
{"id":228930,"date":"2021-02-24T12:09:17","date_gmt":"2021-02-24T12:09:17","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/zacnite-z-pravo-strategijo-cen-najdite-strategijo-ki-resnicno-ustreza-vasemu-podjetju-z-sellerlogic-repricer-vkljucno-s-prakticnimi-primeri\/"},"modified":"2021-02-24T12:09:17","modified_gmt":"2021-02-24T12:09:17","slug":"zacnite-z-pravo-strategijo-cen-najdite-strategijo-ki-resnicno-ustreza-vasemu-podjetju-z-sellerlogic-repricer-vkljucno-s-prakticnimi-primeri","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sl\/blog\/zacnite-z-pravo-strategijo-cen-najdite-strategijo-ki-resnicno-ustreza-vasemu-podjetju-z-sellerlogic-repricer-vkljucno-s-prakticnimi-primeri\/","title":{"rendered":"Za\u010dnite z pravo strategijo cen: Najdite strategijo, ki resni\u010dno ustreza va\u0161emu podjetju z SELLERLOGIC Repricer \u2013 vklju\u010dno s prakti\u010dnimi primeri!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-417983-identifier\">Z SELLERLOGIC Repricer za Amazon ima spletni trgovec na voljo vrsto razli\u010dnih strategij, ki se lahko prilagodijo posameznim potrebam ali pa tudi popolnoma avtomatizirano zanesljivo optimizirajo ceno. Strategije so raznolike in so namenjene tako prodajalcem trgovskega blaga kot tudi lastnikom zasebnih blagovnih znamk.<\/p><p class=\"theme-wp-block gb-responsive-478688-identifier\">SELLERLOGIC Repricer nikoli ne ignorira dolo\u010denega minimalnega ali maksimalnega cenika. Optimizacija se tako giblje izklju\u010dno znotraj predpisanega cenovnega razpona. \u010ce je usklajevanje ali zni\u017eevanje cene omejeno z dolo\u010denim minimalnim cenikom, se ta minimalni cenik dolo\u010di. \u010ce je mo\u017enost zvi\u0161anja cene, se cena pove\u010da do maksimalnega cenika.<\/p><p class=\"theme-wp-block gb-responsive-977278-identifier\"><em>Za vas gre to vse nekoliko prehitro, ali pa \u017eelite na tem mestu \u0161e enkrat osve\u017eiti svoje osnovno znanje? Potem tukaj najdete vse o temi: \u201e<a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/14-najvecjih-napak-pri-ponovni-cenitvi\/\">Kaj je repricing in katerih 14 najve\u010djih napak se morajo trgovci izogibati?<\/a>\u201c <\/em><\/p><h2 class=\"theme-wp-block gb-responsive-582820-identifier wp-block-heading\" id=\"optimierungsstrategien-des-sellerlogic-repricers\">Strategije optimizacije SELLERLOGIC Repricer<\/h2><p class=\"theme-wp-block gb-responsive-381763-identifier\">SELLERLOGIC Repricer pa lahko \u0161e veliko ve\u010d: S predstavljenimi strategijami je tako malo izku\u0161enim kot tudi izku\u0161enim spletnim trgovcem mogo\u010de optimizirati njihove cene. Strategije so na voljo vsakemu kupcu brez dodatnih stro\u0161kov in se lahko uporabljajo tako za posamezne izdelke kot tudi za skupine izdelkov. V nadaljevanju vam \u017eelimo podrobneje predstaviti razli\u010dne strategije.<\/p><h3 class=\"theme-wp-block gb-responsive-118486-identifier wp-block-heading\" id=\"1-buy-box\">#1: Buy Box<\/h3><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-570806-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142645\/SellerLogic-Repricer-Buy-Box-Strategie.jpeg\" alt=\"SELLERLOGIC Repricer Buy Box-strategija\" class=\"wp-image-8311\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142645\/SellerLogic-Repricer-Buy-Box-Strategie-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142645\/SellerLogic-Repricer-Buy-Box-Strategie-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142645\/SellerLogic-Repricer-Buy-Box-Strategie.