{"id":228810,"date":"2025-01-27T11:39:36","date_gmt":"2025-01-27T11:39:36","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/trendi-e-trgovine-2025-10-000-potrosnikov-ne-laze\/"},"modified":"2025-01-27T11:39:36","modified_gmt":"2025-01-27T11:39:36","slug":"trendi-e-trgovine-2025-10-000-potrosnikov-ne-laze","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/trendi-e-trgovine-2025-10-000-potrosnikov-ne-laze\/","title":{"rendered":"Trendi e-trgovine 2025: 10.000 potro\u0161nikov ne la\u017ee"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-812715-identifier\">Vsako leto ob prehodu v novo leto se pojavijo kot gobe po de\u017eju: besedila in videoposnetki o pomembnih, najpomembnej\u0161ih, najbolj pomembnih B2B in B2C trendih e-trgovine za \u0161e mlado leto. (Samoimenovani) strokovnjaki govorijo pred kamerami, dajejo intervjuje ali tipkajo \u2013 o konkretnih virih pa se obi\u010dajno manj govori. Na koncu leta namre\u010d nikogar ne zanima, ali je pri\u0161el do izraza vsaj en sam vro\u010d komentar, mar ne? Finan\u010dna institucija \u201eMollie\u201c pa je naredila korak naprej in po vsej Evropi anketirala okoli 10.000 potro\u0161nikov. Iz tega je nastal <a href=\"https:\/\/www.mollie.com\/de\/european-ecommerce-report\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ecommerce-poro\u010dilo<\/a>, ki ponuja dragocene vpoglede v trenutno nakupno vedenje in nastajajo\u010de trende v spletni trgovini za leto 2025.<\/p><p class=\"theme-wp-block gb-responsive-941438-identifier\">V tem blog \u010dlanku si bomo ogledali rezultate za Nem\u010dijo, povzeli najpomembnej\u0161e podatke in dejstva ter jih umestili v dinami\u010dno okolje e-trgovine.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-58825-identifier\">Trendi e-trgovine 2024 in 2025: Nakupne navade, zvestoba strank in drugi zanimivi vpogledi<\/h2><p class=\"theme-wp-block gb-responsive-429182-identifier\">Kot enega najve\u010djih trgov je nem\u0161ka spletna trgovina osrednji del evropskega e-trgovinskega okolja in hkrati pomemben indikator mnenj in po\u010dutja potro\u0161nikov. Za \u0161tudijo je Mollie v sodelovanju z raziskovalno agencijo Coleman Parkes anketiral okoli 10.000 potro\u0161nikov \u2013 po 2.000 v Nem\u010diji, Franciji, Nizozemski, Belgiji in Veliki Britaniji.<\/p><p class=\"theme-wp-block gb-responsive-38824-identifier\">Da bi dobili \u010dim bolj reprezentativen vpogled v situacijo v spletni trgovini, je bilo veliko pozornosti namenjene \u010dim bolj raznoliki vzor\u010dni skupini, kar zadeva starostno skupino, spol, dohodek itd. V nadaljevanju se bomo podrobno osredoto\u010dili na razli\u010dne rubrike poro\u010dila.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-914866-identifier\">Splo\u0161no gospodarsko stanje<\/h3><p class=\"theme-wp-block gb-responsive-102917-identifier\">Industrija in politika se trenutno soo\u010data z mnogimi izzivi in imata precej pesimisti\u010den pogled na napovedi gospodarskega razvoja. Nasprotno pa rezultati ka\u017eejo, da so potro\u0161niki bolj optimisti\u010dni, saj se je vrednost v primerjavi s prej\u0161njim letom zmanj\u0161ala manj mo\u010dno, kot bi morda pri\u010dakovali. Konec koncev <strong>42 % anketirancev pri\u010dakuje izbolj\u0161anje gospodarskega stanja<\/strong>, kar je le pet odstotnih to\u010dk manj kot leta 2023 (47 %).<\/p><div class=\"wp-block-image gb-responsive-221886-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-scaled.jpg\" alt=\"Trendi e-trgovine v letu 2025 so zelo raznoliki.\" class=\"wp-image-79308\" style=\"width:607px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-438908-identifier\">Trenutno gospodarsko stanje se prav tako ocenjuje kot razmeroma dobro:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-493919-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-839638-identifier\"><strong>58 %<\/strong> jih ocenjuje kot dobre do zelo dobre ali nevtralne.