{"id":228813,"date":"2020-03-12T08:53:00","date_gmt":"2020-03-12T08:53:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/pozor-prosim-kako-narediti-vase-izdelke-bolj-vidne-v-organskem-iskanju\/"},"modified":"2020-03-12T08:53:00","modified_gmt":"2020-03-12T08:53:00","slug":"pozor-prosim-kako-narediti-vase-izdelke-bolj-vidne-v-organskem-iskanju","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/pozor-prosim-kako-narediti-vase-izdelke-bolj-vidne-v-organskem-iskanju\/","title":{"rendered":"Pozor prosim: Kako narediti va\u0161e izdelke bolj vidne v organskem iskanju"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-232498-identifier\">Kdor se enkrat pogleda po Amazonu, bo hitro opazil, da so iskalni rezultati zasnovani po istem vzorcu.<\/p><p class=\"theme-wp-block gb-responsive-891150-identifier\">In kaj se pri tem najbolj izstopa? To niso nujno organski rezultati, torej tisti, ki preprosto dobro ustrezajo iskalni poizvedbi. Temve\u010d so prve vrste polne sponzoriranih blagovnih znamk, Amazonove izbire in bestselerjev.<\/p><p class=\"theme-wp-block gb-responsive-84421-identifier\">Ampak kaj to vse pomeni? In kako pridobiti tak\u0161no oznako za svoje izdelke? Zajeli smo prve vrste iskalnih rezultatov in povzeli najpomembnej\u0161e informacije zanje.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-145856-identifier\">Prva mesta iskalnih rezultatov na Amazonu<\/h2><p class=\"theme-wp-block gb-responsive-946074-identifier\"><a href=\"https:\/\/www.marketplacepulse.com\/marketplaces-year-in-review-2019\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Marketplace Pulse<\/a> je v svoji \u0161tudiji \u201ePregled trga leta 2019\u201d med drugim podrobno preu\u010dil strukturo iskalnih rezultatov na Amazonu. Konec koncev so trgovci sami v ZDA porabili 10 milijard dolarjev za ogla\u0161evanje pri spletnem velikanu. <\/p><p class=\"theme-wp-block gb-responsive-358135-identifier\">Torej lahko \u017ee slutimo, kako so zasnovani iskalni rezultati. Polni so sponzoriranih blagovnih znamk in izdelkov, ki jih Amazonov algoritem ocenjuje kot posebej dobre.<\/p><p class=\"theme-wp-block gb-responsive-425227-identifier\">Prva vrsta iskalnih rezultatov je sestavljena samo iz sponzoriranih blagovnih znamk. V naslednjih vrstah sledijo izdelki z oznako bestseler ali Amazonove izbire, ki se jasno lo\u010dijo od drugih organskih rezultatov.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-225531-identifier\">Sponzorirane oglase<\/h2><p class=\"theme-wp-block gb-responsive-380426-identifier\">Teoreti\u010dno lahko vsak prodajalec na Amazonu uporablja sponzorirane izdelke ali blagovne znamke. (Za sponzorirane blagovne znamke morate seveda imeti registrirano blagovno znamko pri Amazonu.) Razlika je v tem, ali ogla\u0161ujete posamezne izdelke ali svojo blagovno znamko. Rezultat pa je enak: ve\u010dja vidnost.<\/p><blockquote class=\"theme-wp-block wp-block-quote has-text-align-center gb-responsive-697732-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-147385-identifier\"><em>\u201eSponzorirane blagovne znamke so oglasne objave, ki vsebujejo va\u0161e logotip blagovne znamke, individualen naslov in do tri va\u0161e izdelke. Ti oglasi se prikazujejo v iskalnih rezultatih in pomagajo pove\u010dati prepoznavnost va\u0161e blagovne znamke in va\u0161ega portfelja izdelkov.\u201d<\/em><\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-675112-identifier\"><em>\u201ePomagajte strankam na Amazonu z oglasi, ki se prikazujejo v iskalnih rezultatih in na straneh s podrobnostmi o izdelkih, da najdejo in kupijo va\u0161e izdelke na Amazonu.\u201d<\/em> <\/p>\n<cite>Amazon<\/cite><\/blockquote><p class=\"theme-wp-block gb-responsive-301955-identifier\">V okviru svoje \u0161tudije je Marketplacepulse ugotovil, da so v prvi vrsti iskalnih rezultatov prikazane SAMO sponzorirane blagovne znamke. V drugi vrsti je bilo od pet prikazanih izdelkov tri sponzorirane. Relevanca sponzoriranja je torej o\u010ditna in nujno se morate ukvarjati s tem, ali je to smiselna nalo\u017eba za va\u0161e podjetje, da ne boste za\u0161li na \u0161esto stran iskalnih rezultatov (no, da bomo iskreni, so izdelki najpozneje od druge strani prakti\u010dno nevidni).