{"id":229653,"date":"2022-03-21T15:48:20","date_gmt":"2022-03-21T15:48:20","guid":{"rendered":"https:\/\/127.0.0.1\/resources\/success-story-siaura-material\/"},"modified":"2022-03-21T15:48:20","modified_gmt":"2022-03-21T15:48:20","slug":"success-story-siaura-material","status":"publish","type":"page","link":"https:\/\/www.sellerlogic.com\/sr\/resources\/success-story-siaura-material\/","title":{"rendered":"Uspe\u0161na pri\u010da: SiAura Materijal (EN)"},"content":{"rendered":"\n\t
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\n\t\tMe\u0111u najboljim prodavcima na Amazonu sa materijalima za rukotvorine\t<\/p>\n\n\t\t

\n\t\tKako je SiAura Materijal postigao Buy Box udeo od 95%\t<\/h1>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t
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\"Uspe\u0161na<\/figure>

Osnovano:<\/strong>
2013<\/p>

Industrija:<\/strong>
Hobi i zanatski materijali<\/p>

\u010clanci online na Amazonu<\/strong>:
pribli\u017eno 2900<\/p>

Po\u0161iljke:<\/strong>
pribli\u017eno 350\/Dan<\/p><\/div>

<\/div>

Pozadina:<\/h3>

Pri\u010da o poreklu SiAura Materijala – jedne od vode\u0107ih marki na Amazon.com za zanatske i hobi materijale – nije tipi\u010dna pri\u010da “Pretvorio sam svoj hobi u posao” koju biste na prvi pogled pretpostavili. “U stvari, nikada nisam mnogo pravila rukotvorina; zapravo sam ra\u010dunarac,” obja\u0161njava osniva\u010d i izvr\u0161ni direktor Annemarie Raluca Schuster. “U to vreme, jednostavno sam videla ni\u0161u i shvatila da nema kompanije koja prodaje zanatske materijale na velikoj skali na nema\u010dkom tr\u017ei\u0161tu.”<\/p>

Kao rezultat toga, Annemarie je osnovala kompaniju SiAura Materijal. Me\u0111utim, brzo je otkrila da takvo preduze\u0107e zahteva mnogo rada i upornosti. “Pored stalne analize tr\u017ei\u0161ta, morala sam da steknem neophodno znanje u hodu, na primer u oblastima kao \u0161to su pravo, ra\u010dunovodstvo, prognoziranje ili odre\u0111ivanje cena – te stvari ne u\u010dite preko no\u0107i.”<\/p>

Izazov:<\/h3>

Teme kao \u0161to su pravilna alokacija bud\u017eeta, prora\u010dun cena i optimizacija cena posebno su bitne za vo\u0111enje uspe\u0161nog poslovanja. “Naravno, tako\u0111e je potrebno mnogo ulagati u sopstveno preduze\u0107e,” obja\u0161njava Annemarie. “To mo\u017ee dovesti do tro\u0161enja vi\u0161e nego \u0161to zara\u0111ujete na po\u010detku – \u0161to je zaista bio slu\u010daj sa SiAura Materijalom u to vreme.” To je u\u010dinilo jo\u0161 va\u017enijim za Annemarie da pravilno postavi cene svojih proizvoda od samog po\u010detka, kako bi generisala dovoljno mar\u017ee i profita za zdravo poslovanje.<\/p>

U isto vreme, Annemarie tako\u0111e nagla\u0161ava da je oblast e-trgovine, a posebno okru\u017eenje Amazona, veoma karakterisana promenama. Kompanije ne mogu jednostavno da se oslanjaju na postoje\u0107e procese ili postavke, ve\u0107 moraju stalno da se suo\u010davaju sa raznim izazovima i uvek moraju biti korak ispred kroz inovacije kako bi uspe\u0161no prodavale na Amazonu.<\/p>

Tim SiAura Materijala mo\u017ee to potvrditi: “Redovno se suo\u010davamo sa uskim grlima u isporuci, ali i jakom konkurencijom ili promenama unutra\u0161njih procesa,” ka\u017ee nam Annemarie. “Drasti\u010dne promene cena tako\u0111e predstavljaju zna\u010dajan izazov. Na Amazonu, cena proizvoda ponekad se menja 100 puta dnevno.”<\/p>