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-898219-identifier\"><strong>42 %<\/strong> ima slab ali zelo slab vtis.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-422603-identifier\">Za primerjavo: V prej\u0161njem letu je 54 % podalo pozitivne do nevtralne ocene, 45 % pa je bilo negativno naravnanih.<\/p><p class=\"theme-wp-block gb-responsive-312844-identifier\">Presenetljivo je tudi, da se je \u0161tevilo spletnih kupcev, ki <strong>\u201e\u017eelijo porabiti veliko ve\u010d\u201c<\/strong>, pove\u010dalo s 7 % na 12 %. Ve\u010dina anketirancev je navedla, da <strong>\u017eelijo porabiti enako ali ve\u010d (81 %)<\/strong>. Le 19 % pri\u010dakuje, da bodo porabili manj. To so spodbudni dobri e-trgovinski trendi za leto 2025.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-461791-identifier\">Ena\u010daji nakupovanja in kanali<\/h3><p class=\"theme-wp-block gb-responsive-521734-identifier\">Kje in kako nem\u0161ki potro\u0161niki kupujejo prek spleta? To vpra\u0161anje zadeva predvsem ve\u010dkanalne trgovce. Tu jasno vodijo trgovske platforme, kot je <strong>Amazon<\/strong>. 51 % anketirancev je navedlo, da za\u010dnejo iskanje neposredno pri velikih spletnih trgovcih. 40 % i\u0161\u010de tudi s pomo\u010djo <strong>iskalnika<\/strong>, kot je Google, 36 % pa kupuje tudi neposredno v <strong>spletni trgovini<\/strong> ponudnika.<\/p><div class=\"wp-block-image gb-responsive-670327-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-scaled.jpg\" alt=\"Katere e-trgovinske trende iz leta 2024 bomo prenesli tudi v leto 2025?\" class=\"wp-image-79329\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-871258-identifier\">Manj priljubljen kot v mednarodnem primerjavi je pri nem\u0161kih spletnih kupcih socialni vidik:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-828346-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-568069-identifier\">Le 32 % prebere pred nakupom <strong>ocene<\/strong> (povpre\u010dje = 35 %).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-780231-identifier\">Vsaj 18 % vpra\u0161a <strong>dru\u017eino in prijatelje<\/strong> za priporo\u010dila (povpre\u010dje = 23 %).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-896829-identifier\">Ozekih 10 % i\u0161\u010de navdih pri svojih <strong>najljub\u0161ih blagovnih znamkah<\/strong> na dru\u017ebenih omre\u017ejih (povpre\u010dje = 14 %).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-394837-identifier\">In le 9 % pred nakupom pogledajo pri <strong>influencerjih<\/strong> oziroma ustvarjalcih vsebin (povpre\u010dje = 11 %).<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-130910-identifier\">Pomembnej\u0161i se zdi Nemcem <strong>cena<\/strong> \u2013 29 % pred nakupom obi\u0161\u010dejo stran za primerjavo (povpre\u010dje = 24 %).<\/p><p class=\"theme-wp-block gb-responsive-357584-identifier\">Zato se tudi rezultati o najbolj priljubljenih dru\u017ebenih prodajnih kanalih relativizirajo. \u010ceprav je ve\u010d kot 30 % navedlo, da uporablja Facebook, YouTube in Instagram, pa se zdi, da je \u0161e vedno najbolj priljubljena iskanje preko Amazona in Googla. S tem se torej tudi z e-trgovinskimi trendi 2025 ne spremeni ni\u010d.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-832966-identifier layout-rp-cta\">\n\n\t\t<div class=\"text-banner-cta text-banner-rp-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tDer SELLERLOGIC Repricer dolo\u010da optimalno prodajno ceno za va\u0161e izdelke.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tCena je odlo\u010dilna. Pridobite svojo brezpla\u010dno preizkusno razli\u010dico in maksimirajte prihodke in mar\u017ee. Ne odla\u0161ajte. Ukrepajte zdaj.