{"id":229143,"date":"2021-05-04T09:00:00","date_gmt":"2021-05-04T09:00:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/reklamirajte-se-na-amazonu-2025-sve-sto-treba-da-znate\/"},"modified":"2021-05-04T09:00:00","modified_gmt":"2021-05-04T09:00:00","slug":"reklamirajte-se-na-amazonu-2025-sve-sto-treba-da-znate","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/reklamirajte-se-na-amazonu-2025-sve-sto-treba-da-znate\/","title":{"rendered":"Reklamirajte se na Amazonu 2025. \u2013 Sve \u0161to treba da znate"},"content":{"rendered":"<p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-970350-identifier\">Iako je postavljanje Amazon prodavnice lako, privla\u010denje pa\u017enje za va\u0161 proizvod zahteva strpljenje. Te\u0161ko je dobiti potrebnu pa\u017enju za generisanje prodaje kada postoji toliko trgovaca koji poku\u0161avaju da prodaju istu stavku. Kao rezultat toga, kori\u0161\u0107enje va\u0161e prodavnice sa Amazon reklamnim kampanjama je najbolja opcija za brzu prodaju na Amazonu.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-803764-identifier\">Amazon sponzorisani proizvodi oglasi, Amazon oglasi za pretragu sa naslovom i Amazon proizvodi oglasi (tako\u0111e poznati kao &#8220;oglasi za prikaz proizvoda&#8221;) su tri formata oglasa koja su dostupna. Ako ste prodavac tre\u0107e strane, mora\u0107ete da koristite sponzorisane proizvode oglase, koji su najpopularniji oblik oglasa.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-114277-identifier\">Hajde da nau\u010dimo \u0161ta treba da znate da podr\u017eite svoje Amazon reklamno poslovanje ako ste novi na Amazonovoj reklamnoj platformi ili vam je potrebna pomo\u0107. U ovom \u010dlanku mo\u017eete prona\u0107i najbolje Amazon reklamne savete koji mogu biti od pomo\u0107i.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-454660-identifier\"><strong>Pa, \u0160ta je Amazon Reklamiranje?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-223356-identifier\">Reklamiranje na Amazonu je veoma sli\u010dno Google oglasima. Kada tra\u017eite klju\u010dnu re\u010d na Amazonu, neki od najboljih rezultata bi\u0107e sponzorisani postovi, koji se nazivaju Amazon oglasi. Oni su ozna\u010deni tekstom koji glasi &#8220;sponzorisano&#8221; ili &#8220;oglas&#8221;.<\/p><p class=\"theme-wp-block gb-responsive-153009-identifier\">Amazon PPC ozna\u010dava &#8220;<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Pla\u0107anje Po Kliku<\/a>,&#8221; i to je model naplate za reklamiranje na Amazonu. Ogla\u0161iva\u010d snosi tro\u0161kove samo nakon \u0161to se klikne na oglas. Dok Pla\u0107anje po Kliku se odnosi na proces pla\u0107anja, termin PPC se \u010de\u0161\u0107e koristi za ozna\u010davanje digitalnih reklamnih opcija koje se napla\u0107uju po kliku. Amazon sponzorisani oglasi su oblik PPC oglasa na Amazonu. Amazon sponzorisani proizvodni oglas je naj\u010de\u0161\u0107i format reklame, i mo\u017ee se pojaviti ili na stranici sa rezultatima pretrage ili na stranici sa opisom proizvoda. PPC reklame se pla\u0107aju od strane Amazon trgovaca u zavisnosti od broja klikova na sponzorisani proizvod, kao \u0161to ime sugeri\u0161e.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-213664-identifier\">Ali koji je cilj upravljanja Amazon PPC-om? Jednostavno re\u010deno, to je identifikovanje klju\u010dnih re\u010di koje se koriste za prikazivanje va\u0161eg ogla\u0161avanja, dobijanje klikova i ostvarivanje \u0161to vi\u0161e prodaja. Sa visokim ponudama i redovnim bud\u017eetima, lako je privu\u0107i pa\u017enju. To pove\u0107ava verovatno\u0107u dobijanja klikova i prodaja. Zvu\u010di dobro, zar ne?<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-619662-identifier\">Me\u0111utim, jedan od najizazovnijih aspekata upravljanja PPC-om je odr\u017eavanje ponuda \u0161to je mogu\u0107e ni\u017eim kako bi se ostvarilo ne samo veliko broj prodaja, ve\u0107 i prihodi od tih prodaja. Ako, na primer, tro\u0161ak klika prema\u0161i profitnu mar\u017eu reklamiranog proizvoda, ne mo\u017ee se ostvariti profit od reklamne kampanje, bez obzira na to koliko se stavki proda. A ako oglas generi\u0161e mnogo klikova, ali nema prodaja, trgovac bi izgubio novac. Pogledajmo bli\u017ee oblike Amazon reklamiranja.