dni cena, po kateri ste izdelek prodali na Amazonu v zadnjih 18 mesecih.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-257232-identifier\">Der povpre\u010dni cena, po kateri so drugi prodajalci prodali isti izdelek v istem obdobju.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-602963-identifier\">Trenutna ali povpre\u010dna cena, ki ste jo dolo\u010dili za isti izdelek na Amazonu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-473699-identifier\">Trenutna prodajna cena za isti izdelek od drugih trgovcev na Amazonu.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-397220-identifier\">\u010ce kljub temu ni dovolj informacij, Amazon dodeli ocenjeno prodajno ceno primerljivega izdelka.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-20323-identifier\">Kako ravnati, \u010de Amazon zavrne zahtevek za povra\u010dilo?<\/h3><p class=\"theme-wp-block gb-responsive-600612-identifier\">\u010ce Amazon zavrne primer, imate mo\u017enost prito\u017ebe. Podrobneje preglejte osnovo zavrnitve in preverite, ali ste Amazonu posredovali vse potrebne informacije. Katere informacije lahko \u0161e posredujete in ali se razlog za zavrnitev ujema z va\u0161o prvotno zahtevo?<\/p><p class=\"theme-wp-block gb-responsive-465049-identifier\">Lahko se zgodi, da Amazon zavrne ponovno oceno izdelka, \u010deprav je niste zahtevali, ampak da vam zara\u010duna FBA pristojbine v pravilnem znesku na podlagi predlo\u017eenih dimenzij. V takih primerih ne morete storiti veliko ve\u010d, kot da ostanete vztrajni, a prijazni.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-688483-identifier\">Rundum-sorglos-Paket: SELLERLOGIC Lost &#038; Found Full-Service<\/h3><p class=\"theme-wp-block gb-responsive-348561-identifier\">\u010cas, potreben za sestavljanje poro\u010dil in odpiranje primerov, obi\u010dajno ni ekonomsko upravi\u010den. Pomislite, da svoj \u010das investirate tja, kjer vam bo najbolj koristil. In to zagotovo ni v mukotrpnem primerjanju FBA poro\u010dil.<\/p><p class=\"theme-wp-block gb-responsive-191969-identifier\">Da boste kljub temu prejeli svoje trdo zaslu\u017eene denar, je SELLERLOGIC razvila avtomatizirano re\u0161itev, ki vam popolnoma olaj\u0161a delo: <a href=\"https:\/\/www.sellerlogic.com\/sl\/amazon-lost-and-found\/\">SELLERLOGIC Lost &#038; Found Full-Service<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-824702-identifier\">Ta programska oprema v ozadju analizira podatke iz va\u0161ih FBA poro\u010dil in samodejno prepozna zgoraj omenjene FBA napake. Vsaka opazna transakcija se obravnava kot lo\u010den postopek, tako da lahko po potrebi sledite vsem informacijam. Posamezni primeri so predstavljeni na enostaven na\u010din, tako da vsak trgovec kadarkoli razume, za katero vrsto napake je bila dose\u017eena katera koli znesek povra\u010dila.<\/p><p class=\"theme-wp-block gb-responsive-174191-identifier\">SELLERLOGIC se prav tako ukvarja z vlo\u017eitvijo zahtevkov in komunikacijo z Amazonom ter morebitnimi dodatnimi vpra\u0161anji, \u010de pride do te\u017eav s povra\u010dilom. Ni\u010desar ne morate storiti in lahko svoj \u010das bolje izkoristite.<\/p>\t\t<div  class=\"theme-wp-block theme-block-user-card is-style-default gb-responsive-identifier-310798 theme-block-user-card\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"card-user-head\">\n\t\t\t\t<div class=\"card-user-avatar\">\n\t\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142733\/sandra-schriewer-raute.png);\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"wrap-title\">\n\t\t\t\t\t<div class=\"card-user-name\">\n\t\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t\t<h3 class=\"heading-text\">Sandra Schriewer<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card-user-position\">\n\t\t\t\t\t\t\t<div class=\"card-text\">Direktorica \u201eSamtige Haut\u201c<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"card-user-quote-icon\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"card-user-text\">\n\t\t\t\t<div class=\"card-text\"><p>SELLERLOGIC Lost &amp; Found je na dva na\u010dina nepogre\u0161ljiv za vsakega FBA trgovca: po eni strani prikazuje povra\u010dila Amazona, za katera prej niste niti vedeli. Po drugi strani pa prihrani neverjetno veliko \u010dasa za raziskovanje in obdelavo primerov, tako da se lahko brez skrbi posvetim svojemu delu.