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-413600-identifier\">Preko Buy Box se zgodi 90% vseh prodaj na Amazonu, saj le redki kupci sploh opazijo, da na dnu strani izdelka obstaja \u0161e druga \u0161katla z drugimi prodajalci. Zato je konkurenca za majhno rumeno polje za nakup \u0161e posebej visoka pri trgovskem blagu. Zato ima SELLERLOGIC Repricer strategijo, ki je posebej razvita za optimizacijo na Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-47234-identifier\">Za pridobitev Buy Box je poleg nekaterih drugih dejavnikov predvsem odlo\u010dilen produktni cenik. Za razliko od mnogih drugih, obi\u010dajnih orodij za repricing, SELLERLOGIC orodje ne temelji izklju\u010dno na najni\u017eji ceni. Ko je Buy Box enkrat pridobljen, delo na\u0161ega Repricer \u0161e ni kon\u010dano: nenehno analizira tr\u017eno stanje in dviga ceno, dokler ni dose\u017eena maksimalna cena ali pa premisa, da se Buy Box ohrani, prepoveduje nadaljnje zvi\u0161anje cene.<\/p><p class=\"theme-wp-block gb-responsive-147564-identifier\">Na ta na\u010din je z SELLERLOGIC Repricer mogo\u010de pridobiti Buy Box, ne da bi izgubili iz vida svojo mar\u017eo. Nasprotno: pove\u010date svoje prodaje in dose\u017eete vi\u0161je cene ter vi\u0161je mar\u017ee kot brez uporabe orodja!<\/p><p class=\"theme-wp-block gb-responsive-606321-identifier\"><strong>Primer uporabe Buy Box-strategije<\/strong><\/p><p class=\"theme-wp-block gb-responsive-183340-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Optimizacija Buy Box je sr\u017e SELLERLOGIC Repricer. V ve\u010dini primerov je cilj prodajalcev trgovskega blaga, da Buy Box ohranjajo \u010dim pogosteje in konstantno. Ta strategija je zato \u0161e posebej primerna za izdelke tujih blagovnih znamk, pri katerih je velika konkurenca za polje nakupovalne ko\u0161arice, na primer pri elektri\u010dni zobni \u0161\u010detki Oral-B z ASIN \u201eB07DGMWKK9\u201c. Na tej strani s podrobnostmi o izdelku med seboj tekmuje ve\u010d kot 30 trgovcev, ki prodajajo ta specifi\u010den blagovni izdelek, za Buy Box (stanje februar 2021). Trgovci z SELLERLOGIC Repricer imajo tukaj prednost, da se njihov izdelek optimizira ne le na najni\u017ejo, temve\u010d na najvi\u0161jo mo\u017eno ceno.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-667837-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/14-najpomembnejsih-meril-za-pridobitev-buy-box-na-amazonu-in-kako-obdrzati-svoje-metrike-pod-nadzorom\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/14112723\/buybox-gewinnen-amazon-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Die BuyBox zu gewinnen, ist auf Amazon nicht einfach, denn die Konkurrenz ist riesig.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/14-najpomembnejsih-meril-za-pridobitev-buy-box-na-amazonu-in-kako-obdrzati-svoje-metrike-pod-nadzorom\/\">14 najpomembnej\u0161ih meril za pridobitev Buy Box na Amazonu in kako obdr\u017eati svoje metrike pod nadzorom<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Z SELLERLOGIC Repricer za Amazon ima spletni trgovec na voljo vrsto razli\u010dnih strategij, ki se lahko prilagodijo posameznim potrebam ali pa tudi popolnoma avtomatizirano zanesljivo optimizirajo ceno. Strategije so raznolike in so namenjene tako prodajalcem &#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block gb-responsive-798272-identifier wp-block-heading\">#2: Strategija \u010dez izdelke<\/h3><p class=\"theme-wp-block gb-responsive-558543-identifier\">Buy Box pa ni odlo\u010dilna za vse trgovce na Amazonu. Izdelki zasebnih blagovnih znamk so obi\u010dajno na voljo le pri enem samem prodajalcu in zato avtomatsko zadr\u017eujejo Buy Box. Pri tak\u0161nih ponudbah se konkurenca ne odvija na strani podrobnosti o izdelku, temve\u010d na strani iskalnih rezultatov. Vse se vrti okoli vidnosti: Kdor tukaj dose\u017ee dobro uvrstitev, pridobi stranke.