{"id":228840,"date":"2020-02-11T07:47:00","date_gmt":"2020-02-11T07:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/strokovnjak-za-e-trgovino-jens-armbrecht-v-intervjuju-prednosti-amazonovega-programa-za-dobavitelje\/"},"modified":"2020-02-11T07:47:00","modified_gmt":"2020-02-11T07:47:00","slug":"strokovnjak-za-e-trgovino-jens-armbrecht-v-intervjuju-prednosti-amazonovega-programa-za-dobavitelje","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/strokovnjak-za-e-trgovino-jens-armbrecht-v-intervjuju-prednosti-amazonovega-programa-za-dobavitelje\/","title":{"rendered":"Strokovnjak za e-trgovino Jens Armbrecht v intervjuju: Prednosti Amazonovega programa za dobavitelje"},"content":{"rendered":"

Trgovci na Amazonu lahko svojo blago prodajajo ne le kot prodajalci, temve\u010d tudi kot dobavitelji<\/a>. To pomeni, da ne prodajajo neposredno kon\u010dnim strankam, temve\u010d postanejo dobavitelji Amazona. Nastane klasi\u010dno B2B poslovanje z internetnim velikanom.<\/p>

V mnogih forumih pa se nahajajo razburjeni dobavitelji, ki poro\u010dajo o te\u017eavah s programom. Poleg tega se zdi, da se vedno ve\u010d vsebin, ki so bile prvotno rezervirane za dobavitelje, odklepa za prodajalce. Kje torej le\u017eijo prednosti v programu dobaviteljev?<\/p>

Spletni velikan se glede informacij o programu raje zadr\u017euje. Le v Vendor-Central trgovci izvejo ve\u010d. Za to je potrebna registracija kot dobavitelj.<\/p>

Zato smo se pogovarjali z Jensom Armbrechtom, strokovnjakom za e-trgovino in ustanoviteljem Shopvires<\/a>, o prednostih programa dobaviteljev.<\/p>

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Jens Armbrecht<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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Strokovnjak za e-trgovino in ustanovitelj podjetja Shopvires je \u017ee 17 let aktiven na spletnem trgu in se strastno ukvarja z ustanavljanjem in razvojem podjetij. S podjetjem Shopvires svetuje podjetjem glede vpra\u0161anj, povezanih z e-trgovino. Velik del poslovanja je svetovanje \u017ee registriranim in prihajajo\u010dim prodajalcem.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

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SELLERLOGIC: Zdi se, da se Seller Central in Vendor Central vedno bolj pribli\u017eujeta. Kak\u0161ne prednosti vidite v programu za prodajalce v primerjavi s Seller Central?<\/strong><\/p>

Jens Armbrecht: \u201eNajprej je treba upo\u0161tevati, za koga je program za prodajalce dejansko namenjen. Ve\u010dina prodajalcev so proizvajalci izdelkov, ki jih prodajajo neposredno Amazonu.
\u010ceprav se Seller in prodajalci vedno bolj pribli\u017eujejo po \u201efunkcionalnosti\u201c, kot je na primer A+ vsebina, bo program za prodajalce kljub temu ostal privla\u010den za proizvajalce.
Za to obstaja tudi zelo preprost razlog: Mnogi ve\u010dji proizvajalci ne morejo oziroma no\u010dejo iz razli\u010dnih razlogov prodajati neposredno kon\u010dnim kupcem in zato potrebujejo nekoga, kot je Amazon.<\/p>

SELLERLOGIC: Komu bi priporo\u010dili prehod iz prodajalca na prodajalca? Bi tudi nekaterim prodajalcem priporo\u010dili, da preidejo v program za prodajalce?<\/strong><\/p>

Jens Armbrecht: \u201eTako na splo\u0161no tega ne moremo odgovoriti. V ve\u010dini primerov ima bolj smiselna hibridna strategija, torej biti hkrati prodajalec in prodajalec.
Tu pa je treba zelo natan\u010dno vedeti, kaj si \u017eeli\u0161 in kaj lahko sam naredi\u0161.\u201d<\/p>

SELLERLOGIC: V mnogih forumih so prito\u017ebe, da so stro\u0161ki programa za prodajalce zelo nejasni, kot so na primer dodatki za stro\u0161ke ogla\u0161evanja. Ali poznate to problematiko? Kaj bi svetovali prizadetim?<\/strong><\/p>

Jens Armbrecht: \u201eDa, to dejansko sli\u0161im tudi ob\u010dasno. Vendar pa to nikakor ni nejasno. En pogled v Vendor Central in vidite, zakaj ste pla\u010dali katero \u201ekazen\u201c.
Seveda obstajajo tudi resni izzivi, kot je program SIOC – vendar je v 90% to odvisno od prodajalca, saj ta nima pod nadzorom svojih procesov.<\/p>

