{"id":228804,"date":"2019-12-23T10:54:00","date_gmt":"2019-12-23T10:54:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/s-temi-6-orodji-za-analizo-amazon-prihranite-cas-denar-in-zivce\/"},"modified":"2019-12-23T10:54:00","modified_gmt":"2019-12-23T10:54:00","slug":"s-temi-6-orodji-za-analizo-amazon-prihranite-cas-denar-in-zivce","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/s-temi-6-orodji-za-analizo-amazon-prihranite-cas-denar-in-zivce\/","title":{"rendered":"S temi 6 orodji za analizo Amazon prihranite \u010das, denar in \u017eivce"},"content":{"rendered":"<p class=\"theme-wp-block is-style-default gb-responsive-280831-identifier\">Veliko poslovanje brez velikih podatkov? Nepredstavljivo! Kdor svojih klju\u010dnih \u0161tevilk ne spremlja, ne bo dolgoro\u010dno uspel. To velja na splo\u0161no za spletno trgovino in \u0161e posebej za Amazon. Brez analiti\u010dnega orodja trgovci nekako delajo na slepo. Ali so ukrepi za pove\u010danje prodaje &#8211; naj gre za SEO, PPC ali Buy Box &#8211; dejansko usmerjeni v cilj in dose\u017eejo kupca, je prav tako prepu\u0161\u010deno naklju\u010dju, kot tudi ustrezno spremljanje uspeha.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-674261-identifier\">Zato bi morali kot prodajalec vnaprej analizirati ustrezne sistemske podatke spletne platforme, da bi lahko iz njih izpeljali priporo\u010dila za ukrepanje. S primernim spremljanjem izvedenih ukrepov je spet mogo\u010da ciljno usmerjena optimizacija. Obi\u010dajno dobro orodje za analizo Amazon ni brezpla\u010dno, med trgovci pa so se uveljavila razli\u010dna orodja z razli\u010dnimi funkcionalnostmi in cenami za spletni trg.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-862099-identifier\">6 orodij za popolno analizo na Amazonu<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-213361-identifier\">Od preproste raziskave klju\u010dnih besed do obse\u017ene analize konkurence obstaja orodje za analizo Amazon za vsak okus. Perpetua ali Jungle Scout? Ali morda raje Amalyze? V nadaljevanju vam predstavljamo 5 re\u0161itev, s katerimi ne boste le prihranili \u010das in \u017eivce, temve\u010d tudi znatno pove\u010dali svoj promet.<\/p><div class=\"wp-block-image gb-responsive-212273-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-844x629.jpg\"><img decoding=\"async\" width=\"844\" height=\"629\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-844x629.jpg\" alt=\"Perpetuova optimizacijska programska oprema za Amazon PPC\" class=\"wp-image-50679\" style=\"width:422px;height:290px\" title=\"PPC analiza v orodju za analizo Amazon Perpetua\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-407x304.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-768x573.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1-844x629.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/11151307\/Perpetua-1.jpg 1196w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-600214-identifier\">#1: Perpetua &#8211; razli\u010dica za prodajalce in razli\u010dica za dobavitelje<\/h3><p class=\"theme-wp-block gb-responsive-178619-identifier\">Perpetua predstavlja obse\u017eno re\u0161itev All-In-One tako za prodajalce kot za dobavitelje. Ta integrirana platforma zdru\u017euje razli\u010dne re\u0161itve za Amazon, od pridobivanja klju\u010dnih besed do optimizacije PPC (pla\u010dilo na klik), dodelitve prora\u010duna in poro\u010danja ter Amazon Sponsored Ads in pregledov zalo\u017enikov. Perpetua izpolnjuje skoraj vse zahteve, ki jih imate lahko. Poleg tega Perpetua omogo\u010da natan\u010dno prilagoditev, da lahko omenjene re\u0161itve natan\u010dno uskladite s svojimi poslovnimi cilji.<\/p><div class=\"wp-block-image gb-responsive-744377-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/jounglescout-salesdashboard.gif\"><img decoding=\"async\" width=\"844\" height=\"528\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/jounglescout-salesdashboard.gif\" alt=\"Nadzorna plo\u0161\u010da orodja za analizo Amazon Junglescout\" class=\"wp-image-2458\" style=\"width:422px;height:264px\" title=\"Nadzorna plo\u0161\u010da orodja za analizo Amazon Junglescout\"><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-300124-identifier\">#2: Jungle Scout<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-97715-identifier\">\u0160e eno znano in pogosto uporabljeno orodje za analizo Amazon je <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.junglescout.com\/\">Jungle Scout<\/a>, ki ponuja primerljiv obseg funkcij za Amazon kot Perpetua. Mo\u017eno je najti nova donosna izdelka, prav tako kot analizo konkurence in klju\u010dnih besed. Posamezne izdelke na trgu &#8211; lastne in tuje &#8211; je mogo\u010de spremljati, da bi sledili prodaji na platformi, in trendi klju\u010dnih besed zgodaj ka\u017eejo pove\u010dano povpra\u0161evanje po dolo\u010denih artiklih.