{"id":229173,"date":"2021-07-27T08:36:00","date_gmt":"2021-07-27T08:36:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/sta-je-amazon-attribution-kako-razumeti-putovanje-kupca-optimizovati-svoje-oglasavanje-i-povecati-prodaju\/"},"modified":"2021-07-27T08:36:00","modified_gmt":"2021-07-27T08:36:00","slug":"sta-je-amazon-attribution-kako-razumeti-putovanje-kupca-optimizovati-svoje-oglasavanje-i-povecati-prodaju","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-attribution-kako-razumeti-putovanje-kupca-optimizovati-svoje-oglasavanje-i-povecati-prodaju\/","title":{"rendered":"\u0160ta je Amazon Attribution? Kako razumeti putovanje kupca, optimizovati svoje ogla\u0161avanje i pove\u0107ati prodaju"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-179895-identifier\">Pokretanje ogla\u0161avanja na Amazonu je jedno, a postizanje uspeha iz tog ogla\u0161avanja je sasvim drugo. Na kraju, najbolja kampanja sa Mikeom Tysonom kao junakom nije vam od koristi ako ne odjekuje kod va\u0161e ciljne publike \u2013 na primer, zato \u0161to prodajete ru\u017ei\u010dasti lak za nokte za male princeze.<\/p><p class=\"theme-wp-block gb-responsive-13829-identifier\">Istina, ovaj primer je pomalo ekstreman, ali relevantnost ogla\u0161avanja usmerenog na publiku je neosporna. Tu dolazi u igru Amazon Attribution za vas kao prodavca na tr\u017ei\u0161tu. Sa ovim programom, ve\u0107 neko vreme imate priliku da dobijete va\u017ene uvide u efikasnost va\u0161ih oglasnih kampanja. Hajde da bli\u017ee pogledamo ovu uslugu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-222620-identifier\">\u0160ta je <strong>Amazon Attribution? <\/strong><\/h2><p class=\"theme-wp-block gb-responsive-324567-identifier\">Program Amazon Attribution je deo <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/reklamirajte-se-na-amazonu-2025-sve-sto-treba-da-znate\/\">Amazon Advertising<\/a> (poznat i kao Amazon AMS) i pru\u017ea vam uvid u efikasnost va\u0161ih ogla\u0161iva\u010dkih napora koje sprovodite van Amazona. To mo\u017ee uklju\u010divati, na primer, email kampanje, ogla\u0161avanje na dru\u0161tvenim mre\u017eama ili Google Ads.<\/p><p class=\"theme-wp-block gb-responsive-223590-identifier\">Ovaj analiti\u010dki alat se prvenstveno bavi odre\u0111ivanjem koliki udeo imaju va\u0161i oglasi na kanalima koji nisu Amazon u prodaji proizvoda i upore\u0111ivanjem razli\u010ditih ogla\u0161iva\u010dkih platformi, oglasa i formata me\u0111usobno.<\/p><p class=\"theme-wp-block gb-responsive-452509-identifier\">U me\u0111uvremenu, uspeh postova, blogova i drugih organskih marketin\u0161kih akcija tako\u0111e mo\u017ee biti pra\u0107en do va\u0161e prodaje.<\/p><p class=\"theme-wp-block gb-responsive-861664-identifier\">Amazon Attribution se zasniva na tri strate\u0161ka stuba.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-575219-identifier\">Stub #1: Evaluacija<\/h3><p class=\"theme-wp-block gb-responsive-444923-identifier\">Ako \u017eelite uspe\u0161no ogla\u0161avati van Amazona, potrebno je da analizirate kakav uticaj imaju ove ogla\u0161iva\u010dke aktivnosti. To spada pod prvi stub.<\/p><p class=\"theme-wp-block gb-responsive-818858-identifier\">Amazon Attribution pokazuje \u0161ta vam zapravo donose Facebook Ads, Google Ads itd. To vam omogu\u0107ava da vidite na koje oblike ogla\u0161avanja va\u0161i kupci reaguju i na kojim platformama su aktivni. Mo\u017ee se desiti da Facebook Ads donose ogroman uspeh drugim online trgovcima, ali va\u0161a specifi\u010dna ciljana publika uop\u0161te ne reaguje na njih ili samo minimalno, jer vi\u0161e voli da koristi TikTok. Nastaviti ulagati novac u ovu ogla\u0161iva\u010dku platformu bilo bi neekonomi\u010dno.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-51184-identifier\">Stub #2: Optimizacija<\/h3><p class=\"theme-wp-block gb-responsive-316946-identifier\">Sada kada znate koji kanali i formati odjekuju kod va\u0161e ciljne publike, vreme je za optimizaciju \u2013 drugi stub Amazon Attribution.