
{"id":228783,"date":"2020-03-20T12:37:00","date_gmt":"2020-03-20T12:37:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/repricer-na-amazonu-po-studiji-so-to-najuspesnejse-metode-za-buy-box-dobicek\/"},"modified":"2020-03-20T12:37:00","modified_gmt":"2020-03-20T12:37:00","slug":"repricer-na-amazonu-po-studiji-so-to-najuspesnejse-metode-za-buy-box-dobicek","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/repricer-na-amazonu-po-studiji-so-to-najuspesnejse-metode-za-buy-box-dobicek\/","title":{"rendered":"Repricer na Amazonu: Po \u0161tudiji so to najuspe\u0161nej\u0161e metode za Buy Box dobi\u010dek"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-119906-identifier\">\u0160tudija \u201eEmpiri\u010dna analiza algoritmi\u010dnega oblikovanja cen na Amazon Marketplace\u201c Northeastern University Boston* je ugotovila, kako spletni trgovci uporabljajo Repricer, njihove cenovne strategije in kako raz\u0161irjen je Repricer na Amazonu. Raziskovalna ekipa se je odlo\u010dila za Amazon, ker je ta spletni velikan postal najve\u010dja tr\u017enica na svetu za spletne trgovce iz ZDA, Evrope in Azije.<\/p><p class=\"theme-wp-block gb-responsive-969619-identifier\">Med \u0161tirimese\u010dnim obdobjem je raziskovalna ekipa zbirala javne podatke o skoraj 1.700 bestseller izdelkih na Amazonu. Tako je bilo mogo\u010de identificirati 500 spletnih trgovcev, ki zelo verjetno uporabljajo Repricer. Nato so bile za \u0161tudijo razvite metode za prepoznavanje in analizo algoritmov oblikovanja cen ter vedenja Repricer na tr\u017enici. Raziskovalna ekipa je raziskovala lastnosti spletnih trgovcev in karakterizirala vplive strategij ponovnega oblikovanja cen na dinamiko tr\u017enice.<\/p><p class=\"theme-wp-block gb-responsive-72367-identifier\"><em>Kdor na tem mestu potrebuje \u0161e en kratek osve\u017eitveni te\u010daj, tukaj najde vse o temi: \u201e<a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/14-najvecjih-napak-pri-ponovni-cenitvi\/\">Kaj je pravzaprav ponovno oblikovanje cen in katerih 14 najve\u010djih napak se morajo trgovci izogibati?<\/a>\u201c <\/em><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-661974-identifier\" id=\"tab-con-6\">Teoreti\u010dni kupec se giblje brez Prime ra\u010duna<\/h2><p class=\"theme-wp-block gb-responsive-684279-identifier\">\u010ceprav ameri\u0161ki koncern Amazon po vsem svetu bele\u017ei <a href=\"https:\/\/t3n.de\/news\/amazon-hat-weltweit-150-millionen-1247966\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">150 milijonov uporabnikov Prime<\/a>, so se raziskovalci Northeastern University Boston pri zbiranju podatkov odlo\u010dili za ra\u010dun uporabnika brez Prime. <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/14-najpomembnejsih-meril-za-pridobitev-buy-box-na-amazonu-in-kako-obdrzati-svoje-metrike-pod-nadzorom\/\" target=\"_blank\" rel=\"noreferrer noopener\">FBA po\u0161iljanje ima velik vpliv na dodeljevanje Buy Box dele\u017eev<\/a>. Z vidika znanstvenikov bi bile ponudbe spletnih trgovcev, ki ne ponujajo Prime po\u0161iljanja, verjetno izklju\u010dene iz Amazonovega algoritma. To bi mo\u010dno spremenilo rezultate \u0161tudije.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-698953-identifier\" id=\"tab-con-1\">Kaj takoj pade v o\u010di raziskovalni ekipi?<\/h3><p class=\"theme-wp-block gb-responsive-719966-identifier\">Med \u0161tudijo so znanstveniki opazili, da se zdi, da so spletni trgovci, ki uporabljajo Repricer, uspe\u0161nej\u0161i od prodajalcev, ki ga nimajo. Prva skupina prodajalcev sicer ponuja manj izdelkov, vendar prejme znatno ve\u010d povratnih informacij strank. To nakazuje, da se dose\u017ee veliko vi\u0161ji obseg prodaje.