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-902000-identifier\">Ena posebnost Jungle Scoutovega orodja za analizo Amazon je baza dobaviteljev. S tem lahko trgovci najdejo zaupanja vredne dobavitelje, vklju\u010dno z njihovimi najbolj\u0161imi strankami, ali dolo\u010dene izdelke pove\u017eejo s proizvajalcem. Tisti, ki i\u0161\u010dejo dobavitelja za izdelke dolo\u010dene ni\u0161e, bodo tukaj prav tako na\u0161li, obljublja Jungle Scout.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-946028-identifier\">V nasprotju s Perpetuo stro\u0161ki niso odvisni od letnega prometa in se gibljejo med 35 in 60 evri na mesec, odvisno od menjalnega te\u010daja.<\/p><div class=\"wp-block-image gb-responsive-754425-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck.jpg\"><img decoding=\"async\" width=\"844\" height=\"475\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck.jpg\" alt=\"ASIN hitri pregled orodja za analizo Amazon Shopdoc\" class=\"wp-image-2454\" style=\"width:422px;height:238px\" title=\"ASIN hitri pregled orodja za analizo Amazon Shopdoc\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck-407x229.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck-768x432.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142830\/shopdoc_asin_schnellcheck.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-962251-identifier\">#3: ShopDoc<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-150154-identifier\">Tudi orodje za analizo Amazon \u201eShopDoc\u201d svojim kupcem ponuja razli\u010dne mo\u017enosti uporabe<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-705420-identifier\"><li class=\"theme-wp-block gb-responsive-381031-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Potencialna analiza ne prikazuje le trenutno maksimalno dosegljivih prihodkov, temve\u010d tudi druge klju\u010dne besede, za katere se konkurenca uvr\u0161\u010da. Poleg tega ShopDoc raz\u010dleni prihodke v izra\u010dun bruto dobi\u010dka.<\/li><li class=\"theme-wp-block gb-responsive-199619-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sledilnik klju\u010dnih besed prav tako analizira, katere od lastnih klju\u010dnih besed pridobivajo ali izgubljajo na relevanci, da lahko trgovci hitro ukrepajo in zamenjajo nepomembne klju\u010dne besede.<\/li><li class=\"theme-wp-block gb-responsive-265886-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Spremljanje pregledov prikazuje prejete ocene v diagramih in omogo\u010da neposredno reakcijo na negativne ocene.<\/li><li class=\"theme-wp-block gb-responsive-132148-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Radar prihodkov prikazuje prodajo konkurentov, njihove prihodke in nihanja cen.<\/li><li class=\"theme-wp-block gb-responsive-987570-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Zaloge uporabnika je mogo\u010de vizualizirati s sistemom semaforjev.<\/li><li class=\"theme-wp-block gb-responsive-803116-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ShopDoc prav tako obve\u0161\u010da uporabnika ob izgubi Buy Box, i\u0161\u010de relevantne klju\u010dne besede in nove mo\u017enosti izdelkov, ki bi lahko dobro delovale na spletni platformi.<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-83990-identifier\">Dodajajo se tudi orodja, kot so upravljalnik PPC, analiza ASIN oziroma konkurentov ali prakti\u010dni FBA-kalkulator. Cenovno se to orodje za analizo Amazon giblje med pribli\u017eno 81 evri in 99 evri mese\u010dno, odvisno od obra\u010dunskega obdobja.<\/p><div class=\"wp-block-image gb-responsive-369391-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard.jpg\"><img decoding=\"async\" width=\"844\" height=\"579\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard.jpg\" alt=\"Nadzorna plo\u0161\u010da Helium 10, \u0161e enega orodja za analizo Amazon\" class=\"wp-image-2474\" style=\"width:422px;height:290px\" title=\"Nadzorna plo\u0161\u010da Helium 10, \u0161e enega orodja za analizo Amazon\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard-407x279.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard-768x527.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-208928-identifier\">#4: Helium 10<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-544160-identifier\">Tudi Helium 10 obljublja paket brez skrbi za trgovce na tr\u017enicah in ponuja razli\u010dna orodja za razli\u010dne namene. V okviru raziskave izdelkov se na primer nahajajo orodja za raziskovanje trendov, za izra\u010dun dobi\u010dka ali za analizo pregledov izdelkov.