<\/p><p class=\"theme-wp-block gb-responsive-705081-identifier\">Uz pomo\u0107 analize ogla\u0161avanja na zahtev, kampanje se mogu optimizovati \u010dak i dok su u toku. To mo\u017ee zna\u010dajno pove\u0107ati uticaj i efikasnost.<\/p><p class=\"theme-wp-block gb-responsive-551326-identifier\">Ovaj korak se prvenstveno odnosi na usmeravanje online kampanja ka publici. Svestrane analize iz modela Amazon Attribution \u0107e vam pomo\u0107i u tome.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-174863-identifier\">Stub #3: Planiranje<\/h3><p class=\"theme-wp-block gb-responsive-505181-identifier\">Tre\u0107i stub vam omogu\u0107ava da planirate svoje budu\u0107e marketin\u0161ke mere. Kroz Amazon Attribution saznajete koja od va\u0161ih ciljnih grupa i strategija donose maksimalan povrat na investiciju (ROI). Pored toga, razli\u010dite odredi\u0161ne stranice omogu\u0107avaju vam da dobijete raznovrsne informacije o va\u0161im kupcima i njihovom pona\u0161anju prilikom kupovine. To tako\u0111e pru\u017ea uvid u to koji formati najbolje odjekuju kod va\u0161e ciljne publike.<\/p><p class=\"theme-wp-block gb-responsive-481085-identifier\">Kroz Amazon Attribution konzolu, mogu se preuzeti izve\u0161taji koji sadr\u017ee informacije o Amazon konverzijama. Konverzije uklju\u010duju, na primer, prikaze stranice sa detaljima proizvoda (poznate i kao prikazi stranice sa detaljima, ili DPV), dodavanje proizvoda u korpu i zavr\u0161ene kupovine.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-960520-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-39549-identifier\">Amazon Attribution ne pru\u017ea informacije o tome koliko dobro postovi na drugim platformama funkcioni\u0161u, ve\u0107 kako uti\u010du na pona\u0161anje va\u0161ih kupaca prilikom kupovine klikom na va\u0161e oglase i dolaskom na va\u0161e stranice proizvoda ili brend prodavnice. Ako vas zanimaju lajkovi i interakcije na dru\u0161tvenim mre\u017eama, trebali biste nabaviti odgovaraju\u0107i alat za dru\u0161tvene mre\u017ee. Pored toga, uvidi su ograni\u010deni na kretanje kupaca i saobra\u0107aj van Amazona.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-701247-identifier\">Ko mo\u017ee koristiti Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-254620-identifier\">U Nema\u010dkoj, svi profesionalni prodavci koji su registrovali svoju marku u Amazonovom Brand Registry trenutno mogu koristiti ovaj alat. Agencije tako\u0111e imaju pristup ovoj usluzi. Da biste pristupili programu, mo\u017eete koristiti ili samouslu\u017enu konzolu ili specifi\u010dan alat za Amazon Attribution koji je povezan sa Amazon Advertising API.<\/p><p class=\"theme-wp-block gb-responsive-472868-identifier\">Me\u0111utim, konzola nije dostupna za sve tr\u017ei\u0161ne platforme. Mo\u017ee se koristiti u Evropi (osim u Holandiji i \u0160vedskoj), kao i na tr\u017ei\u0161tima u SAD-u i Kanadi.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-569169-identifier\">Koliko ko\u0161ta Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-301731-identifier\">Analiti\u010dki alat je trenutno dostupan besplatno. Zainteresovani prodavci mogu pristupiti Amazon Attribution putem samouslu\u017ene konzole ili putem Amazon Ads partnera. Usput, dobi\u0107ete Amazon Attribution link za svoju konzolu putem e-po\u0161te nakon \u0161to se registrujete.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-376674-identifier\">Kako funkcioni\u0161e Amazon Attribution?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-840114-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution.jpeg\" alt=\"\u0160ta je Amazon Attribution? Tako razumete putovanje kupca va\u0161e klijentela.\" class=\"wp-image-56104\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-956181-identifier\">Amazon Attribution koristi oznake za pra\u0107enje pona\u0161anja kupaca koji su kliknuli na va\u0161u reklamu van tr\u017ei\u0161ne platforme. Trebate dodati ovu oznaku na ciljani URL va\u0161e reklame. Sada Amazon mo\u017ee pripisati pona\u0161anje odre\u0111enoj reklami. Usput, Amazon Attribution tako\u0111e prati kako se pona\u0161aju kupci koji ne kupuju va\u0161e proizvode. To vam omogu\u0107ava da precizno razumete u kojem trenutku na putu kupca potencijalni kupci odustaju i radite na tim slabostima.