{"id":228825,"date":"2024-10-31T12:26:58","date_gmt":"2024-10-31T12:26:58","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-prime-s-strani-prodajalcev-vodnik-za-profesionalne-prodajalce\/"},"modified":"2024-10-31T12:26:58","modified_gmt":"2024-10-31T12:26:58","slug":"amazon-prime-s-strani-prodajalcev-vodnik-za-profesionalne-prodajalce","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/amazon-prime-s-strani-prodajalcev-vodnik-za-profesionalne-prodajalce\/","title":{"rendered":"Amazon Prime s strani prodajalcev: Vodnik za profesionalne prodajalce"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-600047-identifier\">Izpolnitev s strani Amazona (FBA) je pravzaprav edina mo\u017enost, da pridobite \u017eeleni oznako Prime za izdelek, ki vsakemu kupcu na Amazonu obljublja: hitro dostavo, prijazne vra\u010dila, ustre\u017eljivo podporo strankam &#8211; da skraj\u0161amo: odli\u010dna kakovost na vseh podro\u010djih. To obljubo privla\u010di. Ve\u010d kot 200 milijonov ljudi po vsem svetu uporablja Amazon Prime, uvedba programa pa velja za pravi motor rasti za razli\u010dne tr\u017enice. Vendar pa ne \u017eeli vsak trgovec uporabljati Amazon FBA. \u0160e posebej profesionalni in veliki prodajalci na tr\u017enicah imajo svojo dobro delujo\u010do logistiko. Zunanje izvajanje izpolnitve lahko v takem primeru povzro\u010di dodatne stro\u0161ke. Da bi tudi takim trgovcem omogo\u010dili dostop do rasto\u010de baze strank Prime, je Amazon uvedel program &#8220;Prime s strani prodajalcev&#8221;.<\/p><p class=\"theme-wp-block gb-responsive-103053-identifier\">Vendar pa udele\u017eba pri Prime by Seller oziroma Prime s strani prodajalcev (Amazon SFP) ni odprta za vsakogar in veljajo strogi kakovostni standardi, ki jih morajo zainteresirana podjetja tudi dokazati. V tem blogu pojasnjujemo, kaj to\u010dno je Prime s strani prodajalcev, katere zahteve morajo biti izpolnjene in kako se lahko uspe\u0161no prijavite.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-497266-identifier\">Kaj je Prime s strani prodajalcev?<\/h2><p class=\"theme-wp-block gb-responsive-749526-identifier\">Mnogi prodajalci na Amazonu so Prime by Seller prej raje izogibali, saj ni bilo mogo\u010de svobodno izbrati dostavne slu\u017ebe. Vendar pa je program pridobil na privla\u010dnosti, saj prodajalci niso ve\u010d vezani na enega prevoznika. Izdelki, ki jih po\u0161iljajo preko Prime s strani prodajalcev, so sicer del Amazon Prime, vendar se po\u0161iljajo neposredno iz skladi\u0161\u010da posameznega prodajalca.<\/p><p class=\"theme-wp-block gb-responsive-203366-identifier\">Za trgovce to pomeni, da lahko uporabljajo svojo lastno logistiko, od skladi\u0161\u010denja do izbire in pakiranja ter dostave. Vendar to pomeni tudi, da morajo ti notranji procesi delovati brez te\u017eav in zanesljivo. Ali je to res, Amazon najprej preveri med testno fazo.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-192156-identifier layout-ba\">\n\n\t\t<div class=\"text-banner-cta text-banner-ba-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tOdkrijte svoj potencial rasti\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tProdajate s dobi\u010dkom? Ohranite svojo dobi\u010dkonosnost z SELLERLOGIC Business Analytics za Amazon. Zdaj preizkusite 14 dni.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/sl\/business-analytics-tool-amazon\" target=\"_blank\" rel=\"noreferrer noopener\">\n\t\t\t\tIzvedite ve\u010d\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-587443-identifier\">Prednosti Amazon Prime by Seller<\/h3><p class=\"theme-wp-block gb-responsive-633162-identifier\">Logotip Prime je tako za\u017eelen, ker ponuja odlo\u010dilne konkuren\u010dne prednosti.