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-832140-identifier\">Pravilna uporaba klju\u010dnih besed, da potencialni kupci sploh najdejo izdelke, je tudi na Amazonu odlo\u010dilna. Orodje za analizo Helium najde tak\u0161ne klju\u010dne besede, prav tako pa lahko uporabniki pregledajo iskalne volume klju\u010dnih besed svojih konkurentov.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-547261-identifier\">Nazadnje je mogo\u010de tudi seznam optimizirati s Helium, tako da lahko uporabniki na primer analizirajo, kateri izdelek se uvr\u0161\u010da za katero klju\u010dne besede ali za katero ne, ter ali obstajajo klju\u010dne besede, ki bi bile primernej\u0161e oziroma bi se lahko uporabljale za PPC-kampanjo.<\/p><div class=\"wp-block-image desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-507560-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"466\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/Amalyze-konkurrenzanalyse.gif\" alt=\"Analiza konkurence orodja za analizo Amazon Amalyze\" class=\"wp-image-2478\" style=\"width:422px;height:233px\" title=\"Analiza konkurence orodja za analizo Amazon Amalyze\"><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-16150-identifier\">#5: Amalyze<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-901539-identifier\">Eden od pogosto uporabljenih orodij za analizo za trgovce na Amazonu je Amalyze.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-967605-identifier\">Vklju\u010duje med drugim orodja iz naslednjih podro\u010dij:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-398181-identifier\"><li class=\"theme-wp-block gb-responsive-208655-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Raziskava izdelkov, analiza izdelkov in spremljanje izdelkov,<\/li><li class=\"theme-wp-block gb-responsive-21384-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">za raziskovanje in sledenje klju\u010dnim besedam<\/li><li class=\"theme-wp-block gb-responsive-836788-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">za analize trga, ni\u0161 in kategorij<\/li><li class=\"theme-wp-block gb-responsive-141681-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">in analize pregledov<\/li><\/ul><\/div><p class=\"theme-wp-block is-style-default gb-responsive-665705-identifier\">Analiza ni\u0161 in kategorij lahko na primer ponudi zanimive vpoglede v to, kateri trgovec prodaja kateri izdelek po kateri ceni na platformi, koliko jih uporablja Fulfillment by Amazon in kako pregledi izdelka vplivajo na njegovo uvrstitev.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-600933-identifier\">Amalyze lahko poleg tega analizira sponzorirane oglase oziroma PPC-kampanje in trgovcem zagotovi informacije o tem, ali so za vse pla\u010dane klju\u010dne besede dejansko prikazovali oglase potencialnim kupcem, za katere klju\u010dne besede konkurenti oddajajo PPC-oglase in katere klju\u010dne besede bi se morda \u0161e vedno spla\u010dalo ogla\u0161evati.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-902902-identifier\">#6 SELLERLOGIC Business Analytics<\/h3><p class=\"theme-wp-block gb-responsive-712120-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sl\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> je bilo posebej razvito za trgovce na Amazonu in zagotavlja podroben pregled o relevantnih podatkih o izdelkih v nadzorni plo\u0161\u010di dobi\u010dka. Orodje ponuja med drugim naslednje mo\u017enosti:<\/p><div class=\"wp-block-image gb-responsive-317091-identifier desktop-align-right xl-align-right lg-align-right md-align-right sm-align-right\"><figure class=\"theme-wp-block alignright size-thumbnail\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142829\/helium10-dashboard.jpg\"><img decoding=\"async\" src=\"https:\/\/www.sellerlogic.com\/wp-content\/uploads\/2019\/12\/business-analytics-tool-fu%CC%88r-amazon-verka%CC%88ufer-405x240.png\" alt=\"Spremljajte uspe\u0161nost izdelkov za pravilne poslovne odlo\u010ditve.