<\/p><p class=\"theme-wp-block gb-responsive-554168-identifier\">Poleg optimalne <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/amazon-seo-kako-optimizirati-svojo-ponudbo-za-optimalno-uvrstitev-na-amazonu\/\">Amazon SEO<\/a> igra tudi cena izdelka tukaj vlogo. In to ne le za algoritem, temve\u010d tudi za kupca in kupkinjo. Amazon namre\u010d zelo izpostavi ceno izdelka, \u0161e preden kupci kliknejo na seznam.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-870856-identifier\"><img decoding=\"async\" width=\"2462\" height=\"1238\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/12\/23135705\/amazon-repricer-preisstrategien.png\" alt=\"Z pravo cenovno strategijo poletite: Najdite z SELLERLOGIC Repricer strategijo, ki resni\u010dno ustreza va\u0161emu podjetju \u2013 vklju\u010dno s prakti\u010dnimi primeri!\" class=\"wp-image-23807\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/12\/23135705\/amazon-repricer-preisstrategien-407x205.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/12\/23135705\/amazon-repricer-preisstrategien-768x386.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/12\/23135705\/amazon-repricer-preisstrategien-844x424.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/12\/23135705\/amazon-repricer-preisstrategien-1536x772.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/12\/23135705\/amazon-repricer-preisstrategien-2048x1030.png 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/12\/23135705\/amazon-repricer-preisstrategien.png 2462w\" sizes=\"(max-width: 2462px) 100vw, 2462px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-901405-identifier\">Odlo\u010ditve o nakupu kupcev na Amazonu so zato mo\u010dno odvisne od cene izdelka. Kdor nima konkuren\u010dnih izdelkov, lahko seveda odlo\u010da zgolj na podlagi \u017eelene mar\u017ee in povpra\u0161evanja \u2013 toda to udobno situacijo verjetno u\u017eiva le malo prodajalcev ali proizvajalcev. Vsi ostali bi morali svoje cene dolo\u010diti tudi na podlagi konkurence. Tako se zagotovi, da cena izdelka ostane privla\u010dna, kar vodi do vi\u0161jih prodajnih \u0161tevilk in vi\u0161je uvrstitve v iskanju na Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-512828-identifier\">S strategijo \u010dez izdelke SELLERLOGIC lahko izbrani izdelek primerjate z do 20 podobnimi konkuren\u010dnimi izdelki in ustrezno prilagodite ceno. Pri tem prodajalci na podlagi ASIN dolo\u010dijo, kateri izdelki se upo\u0161tevajo pri primerjavi, in dolo\u010dijo cenovne razlike do shranjenih izdelkov. Repricer nato redno preverja konkuren\u010dne cene in po potrebi izvede prilagoditev cene.<\/p><p class=\"theme-wp-block gb-responsive-176609-identifier\">Toda avtomatizirana optimizacija cen prina\u0161a \u0161e druge prednosti: Uporaba strategije \u010dez izdelke ne zagotavlja le privla\u010dne cenovne politike, temve\u010d hkrati prepre\u010duje prenizko cenitev in s tem povezane izgube mar\u017ee. SELLERLOGIC Repricer nikoli ne bo ignoriral va\u0161ih minimalnih in maksimalnih cen. Tudi avtomatsko izra\u010dunavanje na podlagi va\u0161ih stro\u0161kov je mogo\u010de. Tako ohranjate svojo dobi\u010dkonosnost na najpreprostej\u0161i na\u010din!