<\/p><p class=\"theme-wp-block gb-responsive-5873-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Poleg tega spletni trgovci z Repricer pogosteje pridobijo Buy Box, \u010deprav ne ponujajo najni\u017eje cene. Raziskovalcem pa je tudi opazilo, da poskus pridobivanja Buy Box z najni\u017ejo ceno vodi do znatnih nihanj cen pri posameznih ponudbah. To pa zmeda kupce in vodi do nezadovoljstva strank.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-988948-identifier\" id=\"tab-con-2\">Povzetek rezultatov \u0161tudije<\/h2><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-532157-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-345481-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Med opazovanjem <strong>ima<\/strong><strong> le 13% ponudb stati\u010dno ceno v Buy Box.<\/strong><strong> Vendar pa 50% izdelkov bele\u017ei ve\u010d kot 14 sprememb na dan<\/strong><strong>.<\/strong> <\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-729172-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5.jpg\" alt=\"Citat iz \u0161tudije Northeastern Boston University o uporabi Repricern pri Amazonu\" class=\"wp-image-1884\" style=\"width:443px;height:432px\" title=\"SELLERLOGIC-\u0161tudija-citati-Repricer-Amazon-5\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-768106-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-497135-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Prodajalec, ki osvoji Buy Box, ostaja pri 31% najbolje prodajanih artiklov nespremenjen. Za preostalo ponudbo na Amazonu so Buy Box zmagovalci in njihove cene zelo dinami\u010dne. Nekateri izdelki do\u017eivijo ve\u010d sto prilagoditev cen na dan.<\/li><li class=\"theme-wp-block gb-responsive-614802-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Le 60% najbolj\u0161ih prodajalcev osvoji Buy Box.<\/strong> Povzetek rezultatov \u0161tudije ka\u017ee, da NI SAMO cena pri dodelitvi Buy Box odlo\u010dilna. <\/li><li class=\"theme-wp-block gb-responsive-209413-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Za pomenljive rezultate je raziskovalna ekipa upo\u0161tevala ceno, povratne informacije prodajalcev in \u0161tevilo povratnih informacij \u2013 te tudi vplivajo na dodelitev Buy Box dele\u017eev. Po navedbah Amazona in na podlagi opazovanj \u0161tevilnih spletnih trgovcev pa so odlo\u010dilni tudi drugi dejavniki, kot so obseg prodaje, \u010das odziva, pravo\u010dasna dostava itd. Ti dejavniki pa niso bili merjeni v okviru \u0161tudije in zato niso del rezultatov \u0161tudije.<\/li><li class=\"theme-wp-block gb-responsive-311292-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Med opazovalnim obdobjem so raziskovalci preizkusili teorijo, da najni\u017eja cena 100% osvoji Buy Box. To se zgodi le v 50-60% primerov.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-662244-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik.jpg\" alt=\"Citat iz \u0161tudije Northeastern Boston University o uporabi Repricern pri Amazonu\" class=\"wp-image-2413\" style=\"width:443px\" title=\"SELLERLOGIC-\u0161tudija-citati-Repricer-Amazon-4\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-411659-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-939883-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pri tehtanju dejavnikov, ki so bili med opazovalnim obdobjem <strong>odgovorni za osvojitev Buy Box, sta \u201cRazlika v ceni do najni\u017eje\u201d in \u201cRazmerje cene do najni\u017eje\u201d<\/strong> dobila najvi\u0161je vrednosti \u2013 0,36 in 0,33. <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/izpolnjeno-z-amazonom-kdo-je-primeren-za-amazon-fba\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uporaba FBA<\/a> je bila upo\u0161tevana z vrednostjo le 0,02. Ta tehtnica je izklju\u010dno posledica tega, da za izbrani ra\u010dun uporabnika, ki ni \u010dlan Prime, FBA ponudba ne igra velike vloge.