<\/p><p class=\"theme-wp-block gb-responsive-446355-identifier\">Pomemben vidik sponzoriranja je, da je pogosto povezano s klju\u010dnimi besedami. Va\u0161i izdelki se torej ne prikazujejo naklju\u010dno, temve\u010d se prikazujejo uporabnikom, ki so iskali specifi\u010dno klju\u010dno besedo. Tako ste \u017ee en velik korak bli\u017eje svoji ciljni skupini. Z va\u0161o opazno postavitvijo v prvih vrstah iskalnih rezultatov zagotavljate visoko vidnost izdelkov in s tem tudi znatno pove\u010dano verjetnost, da bo izdelek kupljen \u2013 to je prvo, kar se kupcem prika\u017ee v odgovor na njihovo iskalno poizvedbo.<\/p><p class=\"theme-wp-block gb-responsive-326577-identifier\">Razlog za uspeh sponzoriranih oglasov je v tem, da jih na prvi pogled ni mogo\u010de lo\u010diti od obi\u010dajnih iskalnih rezultatov in jih tako zlahka dojemamo kot organsko, saj izgledajo enako kot obi\u010dajni izdelki. Enako velja tudi za bestselerje in izdelke Amazonove izbire. Vendar pa so ti zaradi svojih opaznih oznak la\u017eje prepoznavni. Sponzorirani izdelki imajo le majhen, svetlo siv napis, ki jih ozna\u010duje kot take.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-421356-identifier\"><img decoding=\"async\" width=\"844\" height=\"178\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-gesponserte-Produkte.png\" alt=\"\u017delite svoje izdelke bolj vidno postaviti v iskalnih rezultatih? Potem se odlo\u010dite za sponzorirane oglase, bestselerje in Amazonovo izbiro!\" class=\"wp-image-1868\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-gesponserte-Produkte-407x86.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-gesponserte-Produkte-768x162.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-gesponserte-Produkte.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-820819-identifier\">Nekateri pomembni dejavniki za uspeh va\u0161ih sponzoriranih oglasov:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-547672-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-508424-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Klju\u010dne besede: <\/strong>Ugotovite, po katerih iskalnih izrazih i\u0161\u010dejo va\u0161i kupci. To je lahko na primer izraz \u201eetui za telefon\u201c. Ta izraz dolo\u010dite kot klju\u010dno besedo. Ko kupec zdaj i\u0161\u010de to besedo, se mu prika\u017eejo kampanje, ki vsebujejo to klju\u010dno besedo. Ve\u010d informacij o ravnanju s klju\u010dnimi besedami najdete tukaj. <\/li><li class=\"theme-wp-block gb-responsive-347734-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Dobro Amazon SEO:<\/strong> To bi morali optimizirati \u017ee pred prvo kampanjo. Na eni strani, ker so oglasi povezani s klju\u010dnimi besedami. Zato morate dolo\u010diti ne le klju\u010dno besedo, temve\u010d tudi zagotoviti, da je va\u0161a stran izdelka optimizirana za to. <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/amazon-seo-kako-optimizirati-svojo-ponudbo-za-optimalno-uvrstitev-na-amazonu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dobro SEO<\/a> je na drugi strani pomembno, ker dobri opisi izdelkov, slike itd. takoj pustijo bolj privla\u010den vtis in se zato pogosteje kliknejo. <\/li><li class=\"theme-wp-block gb-responsive-810918-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Nadzor uspeha in optimizacija: <\/strong>Redno preverjajte, kako dobro delujejo va\u0161e kampanje. \u010ce ne dose\u017eete \u017eelenega cilja ali so celo nerentabilne, bi morali optimizirati kampanje. To lahko vklju\u010duje prilagoditev va\u0161ih klju\u010dnih besed ali va\u0161ega prora\u010duna (torej zneska, ki ga pla\u010date za kampanje).<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-327814-identifier\">Stro\u0161ki sponzoriranja se sicer izra\u010dunavajo po na\u010delu CPC. Torej pla\u010date za vsak klik na va\u0161 oglas. Zato bi morali posku\u0161ati dose\u010di visoko stopnjo konverzije, da \u010dim ve\u010d kupcev ne le klikne, temve\u010d tudi kupi.