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-160471-identifier\">Kljub temu, da so stranke, ki so sklenile \u010dlanstvo Prime, <strong class=\"theme-wp-block\">nagnjene k pogostej\u0161im nakupom<\/strong> na Amazonu ingenerirajo <strong class=\"theme-wp-block\">vi\u0161je vrednosti ko\u0161ar<\/strong> kot kupci, ki ne uporabljajo Prime.Zato <strong class=\"theme-wp-block\">iskajo Prime stranke zelo ciljno<\/strong> izdelke, ki so del Prime ponudbe, da bi izkoristile vse prednosti \u010dlanstva &#8211; zlasti hitro dostavo, v\u010dasih \u0161e isti dan ali najpozneje naslednji dan.Poleg tega se pove\u010duje verjetnost, da bo ponudba <strong class=\"theme-wp-block\">zmagala<\/strong> <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/infografika-to-je-13-korakov-do-dobicka-amazon-buy-box\/\"><strong class=\"theme-wp-block\">Amazon Buy Box<\/strong><\/a>.Ve\u010d prometa in izbolj\u0161ana konverzijska stopnja vodita do \u0161e ve\u010dje <strong class=\"theme-wp-block\">vidnosti<\/strong> v iskanju na Amazonu.Za izdelke &#8220;Prime s strani prodajalcev&#8221; Amazon prevzame <strong class=\"theme-wp-block\">podporo strankam<\/strong> inTrgovci, ki so kvalificirani za SFP, imajo dostop do <strong class=\"theme-wp-block\">blitz ponudb<\/strong>.Program &#8220;Prime s strani prodajalcev&#8221; je v nasprotju z FBA prakti\u010dno <strong class=\"theme-wp-block\">brezpla\u010den<\/strong>, saj ne nastanejo dodatni stro\u0161ki.Hkrati prodajalci zaradi Prime by Seller obi\u010dajno bele\u017eijo <strong class=\"theme-wp-block\">zmanj\u0161anje stro\u0161kov<\/strong>, na primer pri skladi\u0161\u010denju in zaradi lastnih pogojev s prevozniki.<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-410900-identifier\">Neodvisnost od Amazona je \u0161e ena prednost, ki je ne smemo podcenjevati: lastne po\u0161iljke, ve\u010d blagovne znamke, bolj\u0161a predstavitev izdelkov \u2013 vse to na koncu prispeva k <strong>zvestobi strank<\/strong>.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-481170-identifier\">Slabosti Amazona Prime by Seller<\/h3><p class=\"theme-wp-block gb-responsive-788979-identifier\">Vse ima svojo ceno \u2013 in trgovci bi se morali dobro premisliti, ali jo \u017eelijo pla\u010dati.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-549540-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-910913-identifier\">Celotna <strong>odgovornost<\/strong> za obdelavo naro\u010dil le\u017ei pri prodajalcu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-969007-identifier\">Amazon postavlja visoke <strong>zahteve<\/strong> za udele\u017eence programa \u201ePrime preko prodajalcev\u201c, ki jih je treba izpolniti kadarkoli (glej spodaj).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-147467-identifier\">Vsi <strong>procesi morajo delovati brezhibno<\/strong>. \u017de nekaj zamujenih dostav ali preve\u010d prito\u017eb strank lahko pomenijo izgubo statusa Prime.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-75173-identifier\">Naro\u010dila je treba obdelovati kadarkoli, torej tudi <strong>ob koncih tedna, ob praznikih<\/strong>, med \u0161olskimi po\u010ditnicami ali ko babica praznuje rojstni dan.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-254223-identifier\"><strong>Storitve za stranke<\/strong> popolnoma prevzame Amazon. \u010ceprav je to ena naloga manj, ki jo morajo spletni trgovci opraviti, pa hkrati izgubijo nadzor. \u010ce se stranka prito\u017ei \u2013 na primer, ker njeno naro\u010dilo ni bilo dostavljeno takoj naslednji dan \u2013, potem Amazon obi\u010dajno ustre\u017ee \u017eeljam stranke in na primer spro\u017ei vra\u010dilo.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-995214-identifier\">Tudi <strong>politike vra\u010danja<\/strong>, s katerimi se morajo strinjati vsi SFP-trgovci na Amazonu, so lahko negativna to\u010dka. Stranke morajo imeti mo\u017enost vrniti izdelke v 30 dneh, po prejemu vra\u010dila pa mora biti kupcu cena artikla vrnjena v dveh dneh.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-833917-identifier\">Kdaj se za trgovce na Amazonu spla\u010da mo\u017enost Seller Fulfilled Prime?