<\/li><li class=\"theme-wp-block gb-responsive-846399-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Najbolj uporabljene cenovne strategije so: najni\u017eja ali druga najni\u017eja cena v primerjavi z Amazonom.<\/strong><\/li><li class=\"theme-wp-block gb-responsive-901513-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Najpogosteje uporabljena cenovna strategija je, da se nahaja pod najni\u017ejo ceno.<\/strong> Pri zbiranju podatkov je bil analiziran tudi Amazon kot spletni trgovec. Rezultati jasno ka\u017eejo, <a href=\"https:\/\/www.amazon-watchblog.de\/\/marktplatz\/2039-amazon-produkte-teurer.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">da Amazon ne le\u017ei nujno pod ceno drugih prodajalcev.<\/a><\/li><li class=\"theme-wp-block gb-responsive-478815-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Vloga Amazona kot prodajalca:<\/strong> Amazon \u0161e naprej dominira na svoji platformi in ponuja v \u010dasu opazovanja pribli\u017eno 75% vseh najbolje prodajanih izdelkov. Ko Amazon tekmuje z &#8220;ne-Repricer-trgovci&#8221;, zaseda spletni velikan v 96% primerov vrhunske polo\u017eaje. Ko pa Buy Box pri dolo\u010denih artiklih zasedajo &#8221; Repricer-prodajalci&#8221;, se Amazon v 88% primerov uvrsti med top 5 prodajalcev.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-303599-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie.jpg\" alt=\"Repricer pri Amazonu: Po \u0161tudiji so to najuspe\u0161nej\u0161e metode za osvojitev Buy Box\" class=\"wp-image-2787\" style=\"width:443px\" title=\"SELLERLOGIC-\u0161tudija-citati-Repricer-Amazon-7\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-584253-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-4957-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Obi\u010dajno je razlika v ceni med Amazonom in naslednjo najni\u017ejo ceno pribli\u017eno 15-30%. To je po mnenju raziskovalcev posledica pristojbin, ki jih morajo trgovci pla\u010dati Amazonu.<\/li><li class=\"theme-wp-block gb-responsive-913709-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Med \u0161tudijo je bilo \u0161e enkrat jasno, da se spletni trgovci, ki uporabljajo Repricer, osredoto\u010dajo na razmeroma majhno \u0161tevilo izdelkov, ki jih lahko kupijo v velikih koli\u010dinah po nizkih trgovskih cenah.<\/li><li class=\"theme-wp-block gb-responsive-792759-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Spletni trgovci, ki uporabljajo Repricer, prejemajo bistveno ve\u010d povratnih informacij<\/strong> kot &#8220;ne-Repricer-trgovci&#8221;. Za to sta lahko dva razloga: Prvi\u010d, ti prodajalci imajo veliko vi\u0161ji obseg prodaje kot &#8220;ne-Repricer-trgovci&#8221;. Drugi\u010d, uspe\u0161ni prodajalci delujejo bolj aktivno, ko gre za <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/5-nasvetov-za-spopadanje-z-negativnimi-mnenji-kako-izboljsati-svojo-komunikacijo-s-strankami\/\" target=\"_blank\" rel=\"noreferrer noopener\">pridobivanje povratnih informacij strank<\/a>.<\/li><li class=\"theme-wp-block gb-responsive-159830-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Na koncu: <strong>So Repricer-prodajalci uspe\u0161nej\u0161i pri osvojitvi Buy Box?<\/strong> Preiskava je pokazala, da je to res: Prodajalci z Repricer osvajajo Buy Box z bistveno vi\u0161jo verjetnostjo. \u0160tudija je prav tako pokazala, da Repricer-prodajalci raje <strong>tekmujejo z vi\u0161jo ali enako ceno za Buy Box kot trgovci, ki se osredoto\u010dajo le na najni\u017ejo ceno.<\/strong> Vendar pa, \u010deprav Repricer-prodajalci ne ponujajo najni\u017ejih cen, uspejo zaradi svoje prodajne zgodovine, povratnih informacij strank in obsega prodaje osvojiti Buy Box in ustvariti ve\u010d prihodkov.