{"id":229092,"date":"2021-04-12T14:03:50","date_gmt":"2021-04-12T14:03:50","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-vine-2\/"},"modified":"2025-09-08T15:34:13","modified_gmt":"2025-09-08T15:34:13","slug":"amazon-vine","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/sl\/wiki\/amazon-vine\/","title":{"rendered":"Amazon Vine"},"content":{"rendered":"<h2 class=\"theme-wp-block wp-block-heading gb-responsive-724157-identifier\">Kaj je Amazon Vine?<\/h2><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-72637-identifier\">S programom &#8220;Amazon Vine \u2013 Klub preizku\u0161evalcev izdelkov&#8221; je Amazon vzpostavil program, ki omogo\u010da prodajalcem, da pridobijo ocene za svoje izdelke. Podobno kot pri drugih orodjih (kot je A+ vsebina) je bil program Vine sprva na voljo le dobaviteljem. Od leta 2019 pa lahko iz tega koristijo tudi prodajalci z registracijo blagovne znamke.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-114756-identifier\">Ker so ocene izdelkov klju\u010dni dejavnik za Amazonov algoritem pri ocenjevanju seznama izdelkov, je Amazon Vine lahko pomembno orodje za nove prodajalce ali nove izdelke, da pridobijo potrebne ocene. Brez ocen je skoraj nemogo\u010de dose\u010di dober rang ali osvojiti Buy Box. Zato lahko program Vine znatno pove\u010da prepoznavnost in vidnost izdelka. Poleg tega ocene temeljno pomagajo pri pretvorbi potencialnih kupcev v dejanske nakupe.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-63848-identifier\">Kako lahko prodajalci testirajo izdelke preko Amazon Vine?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-622026-identifier\">Na\u010deloma lahko vsak prodajalec s profesionalnim prodajnim ra\u010dunom v Seller Central dostopa do <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help-page.html?itemID=NATSPKW5NBLLWPQ&amp;language=de_DE&amp;ref=efph_NATSPKW5NBLLWPQ_bred_X3CEV63Y4ZZAP37\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Vine<\/a> pod &#8220;Ogla\u0161evanje.&#8221; Tam je mogo\u010de posamezne izdelke registrirati za program z uporabo njihovega <a href=\"https:\/\/www.sellerlogic.com\/sl\/wiki\/asin\/\" target=\"_blank\" rel=\"noreferrer noopener\">ASIN<\/a>. Ni neposredne izklju\u010ditve dolo\u010dene kategorije izdelkov. Prodajalci se lahko registrirajo tudi le za nekatere razli\u010dice izdelka; vendar Amazon priporo\u010da, da se zagotovi vse razli\u010dice, saj to pove\u010duje verjetnost prejemanja pozitivne ocene, \u010de lahko tester izdelkov izbere svojo najljub\u0161o razli\u010dico.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-20909-identifier\">Naslednje zahteve morajo biti izpolnjene, da lahko izdelki sodelujejo v Amazon Vine:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-305482-identifier\"><li class=\"theme-wp-block gb-responsive-578103-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">To je blagovna znamka, registrirana v Amazon Brand Registry.<\/li><li class=\"theme-wp-block gb-responsive-830259-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Izdelek je bil ocenjen manj kot 30-krat na strani s podrobnostmi o izdelku.<\/li><li class=\"theme-wp-block gb-responsive-377167-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Mora biti v stanju &#8220;Novo&#8221; in na voljo ob \u010dasu registracije.<\/li><li class=\"theme-wp-block gb-responsive-261717-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Mora biti poslan z uporabo <a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/brexit-amazon-fba-ustavi-prenose-zalog-med-eu-in-zdruzenim-kraljestvom-tukaj-je-kaj-lahko-trgovci-storijo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Izpolnitev s strani Amazona (FBA)<\/a> in \u017ee biti na zalogi.<\/li><li class=\"theme-wp-block gb-responsive-484218-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Seznam mora vsebovati opis in sliko.<\/li><li class=\"theme-wp-block gb-responsive-557879-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Izdelek ne sme biti eroti\u010dna stvar.<\/li><li class=\"theme-wp-block gb-responsive-965137-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Poleg tega ne sme biti dodatna oprema, temve\u010d mora biti uporabna samostojno. (Izjeme so dodatki za obi\u010dajne izdelke, kot so etuiji za priljubljene mobilne telefone.)