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-959052-identifier\"><strong>Koji oblici Amazon reklamiranja postoje?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-829896-identifier\">Mo\u017eete se reklamirati na Amazonu na razli\u010dite na\u010dine. Slede\u0107a tri klju\u010dna oblika su dostupna u ovom trenutku:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-880481-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-57868-identifier\"><strong>Sponzorisani Proizvodni Oglasi<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426357-identifier\"><strong>Sponzorisane Marke<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-813390-identifier\"><strong>Sponzorisani Oglasi za Prikazivanje<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-691901-identifier\">Vrednost oglasa na Amazonu mo\u017ee se videti gledaju\u0107i stranicu sa rezultatima pretrage. Imate male \u0161anse da budete dostupni potencijalnim kupcima ako ne pla\u0107ate. Samo oglasi (ozna\u010deni crvenom) mogu se videti pre nego \u0161to po\u010dnu da se skroluju, &#8220;Iznad pregiba,&#8221; nakon unosa ve\u0107ine klju\u010dnih re\u010di.<\/p><figure class=\"theme-wp-block wp-block-image size-large is-resized desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-349404-identifier\"><img decoding=\"async\" width=\"844\" height=\"1016\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-844x1016.jpg\" alt=\"amazon advertising login\" class=\"wp-image-9678\" style=\"width:844px;height:1016px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-407x490.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-768x925.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-844x1016.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-1276x1536.jpg 1276w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140835\/amazon-advertising-login-1701x2048.jpg 1701w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-951814-identifier\"><strong>Amazon Sponzorisani Proizvodni Oglasi ili Sponzorisani Proizvodi<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431323-identifier\">Najpopularniji oblik oglasa na Amazonu je Sponzorisano Oglasi za Proizvode (SPAs). Pojavljuju se iznad, izme\u0111u ili ispod organskih rezultata pretrage i sli\u010dni su tekstualnim oglasima na Google-u. Tako\u0111e se mogu na\u0107i na stranicama sa opisima proizvoda u sekciji &#8220;Sponzorisani artikli relevantni za ovaj objekat&#8221; ili ispod atributa.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-854673-identifier\">Jedina vizuelna razlika izme\u0111u sponzorisane i organskih rezultata pretrage je mali indikator &#8220;Sponzorisano&#8221; (ozna\u010den crvenom). Posebne ponude, razli\u010dite cene, imena ili fotografije nisu dozvoljene za SPAs.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-332957-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-551190-identifier\"><img decoding=\"async\" width=\"844\" height=\"371\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-844x371.jpg\" alt=\"amazon advertising revenue\" class=\"wp-image-9682\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-407x179.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-768x337.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue-844x371.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-revenue.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-499818-identifier\">Pored organske slike, naslova i informacija o ceni proizvoda, oglas ne sadr\u017ei druge informacije. Kupci se preusmeravaju na stranicu sa informacijama o proizvodu kada kliknu na jedan od Sponzorisani Proizvodni Oglasa.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-624405-identifier\">Sponzorisani Proizvodni Oglasi su korisni za pove\u0107anje prodaje novoproizvedenih dobara ili proizvoda sa niskim organskim rangiranjem. \u010cesto poma\u017eu da se popuni reklamni prostor za relevantne klju\u010dne re\u010di pretrage, osiguravaju\u0107i da vidljivost kompanije ostane o\u010duvana.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-957427-identifier\">Sponzorisani Proizvodni Oglasi su dostupni u tri varijacije, od kojih svaka omogu\u0107ava da odaberete maksimalni CPC (stopu koju pla\u0107ate za jedan klik):<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-879330-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-12236-identifier\">Automatizovana opcija gde Amazon pronalazi odgovaraju\u0107e klju\u010dne re\u010di i stavke za vas.