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-890081-identifier\">Bestseller<\/h2><p class=\"theme-wp-block gb-responsive-274146-identifier\">V iskalnih rezultatih je pri nekaterih izdelkih opazna oran\u017ena oznaka z napisom &#8216;Bestseller&#8217;. Ko z mi\u0161ko preidete \u010dez to oznako, se prika\u017ee kategorija, v kateri je izdelek uvr\u0161\u010den na prvo mesto bestselerjev.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-460816-identifier\"><img decoding=\"async\" width=\"844\" height=\"147\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-Bestseller.png\" alt=\"\u017delite svoje izdelke bolj vidno postaviti v iskalnih rezultatih? Potem se odlo\u010dite za sponzorirane oglase, bestselerje in Amazonovo izbiro!\" class=\"wp-image-1864\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-Bestseller-407x71.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-Bestseller-768x134.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-Bestseller.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-201977-identifier\">Pri iskanju etuijev za pametne telefone se na primer prika\u017ee bestseler iz kategorije \u201eVodoodporne torbice za telefone\u201c. S klikom na kategorijo dobite razvrstitev bestselerjev. Amazonov naslov na tej strani navaja, da so tukaj \u201ena\u0161i najbolj priljubljeni izdelki, ki temeljijo na naro\u010dilih\u201c in da se ti \u201evsako uro posodabljajo\u201c.<\/p><p class=\"theme-wp-block gb-responsive-490957-identifier\">Toda kaj se v resnici skriva za to oznako?<\/p><p class=\"theme-wp-block gb-responsive-803586-identifier\">Tako natan\u010dno Amazon tudi tukaj ne razkriva svojih kart, vendar je nekaj stvari jasno:<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-815801-identifier\"><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-43635-identifier\"><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-892291-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-436139-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Vsak izdelek ima rang bestselerja, ki ka\u017ee, kako dobro se izdelek prodaja v primerjavi z drugimi iz iste kategorije. Mesto \u0161tevilka 1 prejme \u017eeleno oznako, ki se izpostavi \u017ee v iskalnih rezultatih.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-965919-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"264\" height=\"264\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-Handyhuelle-Bestseller.png\" alt=\"\u017delite svoje izdelke bolj vidno postaviti v iskalnih rezultatih? Potem se odlo\u010dite za sponzorirane oglase, bestselerje in Amazonovo izbiro!\" class=\"wp-image-1872\"><\/figure><\/div><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-310497-identifier\"><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-847963-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-151708-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Vsi ostali najdejo svoj rang bestselerja na svoji strani izdelka. Za vsako kategorijo, v kateri je izdelek naveden, se dodeli rang. Zato so v tem primeru \u0161tirje rangi z ustrezno kategorijo. Da bi imeli vsi izdelki enake mo\u017enosti, Amazon po lastnih navedbah posodablja rang bestselerja vsako uro.<\/li><\/ul><\/div><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-794502-identifier\"><img decoding=\"async\" width=\"844\" height=\"268\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142901\/Produkte-sichtbarer-platzieren-Bestseller-Rang.png\" alt=\"\u017delite svoje izdelke bolj vidno postaviti v iskalnih rezultatih? Potem se odlo\u010dite za sponzorirane oglase, bestselerje in Amazonovo izbiro!\" class=\"wp-image-1893\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142901\/Produkte-sichtbarer-platzieren-Bestseller-Rang-407x129.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142901\/Produkte-sichtbarer-platzieren-Bestseller-Rang-768x244.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142901\/Produkte-sichtbarer-platzieren-Bestseller-Rang.