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<p class=\"theme-wp-block gb-responsive-212984-identifier\">Tako vam zahvaljujo\u010d SELLERLOGIC Lost &#038; Found Full-Service nobeden od va\u0161ih zahtevkov za povra\u010dilo ne bo izgubljen. Zdaj se brezpla\u010dno prijavite in \u0161e danes prejmite prve povra\u010dila.<\/p><div class=\"theme-wp-block wp-block-buttons gb-responsive-236292-identifier is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"theme-wp-block wp-block-button desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-745230-identifier\"><a data-layer-button-text=\"Zdaj se registrirajte\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sellerlogic.com\/sl\/amazon-lost-and-found\/\">Zdaj se registrirajte<\/a><\/div><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-540618-identifier\">Pogosto zastavljena vpra\u0161anja<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1727869085032\"><strong class=\"schema-faq-question\"><strong>Katere napake Amazon FBA obstajajo?<\/strong><\/strong> <p class=\"schema-faq-answer\">Obstaja cela vrsta razli\u010dnih napak, ki se lahko zgodijo Amazonu med FBA procesi. Najpomembnej\u0161e napake izvirajo s podro\u010dja dostave, zalog in vra\u010dil. Pregled najdete tukaj: <a href=\"https:\/\/www.sellerlogic.com\/sl\/amazon-lost-and-found\/\">Vrste primerov<\/a>.\u00a0<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727869092029\"><strong class=\"schema-faq-question\"><strong>Katere izku\u0161nje imajo drugi trgovci z Amazon FBA?<\/strong><\/strong> <p class=\"schema-faq-answer\">Je skoraj \u017ee \u0161port med profesionalnimi prodajalci na tr\u017enicah, da se prito\u017eujejo nad po\u0161iljanjem z Amazonom. In to ni presenetljivo, saj je nadle\u017eno in drago, ko Amazon stranki na primer povrne vra\u010dilo, \u010deprav vrnjeno blago \u0161e ni pri\u0161lo nazaj v skladi\u0161\u010de \u2013 in morda tudi nikoli ne bo. Na splo\u0161no je FBA program za prodajalce na Amazonu po na\u0161ih izku\u0161njah velika pomo\u010d, saj ni treba vzpostavljati lastne, zapletene in drage logistike.\u00a0<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727869108281\"><strong class=\"schema-faq-question\"><strong>Zaslu\u017eiti denar z Amazon FBA \u2013 kak\u0161ne izku\u0161nje imajo trgovci?<\/strong><\/strong> <p class=\"schema-faq-answer\">Pre\u017eiveti s spletnim poslovanjem je la\u017eje re\u010di kot narediti. Kljub \u0161tevilnim obetajo\u010dim obljubam samozvanih gurujev na YouTubu, je potrebno temeljito znanje o e-trgovini in nekaj poslovne spretnosti, da lahko dobi\u010dkonosno prodajate na Amazonu. \u0160e posebej se mnogi prodajalci prito\u017eujejo nad visokim pritiskom konkurence \u2013 in imajo prav. Najti svojo donosno ni\u0161o je te\u017eko delo in tudi malo sre\u010de.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-481432-identifier has-small-font-size\">Zasloni slik v vrstnem redu slik: \u00a9 2rogan \u2013 stock.adobe.com \/ \u00a9 Jan \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Prednosti storitve Izpolnitev s strani Amazona (FBA) smo \u017ee ve\u010dkrat omenili, izku\u0161eni FBA trgovci pa vedo, kako lahko izkoristijo skoraj neskon\u010dno bazo strank spletnega velikana. Vendar pa vsako leto tiso\u010di novih prodajalcev na tr\u017enicah ustanovijo Amazon poslovanje \u2013 od katerih ve\u010dina ne bo pre\u017eivela niti enega leta. Amazonovo vesolje brez milosti kaznuje FBA trgovce za<\/p>\n","protected":false},"author":8,"featured_media":54392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1470,1386],"tags":[],"class_list":["post-228774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izpolnitev-s-strani-amazona","category-nasveti-in-triki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>To je 6 najve\u010djih napak Amazon FBA<\/title>\n<meta name=\"description\" content=\"Vsak za\u010detek je te\u017eak. 