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-347111-identifier\" id=\"tab-con-3\">Fazit<\/h2><p class=\"theme-wp-block gb-responsive-491579-identifier\">Kot smo \u017ee poro\u010dali, najni\u017eja cena pri Amazonu ni zagotovilo za osvojitev Buy Box \u2013 <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/zacnite-z-pravo-strategijo-cen-najdite-strategijo-ki-resnicno-ustreza-vasemu-podjetju-z-sellerlogic-repricer-vkljucno-s-prakticnimi-primeri\/\" target=\"_blank\" rel=\"noreferrer noopener\">pomembna je predvsem strategija<\/a>. \u0160tudija Northeastern University Boston potrjuje, da so uspe\u0161ni le tisti prodajalci, ki se ukvarjajo z najpomembnej\u0161imi metrikami Amazona, dobro poznajo trg in se pravilno pozicionirajo s svojimi izdelki. Uporaba Repricern spada med strategije uspe\u0161nih prodajalcev. \u0160e posebej, \u010de cilj ni le osvojitev Buy Box, temve\u010d tudi prodaja po najbolj\u0161i mo\u017eni ceni. Ko trgovec tekmuje z Amazonom osebno, je uporaba Repricern klju\u010dna.<\/p><p class=\"theme-wp-block gb-responsive-34096-identifier\">Pri izbiri Repricer mora trgovec na Amazonu upo\u0161tevati ne le prednosti in slabosti posameznih ponudnikov, temve\u010d se mora tudi seznaniti z ustrezno tehnologijo. Lo\u010dimo med pravili dolo\u010denimi in dinami\u010dnimi Repricern. \u010ce \u017eelite obdr\u017eati popoln nadzor nad svojo strategijo prilagajanja cen, je pravilo temelje\u010d Repricer pravo izdelka \u2013 vendar zahteva veliko \u010dasa. Dinami\u010dni Repricer zbira podatke, jih analizira in nenehno prilagaja strategijo prilagajanja cen.<\/p><p class=\"theme-wp-block gb-responsive-563665-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/optimizacija-cen-na-amazonu-5-razlogov-zakaj-je-repricer-nepogresljiv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dinami\u010dni Repricer so pogosto bolj dobi\u010dkonosni<\/a> \u2013 pravila se lahko med seboj nasprotujejo in pogosto vodijo do tega, da se cene prilagajajo le navzdol. Pri dinami\u010dnem oblikovanju cen pravila dolo\u010da in prilagaja sam Repricer \u2013 odvisno od tr\u017ene situacije.<\/p><p class=\"theme-wp-block gb-responsive-547191-identifier has-small-font-size\"><em>*Vir: Chen, L., Mislove, A., &#038; Wilson, C. (2016). <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/dl.acm.org\/doi\/10.1145\/2872427.2883089?cookieSet=1\">Empiri\u010dna analiza algoritmi\u010dnega oblikovanja cen na Amazon Marketplace.<\/a> Zbornik 25. mednarodne konference o svetovnem spletu.<\/em><\/p><p class=\"theme-wp-block gb-responsive-521120-identifier has-small-font-size\">Zasluge za sliko: \u00a9 Feng Yu \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0160tudija \u201eEmpiri\u010dna analiza algoritmi\u010dnega oblikovanja cen na Amazon Marketplace\u201c Northeastern University Boston* je ugotovila, kako spletni trgovci uporabljajo Repricer, njihove cenovne strategije in kako raz\u0161irjen je Repricer na Amazonu. Raziskovalna ekipa se je odlo\u010dila za Amazon, ker je ta spletni velikan postal najve\u010dja tr\u017enica na svetu za spletne trgovce iz ZDA, Evrope in Azije. Med<\/p>\n","protected":false},"author":8,"featured_media":2791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1386,1443],"tags":[],"class_list":["post-228783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nasveti-in-triki","category-vse-o-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0160tudija potrjuje vrednost Repricern za dobi\u010dek Buy Box<\/title>\n<meta name=\"description\" content=\"Repricern se \u0161iroko uporabljajo v e-trgovini. Ampak, katere metode vodijo do uspeha? 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