<\/h3><p class=\"theme-wp-block gb-responsive-427640-identifier\">Nasprotje Prime by Seller je <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/brexit-amazon-fba-ustavi-prenose-zalog-med-eu-in-zdruzenim-kraljestvom-tukaj-je-kaj-lahko-trgovci-storijo\/\">izpolnitev s strani Amazona<\/a>. Pri tem prodajalec ne skladi\u0161\u010di in ne po\u0161ilja svojih izdelkov sam, temve\u010d Amazon prevzame celotno izpolnitev. Artikli so shranjeni v Amazonovem logisti\u010dnem centru in ob naro\u010dilu so pakirani in poslani. Tudi vra\u010dila se tam obdelujejo. To prina\u0161a \u0161tevilne prednosti, a tudi nekatere slabosti \u2013 na primer, tak\u0161na storitev seveda ni brezpla\u010dna in k prodajnim provizijam se dodajo \u0161e FBA provizije.<\/p><p class=\"theme-wp-block gb-responsive-209621-identifier\">Kljub temu pa Prime preko prodajalcev ni avtomati\u010dno bolj\u0161a re\u0161itev. Kot splo\u0161no pravilo velja, da je SFP predvsem primeren za tiste izdelke, ki v FBA-programu povzro\u010dajo previsoke stro\u0161ke. To se obi\u010dajno zgodi, ker so izdelki preveliki ali prete\u017eki, se prodajajo le sezonsko in zato predolgo ostanejo v Amazonovem skladi\u0161\u010du ali pa obstajajo specifi\u010dne zahteve glede varnosti izdelkov ali embala\u017ee.<\/p><p class=\"theme-wp-block gb-responsive-284233-identifier\">V vsakem primeru bi morali zainteresirani najprej natan\u010dno izra\u010dunati stro\u0161ke, preden se odlo\u010dijo za eno ali drugo program.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-736117-identifier\">Kak\u0161ne zahteve ima Amazon za SFP?<\/h2><div class=\"wp-block-image gb-responsive-195265-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29114715\/sfp-amazon-prime-by-seller.jpeg\" alt='Program Seller Fulfilled Prime podjetja Amazon je znan kot \u201ePrime by Seller\".' class=\"wp-image-67782\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29114715\/sfp-amazon-prime-by-seller-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29114715\/sfp-amazon-prime-by-seller-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29114715\/sfp-amazon-prime-by-seller.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-387470-identifier\">Program \u201ePrime preko prodajalcev\u201c ima stroge zahteve, ki jih nikakor ne smemo podcenjevati. Amazon na koncu vedno daje prednost strankam in je tako postal najve\u010dji igralec v e-trgovini. Kdor ne more zagotoviti ustrezne kakovosti storitev, bo izlo\u010den. Da lahko trgovci po\u0161iljajo izdelke preko Prime preko prodajalcev, morajo biti izpolnjene naslednje zahteve:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-177973-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-910683-identifier\">poklicni prodajni ra\u010dun<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-877267-identifier\">dr\u017eavna dostopnost in po\u0161iljanje iz doma\u010dega skladi\u0161\u010da<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-956106-identifier\">brezpla\u010dna dostava<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-555273-identifier\">po\u0161iljanje v enem dnevu po prejemu naro\u010dila za min. 99 % vseh naro\u010dil<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-838082-identifier\">po\u0161iljanje naro\u010dil do 13. ure \u0161e isti dan<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-63964-identifier\">izpolnjevanje obljube o dostavi (odvisno od kategorije, lokacije skladi\u0161\u010da in dimenzij izdelka)<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-796903-identifier\">stopnja pravo\u010dasnih dostav min. 90 %<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-187514-identifier\">stopnja veljavnih \u0161tevilk za sledenje po\u0161iljkam min. 99 %<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-897487-identifier\">stopnja odpovedi manj\u0161a ali enaka 0,5 %<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-255910-identifier\">brezpla\u010dna vra\u010dila v skladu z Amazonovimi smernicami<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-270250-identifier\">Od leta 2023 v nekaterih primerih le najbolj\u0161i 90 % prejmejo oznako Prime. Amazon to vsako uro ponovno ugotavlja in pri tem upo\u0161teva razli\u010dne kazalnike, odlo\u010dilna pa je dobavna doba. Na trgih v Nem\u010diji, Franciji, \u0160paniji, Nizozemski in Belgiji prejmejo vse ponudbe z rokom najve\u010d treh dni status Prime, medtem ko ponudbe z ve\u010d kot sedmimi dnevi dostave sploh ne pridobijo pravice do Prime. Pri \u0161tirih do najve\u010d sedmih dneh velja zgoraj opisana pravila 90 %.