<\/p><p class=\"theme-wp-block gb-responsive-267507-identifier\">U su\u0161tini, princip Amazon Attribution je sli\u010dan onome UTM parametara koje koristi Google Analytics za pra\u0107enje.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-748916-identifier\">Koje KPI-e mo\u017eete meriti sa Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-827163-identifier\">Ako \u017eelite koristiti Amazon Attribution, pratite specifi\u010dne KPI-e. Ove metrike vam govore kako odre\u0111ena reklama, platforma, publika itd. funkcioni\u0161u. Ove uklju\u010duju, na primer, \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-181238-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-336678-identifier\">\u2026 impresije, koje vam govore koliko je korisnika videlo reklamu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-229276-identifier\">\u2026 stopa klikova, koja pokazuje ukupan broj klikova koje je odre\u0111ena reklama generisala.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-12409-identifier\">\u2026 prikazi stranica ili DPV koji se mogu pripisati oznaci za atribuciju.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-435103-identifier\">\u2026 broj akcija dodavanja u korpu (ATC), koji pokazuje koliko \u010desto je proizvod dodat u korpu za kupovinu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-53350-identifier\">\u2026 kupovine koje su proiza\u0161le iz reklamne mere.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-952864-identifier\">\u2026 ukupni prihod koji je reklama generisala za promovisani proizvod kroz prodaju.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-140304-identifier\">Kako da kreiram oznake u Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-184976-identifier\">Nakon prijavljivanja u Amazon Attribution konzolu, korisnici treba da kreiraju folder u kojem \u0107e biti sme\u0161tene kampanje. Zatim, korisnici mogu dodati proizvode (ili njihove ASIN-ove) koji treba da budu reklamirani i pra\u0107eni.<\/p><p class=\"theme-wp-block gb-responsive-50535-identifier\">Alat zatim kreira URL oznake koje treba da navedete zajedno sa ciljnim URL-om u Amazon-vanjskim reklamama kako bi se kupci mogli odgovaraju\u0107e pratiti. Me\u0111utim, trebali biste koristiti oznake samo ako link direktno vodi do odgovaraju\u0107e stranice sa detaljima proizvoda.<\/p><p class=\"theme-wp-block gb-responsive-235214-identifier\">Pre nego \u0161to po\u010dnete, me\u0111utim, trebali biste razmotriti \u0161ta ta\u010dno \u017eelite pratiti sa Amazon Attribution. Da li sve Facebook reklame treba da imaju istu oznaku, a sve Google reklame druga\u010diju? Tada mo\u017eete dobro uporediti ove dve platforme me\u0111usobno. Me\u0111utim, mo\u017eda \u017eelite i da analizirate pojedina\u010dne formate reklama odvojeno kako biste videli kako uti\u010du na va\u0161u ciljnu publiku. U tom slu\u010daju, trebate koristiti razli\u010dite oznake za odgovaraju\u0107e reklame.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-859846-identifier\">\u0160ta vam donosi pristup Amazon Attribution?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-283824-identifier\"><img decoding=\"async\" width=\"844\" height=\"563\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta.jpeg\" alt=\"\u010cak i ako prodavci poseduju vi\u0161e od jedne marke, Amazon Attribution je upotrebljiv. Beta faza je sada tako\u0111e zavr\u0161ena.\" class=\"wp-image-56107\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta-768x512.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-864412-identifier\">Online gigant tvrdi da \u0107e ovaj alat pove\u0107ati va\u0161u prodaju i maksimizovati ROI. U studiji slu\u010daja od <a href=\"https:\/\/advertising.amazon.com\/en-us\/blog\/introducing-amazon-attribution?ref_=a20m_us_p_attr_prmrntr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Premier Nutrition<\/a>, \u010dak izve\u0161tavaju o rastu prodaje od 96% u pore\u0111enju sa prethodnim kvartalom i 322% u pore\u0111enju sa prethodnom godinom kroz kori\u0161\u0107enje Amazon Attribution.