<\/p>\n<div class=\"theme-wp-block theme-wp-block wp-block-image gb-responsive-549042-identifier\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"SL Repricer_CTA\" class=\"wp-image-12739\" width=\"851\" height=\"302\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div>\n<h3 class=\"theme-wp-block gb-responsive-206353-identifier wp-block-heading\" id=\"2-daily-push\">#3: Dnevni Push<\/h3><p class=\"theme-wp-block gb-responsive-973208-identifier\">Vendar ne prodaja vsak Amazonov prodajalec mo\u010dno konkuren\u010dnega trgovskega blaga. Pri manj znanih blagovnih znamkah z le enim prodajalcem ali celo zasebnimi blagovnimi znamkami bi bilo torej malo smiselno, da se Buy Box sili, saj se ta obi\u010dajno \u017ee brez optimizacije cen pridobi. Namesto tega je z dnevno Push-strategijo mogo\u010de optimizirati glede na lastne prodajne \u0161tevilke.<\/p><p class=\"theme-wp-block gb-responsive-432407-identifier\">SELLERLOGIC Repricer se vsak dan ob 00:00 uri za\u010dne pri dolo\u010denem za\u010detnem vrednosti, na primer minimalni ceni. \u010ce se prodajne \u0161tevilke pove\u010dajo, se lahko cena postopoma zvi\u0161a, na primer za tri odstotke na vsakih 50 prodanih enot. Mo\u017eno je tudi kombinirati razli\u010dna pravila, na primer, da je pove\u010danje cene odstotno vi\u0161je, kolikor ve\u010d artiklov enega izdelka je \u017ee prodanih. Obratno se lahko dolo\u010di tudi obratni primer: po X prodanih enotah se cena zni\u017ea za Y odstotnih to\u010dk.<\/p><p class=\"theme-wp-block gb-responsive-908423-identifier\"><strong>Primer uporabe 1 dnevne Push-strategije<\/strong><\/p><p class=\"theme-wp-block gb-responsive-952200-identifier\">Recimo, da trgovec na Amazonu prodaja dekorativne predmete svoje blagovne znamke \u201eSiehtGutAus\u201c, med katerimi so tudi kakovostni nosilci za sve\u010de s za\u010detno ceno 39 evrov. Obi\u010dajno se dopoldne sicer zabele\u017ei nekaj naro\u010dil, vendar se dnevno poslovanje odvija predvsem v ve\u010dernih urah. Zato trgovec naro\u010di Repricer, da zni\u017ea ceno nosilcev za sve\u010de SKU za pet evrov po 50 prodanih enotah. Po nadaljnjih 50 prodajah se cena ponovno zni\u017ea za \u0161tiri evre.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-595111-identifier\"><img decoding=\"async\" width=\"893\" height=\"254\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142647\/SellerLogic-Repricer-Daily-Push-Strategie.png\" alt=\"SELLERLOGIC-Repricer-dnevna-Push-strategija\" class=\"wp-image-8299\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142647\/SellerLogic-Repricer-Daily-Push-Strategie-407x116.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142647\/SellerLogic-Repricer-Daily-Push-Strategie-768x218.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142647\/SellerLogic-Repricer-Daily-Push-Strategie-844x240.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142647\/SellerLogic-Repricer-Daily-Push-Strategie.png 893w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-131533-identifier\">Zni\u017eanje cene obi\u010dajno pove\u010duje prodajo, kar posledi\u010dno dvigne uvrstitev strani s podrobnostmi o izdelku. V ve\u010dernih urah, ko se ve\u010dina kupcev te kategorije gleda po Amazonu, sta vidnost in dostopnost izdelka bistveno bolj\u0161a in prodaja nara\u0161\u010da. Ob polno\u010di se cena ponovno zvi\u0161a \u2013 tako se prepre\u010di padec cene.<\/p><p class=\"theme-wp-block gb-responsive-857569-identifier\"><strong>Primer uporabe 2 dnevne Push-strategije<\/strong><\/p><p class=\"theme-wp-block gb-responsive-88790-identifier\">Isti prodajalec je prav tako aktiven na podro\u010dju potreb\u0161\u010din za hi\u0161ne ljubljen\u010dke. S za\u010detno ceno 50 evrov desetkilogramski paket premium suhe hrane za pse sicer ni poceni, vendar se je zaradi monoproteinske sestavine in ekolo\u0161kih sestavin hrana uspela uveljaviti na trgu in je pri lastnikih psov z alergi\u010dnimi psi precej znana. Tako je izdelek \u017ee pridobil precej dobro vidnost v iskanju na Amazonu. S Repricer trgovec zdaj zvi\u0161a ceno po 20 prodanih enot za deset odstotkov, po nadaljnjih 20 prodajah jo ponovno zni\u017ea za deset odstotnih to\u010dk, jo ponovno zvi\u0161a in tako naprej.