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-289159-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-167900-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ta opazna oznaka ima psiholo\u0161ki u\u010dinek na kupce. Na eni strani je tu opazna signalna barva, ki samodejno pritegne pozornost. Na drugi strani izraz bestseler kupcu daje ob\u010dutek varnosti. \u010ce so \u017ee mnogi drugi kupili izdelek, ne more biti vsaj slab. Sugerira, da je prodajalec zanesljiv.<\/li><li class=\"theme-wp-block gb-responsive-311267-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Da bi pridobili to oznako, morajo prodajalci storiti kar nekaj. Seveda, tisti, ki najve\u010d proda, dobi tudi oznako. Zato bi morali pove\u010dati svojo vidnost, tako da optimizirate svojo <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/amazon-seo-kako-optimizirati-svojo-ponudbo-za-optimalno-uvrstitev-na-amazonu\/\" target=\"_blank\" rel=\"noreferrer noopener\">stran izdelka<\/a> in se osredoto\u010diti na dobro Amazon SEO. Poleg tega bi morali imeti pod nadzorom svoje <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/14-najpomembnejsih-meril-za-pridobitev-buy-box-na-amazonu-in-kako-obdrzati-svoje-metrike-pod-nadzorom\/\" target=\"_blank\" rel=\"noreferrer noopener\">metrike, ki prav tako odlo\u010dajo o pridobitvi Buy Box.<\/a><\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-49655-identifier\">Amazonova izbira<\/h2><p class=\"theme-wp-block gb-responsive-454917-identifier\">Od leta 2017 je na nem\u0161kem trgu na voljo tudi oznaka Amazonova izbira. Sprva je bila razvita, da bi poenostavila nakupovanje z Alexo. Pametna asistentka za dom najprej vedno predlaga \u017ee naro\u010dene izdelke. \u010ce ne najde ustreznih rezultatov, se predlaga Amazonova izbira. Tako da za to oznako stoji ogromna kupna mo\u010d.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-795172-identifier\"><img decoding=\"async\" width=\"844\" height=\"185\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142902\/Produkte-sichtbarer-platzieren-mit-Amazons-Choice.png\" alt=\"\u017delite svoje izdelke bolj vidno postaviti v iskalnih rezultatih? Potem se odlo\u010dite za sponzorirane oglase, bestselerje in Amazonovo izbiro!\" class=\"wp-image-1880\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142902\/Produkte-sichtbarer-platzieren-mit-Amazons-Choice-407x89.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142902\/Produkte-sichtbarer-platzieren-mit-Amazons-Choice-768x168.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142902\/Produkte-sichtbarer-platzieren-mit-Amazons-Choice.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-384732-identifier\">Da je za Amazon popolna pot kupca na prvem mestu, je to razvidno tudi iz te oznake, \u010de si ogledamo znana merila zanj:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-649053-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-451127-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Prime dostava:<\/strong> Kupci \u017eelijo prejeti svoje blago \u010dim hitreje. Z dostavo Prime so navajeni, da imajo svoje blago v rokah \u017ee naslednji dan. Ker je pri Amazonu kupec (in njegova zadovoljstvo) na prvem mestu, \u017eeli spletni velikan svojim strankam vedno omogo\u010diti hitro dostavo. Zato se morate osredoto\u010diti na FBA ali Prime preko prodajalcev.<\/li><li class=\"theme-wp-block gb-responsive-472425-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Vsaj \u0161tiri zvezdice:<\/strong> Poskrbite, da bodo kupci povsem zadovoljni z vami in va\u0161im izdelkom. Posvetite pozornost dobri storitvi za stranke ter dobri kakovosti va\u0161ih izdelkov. \u010ce kupec ni takoj zadovoljen, ga morate nujno jemati resno in takoj re\u0161iti njegov problem. Tako lahko razburjenega kupca spremenite v zadovoljenega.