SIOC je metoda, ki jo Amazon uporablja za pakiranje blaga za stranke. Pri tem spletni velikan skrbi, da proizvede \u010dim manj embala\u017enega odpadka.<\/span><\/p><\/blockquote>

Zahteve Amazona so sicer zelo visoke, vendar to ve vsak prodajalec vnaprej – vsaj, \u010de se je pravilno informiral in ni imel le dolarjev pred o\u010dmi.
Jasen nasvet: Vsak naj se vnaprej posvetuje z zunanjim svetovalcem, na primer z nami, da na koncu dobi nevtralno oceno, ali lahko sploh izpolni zahteve in da projekt ne postane brez dna.\u201d<\/p>

SELLERLOGIC: Pred nekaj leti je bila ena od prednosti Vendor Central dostop do raz\u0161irjenih oglasnih formatov, kot sta A+ vsebina in Amazon Vine. Ti so zdaj dostopni tudi prodajalcem. Ali se torej \u0161e vedno spla\u010da imeti status prodajalca?<\/strong><\/p>

Jens Armbrecht: \u201eDa, ker ve\u010dji proizvajalci nimajo mo\u017enosti, da bi izdelek poslali kon\u010dnemu kupcu z ra\u010dunom, bo program za prodajalce \u0161e vedno potreben.
Vsi proizvajalci \/ prodajalci bi to morali kljub temu temeljito premisliti ali se druga\u010de organizirati, da bi bili preprosto bolj agilni in ne bi bili tako mo\u010dno odvisni od enega samega kupca (kar Amazon v programu za prodajalce v resnici je). Tudi tukaj z veseljem pomagamo in izpostavimo ustrezne prednosti in slabosti.\u201d<\/p>

\"Strokovnjak<\/figure><\/div>

SELLERLOGIC: \u0160e ena prednost, ki se pogosto omenja v mnogih blogih, je, da se prodajalci ne rabijo ve\u010d ukvarjati z logistiko in podporo strankam. To prednost imajo tudi FBA-trgovci. Kak\u0161ne so razlike med sistemi v tem pogledu?<\/strong><\/p>

Jens Armbrecht: \u201eTako enostavno se ne da primerjati. Da, v osnovi Amazon (do neke mere) prevzame podporo strankam, ko se uporablja FBA.
Vendar pa je treba za vsako naro\u010dilo napisati ra\u010dun. Seveda to zdaj poteka tudi preko Amazona, vendar imajo s tem \u0161e posebej ve\u010dji proizvajalci te\u017eave.
\u010ce je pogodba o prodajalcu ustrezno pogajana, ni vra\u010dil, kar je \u0161e ena to\u010dka, za katero se kot proizvajalec ne rabim skrbeti.
Poslovanje s prodajalci je lahko povsem klasi\u010dno B2B poslovanje, \u010deprav zagotovo obstajajo tudi nekateri pasti.\u201d<\/p>

SELLERLOGIC: Ali so napovedi o dodatnih prednostih za prodajalce, ki bodo rezervirane zanje in ne bodo odprte za prodajalce? <\/strong><\/p>

Jens Armbrecht: \u201eNekaj stvari sem dejansko \u017ee sli\u0161al, vendar o tem \u0161e ne smem ni\u010desar povedati.\u201d<\/p>

SELLERLOGIC: Hvala lepa!<\/strong><\/p>

Zahteve za slike v vrstnem redu slik: \u00a9 alexmishchenko – stock.adobe.com \/ \u00a9 thodonal – stock.adobe.com<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

Trgovci na Amazonu lahko svojo blago prodajajo ne le kot prodajalci, temve\u010d tudi kot dobavitelji. To pomeni, da ne prodajajo neposredno kon\u010dnim strankam, temve\u010d postanejo dobavitelji Amazona. Nastane klasi\u010dno B2B poslovanje z internetnim velikanom. V mnogih forumih pa se nahajajo razburjeni dobavitelji, ki poro\u010dajo o te\u017eavah s programom. Poleg tega se zdi, da se vedno<\/p>\n","protected":false},"author":3,"featured_media":949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1386],"tags":[],"class_list":["post-228840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nasveti-in-triki"],"yoast_head":"\nJens Armbrecht v intervjuju: Prednosti programa za prodajalce<\/title>\n<meta name=\"description\" content=\"Ali se spla\u010da Amazonov program za prodajalce? 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