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-257093-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><img decoding=\"async\" width=\"844\" height=\"243\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142646\/SellerLogic-Repricer-Daily-Push-Strategie-Anwendungsbeispiel-2-844x243.png\" alt=\"SELLERLOGIC Repricer dnevna Push-strategija primer uporabe 2\" class=\"wp-image-8303\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142646\/SellerLogic-Repricer-Daily-Push-Strategie-Anwendungsbeispiel-2-407x117.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142646\/SellerLogic-Repricer-Daily-Push-Strategie-Anwendungsbeispiel-2-768x221.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142646\/SellerLogic-Repricer-Daily-Push-Strategie-Anwendungsbeispiel-2-844x243.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142646\/SellerLogic-Repricer-Daily-Push-Strategie-Anwendungsbeispiel-2.png 892w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-243127-identifier\">Na ta na\u010din je zmo\u017een \u010dez dan dose\u010di vi\u0161jo mar\u017eo za ta izdelek, ne da bi tvegali morebitno izgubo dostopnosti ali vidnosti seznama.<\/p><h3 class=\"theme-wp-block gb-responsive-344645-identifier wp-block-heading\" id=\"3-push\">#4: Push<\/h3><p class=\"theme-wp-block gb-responsive-408283-identifier\">Tudi Push-strategija omogo\u010da, da se s SELLERLOGIC Repricer ceno optimizira na podlagi prodajnih \u0161tevilk. Za razliko od dnevne Push se Push-strategija ne uporablja v 24-urnem ritmu, temve\u010d jo je mogo\u010de raz\u0161iriti na \u010dasovno obdobje, ki ga dolo\u010di kupec. Poleg tega je mogo\u010de kombinirati \u010dasovno in koli\u010dinsko optimizacijo.<\/p><p class=\"theme-wp-block gb-responsive-934407-identifier\">Zlasti prodajalci zasebnih blagovnih znamk imajo koristi od mo\u017enosti, da lahko svoje prodajne cene upravljajo tudi \u010dez dalj\u0161e \u010dasovno obdobje in tako vplivajo na povpra\u0161evanje po izdelku. Tako je na primer mogo\u010de, da Repricer zvi\u0161a ceno pri posebej visokem povpra\u0161evanju v zadnjih X dneh za dolo\u010den znesek Y. Pri padajo\u010dem povpra\u0161evanju pa ceno ponovno optimizira navzdol.<\/p><p class=\"theme-wp-block gb-responsive-338183-identifier\">Seveda je tudi pri tej strategiji mogo\u010de prepre\u010diti izgubo Buy Box z ozna\u010ditvijo ustreznega mesta. Tako je Push-optimizacija primerna tudi za prodajalce manj konkuren\u010dnega trgovskega blaga.<\/p><p class=\"theme-wp-block gb-responsive-908260-identifier\"><strong>Primer uporabe 1 Push-strategije<\/strong><\/p><p class=\"theme-wp-block gb-responsive-980187-identifier\">Na\u0161 trgovec je ugotovil, da vedno pogosteje prejema povpra\u0161evanja, ali je monoproteinska hrana za pse na voljo tudi kot mokra hrana. Zato zdaj hrano prodaja tudi v plo\u010devinkah. Ker pa gre za novo objavo na Amazonu, sta vidnost in dostopnost po lansiranju izdelka ustrezno slabi. Zato trgovec dolo\u010di, da naj Repricer zvi\u0161a ceno izdelka za 0,10 evra po petih prodajah in za 0,50 evra po desetih prodajah. Po 15 prodajah naj se cena pove\u010da za 3%, po 20 prodajah pa za 5%.<\/p><p class=\"theme-wp-block gb-responsive-789954-identifier\">Na ta na\u010din je mogo\u010de postopoma pove\u010dati mar\u017eo in uvrstitev.