{"id":228927,"date":"2017-08-09T09:59:00","date_gmt":"2017-08-09T09:59:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-in-marza-ali-se-20-vseh-izdelkov-prodanih-na-amazonu-proda-z-izgubo\/"},"modified":"2017-08-09T09:59:00","modified_gmt":"2017-08-09T09:59:00","slug":"amazon-fba-in-marza-ali-se-20-vseh-izdelkov-prodanih-na-amazonu-proda-z-izgubo","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/amazon-fba-in-marza-ali-se-20-vseh-izdelkov-prodanih-na-amazonu-proda-z-izgubo\/","title":{"rendered":"Amazon FBA in mar\u017ea: Ali se 20 % vseh izdelkov, prodanih na Amazonu, proda z izgubo?"},"content":{"rendered":"

Zaradi nenehno nara\u0161\u010dajo\u010de konkurence nastaja na Amazonu ogromen cenovni boj. Ve\u010dji prodajalec s pribli\u017eno 44.000 izdelki dose\u017ee samo v Nem\u010diji skoraj 1 milijon sprememb cen v 24 urah. Prodajalci, ki ne izvajajo prilagajanja cen, nimajo skoraj nobene mo\u017enosti, da bi se prilagodili hitro spreminjajo\u010di se tr\u017eni situaciji na Amazonu ali da bi spremljali prodajne \u0161tevilke izdelkov in se nanje ustrezno odzvali.<\/p>

\"Amazon<\/figure><\/div>

Amazon FBA: Izra\u010dun mar\u017ee<\/h2>

\u017deleli smo vedeti, koliko povpre\u010dno zaslu\u017ei prodajalec na Amazonu po odbitku vseh stro\u0161kov ob upo\u0161tevanju zgoraj prikazane kompleksnosti. Za analizo smo si ogledali 583.891 izdelkov iz razli\u010dnih panog. Izra\u010dun neto mar\u017ee v % se izvede s pomo\u010djo naslednje formule:<\/p>

(Prodajna cena + stro\u0161ki po\u0161iljanja \u2013 Amazonova provizija \u2013 DDV \u2013 stro\u0161ki po\u0161iljanja \u2013 nabavna cena)<\/em><\/strong><\/p>

<\/hr>

Nabavna cena<\/em><\/strong><\/p><\/div>

= Mar\u017ea v %<\/em><\/strong><\/p><\/div><\/div>

\"Kak\u0161na<\/figure><\/div>

Povpre\u010dna neto mar\u017ea prodajalca na Amazonu zna\u0161a 12,5 % pri 80 % ponujenih izdelkov. 20 % izdelkov se prodaja z izgubo. Ve\u010dina ponujenih izdelkov se trguje z mar\u017eo od 10 do 75 %. Na prvi pogled je dele\u017e izdelkov z negativno mar\u017eo s 20,15 % zelo velik.<\/p>

Razlogi za negativne mar\u017ee<\/h3>

Ko si te izdelke podrobneje ogledamo, so obi\u010dajno trije razlogi za to.<\/p>

  1. Izdelek se slabo prodaja ali ga je treba razprodati, da se ustvari likvidnost.<\/li>
  2. Gre za nov seznam izdelkov, ki je bil ob lansiranju izdelka nastavljen po bojni ceni, da bi v najkraj\u0161em mo\u017enem \u010dasu ustvaril \u010dim ve\u010d naro\u010dil in se tako hitro povzpel v Amazonovih rangih.<\/li>
  3. Prodajna cena je preprosto napa\u010dno izra\u010dunana.<\/li><\/ol><\/div>

    Nadzor dobi\u010dkonosnosti s pomo\u010djo nadzorne plo\u0161\u010de dobi\u010dka<\/h2>

    Mar\u017ee izdelkov imajo neposreden vpliv na celotno dobi\u010dkonosnost poslovanja na Amazonu. Zato bi moral vsak prodajalec na Amazonu redno analizirati relevantne podatke o izdelkih in spremljati klju\u010dne kazalnike, da bi se pravo\u010dasno odzval na negativne trende.<\/p>

    Znano je, da so analize podatkov kompleksne in zahtevajo veliko \u010dasovnega vlo\u017eka. Prav tu se SELLERLOGIC Business Analytics<\/a> za trgovce na Amazonu osredoto\u010da: jasno prikazuje kompleksne podatke o uspe\u0161nosti izdelkov, Amazonovih ra\u010dunih in trgih.<\/p>

    S SELLERLOGIC Business Analytics lahko identificirate nerentabilne izdelke in ustrezne korake, da ohranite dobi\u010dkonosnost svojega poslovanja na Amazonu. Podrobni pregledi stro\u0161kov in dobi\u010dka prav tako pomagajo pri sprejemanju odlo\u010ditev na podlagi podatkov, ki lahko vklju\u010dujejo optimizacijo stro\u0161kov ali celo umik prizadetih izdelkov iz asortimana.<\/p>

    Zaklju\u010dek<\/h2>

    Pri novih strankah pogosto ugotovimo, da so njihovi prodajni ceniki napa\u010dno izra\u010dunani. Velikim prodajalcem je zelo te\u017eko spremljati izdelke z razli\u010dnimi prodajnimi provizijami na razli\u010dnih trgih in se pravo\u010dasno prilagoditi tr\u017eni situaciji. Malim prodajalcem pogosto primanjkuje potrebnega znanja za pravilno izra\u010dunavanje prodajne cene.<\/p>

    Izognite se negativnim donosom z pravilnim izra\u010dunom in smiselno izkoristite svoj dragocen \u010das. Prepustite SELLERLOGIC upravljanje cen, ki se neprekinjeno prilagaja tr\u017eni situaciji na Amazonu. Poleg tega natan\u010dno spremljajte razvoj dobi\u010dka in izgube s pomo\u010djo SELLERLOGIC Business Analytics ter pravo\u010dasno sprejemajte odlo\u010ditve na podlagi podatkov, da izkoristite potencial svojega poslovanja na Amazonu.<\/strong><\/p>

    Zahteve za slike v vrstnem redu slik: \u00a9 ra2 studio \u2013 stock.adobe.com \/ \u00a9 SELLERLOGIC GmbH \/ \u00a9 SELLERLOGIC GmbH<\/p>","protected":false},"excerpt":{"rendered":"

    Zaradi nenehno nara\u0161\u010dajo\u010de konkurence nastaja na Amazonu ogromen cenovni boj. Ve\u010dji prodajalec s pribli\u017eno 44.000 izdelki dose\u017ee samo v Nem\u010diji skoraj 1 milijon sprememb cen v 24 urah. Prodajalci, ki ne izvajajo prilagajanja cen, nimajo skoraj nobene mo\u017enosti, da bi se prilagodili hitro spreminjajo\u010di se tr\u017eni situaciji na Amazonu ali da bi spremljali prodajne \u0161tevilke<\/p>\n","protected":false},"author":8,"featured_media":3003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1386,1485],"tags":[],"class_list":["post-228927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nasveti-in-triki","category-prodaja-na-amazonu"],"yoast_head":"\nAmazon FBA: Je mar\u017ea pri mnogih izdelkih prenizka?<\/title>\n<meta name=\"description\" content=\"Pri Amazon FBA je mar\u017ea obi\u010dajno nizka. 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