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-595575-identifier\">Ru\u010dno opcija zasnovana na klju\u010dnim re\u010dima gde birate oblik podudaranja i klju\u010dnu re\u010d.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-252245-identifier\">Ru\u010dno opcija proizvoda gde mo\u017eete ciljati odre\u0111eno tr\u017ei\u0161te i kategorije proizvoda.<\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-897717-identifier\"><strong>Sponzorisane Marke<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-647707-identifier\">Po\u0161to se prikazuju na vrhu proizvoda svakog konkurenta: odmah ispod polja za pretragu i iznad kako organskih rezultata pretrage tako i Sponzorisani Proizvoda, Sponzorisane Marke se predstavljaju potro\u0161a\u010du na po\u010detku procesa dono\u0161enja odluka o kupovini.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-102378-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-979161-identifier\"><img decoding=\"async\" width=\"844\" height=\"346\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-844x346.jpg\" alt=\"amazon advertising account\" class=\"wp-image-9686\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-407x167.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-768x315.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account-844x346.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140834\/amazon-advertising-account.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-900754-identifier\">Klikom na logo ili naslov Sponzorisane Marke, preusmeravate se na Amazon prodavnicu, prilago\u0111enu odredi\u0161nu stranicu ili prilago\u0111eni Amazon URL koji uklju\u010duje najmanje tri brendirana artikla (samo za Amazon dobavlja\u010de). Kao ogla\u0161iva\u010d, postavljate cilj. Kupci se vode na stranicu sa opisom proizvoda nakon \u0161to kliknu na jedan od istaknutih ASIN-ova.<\/p><h3 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-295443-identifier\"><strong>Sponzorisani Oglasi za Prikazivanje<\/strong><\/h3><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-315938-identifier\">Kada se Amazon logo i poziv na akciju prikazuju na veb sajtu tre\u0107e strane, oni su tako\u0111e integrisani. Mogu biti razli\u010ditih veli\u010dina i povezani sa stranicama sa opisima reklamiranih proizvoda.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-459324-identifier\">Ako imaju registraciju brenda na Amazonu, prodavci, trgovci i agencije sa Amazon kupcima mogu koristiti Sponzorisane Oglase za Prikazivanje.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-793415-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-large desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-852841-identifier\"><img decoding=\"async\" width=\"844\" height=\"433\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-844x433.jpg\" alt=\"amazon sponsored ads \" class=\"wp-image-9690\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-407x209.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-768x394.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads-844x433.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23140833\/amazon-sponsored-ads.jpg 1280w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-553951-identifier\">Oni su vidljivi zbog jedinstvenih interesnih grupa, brendova ili pregleda stranica. Mo\u017eete, na primer, ciljati ljude koji su videli va\u0161u stranicu sa opisom proizvoda, ali ga jo\u0161 nisu kupili.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-825424-identifier\"><strong>Nakon \u0161to ste se upoznali sa oblicima Amazon reklamiranja, vreme je da nau\u010dite najbolje <a href=\"https:\/\/www.sellerapp.com\/blog\/amazon-advertising-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon PPC strategije<\/a>.