<\/p><figure class=\"theme-wp-block wp-block-image size-large is-resized gb-responsive-488421-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142644\/SellerLogic-Repricer-Push-Strategie-844x676.png\" alt=\"SELLERLOGIC Repricer Push-strategija primer uporabe 1\" class=\"wp-image-8321\" width=\"844\" height=\"676\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142644\/SellerLogic-Repricer-Push-Strategie-407x326.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142644\/SellerLogic-Repricer-Push-Strategie-768x615.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142644\/SellerLogic-Repricer-Push-Strategie-844x676.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142644\/SellerLogic-Repricer-Push-Strategie-1536x1231.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142644\/SellerLogic-Repricer-Push-Strategie.png 1610w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-663371-identifier\"><strong>Primer uporabe 2 Push-strategije<\/strong><\/p><p class=\"theme-wp-block gb-responsive-338956-identifier\">Poleg tega je na\u0161 prodajalec dodal \u0161e en nosilec za sve\u010de v svojo dekorativno ponudbo. Zaradi nenavadnega dizajna pa ni prepri\u010dan, ali bo izdelek pritegnil pozornost. Zato naro\u010di Repricer, da naj ceno zni\u017ea za en evro, \u010de v enem tednu prodajo manj kot deset kosov izdelka. \u010ce se proda ve\u010d kot 20 kosov, naj se cena pove\u010da za en evro. \u010ce se zabele\u017ei med deset in dvajset prodaj, pa naj trenutna cena ostane.<\/p><p class=\"theme-wp-block gb-responsive-85336-identifier\">Tako lahko trgovec optimizira ceno do to\u010dke, ko izdelek dose\u017ee kupce. \u010ce \u017eelenih prodajnih \u0161tevilk ne dose\u017ee, se izdelek proda in kapital se sprosti. Po drugi strani pa se mar\u017ea maksimira, ko povpra\u0161evanje po izdelku nara\u0161\u010da.<\/p>\n<div class=\"theme-wp-block theme-wp-block wp-block-image gb-responsive-549042-identifier\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"SL Repricer_CTA\" class=\"wp-image-12739\" width=\"851\" height=\"302\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div>\n<h3 class=\"theme-wp-block gb-responsive-990679-identifier wp-block-heading\" id=\"4-manuell\">#5: Ro\u010dno<\/h3><p class=\"theme-wp-block gb-responsive-966238-identifier\">Vsak Amazonov trgovec ima svoje individualne potrebe. Razumemo, da imate svoje zahteve glede Repricer. Zato lahko z SELLERLOGIC Repricer ustvarite tudi ro\u010dno strategijo, ki je natan\u010dno prilagojena va\u0161emu podjetju. Ro\u010dna strategija se lahko nana\u0161a bodisi na najcenej\u0161ega konkurenta, na konkurente, ki so opredeljeni v \u201ebelih seznamih\u201c, ali na vse druge konkurente, ki niso izklju\u010deni s \u201e\u010drnega seznama\u201c.<\/p><p class=\"theme-wp-block gb-responsive-866861-identifier\">Za to vam SELLERLOGIC Repricer ponuja nekaj parametrov:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-389472-identifier wp-block-list\"><li class=\"theme-wp-block\">\u017eeleni <strong>cenovni razmik<\/strong> in vrsta vrednosti (znesek ali odstotne to\u010dke)<\/li><li class=\"theme-wp-block\"><strong>Bela lista<\/strong> (samo ti prodajalci so vklju\u010deni) ali <strong>\u010crna lista<\/strong> (ti konkurenti so ignorirani)<\/li><li class=\"theme-wp-block\">Minimalno <strong>\u0161tevilo ocen<\/strong> (prodajalci z manj kot X ocenami ne bodo upo\u0161tevani pri optimizaciji)<\/li><li class=\"theme-wp-block\">Minimalne <strong>ocene prodajalcev<\/strong> (prodajalci z manj kot X odstotki pozitivnih ocen ne bodo upo\u0161tevani pri optimizaciji)<\/li><li class=\"theme-wp-block\">Maximalni <strong>\u010das dostave<\/strong> (ponudbe z ve\u010d kot X dnevi \u010dasa dostave ne bodo upo\u0161tevane pri optimizaciji)<\/li><li class=\"theme-wp-block\">Uporaba pri ponudbah z FBA, FBM ali vsemi <strong>metodami izpolnjevanja<\/strong><\/li><li class=\"theme-wp-block\">Uporaba pri ponudbah iz <strong>notranjosti<\/strong>, <strong>tujine<\/strong> ali oboje<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-508530-identifier\"><strong>Primer uporabe ro\u010dne strategije<\/strong><\/p><p class=\"theme-wp-block gb-responsive-48517-identifier\">Poleg dekorativnih artiklov in potreb\u0161\u010din za hi\u0161ne ljubljen\u010dke na\u0161 prodajalec ponuja tudi trgovsko blago, kot so nekateri elektri\u010dni izdelki, med drugim budilka z dnevno svetlobo manj znane blagovne znamke. Kljub temu so na tem seznamu tudi drugi prodajalci, od katerih pa so le nekateri resni\u010dni konkurenti. Vsi ostali imajo zelo dolge \u010dase dostave ali slabo uspe\u0161nost. Zato trgovec ustvari \u010drno listo in s svojo ceno podbija le ceno konkurentov, ki niso del \u010drne liste.<\/p><h3 class=\"theme-wp-block gb-responsive-86806-identifier wp-block-heading\" id=\"5-position\">#6: Pozicija<\/h3><p class=\"theme-wp-block gb-responsive-345240-identifier\">Poleg pozicije 1 v smislu Buy Box se na strani s podrobnostmi o izdelku pogosto prika\u017eejo \u0161e do trije drugi prodajalci. Repricer je sposoben optimizirati tudi za te pozicije. \u010ce naj bi se na primer tretja pozicija ohranila trajno, SELLERLOGIC orodje prilagodi prodajno ceno v tej smeri.<\/p><p class=\"theme-wp-block gb-responsive-758253-identifier\"><strong>Primer uporabe strategije pozicij<\/strong><\/p><p class=\"theme-wp-block gb-responsive-669551-identifier\">Budilka z dnevno svetlobo iz zgoraj navedenega primera se razvija precej dobro. Tako dobro, da Amazon opazi izdelek in vpra\u0161a na\u0161ega trgovca, ali ne bi \u017eelel prodajati neposredno Amazonu. Te prilo\u017enosti no\u010de zamuditi, vendar se zaveda, da njegova naloga s tem \u0161e ni kon\u010dana.<\/p><p class=\"theme-wp-block gb-responsive-195990-identifier\">Od zdaj naprej Amazon neizogibno pridobi Buy Box. Zato trgovec nastavi Repricer tako, da z ostalim ponudbo zadr\u017ei drugo pozicijo. Na ta na\u010din lahko s svojo ceno stabilizira prodajno ceno Amazonove ponudbe in tako dvakrat profitira.<\/p><h2 class=\"theme-wp-block gb-responsive-14471-identifier wp-block-heading\" id=\"weitere-moglichkeiten-den-repricer-zu-nutzen\">Druge mo\u017enosti za uporabo Repricer<\/h2><p class=\"theme-wp-block gb-responsive-227467-identifier\">Poleg tega SELLERLOGIC Repricer ponuja tudi optimizacije na podlagi pravil. Zato je mogo\u010de ceno optimizirati tudi na naslednje na\u010dine:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-862017-identifier wp-block-list\"><li class=\"theme-wp-block\"><strong>Fiksna cena<\/strong>: S strategijo \u201eEnostavno\u201c lahko prodajalci dodelijo fiksno ceno izdelku ali skupini izdelkov.<\/li><li class=\"theme-wp-block\"><strong>Mar\u017ea<\/strong>: Kdor pa \u017eeli nenehno dose\u010di dolo\u010deno mar\u017eo, na primer 15 odstotkov, je z istoimensko strategijo dobro svetovan. Pri tem velja: nabavna cena + \u017eeleni znesek ali odstotek + stro\u0161ki dostave + druge pristojbine + Amazonova pristojbina + DDV = prodajna cena.<\/li><li class=\"theme-wp-block\"><strong>Enaka cena<\/strong>: S to nastavitvijo prodajalci prilagodijo svojo ceno ceni neposrednega konkurenta.