Za SiAura Materijal, visok pritisak na mar\u017eu i cenu u kombinaciji sa stalnim promenama na tr\u017ei\u0161tu jedan je od glavnih izazova. Kako SiAura Materijal uskla\u0111uje svoju strategiju odre\u0111ivanja cena u okru\u017eenju koje je toliko pod uticajem konkurencije i fluktuacija cena koje to donosi? “Na kraju dana, to se mo\u017ee uraditi samo uz pomo\u0107 softvera; \u010dak nije ni izvodljivo ru\u010dno,” obja\u0161njava Annemarie.<\/p>

Re\u0161enje:<\/h3>
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Annemarie Raluca Schuster<\/strong><\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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Osniva\u010d i izvr\u0161ni direktor SiAura Materijala<\/strong><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
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“Na kraju, kompanije mogu da vode uspe\u0161nu strategiju odre\u0111ivanja cena samo uz pomo\u0107 softvera; jednostavno nije izvodljivo ru\u010dno. Sa SELLERLOGIC’s Repricer, uspela sam da pove\u0107am svoj Buy Box udeo na 95%!”<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div><\/div>

Imaju\u0107i to na umu, SiAura Materijal je rano po\u010deo da tra\u017ei na\u010dine za optimizaciju cena svojih proizvoda koji se prodaju putem Amazona ka Buy Box bez gubitka iz vida mar\u017ee i profita. “Od samog po\u010detka sam znala da ne\u0107u prodavati robu bez mogu\u0107nosti da efikasno kontroli\u0161em cenu – i znala sam da to ionako ne\u0107u raditi ru\u010dno.”<\/p>

Iz tog razloga, SiAura Materijal koristi SELLERLOGIC Repricer za Amazon od 2016. godine. To je omogu\u0107ilo kompaniji da postigne zna\u010dajno vi\u0161i Buy Box procenat od 95% i vidi vi\u0161e prodaje robe. “Istoriju cena i Buy Box udeo mo\u017ee pratiti bilo koji korisnik u alatu, \u0161to je veoma prakti\u010dno.”<\/p>

Intuitivno korisni\u010dko su\u010delje tako\u0111e \u010dini Repricer veoma jednostavnim za kori\u0161\u0107enje. “Tako\u0111e mi se svi\u0111a to \u0161to mo\u017eemo da sprovodimo vi\u0161e strategija za razli\u010dite grupe proizvoda i \u0161to uvek imamo pristup opse\u017enoj bazi znanja i podr\u0161ci.”<\/p>

Ako razvoj i uspeh SiAura potvr\u0111uju jednu stvar iznad svega, to je da preduzetnici ne mogu i ne moraju sve raditi sami. Pored odli\u010dnog tima, od su\u0161tinskog je zna\u010daja automatizovati relevantne, ali vremenski zahtevne procese. Sa SELLERLOGIC Repricer, SiAura Materijal je u mogu\u0107nosti da deluje i konkurentno i ekonomski.<\/p>

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\u010cinjenice<\/strong><\/p>

SELLERLOGIC Repricer za Amazon<\/em><\/p>

Klju\u010d uspeha za prodavce na Amazonu: Najbolja cena u Buy Box<\/h3>
Saznajte vi\u0161e<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t
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\u010cinjenice<\/strong><\/p>

SELLERLOGIC Lost & Found<\/em><\/p>

Amazon FBA:
Bermudski trougao va\u0161ih proizvoda<\/h3>
Saznajte vi\u0161e<\/strong><\/strong><\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Osnovano:2013 Industrija:Hobi i zanatski materijali \u010clanci online na Amazonu:pribli\u017eno 2900 Po\u0161iljke:pribli\u017eno 350\/Dan Pozadina: Pri\u010da o poreklu SiAura Materijala – jedne od vode\u0107ih marki na Amazon.com za zanatske i hobi materijale – nije tipi\u010dna pri\u010da “Pretvorio sam svoj hobi u posao” koju biste na prvi pogled pretpostavili. “U stvari, nikada nisam mnogo pravila rukotvorina; zapravo sam<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":229641,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-229653","page","type-page","status-publish","hentry"],"yoast_head":"\nSa zanatskim materijalima me\u0111u najprodavanijim na Amazonu<\/title>\n<meta name=\"description\" content=\"Kako je SiAura Materijal postigao 95% Buy Box udeo sa SELLERLOGIC Repricer za Amazon? 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