<\/p><p class=\"theme-wp-block gb-responsive-260659-identifier\">Da li \u0107ete utrostru\u010diti svoju prodaju je drugo pitanje. Me\u0111utim, \u010dinjenica je da bi dodatni podaci trebali omogu\u0107iti da donesete precizne zaklju\u010dke. Na ovaj na\u010din mo\u017eete saznati \u0161ta privla\u010di va\u0161e kupce ili \u0161ta ih spre\u010dava da donesu odluku o kupovini. Sa ovim znanjem mo\u017eete iskoristiti svoje snage i adresirati svoje slabosti. Oboje \u0107e dovesti do vi\u0161ih prodajnih cifara.<\/p><p class=\"theme-wp-block gb-responsive-137113-identifier\">Lepa sporedna korist je to \u0161to \u0107e va\u0161e kampanje optimizovane na osnovu podataka iz Amazon Attribution indirektno dovesti do boljeg organskog rangiranja. \u0160to vi\u0161e kupaca poseti i konvertuje na va\u0161im stranicama proizvoda, to bolje <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/kako-zapravo-funkcionise-amazonov-algoritam\/\">Amazon algoritam<\/a> ocenjuje va\u0161u performansu i rangira vas vi\u0161e u skladu s tim.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-837359-identifier\">Najbolje prakse: Pove\u0107ajte prihod sa Amazon Attribution<\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293690-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-627552-identifier\"><strong>Razumite alat:<\/strong> U su\u0161tini, ne mo\u017eete ni\u0161ta pokvariti. Zato se slobodno zapo\u010dnite sa grubim sistemom kako biste razumeli alat, na primer, sa jednom oznakom po reklamnoj platformi, i eksperimenti\u0161ite sa rezultatima.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-375353-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-311596-identifier\"><strong>Koristite razli\u010dite oznake po reklami:<\/strong> Kada se bolje upoznate sa sistemom, mo\u017eete pre\u0107i na kori\u0161\u0107enje razli\u010ditih oznaka po reklami. Na ovaj na\u010din mo\u017eete prikupiti detaljne uvide.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-457775-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-553601-identifier\"><strong>Investirajte i optimizujte:<\/strong> Sada mo\u017eete saznati koje od va\u0161ih ne-Amazon reklamnih mera dobro funkcioni\u0161u, a koje ne ispunjavaju o\u010dekivanja. Ulo\u017eite ve\u0107i bud\u017eet u jake kampanje i optimizujte slabe.<\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18900-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-207764-identifier\"><strong>Koristite A\/B testove<\/strong> u kombinaciji sa Amazon Attribution: Na ovaj na\u010din mo\u017eete saznati kakav uticaj imaju male promene \u2013 kao \u0161to su u tekstu ili dizajnu reklame.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-959879-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-541955-identifier\"><strong>Optimizujte svoj sadr\u017eaj:<\/strong> Va\u0161e reklame mo\u017eda ne funkcioni\u0161u lo\u0161e, ali ako se DPV retko prati ATC-om ili \u010dak kupovinom, onda ili va\u0161a reklama za ciljani URL nije dovoljno relevantna, ili va\u0161a stranica sa detaljima proizvoda, uklju\u010duju\u0107i va\u0161 <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">A+ sadr\u017eaj<\/a>, zahteva pa\u017enju.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-638883-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-278001-identifier\"><strong>Koristite retargeting:<\/strong> Vidite da reklama funkcioni\u0161e i va\u0161a stranica proizvoda marljivo proizvodi ATC-e, ali kupovine ostavljaju mnogo toga da se po\u017eeli? Tada bi moglo biti korisno ponovo se obratiti tim kupcima kako biste ih ubedili da izvr\u0161e kupovinu. <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-retargeting-dosezanje-kupaca-van-amazona-sa-pravim-ciljanjem\/\">Amazon tako\u0111e nudi re\u0161enje za ovo putem retargetinga<\/a>.