\" class=\"wp-image-24626\"><\/a><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-651169-identifier\"><li class=\"theme-wp-block gb-responsive-241008-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Spremljanje uspe\u0161nosti na ravni ra\u010duna, tr\u017enice in\/ali izdelkov<\/li><li class=\"theme-wp-block gb-responsive-280403-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pregled stro\u0161kov, prihodkov in dobi\u010dkonosnosti, povezanih z izdelki<\/li><li class=\"theme-wp-block gb-responsive-11999-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">pogled podatkov do dve leti v preteklost<\/li><li class=\"theme-wp-block gb-responsive-583345-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">podrobne analize izra\u010dunov dobi\u010dka<\/li><li class=\"theme-wp-block gb-responsive-167171-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">prilagodljivi pogledi in izvoz podatkov za nadaljnjo uporabo<\/li><li class=\"theme-wp-block gb-responsive-598963-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">takoj\u0161nji vpogled v vse stro\u0161ke, povezane z Amazonom<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-582880-identifier\">Tako boste imeli pod nadzorom razvoj uspe\u0161nosti izdelkov va\u0161ih Amazon ra\u010dunov in lahko pravo\u010dasno ter na podlagi podatkov reagirate na izgube in dobi\u010dke, da ohranite dobi\u010dkonosnost va\u0161ega poslovanja.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZa\u010dnite svojo pot od prodajalca do bestselerja &#8211; z SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tPridobite brezpla\u010dno preizku\u0161njo danes in poglejte, kako vas lahko prave storitve popeljejo od dobrega do najbolj\u0161ega. Ne \u010dakajte. Ukrepajte zdaj.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Za\u010dnite zdaj<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-469564-identifier\">Orodje za analizo Amazon: Preverjeno! Kaj zdaj?<\/h2><div class=\"wp-block-image desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-355333-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"563\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/analyse-tool-amazon.jpg\" alt=\"Tudi to orodje za analizo je pomembno za trgovce na Amazonu.\" class=\"wp-image-2442\" style=\"width:422px;height:282px\" title=\"Tudi to orodje za analizo je pomembno za trgovce na Amazonu.\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/analyse-tool-amazon-407x271.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/analyse-tool-amazon-768x512.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/analyse-tool-amazon.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block is-style-default gb-responsive-700185-identifier\">Odlo\u010ditev za orodje, ki bo od zdaj naprej prevzelo tehni\u010dno analizo na Amazonu, \u0161e ni dovolj. Obstajata \u0161e vsaj dve pomo\u017eni orodji, ki bi jih moral vsak trgovec uporabiti za prodajo svojih izdelkov na spletni tr\u017enici in da ne bi nepotrebno izgubljal denarja: Repricer in analiza napak FBA.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-171039-identifier\">\u0160e posebej je Repricer izjemno pomemben za vas kot trgovca na Amazonu, saj ima orodje za analizo smisel \u0161ele takrat, ko so va\u0161e ponudbe sploh konkuren\u010dne. Kajti 90 odstotkov vseh izdelkov se prodaja preko Buy Box &#8211; \u010de tega nimate, lahko svoje konkurente analizirate \u0161e tako natan\u010dno, vendar za vas ne bo pri\u0161lo do znatno ve\u010d prodaj.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-48736-identifier\">Inteligentno prilagajanje cen<\/h3><p class=\"theme-wp-block is-style-default gb-responsive-760314-identifier\">Poleg odli\u010dne slu\u017ebe za stranke igra cena odlo\u010dilno vlogo pri <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/14-najpomembnejsih-meril-za-pridobitev-buy-box-na-amazonu-in-kako-obdrzati-svoje-metrike-pod-nadzorom\/\">dobi\u010dku Buy Box<\/a>. To bi morali prodajalci nenehno optimizirati. Najti idealno mero ni lahka naloga in zahteva veliko \u010dasa. \u010cim ve\u010dje je sortiment in \u010dim vi\u0161je so prodajne \u0161tevilke, tem manj lahko trgovec sploh obvladuje to nalogo.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-927778-identifier\">Zato je avtomatsko prilagajanje cen nujno, da se pogosto in dolgo pojavljate v Buy Box. Prednost inteligentnega <a href=\"https:\/\/www.sellerlogic.com\/sl\/amazon-dynamic-repricing-tool\/\">SELLERLOGIC Repricer<\/a> je v njegovi delovni metodi: ne postavlja strogih pravil (npr. \u201evedno dva centa cenej\u0161i od konkurence\u201d), temve\u010d analizira tr\u017eno stanje in prilagaja ceno glede na vse za algoritem relevantne kazalnike, kot je na primer ocena storitve za stranke. Tako trgovci prodajajo svoje izdelke na spletni tr\u017enici ne po najni\u017eji, temve\u010d po najbolj\u0161i mo\u017eni ceni in lahko \u0161e dodatno optimizirajo svoj nastop na Amazonu z orodjem za analizo.