{"id":228876,"date":"2023-02-01T11:11:15","date_gmt":"2023-02-01T11:11:15","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/tezave-pri-dostavi-v-e-trgovini-kaj-bi-morali-trgovci-upostevati-zdaj\/"},"modified":"2023-02-01T11:11:15","modified_gmt":"2023-02-01T11:11:15","slug":"tezave-pri-dostavi-v-e-trgovini-kaj-bi-morali-trgovci-upostevati-zdaj","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/tezave-pri-dostavi-v-e-trgovini-kaj-bi-morali-trgovci-upostevati-zdaj\/","title":{"rendered":"Te\u017eave pri dostavi v e-trgovini: Kaj bi morali trgovci upo\u0161tevati zdaj"},"content":{"rendered":"

Za trgovce na Amazonu se je v Nem\u010diji veliko spremenilo. \u0160e posebej je pandemija koronavirusa mo\u010dno vplivala na trgovino in podjetja zahtevala veliko. Nastale te\u017eave pri dostavi \u0161e naprej predstavljajo izzive za trgovce. Dodajajo se geopoliti\u010dni dejavniki, kot je vojna v Ukrajini, ki so prav tako povzro\u010dili in \u0161e vedno povzro\u010dajo te\u017eave pri dobavi. Kako se lahko trgovci spopadejo s temi razvoji in se postavijo tako, da zadovoljstvo strank ne trpi?<\/p>

Te\u017eave pri dobavi in inflacija mo\u010dno prizadenejo e-trgovino<\/h2>

\u0160e posebej dostava novih blaga za skladi\u0161\u010de trgovcem vse bolj povzro\u010da te\u017eave. Konec te\u017eav pri dobavi letos \u0161e ni na vidiku. Hkrati so tovorne kapacitete ladij iz\u010drpane. Mnoge tovorne ladje zaradi pandemije ostajajo v velikih trgovskih pristani\u0161\u010dih v Aziji. Pogosto je na ladjah na voljo bistveno manj mo\u017enosti prevoza kot pred pandemijo. To mo\u010dno upo\u010dasnjuje dostavo blaga. Poleg tega vojna v Ukrajini povzro\u010da \u0161tevilne te\u017eave pri dobavi dolo\u010denih izdelkov.<\/p>

Medtem ko so se pandemi\u010dne te\u017eave pri dobavi sicer zmanj\u0161ale, pa \u0161e naprej ob\u010dutno vplivajo na trgovino. \u010cas dostave v maloprodaji je \u0161e vedno pribli\u017eno 30 dni dalj\u0161i<\/a> kot pred krizo koronavirusa. Da bi prepre\u010dili prazne police, trgovci zato vse bolj stavijo na dodatne naro\u010dila. Zaradi pove\u010danega obsega naro\u010dil pa se \u0161e naprej zmanj\u0161uje tovorna kapaciteta na ladjah. To je za\u010daran krog za offline in online maloprodajo ter tudi za gospodarstvo. Vendar pa obstaja zdaj majhna svetla to\u010dka: med bo\u017ei\u010dnimi prazniki prej\u0161nje leto so se te\u017eave pri dobavi nekoliko sprostile \u2013 \u010deprav verjetno le za\u010dasno. To izhaja iz trenutne IFO ankete o stanju dobave v maloprodaji<\/a>.<\/p>

In ne le logisti\u010dni izzivi prispevajo k te\u017eavam pri dobavi. Visoka inflacija dodatno ote\u017euje situacijo za trgovce. Razlog: Cene prevoza so zaradi omejenih kapacitet in visokih stro\u0161kov energije mo\u010dno narasle in obremenjujejo trgovce. Pove\u010dujejo se tudi nakupne cene razli\u010dnih dobrin, kot so potro\u0161na elektronika ali avtomobilska industrija. Po eni strani morajo trgovci pla\u010dati vi\u0161je stro\u0161ke, da lahko \u0161e naprej ponujajo izdelke. Po drugi strani pa se soo\u010dajo z izzivom, kako kompenzirati vi\u0161je cene, ne da bi izgubili preve\u010d strank zaradi previsokih kon\u010dnih cen.<\/p>