<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-995119-identifier\">Postoji uobi\u010dajeno verovanje da pristup &#8220;jedna veli\u010dina odgovara svima&#8221; najbolje funkcioni\u0161e: to je ono \u0161to mnoge PPC agencije misle. Me\u0111utim, klju\u010dno je razumeti specifi\u010dne ciljeve i va\u0161a jedinstvena ciljana tr\u017ei\u0161ta kako biste postigli najbolje rezultate. Ovde \u0107emo pogledati dve uspe\u0161ne Amazon PPC strategije:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-635640-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-744116-identifier\">Maksimizovanje svojih ponuda<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-423180-identifier\">To je veoma konkurentna igra kada je u pitanju Amazon reklamiranje. I nema boljeg na\u010dina da saznate sami nego da pobolj\u0161ate svoje ponude. To je su\u0161tinska stvar koju treba razviti, jer ako to ne uradite, bi\u0107ete zanemareni od strane Amazon bogova, a va\u0161i rivali \u0107e do\u0107i da plate va\u0161 put.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-903247-identifier\">Oglasi agencije i Amazon savetnici obo\u017eavaju sitne detalje kada je u pitanju optimizacija ponuda.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-771466-identifier\">Mo\u017eete eksperimentisati sa svojim ponudama kako biste prona\u0161li &#8220;savr\u0161enu ravnote\u017eu&#8221; izme\u0111u profitabilnosti i rasta, na primer. Tako\u0111e mo\u017eete testirati svoj ACoS procenat da vidite koliko efikasniji mo\u017ee postati isti izbor oglasa.<\/p><div class=\"theme-block-list\"><ul start=\"2\" class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-612426-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-230467-identifier\">Dobijanje klju\u010dnih re\u010di<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-932265-identifier\">Koristite svoje pla\u0107ene automatske kampanje da prona\u0111ete najprikladnije Amazon klju\u010dne re\u010di za vas. Nakon toga, pobednici se uklju\u010duju u va\u0161e ru\u010dne PPC kampanje.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-523338-identifier\"><strong>Koji je prose\u010dan tro\u0161ak Amazon reklamiranja?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-244178-identifier\">Ogla\u0161iva\u010di na Amazonu obi\u010dno pla\u0107aju $0.81 po kliku. Va\u017eno je imati na umu da cena nije fiksna. Cena va\u0161e promotivne kampanje bi\u0107e odre\u0111ena va\u0161im bud\u017eetom i va\u0161om konkurencijom.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-923154-identifier\">Trebalo bi da planirate da platite vi\u0161e za veoma konkurentne klju\u010dne re\u010di. To \u0107e pokrenuti rat ponuda, \u0161to \u0107e pove\u0107ati cenu.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-88419-identifier\"><strong>Koji su tro\u0161kovi Amazon PPC-a?<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-941182-identifier\">Sli\u010dno Facebook ogla\u0161avanju, Amazon PPC funkcioni\u0161e kao aukcija. To osigurava da zainteresovani u\u010desnici nude najve\u0107i iznos koji mogu potro\u0161iti. Najve\u0107i ponu\u0111a\u010d dobija najbolje mesto za oglas i pla\u0107a samo jedan cent vi\u0161e od drugog najve\u0107eg ponu\u0111a\u010da.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-904085-identifier\">Hajde da zamislimo da postoje 3 razli\u010dita ogla\u0161iva\u010da:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-430371-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-191658-identifier\">Prvi ogla\u0161iva\u010d \u2013 $5\/klik<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-472830-identifier\">Drugi ogla\u0161iva\u010d \u2013 $6\/klik<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-509347-identifier\">Tre\u0107i ogla\u0161iva\u010d \u2013 $7\/klik<\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-132187-identifier\">To jest, tre\u0107i ogla\u0161iva\u010d \u0107e pobediti. Po\u0161to je drugi ogla\u0161iva\u010d bio drugi najbolji ponu\u0111a\u010d nakon njih, oni bi dobili najvi\u0161i oglasni prostor.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-329765-identifier\"><strong>Kako optimizovati va\u0161e Amazon oglase<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-111944-identifier\">Mo\u017eda ste skepti\u010dni da bi, sa toliko dobara na Amazonu, platforma mogla doneti profit za va\u0161e poslovanje. Na sre\u0107u, postoji nekoliko stvari koje mo\u017eete u\u010diniti da se izdvojite iz gomile na Amazonovom ogromnom tr\u017ei\u0161tu. Potrebna je samo dobro osmi\u0161ljena Amazon reklamna kampanja da biste po\u010deli.