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/sl\/amazon-dynamic-repricing-tool\" target=\"_blank\" rel=\"noreferrer noopener\">Izvedite ve\u010d<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-571852-identifier\">Lojalni kupci<\/h3><p class=\"theme-wp-block gb-responsive-406710-identifier\">Kdo si ne bi \u017eelel zgraditi zvesto bazo strank, ki se vedno znova vra\u010da v lastno spletno trgovino ali ponavljajo\u010de se nakupuje preko Amazona? Kateri dejavniki k temu prispevajo, je \u0161tudija prav tako raziskala.<\/p><p class=\"theme-wp-block gb-responsive-56844-identifier\">Za nem\u0161ke potro\u0161nike so \u0161e posebej pomembni <strong>brezpla\u010dna dostava<\/strong> (85 %), razpolo\u017eljive <strong>metode pla\u010dila<\/strong> (81 %), <strong>brezpla\u010dne vra\u010dila<\/strong> (81 %) in <strong>cena<\/strong> (80 %). Toda tudi spletna stran in podpora strankam igrata pomembno vlogo.<\/p><p class=\"theme-wp-block gb-responsive-207140-identifier\">Ti vidiki so nem\u0161kim kupcem v povpre\u010dju nekoliko manj pomembni kot njihovim evropskim sosedom. Nemci pa zaupajo predvsem \u010dim bolj preprostemu, <strong>brezskrbnemu nakupnemu procesu<\/strong>. Prijava in prijava ter iskanje izdelkov sta pogosto pomembnej\u0161a od razli\u010dnih mo\u017enosti dostave ali programov zvestobe.<\/p><div class=\"wp-block-image gb-responsive-159116-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-scaled.jpg\" alt=\"B2B ali B2C? E-trgovinski trendi ka\u017eejo na premik proti poslovanju s poslovnimi strankami.\" class=\"wp-image-79347\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-526287-identifier\">Pri tem je tudi to, da 67 % anketirancev <strong>PayPal<\/strong> kot metodo pla\u010dila raje izbere, saj je enostavna, brez zapletov in hitra. Za njim se zvrstijo nakup na <strong>ra\u010dun<\/strong> (40 %), <strong>pla\u010dilo s kartico<\/strong> (36 %) ter <strong>trajnik<\/strong> in <strong>nakazilo<\/strong> (31 oziroma 29 %). Skoraj nobene vloge nimajo SOFORT-nakazilo, Google \/ Apple Pay ali Giropay ter obro\u010dno pla\u010dilo.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-141738-identifier\">Zapu\u0161\u010deni nakupovalni vozi\u010dki<\/h3><p class=\"theme-wp-block gb-responsive-332021-identifier\">\u201eIz katerih razlogov bi prekinili svoj nakup ali nakupovalni vozi\u010dek med postopkom naro\u010danja?&#8221; Na to vpra\u0161anje je ve\u010dina nem\u0161kih anketirancev odgovorila, da so <strong>visoki stro\u0161ki dostave ali pristojbine<\/strong> najpomembnej\u0161i razlog za zapu\u0161\u010dene nakupovalne vozi\u010dke (55 %). Skrbi glede <strong>varnosti pla\u010dila<\/strong> so prav tako zelo pomembne (44 %). Tudi \u010de <strong>manjka preferirana metoda pla\u010dila<\/strong> (41 %) ali <strong>ban\u010dna kartica ni sprejeta<\/strong> (28 %), lahko to privede do prekinitve.<\/p><div class=\"wp-block-image gb-responsive-803011-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-scaled.jpg\" alt=\"Trendi v e-trgovini in spletnem trgovanju 2025\" class=\"wp-image-79365\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-142592-identifier\">Dodatni razlogi so bili \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-453687-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-676209-identifier\">prenos <strong>podatkov<\/strong> tretjim osebam (34 %),<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-704075-identifier\">zapleten <strong>postopek zaklju\u010dka nakupa<\/strong> (24 %),<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-814666-identifier\">preusmeritev <strong>na drugo spletno stran<\/strong> za pla\u010dilo (26 %),<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-769431-identifier\">predolgo <strong>nalaganje<\/strong> med zaklju\u010dkom nakupa (18 %) in<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-370866-identifier\">prisilna ustvaritev <strong>uporabni\u0161kega ra\u010duna<\/strong> (22 %).