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-74984-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-379859-identifier\">Ne v vseh kategorijah izdelkov veljajo enaki roki, saj na primer zelo obse\u017eni izdelki preprosto imajo dalj\u0161e dobavne roke kot majhni in lahki artikli. Tudi za mednarodne po\u0161iljke obstajajo izjeme. Trgovci torej tekmujejo le znotraj iste kategorije izdelkov.<\/p><\/blockquote><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iQW1hem9uIFByaW1lIGR1cmNoIFZlcmvDpHVmZXIgLSBkYXMgw6RuZGVydCBzaWNoIG5hY2ggZGVyIEVVLVZvcnNjaHJpZnQgaW4gMjAyMyEiIHdpZHRoPSI1MDAiIGhlaWdodD0iMjgxIiBzcmM9Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL2VtYmVkL3BDUDZ5OHFsQlFFP2ZlYXR1cmU9b2VtYmVkIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3c9ImFjY2VsZXJvbWV0ZXI7IGF1dG9wbGF5OyBjbGlwYm9hcmQtd3JpdGU7IGVuY3J5cHRlZC1tZWRpYTsgZ3lyb3Njb3BlOyBwaWN0dXJlLWluLXBpY3R1cmU7IHdlYi1zaGFyZSIgcmVmZXJyZXJwb2xpY3k9InN0cmljdC1vcmlnaW4td2hlbi1jcm9zcy1vcmlnaW4iIGFsbG93ZnVsbHNjcmVlbj48L2lmcmFtZT4=\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-760444-identifier\">izvajanje programa \u201ePrime preko prodajalcev\u201c<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-536731-identifier\">po\u0161tni ponudniki<\/h3><p class=\"theme-wp-block gb-responsive-107726-identifier\">\u0160e vedno kro\u017ei govorica, da je kot SFP-trgovec vezan na po\u0161tnega ponudnika DPD. Vendar to od leta 2022 ni ve\u010d res, tako da je mogo\u010de sodelovati tudi z DHL, Hermes in drugimi. To prina\u0161a \u0161e eno prednost: podjetja lahko zdaj izpogajajo svoje poslovne pogoje z ustreznim prevoznim podjetjem ali pa uporabijo \u017ee dogovorjene pogoje, namesto da bi morali sprejeti pogoje, ki jih je izpogajal Amazon.<\/p><p class=\"theme-wp-block gb-responsive-781116-identifier\">Najpogostej\u0161i dostavni slu\u017ebi sta zagotovo DHL, Hermes ali DPD, vendar se lahko trgovci odlo\u010dijo tudi za Amazon Shipping, UPS ali katero koli drugo storitev. Veliko govori v prid DHL, saj stranke \u0161e posebej zaupajo temu dostavnemu podjetju.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-559685-identifier\">registracija in testna faza<\/h3><p class=\"theme-wp-block gb-responsive-877975-identifier\">Da se kvalificirajo za Amazon SFP, se morajo trgovci registrirati v Seller Central in uspe\u0161no zaklju\u010diti testno fazo. V nadaljevanju podajamo pregled potrebnih korakov.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-234653-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-342369-identifier\"><strong>Registracija v Amazon Seller Central<\/strong><br>V Seller Central se pomaknite do nastavitev programov v razdelku \u201ePrime preko prodajalcev\u201c. Tam se prijavite za sodelovanje. Nato Amazon preveri, ali va\u0161e prodajno ra\u010dun izpolnjuje zahteve (npr. nizka stopnja odpovedi itd.).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-722124-identifier\"><strong>Opravljanje testne faze<\/strong><br>\u010ce prva preveritev poteka pozitivno, se za\u010dne testna faza, v kateri se zagotovi, da se upo\u0161tevajo zahtevani standardi. Med preizkusnim obdobjem morajo biti izpolnjene vse zahteve SFP, vendar brez da bi ustrezni izdelki \u017ee prejeli oznako Prime.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-589939-identifier\"><strong>Ustvarjanje predloge za po\u0161iljanje za Prime<\/strong><br>V Seller Central ustvarite tako imenovano predlogo za po\u0161iljanje. To najdete pod \u201eUpravljanje zalog\u201c. Kliknite na spustni meni izdelka in izberite \u201eSpremeni predlogo po\u0161iljanja\u201c, nato \u201eSpremeni predlogo po\u0161iljanja\u201c in nato \u201eIzberi predlogo po\u0161iljanja Prime\u201c. Tam lahko dolo\u010dite dostavne regije in \u010dase za Prime naro\u010dila. Alternativno lahko izberete pot preko asistenta za zaloge.