Trgovci pa imajo kljub temu mo\u017enost, da se v trenutni situaciji postavijo tako, da svojim strankam \u0161e naprej ponujajo \u0161iroko paleto izdelkov. Klju\u010d do tega je pravilna priprava.<\/p>

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Te\u017eave pri dobavi? Tako jih lahko trgovci prepre\u010dijo<\/h2>

Najprej: Te\u017eave pri dobavi niso odvisne le od enega samega dejavnika, kot ka\u017ee trenutna situacija. Vendar pa lahko trgovci na Amazonu sprejmejo nekatere ukrepe, ki nasprotujejo te\u017eavam pri dobavi.<\/p>

Pravo\u010dasno na\u010drtovanje \u0161\u010diti pred pomanjkanjem<\/h3>

Za trgovce je pravo\u010dasno na\u010drtovanje njihovih zalog bistvenega pomena, da lahko ob zamudah pri dobavi \u0161e naprej ponujajo izdelke strankam. \u010cim prej naro\u010dijo blago, tem ve\u010d \u010dasa obi\u010dajno ostane, dokler morajo izdelki nujno priti v skladi\u0161\u010de. Tako je mogo\u010de morebitne pomanjkljivosti ali zamude la\u017eje omiliti. Poleg tega ima pravo\u010dasno naro\u010dilo \u0161e eno prednost: pri prevelikih zamudah pri dobavi lahko trgovci v nujnih primerih hitro in prilagodljivo reagirajo ter i\u0161\u010dejo nove dobavitelje. V primeru odpovedi dobave lahko poleg tega \u0161e vedno uporabijo obstoje\u010de blago.<\/p>

Vendar pa je pri sezonskih izdelkih potrebna previdnost. Ti bi morali trgovci pri te\u017eavah z dobavo naro\u010dati bolj zadr\u017eano, saj sicer ti artikli ostanejo v skladi\u0161\u010du izven dejanske sezone in nepotrebno zasedajo prostor. Na splo\u0161no je pomembno, da trgovci pri izbiri svojih izdelkov postavijo prioritete \u2013 \u0161e posebej glede na bestsellery. Tako lahko prepre\u010dijo pomanjkljivosti pri dobavah. Trgovci pa bi se morali do dolo\u010dene mere izogibati gro\u017enjam s kazenskimi pla\u010dili pri zamudah pri dobavi. V nasprotnem primeru ogro\u017eajo sodelovanje.<\/p>\t

\"Te\u017eave<\/a><\/figure>
\t\t

\n\t\tImajo va\u0161i izdelki potencial, da postanejo bestsellery?\t<\/p>\n\n

Da bi uspe\u0161no pove\u010dali svoje dobi\u010dke, potrebujete jasnost glede svoje uspe\u0161nosti. Spremljajte razvoj dobi\u010dka svojih izdelkov s pomo\u010djo SELLERLOGIC Business Analytics in pravo\u010dasno sprejemajte odlo\u010ditve na podlagi podatkov, da v celoti izkoristite potencial svojega Amazon poslovanja. Odkrijte zdaj!<\/a><\/p><\/div><\/div>

Transparentnost je in ostaja pomembna tema za trgovce<\/h3>

Za trgovce je klju\u010dno imeti dobrega logisti\u010dnega partnerja ob strani. Pri tem ima komunikacija med seboj visoko vrednost. Klju\u010dna beseda: transparentnost. \u0160e posebej v vrhunskih \u010dasih mora izmenjava med maloprodajo in logisti\u010dnimi ponudniki potekati brez te\u017eav. Kajti prav na akcijskih dneh, kot je Black Friday, lahko logisti\u010dna podjetja hitro dose\u017eejo svoje meje. Da do preobremenitev sploh ne pride, bi moral biti stalni stik med trgovci v e-trgovini<\/a> in logistiko zagotovljen. Enako velja za potro\u0161nike. Da bi ohranili zaupanje svojih strank, bi morali trgovci pravo\u010dasno sporo\u010diti te\u017eave pri dobavi.<\/p>