<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-552835-identifier\">Da so \u0161e posebej nepri\u010dakovani dodatni stro\u0161ki glavni razlog za prekinitev naro\u010dila, ne presene\u010da, \u010de upo\u0161tevamo, kako cenovno ozave\u0161\u010den je nem\u0161ki spletni kupec.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-377576-identifier\">Ogla\u0161evanje<\/h3><p class=\"theme-wp-block gb-responsive-18148-identifier\">Kako lahko spletni trgovci pridobijo nove stranke za svoje izdelke? V nem\u0161ki e-trgovini se zdi, da so <strong>akcije popustov ob zapu\u0161\u010danju spletne strani trgovca<\/strong> najbolj obetavne (39 %). Prav tako <strong>novice<\/strong> (34 %), <strong>retargeting<\/strong> (32 %), <strong>opomniki po e-po\u0161ti<\/strong> za obstoje\u010de nakupovalne vozi\u010dke (26 %) in <strong>ogla\u0161evanje v iskalnikih<\/strong> (24 %) pri potro\u0161nikih relativno dobro sprejeti.<\/p><div class=\"wp-block-image gb-responsive-88694-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-scaled.jpg\" alt=\"E-trgovinski trendi v letu 2025 so manj odvisni od umetne inteligence, kot je bilo pri\u010dakovano.\" class=\"wp-image-79383\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-243018-identifier\">Personalizirane priporo\u010dila oziroma prikaz sorodnih izdelkov, ogla\u0161evanje influencerjev ali oglasi na dru\u017ebenih omre\u017ejih pa so bolj malo priljubljeni. Glede e-trgovinskih trendov 2025 se zdi, da se na tem podro\u010dju ne premika veliko, saj ti rezultati na splo\u0161no ustrezajo kanalom, preko katerih nem\u0161ki potro\u0161niki nakupujejo. Tudi tam so bile dru\u017ebena omre\u017eja in influencerji bolj drugotnega pomena v primerjavi z velikimi trgovskimi platformami, kot je Amazon, ali iskalniki, kot je Google.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-340012-identifier\">Nasveti za va\u0161e e-trgovinsko podjetje: trendi 2025<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-36442-identifier\"><img decoding=\"async\" width=\"2560\" height=\"1435\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-scaled.jpeg\" alt=\"V e-trgovini so mnogi trendi le kratkotrajni. Prvi\u010d so tudi B2B vklju\u010deni v e-trgovinske trende 2025.\" class=\"wp-image-79206\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-large.jpeg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-huge.jpeg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-2048x1148.jpeg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-scaled.jpeg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-775545-identifier\">Biti na vi\u0161ini \u010dasa je pomembnej\u0161e kot kdaj koli prej v tako dinami\u010dnem okolju, kot je spletno trgovanje. V nadaljevanju vam predstavljamo najpomembnej\u0161e priporo\u010dila iz na\u0161ih dolgoletnih izku\u0161enj in zgornjih rezultatov \u0161tudij, ki vam bodo pomagala pri nadaljnjem razvoju va\u0161ega podjetja.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-758354-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-976564-identifier\"><strong>Optimizacija cenovne strategije<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-804421-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-20137-identifier\">Konkuren\u010dne cene: Ker skoraj 50 % nem\u0161kih kupcev obi\u010dajno izbere najcenej\u0161i izdelek, bi morali trgovci redno primerjati svoje cene s konkurenco in jih prilagajati tr\u017enim razmeram. Pri tem bi bilo idealno uporabiti <a href=\"https:\/\/www.sellerlogic.com\/sl\/amazon-dynamic-repricing-tool\/\">orodje za prilagajanje cen, podprto z umetno inteligenco<\/a>, da bi optimizirali cene v realnem \u010dasu na podlagi konkurence in povpra\u0161evanja.