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-362609-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-28170-identifier\"><strong>Napravite dobro organizovane kampanje na osnovu kategorija proizvoda<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-750615-identifier\">Mo\u017eda ste skepti\u010dni da bi, sa toliko dobara na Amazonu, platforma mogla doneti profit za va\u0161e poslovanje. Na sre\u0107u, postoji nekoliko stvari koje mo\u017eete u\u010diniti da se izdvojite iz gomile na Amazonovom ogromnom tr\u017ei\u0161tu. Potrebna je samo dobro osmi\u0161ljena Amazon reklamna kampanja da biste po\u010deli.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-865296-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-630527-identifier\">\u00a0<strong>Kreirajte privla\u010dan i vremenski osetljiv tekst oglasa.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-234653-identifier\">Pobrinite se da tekst oglasa ne bude samo faktografski u smislu onoga \u0161to nudite, ve\u0107 i kreativan i humoristi\u010dan ako je to mogu\u0107e. U prepunim rezultatima pretrage na Amazonu, izdvajanje je va\u017enije nego ikad. Tako\u0111e, dobra je ideja stvoriti ose\u0107aj hitnosti. Kada radite rasprodaju ili kupon, na primer, obavezno to spomenite.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-837280-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-970051-identifier\"><strong>U\u010dinite tekst oglasa \u0161to preciznijim.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-916594-identifier\">Va\u0161 tekst oglasa tako\u0111e treba da bude veoma specifi\u010dan u smislu onoga \u0161to prodajete. Iako mo\u017ee biti te\u0161ko uklju\u010diti sve ove informacije u dokument oglasa, klju\u010dno je uklju\u010diti najrelevantnije informacije.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-664095-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-6537-identifier\"><strong>Isprobajte svaki od tri dostupna formata oglasa.<\/strong><\/li><\/ul><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-540417-identifier\">Iako podr\u017eano ogla\u0161avanje proizvoda mo\u017ee imati najbr\u017ei i merljiv povrat na investiciju, oglasi sa naslovima mogu rezultirati lojalnijim kupcima. Vredi isprobati sva tri formata oglasa da biste videli koji donosi najbolje rezultate, a zatim preraspodeliti svoj bud\u017eet na osnovu rezultata kampanje dok brojevi ne postanu jasni.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-831479-identifier\"><strong>AAP i DSP tako\u0111e treba uzeti u obzir kada je re\u010d o ogla\u0161avanju na Amazonu.<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-98339-identifier\">Amazon Advertising Platform (AAP) je Amazonova Demand Side Platform (DSP), koja je dostupna kao kontrolisana usluga od Amazona ili kao samostalna usluga od strane odobrenih kompanija. Ogla\u0161iva\u010di mogu ciljati Amazonove publike na veb sajtovima i aplikacijama tre\u0107ih strana koriste\u0107i razli\u010dite tipove oglasa, uklju\u010duju\u0107i:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-420503-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-181758-identifier\">\u00a0Prikazivanje oglasa na desktop ra\u010dunarima i mobilnom vebu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426836-identifier\">\u00a0Kreirajte banerske oglase za mobilne ure\u0111aje.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-962507-identifier\">\u00a0Dizajnirajte intersticijalne oglase za mobilne ure\u0111aje.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-220764-identifier\">\u00a0Postavite oglase u popularnim video zapisima.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-439127-identifier\">Ogla\u0161iva\u010di mogu do\u0107i do Amazon kupaca van Amazona samo putem DSP medijske kupovine, a ogla\u0161iva\u010di mogu kupiti oglasni prostor na Amazonovim stranicama koriste\u0107i AAP. Va\u017eno je uzeti u obzir da ogla\u0161iva\u010di mogu dopreti do Amazon potro\u0161a\u010da direktnim sadr\u017eajem na Amazonovim blogovima, aplikacijama za pametne telefone i Fire tablet ekranima za bu\u0111enje <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-listing-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">koriste\u0107i Amazon video<\/a> ogla\u0161avanje.