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-541716-identifier\"><strong>Integracija po\u0161tnega ponudnika<\/strong><br>Za ustvarjanje po\u0161iljkovnih etiket morate povezati svoj po\u0161tni ra\u010dun s svojim Amazon ra\u010dunom. Pojdite v nastavitve na \u201eInformacije o prodajnem ra\u010dunu\u201c. Pod po\u0161iljanjem in \u201eVra\u010dila blaga\u201c najdete razdelek \u201eNakup po\u0161tnine\u201c. Tam lahko upravljate s ra\u010duni prevoznikov.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-300541-identifier\"><strong>Opravljanje testne faze<\/strong><br>V preizkusnem obdobju veljajo vse zahteve programa \u201ePrime preko prodajalcev\u201c. Naro\u010dila morajo biti pravo\u010dasno obdelana in poslana, dobavni rok mora biti upo\u0161tevan in vse <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/14-najpomembnejsih-meril-za-pridobitev-buy-box-na-amazonu-in-kako-obdrzati-svoje-metrike-pod-nadzorom\/\">metrike, kot je stopnja odpovedi<\/a>, morajo biti v \u017eelenem obmo\u010dju.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-339248-identifier\">Po uspe\u0161no zaklju\u010deni testni fazi ustrezne ASIN-e samodejno prejmejo oznako Prime.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-697063-identifier\">zaklju\u010dek<\/h2><div class=\"wp-block-image gb-responsive-538873-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29144823\/prime-durch-verkaeufer-oesterreich-erfahrungen.jpeg\" alt=\"Prime preko prodajalcev v Avstriji? Izku\u0161nje s tem so \u017ee pridobili nekateri trgovci.\" class=\"wp-image-67803\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29144823\/prime-durch-verkaeufer-oesterreich-erfahrungen-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29144823\/prime-durch-verkaeufer-oesterreich-erfahrungen-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29144823\/prime-durch-verkaeufer-oesterreich-erfahrungen.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-985968-identifier\">Skupaj lahko re\u010demo, da program \u201ePrime preko prodajalcev\u201c predstavlja dragoceno alternativo za trgovce, ki \u017eelijo ohraniti svoje lastne logisti\u010dne procese in poslovne pogoje, hkrati pa \u017eelijo dostopati do rasto\u010de baze strank Amazon Prime. Program jim omogo\u010da, da izdelke po\u0161iljajo neposredno iz lastnega skladi\u0161\u010da in pri tem nosijo \u017eeleno oznako Prime, ne da bi bili odvisni od Amazona FBA.<\/p><p class=\"theme-wp-block gb-responsive-534855-identifier\">Jasna prednost za Prime-trgovce je vidnost in zaupanje, ki ga ustvarja oznaka Prime. Stranke Prime cenijo hitro dostavo in odli\u010dno storitev za stranke ter pogosteje in ve\u010d kupujejo na Amazonu. Poleg tega trgovci koristijo izbolj\u0161ano prilo\u017enost za pridobitev Buy Box in izbolj\u0161ano vidnost v iskanju na Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-656145-identifier\">Vendar program prina\u0161a tudi izzive: trgovci nosijo polno odgovornost za izpolnjevanje visokih zahtev po storitvah, ki jih postavlja Amazon \u2013 kot so pravo\u010dasna dostava in nizka stopnja odpovedi. Zato morajo notranji logisti\u010dni procesi delovati brezhibno in zanesljivo, da se izognejo kr\u0161itvam zahtev.<\/p><p class=\"theme-wp-block gb-responsive-219144-identifier\">Na koncu je program \u201ePrime preko prodajalcev\u201c \u0161e posebej primeren za trgovce s posebnimi izdelki, ki bi v FBA-programu povzro\u010dali previsoke stro\u0161ke.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-997865-identifier\">Pogosto zastavljena vpra\u0161anja<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1730213731419\"><strong class=\"schema-faq-question\"><strong>Kaj je Amazon Prime za prodajalce?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon Prime za prodajalce, imenovan tudi \u201ePrime, ki ga izpolnjujejo prodajalci\u201c, omogo\u010da prodajalcem, da svoje izdelke z oznako Prime po\u0161ljejo neposredno iz svojega lastnega skladi\u0161\u010da in kljub temu nudijo prednosti Prime, kot so hitra dostava in slu\u017eba za stranke.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213746060\"><strong class=\"schema-faq-question\"><strong>Kaj pomeni, ko je Amazon prodajalec?