<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-188429-identifier\">Od kod prihajajo izdelki za testerje Vine?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-113949-identifier\">Testni izdelki so testerjem na voljo s strani prodajalcev in se izpolnjujejo preko FBA. Vsak prodajalec ima omejeno \u0161tevilo razpolo\u017eljivih registracij. Te obi\u010dajno ostanejo aktivne 90 dni od datuma za\u010detka, razen \u010de so vse enote prej ocenjene. \u010ce je dose\u017eena meja, morajo prodajalci po\u010dakati, da se kon\u010da obstoje\u010da udele\u017eba izdelka v Amazon Vine, preden se ponovno registrirajo.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-165619-identifier\">Da bi zagotovil anonimnost recenzentov, Amazon ne razkriva podatkov o strankah za Vine naro\u010dila prodajalcu. Vendar pa je mogo\u010de taka naro\u010dila identificirati v statistiki prodajnega ra\u010duna s ceno 0.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-58480-identifier\">Ali so recenzenti Amazon Vine dol\u017eni napisati (pozitivno) oceno?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-909464-identifier\">Recenzenti v programu Amazon Vine niso dol\u017eni napisati pozitivne ocene niti objaviti nobene. Glede tega <a href=\"https:\/\/www.amazon.de\/gp\/vine\/help\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon navaja<\/a>: &#8220;Cenimo iskrene mnenja o izdelku &#8211; pozitivna ali negativna.&#8221; To pomeni tudi, da negativne ocene ne morejo biti izbrisane, dokler so v skladu z <a href=\"https:\/\/www.amazon.de\/gp\/help\/customer\/display.html\/ref=hp_left_v4_sib?ie=UTF8&amp;nodeId=201929730\" target=\"_blank\" rel=\"noreferrer noopener\">smernicami skupnosti<\/a>.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-572095-identifier\">Ker lahko postanejo testerji izdelkov Vine le kupci Amazona, \u010de prejmejo povabilo, je zagotovljena dolo\u010dena raven nadzora kakovosti. Poleg tega Amazon spremlja aktivne udele\u017eence Vine in jih lahko odstrani, \u010de ve\u010d ne izpolnjujejo kriterijev za sodelovanje.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518831-identifier\">Zato lahko postanejo \u010dlani Amazon Vine\/testerji izdelkov le izbrani kupci, saj Amazon \u017eeli prepre\u010diti, da bi se nezanesljivi uporabniki prijavili zgolj zaradi brezpla\u010dnih izdelkov.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-687885-identifier\">Koliko stane, da izdelke oceni tester Amazon Vine?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-70560-identifier\">Trenutno so registracije v Vine brezpla\u010dne. \u010ce bi bila zara\u010dunana pristojbina, bi bila navedena med postopkom registracije na strani &#8220;Podrobnosti o registraciji&#8221;. \u0160e vedno ni jasno, kak\u0161ne stro\u0161ke bi morali pri\u010dakovati prodajalci na trgu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-573205-identifier\">Ali lahko prodajalci zakonito najamejo testerje izdelkov zunaj programa Amazon Vine?<\/h2><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-572682-identifier\">Za iskanje testerjev Amazona so prodajalci v preteklosti pri\u0161li do razli\u010dnih strategij. Vendar pa je zakonita generacija ocen za izdelke Amazon mogo\u010da le organsko. Ponudba nagrade za pozitivno oceno ali izdelava la\u017enih ocen je zagotovo nezakonita.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-933360-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sl\/blog\/6-koncnih-nasvetov-kako-pridobiti-vec-mnenj-na-amazonu\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u010ceprav imajo prodajalci nekatere subtilne mo\u017enosti<\/a>, so te zelo omejene in jih je treba uporabljati previdno. Zato so testerji Amazon Vine morda edini na\u010din za pridobitev ve\u010d ocen za izdelek &#8211; \u0161e posebej v obdobju po lansiranju izdelka.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1976,1988,1994],"class_list":["post-229092","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon","wiki_archive-marketing","wiki_archive-prodaja"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Vine: Zahteve, Postopek in Pristojbine<\/title>\n<meta name=\"description\" content=\"Amazon Vine omogo\u010da testiranje izdelkov s strani pravih kupcev. 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