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-847475-identifier\">Prepoznatljivost imena i proizvoda mo\u017ee se pove\u0107ati promocijama putem DSP-a. Me\u0111utim, ako je cilj kompanije da tro\u0161i novac na oglase koji imaju direktan uticaj na prihod, AAP mo\u017eda nije najbolja opcija. Vi\u0161e je pogodna za preduze\u0107a koja ve\u0107 prikazuju oglase na drugim kanalima i koja su upoznata sa su\u0161tinom brend ogla\u0161avanja.<\/p><h2 class=\"theme-wp-block wp-block-heading desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-988197-identifier\"><strong>Zaklju\u010dne misli<\/strong><\/h2><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-306053-identifier\">Amazon ogla\u0161avanje je va\u017ean deo digitalnih strategija mnogih E-Commerce trgovaca. Zbog veli\u010dine i reputacije Amazona me\u0111u kupcima, generisanje prihoda na platformi nije samo obavezno, ve\u0107 i neophodno za trgovce koji \u017eele da pro\u0161ire svoje poslovanje. Amazon oglasi mogu se iskoristiti da pomognu u sticanju vidljivosti za njihovu Amazon prodavnicu.<\/p><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-346916-identifier\">Najbr\u017ei izbor za prodavce koji \u017eele da privuku pa\u017enju na svoju Amazon prodavnicu je kori\u0161\u0107enje potro\u0161a\u010da putem Amazon oglasa. Iako ovaj korak zahteva puno vremena i truda, povrat na investiciju u smislu potencijalnih kupaca se itekako isplati.<\/p><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1618993888938\"><strong class=\"schema-faq-question\"><strong>\u0160ta je Amazon ogla\u0161avanje?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ogla\u0161avanje na Amazonu je veoma sli\u010dno Google Ads-u. Kada pretra\u017eujete klju\u010dnu re\u010d na Amazonu, neki od najboljih rezultata bi\u0107e sponzorisani postovi, koji se nazivaju Amazon oglasi. Oni su ozna\u010deni tekstom koji glasi &#8220;sponzorisano&#8221; ili &#8220;oglas.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1618993952044\"><strong class=\"schema-faq-question\"><strong>Koja je prose\u010dna cena ogla\u0161avanja na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ogla\u0161iva\u010di na Amazonu obi\u010dno pla\u0107aju $0.81 po kliku. Va\u017eno je imati na umu da cena nije fiksna. Cena va\u0161e promotivne kampanje bi\u0107e odre\u0111ena va\u0161im bud\u017eetom i konkurencijom.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1618993995600\"><strong class=\"schema-faq-question\"><strong>Koji su tro\u0161kovi Amazon PPC-a?\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">Sli\u010dno ogla\u0161avanju na Facebooku, Amazon PPC funkcioni\u0161e kao aukcija. To osigurava da zainteresovani u\u010desnici nude najve\u0107i iznos koji mogu potro\u0161iti. Najbolji ponu\u0111a\u010d dobija najbolji oglasni prostor i pla\u0107a samo jedan cent vi\u0161e od drugog najboljeg ponu\u0111a\u010da.<\/p> <\/div><\/div><p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-894842-identifier has-small-font-size\">Krediti za slike po redosledu pojavljivanja: \u00a9 Tierney \u2013 stock.adobe.com \/ Snimci ekrana @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Iako je postavljanje Amazon prodavnice lako, privla\u010denje pa\u017enje za va\u0161 proizvod zahteva strpljenje. Te\u0161ko je dobiti potrebnu pa\u017enju za generisanje prodaje kada postoji toliko trgovaca koji poku\u0161avaju da prodaju istu stavku. Kao rezultat toga, kori\u0161\u0107enje va\u0161e prodavnice sa Amazon reklamnim kampanjama je najbolja opcija za brzu prodaju na Amazonu. Amazon sponzorisani proizvodi oglasi, Amazon oglasi<\/p>\n","protected":false},"author":26,"featured_media":9694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1464],"tags":[],"class_list":["post-229143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklamirajte-se-sa-amazonom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reklamirajte se na Amazonu 2025. \u2013 Sve \u0161to treba da znate | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"Sa Amazon ogla\u0161avanjem mo\u017eete ciljati i dose\u0107i svoje potencijalne kupce u svakoj fazi korisni\u010dkog iskustva. 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