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-681733-identifier\">Zaklju\u010dak<\/h2><p class=\"theme-wp-block gb-responsive-558706-identifier\">Sa Amazon Attribution, online gigant je stvorio na\u010din za prodavce da prate efekte reklamnih kampanja van tr\u017ei\u0161ne platforme. Automatski generisane oznake se dodaju ciljanom URL-u koji se koristi u reklami, omogu\u0107avaju\u0107i programu da prati akcije potencijalnih kupaca.<\/p><p class=\"theme-wp-block gb-responsive-972161-identifier\">Ako reklamirate van Amazona, Amazon Attribution je obavezan. Na ovaj na\u010din mo\u017eete osigurati da va\u0161a reklama dosegne va\u0161u ciljnu publiku. Mo\u017eete se osloniti na najbolje performere i eliminisati slabosti. Da biste to postigli, izvu\u010dite uvide iz pona\u0161anja va\u0161e ciljne publike. U kojem trenutku na putu kupca dolazi do opadanja konverzije? To vam govori mnogo o va\u0161im mogu\u0107nostima optimizacije. Na du\u017ee staze, posti\u0107i \u0107ete ve\u0107i prihod i pove\u0107ati ROI va\u0161ih online kampanja.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-78884-identifier\">\u010cesto postavljana pitanja<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726218334929\"><strong class=\"schema-faq-question\"><strong>\u0160ta je Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon Attribution je alat za analitiku koji omogu\u0107ava prodavcima na tr\u017ei\u0161tu da prate svoje ogla\u0161iva\u010dke napore na platformama van Amazona. Na ovaj na\u010din, KPI-evi kao \u0161to su prikazi i stopa klikova oglasa ili kupovine pripisane oglasu mogu se meriti.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218352276\"><strong class=\"schema-faq-question\"><strong>\u0160ta su ADS na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">&#8220;ADS&#8221; obi\u010dno ozna\u010dava &#8220;Amazon Advertising&#8221; ili &#8220;Amazon Advertising Services.&#8221; Amazonova ogla\u0161iva\u010dka platforma omogu\u0107ava ogla\u0161iva\u010dima da promovi\u0161u svoje proizvode i brendove na Amazon vebsajtu kako bi pove\u0107ali vidljivost, ciljali kupce i pove\u0107ali prodaju. Postoje razli\u010dite vrste oglasa koje se mogu prikazivati putem Amazon Advertising, uklju\u010duju\u0107i Sponsored Products, Sponsored Brands i Sponsored Display Ads. Ovi oglasi se pojavljuju na razli\u010ditim stranicama unutar Amazon vebsajta, ali postoje i usluge od Amazona koje omogu\u0107avaju ogla\u0161avanje na spoljnim vebsajtovima i platformama.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218372245\"><strong class=\"schema-faq-question\"><strong>Koliko ko\u0161ta Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Trenutno, pristup Amazon Attribution Console je besplatan.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218385640\"><strong class=\"schema-faq-question\"><strong>Ko mo\u017ee koristiti Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">U Nema\u010dkoj, svi profesionalni prodavci koji su registrovali svoju marku u Amazonovom Brand Registry mogu koristiti alat. Agencije i tre\u0107e strane tako\u0111e imaju pristup i mogu, na primer, pratiti Amazon ogla\u0161avanje svojih klijenata.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218403228\"><strong class=\"schema-faq-question\"><strong>Kako funkcioni\u0161e Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Program kreira takozvane oznake za svaki proizvod koji treba ogla\u0161avati, koje se zatim dodaju na ciljani URL oglasa. Ovo omogu\u0107ava pra\u0107enje prikaza, klikova, pregleda stranica proizvoda, kupovina itd.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-982877-identifier has-small-font-size\">Image credits in the order of the images: \u00a9 Sutthiphong \u2013 stock.adobe.com \/ \u00a9 Junsei \u2013 stock.adobe.com \/ \u00a9 Jelena \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Pokretanje ogla\u0161avanja na Amazonu je jedno, a postizanje uspeha iz tog ogla\u0161avanja je sasvim drugo. Na kraju, najbolja kampanja sa Mikeom Tysonom kao junakom nije vam od koristi ako ne odjekuje kod va\u0161e ciljne publike \u2013 na primer, zato \u0161to prodajete ru\u017ei\u010dasti lak za nokte za male princeze. Istina, ovaj primer je pomalo ekstreman, ali<\/p>\n","protected":false},"author":5,"featured_media":56098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1464],"tags":[],"class_list":["post-229173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklamirajte-se-sa-amazonom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0160ta je Amazon Attribution? 