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-698231-identifier\">Obi\u010dajno so dinami\u010dne strategije bolj za\u017eelene od nastavitev na podlagi pravil, saj nobena oseba ne bi mogla izvajati podatkovno intenzivne analize hitreje ali bolje kot SELLERLOGIC algoritem. Kljub temu obstajajo primeri, ko so stroga pravila pametnej\u0161a izbira, na primer, kadar naj bodo rezultati \u010dim la\u017eje izra\u010dunljivi. Te strategije lahko u\u010dinkovito uporabljajo tako ponudniki blagovnih znamk kot tudi prodajalci trgovskega blaga.<\/p><h2 class=\"theme-wp-block gb-responsive-550809-identifier wp-block-heading\" id=\"onboarding-und-beratung-inklusive\">Uvajanje in svetovanje vklju\u010dena!<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-41085-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142645\/SellerLogic-Repricer-Onboarding.jpeg\" alt=\"SELLERLOGIC uvajanje\" class=\"wp-image-8307\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142645\/SellerLogic-Repricer-Onboarding-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142645\/SellerLogic-Repricer-Onboarding-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142645\/SellerLogic-Repricer-Onboarding.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-49561-identifier\">\u0160e posebej na za\u010detku lahko \u0161tevilne mo\u017enosti optimizacije in nastavitev Repricer uporabnika preobremenijo. Vendar to ni razlog, da ne bi preizkusili mo\u017enosti za pove\u010danje prodaje, \u0161e posebej zato, ker je storitev za stranke pri SELLERLOGIC vklju\u010dena. Podrobno vas bomo svetovali pred in po aktivaciji orodja.<\/p><p class=\"theme-wp-block gb-responsive-358310-identifier\">Vsak kupec od nas prejme obse\u017eno uvajanje, ki ne slu\u017ei le spoznavanju uporabni\u0161kega vmesnika \u2013 prav tako nam je pomembno, da SELLERLOGIC Repricer dosega najbolj\u0161e rezultate za vas. Zato orodje z veseljem nastavimo skupaj z vami in prilagodimo vse nastavitve va\u0161emu individualnemu poslu! \u010ce pride do te\u017eav ali se pojavijo vpra\u0161anja, smo vam z veseljem na voljo kadarkoli \u2013 tudi \u010de Repricer \u017ee dolgo uporabljate.<\/p><p class=\"theme-wp-block gb-responsive-503272-identifier\">Na\u0161a storitev je \u017ee vklju\u010dena v ceno izdelka! Ne bodo vam zara\u010dunani dodatni stro\u0161ki za nastavitev ali podobno. Da bi se lahko spoznali z Repricer, vam ponujamo tudi mo\u017enost neobvezujo\u010de 14-dnevne preizkusne dobe. Ta preizkusna doba se ne podalj\u0161uje samodejno, temve\u010d le, \u010de se s tem aktivno strinjate. Seveda boste kljub temu imeli koristi od na\u0161ega uvajanja!<\/p>","protected":false},"excerpt":{"rendered":"<p>Z SELLERLOGIC Repricer za Amazon ima spletni trgovec na voljo vrsto razli\u010dnih strategij, ki se lahko prilagodijo posameznim potrebam ali pa tudi popolnoma avtomatizirano zanesljivo optimizirajo ceno. Strategije so raznolike in so namenjene tako prodajalcem trgovskega blaga kot tudi lastnikom zasebnih blagovnih znamk. SELLERLOGIC Repricer nikoli ne ignorira dolo\u010denega minimalnega ali maksimalnega cenika. Optimizacija se<\/p>\n","protected":false},"author":3,"featured_media":8665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1698],"tags":[],"class_list":["post-228930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-v-lastno-ime"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SELLERLOGIC Repricer: Poletite z pravo strategijo cen!<\/title>\n<meta name=\"description\" content=\"Tukaj se nau\u010dite, kako uporabljati SELLERLOGIC Repricer in njegove razli\u010dne strategije cen za maksimiranje dobi\u010dka!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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