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-515946-identifier\">Izgubljeno, a najdeno: Amazon vam dolguje denar!<\/h3><div class=\"wp-block-image desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-105815-identifier\"><figure class=\"theme-wp-block alignleft size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"591\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/tool-amazon-analyse.jpg\" alt=\"Katero orodje je \u0161e primerno za analizo Amazon?\" class=\"wp-image-2438\" style=\"width:311px;height:218px\" title=\"Katero orodje je \u0161e primerno za analizo Amazon?\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/tool-amazon-analyse-407x285.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/tool-amazon-analyse-768x538.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/23142832\/tool-amazon-analyse.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block is-style-default gb-responsive-838432-identifier\">Tukaj en izginuli izdelek, tam napa\u010dno knji\u017eena vrnitev &#8211; to ni svetovna katastrofa. Od dale\u010d! Povpre\u010dno FBA prodajalci, ki uporabljajo <a href=\"https:\/\/www.sellerlogic.com\/sl\/amazon-lost-and-found\/\">SELLERLOGIC Lost &#038; Found-orodje<\/a>, dobijo FBA napake v vrednosti ve\u010d kot 6300 evrov na leto od Amazona (stanje: april 2019). Veliki trgovci z mnogimi FBA po\u0161iljkami pa lahko prejmejo \u0161e precej vi\u0161je zneske.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-400175-identifier\">Kajti pogosto se iskanje napak tudi tukaj ustavi pri razpolo\u017eljivih virih. Do dvanajst FBA poro\u010dil bi bilo treba pregledati za vsako transakcijo in nato pri Amazonu zahtevati vra\u010dilo. Ta visok kadrovski in \u010dasovni vlo\u017eek se obi\u010dajno ne spla\u010da.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-627101-identifier\">Z Lost &#038; Found se delovni vlo\u017eek zmanj\u0161a na minimum. Orodje samodejno analizira FBA transakcije uporabnika in za vsako opazno ustvari primer. Tudi besedilo zahtevka je vnaprej pripravljeno in ga je treba le \u0161e kopirati v Sellercentral. Na ta na\u010din trgovci dobijo nazaj tudi manj\u0161e zneske vra\u010dila, saj tudi majhne \u017eivali znajo narediti gnoj.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-189707-identifier\">Zaklju\u010dek: Dobro opremljeni z razli\u010dnimi orodji<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-377563-identifier\">V trgovskih krogih ni sporno, da je za uspeh na Amazonu orodje za analizo bistvenega pomena. Ali uporabniki Amazona uporabljajo Perpetua, Jungle Scout, Amalyze ali kak\u0161no drugo orodje, ni tako odlo\u010dilno, saj je funkcionalnost re\u0161itev All-in-One pogosto precej podobna. Osebne preference in potrebe igrajo zato veliko vlogo pri izbiri.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-208833-identifier\">Da bi spadali med prodajalce z najbolj kliknjenimi artikli, so potrebni dodatni ukrepi. Sem zagotovo spada uporaba inteligentnega in dinami\u010dnega Repricer, ki samodejno prilagaja cene na spletni platformi. Tudi odkrivanje FBA napak bi morali prodajalci avtomatizirati, saj sicer izgubljajo pravi denar, kar zmanj\u0161uje njihovo gospodarnost.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-254257-identifier has-small-font-size\">Zahteve za slike v vrstnem redu slik: \u00a9 Robert Kneschke &#8211; stock.adobe.com \/ \u00a9 Zaslon @ Perpetua \/ \u00a9 Zaslon @ Jounglescout \/ \u00a9 Zaslon @ ShopDoc \/ \u00a9 Zaslon @ Helium10 \/ \u00a9 Zaslon @ Amalyze \/ \u00a9 Krakenimages.com &#8211; stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Veliko poslovanje brez velikih podatkov? Nepredstavljivo! Kdor svojih klju\u010dnih \u0161tevilk ne spremlja, ne bo dolgoro\u010dno uspel. To velja na splo\u0161no za spletno trgovino in \u0161e posebej za Amazon. Brez analiti\u010dnega orodja trgovci nekako delajo na slepo. Ali so ukrepi za pove\u010danje prodaje &#8211; naj gre za SEO, PPC ali Buy Box &#8211; dejansko usmerjeni v<\/p>\n","protected":false},"author":8,"featured_media":2433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1515],"tags":[],"class_list":["post-228804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orodja-za-prodajalce-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orodje za analizo Amazona: S temi 6 re\u0161itvami prihranite \u010das in \u017eivce<\/title>\n<meta name=\"description\" content=\"Ne glede na to, ali gre za analizo konkurence, analizo klju\u010dnih besed ali raziskavo izdelkov, je dobro orodje za analizo Amazona nujno. 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