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-607308-identifier\">Ciljno usmerjanje akcij popustov: Uporabite \u010dasovno omejene popuste, da prepri\u010date stranke \u2013 zlasti, \u010de so izdelek \u017ee prej obiskali (klju\u010dna beseda \u201eretargeting\u201c). Za to je \u0161e posebej primerna <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/dinamicno-dolocanje-cen-za-trgovce-z-elektronsko-trgovino-z-omejenim-proracunom\/\">Push-strategija<\/a>.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-861806-identifier\"><strong>Transparentne in po\u0161tene stro\u0161ke dostave<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-427536-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-690917-identifier\">Po\u0161tena dostava: 55 % kupcev navaja visoke stro\u0161ke dostave kot razlog za zapu\u0161\u010dene nakupovalne vozi\u010dke. Ponudite brezpla\u010dno ali zmerno cenovno dostavo ter popolno fleksibilnost (metode dostave, sledenje po\u0161iljkam itd.).<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-727220-identifier\">Brezpla\u010dna vra\u010dila so bila prav tako kot brezpla\u010dna dostava dolga leta del e-trgovinskih trendov. Leta 2025 to ne bo ve\u010d tako. Kljub temu bi morala biti vra\u010dila enostavna. Vsem, ki uporabljajo <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/brexit-amazon-fba-ustavi-prenose-zalog-med-eu-in-zdruzenim-kraljestvom-tukaj-je-kaj-lahko-trgovci-storijo\/\">Amazon FBA<\/a>, je to enostavno.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-619656-identifier\">Zgodnja transparentnost: Komunicirajte stro\u0161ke dostave in morebitne pristojbine neposredno na strani izdelka, da se izognete nepri\u010dakovanim dodatnim stro\u0161kom.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-274741-identifier\"><strong>Metode pla\u010dila in zaupanje<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-144901-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-824884-identifier\">\u201eKupi zdaj, pla\u010daj kasneje\u201c (BNPL): \u201eKupi zdaj, pla\u010daj kasneje\u201c se v Nem\u010diji \u0161e ni uveljavilo in je na splo\u0161no manj priljubljeno kot v mednarodnem merilu. Kljub temu pa je tema v vzponu in je ne bi smeli hitro odpisati. Uvedite ustrezne re\u0161itve, \u010de je potrebno.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-829987-identifier\">V svoji spletni trgovini nujno ponudite najpogostej\u0161e metode pla\u010dila (PayPal, ra\u010dun, kartica) in poskrbite za visoko varnost podatkov (ter to proaktivno komunicirajte).<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-483285-identifier\"><strong>Dolgotrajna zvestoba strank<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-364098-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-10291-identifier\">Zagotavljanje zadovoljstva strank: Zaupanje je za nem\u0161ke kupce klju\u010dnega pomena. Hitro odgovarjajte na vpra\u0161anja strank in obravnavajte vra\u010dila fleksibilno. To bo koristilo tudi va\u0161emu Amazon prodajnemu ra\u010dunu.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-593652-identifier\">Ustvarjanje spodbud za ponovne nakupe: Uporabite popuste za ponovne nakupe ali kupon\u010dke za naslednji nakup. Po potrebi spomnite stranke na zapu\u0161\u010dene nakupovalne vozi\u010dke in raz\u0161irite svoje e-po\u0161tno tr\u017eenje.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-112376-identifier\"><strong>U\u010dinkovita uporaba ogla\u0161evanja<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-687867-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-67736-identifier\">Ciljno postavite oglase za klju\u010dne besede, ki spodbujajo primerjave cen (\u201eugodno\u201c, \u201enajbolj\u0161a kakovost\u201c, \u201ezmagovalec testov\u201c).<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-790764-identifier\">Preizkusite retargeting oglase za izdelke, ki so jih stranke ogledale, vendar jih \u0161e niso kupile.