Potro\u0161niki bodo cenili iskrenost do njih in bodo pripravljeni na morebitne zamude pri dobavi. V tem primeru lahko tudi dobro strukturirana slu\u017eba za stranke pomaga, da se te\u017eave pravo\u010dasno obravnavajo in po potrebi ponudijo re\u0161itve.<\/p>

Redno ocenjevanje podatkov \u2013 osnova za podjetja<\/h3>

Relevanta tema je tudi dobavna veriga za trgovce. Na to bi morali trgovci posvetiti posebno pozornost. Pravo\u010dasna analiza podatkov<\/a> glede lastnih dobavnih verig prepre\u010duje zaplete pri dobavah. \u010ce pa pride do nesoglasij, lahko hitra vpogled v podatke pomaga, da se na spremembe hitro reagira. Za trgovce so v tem primeru smiselni programski sistemi, ki v realnem \u010dasu prena\u0161ajo podatke o dobavni verigi. Pomembno je, da so sistemi integrirani za nemoten potek na vseh vmesnikih. Tako lahko trgovci na primer enostavno spremljajo vhod in izhod blaga ter v nujnih primerih hitreje najdejo alternative za dobavo.<\/p>

Zaklju\u010dek: Vse imeti pod nadzorom<\/h2>

\u010ceprav se situacija s te\u017eavami pri dobavi postopoma spro\u0161\u010da, bi morali trgovci \u0161e vedno ostati pozorni. Dober na\u010drt in priprava sta tukaj odlo\u010dilna. Integracija programski sistemov prav tako olaj\u0161a zbiranje podatkov za trgovce in ponuja mo\u017enost, da te\u017eave pravo\u010dasno prepoznajo.<\/p>

Poleg tega je v e-trgovini potrebna dolo\u010dena prilagodljivost \u2013 bodisi v obliki alternativnih transportnih poti bodisi izdelkov. Najpomembnej\u0161a ostaja tudi komunikacija med dobavitelji in trgovci. \u010ce je ta transparentna in poteka brez te\u017eav, ni ve\u010d ovir za dobro sodelovanje med trgovino in logistiko kljub te\u017eavam pri dobavi.<\/p>\t\t

\n\t\t
\n\t\t\t
\n\t\t\tTo so najpomembnej\u0161i trendi v e-trgovini 2023<\/a>\n\t\t
\n\t\t\"Amazon-Trends\t<\/div>\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tE-Commerce-Trends\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tTo so najpomembnej\u0161i trendi v e-trgovini 2023<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
\n\t\t\tTo so tr\u017eni trendi v spletni trgovini 2023<\/a>\n\t\t
\n\t\t\"E-Commerce:\t<\/div>\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tE-Commerce-Trends\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tTo so tr\u017eni trendi v spletni trgovini 2023<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
\n\t\t\tTo so logisti\u010dni trendi v spletni trgovini 2023<\/a>\n\t\t
\n\t\t\"E-Commerce:\t<\/div>\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tE-Commerce-Trends\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tTo so logisti\u010dni trendi v spletni trgovini 2023<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Zaslonski dokazi: \u00a9 Idanupong – stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Za trgovce na Amazonu se je v Nem\u010diji veliko spremenilo. \u0160e posebej je pandemija koronavirusa mo\u010dno vplivala na trgovino in podjetja zahtevala veliko. Nastale te\u017eave pri dostavi \u0161e naprej predstavljajo izzive za trgovce. Dodajajo se geopoliti\u010dni dejavniki, kot je vojna v Ukrajini, ki so prav tako povzro\u010dili in \u0161e vedno povzro\u010dajo te\u017eave pri dobavi. Kako<\/p>\n","protected":false},"author":3,"featured_media":24728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1455,1386],"tags":[],"class_list":["post-228876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-trgovina-amp-spletna-maloprodaja","category-nasveti-in-triki"],"yoast_head":"\nTe\u017eave z dostavo pri Amazonu: Kaj lahko trgovci storijo<\/title>\n<meta name=\"description\" content=\"Amazon: Te\u017eave z dostavo so postale norma od Corone. 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