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With over 15 years of experience in eCommerce, she conveys precise information in a targeted and understandable manner. Whether blog articles, product descriptions, or customer emails \u2013 her texts captivate and convince through clear structures and relevant added value. Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.","sameAs":["https:\/\/www.linkedin.com\/in\/kateryna-kogan\/"],"url":"https:\/\/www.sellerlogic.com\/sl\/blog\/author\/kateryna-kogan\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sl\/blog\/6-najvecjih-napak-amazon-fba-in-kako-se-lahko-prodajalci-uspesno-nadomestijo\/#faq-question-1727869085032","position":1,"url":"https:\/\/www.sellerlogic.com\/sl\/blog\/6-najvecjih-napak-amazon-fba-in-kako-se-lahko-prodajalci-uspesno-nadomestijo\/#faq-question-1727869085032","name":"Katere napake Amazon FBA obstajajo?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Obstaja cela vrsta razli\u010dnih napak, ki se lahko zgodijo Amazonu med FBA procesi. Najpomembnej\u0161e napake izvirajo s podro\u010dja dostave, zalog in vra\u010dil. Pregled najdete tukaj: <a href=\"#[pref-link id=58 pref-lang=sl]\">Vrste primerov<\/a>.","inLanguage":"sl-SI"},"inLanguage":"sl-SI"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sl\/blog\/6-najvecjih-napak-amazon-fba-in-kako-se-lahko-prodajalci-uspesno-nadomestijo\/#faq-question-1727869092029","position":2,"url":"https:\/\/www.sellerlogic.com\/sl\/blog\/6-najvecjih-napak-amazon-fba-in-kako-se-lahko-prodajalci-uspesno-nadomestijo\/#faq-question-1727869092029","name":"Katere izku\u0161nje imajo drugi trgovci z Amazon FBA?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Je skoraj \u017ee \u0161port med profesionalnimi prodajalci na tr\u017enicah, da se prito\u017eujejo nad po\u0161iljanjem z Amazonom. In to ni presenetljivo, saj je nadle\u017eno in drago, ko Amazon stranki na primer povrne vra\u010dilo, \u010deprav vrnjeno blago \u0161e ni pri\u0161lo nazaj v skladi\u0161\u010de \u2013 in morda tudi nikoli ne bo. Na splo\u0161no je FBA program za prodajalce na Amazonu po na\u0161ih izku\u0161njah velika pomo\u010d, saj ni treba vzpostavljati lastne, zapletene in drage logistike.","inLanguage":"sl-SI"},"inLanguage":"sl-SI"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sl\/blog\/6-najvecjih-napak-amazon-fba-in-kako-se-lahko-prodajalci-uspesno-nadomestijo\/#faq-question-1727869108281","position":3,"url":"https:\/\/www.sellerlogic.com\/sl\/blog\/6-najvecjih-napak-amazon-fba-in-kako-se-lahko-prodajalci-uspesno-nadomestijo\/#faq-question-1727869108281","name":"Kako zaslu\u017eiti denar z Amazon FBA \u2013 katere izku\u0161nje imajo trgovci?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Zaslu\u017eiti za pre\u017eivetje z online poslovanjem je la\u017eje re\u010di kot storiti. Kljub \u0161tevilnim obetajo\u010dim obljubam samozvanih gurujev na YouTubu je potrebno temeljito znanje o e-trgovini in nekaj poslovne spretnosti, da bi lahko dobi\u010dkonosno prodajali na Amazonu. \u0160e posebej se mnogi prodajalci prito\u017eujejo nad visokim pritiskom konkurence \u2013 in imajo prav. Najti svojo donosno ni\u0161o je trdo delo in tudi malo sre\u010de.","inLanguage":"sl-SI"},"inLanguage":"sl-SI"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/posts\/228774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/comments?post=228774"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/posts\/228774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/media\/54392"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/media?parent=228774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/categories?post=228774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sl\/wp-json\/wp\/v2\/tags?post=228774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}