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-109822-identifier\"><strong>Dru\u017ebena omre\u017eja in mobilna trgovina<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-491666-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-945370-identifier\">YouTube in Instagram: Uporabite te kanale za ogla\u0161evanje svojih Amazon izdelkov. Nem\u0161ki kupci se obi\u010dajno dobro odzivajo na informativne video vsebine. Najbolje je, da neposredno pove\u017eete v svojo <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/kaj-je-amazon-brand-store-kako-ustvariti-svojo-lastno-trgovino-na-amazonu\/\">Amazon trgovino<\/a>.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-166693-identifier\">Mobilna trgovina je bila in ostaja e-trgovinski trend, ki bo tudi leta 2025 \u0161e naprej pridobival na pomenu. Na mnogih trgih \u017ee predstavlja pribli\u017eno polovico prihodkov. Ustrezno optimizirajte svoje spletne strani in postopke naro\u010danja.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-57473-identifier\"><strong>Umetna inteligenca in interaktivne nakupovalne tehnologije<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-286203-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-801448-identifier\">Ostanite odprti, a kriti\u010dni do umetne inteligence in preizkusite orodja za razumevanje svoje ciljne skupine, napovedovanje vedenja strank in na tej podlagi ponujanje individualnih priporo\u010dil uporabnikom \u2013 npr. sistemov priporo\u010dil, podprtih z umetno inteligenco, chatbotov in virtualnih asistentov. Natan\u010dno spremljajte rezultate.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-979207-identifier\">Obogatena resni\u010dnost (AR) in virtualna resni\u010dnost (VR) nista le modna beseda. Virtualne preizku\u0161nje, 3D vizualizacije izdelkov ali interaktivne predstavitve lahko pove\u010dajo stopnjo konverzije na novo raven in bodo v naslednjih letih postale vse bolj pomembne.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-375408-identifier\"><strong>Spletna B2B trgovina in globalni trgi<\/strong>\n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-10876-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-470772-identifier\">Eden najve\u010djih trendov v e-trgovini je premik proti B2B poslovanju \u2013 kljub temu pa mnogi spletni trgovci te prilo\u017enosti \u0161e niso izkoristili. Z <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/amazon-b2b-vodnik-za-zacetnike-za-prodajalce-na-amazonu-ali-tiste-ki-zelijo-postati-prodajalci\/\">Amazon Business<\/a> trgom je implementacija enostavna in hitra.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18488-identifier\">Kot se meje med fizi\u010dnim in spletnim nakupovanjem vedno bolj bri\u0161ejo, postajajo tudi nacionalne meje vse manj pomembne. \u010cezmejne strategije odpirajo nove potenciale za prihodke in podjetja bi se morala \u017ee zdaj pripraviti na <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/cezmejna-e-trgovina-z-amazonom-kako-uspeti-v-mednarodni-prodaji\/\">brezhibne mednarodne transakcije<\/a>.<\/li>\n<\/ul>\n<\/li><\/ol><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-419288-identifier\">Zaklju\u010dek: E-trgovinski trendi 2025<\/h2><p class=\"theme-wp-block gb-responsive-43763-identifier\">Rezultati raziskave potro\u0161nikov podjetja Mollie jasno ka\u017eejo, kako dinami\u010den in zahteven bo trg e-trgovine tudi leta 2025. Ne glede na to, ali gre za optimizirane cenovne strategije, mobilne nakupovalne navade ali uporabo umetne inteligence \u2013 trgovci, ki se prilagajajo in vlagajo v inovativne tehnologije, bodo imeli koristi od teh trendov.<\/p><p class=\"theme-wp-block gb-responsive-627708-identifier\">\u0160e posebej jasno je, da potro\u0161niki \u017eelijo nakupovalno izku\u0161njo, ki je enostavna, pregledna in cenovno ozave\u0161\u010dena. Hkrati pa mednarodni trgi in nove tehnologije ponujajo zanimive prilo\u017enosti za trgovce, ki so pripravljeni prilagoditi svoje strategije in poiskati nove poti.