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ko je Amazon prodajalec, Amazon izdelek kupi in proda sam, ga skladi\u0161\u010di v lastnih izpolnjevalnih centrih ter prevzame po\u0161iljanje, slu\u017ebo za stranke in vra\u010dila.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213764767\"><strong class=\"schema-faq-question\"><strong>Kaj pomeni Prime-dostava?<\/strong><\/strong> <p class=\"schema-faq-answer\">Prime dostava ozna\u010duje hitro, pogosto brezpla\u010dno dostavo za \u010dlane Amazon Prime, ponavadi v enem do dveh dneh.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213784308\"><strong class=\"schema-faq-question\"><strong>Kdo pla\u010da stro\u0161ke po\u0161iljanja pri Prime preko prodajalcev?<\/strong><\/strong> <p class=\"schema-faq-answer\">Stro\u0161ke po\u0161iljanja nosi izklju\u010dno trgovec. Pri tem lahko izkoristi ustrezne poslovne pogoje, ki jih je dogovoril z izbranim prevoznim podjetjem. Za stranke, ki niso \u010dlani Prime, se lahko stro\u0161ki po\u0161iljanja zara\u010dunajo do 7,99 \u20ac.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213803085\"><strong class=\"schema-faq-question\"><strong>Ali se lahko pri Prime preko prodajalcev uporablja tudi DHL?<\/strong><\/strong> <p class=\"schema-faq-answer\">Da, zdaj trgovci Amazon SFP niso ve\u010d vezani na dolo\u010denega prevoznika, temve\u010d lahko sodelujejo tako z DPD kot tudi z DHL, Hermes itd.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213826712\"><strong class=\"schema-faq-question\"><strong>Ali je Prime by Seller brezpla\u010den?<\/strong><\/strong> <p class=\"schema-faq-answer\">Da, dodatni stro\u0161ki se ne zara\u010dunavajo. Provizije za prodajo na Amazonu ostajajo prav tako nespremenjene.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213890539\"><strong class=\"schema-faq-question\"><strong>Kako dolgo traja testna faza \u201ePrime preko prodajalcev\u201c?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ni dolo\u010dene trajanja preizkusnega obdobja. To prina\u0161a prednosti, saj imajo trgovci nekaj \u010dasa, da ustrezno prilagodijo svoje postopke po\u0161iljanja in obvladajo svoje metrike. Po drugi strani pa to pomeni tudi dolo\u010deno negotovost, kdaj Amazon preizkusno obdobje \u0161teje za kon\u010dano in ko za\u010dne veljati status Prime.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213903332\"><strong class=\"schema-faq-question\"><strong>Za katere prodajalce je SFP \u0161e posebej primeren?<\/strong><\/strong> <p class=\"schema-faq-answer\">SFP je \u0161e posebej primeren za prodajalce, ki imajo robusten logisti\u010dni sistem in redno obvladujejo visoke koli\u010dine po\u0161iljk.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-515547-identifier\"><span style=\"font-size:0.7em\" class=\"has-font-size\">Zahvale za slike v vrstnem redu slik: \u00a9 stock.adobe.com \u2013 Mounir \/ \u00a9 stock.adobe.com \u2013 Vivid Canvas \/ \u00a9 stock.adobe.com \u2013 Stock Rocket<\/span><\/p><p class=\"theme-wp-block gb-responsive-195-identifier\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Izpolnitev s strani Amazona (FBA) je pravzaprav edina mo\u017enost, da pridobite \u017eeleni oznako Prime za izdelek, ki vsakemu kupcu na Amazonu obljublja: hitro dostavo, prijazne vra\u010dila, ustre\u017eljivo podporo strankam &#8211; da skraj\u0161amo: odli\u010dna kakovost na vseh podro\u010djih. To obljubo privla\u010di. Ve\u010d kot 200 milijonov ljudi po vsem svetu uporablja Amazon Prime, uvedba programa pa velja<\/p>\n","protected":false},"author":3,"featured_media":67842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1470],"tags":[],"class_list":["post-228825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izpolnitev-s-strani-amazona"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prime preko prodajalcev \u2013 Kar morate nujno vedeti<\/title>\n<meta name=\"description\" content=\"Ali \u017eelite ponuditi Prime preko prodajalcev? 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