<li class=\"theme-wp-block gb-responsive-393949-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Nizka stopnja vra\u010dil: <\/strong>Seveda mora biti vsak izdelek, ki zapusti va\u0161e skladi\u0161\u010de, v brezhibnem stanju. Toda tudi z dobrimi, podrobnimi opisi izdelkov lahko zmanj\u0161ate svojo stopnjo vra\u010dil. Glede na panogo se kupci vra\u010dajo razli\u010dno pogosto. \u0160e posebej v modni industriji se veliko vra\u010da. To se prav tako upo\u0161teva pri oceni te stopnje, saj primerja izdelke le znotraj njihove kategorije.<li class=\"theme-wp-block gb-responsive-765712-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Visoka stopnja nakupov pri drugih kupcih, ki so iskali to klju\u010dno besedo: <\/strong>Amazon pri tem primerja, kako pogosto so drugi kupci, ki so iskali isto klju\u010dno besedo, kupili dolo\u010dene izdelke. Na tem mestu se ponovno izpla\u010da dobro <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/amazon-seo-kako-optimizirati-svojo-ponudbo-za-optimalno-uvrstitev-na-amazonu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon SEO<\/a>. Poskrbite, da bo va\u0161 izdelek rangiral za ustrezne klju\u010dne besede in tako imel visoko vidnost pri iskanju zanje.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-817218-identifier\">V nasprotju z bestselerji je Amazonova izbira torej povezana s klju\u010dnimi besedami. Bestselerji so povezani s kategorijami. Tako se lahko zgodi, da za va\u0161e iskanje prejmete ve\u010d bestselerjev (iz razli\u010dnih kategorij), vendar vam bo vedno prikazan le en izdelek Amazonove izbire.<\/p><p class=\"theme-wp-block gb-responsive-267711-identifier\">Vse te <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/14-najpomembnejsih-meril-za-pridobitev-buy-box-na-amazonu-in-kako-obdrzati-svoje-metrike-pod-nadzorom\/\" target=\"_blank\" rel=\"noreferrer noopener\">metrike so prav tako pomembne za pridobitev Buy Box.<\/a> Poskusite torej usmeriti vse procese k kupcu, da bo imel popolno nakupno izku\u0161njo. <\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-191336-identifier\">Zaklju\u010dek<\/h2><p class=\"theme-wp-block gb-responsive-564333-identifier\">Prodajalci na Amazonu bi se torej morali nujno ukvarjati z oznakami in sponzoriranimi oglasi. Medtem ko lahko oznake pridobite le z prepri\u010dljivo uspe\u0161nostjo (in dobrim SEO), lahko teoreti\u010dno vedno investirate v ogla\u0161evanje, da bi bili med prvimi iskalnimi rezultati.<\/p><p class=\"theme-wp-block gb-responsive-170738-identifier\">Obe mo\u017enosti vam nudita bistveno ve\u010djo vidnost, ki je (skoraj) neprecenljive vrednosti. Nazadnje \u017eelite, da so va\u0161i izdelki na vrhu in ne, da propadajo na strani 2.<\/p><p class=\"theme-wp-block gb-responsive-285974-identifier\">Ne glede na to, ali gre za oglase ali oznake, kdo \u017eeli biti med najbolj\u0161imi prodajalci, mora vedeti, kaj po\u010dne. Z nekaterimi predhodnimi razmisleki in pametnimi odlo\u010ditvami pa vam na poti navzgor ne stoji ni\u010d na poti.<\/p><p class=\"theme-wp-block gb-responsive-619973-identifier has-small-font-size\">Zahteve za slike v vrstnem redu slik: \u00a9 iiierlok_xolms \u2013 stock.adobe.com \/ Posnetek zaslona @ Amazon \/ Posnetek zaslona @ Amazon \/ Posnetek zaslona @ Amazon \/ Posnetek zaslona @ Amazon \/ Posnetek zaslona @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Kdor se enkrat pogleda po Amazonu, bo hitro opazil, da so iskalni rezultati zasnovani po istem vzorcu. In kaj se pri tem najbolj izstopa? To niso nujno organski rezultati, torej tisti, ki preprosto dobro ustrezajo iskalni poizvedbi. Temve\u010d so prve vrste polne sponzoriranih blagovnih znamk, Amazonove izbire in bestselerjev. Ampak kaj to vse pomeni? In<\/p>\n","protected":false},"author":5,"featured_media":1876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1437],"tags":[],"class_list":["post-228813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oglasujte-z-amazonom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kaj je Amazon Choice? Postavite izdelke bolj vidno<\/title>\n<meta name=\"description\" content=\"Ali \u017eelite svoje izdelke postaviti bolj vidno v iskalnih rezultatih? 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