<\/p><p class=\"theme-wp-block gb-responsive-908992-identifier\">Medtem ko velike trgovske platforme \u0161e naprej prevladujejo, je prilo\u017enost za manj\u0161a podjetja v tem, da zasedejo ni\u0161e, ustvarijo osebne izku\u0161nje in stavijo na zaupanje ter u\u010dinkovitost. S jasnimi prioritetami, strate\u0161kimi nalo\u017ebami in odprtim pogledom na prihajajo\u010de spremembe lahko leto 2025 postane leto rasti in inovacij za mnoge trgovce.<\/p><p class=\"theme-wp-block gb-responsive-401878-identifier\">Kajti eno je gotovo: Zahteve potro\u0161nikov se spreminjajo in mnogi e-trgovinski trendi bodo leta 2025 bolj aktualni kot kdaj koli prej \u2013 tisti, ki danes postavi prave temelje, bo v jutri\u0161njem tekmovanju uspel.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-771783-identifier\">Pogosto zastavljena vpra\u0161anja<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1737714395709\"><strong class=\"schema-faq-question\"><strong>Katera razvojna podro\u010dja prevladujejo v trendih e-trgovine 2025?<\/strong><\/strong> <p class=\"schema-faq-answer\">Najpomembnej\u0161i trendi vklju\u010dujejo uporabo umetne inteligence za personalizirane nakupovalne izku\u0161nje, nara\u0161\u010dajo\u010di pomen mobilne trgovine in mednarodnih tr\u017enic ter pregledno oblikovanje cen in fleksibilne mo\u017enosti pla\u010dila, kot je \u201eKupite zdaj, pla\u010dajte kasneje\u201c.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1737714411556\"><strong class=\"schema-faq-question\"><strong>Kaj pri\u010dakujejo nem\u0161ki potro\u0161niki od spletne trgovine?<\/strong><\/strong> <p class=\"schema-faq-answer\">Nem\u0161ki kupci dajejo velik pomen brezpla\u010dni dostavi, enostavni obdelavi nakupa in obi\u010dajnim pla\u010dilnim metodam, kot je PayPal. Poleg tega ima pregleden postopek zaklju\u010dka nakupa brez nepri\u010dakovanih dodatnih stro\u0161kov odlo\u010dilno vlogo.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1737714426424\"><strong class=\"schema-faq-question\"><strong>Kako lahko spletni trgovci bolje zadr\u017eijo stranke?<\/strong><\/strong> <p class=\"schema-faq-answer\">Skozi nemoteno storitev za stranke, popuste za ponavljajo\u010de se nakupe, personalizirane priporo\u010dila in ciljno usmerjene kampanje za ponovno tr\u017eenje. Jasna komunikacija in fleksibilne mo\u017enosti vra\u010dila dodatno krepijo zaupanje strank.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-302150-identifier\"><span style=\"font-size:0.7em\" class=\"has-font-size\">Vir slik: \u00a9 Business Pics \u2013 stock.adobe.com \/ \u00a9 ImageKing \u2013 stock.adobe.com<\/span><\/p><p class=\"theme-wp-block gb-responsive-605833-identifier\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Vsako leto ob prehodu v novo leto se pojavijo kot gobe po de\u017eju: besedila in videoposnetki o pomembnih, najpomembnej\u0161ih, najbolj pomembnih B2B in B2C trendih e-trgovine za \u0161e mlado leto. (Samoimenovani) strokovnjaki govorijo pred kamerami, dajejo intervjuje ali tipkajo \u2013 o konkretnih virih pa se obi\u010dajno manj govori. Na koncu leta namre\u010d nikogar ne zanima,<\/p>\n","protected":false},"author":3,"featured_media":79290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1485],"tags":[],"class_list":["post-228810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodaja-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-trgovinski trendi 2025: \u0160tudija z ve\u010d kot 10.000 potro\u0161niki<\/title>\n<meta name=\"description\" content=\"Po vsej Evropi je bilo anketiranih ve\u010d kot 10.000 potro\u0161nikov. Rezultati nam razkrivajo trende e-trgovine v letu 2025. 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