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Na ovaj na\u010din, KPI-evi kao \u0161to su impresije i stopa klikova reklame ili kupovine pripisane reklami mogu se meriti.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-attribution-kako-razumeti-putovanje-kupca-optimizovati-svoje-oglasavanje-i-povecati-prodaju\/#faq-question-1726218352276","position":2,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-attribution-kako-razumeti-putovanje-kupca-optimizovati-svoje-oglasavanje-i-povecati-prodaju\/#faq-question-1726218352276","name":"\u0160ta su ADS na Amazonu?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\"ADS\" obi\u010dno ozna\u010dava \"Amazon Advertising\" ili \"Amazon Advertising Services.\" Amazonova reklamna platforma omogu\u0107ava ogla\u0161iva\u010dima da promovi\u0161u svoje proizvode i brendove na Amazon vebsajtu kako bi pove\u0107ali vidljivost, ciljali kupce i pove\u0107ali prodaju. Postoji vi\u0161e vrsta reklama koje se mogu pokrenuti putem Amazon Advertising, uklju\u010duju\u0107i sponzorisane proizvode, sponzorisane brendove i sponzorisane prikazne reklame. Ove reklame se pojavljuju na razli\u010ditim stranicama unutar Amazon vebsajta, ali postoje i usluge od Amazona koje omogu\u0107avaju ogla\u0161avanje na spoljnim vebsajtovima i platformama.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-attribution-kako-razumeti-putovanje-kupca-optimizovati-svoje-oglasavanje-i-povecati-prodaju\/#faq-question-1726218372245","position":3,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-attribution-kako-razumeti-putovanje-kupca-optimizovati-svoje-oglasavanje-i-povecati-prodaju\/#faq-question-1726218372245","name":"Koliko ko\u0161ta Amazon Attribution?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Trenutno je pristup Amazon Attribution konzoli besplatan.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-attribution-kako-razumeti-putovanje-kupca-optimizovati-svoje-oglasavanje-i-povecati-prodaju\/#faq-question-1726218385640","position":4,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-attribution-kako-razumeti-putovanje-kupca-optimizovati-svoje-oglasavanje-i-povecati-prodaju\/#faq-question-1726218385640","name":"Ko mo\u017ee koristiti Amazon Attribution?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"U Nema\u010dkoj, svi profesionalni prodavci koji su registrovali svoju marku u Amazonovom Brand Registry mogu koristiti alat. Agencije i tre\u0107e strane tako\u0111e imaju pristup i mogu, na primer, pratiti Amazon ogla\u0161avanje svojih klijenata","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-attribution-kako-razumeti-putovanje-kupca-optimizovati-svoje-oglasavanje-i-povecati-prodaju\/#faq-question-1726218403228","position":5,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-attribution-kako-razumeti-putovanje-kupca-optimizovati-svoje-oglasavanje-i-povecati-prodaju\/#faq-question-1726218403228","name":"Kako funkcioni\u0161e Amazon Attribution?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Program kreira takozvane oznake za svaki proizvod koji treba ogla\u0161avati, koje se zatim dodaju na ciljani URL oglasa. Ovo omogu\u0107ava pra\u0107enje prikaza, klikova, pregleda stranica proizvoda, kupovina itd.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts\/229173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/comments?post=229173"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts\/229173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/media\/56098"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/media?parent=229173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/categories?post=229173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/tags?post=229173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}